Rooted & Relentless

Scaling your business shouldn’t cost you your sanity but for a lot of women, it does. In this episode of Rooted & Relentless, Steph sits down with systems strategist and business coach Katelyn Hamilton to unpack the truth behind “scaling” and why so many entrepreneurs are burning out chasing it. Here’s the reality: more clients, more offers, more revenue… isn’t scaling. It’s just more. This conversation breaks down what sustainable growth actually looks like, how to build systems that give you your time back, and why your capacity—not your ambition—is the real constraint in your business. If you’ve ever felt exhausted, resentful, or like your business is running you instead of the other way around, this is a cannot miss episode because we'll reframe the way you think and leave you with actionable takeaways to know better then do better.If you enjoyed this conversation, why step here. Continue the ConversationTake Katelyn's Leadership Assessement: https://katelynhamilton.myflodesk.com/leadership-self-assessment✨ Join the waitlist for The Rooted Reset so you can plan ahead like a Leader:https://www.stephrubio.com/reverse-engineering-vip-day 💌 Join Steph’s email list (aka the good stuff):https://stephrubio.myflodesk.com/letsconnect Key TakeawaysScaling ≠ adding more. It’s increasing efficiency and capacity without increasing effort.Burnout isn’t just being tired—it’s losing interest, energy, and clarity.Systems and automations are not “nice to have”—they’re how you buy back your time.Sustainable growth means your business supports your life—not competes with it.Capacity isn’t fixed—it’s hidden in inefficiencies.Pausing to evaluate your business is not failure—it’s leadership. Memorable Moments & Soundbites“You don’t scale by adding more—you scale by doing what you already do better.” “Burnout is when you wake up and think… what am I even doing this for anymore?” “You can’t scale adding more manual work to your plate.” “Sometimes the most strategic thing you can do is pause.” “Your business should support your life—not the other way around.” “Capacity isn’t gone—it’s hidden in inefficiency.”

In this episode, Steph pulls back the curtain on the most overlooked growth strategy in your business: you.If this episode hit, here’s where to go next:✉️ Get on Steph’s email list because it's the real real about life & business in a way that you can actually absorb & implement like all the time:https://stephrubio.myflodesk.com/letsconnectThe place to start is getting crazy clear on what you actually want (and why it feels terrifying):https://www.stephrubio.com/your-terrifying-visionAfter powerful conversations at Power Table Live, one truth kept surfacing—most women are building businesses that rely on them… while completely neglecting themselves. Steph breaks down what it actually looks like to treat yourself as a stakeholder in your business, why “self-care” isn’t fluffy—it’s foundational—and how prioritizing yourself directly impacts your revenue, relationships, and long-term sustainability.This is the episode that will challenge how you think about productivity, success, and what it really means to build a business that lasts.Key TakeawaysWhy your reputation = your revenue (and how your experience shapes both)The concept of stakeholder experience—and why you belong in that categoryHow neglecting yourself quietly sabotages your business growthWhy 30 minutes a day can radically change your life (and business)The real reason you struggle to prioritize yourself (hint: it’s not time)How to communicate your needs without guilt—and actually stick to themWhy boundaries aren’t selfish—they’re protectiveMemorable Moments “Your reputation is your revenue.”“If you can’t sustain, the business can’t sustain.”“I give my kids what they need 23 and a half hours a day. The other 30 minutes? That’s mine.”“Boundaries aren’t the point. They protect what you value.”“You’re not lacking time—you’re lacking permission.”

Collaborations aren’t just a “cute visibility play”—they’re one of the most powerful ways to accelerate trust, authority, and revenue in your business.In this episode, Steph pulls back the curtain on what actually makes collaborations work—and why most people are leaving massive opportunities on the table.We’re talking about:Why borrowed trust is more valuable than new eyeballsHow collaborations shorten your sales cycle (yes, really)The systems that make you easy to work with (and rebooked)And the secret sauce that turns a one-time collab into referrals, intros, and bigger roomsBecause getting invited into the room is one thing…But what people say after you leave? That’s the game changer.Continue the ConversationIf this episode hit—don’t just nod your head. Let's do something with it.💥 Audit your collaboration workflow or build one that actually converts:👉 https://www.stephrubio.com/small-business-consulting🧠 Want more strategic thinking like this in your inbox (without the fluff)?👉 https://stephrubio.myflodesk.com/letsconnectKey TakeawaysCollaborations = credibility exchanges, not just visibilityBorrowed trust gives you instant authority by proximityWarm leads from collaborations convert faster than cold audiencesBeing “easy to collaborate with” is a system, not a personality traitReliability gets you invited back—but intentional EXTRA makes you unforgettableMemorable Moments (Soundbites)“Collaborations aren’t just about visibility—they’re about borrowed trust.”“When someone collaborates with you, you’re being introduced, not discovered.”“Being easy to collaborate with isn’t a personality trait. It’s a process.”“Reliability gets you invited back… but it doesn’t make you unforgettable.”“It’s not about getting in the room. It’s about what people say after you leave it.”

In this episode of Rooted & Relentless, we’re pulling back the curtain on one of the most underleveraged growth strategies in business: how you treat the people who have already paid you.Because your clients should be your best marketers, easiest sales, strongest social proof and most reliable revenue stream. Instead, most business owners are stuck chasing new leads while ignoring the goldmine sitting right in front of them.We’re talking about how to:Turn client experience into a referral engineRe-engage past clients (aka the easiest money you’ll ever make)Create “extra” moments that make you unforgettableBuild a business where your reputation walks into rooms before you doIf you’re tired of spinning your wheels with marketing, this episode will change how you think about growth—completely.And if you want the original episode introducing this entire concept, you can listen in here:On Apple: https://podcasts.apple.com/us/podcast/22-introducing-stakeholder-experience-your-client-experience/id1821487374?i=1000745924692On Spotify: https://open.spotify.com/episode/5Udhvkv2383IHqPlaVCe5j?si=yqw97TgqQPOXQraB9YhBfQKey TakeawaysClient retention is 5–25% more cost-effective than acquisitionReferrals are free, high-converting marketingYour current clients are your most powerful social proofPast clients are one of the most overlooked revenue opportunities“Delivering what you sold” is the baseline—not the differentiatorMemorable Moments (Soundbites)“Delighting the hell out of your clients makes your marketing easier—and cheaper.”“Your clients should be saying your name in rooms you’re not even in.”“Delivering what you sold is the bare minimum.”“Your reputation is your revenue.”“You have a pool of people who already trust you… just sitting there.”“People that are remembered get referred.”Strategic Links & Next StepsIf this episode lit a fire under you, here’s where to go next:✨ Decision Intensive (BEST FIT for this episode)If you’re sitting on too many ideas and not enough clarity, this is your move.→ https://www.stephrubio.com/small-business-consulting✨ Your Terrifying Vision (Lead Magnet)Get clear on what you actually want to build—and stop playing small.→ https://www.stephrubio.com/your-terrifying-vision✨ Join My Email List (Steph’s Shenanigans + The COO Edit)For strategic thinking + unfiltered insights twice a month.→ https://stephrubio.myflodesk.com/letsconnect

