Self Publishing for Professionals

Ready to transform your expertise into a bestselling book that resonates and sells with your target readers? Your expertise and voice make your book unique even if similar topics exist, but expertise alone doesn't create a good book without the right strategy. I cover mining your expertise for book-worthy content including years of professional experience, repeated client questions, frameworks or methodologies you've developed, industry insights others lack, case studies, success stories, and mistakes you've learned that others can avoid. The key is identifying what people consistently seek your advice about, what problems you solve better than others in your industry, what knowledge gaps you can fill, and where your passion intersects with market need.The right angle requires focused topics rather than broad expertise since niching down doesn't lose authority but attracts audiences who love your specific brand of work. I use my book From Idea to Outline as an example, designed specifically for busy professionals outlining their books in a weekend rather than generalizing for bigger audiences. Structure your expertise into a book framework by moving from knowledge to narrative since readers need a journey from point A to point B, not just information dumps. Create signature frameworks that are memorable and actionable ensuring the framework becomes associated with your brand.Organize chapters with logical flow building on complexity, keeping chapters under 6000 words and total chapter count ideally under 15 for nonfiction business books. Balance theory with practical application through exercises, worksheets, action steps, and pro tips. Choose clarity over cleverness for titles and subtitles using keywords your audience searches, testing three options with target audiences, and understanding that Amazon keyword rules prohibit using any words from your title or subtitle in your keyword fields since those words won't show up for purchase discovery.Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!Ready to write your authority-building book? Book a Path to Publishing Discovery Call and take the next step to moving one step closer to writing and publishing your book!Podcast ResourcesLooking for support to self-publish your book? Join me in my Skool Community filled with leaders who are adding “author” to their bio.Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

I’ve got another Book Blueprint episode for you, today!Welcome Stephanie Jordan, author and speaker who retired from her 27-year cosmetology career and has written multiple books including The Narcissistic Bride of Christ and her upcoming Legacy Builders.Stephanie asks how to get people interested in your book. I explain the ideal approach is to start marketing three to six months before your publishing date since you don't need a finished book to market. The critical foundation is knowing your audience, which is why I created my Book Clarity Blueprint, helping authors flesh out their purpose, message, and target reader before investing time and money.When you publish as an expert without professional editing, readers see errors and lose trust in your credibility, questioning why they should hire your services if you won't invest in a professional book. Remember, damaged reputations are harder to rebuild than the upfront editing investment.Stephanie shares her nightmare first editor experience where the editor sent scathing emails about hating her book and would have destroyed it if Stephanie hadn't protected her voice. This never should have happened—editors who dislike your genre shouldn't accept projects, and authors can send 500-word samples for free editing to test compatibility before committing.She asks how long should you promote a book before moving on to the next one? That depends on your goals and whether you have a single book or series. For her situation, I recommend continuing to promote her book at conferences and events matching her "flavor" of Christianity rather than Barnes and Noble. In addition, she should start marketing her new book in May, telling current followers they can pre-order on Amazon, creating natural overlap where fans of the first book discover the second.Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!

Melanie Trela Johnson, the visionary founder of Elite Online Publishing, has taken over 3000 authors to number one bestseller status and is herself an 18-time Wall Street Journal and USA Today bestselling author.Melanie explains how Elite Online Publishing differs from traditional publishers by providing high-level service throughout the entire publishing journey, handling the publishing triathlon of writing, publishing, and marketing so authors can use their books as credibility and marketing tools. She emphasizes that finishing your book isn't the finish line; you’ll need to promote your book.Book awards involve applying to specific competitions where groups of readers evaluate your book alongside others in the category and decide if your work merits gold, silver, or bronze recognition, with even silver awards meaning you're above everyone else in that category just like Olympic medalists. The key is researching thousands of available awards to find ones with categories matching your book's niche, then applying to multiple categories within each award to maximize chances.Most awards charge fees and require physical books since evaluators spend time reading submissions. Awards provide lifelong credibility since this title further distinguishes you from authors without awards.Books are never too old for awards as long as content remains current, so authors can use awards for a new announcement, which reignites interest. Awards don't happen immediately, like bestseller launches, since many competitions announce results five to six months later, creating natural promotional opportunities.Basic requirements include quality professionally edited content, beautiful covers, proper titles and subtitles, professional formatting, established sales and reviews. Elite Online Publishing works with authors to provide book awards services, bestseller launches.Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Podcast ResourcesLooking for support to self-publish your book? Join me in my Skool Community filled with leaders who are adding “author” to their bio.Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Visit Melanie at Elite Online PublishingDisclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

In this special Book Blueprint episode, I welcome Dave Letterfly-Notar, a five-time published author with three memoirs and two guidebooks who takes readers into the traveling circus world through his passion for horsemanship, adventure, and artwork. Dave started writing as catharsis 37 years ago, evolved into marketing essays for his art career, then, he was encouraged by professors who helped him craft his first book ten years ago in his mid-forties. Now he's completed his next manuscript about his relationship with a horse and their adventures together, professionally edited and ready, but he wants to publish through traditional publishing rather than self-publishing again.My first advice for finding an agent is checking Publishers Weekly for reputable agents. The critical factor is finding an agent who specializes in your genre and subgenre. Traditional publishing takes three to five years, even with an agent, so patience is essential. I also introduce the hybrid publisher option where authors maintain more creative control including choosing editors. Dave doesn't need an agent to submit to publishers, though agents shortcut the process by knowing which companies want specific book types.The mindset shift Dave needs is keeping his animated, passionate storytelling approach, since that sells publishers. His advantage is understanding the publishing process as a seasoned professional, making him easier for publishers to work with. I offer book coaching services for author support since promoting books is harder than writing them, and Dave's positive service-minded paradigm from his recovery journey 37 years ago drives his mission helping readers transform obstacles into growth.