PODCAST · business
Rick & Rick Rule the World
by Rick & Rick Rule the World: Marketing
Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler alert’s the same: This isn’t your grandfather’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.
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187
🌕 Steph Curry’s Moonshot, Winning LinkedIn’s New Algorithm, Star Trek at 60 & More
Mastering the new LinkedIn algorithm for fun and profit. Mark Zuckerberg sends in the clone. How Steph Curry’s “Moonshot” won Creative Data Campaign of the Year. Plus a whole lot more.IN THIS EPISODE:🧟♀️ Rick W. Finally Sees “Weapons” (at 01:10)🖖🏼 Star Trek at 60: Warp Factor…WTF (03:24)🍎 End of the Tim Cook Era at Apple (07:50)🤖 Mark Zuckerberg Clones Himself Using AI (11:24)🏀 Steph Curry Shoots for the Moon for His New Book (14:00)🍗 KFC Wants You to Sport Some Big Dill Energy (15:24)🚨 Winning LinkedIn’s New Algorithm (17:55)🧊 Liquid Death & Pop-Tarts Spill Iced Tea (20:24)🗞️ The Secret to AI Discoverability (21:17)Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
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🎬 Interview: Nuance Collective's Anne Faricy on the Oscars & the State of Consumer Marketing
🎬 Playing it safe never won anybody an Oscar. So why set advertisers on such unsure footing during Hollywood’s biggest night? The chief strategy officer of The Nuance Collective joins the show to discuss the state of consumer marketing as seen through the prism of this year’s Academy Awards broadcast.IN THIS EPISODE:🍔 Burger King's bold new rebrand💄 Why beauty brands missed a big moment💊 The surge in pharma advertising🛟 Why brands should stop playing it safe....plus more👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpFApproximately 21 minutes, 30 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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185
📣 New Liquid Death + Spotify Collab, Kraft's Real-Time Marketing & More
One Rick went to see “The Bone Temple,” the other cosplayed as part of an F1 pit crew. Both bring you their unique brand of news and views from the intersection of marketing, media, tech & pop culture. This time out: The unusual collab from Liquid Death and Spotify, BK’s new burger bot, Kraft Mac & Cheese’s real-time marketing stunt, and more. From March 14.👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpFIN THIS EPISODE🏎️ It’s all F1 & games ‘til someone wears a jumpsuit🦴 “A Clockwork Orange” visits “The Bone Temple”🤓 Firefly returns–but is it for real?🧀 Kraft Mac & Cheese’s marketing goes real time👶🏼 Iliza Shlesenger pitches Jeep’s Grand Baby Maker⚱️ Liquid Death + Spotify: Something to urn for🛍️ 2026 (pre-war) e-commerce projections🤖 BK’s new surveillance, er, training botApproximately 15 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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🍿10 Most Anticipated Movies of 2026, the Top 5 Marketing Channels by ROI & More
🎬 From “Avengers: Doomsday” to “Good Luck, Have Fun, Don’t Die” and beyond, the Ricks look at the 10 most anticipated movies of 2026. Plus: Executives rank the top 5 marketing channels with the best ROI, Kellogg’s Tony the Tiger gets a rebrand, Burger King puts customer feedback front and center, and more. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel ger for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE 😱 Is 2026 the Year of Horror at the cineplex? 👹 Clayface: “The Substance” comes to Gotham City? 🕸️ Spider-Man: “Brand New Day”–or “Forget Me Not”? 🦸♀️ Supergirl: The Girl of Steel vs. Sheriff Lobo? 🌍 Disclosure Day: Emily’s Blunt about ETs 🧙♀️ “They Will Kill You,” not Zazzi Beetz 🧛🏿 Is Blade rising from the dead (again)? 🧟♀️ Do you want your “Mummy”? 🚀 Grogu and Pedro space out 🐯 Tony the Tiger: Frosted Fury? 💰 5 top marketing channels for ROI 🍔 BK serves up a new way to give feedback Approximately 20 min and 30 secs. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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183
🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall
📺 A mere 10 days later, do you think you can remember some, or any, of this year’s Super Bowl spots? In a special edition of Rick and Rick Loaded Questions, we test your ad recall to see just how much mindshare $10 million can buy brands in the biggest media event of the year. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE 🌉 A bittersweet Super Bowl for the Ricks (at 01:20) 🐕 Do the Ricks have dogs in this hunt? (01:44) 💰 Big game, big costs: $10 million per 30 seconds (02:36) 💩 Where Will Shat on Super Bowl Sunday (04:30) ⛷️ Michelob Ultra meets Bob from every movie (07:00) 🐇 Bad Bunny made how much (…or rather, how little?) (08:14) 🦅 A horse, a bird, and milestone birthdays (09:07) 🧑🍳 Sabrina Carpenter builds her perfect man (10:35) 🦾 A Fembot, a Brobot, and AI as a badge of honor (12:22) 💍 Peyton Manning and a hilltop wedding gone wrong (13:22) 🦖 Xfinity fields a pair of head-scratchers (14:45) 🥤 The Cola Wars get icy in a blind taste test (17:40) 🪒 Weird & weirder: backflips and … singing hairballs (19:30) 🏆 How Taika Waititi won the Super Bowl (20:35) 🎈 Are AI brands partying like it’s 1999? (20:51) Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More
📣 Internet Advertising Bureau’s 2026 advertising spend outlook has digital, AI on the rise. NVIDIA Googles its first CMO. Pringles, Svedka Vodka, Hellmann’s, and Instacart hope to score big at Super Bowl LX—and let’s just say that Rick M's attempt to sing Hellmann’s “Sweet Sandwich Time” doesn’t end well. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE: 🏰 From Europe & the UK, with Love 🥶 Cold-Weather Glow-Up: Glühwein Memories 🏆 Forget “Eve,” “Sinners’” Oscar Noms Have Bite ☢️ Apocalypse Wow: Amazon Prime’s “Fallout” 💀Ralph Feins has a Bone to Pick 📺 Enter: “Stranger Things” and the Conformity Gate 🤖 Blink of AI: Svedka Vodka’s Fembot & BroBot 🥔 Pringles Hopes the Pop Don’t Stop 🏈 That Super Bowl Spot Is Just for Starters 🎤 Low A-Peel? Instacart Goes “Bananas” 👩🏽💼 NVIDIA Gets Its First Chief Marketing Officer 🏪 Digital, AI on the Rise: IAB’s 2026 Ad Spend Outlook 🔮 How to Make Bank in the Predictions Markets 🎸 Ham Touching Ham: Andy Samberg as Neil Diamond “Whispers of Tranquility” - Pantone’s Color of the Year 2026 Approximately 27 minutes, 30 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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181
🎄Hottest But Hardest to Get Tech Toys for Holiday 2025
🎅🏻 Yippee-kay-yay, mirth lovers! The numbers have been crunched, and it’s time to reveal the Ricks’ list of the hottest-but-hardest-to-get tech toys of holiday 2025. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🧸 This doll might not start it—but she will finish it 👽 Not the LEGO set you’re looking for 💩 The gift that’s full of, well, you know Approximately 4 minutes, 34 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.