If part one cracked open the identity shift from “I'm just a VA” to CEO, this episode is about what it actually takes to build a business that doesn’t depend on you doing everything.Because the truth is, you don’t scale by working more. You scale by working differently, more efficiently.In part two, Fran Moore and I break down what it really looks like to grow from VA to agency owner without becoming the bottleneck in your own business. We’re talking niching (ew, yeah, I know), systems, delegation, and the hard (but necessary) shift out of “everything queen” energy into something that’s actually sustainable.If you’ve been feeling stretched, stuck, or like your business can’t grow without you… this is the episode you’ve been waiting for.What You’ll Walk Away WithWhy being an “everything queen” is blocking your ability to scaleHow to choose a niche that actually supports growth (not just trends)What makes a business repeatable—and why that’s the key to scalingHow to delegate without overcomplicating itThe difference between growing a business and scaling oneWhat it really takes to build an agency that doesn’t rely on youMemorable Moments & Soundbites“If it’s not repeatable, it’s not scalable.”“You can’t be an everything queen and build an agency.”“Delegation is a skill—you just have to practice it.”“Nobody dies. Everyone is fine.”“Your business does not have to be your hobby.Missed Part 1? Start ThereApple:Spotify:Ready to Build This for Real?If you’re sitting there thinking, “okay… but how do I actually do this?”—this is exactly the work we do inside my Mastermind so join us & let's do this shall we?https://www.stephrubio.com/themastermindStay in My WorldTwice a month, I send out what I’m loving, learning, and what’s actually working behind the scenes in business:👉 https://stephrubio.myflodesk.com/letsconnectConnect with FranInstagram: https://www.instagram.com/fransmoorePodcast: Franly AdviceLoved This Episode?Hit that SSR:Subscribe. Share. Review.And if you know someone stuck in “everything queen” mode… send this their way.

In part one of this conversation, I’m joined by Fran Moore, who went from booking 7 clients in 2 months to scaling a $50K/month agency —and we’re breaking down the identity shift that has to happen before any of that growth is even possible.We’re talking about what it actually means to step into a CEO role, why delegation feels so hard (even when you know you need it), and the leadership standard most people are getting completely wrong.This episode isn’t just about VAs, it's about identity. Because the biggest bottleneck in your business isn’t your systems, your offers, or your clients—it’s the version of you that still thinks your value is tied to doing the work.And until that shifts:You’ll struggle to delegateYou’ll stay stuck in executionYou’ll cap your own growthPart one is about breaking that pattern. Part two? That’s where we build. And it's dropping tomorrow.What You’ll Walk Away WithWhy “I just…” language is quietly limiting your growthThe real difference between a doer and a CEOHow to start letting go of how without losing controlWhat it actually means to lead a team (hint: take the fall, pass the praise)Why your ego might be the thing keeping you stuck in executionThe mindset shift required before you ever scale into an agencyMemorable Moments & Soundbites“You take the brunt and you pass the praise—that’s leadership.”“At some point, it becomes none of your business how it’s getting done.”“I just… statements will ruin you.”“You don’t get to be the CEO and the doer forever.” (paraphrased from discussion)“You put the right butts in seats—that’s the win.”Ready for your Next Level?If this episode hit a nerve—in the best way—it might be time to stop figuring this out on your own. Because that's costing you time, energy, and money, three things I bet you'd love more of.Inside The Mastermind, we go beyond mindset and into real strategy:Leadership developmentScalable systemsDecision-making at a CEO levelBuilding a business that doesn’t depend on you doing everything👉 Apply here:https://www.stephrubio.com/themastermindStay ConnectedGet on the email list for behind-the-scenes strategy, honest insights, and the occasional chaos:👉 https://stephrubio.myflodesk.com/letsconnectConnect with our girl FranInstagram: https://www.instagram.com/fransmoorePodcast: Friendly AdviceLoved This Episode?Hit that SSR:Subscribe. Share. Review.And if this made you rethink how you show up in your business—send it to someone who needs to hear it too.

If your clients are taking forever to book or disappearing mid-process or maybe you're wondering why they aren’t referring you, the good news is, it’s not random. In this episode, I’m joined by Erin Wiley, a client experience strategist, and creator of the DREAMY Client Experience Framework. We break down where trust is actually being lost in your process—from inquiry to onboarding—and how small fixes can make your business easier to run and more profitable.We’re talking:Where trust is lost (before you even start working together)Why speed matters more than you thinkHow friction is quietly killing your conversionsThe systems that save time and increase revenueKey TakeawaysWhy great deliverables does not equal great client experienceThe silent way you’re losing trust (and referrals)How slow response times are costing you ready-to-pay clientsThe exact moments where friction kills conversionsWhy your onboarding process is either building trust or breaking itHow automation can save hours without sounding roboticThe underrated strategy that increases client lifetime value exponentiallyMemorable Moments & Soundbites“If it sucks working with you, they’re not going to refer you, even if your deliverables are great.”“When someone is ready to buy, they’re ready yesterday. If you’re slow, you’re losing them.”“Your systems should support the experience, not replace it.”“Silence creates stories. And those stories are rarely in your favor.”“You don’t need more leads, you need a better experience for the ones you already have.”Who This Episode Is ForService providers who feel overworked and under-referredCreatives with inconsistent client pipelinesEntrepreneurs ready to scale without burning outAnyone tired of doing everything manuallyConnect with Erin WileyInstagram & Threads: https://www.instagram.com/wileystrategicsolutionsWebsite (coming soon): https://www.wileystrategicsolutions.comKeep the Momentum GoingIf this episode hit a nerve (in the best way), here’s where to go next:Join my email list for strategic insights + unfiltered thoughts:https://stephrubio.myflodesk.com/letsconnectClarify your next move with my Decision Intensive:https://www.stephrubio.com/small-business-consultingGet eerily honest about where you want to go by defining Your Terrifying Vision:https://www.stephrubio.com/your-terrifying-vision

In part two of this deep dive, we’re getting real about what it actually looks like to give yourself a damn good experience inside your business—not just for your sanity, but for your sustainability, growth, and leadership.This episode covers:How your support system might be quietly sabotaging your growthWhy protecting your energy is directly tied to your revenueThe difference between being busy and being a self-led CEOHow to stop abandoning yourself while building a business you lovePractical ways to systematize your capacity, energy, and decision-makingBecause the truth is, you cannot build a sustainable business while draining the person responsible for carrying it.Memorable Moments“You cannot build a sustainable business while constantly draining the very person responsible for carrying it.”“Avoiding a decision is not making a decision. That’s not leadership.”“Protect your energy like it impacts your revenue—because it does.”“No one should hold the responsibility for your happiness more heavily than you.”“I’m not living to live—I’m living to sell at that point. And that’s not the goal.”“Set the stretch goal to care about yourself.”“Your business is not separate from you—it’s an extension of you.”Catch up on part 1 --On Apple: https://podcasts.apple.com/us/podcast/34-the-missing-stakeholder-in-your-business-strategy/id1821487374?i=1000755989653On Spotify: https://open.spotify.com/episode/7znW6n0CdracR2Z3p54Fm4?si=eOnr1EexQNKpOyST_wo1JAContinue the Conversation✨ Clarify your vision before you try to scale it:https://www.stephrubio.com/your-terrifying-vision✨ Ready for deeper support in your leadership & business strategy?https://www.stephrubio.com/themastermind✨ Get Steph’s Shenanigans + The COO Edit (aka the emails you actually read):https://stephrubio.myflodesk.com/letsconnect