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Podcast ResourcesLooking for support to self-publish your book? Join me in my Skool Community filled with leaders who are adding “author” to their bio.Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have. The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Here are the 22 crucial questions to ask before hiring a book editor, based on a thorough questionnaire a prospective client sent me that covers major considerations when vetting professional editors for your self-published book.The fundamental questions covered in this episode include: genre expertise, comparable books edited, and what excites editors about your manuscript, though many ghostwriters have NDAs preventing public client lists.Voice preservation questions are critical, including how editors maintain your voice while strengthening clarity, pacing, and story structure. My process involves onboarding sessions, listening to podcasts if available, editing chapter one, then meeting to make corrections before continuing to ensure I capture voice accurately. This prevents the devastating mistake where authors hire editors, don't see them until the book is finished, then discover their book isn't what they wanted, requiring complete rewrites.Practical business questions address turnaround time, flat fee versus hourly rates, availability, contracts, NDAs, communication preferences, and references. I work on flat fees including two passes and three 30-minute meetings, typically book two to three weeks out, provide contracts through client intake forms, sign NDAs since confidentiality is key, stay available via text for quick questions and email during standard work hours, and provide references once prospects shortlist me.The dealbreaker question reveals what makes editors turn down projects. I'm easy to work with as a fellow author and creative who gives clients final say in their books, preserving voice while offering professional advice they can accept or decline because the author always has the last call on which content stays in their book.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

I recently had another podcaster in a coaching group ask me about how to break down the overwhelming process of writing a self-published book into manageable, smaller goals. The core problem: the thought of writing a book paralyzes aspiring authors because it's an undefined goal with no clear starting point, creating blank page paralysis compounded by comparing themselves to finished books with bestsellers and awards rather than focusing on next steps.The critical mindset shift I teach is moving from "I need to write a book" to "what is my very next step?” Our brains want to resist undefined, enormous tasks but respond well to small, clear milestones, where you can see measurable progress and celebrate small wins! Stop thinking about bestseller lists and awards—simply focus on why you want to write your book and how you'll get there one step at a time. Your goal isn't finishing the entire book. Your goal is to complete your next milestone. Whether that's your chapter outline, brainstorming topics, creating a mind map, or writing 15 minutes three times weekly.Establish a realistic writing schedule by honestly assessing your available time and protecting the time you are blocking off to write. And fiercely protect that time! Unprotected time ends up going towards our life’s daily tasks, only pushing off what we really want to do: completing our self-published book. Complete your first draft by writing one chapter at a time, but you don’t have to write them in order! Start with whatever chapter feels easiest and save your introduction for last, since it will likely change after developmental editing.The absolute non-negotiable milestone is hiring a professional editor—never hire friends or family members as one client hired her 18-year-old niece and it sounded like a high schooler wrote her book, requiring complete re-editing at an additional cost to her. I’ve seen unprofessionally edited books getting called out in Amazon book reviews, with one author receiving four reviews specifically mentioning she clearly didn't hire a professional editor. Complete all editing before formatting and use a book formatter who doesn't work in Word.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesReady to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Get the support you need for self-publishing your book in my community, Publishing for Leaders. Join today while membership is still free!Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Dr. David Gruder, Wall Street Journal bestselling author of eight books and award-winning psychologist, shares his four secrets to never experiencing writer's block. David's unique writing gift came from childhood when his father, an accomplished technical writer, and his mother, a published poet, mercilessly edited his homework with input that drove him crazy but ultimately gifted him the rare ability to write with precision yet poetically. Learning that books serve as front-ends for deeper engagement, he shifted his approach to say less while delivering huge value, leaving readers wanting more.David cured any possibility of writer's block as executive editor of his college newspaper when he consistently had 20 minutes before drop-dead deadline to write his weekly column with zero prep time, teaching him to write final copy without the luxury of writer's block.One of David’s secrets he reveals is marathoning rather than sprinting, where David goes into seclusion for week-long writing sessions from wake to sleep because marathoning keeps everything fully present while sprinting causes him to lose connections between details. I’ve marathoned my own book on a two-week Atlantic cruise sitting poolside.David's wife uses sprints and data dumping information onto sticky notes, clustering themes together which reveals chapters and sequence, creating a literal paper trail. Writing becomes much easier through flow state, where all effort vanishes and content channels through, using the criterion that if what comes through isn't smarter than him, then it goes in the trash.David triggers flow state by uttering his favorite four-letter word "help" and surrendering to ask higher resources to channel through him, or by playing and listening to music, always using soothing instrumental background music like light jazz, classical, or new age when actually writing since vocal music with words prevents the brain from processing writing efficiently. I recently discovered lo-fi music acts like a metronome for your brain helping regulate brain waves, particularly beneficial for neurodivergent individuals by calming the brain for deeper flowstate.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Podcast ResourcesLooking for support to self-publish your book? Join me in my Skool Community filled with leaders who are adding “author” to their bio.Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Get a Free Copy of the first two books in Dr. David Grueder’s SPARC Trilogy!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

