Programmatic Pulse

This week Sean is joined by Hailey Brewer, Enterprise Sales Director at Happydemics. We discussed 👇📌 Hailey's Career Journey📌 Breaking Into Digital With No Experience📌 Joining Happydemics & The Move Into Measurement📌 Sales 101 For A New Role Or Channel📌 Returning To Sales After Maternity Leave📌 Hailey's Career AdviceA massive thank you to our show sponsors adnomaly

This week Sean is joined by Kamran Vahabi, Publisher Development Director at GumGumWe discussed 👇 📌 Kamran's Career Journey📌 GumGum's Mindset Company Approach📌 Growing Horizontally Not Vertically📌 The Publisher Sales Playbook📌 Embracing Discomfort And AI📌 Kamran's Career AdviceA massive thank you to our show sponsors adnomaly

This week Sean is joined by Michael Bayston, Global VP AdTech Solutions at Acast We discussed 👇📌 Michael's Career Journey📌 How Podcast AdTech Actually Works📌 Audience & Contextual Targeting in Audio📌 Brand Suitability at Scale📌 Acast's Global Expansion📌 Michael's Career AdviceA massive thank you to our show sponsors adnomaly

This week Sean is joined by Chris Keenan, Head of Agency Development EMEA & APAC at StackAdaptWe discussed 👇📌 Chris Keenan's Career Journey📌 Consultative Sales & Product Depth📌 StackAdapt's Speed & Specialization📌 Vertical-First DSP Strategy📌 Bridging DSP Into MarTech📌 Chris Keenan's Career Advice

This week Sean is joined by Paul Wright, senior AdTech & Media Leader.We discussed 👇📌 Paul's Career Journey📌 Retail & Commerce Media Evolution📌 AI's Impact on Advertising📌 First-Party Data Strategy📌 SMB Growth Opportunity📌 Paul's Career AdviceA massive thank you to our show sponsors adnomaly

This week Sean is joined by Michelle Preusch, VP Sales EMEA at Chalice AIWe discussed 👇📌 Michelle's Career Journey📌 US vs UK AdTech Culture📌 Why Michelle Joined Chalice AI📌 AI's Real Role in Programmatic📌 Supply-Side Intelligence & Open Web Quality📌 Michelle's Career AdviceA massive thank you to our show sponsors adnomaly

This week Sean is joined by Richard Ottoy, SVP of Sales, EMEA at Assertive Yield B.V. We discussed 👇 📌 Richard's Career Journey 📌 Building Digital From Print Roots 📌 Assertive Yield's Publisher Solutions 📌 Audience Segmentation & Personalisation 📌 Richard's Career AdviceA massive thank you to our show sponsors adnomaly

This week Sean is joined by Joe Evea, Managing Director UK at Titan OSWe discussed 👇 📌 Joe's Career Journey📌 What Titan OS Actually Does 📌 Brands Have Forgotten How to Tell Their Own Story 📌 CTV is THE Big Opportunity for Brand Building📌 Sales Person vs. Business Developer📌 Joe's Career AdviceA massive thank you to our show sponsors adnomaly

This week Sean is joined by Fern Potter, Chief Strategy & Growth Officer at MultilocalWe discussed 👇 📌 Fern's Career Journey📌 Programmatic Grew Up, But Got Messy 📌 Enter Multilocal: Curation as the Fix 📌 The New Skill Set Nobody's Talking About 📌 "Go Be You"

This week Sean is joined by San Sareen, Regional Vice President at impact.comWe discussed 👇 📌 San's Career Journey📌 What Impact.com Does📌 The Creator Economy is Booming 📌 AI Creators vs. Human Creators📌 Planning for Big Moments and Career Advice

This week Sean is joined by Filippo Gramigna, Co-CEO at Onetag We discussed 👇 📌 Why the Aryel acquisition📌 The full Value Exchange model📌 Creative element in Programmatic📌 Where programmatic is heading: AI, APIs & fewer platforms📌 Career advice: embrace change, stay relational, stay curious

This week Sean is joined by Andy Beames VP, Commercial at Samba TV .We discussed 👇 📌 Andy's Career Journey📌 Building a Career Through Transferable Skills, Not Perfect Planning📌 The Power of Collaboration & Co-Mentorship Over Ego📌 Evolving from Media Sales to Data & Tech-Led Solutions📌 Career Advice

