Restaurant Marketing Secrets

PODCAST · business

Restaurant Marketing Secrets

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape.The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

  1. 962

    Attracting Attention In Your Community - Restaurant Marketing Secrets - Episode 971

    You can't just be a sign in your community, you must be active.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  2. 961

    Your Restaurants In-Store Marketing Is Priority #1 - Restaurant Marketing Secrets - Episode 970

    You must learn to dominate your in-store marketing, it's the #1 opportunity to get your own customers' attention --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  3. 960

    Your Restaurants GAP Plan - Restaurant Marketing Secrets - Episode 969

    You're doing A in sales currently, and you want to do D...what's your plan to get there? --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  4. 959

    Stop Renting Your Customers Attention & Use The ABR Methond - Restaurant Marketing Secrets - Episode 968

    Most restaurants are renting and re-renting their customers attention on every platform.  Today I want to talk about OWNING their attention via our Attract, Build, Retain method. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  5. 958

    Free Restaurant Marketing Audit - Restaurant Marketing Secrets - Episode 967

    Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  6. 957

    The Chains Have Stole Your Customers Attention - Restaurant Marketing Secrets - Episode 966

    Every corner is dotted with chains.  Heck, I see 6+ chipotles on my daily commute.  How can an independent restaurant fix this?   Do you need some help driving sales to your restaurant?   We help independent restaurants WIN  Take our restaurant marketing attention today.... https://business.americasbestrestaurants.com/audit

  7. 956

    Retaining Your Customers Attention Through Digital Marketing - Restaurant Marketing Secrets - Episode 965

    If you're making an effort to get your customers attention on their phone, you might as well try to RETAIN IT! --- Do you need some help driving sales to your restaurant?   We help independent restaurants WIN  Take our restaurant marketing attention today.... https://business.americasbestrestaurants.com/audit

  8. 955

    How Does Your Restaurant Market Out In Your Community - Restaurant Marketing Secrets - Episode 964

    Pizza expo interviews dissapointed me again, the same ole same ole from too many operators.  --- Do you need some help driving sales to your restaurant?   We help independent restaurants WIN   www.americasbestrestaurants.com/audit

  9. 954

    Retaining Your Customers Attention In The Community Where They LIVE - Restaurant Marketing Secrets - Episode 963

    You must be present every week in your community, these are the people that support you every week, yet you rarely show up where it's important to the. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  10. 953

    How To Leverage Mothers Day To Market Your Restaurant - Restaurant Marketing Secrets - Episode 962

    Here's how to dominate social media by celebrating the moms of your restaurant. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  11. 952

    Retain Your Customers Attention Inside Your Restaurant - Restaurant Marketing Secrets - Episode 961

    You've got customers inside your restaurant, why not keep their attention?  Why not drive them back in more often? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  12. 951

    Incremental Sales & Profits From Your Restaurants Marketing- Restaurant Marketing Secrets - Episode 960

    You better be advertising every day on social media to attract the attention of consumers in your community.  And you SHOULD know what's happening as a result of those ads, AKA sales.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  13. 950

    Building Your Customer Database Through Digital Marketing - Restaurant Marketing Secrets - Episode 959

    The best place to build your customer database is inside your restaurant, but it's also the hardest.  Why?  Becuase it depends on HUMANS to do the work and always ask. So how do you build your database then?  Through online marketing, and today we dig into the 2 steps you must dominate.   --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  14. 949

    Community Marketing For Your Restaurant Done Right - Restaurant Marketing Secrets - Episode 958

    America's Best Restaurants helps independent restauratns WIN and today we are talking about how to win with your community marketing efforts.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  15. 948

    I Had Dinner Last Night At This Restaurant BECAUSE - Restaurant Marketing Secrets - Episode 957

    Sorry for the crappy audio, I guess the wrong mic picked me up :) --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com  

  16. 947

    In-Store Marketing Is The GOLD You're Missing Out On - Restaurant Marketing Secrets - Episode 956

    In-store marketing to build your database is the GOLD that you're missing every day! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  17. 946

    The Best Community Marketing You'll Ever Do For Your Restaurant - Restaurant Marketing Secrets - Episode 955

    Don't be a MINO in your community, be a shark! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  18. 945

    Marketing Success Is A Product Of Your Operations- Restaurant Marketing Secrets - Episode 954

    What levers do you need to pull to drive sales? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  19. 944

    500+ Facebook Comments For This Restaurant - Restaurant Marketing Secrets - Episode 953

    Be social and not a wannabe advertising company with your restaurants social media. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  20. 943

    Restaurant Marketing Attention Audit - Restaurant Marketing Secrets - Episode 952

    What's your markting look like for your restaurant?  Are you checking all the boxes? Have a listen and then take our ABR Attention Audit. www.mattplapp.live/audit --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  21. 942

    You're No Longer Just A Restaurant Owner - Restaurant Marketing Secrets - Episode 951

    30 years ago your job was much different than it is in 2026. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  22. 941

    Two Must Do Restaurant Social Media Campaigns - Restaurant Marketing Secrets - Episode 950

    Steal these two ideas for your social media this month.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  23. 940

    This Is Why Your Restaurant Sales Are Down - Restaurant Marketing Secrets - Episode 949

    Your sales problem isn't your food or your restaurant.  It's the competition. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  24. 939