In this game-changing episode, I sit down with Scott Carson, nationally recognized note investing authority, who built his email list to 50,000 subscribers using strategies any author can apply.Scott opens with a powerful American Marketing Association statistic showing email marketing delivers 4,400% ROI, earning $44 for every dollar spent. The critical insight: you only truly own three platforms—your email list, website, and RSS feed—while social media platforms can shut you down anytime, making email list building essential for authors wanting marketing control.Scott's journey began over 20 years ago when his coach advised treating networking events as list-building opportunities, turning business card collection into a competitive game aiming to collect one-tenth of attendee cards from each event. His genius strategy involved business cards with blank backs so when people lacked cards, he gave them to him to fill out and return, never missing connections.Every night after events, he meticulously transferred contacts into Excel spreadsheets recording names, emails, niche focus, and conversation notes for personalized outreach. The immediate follow-up email thanked people for meeting with conversation details. Then he strategically sent second follow-ups on Tuesday after weekend events, avoiding Monday when people travel, offering value through podcast links, free books, or class invitations because 80% of sales happen after the fifth contact.Scott's success foundation came from genuinely helping solve problems rather than pushing sales, asking attendees about challenges and offering solutions through content, connections, or resources without expecting immediate returns. His book strategy involved converting titles to free PDF lead magnets in exchange for email addresses, building his list while establishing authority.Scott's strategies translate into book marketing gold. Authors can replicate his process by starting small, staying consistent, and focusing on genuine relationship building, making it a game while maintaining discipline to follow up when others won't.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Chat with Scott Carson or sign up for one of his virtual classes here!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Want to know about the 30-minute document that saves you countless hours when writing, working with editors, and self-publishing? Then you want to know about (and create) a style guide for your self-published book.A style guide instructs professionals working on your book how you want your book written, specifying whether "donut" is spelled D-O-U-G-H-N-U-T instead of D-O-N-U-T (Dunkin' Donuts branding), whether certain words are italicized or bolded, whether you say "Baby Yoda" instead of just "Yoda," whether titles appear in all caps or only first words capitalized. Style guides prevent embarrassing errors and represent industry standards for serious authors.Almost every client that I’ve worked with didn’t know about a style guide, let alone how much time, money, and hassle that having one would make for their publishing journey. Creating a comprehensive style guide by reading manuscripts, making suggestions, adding client-specific requirements, and providing advice, then delivering a PDF they attach to emails for anyone working on their book including editors, formatters, designers, co-authors, or virtual assistants.Reason one for needing a style guide is consistency across your entire book because different editors have different ideas about how your book should look, but the style guide shows them exactly what you want. Style guides also save time and money because editors work faster understanding your style preferences upfront rather than constantly emailing questions, preventing costly revisions since editors know what you want from the beginning, avoiding re-editing expenses from style mistakes.If you want to look professional, you’ll need to maintain consistency across all content including blogs, social media, courses, future books, or second editions. You can edit your style guide when you update preferences.Style guides assist in maintaining a professional presentation and credibility. Professional authors use style guides demonstrating attention to detail and thoughtful effort. When event coordinators read inconsistent books from speakers, you won't get the job, but when they read consistent professional books created with style guide standards, you get the job—along with higher pay.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesReady to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Get the support you need for self publishing your book in my community, Publishing for Leaders. Join today while membership is still free!Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

I’m revealing the five costliest mistakes I see new authors make when self-publishing. If you're using your book as a business card, you cannot afford amateur formatting giving bad first impressions to readers who immediately notice wrong fonts and layouts, especially if they read extensively in your genre.Let’s start with the number one mistake that cost my client thousands: formatting your book before all editing is complete. My client paid for formatting before we finished all four editing types—developmental, line, copy, and proofreading—then had to pay for reformatting again after editing changed content.Mistake two involves not understanding different format requirements where authors assume one format works for all book types. However, each book format has specific technical requirements with separate file types that Amazon won't accept if improperly formatted.Mistake three is using manual formatting with hard returns and extra spaces instead of professional paragraph styles, or worse, formatting in Word which looks unprofessional and Amazon often rejects. Mistake four means ignoring industry standards where every genre has specific formatting expectations professional readers recognize instantly.Join my free School community "Publishing for Leaders" at school.com where first 100 members get complimentary access to monthly group coaching sessions plus casual coffee chats. Book your discovery call at write4u.me for formatting, editing, or publishing support.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Lately, I’ve talked to several clients and found out they have made mistakes surrounding hiring a book editor—mistakes that cost them upwards of $10,000, so I created this informational episode so you don’t make those same costly mistakes! I share five critical facts every author must know about book editing. First, I address the blind spot reality where you cannot edit your own book effectively because your brain auto-corrects what you meant to write. This cognitive limitation causes repeated mistakes that disempower writing, and missing unclear explanations your brain automatically fills in. Professional writers, including myself, hire editors because even big authors need fresh eyes for objectivity that transforms good books into great books.Fact two explains the four editing types in critical order: developmental editing first for big picture structure, content, and audience alignment; then line editing for sentence-level clarity and pacing; followed by copy editing for grammar and style guide compliance; finally proofreading for typos before publication. The biggest mistake is authors hiring line editors first then wanting developmental editing afterward, wasting money since they'll need another line edit after adding developmental content. Fact three covers realistic timelines for editing. I work on faster timelines, completing developmental edits in one week if you're in a timeline crunch. Good editors book out weeks or months in advance, and rushing editing backfires because rush jobs cost more and deliver less. Work backwards from your launch date and add buffer time since editing is not a once and done process.Fact four addresses pricing. Cheap editing ends up costing you in missed opportunities because inexperienced editors miss critical issues and one lost speaking opportunity costs more than quality editing. Professional editing delivers higher speaking fees, attracts better clients, and creates immediate opportunities. Red flags include prices significantly below market, editors who don't specialize in your genre, unclear pricing, and "I can do it all" editors claiming every specialty. Authors will want to put aside and invest $2,000-$5,000 for book editing because skipping these damages reputation and costs income.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