This week Sean is joined by Tom Triscari, Founder at QuoVadis.We discussed 👇 📌 Tom's Career Journey📌 Content as a Launchpad: Newsletter → Events → Corporate Development📌 Early-Stage Hiring: What Founders Get Wrong in Go-To-Market Roles📌 The Venn Diagram of Sales: Market, Product & Execution Alignment📌 Emerging Opportunities: GenAI Ads, CTV Context, Sell-Side Agents📌 Career Advice: Read More, Know Advertising History & Think Long-Term

This week Sean is joined by Matt Hamill, Head of Sales UK at DisplayceWe discussed 👇 📌 Why Programmatic DOOH Is Hitting a Tipping Point📌 Bridging Traditional Out-of-Home and AdTech📌 Democratising DOOH with Better Tools📌 Career Strategy: Patience Over Titles📌 Mentorship, Hard Work & Enjoying the Messy MiddleA massive thank you to our show sponsors adnomaly

This week Sean is joined by Jason Fairchild, Co-Founder & CEO at tvScientificWe discussed 👇 📌 Jason's Career Journey & Early AdTech Foundations📌 Building OpenX & Leading Programmatic at Scale📌 Founding TV Scientific📌 The Pinterest Acquisition & Intent Meets Television📌 What It Takes to Build an AdTech Company📌 Career AdviceA massive thank you to our show sponsors adnomaly🙌

This week Sean is joined by Matt Barash, Chief Commercial Officer at Nova. We discussed 👇 00:15 - Industry Reset & Opportunity in Uncertainty03:01 - Nova: Creative & The Role of Creative in Programmatic / AdTech12.04 - Navigating Career Growth: Relationships & Failure21:29 - Year Ahead

This week Sean is joined by Julia Burton Brown, Country Manager at Taboola.We discussed 👇 00:15 - Julia’s Career Journey07:58 - Choosing the Right Environment12.45 - Navigating the Wrong Role14:58 - Who Taboola Are & The Shift Beyond Native19:21 - Being LGBTQ+ in AdTech: Visibility & Representation23:29 - Career Advice: Do the Things That Scare YouA massive thank you to our show sponsors adnomaly

This week Sean is joined by Jessica Aylett, Head of Sales GumGum.We discussed 👇 00:00 - Jess’ Career Journey04:47 - Who GumGum Are & The Mindset Graph06:30 - Leading Sales Teams & Ambition in High-Performance Roles07:07 - Mindset, Growth & Adapting 09:08 - Moving from Agency to Sales15:30 Sales Slumps, Momentum Dips & Resilience20:30 Career Advice: “What Got You Here Won’t Get You There”

This week Sean is joined by Tom Barbour, Sales Director at Vistar Media.We discussed 👇 00:00 Tom’s Career Journey05:29 Why Move Into Programmatic Out-of-Home09:05 Who Vistar Are & How They Fit Into DOOH12:38 Success Stories & Industry Momentum17:22 Why Brands & Talent Should Care About Programmatic DOOH22:02 Being LGBTQ+ in AdTech29:39 Career Advice

This week Sean is joined by Cameron Armstrong, Head of Programmatic at VCCP Media.We discussed 👇 00:00 - Cameron’s Career Journey04:07 - Why Programmatic & How the Channel Evolved06:30 - Who VCCP Are & Why He Joined09:05 - The “Mad Men + Math Men” Era11:05 - Life at an Independent Agency15:48 - Industry Challenges & “Advertising Who Cares?”22:53 - Networking, Community & AdTech Connect27:36 - Career Advice & The Third Door Analogy

This week Sean is joined by Dora Michail-Clendinnen, CRO at Venatus.We discussed 👇 00:15 - Career Journey 06:10 - Who Venatus Are 08:32 - Gaming's $200B Opportunity11:52 - How Venatus Fits Into the Gaming Ecosystem13:53 - The Shift in Perception of Gamers16:16 - Moving Brands From Experimental to Always-On21:28 - What Needs to Happen for Gaming to Break Through22:36 - Career Advice: Choose Work That Energises You

This week Sean is joined by Joe Adsett, Managing Director UK & US Refluenced AGWe discussed 👇 00:15 - Career Journey 05:21 - Why Join a Startup: Culture, Speed & Opportunity07:48 - Career Growth in Startups & Go-to-Market Ownership12:30 - Blueprint for Building a Growth Engine30:28 - Get Ranked AI: SEO Meets Social Search41:53 - Career Advice: “Don’t Build a Cathedral in a Desert”