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Brand Meets Fandamonium at Comic-Con 2025 (Concl)
In the conclusion of our annual coverage of geekdom’s biggest gathering, guests Kurt Ho and Eric V. continue to interview the Ricks about their experience at Comic-Con International 2025. Think: panels, purchases, parties—and at least some weirdness (looking at you, Megan 2.0). IN THIS EPISODE 📚 Rick W. shares the panels he attended—and some of their oddities 🦸🏽♂️ Rick M. on a panel with correlations with advertising industry—and missing host 🦾 Kurt Ho thanks Robotech promoters for keeping the faith 🚀 Rick M. reconsiders the “Star Trek Universe” panel in Hall H. 🔮 Kurt has an inspired idea for a panel at next year’s show 🛍️ Rick W. meets Johnny Bravo and buys a hell of a mystery box 💥 Rick M. zeroes in on vintage Justice League’s comics 🥷🏻 Eric V. targets Firefly—GI Joe’s answer to Boba Fett 🤩 How GI Joe bypassed Star Wars in Eric V’s art collection 🏪 Circle K, hold the candy bars: comics in the good ol’ days 🎬 The crew’s best—and freakiest—moments from Comic-Con 🎉 Ready Party One revisited—and the less said, the better 🛸 Kurt rounds things out about friends and fun traditions ✅ Tips to those who want to attend Nerd Mecca net year Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 18 min, 30 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.
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Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.)
🕶️ In their annual post-Comic-Con episode, guests Kurt Ho and Eric V. flip the script and interview the Ricks about their experience at Comic-Con International in San Diego, California. It’s time to go inside Mardi Gras for Comic Book Geeks—and inspired brand activations from Lego, Hasbro, and more. IN THIS EPISODE 🤓 135,000 strong: What happens in San Diego never stays there (at 01:38) 💥 Overall impressions from newbies & and novices (02:30) 🤘🏼 Party Central: “Ready Party One” rocks the cosplay (04:30) 🧱 Lego brand activation: Replicating Comic-Con in plastic bricks (05:10) 🤖 Galactus for the win: In a sea of cosplay, one towers over all (07:45) 💃🏼 Andor or else? The “Niamos!” flash mobs that never happened (08:08) 💩 Todd McFarlane unfiltered: The weirder side of Comic-Con 2025 (08:34) 🤬 Inside, outside, upside down: A cruel opening-day joke on attendees (09:40) 🚍 A trippy bus ride you can only catch on the way to Comic-Con (11:46) 🎸 Zartan’s Revenge: Cobra Command goes heavy metal with Cold Slither (12:35) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 15 min, 30 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.
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178
💥Review: James Gunn’s Superman
It’s time for the Ricks’ official (and highly-spoilerific) review of one of the summer’s biggest movies: James Gunn’s Superman. From backstories to propaganda-posting monkey bots, and from half-baked controversies to crappy character haircuts (looking at you, Green Lantern), the Ricks give you the lowdown on the latest incarnation of everyone’s favorite Kryptonian. IN THIS EPISODE 🥳 Relief at DC Studios and Warner Bros (at 01:41) 🧐 Expectations: Super-Cautious–or Mucho Caliente? (02:24) 🎨 Not just a DC comic book movie–a live-action cartoon (03:06) 🎚️ A Bald Tech-Bro Billionaire vs. Krypton’s Last Son (03:33) 🐾 The CGI Dog Stays in (and Steals) the Picture (03:50) 🦸🏻♂️ Enter: The Justice Gang* (Working Title) (04:45) ❤️🔥 Loaded Gunn: From “Bright Burn” to the Positivity Bug (05:19) 🎭 Lois, Clark, Lex & Beyond: Characters in Focus (05:55) 🤖 Gary the Robot & Cousin Kara: Kryptonian Disconnects? (07:21) 🧪 A Litmus Test for Successful Superman Stories (08:24) 🚨 Has Superman Gone Woke? Or Was He Always That Way? (09:50) 🐵 About Those Propaganda-Posting Monkey Bots (11:44) 🏮 The Lamest Green Lantern: Guy Gartner (12:09) 😎 A Cameo by Christopher Reeve’s Son (12:40) 🧑🏻🌾👩🏻🌾 Debating Gunn’s Interpretation of Ma and Pa Kent (12:46) 🥱 A Whole New Take on Kal-El? Or Same-Old, Same-Old? (15:04) 🧠 Whither Brainiac? Or Lobo, Jason Mamoa’s Next DC Role? (15:35) 🦸🏿♂️ Mr. Terrific: The Side Character Who Lived Up to His Name (15:50) 🤘🏼 Final Grades: Is Clark Really a Punkrocker? Or Just a Poser? (16:57) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 19 min, 50 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.