I coach Tom Fox in this Book Blueprint episode. Tom has won 42 podcasting awards and has written 38 books through his transition into traditional nonfiction. When speaking with Tom, I explained Edelman studies and how these consistently show that professionals with books get more traction, exposure, and authority, separating them from competitors because prospects usually choose authors over non-authors. Tom adds three motivations: it's the best business card, the research process forces you to become a subject matter expert, and the ego satisfaction of seeing your name on the cover.For overwhelmed professionals, I recommend identifying time wasters and then redirecting your time toward writing with reward systems. Time blocking works well for focused time specific to writing your book. The most difficult hurdle when writing a book is creating a sustainable writing habit. Our brains resist change, so stop listening to negative thoughts and just sit down and write.Tom shares his challenge with wandering thoughts when writing nonfiction. I advise writing those wandering thoughts directly into the story to get them out of your head, because nonlinear creative thinking adds powerful depth.When hiring ghostwriters or editors, I always recommend finding a professional who has published their own books, answers all your questions, and has a compatible personality. I recommend starting your book marketing a minimum of three months before publication, building email lists, and using social media schedulers.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!Podcast ResourcesStart on your author journey today by booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Connect with Tom at compliancepodcastnetwork.net or [email protected]: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereafter based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

In this Book Blueprint episode, I coach AJ Tyler, author of "Immigrant Men" which hit number one in two Amazon categories and debut novel "Death and Short," through critical publishing challenges.AJ opens with a pressing issue facing newly published authors: floods of scam solicitations from fake reviewers and fraudulent marketing services. I advise verifying any unsolicited offers through national writers' associations, checking LinkedIn to confirm company affiliations, and requesting author references because these scammers easily fabricate contact information.We tackle publishing options where AJ asks how to choose between self-publishing, hybrid, and traditional publishing. Publishers often want to mainstream your book, changing your voice to fit their vision. I emphasize 90% of readers never notice the publishing company, they only care about quality content, professional editing, good flow, and valuable information or compelling plots with well-developed characters.For marketing, I recommend reverse engineering by determining your budget first, then building campaigns around platforms you already use and content formats you enjoy.Start marketing six months ahead, recruit beta readers, and leverage Substack's author community plus BookTube and BookTok. I warn against paying someone to get you on podcasts as those are typically scammers charging thousands for two or three placements. Book awards are worth the investment if you’re building an author career or writing series, especially in saturated fiction markets where awards provide crucial social proof.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Connect with AJ Tyler at his author websiteDisclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

In this crucial legal episode, I sit down with Gordon Firemark, intellectual property entertainment and media lawyer, to navigate the Wild West of AI in publishing.With 50 lawsuits currently underway against AI companies, most dealing with training on pre-existing copyrighted material, Gordon explains that Anthropic just agreed to a $1.5 billion settlement with a group of authors, noting if the trained system outputs material substantially similar to an existing copyrighted work, that is infringement. We can't hold the machine responsible for damages, meaning the person or company who publishes AI generated material bears full liability.Beyond copyright concerns, AI systems hallucinate, requiring meticulous fact-checking especially for nonfiction work. Gordon shares an alarming example where an AI-generated article about a person with a common name incorrectly attributed a felony conviction from someone in Colorado to an innocent person in Florida, creating defamation liability.Gordon emphasizes that authors cannot own AI-generated work because copyright law has been clear for a century that if the author isn't human, the work gets no copyright protection. Courts have consistently ruled this way with AI-generated images, with one case currently petitioning the Supreme Court for review. However, if human authors show sufficient creative input, they can claim copyright in elements they contributed.When publishing on Amazon, there's a checkbox requiring disclosure if you used AI to create your material, and failing to check it could result in delisting, violating terms of service, or accusations of fraud. If you use AI and don't disclose it, you can be accused of defrauding the copyright office, invalidating your copyright entirely and leading to damages and penalties if you try to sue for infringement. Those advertisements promising six figures by having AI write your book in one day are misleading because you can't claim copyright infringement if someone else copies, distributes, or creates derivatives.Gordon recommends safe ways to use AI as a tool. His strongest advice: there's nothing like making writing a habit. The act of writing, rereading, rewriting, and reorganizing is what authorship truly is, and while mainstream publishing involves editors and copy editors, they guide the fundamentally human process.Ready to write your authority-building book? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Get Gordon’s online class Easy Legal for Entrepreneurs or Easy Legal for PodcastersDisclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

