Purpose by Design

In this episode of Purpose by Design, Jacob Adams and Diana Urbina explore what it means to live and work with purpose, and how identity plays a foundational role in that journey.Diana shares her path from corporate leadership at Microsoft to becoming an executive coach, along with the experiences that shaped her perspective on growth, alignment, and meaningful work.Together, they discuss:How identity influences the way we approach our careers and decisionsThe challenges many leaders face with clarity and overwhelmThe transition from structured corporate environments to more purpose-driven pathsThe role of self-awareness and intentional developmentA framework for thinking about growth: identity, alignment, and ascensionThis conversation is a thoughtful look at purpose—not as a single moment of discovery, but as something developed over time through reflection, experience, and intentional action.You were made for something. Let’s find it.