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177
🎬 3 Most Anticipated Movies of Summer 2025
🎥 Will James Gunn’s Superman soar—or be box office Kryptonite? Does Jurassic World: Rebirth have bite? In a crowded summer movie season, what’s in store for Ballerina, I Know What You Did Last Summer, Fantastic Four: First Steps, Freakier Friday, and more (including … Happy Gilmore 2)? In this special episode, the Ricks count down their list of the three movies they’re most excited to see this summer—how does it compare to yours? 🏖️ Living La Vida Laguna (at 00:56) 🙌🏼 Hollywood’s “Survive to ‘25” mantra (02:00) ✅ Rick M.’s caveat to the Ricks’ Top 3 (02:38) 💥 Is the third time the charm for Fantastic Four? (02:55) 🏎️ Can Brad’s Pitt crew rev up a blockbuster? (04:35) 🔪 Will the feel-bad movie-of-the-year be fun? (06:30) ⚔️ Can old warriors deliver new thrills? (07:25) 💎 Ready for the new adventures of Lois & Clark? (10:30) 🩰 She wants to be your private killer (13:10) 🧟♂️ One runner-up arrives 28 Years Later (15:45) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 17 min, 05 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.
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176
🎬 Star Wars Road Trip: Inside Rancho Obi-Wan
🚀 Kurt Ho and Eric V. join the Ricks for a closer look at the brand called “Star Wars”—including the marketing deliverables, games, toys, and more on display at Rancho Obi-Wan, the largest private collection of Star Wars memorabilia in the world. Learn why the story that started “a long time ago, in a galaxy far, far away…” continues to take fans into the future. IN THIS EPISODE 👽 Welcome to Rancho Obi-Wan Museum of Star Wars Memorabilia (https://ranchoobiwan.org) (at 0:50) 😎 The backstory on Steve Sansweet’s personal shrine to all things Star Wars (at 1:20) ✈️ Planning (a long time) ahead for not-so-easy-to-score Star Tours (at 2:32) 🏢 At over 9,000 square feet, Rancho is saving Star Wars at scale (at 3:00) 👨🏼🚀 Why the docent may regret tapping Eric to share his Star Wars story first (at 5:05) 💥 When 400,000 posters, video games, books, action figures, and other collectibles aren’t enough (at 5:40) 🏛️ The Saga Museum: A vision to merge Rancho Obi-Wan, the “Sith”sonian, and others (at 9:00) 🤠 From set pieces to Death Star bongs: How Steve Sansweet snares one-of-a-kind Star Wars collectibles (at 10:50) 🧐 How Eric won a rare Star Wars fan commemorative by stumping the docent (at 14:12) 🪥 For the love of Bib Fortuna: Kurt wins a bet about Star Wars Toothpaste (at 15:52) 🤪 The overwhelming emotions of it all: becoming a Star Wars kid again (at 17:17) 🛏️ From Farrah, with love: The most unexpected collectibles for Kurt and Eric (at 19:53) 💪🏼 “You came in that thing? You’re braver than I thought"—Whose line is it, anyway? (at 22:12) Name that character: Muftak, Salacious B. Crumb, Droopy McCool—or the Dongalorian? (at 22:50) ❝ “I’ve got a bad feeling about this:” Star Wars quotes you can also say in bed (at 24:00) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 26 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.
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175
AI Trends: Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More
Insights on Google’s Agentic AI moves. Billie’s scratch-and-sniff deodorant billboard. “The Pineapple Pizza Wars” raging at the Chicago Sun-Times, sparked by an AI-generated summer reading list’s fake books. Oura Ring’s provocative new campaign, and more. IN THIS EPISODE: 🍔 Welcome BBQ surprises are the best kind of BBQ surprises (at 1:17) 🧨 “M:I The Final Reckoning”: No “Fallout,” but still fun (1:44) 🥋 Bruce Lee and “Warrior” parties like it’s 1888 (2:34) 🚀 Tony Gilroy’s “Star Wars: Andor” lands the dismount (4:21) 🤖 The droid you’re looking for? “Murderbot” has “Lost in Space” vibes (4:44) 🧟 “The Last of Us” pulls a Ned Stark—and the Ricks aren’t impressed (5:28) 🍿 “Lilo & Stitch’ steals box office gold from Tom Cruise & crew (6:50) 📚 The summer reading list that wasn’t, courtesy of the Chicago Sun-Times (8:20) 🛍️ Are agencies and retail brands ready for Google’s agentic AI? (9:24) 👀 Why SEO is more important than ever in the age of AI (10:49) 👃🏾 Billie’s scratch-n’-sniff deodorant billboard smells like the pits (11:43) 🥃 A whiskey brand’s scent-vertising & a ski trip with Longtime Listener Bill (13:03) ♨ Oura Ring’s new campaign begs you to “give us the finger” (15:00) 🔭 Outlook: Insights from Deloitte’s latest CMO survey (16:27) 🦁 Looking ahead to winners at the Cannes Lions Ad Festival (18:03) Approx. 20 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻
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174
Brand Refresh Insights: Mountain Dew, Marvel's Thunderbolts* & More
Ryan Coogler’s “Sinners” satisfies. Marvel’s “Thunderbolts*” rebrand. Plus: loaded questions about surprising (and hilarious) brand refreshes for Mtn. Dew, PwC, and Panda Express. IN THIS EPISODE: 🫂Digital 'Halo' technology helps Michael B. Jordan play twins in “Sinners” ✱ Marvel gives “Thunderbolts*” a major rebrand in post-release campaign 💥 Can Marvel really pull off a movie like “Avengers: Secret Wars”? 🥤 Mountain Dew brand refresh goes wide with—tattoos? 📢 PwC upgrades its brand identity without spending $1 billion 🥡 Orange Chicken and a Song: Inside Panda Express’s “Pandaoke” Approx. 22 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻
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173
🍿 Eleven 1970s Sci-Fi Movies Better Than Star Wars?