I sat down with Terry Whalin to debunk common misconceptions that trip up aspiring authors. Terry tackles the biggest misunderstanding among new authors, which is the belief that publishers will sell and promote your book for you.While publishers invest in marketing, they have hundreds of books published, meaning authors must take 100% responsibility. The person with the greatest investment in your book is you, not your publisher, making author-driven promotion essential regardless of whether you're self-published or working with a publisher.He also addresses the New York Times bestseller dream, which Terry calls almost like winning an Oscar in the book business. The New York Times list isn't purely numbers-based, but editorial, meaning you need approximately 11,000 copies sold in a seven-day period through their list of brick-and-mortar and online bookstores, plus editorial approval from Times editors who decide whether your book deserves the list. Terry knows authors who sold enough copies but didn't make the list because editors deemed it unsuitable. However, USA Today and Wall Street Journal lists are slightly more accessible.The key is consistency and perseverance in promotion. He warns authors against spending $30,000 on the wrong PR firm and emphasizes building assets you control like your own newsletter, blog, and website rather than relying solely on platforms like YouTube, LinkedIn, or Facebook.Terry demolishes the myth surrounding the glamorous writer's life. Other common mistakes include pitching children's books "for all ages" and submitting 190,000-word manuscripts from first-time authors. Terry stresses that everyone needs professional editors providing developmental feedback, not just AI tools. He warns against using ChatGPT or Claude to edit books because AI-generated phrases slip into your work that you would never write yourself, becoming an immediate cause for rejection. Ready to write your authority-building book? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Get Terry’s book 10 Publishing MythsDisclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

This is one of the biggest mistakes I see authors make repeatedly: skipping professional editing or relying solely on AI to edit their work.I cannot stress this enough—your book creates a first impression you cannot undo! An unprofessionally edited book at a business networking event is like wearing jeans and a t-shirt while everyone else wears business casual. Grammar mistakes, awkward phrasing, and missing transitions signal to readers that you lack professional confidence.Readers equate writing quality with professional credibility, so a poorly edited book damages years of reputation building in an instant. Professional editing solves problems you cannot see in your own work. Editors tighten prose by eliminating redundancies while ensuring clarity and accessibility for your audience. Sensitivity editing catches cultural, social, and trauma-related issues authors might miss.Your book is a permanent professional artifact living on Amazon for years, representing you when you're not in the room. Event planners review books before booking speakers, journalists and podcast hosts evaluate credibility through writing quality, and potential clients use books to assess you. If you charge premium prices for your services but present an amateur-quality book, the disconnect destroys credibility and costs you high-paying clients.Professional editing costs between $1,500 and $5,000, which might sound expensive until you consider that one lost media opportunity, speaking engagement, or high-paying client costs more than professional editing. Your ROI includes better speaking fees, more opportunities, improved client acquisition, ability to charge higher prices, and media opportunities that multiply over time.Even professional editors hire other editors for their own books because you cannot effectively edit your own work no matter how skilled you are. I myself am co-writing a fiction book with an editor friend, and we're still paying another editor because we want our book to be well-received.Whether self-publishing or working with a publisher, professional editing is non-negotiable for protecting your reputation, establishing authority, and safeguarding your income and lead generation.Ready to write your authority-building book? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Nick Loper is my guest today. Nick is the owner and CEO of Side Hustle Nation. He’s on today to share proven strategies for using your book as a lead generator rather than a revenue source.Nick's philosophy is simple: most authors will find greater value using their book as a business card and authority builder. He demonstrates this at local vendor fairs where his stack of books carries more weight than his podcast's 30 million downloads.Nick views Amazon as a top-five search engine and if you can show up through strategic titles and keywords, your book becomes a powerful point of discovery at the top of your funnel. The key is integrating compelling calls-to-action throughout your content. For those just starting, Nick suggests creating quick-start checklists, 30-day implementation guides, or curated lists of tools and resources, bonus points if you can repurpose content.The game-changer in Nick's strategy is his permafree book approach, which has driven over 150,000 free downloads since 2019. While he can't track exact conversions, he's confident these 150,000 readers have become podcast listeners, Facebook group members, and email subscribers.Nick's permafree strategy is fundamentally a search play on Amazon. When potential readers search Amazon and find competing books alongside Nick's free option, they naturally choose the low-friction entry point, capturing them before competitors do. His approach evolved significantly over the years, with his biggest growth coming when he started offering text summaries of podcast episodes as lead magnets. This simple shift took his email list from 1,000 subscribers to 12,000 within a year, creating a content marketing arm for the business he wanted to build.Ready to write your authority-building book? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!100 Ways to Make $1000: How Real People Make Real Money on the Side (and how you can too)Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today I’m with Lisa Jones, president and CEO of Financially Awaken, LLC, who hit Amazon's #1 bestseller list in just six days with her book Financial Seasons: Daily Inspiration About Finance and Our Emotions.What makes Lisa's story impressive is that she accomplished this without a huge social media following, publishing company backing, or extensive marketing team.Lisa shares the journey that led to writing a 366-day devotional about the emotional side of personal finance, sparked by her and her husband's five-year journey to pay off $300,000 in debt. When she couldn't find a devotional to help her cope with the emotions of their debt payoff journey, she made one herself.She hit publish Monday evening at 8:15 PM, terrified and crying. The book went live and within hours she earned her first #1 new release banner. By day six, she achieved #1 bestseller status. The book stayed at #1 for nearly three weeks and remained in the top 100 for over two years, with one unforgettable moment when her book appeared right next to Dave Ramsey's Total Money Makeover.Lisa created "Road to Bestseller," a weekend course designed specifically for busy professionals. This course is structured for people who are willing to get into the trenches and do the work themselves. Her book, Financial Seasons, became a powerful teaching tool in her wealth strategy coaching sessions, allowing her to connect with clients by saying "I know how you feel" and directing them to relevant stories that show they're not alone in their struggles.Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Get Lisa’s Road to Bestseller book marketing course today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