    Jake Dominated The Minnesota Restaurant Scene With His Christmas Pop-U - Restaurant Marketing Secrets - Episode 948

    What Jake did this winter was WILD and the exact definition of ATTRACT ATTENTION mattplapp.live/santa to check out what Jake did for Christmas on his Facebook page.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  25. 938

    She Updated Her Restaurants Profile Picture & It Drove Traffic - Restaurant Marketing Secrets - Episode 947

    Money follows attention, no matter where it comes from.   --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  26. 937

    Taking A "Break" Is A Warning Sign For Failure - Restaurant Marketing Secrets - Episode 946

    Stopping treating your business like it's a yo yo diet. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  27. 936

    Finally A Restaurant Marketing Bulk Gift Card Sales - Restaurant Marketing Secrets - Episode 945

    They've got the right idea, but the in-store execution failed.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  28. 935

    Here's How I'd Celebrate 50 Years In Business For This Restaurant - Restaurant Marketing Secrets - Episode 944

    They are celebrating 50 years next May and wanted to know what we would do?  Here you go! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  29. 934

    Your Taking Marketing Advice From Your Servers?- Restaurant Marketing Secrets - Episode 943

    Who's got your ear?  Experts, or your staff? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  30. 933

    Closed Mouths Don't Get Fed - Restaurant Marketing Secrets - Episode 942

    I can't believe I'd never left them a review, who else are they missing? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  31. 932

    Free Food Can Do Wonders For Your Sales - Restaurant Marketing Secrets - Episode 941

    Did you know that FREE food can actually make you a LOT of money, here's how! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  32. 931

    Aldo knew his pizzeria is only 20 customers away- Restaurant Marketing Secrets - Episode 940

    He not only knew where he was now, he knew where he could grow to AND HOW --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  33. 930

    Part 3 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 939

    🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar

  34. 929

    Part 2 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 938

    🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar

  35. 928

    Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937

    🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar

  36. 927

    Why This Restaurant Owner Was 100% WRONG About In-Store Marketing - Restaurant Marketing Secrets - Episode 936

    A restaurant owner wasn't happy. She said, "I thought y'all were going to help me grow my sales. This in-store marketing program won't do that. I want something that gets me new customers." Well... she's 100% wrong. However, before we delve into why, let me provide some context. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  37. 926

    My Vision - The What & Why Behind America's Best Restaurants - Restaurant Marketing Secrets - Episode 936

    Today's podcast is from a session I hosted recently with some restaurant owners talking about my beliefs as it relates to restaurant growth, and how America's Best Restaurants is building our brand around that mission.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  38. 925

    Growing Your Marketing Program Inside Your 4-Walls - Restaurant Marketing Secrets - Episode 935

    Finally, a restaurant worker did everything right...but then the restaurants system FAILED! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  39. 924

    His Facebook Comments Generated $2,100 In Sales - Restaurant Marketing Secrets - Episode 934

    Facebook shouldn't be run like your direct mailers from the 1990s. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  40. 923

    Don't Give Upset Customers A Link To Leave A Public Review - Restaurant Marketing Secrets - Episode 933

    You better be gating your customer reviews that are not good.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  41. 922

    You Are The Face Of Your Marketing, Like Or Not - Restaurant Marketing Secrets - Episode 932

    Marketing in 2025 allows you to be the TV star, so take advantage of it.    --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  42. 921

    Your Priority - Restaurant Marketing Secrets - Episode 931

    What's your focus right now?  Oh, it's a lot of things?  Well then, no wonder you're not dominating ANY THING.   --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  43. 920

    Google Review BLACKMAIL - Restaurant Marketing Secrets - Episode 930

    Don't fall for the Google Review Scam Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  44. 919

    Leave Politics To CNN & Fox News - Restaurant Marketing Secrets - Episode 929

    Don't do what this restaurant owner did and risk CRUSHING your restaurant.  Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  45. 918

    One Restaurant Thinks Their Loyalty Failed, The Other Knows It's Them - Restaurant Marketing Secrets - Episode 928

    You control your own destiny, not the software you buy.  In today's podcast we talk about the missing ingredient missint with these two restaurants, EFFORT! Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  46. 917

    The Math Problem Behind Your Restaurants Marketing - - Restaurant Marketing Secrets - Episode 927

    Today's podcast is a math problem that you have. Attrack Build Retain + New Frequent Lost  + In-store, Onine & Social Media = Restaurant Marketing That Works Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  47. 916

    6 Takeaways From Pizza Power Forum Last Week - Restaurant Marketing Secrets - Episode 926

    Last week I was in Atlanta for the Pizza Power Forum hosted by PMQ and it was a solid event.  Today we're going to walk through my big takeaways from YOUR questions at the event.   Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  48. 915

    MP's Monday Minute - Restaurant Marketing Secrets - Episode 925

    The carerr path we chose is TOUGH! Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  49. 914

    You Can't Miss This Step In Your Marketing Plan - Restaurant Marketing Secrets - Episode 924

    This gets missed at most restaurants and it's a big miss. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  50. 913

    New, Frequent & Lost Customer Marketing Funnels - Restaurant Marketing Secrets - Episode 923

    Your restaurants sales aren't growing due to having a LEAKY marketing plan. Let's discuss this today! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

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ABOUT THIS SHOW

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape.The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

HOSTED BY

Matt Plapp - America's Best Restaurants

Produced by Matt Plapp

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