Revenue Rascals | Sales Strategies for Business Growth

Imagine this: A landlord three states away is watching water pour through his ceiling. He searches, he calls, and whoever picks up first gets the job. Michelle opens with that exact scenario to highlight and talk about what it actually costs when your system breaks down at the worst possible moment. Not because your team isn’t capable. Not because your work isn't excellent. But because you built your entire operation around one person. And one person can only do so much.Michelle walks through a real client story, real dollar impact, and the three-part infrastructure she built inside GoHighLevel to make sure that kind of loss doesn’t happen again. If you run a lean service business, this episode will likely change how you think about missed calls, after-hours coverage, and the systems supporting your revenue.Chapters[Start] The Call That Changes Everything: A scenario that exposes the real cost of missed opportunities.01:23 Carrie’s Story: A night of after-hours emergencies that reveals a bigger operational gap.05:35 The Three-Part Fix: The system Michelle built to capture and convert every lead.  09:38 Why GoHighLevel: A look at the platform itself in action, and why it's fundamentally different from anything else out there.14:50 After Winning the Call: Why getting the call is only half of the battle.Links & ResourcesGet 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together: https://www.gohighlevel.com/highlevel-bootcamp?fp_ref=qwkp0bOR get started today https://gohighlevel.com/annual?fp_ref=qwkp0b Access All Revenue Rascals Resources for FREE at www.revenuerascals.com/listenOne-time sign-up gives you everything you need.Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner segment of episodes. Submit a Question to MichelleWant my eyes on your revenue strategy? Grab a call with Michelle.Revenue Rascals Discovery Call with Michelle TerpstraCheck out three ways Michelle and her team can support your path to predictable growth. Uncover your Sales Leadership IQ and get your personalized plan for leading through change.quiz.revenuerascals.comConnect with Michelle:MichelleTerpstra.comLinkedInInstagramDisclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. Michelle Terpstra's Privacy Policy

What does it take to build a thriving travel advisory business from scratch — twice? Michelle sits down with Ali Raymer of Picture This Travel, a former high school English teacher who went from organizing student trips to Europe to becoming the sole breadwinner for her family after selling $2.5 million in travel in a single year. Ali breaks down how the modern travel advisory model works—and why most people misunderstand it.She draws a clear line between order-taking agents and true client-focused advisors, and explains why that distinction is everything when it comes to building long-term, referral-driven revenue.Ali also goes deep on the realities of scaling a service-based business. She shares how she rebuilt her business from the ground up after COVID wiped it out entirely, and came back stronger. Whether you're a sales professional, a business owner, or simply curious how the travel industry works, this episode is packed with practical insight and motivation for everyone.Chapters[Start] The Travel Agency Business Model, Debunked: The difference between MLM-style travel programs and true boutique advisory agencies.09:27 Entering the Industry: How people get started and what the financial reality looks like.25:02 Building Her Brand: How Ali rebuilt her client base and established her business reputation.40:09 Saying No to Scale Faster: Why narrowing your focus leads to better growth. 51:41 The Most Rascal Thing: What set Ali apart and why demand for travel isn’t going away.Links & ResourcesObjectionly 14-Day Free TrialIf you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascalsAccess All Revenue Rascals Resources for FREE at www.revenuerascals.com/listenOne-time sign-up gives you everything you need.Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner segment of episodes. Submit a Question to MichelleWant my eyes on your revenue strategy? Grab a call with Michelle.Revenue Rascals Discovery Call with Michelle TerpstraCheck out three ways Michelle and her team can support your path to predictable growth. Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.comConnect with Michelle:MichelleTerpstra.comLinkedInInstagramConnect with Ali RaymerWebsite: https://www.alipicturethistravel.comInstagram: https://www.instagram.com/alipicturethistravelLinkedIn: https://www.linkedin.com/in/alipicturethistravel/YouTube: https://www.youtube.com/@alipicturethistravelDisclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. Michelle Terpstra's Privacy Policy