I sat down with Nicky Berlou, who has guested on over 800 podcast appearances. He’s generated seven figures in business revenue generated through strategic podcast guesting.Nicky shares the critical distinction between weak and strong intentions when appearing on podcasts. Nicky teaches a strong approach focused on building relationships, generating leads, creating sales, and attracting ideal clients. This shift in mindset is what transformed his own results from zero conversions in his first 100 shows to consistent revenue generation.The heart of Nicky's methodology is the Triple Threat Intention, which focuses on three key areas: audience, host, and guest. First, bring your A-game and treat your host’s time as sacred. Second, make the host look good by respecting their significant investment in producing their show. Third, use the conversation as an opportunity to build a genuine business relationship. This framework creates a win for everyone and opens doors to unexpected opportunities.Nicky shares two compelling success stories from authors he's coached. Machu Mejuz, a Belgian gardening expert who speaks English as his fourth language, used his book as a business card to attract high-end clients. In just 84 days and 10 podcast appearances, he generated €124,000 in sales by giving his book away for free and using the authority it provided to get ideal clients. Michael Matthew, a tax accountant, appeared on his first show. The host was so impressed she offered to send him business referrals, resulting in 18 referrals with 10 converting into paying clients worth. Both authors demonstrated that your book is your ticket to the show, the show is your ticket to conversations with ideal clients, and those conversations are your ticket to cash in the bank.Without a book, approximately 30% of podcast hosts might be interested in having you as a guest. With a book, you’ll land 90%. Books and strategic podcast guesting creates sustainable business growth!Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!Podcast ResourcesStart on your author journey today by Booking a Discovery CallUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Connect with Nicky at www.eCircleAcademy.com/appointmentDisclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

I'm thrilled to have both returning and new listeners join us as we dive into the captivating world of dark romance writing and self-publishing with our special guest, Bria Rose.Bria is a Disney enthusiast turned dark romance author, whose journey from fairy tale dreams to crafting morally complex narratives is truly inspiring. In this episode, Bria shares her experiences writing her debut novel, "Her Dark Promise," and how she transitioned from collaborative writing to self-publishing. Despite lacking formal writing training, Bria's passion and creativity have fueled her success in the genre.We'll explore Bria's writing process, including her unique approach as a "puzzle writer" and her strategies for overcoming writer's block. Whether it's outlining with physical notes or seeking inspiration from anime and other storytelling mediums, Bria provides valuable insights for aspiring authors looking to ignite their creativity.Additionally, we delve into innovative marketing strategies that can help authors establish a successful brand. From podcast appearances to leveraging platforms like Substack, we uncover effective ways to connect with readers and expand your reach. We'll discuss the importance of defining personal success and the role of media strategists in guiding promotional efforts.For those interested in book marketing, I share tips on targeting the right audience, emphasizing the value of themed conferences and expos over traditional bookstore signings. We also discuss the power of email marketing and how platforms like hot Kit can streamline your campaigns.Join us as we explore the dynamic world of dark romance and self-publishing with Bria Rose, and discover the tools and strategies you need to succeed in today's publishing landscape.Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!(12:02) Overcoming Writer's Block Strategies(16:43) Coping With Writer's Block and Inspiration(22:35) Strategies for Successful Author Marketing(27:35) Book Marketing Strategies and Tips(37:28) Author Marketing Strategies and DiscountPodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Check out Bria and pick up her cool merch on her Author WebsiteDisclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 42Turning Your Book into an Outreach Powerhouse Let’s dive deep into the transformative journey of turning your book into a powerful educational outreach tool, with insights from dyslexia expert and author Russell Van Brocklen. We explore effective strategies for engaging schools and securing speaking opportunities that can elevate your book's reach. Russell shares his personal journey and the creation of his impactful book, "Literacy and Reading Turnaround," which has already made a significant difference for homeschooling families.Together, we discuss the nuances of book cover design, the strategic use of QR codes, and crafting compelling author bios and blurbs to captivate readers. Learn how to leverage social media and LinkedIn connections to engage with educational institutions, craft compelling marketing strategies, and explore collaborations with PTAs to further expand your book's impact.Russell offers actionable advice on transitioning from general speaking engagements to keynote roles, underscoring the importance of building a robust online presence. We also touch on the logistics of book publishing, including the potential of hardcovers for key distributions and the significance of platforms like Amazon Kindle.By the end of this episode, you'll be equipped with practical tips and inspiration to start sharing your knowledge and making a difference in the world of education. Join us in this enlightening conversation, and don't forget to visit Russell's website, dyslexiaclasses.com, for additional resources. Let's empower future generations with our writing!Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!(00:20) Dyslexia Book Publishing and Promotion(10:19) Book Promotion and Keynote Speaking(24:03) Back Cover and Inside BlurbsPodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Check out Russell on his websiteDisclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 41Maximise Your Book's Impact by Repurposing Podcast Content and Enhancing Your Author VisibilityHey friends and future authors! Welcome back to another exciting episode of "Publishing for Professionals." Today, we dive into the art of repurposing podcast content to elevate your book's reach and impact. Joining me is Lindsay Phillips, owner of Smooth Business Podcasting. Together, we'll unlock the secrets to extending your visibility and authority as a podcast guest.Lindsay shares her brilliant insights on how to shift the mindset that promotion is solely the host's job. We delve into proactive strategies to enhance your podcast appearances and build lasting relationships with hosts. Learn how crafting engaging titles and show notes can capture listeners' attention long after your episode has aired.Discover how to transform your podcast interviews into a treasure trove of micro content that captivates audiences with short attention spans. Lindsay guides us through leveraging quotes, carousels, reels, and YouTube Shorts to amplify your marketing efforts. These tools not only boost your authority and credibility but also foster meaningful connections with your audience.Whether you're an author looking to promote your book or a thought leader aiming to expand your reach, this episode equips you with actionable strategies to maximize your podcast appearances. Join us as we explore the potential of aligning your podcast content with broader marketing goals, ensuring your book's message resonates and reaches its full potential.And before we wrap up, I'll share my passion for supporting authors at New and Repeat, helping them write and edit their nonfiction books. Remember, your book is waiting to be born, and I'm here to support you on that journey. So, tune in and let's take the next step in crafting your book's success through strategic podcast repurposing.Don't forget to check out Lindsay's free resource on leveraging your podcast episodes for more opportunities, leads, and clients at.Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!Until next time, keep writing, dreaming, and creating—your book is waiting to be born!(00:20) Repurposing Content for Book Promotion(15:15) Maximizing Podcast Interviews for Book Promotion(26:17) Outsourcing Writing Services for AuthorsPodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsUnsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 40Elevate Your Authority and Visibility Through AuthorshipThis week I’ll guide you through the transformative journey of leveraging authorship to boost your professional credibility and visibility. In today's episode, we delve into how writing a book can position you as an authority in your field, offering a unique edge in a competitive marketplace.We start by exploring the immense potential of authorship as a visibility multiplier. Discover how a book can open doors to media opportunities, speaking engagements, and an enhanced social media presence, effectively amplifying your professional reach. I’ll share insights from my Executive Authority Accelerator program, designed to help you not only write your book but also develop digital content that propels your career forward.In the first chapter, "Enhancing Visibility Through Authorship," I discuss the psychological shift that occurs when you become an author, positioning you from an expert to an authority figure. Learn how books provide unparalleled social proof, creating long-term benefits such as warm leads and compounding visibility over time. I also highlight how a book complements your online presence and leverages platforms like Amazon for greater reach.Next, we dive into maximizing book visibility and opportunities, where I offer practical tips on choosing the right book format, whether print, ebook, or audiobook, and explore different publishing routes—traditional, hybrid, or self-publishing. You'll learn how to build a media kit and strategically reach out to event planners, using your book to command higher speaking fees.Throughout the episode, I provide valuable strategies for repurposing your book content for ongoing visibility, from blog posts to social media content and the importance of sustained marketing efforts beyond the book launch, offering insights into creating a sustainable visibility system.Join me as we unlock the secret to elevating your career through the power of authorship. Whether you're an executive, speaker, or aspiring author, this episode is packed with actionable advice to help you turn your words into a lasting legacy.Until next time, keep writing, dreaming, and creating. Your book is waiting to be read!(00:20) Enhancing Visibility Through Authorship(11:54) Maximizing Book Visibility and OpportunitiesPodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsSign up today for our Virtual Writing Retreat!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 39Choosing the Best Ghostwriter for Your StoryReady to delve into the art of crafting a memoir that not only resonates with readers but also maintains your authentic voice—all with the invaluable help of a ghostwriter?We'll begin by exploring the emotional complexities and challenges of writing a memoir. From understanding the difference between what's interesting and what's important, to navigating the emotional proximity to your story, we'll cover it all. I'll share insights into how a skilled ghostwriter can help you balance vulnerability with privacy, ensuring your story remains both engaging and meaningful.In the first chapter, we'll discuss why memoirs benefit from ghostwriting collaborations. Discover how professional storytelling can enhance your narrative and help you overcome the common pitfalls of assuming readers have the same context as you. I'll also emphasize the importance of timeliness, encouraging you to capture those precious family stories before it's too late.Moving on, we'll dive into the world of ghostwriters. Learn about the constraints of non-disclosure agreements, red flags to watch for when hiring, and the significance of building trust. I'll share my strategies for maintaining effective communication and ensuring your voice is captured authentically.In our third chapter, I'll guide you through the initial phases of memoir creation. From conducting comprehensive interviews to gathering and organizing existing materials, you'll gain insights into developing your memoir's style, themes, and structure. I'll highlight the importance of emotional preparedness when revisiting challenging memories and the need for regular communication with your ghostwriter.Finally, we'll wrap up with practical advice on selecting the right ghostwriter. From researching potential partners to budgeting realistically, I'll equip you with the tools to find a ghostwriter who aligns with your vision. Trust your instincts, and let your memoir journey begin with confidence.Join me as we navigate the world of memoir writing together. Whether you're leaving a legacy for future generations or crafting a professional narrative, this episode is your roadmap to success. Don't forget to subscribe and tune in weekly for more insights on writing and publishing.Until next time, keep writing, dreaming, and creating. Your book is waiting to be read!(00:20) Collaborating With a Ghostwriter for Memoirs(11:00) Collaborating With a Memoir Ghostwriter(18:02) Memoir Writing Collaboration Strategies(29:09) Selecting the Right Memoir GhostwriterPodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsSign up today for our Virtual Writing Retreat!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 38Finding the Perfect Book Editor: Essential Steps and Key QuestionsLet’s journey into the world of storytelling with acclaimed author Larry Benjamin. Known for his unique blend of romance, history, and social commentary, Larry has carved a niche for himself by defying traditional writing norms and merging genres in captivating ways.Larry shares his literary journey from a communications consultant to a celebrated novelist, offering a behind-the-scenes look at his writing process. He reveals his unconventional method of starting with the ending and working backwards, a technique that allows him to weave intricate narratives that resonate deeply with readers. We also explore how Larry manages the challenges of balancing multiple book releases and his transition to retail management, which helps him maintain a structured routine.Larry opens up about his creative process, emphasizing the importance of discipline and prioritizing writing in a busy schedule. He shares his skepticism about writer's block, advocating for persistence and adaptability. For Larry, writing is about finding alternative paths when faced with obstacles, a mindset that has helped him overcome creative challenges.Silence plays a crucial role in Larry's writing routine. Whether he's crafting stories at his dining table surrounded by his dogs or finding moments of peace amidst daily life, silence is his muse. He talks about the act of creation as uncovering, much like a sculptor revealing what's already present in the marble.Larry’s newest book just published on October 11th, coinciding with Larry's birthday and aligning perfectly with National Coming Out Day. Larry's journey is an inspiration for aspiring authors, encouraging them to find their unique voices and share their stories with the world.Tune in to this episode for practical advice, inspiration, and a closer look at Larry Benjamin's art of genre-bending storytelling. Don't forget to like, subscribe, and follow us wherever you listen to "Publishing for Professionals." If you're new here, welcome! We're thrilled to have you join our community of writing enthusiasts.Until next time, keep writing, dreaming, and creating. Your book is waiting to be read!