This week Sean is joined by Tim Collier, Chief Commercial Officer at Scope3We discussed 👇 00:15 - Career Journey02:24 - What AdCP Is & Why It Matters07:15 - How AdCP Changes the Game for Scope3 & the Industry14:28 - Agentic Advertising in Practice & The Future of Buying26:32 - Personal Use of AI & Real-World Agentic Workflows33:47 - Career Advice

This week on the show Sean is joined by Graham Alexander | Director, AdTech & Marketing Services at WithWe discussed 👇 00:15 Career Journey05:31 Joining a GTM AdTech company07:50 The Power of Kindness & Community in AdTech13:41 Joining With20:46 The Role of Marketing in AdTech: Brand, Demand & Distinction35:19 Career Advice

This week Sean is joined by Freddie Turner, Managing Director EMEA at Chalice AI.We discussed 👇 00:15 Career Journey04:50 Building your Network for the Future17:23 Decision Making Process for a New Opportunity20:13 Who are Chalice?22:13 What is Sell-Side Decisioning30:10 Career Advice

This week Sean is joined by Frazer Locke, SVP International Sales at TripleLift. We discussed 👇 00:15 Career Journey03:19 Working across Retail and eCommerce18:49 Amazon Experience34:00 Joining TripleLift40:15 Opportunities in Retail Media48:10 Career Advice

This week Sean is joined by Paul Evans, Founder and Chief Positioning Engineer at V2RSIONWe discussed 👇 00:15 Career Journey07:26 Transitioning to AdTech12:11 From Corporate to Startup14:33 Positioning Explained: What It Is & Why It Matters21:40 V2RSION Approach35:41 Career Advice: Every Second Counts

This week Sean is joined by Dave Ajumobi, Programmatic Lead at Two Circles.We discussed 👇 00:15 Dave's Career Journey 13:19 Gaming & Data15:39 Two Circles & Programmatic Strategy27:07 Streaming, Data & Omnichannel Growth in Sports36:36 Career Advice

This week Sean is joined by Shanil Chande, Chief Programmatic Officer at TalonWe discussed 👇 00:15 Shanil's Career Journey07:32 Startup Life - Risk vs Reward & Lessons Learned12:53 Building Teams & GTM Strategies16:38 Joining Talon21:15 Digital Transformation & Building a Programmatic Dept.25:59 Growth of Programmatic Out of Home31:35 Why OOH & CTV Are Having Their Moment36:17 Trust, Creativity & Democratization of Traditional Media40:55 Career Advice: “The Person in the Arena”

This week Sean is joined by Kari McCreath, Digital Ad Sales Expert.https://www.linkedin.com/posts/karimccreath_q4ready-digitalsales-marketingstrategy-activity-7370741833909514240-zD7Z?utm_source=share&utm_medium=member_desktop&rcm=ACoAADBdzioBkFSaHsecYHMyr1eBSE830_mXxT4We discussed 👇 00:15 Kari's Career Journey04:53 In-Game Advertising - Potential & Value Exchange for Gamers09:13 Visibility on LinkedIn & Why Content Matters11:26 Q4 Sales Prep18:17 Sales Tactics20:35 Using Your Network When Starting a New Role23:00 Reputation, Grace & Curiosity in AdTech

This week Sean is joined by Michael Isaacs-Olaye, Managing Director UK at HappydemicsWe discussed 👇 00:15 Michael’s Career Journey06:54 Building Expertise in Video and Measurement11:44 Speaking with Confidence & Staying Curious14:16 Joining Happydemics: Role, Vision & Growth Plans21:00 Measurement Channels & New Opportunities23:19 Diversity, Inclusion & Power of Representation36:35 Career Advice: Curiosity as a Superpower

This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.Big shoutout to our show sponsors adnomalyWe discussed 👇 00:15 Alex’s Career Journey02:34 Learning the Tech Side04:52 Moving into Programmatic DOOH07:10 Transition to Commercial Director Role10:10 Joining Billups: Independence, Agility & Tech Focus12:24 Leading Programmatic at Billups & Team Growth14:43 Building a Global Proposition & Private Jet Analogy17:05 Challenges of Scaling Programmatic Globally19:28 How Programmatic DOOH Campaigns Work (Step by Step)24:12 Reporting & Measurement28:51 Career Advice: Get Comfortable Being Uncomfortable31:17 Don’t Delay Hard Tasks & Embracing Change