From the vault: In this episode from 2018, the Ricks respond to a Geek.com article about eleven 1970s sci-fi movies that were … better than Star Wars? Plus: iHop’s “iHob” rebrand revisited—and advice the Ricks would give their younger selves about a career in marketing. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🥞 iHob Revisited: Results from iHop’s stunt re-brand as “iHob” (at 0:54) 💥 Geek.com says these 11 1970s sci-fi movies better than Star Wars … (at 2:24) 👽 … And the Ricks have some thoughts about it (at 3:11) 📈 The Ricks on advice they’d give their younger selves about a career in marketing (at 14:33) Approx. 20 min, 08 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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172
B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More
In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00) 👺 Criminal minds: The fascinating world of cybersecurity (at 2:34) 🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24) 📈 The critical role of content in high-tech B2B marketing (at 7:48) 🤖 GenAI in B2B and the quest for more innovative applications- (at 10:30) 🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38) 🦾 Next-gen AI automation for marketing organizations (at 12:23) ❓ AWhat do SEM and SEO look like in the age of AI? (at 13:45) 📤 Email gets an AI makeover: Drilling down on email marketing (at 15:28) Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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171
☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More
From the vault: In a pre-pandemic time capsule from August 2019, the Ricks marvel over a freaky new Amazon Prime show called “The Boys,” an R-rated horror movie featuring “The Banana Splits,” the origin story of McDonald’s Shamrock Shake, and enormous Luck Charms marshmallows coming to a s’more near you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 👨🏫 The Ricks talk Back to School and pre-Internet gaming in the good old days 🗓 The Ricks have a big milestone coming up 🧜♀️ It's summertime, so of course Pumpkin Spice Lattes are already back 🥤 Remembering McDonald's Shamrock Shakes of yesteryear 🍌 The Banana Splits are back, in an very violent, R-rated horror flick 📺 Why you need to drop everything & watch "The Boys" on Amazon Prime 🥛 Did somebody say McWTF? McFizz is an unintentional eye-opener 😸 "Friends": Old TV comes with perks—LEGO's Central Perk Playset 🥣 Lucky Charms Jet-Puffed Marshmallows: Magically Delicious? 🚀 "Star Wars Barbie" rocks the geek look—for an out-of-this-world price 📸 Instagram and WhatsApp get new names 📱 Verizon sells Tumbler to Automattic … for how little? 🦸🏻♂️ Look who's coming to CW's "Crisis on Infinite Earths" Approx. 17:33. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall
🏈 It’s time for an Ad Bowl 2025 edition of Rick and Rick Loaded Questions—our multiple-choice quiz games to test your recall of this year’s Super Bowl commercials, and a look at some of the big themes we saw in this year’s big game! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
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🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming
It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 😬 The GenAI nightmare that wasn’t (at 01:32) 😅 Sighs of relief over SEO fundamentals (at 03:02) 😎 Shifting from paid search to paid social: big changes, new rules (03:42) 🛍️ Social commerce: Win, lose, or draw? (05:10) 💩 The poop on Phillips Laxative…and Taco Bell (08:00) 🛒 Shoppable streaming’s new converts (09:04) 🕺🏻 Social media: declines here, resurgences there (10:39) 👨🏽💻 Domain-Specific Language Models: Ahead of the curve? (13:24) 📺 The year video streaming became profitable (14:43) 🤖 Machine customers in the age of agentic AI (18:10) 🌭 Whither Neuralink Sausages & Franks? (19:50) 🦾 ChatGPT: Building a better candidate? (21:19) 🎲 A rebrand for OpenAI? (22:02) 🐯 Was “Cheetle” really 2024’s Word of the Year? (22:50) 📣 Outdoor advertising for outdoor advertisers (24:24) 🎨 Pantone’s 2025 Color of the Year (25:55) Approximately 28 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
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168
🎁 Holiday 2024 E-Commerce Projections, Nolan-Era Batmobiles for Sale, and Ps & Qs for ChatGPT
☃️ How to make it a December to remember for your favorite Batfan—with one of 10 tricked-out, Nolan-era Batmobile replicas costing just $2.9 million. What’s putting a drag on the growth of e-commerce sales this holiday season? Plus: The surprising reason your ChatGPT prompts aren’t working as well as they should be—and more—in a quick round of Rick and Rick Loaded Questions. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🛞 It’s bound to lose a wheel this time of year, but it’ll still cost you $2.9 million (at 1 min, 7 sec) 🛍️ Three key reasons behind the drag on e-commerce growth this holiday season? (at 03:22) 💬 It turns out there’s a certain etiquette to writing prompts for ChatGPT (at 05:00) Approximately 8 minutes, 14 seconds. Review cookie and privacy policies for iTunes, Spotify, iHeart, and all other streaming services. Episode intros, outros, promotions, and artwork may include elements produced using generative AI tools.
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167
🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign
🎄 Are those chatbots roasting on an open fire? Through the magic of AI, Coca-Cola spreads holiday joy by kicking Santa to the curb. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear: Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🥤 Ho-ho-ho, or oh-hell-no? The backlash over the Real Thing’s holiday ad campaign (00:30) 📺 Amazon Prime promos yawn-inducing episode recaps generated by AI (03:25) 🧸 Toys tied to Universal’s latest movie release come with a “Wicked” surprise (at 05:28) Approximately 7-minute, 54-second runtime. Review privacy and other usage policies for technologies and/or services through which you access this podcast. Episode contains audio, visuals, and/or other content developed using generative AI and/or other digital production tools.
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166
🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors
❄️The big “oops” at Bath & Bodyworks. Lays brings back five funtastic flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 😎 Rick W’s big week with AI LinkedIn headshots (at 01:23) 🤖 Rick M cracks himself up with AI Snapchat filters (02:41) 😱 Rick W one-ups that with blue hair and tattoos (03:12) 🙏 F*cks Given: Nun? Is there a future for Netflix’s smash hit Warrior Nun? (03:50) 🥶 Snowflakes-cum-design fail: The “Clandles” at Bath & Bodyworks (06:00) 🎬 Bite-size brilliance: the power of short-form social videos in B2B high-tech marketing (07:48) 😋 Mountain Dew-flavored Lays & Oreo Coke Zero: a specialty flavor flare-up—or out? (10:30) 🤪 Heinz à Deux? Ketchup brand’s “Ha-Ha-Ha” leaves the Ricks asking, “W-T-F?” (15:23) 🧢 Hi-Chew has a bizarre new mascot…and the Ricks have questions (16:43) 📈 Doing the numbers on Election 2024’s staggering digital ad spend (18:14) Approx. 19 minutes, 55 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. Episode intro, commercials, and artwork created with generative AI tools.