(00:20) Author Interview(10:58) Developing Disciplined Writing Habits(23:14) Creating in SilencePodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsSign up today for our Virtual Writing Retreat!Visit Larry on his website and purchase a new copy of his book today!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 37 Enhancing Your Brand and Influence Through GhostwritingToday we're diving deep into the transformative power of ghostwriting for leaders and thought influencers. In this episode, we uncover the secrets to amplifying your brand reputation and professional influence through strategic writing partnerships.Discover how ghostwriting can serve as a powerful tool for leaders who have a wealth of content but lack the time to pen their own books. We'll explore how ghostwriting can be a collaborative process that maintains your unique voice while extending your reach through the ghostwriter's network and connections in the publishing industry.In the first segment, we discuss leveraging ghostwriting to enhance your brand reputation. Learn how a skilled ghostwriter can transform your ideas into impactful books, working on your side to save time and expand your influence. We'll talk about the benefits of using a sample chapter to ensure your voice and style are authentically captured.Choosing the right ghostwriter is pivotal, and in our next segment, we offer practical strategies to find a ghostwriter who aligns with your content's purpose and target audience. We'll address common pitfalls such as poor communication and lack of industry knowledge, emphasizing the importance of setting boundaries and fostering a collaborative partnership.Finally, we touch on maximizing brand building with ghostwriting. I'll share insights on how a ghostwriter can make the writing process less of a struggle and help your book make a significant impact. Whether you're writing a full-length book, memoir, or thought leadership articles, ghostwriting can be your strategic partner in brand amplification.Ready to embark on your publishing adventure? Schedule a discovery and take the next step. Thank you for joining me on this journey, and I look forward to helping you elevate your voice with ghostwriting.Until next time, keep writing, dreaming, and creating—your book is waiting to be born!(00:21) Leveraging Ghostwriting to Enhance Brand Reputation(07:31) Choosing the Right Ghostwriter for You(21:03) Maximizing Brand Building With GhostwritingPodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsSign up today for my Virtual Writing Retreat!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 36Finding the Perfect Book Editor: Essential Steps and Key QuestionsLet’s explore the art of selecting the right editorial partner to elevate your manuscript and unlock the secrets to finding an editor whose expertise aligns with your book's unique needs. Whether you're seeking a developmental editor or a meticulous proofreader, understanding the different types of editing is crucial. I share insights on how to identify an editor's specialization and experience, ensuring your manuscript receives the care it deserves.Find out which questions to ask potential editors, focusing on their experience, working style, and genre expertise. Learn the importance of obtaining sample edits and how to assess the quality and style of different editors. Effective communication is key, and I'll show you how to establish a productive relationship with your editor to avoid costly mistakes and frustration.Our discussion includes a pragmatic three-step decision-making process: requesting sample edits from top candidates, comparing their quality and approach, and trusting your gut for compatibility. These steps will help you secure an editor who not only enhances your book but also complements your working style.In addition, we delve into important considerations like understanding an editor's availability, revision policies, and pricing structure. Learn how to navigate potential hidden costs and ensure a smooth collaboration by asking the right questions about contracts, confidentiality, and technical compatibility.This episode is packed with actionable advice to transform your manuscript with the right editorial partner. Remember, your book is ready to captivate its audience, and with the right editor, your story is one step closer to being told.Until next time, keep writing, dreaming, and creating. Your book is waiting to be read!(00:20) Essential Questions When Hiring Book Editor(08:48) Hiring a Book Editor's Key Questions(21:22) Choosing the Right Book EditorPodcast ResourcesStart on your author journey today by Booking a Discovery CallFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsSign up today for our Virtual Writing Retreat!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for ProfessionalsEpisode 35Revolutionize your book marketing strategy using Amazon’s Author Central PageHere is your book marketing guide in this insightful episode, where we delve into how to optimize your author presence on Amazon's Author Central platform.I unlock the secrets to establishing a consistent and compelling author presence. Discover how to craft an Amazon Author Central page that not only highlights your unique brand but also converts casual browsers into devoted fans. With my guidance, you’ll learn to harness the power of your Author Central page as a pivotal marketing tool that directly influences your book sales.I’ll also explore the nuances of managing multiple Author Central accounts across different regions and emphasize the importance of cultural sensitivity in crafting bios that resonate with diverse audiences. I’ll walk you through selecting the perfect author photo and leveraging SEO with natural keywords to optimize your page.Additionally, this episode provides strategies for ongoing management and optimization of your author page, focusing on sales tracking and analytics to ensure your self-published book aligns with your brand and reaches its full potential. You’ll gain actionable strategies to transform your expertise into a professionally published book that stands out in the world's largest bookstore.Whether you're a seasoned author or just starting your publishing journey, this episode is packed with insights to help you maximize your impact on Amazon. Join me as we unlock the full potential of your author page, and don’t miss the chance to elevate your publishing success.Tune in now to master Amazon Author Central and start your writing adventure today. Be sure to subscribe to the Publishing for Professionals podcast for more episodes filled with valuable insights and strategies for your publishing journey. Remember, keep writing, keep dreaming, and keep creating, your book is waiting to be born!(11:34) Author Central Account Optimization(20:33) Expert Strategies for Publishing SuccessPodcast ResourcesStart on your author journey today by Booking a Discovery CallFind out more about my ghostwriting services at Write For YouFollow me on SubstackGet funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant FundsJoin my Virtual Writing Retreat!Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.