This week Sean is joined by Alex Glover, Managing Director, Programmatic at BrainlabsMassive shoutout to our sponsors for this episode adnomaly. Their AI driven anomaly detection prevents costly campaign slip ups by catching issues like missing geo targeting, 404 landing pages, or mis set budgets before they escalate. Safeguard your spend at adnomaly.deWe discussed 👇 00:15 Alex’s Career Journey04:15 Who Brainlabs Are & Why He Joined06:38 Exciting Channels: CTV, Audio & Digital OOH08:57 Brainlabs’ Work in CTV & Unified Approach11:24 Digital OOH: Opportunities & Challenges13:51 Big Agency vs Indie: What’s Different16:13 Brainlabs’ Graduate Scheme in Buenos Aires20:54 Developing Passion & Craft in Programmatic23:15 Career Advice25:42 Getting Noticed for Promotions

This week Sean is joined by Steven Filler, Country Manager UK at ShowHeroesWe discussed 👇 00:15 Steven’s Career Journey02:28 Blueprint for Launching New Businesses04:51 Who ShowHeroes Are & Why He Joined07:20 Taking ShowHeroes to Market 09:40 Growth, Challenges & Building Momentum12:07 CTV’s Present & Future Potential14:28 Why CTV Could Become the Ultimate Storytelling Platform16:47 How to Move from Sales Manager to Director19:02 Building Culture & Leadership Qualities21:24 Hiring Right & Team Fit23:39 Career Advice: Own Your Development25:59 Mentorship, Asking for Help & Industry Support

This week Sean welcomes the return of Matthew Newcomb, Managing Director, Keval Ads at Kevel. We discussed 👇 00:17 Welcoming Mr Newcomb Back03:05 Who Kevel Are & What They Do05:07 Why Move to Retail Media & Join Kevel 09:40 Getting Up to Speed in a New Vertical10:25 Retail Media Simplified: How It Works12:05 Old vs Modern Retail Media Networks14:32 Opportunities & Challenges in Retail Media16:51 Kevel's Growth Model & SaaS Approach18:03 M&A Basics: Purpose & Strategy21:27 Selling a Business: The Process & Challenges22:49 How the M&A Landscape Has Changed25:02 Building an Attractive Business for Acquisition27:27 Profitable Models & Growth Areas to Focus On29:50 Career Advice: “Do What Others Won’t”33:32 Networking, Work Ethic & LinkedIn Presence35:58 The Compound Effect of Consistency

This week Sean is joined by David Sequeira, EVP at Skai. We discussed 👇 00:15 David’s Career Journey06:05 Lessons from Agency Life & Switching Sides09:15 Managing Global Roles & Travel Balance13:25 What Skai Does & the Rise of Retail Media18:15 Retail Media, Search, and AI Evolution19:35 Hiring, Culture & Recruitment23:25 Purpose-Driven Interviewing27:15 Advice for Ambitious Sellers31:25 Career Advice: Say Yes & Step Up

This week Sean is joined by Mike Hauptman, Founder & CEO at AdLibWe discussed 👇 02:46 Mike’s Start in AdTech06:42 Founding AdLib: Why and How07:18 The Startup Journey: Rewarding but Relentless13:59 What AdLib Does & How It’s Different17:18 Who AdLib Serves: 4 Core ICPs20:30 Why Single DSPs Are Limiting23:41 Career Advice: Be Real & Make Shit Happen

This week Sean is joined by Caroline Lidington, UK MD & GM - MENA & APAC Invibes Advertising.We discussed 👇 00:20 - Caroline’s Career Journey02:50 - Launching InVibes & Global Growth05:20 - Creative Tech & Smart Targeting07:50 - Fashion Meets GenAI11:20 - Career Advice & Leadership15:20 - Belief, Grit & Growth in Lockdown

This week Sean sat down with Zac Selby, Global Head of Digital Strategy at dentsu.We discussed 👇 00:15 - Zac’s Journey into AdTech & Moving to London04:15 - Local vs Global Media Buying Explained07:55 - Inside a Global Role & AI Roadmap11:40 - Smarter Measurement: Behavioral & Attention Metrics19:20 - Career Advice & Building Visibility23:15 - Quote to Remember: “What Stands in the Way...”