In this episode of Rooted & Relentless, Steph wraps her stakeholder experience series by digging into the most overlooked experience in business: your own. Because you can have the best strategy in the world, but if you’re burned out, over capacity, second-guessing every move, and chasing shiny objects, that strategy is going nowhere.This episode is a sharp, honest conversation about self-leadership for entrepreneurs, what it actually looks like in real life, and why it’s a non-negotiable part of sustainable business growth. Steph breaks down how to define your real capacity, make cleaner decisions, protect your energy, build better rhythms, communicate your needs, and stop building your business around a life you don’t actually live.If you’ve been craving more clarity, better boundaries, and a business that supports your life instead of swallowing it whole, this one is for you.In this episode, Steph covers:Why your business is an extension of youHow burnout affects leadership, consistency, and reputationWhat self-leadership actually looks like as a founderWhy defining your real capacity changes everythingHow boundaries protect your values and reduce resentmentWhy indecision is expensive in businessHow to build decision hygiene and cleaner CEO rhythmsThe role your support system plays in your business growthWhy “me time” is not fluff, it’s part of the strategyHow to create a sustainable business around your real lifeMemorable moments“Your reputation is your revenue.”“Your business is not separate from you, it’s actually an extension of you.”“You don’t just run your business, you model it.”“Indecision is expensive.”“Structure creates freedom, not the other way around.”“You don’t outgrow your business. You grow into it.”Catch up on the Series:START HERE - Introducing Stakeholder ExperienceOn Apple: https://podcasts.apple.com/us/podcast/19-introducing-stakeholder-experience-making-your-reputation/id1821487374?i=1000744890010On Spotify: https://open.spotify.com/episode/2D4ttT7uIJ1OjK01Tsbp4W?si=zm1n6RNwSy-RL247WkNsPwContinue the conversationGet clear on the life and business you actually want with Your Terrifying Vision:https://www.stephrubio.com/your-terrifying-visionWant support building better decisions, stronger rhythms, and a more sustainable business? Check out The Mastermind:https://www.stephrubio.com/themastermindJoin Steph’s email list for strategic insights and a little chaos in the best way:https://stephrubio.myflodesk.com/letsconnect

Everyone wants a “sustainable business.” But sustainability doesn’t come from hustling harder for new clients — it comes from taking better care of the people already inside your business.In this episode of Rooted & Relentless, Steph continues her Stakeholder Experience series and tackles one of the most overlooked stakeholder groups: your team.Whether you have employees, contractors, or a single VA supporting you, they are not just vendors — they are stakeholders in your reputation and growth.Steph breaks down why caring for your team isn’t just the right thing to do — it’s a smart business strategy that saves money, builds referrals, and increases the quality of work happening inside your business. If you want your reputation to sell for you instead of constantly chasing new clients, add this episode is your playbook.Key TakeawaysYour reputation is your revenue. Everyone connected to your business carries your reputation — including your team.Contractors are still teammates. A CPA, VA, OBM, designer, or social media manager all have a stake in your business success.Retention saves serious money. Replacing team members costs time, energy, and lost institutional knowledge.Great leadership increases ROI. People who feel valued produce better work.Communication is the foundation of team culture. Direct, respectful feedback prevents bigger problems later.Little extras build loyalty. Celebrating milestones, offering growth opportunities, or sharing profit creates long-term advocates.If someone outgrows you, celebrate it. Ending relationships with integrity keeps your reputation strong.Memorable Moments & Soundbites“In business, your reputation is your revenue.”“Your teammates carry your name into rooms you’re not even in.”“Candor is kindness.”“If people feel valued, they’ll give you their best work.”“If they outgrow you, be happy for them.”“Your relationships become your growth engine and your reputation becomes your marketing.”Action Steps from This EpisodeIf you want to improve the experience your team has inside your business:Communicate directly and clearly.Don’t avoid uncomfortable feedback.Value their expertise.Your way isn’t the only way.Show appreciation regularly.A simple thank-you goes a long way.Remember they’re human.Mistakes and life happen.Refer them to opportunities.Support their growth the way they support your business.Add a little “extra.”Celebrate milestones, give bonuses, or offer education opportunities.Continue the ConversationHit Steph with a voice-note on IG: https://www.instagram.com/virtually_stephrubio🧠 Want high-level strategy and leadership conversations? Join The Mastermind: https://www.stephrubio.com/themastermind📬 Join Steph’s email list for leadership-level strategy and real-life shenanigans packed with "aha's" and action: https://stephrubio.myflodesk.com/letsconnect

This episode is both a reset and a return. Steph is bringing the Stakeholder Experience series back after an unexpected pause following the sudden loss of her father. In this conversation, she revisits the core idea behind the framework and why it fundamentally changes how entrepreneurs should think about reputation, relationships, and sustainable growth.Instead of focusing only on marketing or client experience, Steph introduces a broader lens: every person who interacts with your business is a stakeholder—and their experience shapes your reputation. And in business, your reputation is your revenue.Steph also shares a candid reflection on grief, leadership, and what it actually looks like to care for yourself while running a business and serving others. Sometimes the most powerful example of stakeholder care is how you show up for the stakeholder that gets ignored the most: you.In This EpisodeWhat Stakeholder Experience really means and why it’s bigger than client experienceThe five stakeholder groups that shape your business reputationWhy “your reputation is your revenue” isn’t just a cute phrase—it’s a business realityHow every interaction with your brand either strengthens or weakens your ecosystemNavigating business leadership during personal lossThe role of self-leadership and personal care in sustaining a business long termWhat to expect from the rest of the Stakeholder Experience seriesMemorable Moments:“Your reputation is your revenue.”“Every person who has a stake in your business defines your reputation.”“We either care for our stakeholders intentionally… or we neglect them. Both approaches have consequences.”“You are the ripple effect for everything around you.”“Knowing someone won’t live forever and experiencing their absence are two very different things.”Need to catch every episode in the series? Start with the introduction:On Apple: https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374?i=1000744890010On Spotify: https://open.spotify.com/episode/2D4ttT7uIJ1OjK01Tsbp4W?si=8520dbe2ca23469dOn YouTube: https://youtu.be/H3CBt1JjikgWant more from Steph?Join the Rooted & Relentless Mastermind if you're also on a relentless journey of living a real life while also scaling and sustaining a business. We have strategies for both: https://www.stephrubio.com/themastermindGet strategies, tips & trips on leading your business straight to your inbox every few weeks: https://stephrubio.myflodesk.com/letsconnectAnd subscribe to this podcast, duh! We try to keep it straight masterclass style around here so you'll leave with actionable ways to improve OR at least some belly laughs, but the goal is both.

This one’s for the event hosts (yes, your ears are probably burning 🔥). In Part 3, Taylor and I break down what it actually takes to deliver a stellar stakeholder experience—not just for attendees, but for speakers, sponsors, vendors, volunteers… everyone who has a stake in the success of your event.We talk communication, long-term planning, project management, boundaries + deadlines, and what to do when something inevitably goes sideways.Key takeawaysCommunication is queen. Anticipate what people will ask/need and answer it before they have to chase you.Stakeholder experience isn’t just attendees. Speakers, sponsors, vendors, volunteers all need clear expectations + direction.Clarity kills chaos. Agenda, logistics, dress code, where to go, what to bring, what happens next—spell it out.Add “a little extra.” Simple touches (hotel recs, food spots, post-event follow-up tips) make you memorable and referable.An event is a project. Treat it like one. If it has more than 10 steps, it needs a project plan (and this has… a lot more than 10).When you mess up: own it + solution it. Acknowledge it, communicate clearly, explain what happened (when helpful), and make it right.Use the 5x5 rule. If it won’t matter in 5 years, don’t spend more than 5 minutes spiraling—just handle it with care.LISTEN IN ORDER:Part 4 NEXT on The Power Table Podcast: Protect Your Safety & Sanity at Events🔗 On Apple: ⁠⁠https://podcasts.apple.com/us/podcast/the-power-table-with-taylor-smith/id1775769731⁠⁠🔗 On Spotify: ⁠⁠https://open.spotify.com/show/4q9nlArV18b80rwqtIV2ik?si=6ca4396028474f22⁠⁠MORE:Join the Rooted & Relentless Mastermind: https://www.stephrubio.com/themastermindGet in THE room to be in: Power Table LIVE ! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://20132019--thepowertable.thrivecart.com/the-power-table-live/Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/virtually_stephrubio/⁠⁠⁠TAYLOR:Instagram: https://www.instagram.com/taylorsmithonline/Website: https://www.taylorsmithonline.com/