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165
🎃 Winning Halloween 2024 With Costumes That Tapped the Zeitgeist
👻 In this Rick and Quick Episode of Rick and Rick, the Ricks ask ChatGPT to assess online sentiment for patterns and then compile a list of 10 homemade costumes for tapping into the zeitgeist at a Halloween party near you—tell us which ones you saw (or wore) this year! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 4 minutes, 55 seconds.
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164
🎙️ GenAI-Created Podcasts, Amazon v. Google, Cheetos Turns Mice Transparent
🥶 An ice-cold collab between Liquid Death Water and Plunge Tubs. Wendy’s McTrolls Mickey D’s over its McBroken McFlurry machines. Generative AI-created podcasts that’ll blow your mind. The year’s top Halloween costumes according to Google. Plus: Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🎃 Halloween trick-or-treating? Or neighborhood booze crawl? 🃏 Joker: Folie à Dud: A bat flop with an intriguing climax? 💀 Rick W. scores a super-sized Home Depot skeleton—but how to get it home? 👻 ‘Inside Out,’ All Over: 2024’s top Halloween costumes, according to Google 🎅🏻 From spooks to Santa: Spirit Halloween is extending its brand to what holiday? 🎙️ The GenAI-generated, multi-host podcast that’ll blow your mind 🥶 Plunge to your Death for just $5,999: How top brands collab and chill 🍦 One brand’s misfortune is another brand’s McTrolling opportunity 🎂 Pass-around party pastry: Why 73 is the new 60 for Pop-Tarts 📢 Google may not be tossing cookies, but it may not be able to keep this ☢️ Cheetos cheetle orange-yellow cheese dust brings transparency to what? Approx. 20 minutes, 8 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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163
👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes
🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🎉 The Ricks' return for an all-new season (at 01:11) 🧘🏽 Rick W. recommends a month-long sabbatical (01:56) 🎸 Rick M. gets wowed by the Doobie Brothers (02:25) 🗿 How Duran Duran, Billy Idol and other oldies by goodies keep rocking (02:53) 🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00) 👑 Content's coronation at the Cannes Lions Advertising Festival (09:12) 🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14) 💵 Why digital payments are becoming a key element of B2B brand building (12:51) ☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50) 🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52) 🕵🏻♂️ A surprising look at changing consumer search behaviors (18:51) Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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162
🖖🏼 Star Trek's Bold New Missions & Surprising Origin Story
🖖🏼 From Discovery to Lower Decks to Strange New Worlds and beyond: Guests Kurt Ho and Eric V. join the Ricks to discuss ComicCon 2024's Hall H announcements about what's next for Star Trek—and why the good ship Enterprise wouldn't have ever left the ground without…Lucille Ball? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🚀 Star Trek: Fifty-eight years young and going stronger than ever (at 00:30) 👽 Kurt Ho and Eric V. join the Ricks to talk about Trek's Hall H takeover (01:17) 📢 Announcements on Lower Deck, Starfleet Academy, and Section 31 (01:20) 👁️🗨️ Star Struck: Rick M. sings his status report on Strange New Worlds (02:29) 🪐 Taking risks: What makes Strange New Worlds so great (03:00) 🎬 Pike, Uhura, Chapel, Spock, Scotty & M'benga finally get their due (04:09) 🧑🏻🦰 For the love of Lucy: Why Star Trek fans owe thanks to Lucille Ball (05:56) ⌛️ Cool–but who the hell is Lucille Ball? An explainer for Gens Z & Alpha (7:04) 🎥 Bold broad: Starring in a Top 10 TV show, running a major studio (08:31) 🧠 Too "cerebral"—how Lucy put her vision where her mouth was (09:00) 📺 How Desi Arnaz invented the sitcom—and syndication (10:11) 🛸 Beam us up, Scotty: We don't want to miss Season Six (10:34)
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161
Comic-Con 2024—Dr. Doom, Fantastic Four, The Penguin & More
⚡️ Comic-Con Correspondents Eric V. and Kurt Ho join Rick and Rick to talk San Diego Comic-Con 2024. Get the lowdown on the year's cosplay crazes (looking at you, Deadpool), buzziest announcements (looking at you, Robert Downey Jr), exclusive collectibles, brand activations, and more from geekdom's largest annual event. Plus: A Comic-Con Edition of Loaded Questions! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😎 The Ricks catch up during a first-ever summer hiatus (at 01:01) 🤩 Did the Ricks make the cover of the official Comic-Con program? (02:40) 💥 Welcoming Kurt Ho & Eric V back to the show (03:21) 🎪 Nearly 20 years of Comic-Con memories and a friendship double that (0:3:580 🧲 Crowd control as attendees hit peak capacity (04:30) ✅ The new rules of scoring Funko, Hasbro exclusives (06:40) 🤖 Fembots, Optimus Prime, Mirror Uhura & "Marvel Jesus" (07:37) 🎰 Is Comic-Con leaving for Las Vegas—or LA Convention Center? (11:55) 👩🏾🎨 Fandom: Catching comics creators and actors while you can (12:46) 📺 X-Men 97, Batman, Star Trek, Green Lantern, and more (13:45) 🥤 Brand activations from Mt. Dew, Google Play—and a Guinness-winning Galactus (15:00) 🚀 Hunting artwork: Transformers, GI Joe, and the Space Battleship Yamato (16:14) 📣 The Hall H Buzz Machine: From the Fantastic Four to Secret Wars & Beyond (18:20) 🎬 Doom patrol: Recycling Marvel actors—good, bad, or WTF? (19:01) 🍿 Rick M joins Kurt and Eric for "Deadpool and Wolverine" (21:20) 🧛🏿♂️ Blade beats Wolverine for a World Record (or two) (22:27) 🐧 The Boys, Thor Transforms, the Penguin rises, Avengers & more (24:02) 🐙 "Batman: Caped Crusader" busts up a storm—but is Robin toast? (25:40) Approx. 27 minutes, 13 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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160
😎 Season 5 Finale (Concl)—Big Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More