This week on the show Sean is joined by Blake Seabrook & Brendan Carney, Country Managers, UK & SE at Readpeak.We discuss👇00:16 - Career Journeys05:00 - The Readpeak Platform07:21 - Publisher and Advertiser Perspectives09:39 - Breaking Into Agencies & Overcoming Tech Stacks14:20 - Nordic vs UK Market Differences21:38 - Market Evolution & Smaller Agencies24:03 - Career Advice & Mentorship

This week Sean is joined by Ben Putley⁠, Co-Founder & CEO at ⁠Alkimi⁠. We discuss👇💫 The evolution of Alkimi💫 Building a decentralised ad exchange💫 Lessons from their growth journey💫 How to utilize AI to gain an edge 💫 Career advice for emerging leaders

This week Sean is joined by Christopher Pettit, Co-Founder & CEO at RevvingChapters below 👇00:15 Recap of Fired Up Event01:53 Chris’ Career Journey06:38 What Revving Does08:58 Industry Finance Problem11:18 Why Late Payments Persist13:43 Building Revving Obstacles & Growth16:03 Convincing CFOs to Use Revving18:33 Fixing the AdTech Ecosystem20:32 Career Progression & Financial Literacy23:01 Advice for Career Growth

Programmatic Pulse podcast is back! Sean is joined by the CEO of the 2024 London AdTech Economic Forum winner - Fabian Beste @ 4screen.Chapters below 👇00:15 Introduction to Fabian and 4Screen05:46 The Concept and Technology Behind 4Screen08:59 Starting in Covid11:57 Partnerships with Major Automakers14:43 The Startup Ecosystem in Munich18:26 Growth Opportunities for 4Screen21:15 Career Advice and Networking25:07 Lessons Fabian has Learnt From his Journey28:01 Team Structure and Hiring Challenges

This week Sean is joined by Darren Jacobs, Sales Director EMEA at Zitcha.Chapters below 👇00:29 - Career Journey 03:10 - Transitioning to a Global Market06:14 - What Does Zitcha Do? 07:33 - Building a Retail Media Network11:59 - How a Retailer Can Win15:03 - Challenge in Retail Media17:42 - The Future of Retail Media29:04 - Career Advice

This week Sean is joined by Rachel Smith, Co-Founder & CEO at ExchangeWire.Chapters below 👇00:29 - Career Journey06:33 - Growing ExchangeWire10:01 - The Core Components of EW 12:13 - Simplifying AdTech 20:59 - Importance of Networking // ATS 31:03 - Career Advice

This week Sean is joined by Tom Laband, Co-founder and CEO of Adsquare.00:29 - Career Journey02:51 - Growing Adsquare Internationally05:56 - Entrepreneurial Operating Framework System09:55 - Journey So Far and Growth Plans for Adsquare16:32 - Tom's Career Advice

This week Sean is joined by Ravi Patel, Founder & CEO at SWYM.aiChapters below 👇00:29 - Career Journey03:45 - What is SWYM.ai?05:55 - Dynamic Curation09:45 - Journey so Far and Growth Plans11:38 - Achieving Product Market Fit in AdTech16:11 - Where Does PMF Go Wrong18:32 - Ravi's Career Advice

This week Sean is joined by Max von Weber, Founder & CEO at adnomalyChapters below 👇00:39 - Career Journeys02:35 - Adland in Germany04:13 - Inspiration Behind Adnomaly06:58 - What adnomaly Solves and Client Success Stories11:27 - Growth Plans13:30 - Leading From the Front 16:00 - The Feelings you Went Through When Starting adnomaly21:01 - How to Succeed Working in a Startup23:46 - AdTech vs Agency Startup25:32 - Founder's Advice27:22 - Handling Client Objections

This week Sean is joined by Mallory Simmonds, President EMEA at Kepler. Chapters below 👇00:15 - Career Journeys04:30 - Transitioning From the US to UK Market07:33 - Inside the Pitch Process12:13 - Standing Out in a Sea of Sameness15:30 - Blending Data with Creative19:48 - Balancing Motherhood, Career and Training22:30 - Triathlon Training31:41 - Career Advice

This week Sean is joined by Matthew Newcomb, Regional Director at ⁠Azerion⁠ & Cassidy Nasello, founder at FELT.Chapters below 👇00:38 - Career Journeys05:21 - Making Agreements not Expectations 13:40 - When You're Ready You Will Know15:38 - Getting Ahead of the Problem19:25 - Methods to Overcome Adversities25:51 - Establishing a Work-Life Seperation30:31 - Premortem Technique33:25 - Career Advice