In Part 1 of this 4-part series with Taylor Smith, we break down how to evaluate events before you buy the ticket so you’re not leaving your family, spending real money, and walking back to your hotel room wondering what just happened.This episode lays the foundation for everything that follows.Key takeawaysIf the math doesn’t math, pay attention. Big attendance promises with chaotic marketing and short runway are a red flag.Clarity isn’t a transformation. If the event promise is a pile of buzzwords, you’re allowed to be skeptical.You should know who the room is for. If the host can’t clearly answer “who is this event for?”… that’s your answer.Social proof matters (even for first-time hosts). Green flag: smaller in-person iterations before going “big conference.”Set your goal before you go. Education? Connections? Exposure? Your goal determines what “worth it” looks like.Sometimes the smartest move is not attending. FOMO and “mutual support” aren’t business strategies.Aspirational vs operational events: Look at content + structure (workshops, networking, hot seats) and even how VIP is built.LISTEN IN ORDER:Part 2 NEXT on the Power Table Podcast: How to Be a Standout Attendee & Actually Realize A ROI🔗 On Apple: ⁠⁠https://podcasts.apple.com/us/podcast/the-power-table-with-taylor-smith/id1775769731⁠⁠🔗 On Spotify: ⁠⁠https://open.spotify.com/show/4q9nlArV18b80rwqtIV2ik?si=6ca4396028474f22⁠⁠MORE:Join the Rooted & Relentless Mastermind: https://www.stephrubio.com/themastermindBook your 1:1 Decision Intensive: https://www.stephrubio.com/small-business-consultingGet in THE room to be in, Power Table LIVE, April 22-23, 2026 in Destin, Florida: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://20132019--thepowertable.thrivecart.com/the-power-table-live/Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/virtually_stephrubio/⁠⁠⁠TAYLOR:Instagram: https://www.instagram.com/taylorsmithonline/Website: https://www.taylorsmithonline.com/

Episode SummaryIn this Clarity Coven feature, Steph sits down with Alisha Bean, a long-time client turned mastermind member, to talk about what actually breaks when a business grows—and why most founders don’t realize the real problem until they’re already overwhelmed.This conversation digs into the moment where things are technically “working,” but everything feels harder: communication is messy, systems are duct-taped together, the founder is back in the weeds, and the business starts pulling more instead of giving freedom. Steph and Alisha unpack the difference between growth and scaling, the danger of 20-step workflows that require constant founder approval, and why hiring support doesn’t magically remove responsibility—it changes how leadership shows up.In This Episode, We CoverWhat “leaks” look like in a growing business—and why patching them stops workingThe most common presenting problems (communication + systems) vs. the real root causesWhy your 20-step process is quietly sabotaging your ability to scaleThe difference between growth (more volume) and scaling (more efficiency + stability)How to delegate without losing awareness—and why that’s the actual CEO moveWhy hiring an executor isn’t “magic” (and what to expect when you do)The identity shift Alisha experienced going from “the shoes are too big” to fully owning her expertiseAlisha’s best advice for service providers building in a noisy, comparison-heavy online spaceKey Takeaways1) “It’s working” isn’t the same as “it’s built to scale.”Most businesses do work… until they don’t. If your systems were set up for one level of volume, they’ll start breaking when you grow. That’s not a personal failure—it’s a systems mismatch.2) Duct tape is not a long-term strategy.When your backend is 15 tools “kind of” talking to each other, leaks are inevitable: missed handoffs, duplicated work, rising software costs, and team confusion.3) Simplifying is scaling.If a process takes 20 steps and 10 approvals from you, you don’t have a workflow—you have a founder chokehold. Cutting it down (and pre-approving decisions) is how you stop being the bottleneck.4) Delegation doesn’t mean “checking out.”Stepping out of execution doesn’t mean you stop knowing what’s happening. You keep awareness, build trust, and create clear lanes so your team can move without you micromanaging.5) Confidence changes your marketing.Alisha shares how proving the concept (to herself and the right clients) changed how she showed up—no more “hoping” people believe in her… just telling the truth about what she’s already doing.Connect with AlishaInstagram: https://www.instagram.com/alisha.bean.obm/Keep up with Steph:Pop into my DM's on IG and tell me what you're up to: https://www.instagram.com/virtually_stephrubioJoin the Mastermind and grow with us: https://www.stephrubio.com/themastermind

In this Clarity Coven feature, Steph sits down with Alissa Mills, aka The Luxe Momager—an Online Business Manager who left a demanding corporate role after a life threatening wake-up call and rebuilt her life and career around what actually matters.This conversation is about far more than operations and management. It’s about choice, sustainability, leadership, and the luxury of designing a business that supports your life, not the other way around.Alissa shares her journey into entrepreneurship, the realities behind “effortless” online success, and why care, presence, and authenticity are the foundation of any business that’s meant to last.In this episode, we cover:The pivotal moment that pushed Alissa out of corporate and into entrepreneurshipWhy social media makes business look easier (and faster) than it actually isThe misconception that CEOs need to do everything themselvesChoosing your “hard” instead of defaulting to burnoutDelegation as a leadership skill—not a weaknessLetting go of perfection and building a brand rooted in care and humanityWhy authenticity beats polish every single timeRedefining luxury as choice, not aestheticsA moment that hits hard:Alissa opens up about realizing her business isn’t just about skills or services—it’s about making sure no one feels alone while building something meaningful. That clarity reshaped not only her brand, but how she shows up as a leader, a mom, and a human.If you’re building a service-based business, wrestling with imposter syndrome, or feeling the pressure to have it all figured out already—this episode is a deep exhale and a reality check in the best way.Follow along with Alissa on Instagram: https://www.instagram.com/theluxemomager/Keep up with Steph's Shenanigans and keep your business game sharper than an Iron's Chef's favorite know:Tons of free, strategic advice from Steph's over two decades of experience straight to your inbox: https://stephrubio.myflodesk.com/letsconnectAnd please, make yourself comfortable in my IG DM's. I love a good voice note ➡️ https://www.instagram.com/virtually_stephrubio

In this episode of Rooted & Relentless, Steph breaks down one of the most overlooked stakeholder groups in business: Your Biz Buddies.These are the people who have never paid you, never hired you, and never collaborated with you—yet still recommend you, refer you, and do not hesitate to associate their reputation with yours.This episode is a quick, grounded reminder that your reputation is doing more selling than your marketing ever will. And mad encouragement to give a little extra love and care to the people who support you even when it's not directly monetary, sending you referrals and opportunities like it's their job.In This Episode, We Cover:What “Biz Buddies” actually are (and why they matter)How referrals from Biz Buddies convert faster than cold leadsWhy trust—not transactions—is the foundation of these relationshipsSimple, human ways to care for Biz Buddies without making it weirdHow reputation quietly becomes your most powerful growth engineKey Takeaways:Biz Buddies lead people to you without being askedTrust is pre-built when someone drops your nameThese relationships save time, energy, and emotional laborYou don’t manufacture them—you earn themHow you move matters more than what you sellNotable Quotes:“Your reputation is your revenue.”“Biz Buddies exist because of how you move, not what you sell.”“You don’t manufacture these relationships—you earn them.”What’s Coming Next:The Stakeholder Experience series continues with:Your Team — contractors, W-2s, and support rolesYourself — because yes, you are a stakeholder tooLoved This Episode?Support ya girl by subscribing, sharing, and leaving a review. That Biz Buddy support, ya feel me?Then, shoot me a message on IG and tell me how I can do the same for you: https://www.instagram.com/virtually_stephrubioOh and..This pod isn't the only place I drop this good good. Get on my email list where I send two emails per month: Steph's Shenanigans all about what I'm loving, loathing, learning, and all the good stuff and The COO Edit where we get strategic and practical about staying one step ahead in your biz. https://stephrubio.myflodesk.com/letsconnect