It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🥰 Cuffing Season pickup lines from ChatGPT 📺 Revisiting the Writer's Strike and what it means for Hollywood and GenAI 🔍 Google penalizing websites with content generated with AI 🎁 The Year's Hottest But Hardest to Get Tech Toys 🛍️ Why retailers should consider a fifth "P" of marketing 🫠 Rick W. admits discomfort with repping California, vampire romances & more 🎨 Nestle leverages generative AI with an eye for famous works of art 🙀 Was "The Scream" really made for the dogs? The Internet has thoughts 🤭 More side-splitting sound bites and gut-busting bloopers from our first 5 seasons Approx. 28 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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159
🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More
📣 It's time for an epic round of Loaded Questions as the Ricks revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: ⁉️ The Ricks' super-sized fifth season gets a blow-out edition of Loaded Questions (at 00:30) 🌎 The Ricks chef's-kiss faithful listeners who have made the show a global sensation (at 01:30) 🍔 Boring Burger? Elmo's Ketamine Cuisine? What's next for Elon Musk? (at 02:13) 🧱 Whit Hiler of Ad Age 'Small Agency of the Year' Cornett on landing LegoLand Resorts (at 03:16) 🤖 The Creative Algorithm, Agency Affirmations from ChatGPT—and She-Hulk? (at 4:37) 💥 Riddler-sticks: Move over generative AI, "The Batman" has you beat (at 05:58) 🥤 Tasty refresh, or same-old, same-old? The biggest brand identity move from the past year (at 06:42) 🎙️ Rick M's disastrous discography expands for a fifth straight season (our apologies) (at 08:25) 🏈 Ad Bowl gouging—or bargain? How much for those 30-second Super Bowl spots again? (at 10:18) 🦑 Mr. Beast busts a move—but is his game show really ready for Prime time? (at 12:09) 🍕 Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & Dominos' telekinetic orders (at 14:00) 🤣 Hilarious sound bites and bodacious bloopers from the first five seasons of Rick and Rick (at 18:48) Approx. 24 minutes, 20 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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158
❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?
Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😎 No more prognosticating about "The Year of AR and VR"? (at 00:43) 📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15) 🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34) 🇺🇸 ChatGPT for President? F*ckers finding out (05:29) ❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18) 🤖 Shopping by proxy: The rise of machine customers (at 08:46) 🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25) 📊 Today's fastest-growing brands—depending on how you define "brand" (13:04) Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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157
🎈 2024 Trend Watch (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands?
🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially tumultuous year ahead. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere! 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42) 📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34) 🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30) 🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25) Approx. 8 minutes, 8 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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156
😎 2024 Trend Watch (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More
🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37) …And how might social media "search" marketing help ease the pain? (at 02:48) 💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54) 👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33) 💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07) Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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155
🏟️ Pop Quiz—What's Your Super Bowl 2024 Ad Recall?
📺 On February 11, brands forked out billions to put their commercials in front of the largest audience to ever tune into a live sports broadcast. But two weeks later, how well do you remember the ads? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2024. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🏈 Great game, but tough on the Ricks' hometown team 💥 Aubrey Plaza & Nick Offerman can barely contain their excrement…er, excitement (at 02:35) 🥤 Is that a Baja Blast or did your Taco Bell Grande just make a run for the border? (at 03:27) 💦 Only Aquaman and Nerds Splashdance for Jennifer Beal (at 04:00) 🛸 Martin Scorsese says, "Hello Down There"—and it's not for Viagra (at 05:28) 🛍️ Bargain brand Temu and its trio of spots leave retailers trembling (at 06:36) 🥸 Chris Pratt can leave the 'stache at home—Rick W. won't recognize him anyway (at 07:57) 🛞 Christopher Walken doesn't. Like. The way people impersonate. Him. All of the. Time. (at 09:03) 🧞♂️ Dude looks like a Genie: Bud Light hopes its new brand mascot rubs you the right way (at 10:35) 🔺 Doritos wants the world to know that Dina and Mita are all that and a bag of chips (at 11:39) 🍋 Memo to Ice Spice's ex: Lem and Lime are her fresh new squeezes (at 12:36) 🧠 Jennifer Aniston offers sage advice—but don't be surprised if she forgets it (at 13:31) Approx. 20 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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154
🏈 Pop-Tarts' Marketing TD, AI's Global Stereotyping, Bansky's Unmasking & More
🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📆 The Ricks reunite for a new calendar year 🦠 Rick W gets coal in his stocking—until it really matters 🚙 Rick M gets jealous of his wife's Apple CarPlay 🏍️ Yeah, but is Honda the Toyota of motorcycles? 🐠 TroublAlert: "Aquaman 2," we never saw ye 🤯 "Oppenheimer:" As explosively good as it sounds? 🚥 Tesla just won't let you "Leave the World Behind" 🦸🏻♂️ DC's "Doom" goes out with one last "Patrol" 🚀 "Rebel Moon:" This is NOT the "Star Wars" you're looking for 💪🏼 You don't know Jack about "Reacher's" Atlantian origins 👺 New suit may unmask Bansky…whoever he/she/they may be 🏟️ Pop-Tarts mascot gets eaten alive—and scores as meme 🍔 Burger King's new collab may not bode well for brand relevance 🤖 Barbie's AI gone wrong: How AI reduces the world to stereotypes 🖱️ 30 years of Bluetooth: Where did it get its name? 🍑Pantone's Color of the Year "resonates with compassion" 🙅🏽♀️ Will X/Twitter really "go the way of MySpace" this year?
