Ready for Launch

In this LIVE episode (recorded during Compete Week 2024) Andy, Jason and Tamara compete to present the best competitive advertising campaign 'launched' by one company against another.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:32) Apple’s ‘Get a Mac’(00:15:35) Avis’ ‘We’re Only Number 2’(00:25:45) Google’s ‘#bestphonesforever’(00:40:15) And the winner is…

In this episode, Tamara, Andy and Jason compete to present the best AI product launch... no ChatGPT allowed. That would be unfair.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:05:42) GitHub Copilot(00:18:08) Canva Magic Stuio(00:29:39) Notion AI(00:40:34) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best product showcase.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:06:52) Shopify Editions(00:19:00) HubSpot Spotlight(00:31:12) Canva Create(00:43:31) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best product launch video.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:07:21) Launch #1: Netflix(00:17:27) Launch #2: Intercom(00:30:54) Launch #3: 5-Hour Energy(00:42:44) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best product launch video.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:03:27) Launch #1: Capsule.video(00:14:08) Launch #2: Mr. Beast New Feastables(00:24:53) Launch #3: Descript(00:36:40) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best launch from the best influencer/creators found on LinkedIn.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:29) Launch #1: Justin Welsh's Creator MBA(00:14:22) Launch #2: Steph Smith's Internet Pipes(00:25:08) Launch #3: Jay Clouse's Creator HQ(00:38:36) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best launch from the best marketer in... history? Let's roll with it, it's Taylor Swift. And she's dropping an album tomorrow so maybe that makes us the best marketers ever.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:06:02) Launch #1: Tortured Poet's Department(00:16:47) Launch #2: 'Taylor's Version' Albums(00:28:52) Launch #3: Midnight Collector's Albums(00:40:05) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best product launch from the 20th century... or the best pre-internet launch... or the best non-tech lau- YOU GET IT. It's a good one.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:05) Launch #1: The Michelin Guide(00:13:23) Launch #2: Air Jordans(00:24:40) Launch #3: The Engagement Ring(00:39:08) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the most controversial product launch. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:11) Launch #1: Google Gemini(00:16:48) Launch #2: Humane AI Pin(00:28:48) Launch #3: Tesla Cybertruck(00:39:30) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best sidecar product launch. A sidecar product is a free (or very low cost) offering that complements a company’s core product - not every company has one, but that’s why you came to watch this show… to see the very best.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.SHOW NOTES:The Leap Tik Tok: https://www.tiktok.com/@the.leap/video/7286098371717123334Senja Mine My Reviews: https://senja.io/tools/review-miningFellow Meeting Cost Calculator: https://fellow.app/enterprise/Shopify Meeting Announcement Media Attention: https://www.forbes.com/sites/benjaminlaker/2023/07/14/to-meet-or-not-to-meet-shopify-puts-a-price-tag-on-time/?sh=3b0682fe7131CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:20) Launch #1: The Leap by Thinkific(00:15:32) Launch #2: Mine My Reviews by Senja(00:25:59) Launch #3: The Meeting Cost Calculator by Fellow.app(00:37:55) And the winner is...

In this episode, Tamara, Andy and Jason compete to present the best product launch of last year - 2023. Remember… this show is a COMPETITION, so there will be a winner, voted on by the co-hosts, at the end of every episode. Who’s going to be crowned winner this week?DON’T FORGET TO TAKE PART IN OUR CONTEST GIVEAWAY!Three of you will be chosen this week to win a FREE seat in the next Ready for Launch cohort. Here’s how you can take part for a chance to win👇Subscribe to the podcast wherever you listen to podcasts (and subscribe to Klue YouTube)Post on LinkedIn who you think won this episode, tag the person you think won, and use the hashtag #readyforlaunch *For extra points, share a screenshot of you subscribing to the podcastWinners will be chosen by Andy, Jason and Tamara, and will be reached out to after they have been selected.SHOW NOTES:James Gunn’s DC Video: https://www.youtube.com/watch?v=wY8XcmrIujE&t=17sCREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:05:28) Launch #1: Loops(00:16:14) Launch #2: Passionfroot Discovery(00:27:57) Launch #3: The DC Extended Universe Revamp(0040:45) The Contest!

Andy McCotter-Bicknell, Tamara Grominksy and Jason Oakley - product marketers (and friends) - share the best product launches in a competition to be crowned the winner. The most controversial launch? The best sidecar launch? The best AI release? It’s up to them to bring a better launch than the other two.