In this Clarity Coven feature episode, Steph sits down with Jaci Schreckengost—writer, market, speaker, and author of Housewarming Parties—for a conversation that blends messaging strategy, creative identity, and what it actually takes to stop operating from survival mode.This episode is a masterclass in becoming impossible to ignore online—without burning yourself out, reinventing the wheel every week, or sanding down your personality to fit an algorithm.It’s also a powerful behind-the-scenes look at what stakeholder experience looks like in action: spotlighting clients, honoring their growth, and letting their work speak for itself.What You’ll Hear in This EpisodeWhy finding (and refining) your brand voice is less about being “revolutionary” and more about repetition and consistencyThe biggest misconception in content marketing—and why saying the same thing over and over is actually your competitive edgeHow getting to know yourself again is the key to a happier life and more fulfilling businessWhy repurposing isn’t lazy—it’s strategic (and saves your sanity)The difference between creating from fear vs. creating from joyHow clarity in your vision expands your identity—and your capacityWhy letting people dislike you is not a branding problem, it’s a branding strategyWhat happens when you stop building from survival mode and start designing intentionallyMemorable Moments & Mic-Drop Lines“Repetition is how people know you know your stuff.”“You don’t need every post to be revolutionary—consistency builds authority.”“It’s wild to see what’s possible when I’m not terrified.”“You’re not just cutting people out—you're cutting the wrong people out and the right people in.”About JaciJaci Schreckengost is a writer, marketer, and speaker focused on helping brands find (or refine) their voice, effectively tell their stories, and become impossible to ignore online. She is also the author of a her debut poetry collection, Housewarming Parties.Connect with JaciInstagram: @schreckengostcreativeWebsite: jacischreckengost.comBook: Housewarming PartiesSteph’s TakeawayThis conversation is a reminder that clarity creates expansion. When you stop building from fear and start building from intention, your work gets better, your messaging gets clearer, and your business finally feels like it fits.Come grow with Jaci and Steph inside Rooted & Relentless Mastermind: https://www.stephrubio.com/themastermind

In this episode of Rooted & Relentless, Steph continues the Stakeholder Experience Series by breaking down why collaborators and brand partners aren’t just “nice connections” — they’re stakeholders who directly influence your reputation, revenue, and future opportunities.Because collaborations don’t just get you seen. They get you trusted.And when you manage these relationships intentionally, they become a growth engine: warmer leads, shorter sales cycles, referrals, and opportunities flowing to you — without the constant hustle.✨ In this episode, Steph covers:Why collaborators and brand partners matter (and how they either pay you directly or get you paid)The different types of collaborators you should treat as stakeholders:Visibility & content collaborators(podcast guests, IG Lives, newsletter swaps, co-created resources)Events & education partners(workshop hosts, speakers, retreats)Brand & revenue partners(sponsors, affiliates, UGC, software/tool partnerships)Why collaborations create instant trust — and how that accelerates credibility and conversionsThe difference between being discovered vs introduced (and why it changes everything)How collaborators become informal salespeople when you follow throughWhy you don’t need a bad reputation to lose opportunities — you just need an uncertain oneHow collaborators validate your thought leadership publicly and help your positioning land faster🧠 The 5-part framework: How to create a great collaborator experienceDefine the scopeRoles, ownership, timelines, expectations, and boundariesCommunicate everythingSilence breeds uncertainty — and uncertainty erodes trustExecute with boring reliabilityThis is where your reputation is actually builtAdd intentional EXTRAVoice notes, gratitude, sharing impact — without burning outFollow through + future loopClose the loop, share results, and plant seeds for repeat opportunitiesThis episode isn’t about doing more collaborations. It’s about doing fewer, aligned opportunities, better.Because people pay (and refer) the ones they trust to execute, not just teach. And your collaborators are the ones saying your name in rooms you’re not in.🔗 Want to step deeper into my world?Join the Rooted & Relentless Mastermind High-touch group coaching meets mastermind roundtable style for service-based business owners ready to stabilize, scale, and lead with steadiness and discernment:👉 https://www.stephrubio.com/themastermindBook a Decision IntensiveA 90-minute intensive to stop reacting on emotion and start building strategically, by design:👉 https://www.stephrubio.com/small-business-consultingConnect with me on Instagram → @virtually_stephrubio👉 https://www.instagram.com/virtually_stephrubio

Meet Kat Jackson, aka Kopilot Kat—a tech solutions architect and founding member of the Rooted & Relentless Mastermind. Kat brings tailored tech solutions to help service-based business owners stop forcing themselves into tools that were never designed for how they actually work.In This Episode:Kat’s evolution from VA → OBM → Tech Solutions ArchitectWhy most business owners end up with too many systems—and worse experiences for their clients, themselves, and their teamsThe difference between having a CRM and actually managing client relationshipsWhy human-centered systems matter more than trendy toolsWhen spreadsheets stop working—and how to know you’re ready for a CRMKat’s FEWA Framework for choosing the right CRM:FlexibilityExperienceWorkflowsAnalyticsThe real danger of industry-specific tools that box you inWhy analytics matter way earlier than most service providers thinkHow poor systems quietly break your client experience (and your sanity)The mindset shift that unlocked Kat’s clarity, confidence, and momentum inside the mastermindWhy alignment and passion directly affect your marketing and growthAdvice for women building service-based businesses: removing self-imposed limits and letting yourself go full “delulu” (on purpose)Key Takeaways:You are the CRM. The tool just supports how you build relationships.Systems should bend to your business—not the other way around.Custom workflows > one-size-fits-all tech stacks.If you don’t love the work, your audience can feel it.Most limitations aren’t logistical—they’re inherited beliefs you’ve outgrown.Connect with Kat Jackson:Website: https://kopilotkat.com/contact/Instagram: https://www.instagram.com/kopilot.kat/?hl=enYouTube: Tech breakdowns, CRM education, and system deep dives: https://www.youtube.com/channel/UCVy6ctueaIM0gc3LRCV_m7AJoin Steph & Kat:Want the same kind of clarity, confidence, and grounded decision-making you heard in this episode? Join me and Kat inside of the Rooted & Relentless mastermind. Where breakthroughs happen on any given Tuesday: https://www.stephrubio.com/groupcoachingwaitlist

In this episode of Rooted & Relentless, Steph sits down with Rachael Perry, founder of Chateau Marigold and one of the founding members of the Clarity Coven inside the Rooted & Relentless Mastermind.What starts as a conversation about content creation quickly turns into something much deeper: grief as a catalyst, motherhood as a driver, boundaries as a business skill, and why relationships—not hacks—are the real growth strategy.Rachael shares how losing her father sparked her passion for documentation and storytelling, eventually leading her to build a business that helps founders create content that feels good and performs—while saving clients an average of 60 hours a month. (Yes, sixty. Go ahead and mentally spend that time however you want. Reading fantasy novels is encouraged.)Together, Steph and Rachael unpack:Why most people struggle with content (and it’s not because they’re “bad at it”)The mindset shift that instantly quiets comparison and imposter syndromeWhy connection > conversion in today’s marketing landscapeHow interest-based media is changing the way we build audiencesWhat it actually looks like to edit your business when growth starts to feel heavyThe rarely-talked-about loneliness of entrepreneurship—and why safe rooms matterHow Rachel made hard decisions, cut misaligned clients, and landed more aligned onesWhy relationships will take your business farther than any funnel, giveaway, or gimmickConnect with RachaelFollow Rachael and keep up with her brilliance on Instagram👉 @chateaumarigoldHang with StephWant the same kind of clarity, confidence, and grounded decision-making you heard in this episode? Join me and Rachael inside of the Rooted & Relentless mastermind. Where breakthroughs happen on any given Tuesday: https://www.stephrubio.com/groupcoachingwaitlistGet the deets straight to your inbox for what Steph's currently loving, learning, loathing along with a COO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnectYour support helps this community grow—and keeps these conversations happening.