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153
🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More
The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📲 Rick M should have banked on an acquisition for Mint Mobile 🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out 🍿 Domestic box office: Movie madness, sadness—or both? ⏱️ TikTok, brand advertisers, TikTok 👨🏽💻 Social media influencer: Elated—or deflated? 🚙 EVs: Charge ahead—or a last laugh for Toyota? 📺 The streaming wars: Has the Great Shakeout begun? 📈 B2B: Is the Hybrid Workforce really here to stay? 🤖 A generative AI reality check: Just starting, or nothing burger? Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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152
🎄Hottest But Hardest To Get Tech Toys For Holiday 2023
🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🎤 Nothing could put a damper on Taylor Swift's big year—except maybe this (at :45 seconds) 🍭 A house that smells so good, you might want to eat it (at 1 min, 32 sec) 🥷🏻 The perfect gift for the budding little cybercrook in your life (at 1:51) 👶 Thankfully, the bottle of ketchup doesn't come included (at 2:09) 💩The AI-generated scent that'll have 'em flipping the bird all year long (at 2:35) 🐶 For Dawg lovers snooping for the ideal electronic gift for moms and kids alike (at 2:50) Approx. 3 minutes, 27 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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151
🎅🏼 E-Commerce Projections For Holiday 2023
The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec) 🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40) 🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43) Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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150
🧟♂️ Gross-Out Halloween Candy From ChatGPT, 2023's Top Costumes & More
🫣 It's time for a Halloween edition of Rick and Rick Loaded Questions—including gross-out candy concepts from ChatGPT, consumer trends in costumes, candy, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🍬 ChatGPT and the Chocolate Factory: Not a tasty mix (at :48 seconds) 💥 Ryan Reynolds better look out for Barbie's Pumpkin-Spice what? (at 2:08) 🎃 Just how much are consumers spending this Halloween—and on what? (at 2:23) 👻 Flying Monkeys, priests, M&M's and more: Rick W's costume conundrum (at 3:40) 🏛️ Friends, Goblins, and Countrymen—what's on your mind more than you realize? (at 4:58) 🪦 Why Wednesday Adams can whistle past the pet cemetery this year (at 6:21) Approx. 7 minutes, 33 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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149
🎃 Top 3 Horror Movies of All Time
🫣 The Spooky Season is here—and with Halloween coming fast, the Rick's share each of their top three favorite horror movies of all time. Will it include Halloween? The Conjuring? Or maybe Frankenweenie? The Scary Rick Flicks start here. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😱 It's a horrifying assignment for the Ricks (at :50 seconds) 🩸 Remembering days of gore gone by (at 1 min, 37 sec) 🥶 Which John Carpenter flick makes the cut (so to speak)? (at 3:00) 🫄 Young couple move next door to Ruth Buzzy, all hell breaks loose (at 5:07) 🧬 Predator inspection: The science behind our love of horror movies (at 6:21) 🎁 Memo to Detective Brad: Don't look in the box (at 8:52) 🙀 What makes a movie horror…and homage vs copycat? (at 10:35) 😵💫 Meeting the girlfriend's fam? Don't get that sinking feeling (at 11:23) 🪓 Jack be crazy, Jack be sick, get through the cuckoo maze—quick! (at 13:42) 🧟♂️ Comedy of terrors: Bruce Campbell joins the "Army" (at 15:41) 🎬 Landing the Raimi Maneuver for fun and profit (at 17:01) 😈 Sometimes Raimi's spooky, sometimes he's a drag (at 17:19) 🙅🏼 The original Linda Blair witch project (at 17:50) 🧛🏼♂️ Dracula takes a bathroom break for the ages (at 19:44) 🚅 Train-ing for the zombie apocalypse (at 20:23) Approx. 21 minutes, 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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148
🎬 Generative AI & The Writers Strike-Hollywood's Lessons For Every Industry
🎬 The Ricks discuss the agreement ratified last week between the Writers Guild of America (WGA) West and Hollywood studios as it pertains to the use of generative AI in the service of writing scripts for movies, TV and streaming shows, and more. In a surprise twist, the courts and existing copyright law may ultimately render industry alignment on generative AI a foregone conclusion. But what does that mean for the use of generative AI in your industry? Spoiler alert: If you're thinking about leveraging generative AI for marketing, advertising, brand, or … well, anything … you might want to hear this first. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 19 minutes, 4 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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147
🤖 Q&A: Matt Binkowski, Author Of 'The Creative Algorithm' (Concl.)
In part two, Matt Binkowski, author of "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products," demystifies AI and shares pragmatic insights on how product teams can leverage it to outmaneuver the competition. In Binkowski's eyes, AI isn't something for creative people to fear—it's a tool for them to harness in order to move faster and serve customers better than ever before. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🕵🏼♀️ Letting AI do the detective work on your competition (at 00:44 ) 🥷🏻 Will AI really give your team an edge? Definitely…maybe (at 02:39) 🚥 Time for Jira to meet Siri? How AI can help teams stay on track (at 03:26) 🗂️ Letting AI run your life—what you need to do, and why (at 08:30) 🧏🏽 How AI can supercharge (and streamline) accessibility (at 09:50) 🧐 Beating bias in AI, the humans behind it—and their creations (at 13:39) 🧑🏻💻 UX best practices: No more re-learning what you already know (at 16:08) 🥹 When it comes to AI in product design, empathy is the key (at 18:36) 🗺️ How product designers should navigate the AI revolution (at 19:39) Approx. 21 minutes, 40 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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146
Q&A: Matt Binkowski, Author of 'The Creative Algorithm' (Pt. 1)
Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products." In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of cross-functional, cross-industry experience leading digital initiatives for Comerica Bank, Ogilvy, Jeep, Organic, Hallmark and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 💬 Catching up with friends in the blink of AI (at 00:xx) 👷🏾♂️ Push you, pull me: product marketing vs. development 📱 Binkowski goes Boom Scrolling 🛜 Will AI really be as transformational as the Web? 🤖 ChatGPT: 12 months (and a revolution) later 🛞 Smooth driving: The power of invisible innovation 👩🏽💻 Hidden Figures: If you can't dodge, dominate 🌹 Romeo & GPT: A profile in nerdage 🙌🏼 Product dev with AI: bigger, better, faster, more 🦾 Your target user: A human or a human's AI? 🛟 Welcome to the age of generative Darwinism Approx. 20 minutes, 14 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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145
👍🏼 Warped Affirmations For Ad Agency Creative Directors—From ChatGPT
The Ricks ask ChatGPT for an assist in developing their latest edition of Affirmations for Ad Agency Creative Directors and things go … sideways. The result: Well, you'll just have to hear for yourself. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 📸 Nothing beats a celebrity endorsement … right? (at 01:18) ⚠️ Don't forget to harness the power of … punctuation? (01:29) ⚾️ The truth about spec work for RFPs (01:42) 🎪 Think: Experiential—no matter what? (02:02) 🤖 Generative AI isn't something to fear … until it is (at 02:17) Approx. 2 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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144
🧠 The Secrets Of Psychology-Driven Marketing
Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🧐 An introduction to applied research and "creative psychology" (at 01:01) 🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43) 🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33) 📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59) 👩🏼🦱 The problem with marketing personas: Context is everything (08: 57) 👀 The power of psychological heuristics like Social Proofing (10:36) 🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50) 😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15) 🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23) 👥 Focus groups: The need to get past what participants tell you (17:44) 🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33) 🙅🏽♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13) ✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03) Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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143
🛍️ Surprising Stats on Digital Ad Spend, E-commerce...and the Wienermobile?