In this episode of Rooted & Relentless, Steph kicks off the Stakeholder Experience Series by breaking down why your clients are more than just the people currently paying you and why past clients and even your clients’ clients are part of your business ecosystem too.This conversation reframes client experience as a leadership responsibility, not a customer service task.Because when you truly lead your client relationships, the ripple effect shows up everywhere: retention, referrals, reputation, revenue — and the kind of impact your business has beyond you.In this episode, Steph covers:Why client experience is a strategic ripple effect, not a “nice to have”How dazzling your clients fuels retention, referrals, and easier marketingThe real difference between managing clients and leading the relationshipFour practical ways to elevate your client experience without overgiving:Clear communication & expectation settingProactive leadership (anticipating needs, not waiting for direction)Being EXTRA on purpose (without burning out)Evolving alongside your clients as they growWhy silence creates stories — and how unspoken expectations quietly erode trustHow to normalize feedback early and often (and turn it into better offers)The overlooked power of re-engaging past clientsWhy your work enables your clients’ impact — and how that responsibility compoundsThis episode is about more than client satisfaction.It’s about building a reputation that carries you into rooms you’re not in.Because when people feel held, guided, and genuinely cared for — they stay, they buy again, and they tell everyone.🔗 Want to step deeper into my world?If this episode had you nodding along, you’ll love these next steps:Join the Rooted & Relentless Mastermind Waitlist. High-touch coaching for service-based business owners ready to stabilize, scale, and lead with clarityhttps://www.stephrubio.com/groupcoachingwaitlistBook a Decision Intensive to Nail Your Client Experience Strategy. A 90-minute intensive to make Client Experience a priority, design your path to doing so, walk away with a clear, actionable plan to make it happenhttps://www.stephrubio.com/small-business-consultingConnect with me on Instagram → @virtually_stephrubio: https://www.instagram.com/virtually_stephrubioCome tell me how you’re being EXTRA for your clients.

In this Clarity Coven feature, Steph sits down with Alissa Bellantoni — The Golden OBM. Alissa is an Online Business Manager, an Online Business Mentor, and the woman business owners call when the backend is on fire and burnout is knocking at the door.Alissa is one of the founding members of the Rooted & Relentless Mastermind, and in this conversation, we dig into what it actually looks like to build a sustainable virtual support business — both as an OBM serving established clients and as a mentor helping women step into the their own virtual support business with confidence.This episode is a candid, practical conversation about operations, hiring, boundaries, authenticity, and avoiding the comparison spiral that derails so many capable entrepreneurs.What We Cover in This EpisodeWhat an Online Business Manager really does (and doesn’t do)The biggest misconception about OBMs and virtual support rolesWhy hiring “one person to do everything” isn't the moveWhy being honest about budget and expectations mattersAlissa’s biggest recent shift: stepping into authentic, unfiltered messagingHow comparison quietly stalls progress in service-based businessesCurating your social media feed to support your growth, not sabotage itKey TakeawaysClarity in hiring starts with clarity in roles. Know what you’re hiring for before you post the job.OBMs are ops specialists, not marketing unicorns. Different roles exist for a reason.Burnout is often a systems problem, not a motivation problem.Authenticity converts better than perfectly polished content.Following competitors too closely fuels self-doubt & setbacks, not confidence.You don’t need to manage everyone — you need the right leadership structure.Connect with AlissaWant backend brilliance and top-tier OBM wisdom? Or thinking of starting your own Virtual Support Business? Instagram: @thegoldenobmNewsletter: https://thegoldenobm.myflodesk.com/newsletterThis episode is part of the Clarity Coven series — spotlighting the founding members of the Rooted & Relentless Mastermind and what stakeholder experience looks like when done right.Want the same kind of clarity, confidence, and grounded decision-making you heard in this episode? Join me and Alissa inside of the Rooted & Relentless mastermind. Where breakthroughs happen on any given Tuesday: https://www.stephrubio.com/groupcoachingwaitlist

In this special Clarity Coven feature episode of Rooted & Relentless, Steph sits down with Kara Williams, founder of Help Me Kara and a founding member of the Rooted & Relentless Mastermind.This conversation is a masterclass in simplification, execution, and impact — especially for business owners who know they have something powerful to teach but feel stuck at the idea stage.Kara shares her journey from years of doing tech behind the scenes to becoming the go-to for helping entrepreneurs launch courses that actually get finished — and talked about — not forgotten.Together, Steph and Kara unpack what really matters when building and marketing digital offers, why perfection is slowing people down, and how clarity is created through action, not overthinking.In this episode, you’ll hear:Why most people overbuild courses — and how that hurts resultsThe real goal of a course (hint: it’s not proving how much you know)How faster transformations lead to stronger referrals and reputationWhy marketing has to start before your offer is live — and continue afterThe biggest misconceptions about tech, production quality, and “doing it right”How iteration beats perfection every timeWhat it looks like to run your business like a business — even with limited hoursWhy data beats disappointment when things don’t land the first timeKara’s best advice for service-based business owners stuck waiting for clarityThis episode is a reminder that:You don’t need more content.You need cleaner execution, clearer transformation, and the courage to move.Because results change lives — and finished work builds reputation.🔗 Connect with KaraIf you’re thinking about launching a course, digital product, or offer — or you’re stuck in tech paralysis — Kara is someone you want in your corner.Instagram: @helpmekara - https://www.instagram.com/helpmekara/LinkedIn: www.linkedin.com/in/kara-williams-04b94ba🔗 Want to go deeper into this work?This Clarity Coven feature is one example of how stakeholder experience comes to life inside the Rooted & Relentless Mastermind.Join the Mastermind WaitlistHigh-touch coaching for service-based business owners ready to stabilize, scale, and lead with clarityhttps://www.stephrubio.com/groupcoachingwaitlistGet the deets straight to your inbox for what Steph's currently loving, learning, loathing along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnectReflection Prompt:Where are you waiting to feel “ready” — when action would give you the clarity you’re looking for?

Catch up on the ENTIRE Stakeholder Experience Series: https://docs.google.com/document/d/1Odsm2fz_vkhGAj9T4uBibozotLpDhpOoFA9rSNrBCjM/edit?usp=sharingWhat if the fastest way to grow your business wasn’t more content, better hooks, or another launch strategy?What if it was your reputation?In this episode of Rooted & Relentless, I’m officially introducing a concept that’s been quietly shaping my work for years—and I’m finally naming it out loud: The Stakeholder Experience.Most conversations in online business stop at client experience. And yes—client experience matters. It’s non-negotiable.But it’s also too narrow.Because in business, your reputation isn’t just carried by your clients. It’s carried by everyone who has a stake in your business—and whether you’re managing that intentionally or not, it’s already working for (or against) you.In this episode, I'm giving you a sneak peek on the concept of Stakeholder Experience, including:Why your reputation is your revenueThe difference between client experience and stakeholder experienceThe four stakeholder groups that quietly shape your growth, referrals, retention, and opportunitiesHow this managing every relationships moves you from hustling for dollars to building a reputation that compoundsThis episode also marks the beginning of the Stakeholder Experience Masterclass Series, where over the next several weeks I’ll break down each stakeholder group—why they matter and how they affect your business.And because I don’t just teach theory—I show receipts—I’m kicking off this series by spotlighting The Clarity Coven, the founding members of the Rooted & Relentless Mastermind.This is stakeholder experience in action.If you’re done chasing visibility and ready to build something that lasts—If you want your name being said in rooms you’re not even in—and said well—If you’re ready to lead your business like the ecosystem it actually is—Welcome to Steph Rubio land. Pull up a seat and stay awhile.And consider joining us in the mastermind where making our experience our growth engine is just another day: https://www.stephrubio.com/groupcoachingwaitlistThis Series Is For You If:You’re a service-based business owner or founderYou care deeply about how you do business—not just how fast you growYou’re tired of chasing attention and ready to build authorityYou believe relationships are strategy (because they are)What’s Coming Next:Each week in this series, we’ll zoom in on one stakeholder group and break down:Why managing this relationship mattersHow it impacts every other part of your businessActions and systems that elevate the experienceGet Steph's Shenanigans straight to your inbox twice a month. Aside from this podcast, it's the most valuable free advice you can get on the internet: https://stephrubio.myflodesk.com/letsconnect