It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📫 What's growing fastest: digital ad spend or…? (at 00:50) 🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05) 🏪 Is e-commerce getting old? Or just the online-only variety? (at 04:11) 📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57) 🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18) Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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142
🤖 Content Creation—The Good, The Bad & The Generative AI
Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🕵️♂️ "The Night Agent" is on the prowl (at 01:32) 🧟♂️ Rick W. revisits "The Walking Dead" (at 02:10) 👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33) 🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39) 🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23) ⚠️ The controversy about copyright and Generative AI training sets (at 12:25) 🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28) 👨🏽💻 … But what about the impact on creative jobs? (at 18:56) 🦿 …But should we regulate or give Generative AI more running room? (at 20:06) 🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12) Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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141
🤵🏼♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More
⁉️ It's time for a quick round of Loaded Questions featuring questions about Snapchat's new AR initiative for Men's Wearhouse, consumer confusion over phrases like "Powered by AI" and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🥽 Forget cosplay lenses: Snapchat AR is going retail—just in time for prom season (at 00:39) 💸 A $700 million settlement rocks the media world (at 02:40) 🤖 WTF does "powered by AI" mean? Confused consumers want to know (at 04:32) 🪄 Canva's alternative word for "AI" that's pure–we'll, you'll just have to hear for yourself (at 05:45) Approx. 6 minutes, 44 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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140
😎 Pepsi's New Logo, Cottonelle Gets Ripples, NASA's Top Sci-Fi Flicks, Bud's Backlash & More
Pepsi rolls out its first new logo in 14 years. Cottonelle Ultra Clean toilet paper gets up close and personal with 'Tales From…Down There.' NASA names the best—and worst—sci-fi movies of all time. Why Bud Light's missteps may have caused March-through-May Madness, plus a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🌏 Where in the world wasn't Rick Wootten? (at 01:02) 🧟♂️ Finally catching "The Last of Us" (at 03:07) 🏆 Did 2023's Best Picture really deserve winning Everything, Everywhere? (at 06:04) 👽 Surprises in NASA's Best & Worst Sci-Fi movies of all time (at 08:08) 🥤 Pepsi's new logo: Choice of a new generation? Same-old, same-old? Or both? (at 11:57) 🧨 Why Bud Light's March-to-May Madness went so wrong (at 15:04) 💩 Cottonelle Ultra Clean's "Tales From…Down There" gets the gunk out (at 18:11) Approx. 20 minutes, 47 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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139
🎥 Most Anticipated Movies of 2023 (Concl): Trouble in the MCU, Resurgent Horror Movies & More
🎞️ In the conclusion of our Most Anticipated Movies of 2023, the Ricks talk trouble in the MCU, resurging horror movies, and a surprise addition to our annual list. From March 11. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🔬 Bill Murray meets Kang the Conqueror (at 00:39) 🦠 Is the MCU's immunity to industry ills wearing off? (at 02:10) 🪬 Oh, the horror of "The Exorcist," "Saw X" & Beyond (at 03:00) 👻 "Oppenheimer" & "Spider-verse" get "Ghosted" (at 03:30) 🔪 Rick W. finally gets his "Knives Out"(at 05:28) 🐢 Time for "Bat Mandalorian" or a Ninja Turtles revival? (at 06:27) 🦁 Aaron Taylor-Johnson hunts for a new role (at 07:08) 😵💫 Who's taking a spin in "Wheel of Fortune," er, "Dial of Destiny"? (at 08:35) Approx. 9 minutes, 41 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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138
🎬 Most Anticipated Movies of 2023 (Pt 2): Across the Sequel-verse
Is it John Wick or Mr. Jones? In part two of their 2023 Most Anticipated Movies episode, the Ricks talk some of the biggest franchises to get their attention this year—and it's not always the ones they expected. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🐽 Rick W.'s Most Anticipated list includes a sequel with a Spider-Pig (at 0:39) 💥 Rick M's sequel list is ready for a box office "Reckoning" (at 02:30) ✊🏻 Revisiting Henry Cavill's arm-cocking and continuity issues (at 03:08) 🫣 Rick W. has to decide between two favorite action heroes (at 04:24) 😎 Does the "John Wick" franchise take place in the Matrix? Discuss (at 6:05) 🚀 Why "Dial of Destiny" and "Dune 2" didn't make either Rick's Top 3 list (at 08:00) 🌩️ Shazz-itshow ahead? What's the deal with Captain Marvel(s)? (at 08:44) Approx. 9 minutes, 46 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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ABOUT THIS SHOW
Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler alert’s the same: This isn’t your grandfather’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.
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Rick & Rick Rule the World: Marketing
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