In this episode, Steph delves peels back the curtain on a characteristic many business owners miss, showcasing self-leadership as the foundation it is for lasting business success. She discusses how self-awareness, ownership, alignment, and resilience are crucial for growing a sustainable business. Steph shares personal insights and practical advice on leading yourself before leading others shedding light on the fact that if you run a business, you do lead others, even if it's not an internal team.Follow Steph on IG: https://www.instagram.com/virtually_stephrubioGet the deets straight to your inbox for what Steph's currently loving, learning, loathing along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect

SummarySteph dives into the a fave topic of love & hate as we close another year = goal setting. She shares her journey from goal-hater to goal-setter. She emphasizes the importance of SMART goals and offers practical examples for different business functions. With a mix of humor and insight, Steph encourages listeners to set achievable, relevant, and time-bound goals, while also considering their business rhythms and personal motivations.Book Your Decision Intensive, aka Quarterly Business Review HERE ——→ https://www.stephrubio.com/small-business-consultingLet's hang on IG: https://www.instagram.com/virtually_stephrubioGet the deets straight to your inbox on what I'm currently loving, learning, or loathing, along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnectTakeawaysI used to hate goals, but now I see their power.Reverse engineering helps in setting and achieving goals.SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.Set goals for each business function: marketing, sales, operations.Quarterly goals help in tracking progress and adjusting strategies.Revenue goals should be realistic and based on past performance.Break down annual goals into quarterly targets for better management.Use past data to set achievable sales and marketing goals.Understand your business rhythms to set effective goals.Review and adjust goals quarterly to stay on track.

In this episode, Steph delves into the complexities of hiring offshore support for online businesses. She explores the ethical considerations, potential benefits, and challenges of outsourcing, emphasizing the importance of aligning business practices with personal values and community impact. The big zinger? There is no cut and dry right or wrong answer. This episode explores critical thinking at it's core, truly discovering your values and aligning with those.For me straight up shenanigans from Steph:Follow along on IG: https://www.instagram.com/virtually_stephrubioGet the deets straight to your inbox - what Steph's currently loving, learning, loathing along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnectTakeawaysHiring offshore can be cost-effective but raises ethical questions.Aligning business practices with personal values is crucial.Globalization impacts local and international communities differently.Outsourcing can offer significant scaling potential for businesses.Ethical considerations include fair wages and community support.Steph emphasizes the importance of women's empowerment globally.There's no one-size-fits-all answer to offshore hiring.Understanding cultural differences is key in global business.Steph advocates for supporting local communities through business.The conversation on globalization is nuanced and ongoing.

In this episode, Steph delves into the art of making the sales ask, emphasizing the importance of timing and building rapport, but making it short & sweet - you go for the jugular as soon as they give you the ammunition. She shares personal experiences and insights on how to identify the right moment to pitch, ensuring that the ask is made when there's a clear need. The discussion includes strategies for pre-qualifying leads, asking discovery questions, and overcoming common objections.Follow me on IG: https://www.instagram.com/virtually_stephrubioGet Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnectTakeawaysMake the ask as soon as there's a need.Build rapport before pitching.Pre-qualify leads to ensure readiness.Use discovery questions to uncover needs.Sales is about problem-solution matching.Overcome objections by understanding them.Remove emotion from sales interactions.Content can nurture potential leads.Sales is more than a numbers game.Be convicted in your offering.

In this episode, Steph demystifies common marketing misconceptions, emphasizing the importance of understanding marketing beyond social media. She breaks down the four P's of marketing—Product, Price, Place, and Promotion—and explains how these foundational elements are crucial for getting to the core of how to bring your service to market to ultimately sell it. With all of the online guru's giving you a different framework for the perfect social media post, how to find clients, and everything in between, it's high time you start learning the basics so you can cut through the noise and market like a boss.Keep up with Steph:Follow me on IG: https://www.instagram.com/virtually_stephrubioGet more of Steph's shenanigans & seriously useful tips straight to your inbox: https://stephrubio.myflodesk.com/letsconnect

In this episode of Rooted and Relentless, host Steph Rubio welcomes Taylor Smith of The Power Table to discuss the theme of collaboration over competition. They are both uniquely positioning to discuss this emerging theme because they are "competitors" in the very real sense of the word and Steph has her own mastermind while being a part of Taylor's. They explore the importance of authentic visibility and the power of community in growing a business. Taylor shares insights on membership retention, the significance of mentorship, and how to navigate competition with grace and integrity, leveraging it as a tool for growth, not the woman pitted against woman we were all taught. The conversation highlights the value of collaboration, the role of mentors, and the impact of community-driven growth.Join us at The Power Table LIVE Personal Branding & Marketing Conference for Female Founders April 22–23, 2026 Destin, Florida 2 days to learn the strategies, land the collaborations, and build the personal brand that gets you seen and paid!https://stan.store/affiliates/8032e3fc-7522-4607-8e6a-0c063451411fConnect with Taylor online:https://www.linkedin.com/in/taylorsmithonline/ https://www.instagram.com/taylorsmithonline/ https://www.taylorsmithonline.com/Hang with Steph:Follow me on IG: https://www.instagram.com/virtually_stephrubioGet Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect

In this episode of 'Rooted and Relentless,' Steph digs under the hood a bit to discuss how clarity and qualifying clients in your business are crucial to success (and your sanity). She shares personal experiences and insights on how to identify and attract the right clients who are committed to taking action and achieving success. Steph emphasizes the need for clear messaging, appropriate pricing, and understanding client readiness to ensure a fruitful client relationships. The big takeaway? We're not cutting people out when we get specific, we're cutting people in.Keep up with Steph's Shenanigans on IG: https://www.instagram.com/virtually_stephrubioGet Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnectTakeawaysQualifying clients is crucial for successful client relationships.Clear messaging helps attract the right clients.Pricing should reflect the value and transformation offered.Client readiness is key to achieving desired outcomes.Understanding client needs leads to better service.Aligned clients lead to social proof and business success.

In this episode of 'Rooted and Relentless,' Steph Rubio demonstrated not only how important direct communication is in both personal and professional settings, but how imperative learning skills like active listening & communicating directly are to your success. She shares insights on how effective communication can lead to business growth, better relationships, and personal empowerment. Steph emphasizes the need for clarity, active listening, and setting boundaries to avoid misunderstandings and enhance collaboration. In short, it's the powerful skill of saying exactly what you mean. Follow me on IG: https://www.instagram.com/virtually_stephrubioGet Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect'Find out where you're blocking your own business growth: https://www.tryinteract.com/share/quiz/6810432a8fa23ab768307116

Summary:In this episode, Steph Rubio weaves together tales of a sparkly H&M jacket, a local window tinting business, and the unsung heroes in scrubs to make it clear just how crucial your client's experience is. Discover how these seemingly unrelated stories prove that client experience can be the difference between repeat business and a total flop—without you ever knowing why. Buckle up, because we're diving into the art of being "extra" with a dash of snark and a whole lot of heart.Takeaways:Being "extra" will set you apart and make you memorable.Thoughtful actions will lead to client retention and referrals which is free marketingAnticipating client needs enhances user experience.Small gestures can lead to brand loyalty & brand recognition. People will start to remember you for being THAT girl.Effective communication is key in service industries.Building relationships through kindness can have lasting effects.Sharing personal stories can inspire others to be "extra."Chapters:00:00 - Introduction: The Power of Being Extra03:15 - Story of the Jacket: Sustainability and Impact06:30 - The Window Tinting Experience: Communication Matters10:45 - Healthcare Heroes: Compassion in Action14:00 - Conclusion: How to Be Extra in Your LifeConnect with Steph: Follow Steph on Instagram @virtually_stephrubio and share your favorite snacks or stories of being "extra." Perks if it's healthy, but let's be real, all snacks are welcome!https://www.instagram.com/virtually_stephrubio/

There is power in telling your own story on your own timeline. For the first time in 11 years, Steph Rubio shares the reality behind the controversial story of how she met her husband and the power of telling your own story, on your own time. She discusses the challenges and dynamics of her past and current relationships, emphasizing transparency, respect, and the importance of self-love in honor of celebrating 8 years married and nearly 11 together with her current life partner.Follow me on IG: https://www.instagram.com/virtually_stephrubioGet Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect

Join me for my first ever guest episode of Rooted and Relentless, where we dive into the world of personal branding with an expert in doing just that, Payton Moran. Discover the not-so-secret sauce behind building a powerful personal brand, how it is going to be THE thing to carry you through the trust apocalypse we currently find ourselves in and learn actionable strategies from two Queens of personal branding. Whether you are just starting to build your own brand, have a successful one already, or are wondering what the heck we mean when we say personal brand, this episode will clear it all up & get you lit to keep growing.Also, come hang with us September 26th & 27th at Build Your Own Brand, Payton's very own conference all about personal branding: https://buildyourownbrandconference.com/I'll be leading a breakout session all about systematizing growing your personal brand to keep it simple & safe.Keep up with Payton: IG: https://www.instagram.com/paytonmoran__/Keep up with StephIG: https://www.instagram.com/virtually_stephrubiowebsite: https://www.stephrubio.comkeep up: https://stephrubio.myflodesk.com/letsconnectDon't forget to DM on IG and tell me what you're reading!

On this episode Steph shares her unique approach to personal growth and success. Some people call it manifesting. Some people call it living as your next identifiy. Some people call it forward thinking. Some people call it living with intention. Whatever you call it, discover the magic of having a plan and how moving like the next version of yourself can lead to extraordinary achievements. Tune in to hear how Steph has done this over the past year and the tiny little actions stacked up to big actions like launching this podcast and her very first Mastermind.This example refers a lot to Coaches & Company, a legal company I value and have happily purchased my own legal contracts from.If you need any sort of legal support or contracts to cover your own butt, highly recommend.Coaches & Company links:Get your contract & protect your biz: https://www.coachesandcompany.com/ref/stephrubio/Keep up w/ Coaches & Co: https://www.instagram.com/coachesandcompany/Keep up with StephIG: https://www.instagram.com/virtually_stephrubiowebsite: https://www.stephrubio.comkeep up: https://stephrubio.myflodesk.com/letsconnectDon't forget to DM on IG and tell me what you're reading!

In this episode, Steph gets pretty direct about letting the family & friends still hanging around your social media be the reason you do not show up & sell your offers. Discover practical strategies and inspiring stories from Steph who also had to face these fears head-on and emerged stronger. This episode calls out the importance of having the right support group, of marketing to the people you're trying to sell to, not your dusty, judgmental aunt that does not understand social media marketing. Tune in and transform your approach to social media marketing today!P.S. sometimes the fear is actually all in your head and they were not judging you at all - listen in to figure out where you fall!Links:Taylor Smith recommended the book: https://www.taylorsmithonline.com/Tell me what you're currently reading: https://www.instagram.com/virtually_stephrubio

In this episode, Steph Rubio discusses the importance of living your values in business, particularly in relation to politics and human rights. She emphasizes that politics inevitably affects business operations and decisions, and differentiates between political issues and human rights. Steph encourages listeners to be clear about their values and how they align with their business practices, as misalignment can lead to a loss of trust and reputation. She also highlights the importance of boundaries and collaboration, and the implications of choosing to engage or remain neutral on political and human rights issues.

In this episode, Steph Rubio delves into the fragile balance of differentiating your business without losing clarity. Drawing from personal experiences and industry insights, Steph emphasizes the importance of maintaining focus while standing out in a competitive market. Avoid the pitfalls of over-complicating your message and learn strategies to ensure your unique value is communicated clearly and effectively. Tune in to gain advice on refining your positioning and messaging to attract the right audience without getting lost in the noise.Book a Strategy Sesh & Boost Your Biz Power: https://www.stephrubio.com/small-business-consultingFollow me on IG & say "hi!": https://www.instagram.com/virtually_stephrubio

In this episode, Steph Rubio delves into the overuse and misunderstanding of the term "strategy" in today's business landscape. As a seasoned strategist, Steph unpacks what true strategic planning entails, contrasting it with the superficial use of the word as a mere buzzword. She shares insights from her own experiences, emphasizing the importance of a well-defined vision and intentional actions that align with long-term goals. Tune in to discover how to differentiate genuine strategy from the noise and apply it effectively in your business endeavors.Connect with me in IG DM's: https://www.instagram.com/virtually_stephrubioHang with Steph: https://www.stephrubio.comNever miss a good azz email: https://stephrubio.myflodesk.com/letsconnect

In this episode, Steph candidly shares her defining moment when she realizes she was facing imposter syndrome & how she overcame it thanks to the guidance of a powerful mentor. Discover how this pivotal experience reshaped her confidence and approach to business, greatly impacting how she shows up today, and inspiring you to embrace your own potential. #ImposterSyndrome #Empowerment #Mentorship #BusinessGrowth #OnlineBusiness #SelfDoubt #SelfLimitingBeliefs

In this episode, Steph Rubio dives into the transformative power of personal branding in today's digital landscape. She emphasizes the importance of authenticity and vulnerability, encouraging listeners to embrace their true selves online. Steph shares personal stories and insights, illustrating how genuine connections can build trust and drive success in entrepreneurship and today's digital marketing age. Tune in to discover how your personal brand can be the foundation that carries you through market shifts and helps you grow a business and life you love. #personalbranding #authenticity #digitalfootprint #visibility #vulnerability #entrepreneurship #onlinebusiness #businessgrowth #businesscoach #businessconsulting

SummaryIn this inaugural episode of 'Rooted and Relentless', Steph Rubio shares how Rooted & Relentless was born, a peek behind the curtain of her journey of becoming a business strategist, starting with a history of her entering the workforce at the ripe old age of 16, emphasizing the importance of mindset, personal growth, and the relentless pursuit of your dream life - because you only get one. She discusses her experiences in sales and operations, the significance of understanding business strategy, and how personal identity plays a crucial role in success as an entrepreneur. The episode invites listeners to embrace their unique paths while remaining true to themselves.TakeawaysReal change happens when you bet on yourself.You're building a life, not just a business.Growth is possible on your own terms.I've been working since I was 16 & found my love of operations over many years in the workforce.Strategy is the why and the what.Mindset is a necessary component for many years to come.Being rooted means staying true to who you are.Your roots can be moved, they can change with you.You have a front row seat to my journey.