Senior Living Mastermind

In this insightful episode of Senior Living Mastermind, host Mitch Alverson welcomes Lori Conway, an independent insurance agent with a specialization in senior and assisted living facilities. Together, they delve into the critical world of insurance needs and risk management for assisted living facility owners and operators, uncovering the essential coverages required and the common pitfalls to avoid. Purpose: - To discuss the specific insurance needs and risk management strategies pertinent to assisted living facility owners and operators. Key Takeaways: - **Understanding Insurance Needs:** Homeowner's insurance falls short for assisted living facilities; comprehensive business insurance is a must. - **Common Claims:** The majority of claims are due to resident falls, emphasizing the need for stringent safety measures and quick incident responses. - **Maintenance and Liability:** Unaddressed maintenance issues can escalate into liability claims, highlighting the importance of regular facility upkeep. - **Asset Protection:** Utilizing LLCs or corporate entities can safeguard personal assets against liability claims. - **Lender Requirements:** Adequate insurance coverage is often a prerequisite for financing, with essential policies including professional/general liability, property, contents, business income, and workers' compensation. Featured Topics: Lori's Background: - Lori's journey into specializing in insurance for senior living facilities, driven by personal connections and a recognized need in the industry. - Her passion for supporting smaller, residential senior living communities. Risk Management Basics: - The multifaceted approach to risk management beyond just insurance. - Strategies for risk avoidance, control, and transfer. - The importance of identifying risks and establishing incident response protocols. Claims Data Insights: - Analysis of liability claims, with over 50% resulting from falls. - The impact of environmental hazards and improper resident handling. - Other significant sources of claims include maintenance neglect, equipment failure, and resident abuse. Insurance Tips: - The inadequacy of homeowner's policies for assisted living facilities. - A breakdown of necessary coverages for comprehensive protection. - The role of proper corporate structuring in asset protection. - The importance of verifying third-party service providers' insurance coverage. Contacting Lori: - Lori Conway can be directly contacted for guidance through insurance applications and coverage optimization. Lori's website is https://insuranceforassistedliving.com/https://insuranceforassistedliving.com/

Are you looking to make your business stand out in local searches and engage more customers? Tune in to our latest episode, "Mastering Google Business Profile," where we delve into actionable tips to optimize your Google Business Profile. From completing your profile information to leveraging Google Posts and Reviews, we cover it all. Whether you're a small business owner, a marketing professional, or someone interested in local SEO, this episode is your comprehensive guide to making the most out of your Google Business Profile. Don't miss out on these insider tips to elevate your business in the digital landscape! Check out AvetaGO at Avetago.com or book a demo with Mitch at https://avetago.com/calendar

🎙️ In this episode, we dive deep into the world of digital marketing for assisted living facilities. Join us as we explore the power of email marketing and how it can be a game-changer in connecting with customers and driving business growth. Webinar Friday, Aug 25 at Noon Central: Registration link: https://webinar.avetamarketing.com/email 📚 Book Excerpt: We start by reading an excerpt from our book on digital marketing for care homes. Chapter 10 focuses on leveraging email marketing to connect with customers on a deeper level, gain more reviews, followers, and, ultimately, more business. 📣 Webinar Announcement: Exciting news! We'll be hosting a webinar dedicated to email marketing strategies tailored for assisted living facilities. Learn how to create effective nurture sequences and build strong connections with potential residents and their families. Don't miss this opportunity to enhance your marketing game. 💡 Key Takeaways: Discover why email marketing is a powerful tool for assisted living facilities. Understand the value of nurturing sequences and staying top of mind with potential residents and their families. Learn how to obtain permission and build an email list effectively. 🔧 Choosing the Right Tools: We discuss different email marketing services that can support your care home's marketing efforts. Services like AvetaGo, Active Campaign, MailChimp, and Mailer Light are highlighted. Find the tool that best suits your needs. 🏠 Making Connections: Learn how email marketing can be used to engage not only potential residents but also your network of home healthcare providers, hospice services, and rehab centers. Stay top of mind and ensure your business remains a top choice. 📈 Best Practices: Dive into the 80-20 rule of email marketing: 80% valuable information and 20% sales content. Discover the importance of providing value to your subscribers before promoting your services. 🌟 The Importance of Timing: Explore the best days and times to send email campaigns. Learn why weekdays like Tuesday, Wednesday, and Thursday are popular choices, and why you should avoid sending emails on Mondays and weekends. 📧 Getting Started: Understand how to start your email campaign, from obtaining permission to sending your first emails. We provide actionable steps to ensure you're on the right track to successful email marketing. 🚀 Conclusion: Email marketing can revolutionize your care home's marketing efforts. Stay connected, provide value, and drive business growth using the power of email. Remember, nurturing existing relationships is just as important as attracting new customers. 📢 Sponsor: This episode is brought to you by AvetaGO. Aveta is your all-in-one sales and marketing platform designed to empower assisted living facilities and residential care homes. From website management to email marketing, AvetaGO has you covered. 🎧 Listen Now: Tune in to this insightful episode to unlock the secrets of email marketing for assisted living facilities and take your business to the next level.

AvetaGO sponsors this podcast. The only sales and marketing system you need to run your ALF or RCH. Check it out at https://alf.avetamarketing.com/ 🎧 Ready to up your senior living game? Don't miss our latest episode featuring Ashley-Austin Hill, owner of ROA Consulting. 🌟🏥 Get invaluable insights into maintaining compliance, crafting effective handbooks, and mastering resident record-keeping. Elevate your assisted living facility with expert advice from this podcast episode! 🎙️🏠 #SeniorCareSuccess #ComplianceExpertise 📊

AvetaGO sponsors today's Podcast: The only sales and marketing software you need to run your Assisted Living Facility or Residential Care Home. Check it out at https://alf.avetamarketing.com/ Welcome to Senior Living Mastermind, the podcast that empowers owners and operators of Assisted Living Facilities and Residential Care Homes with expert insights to improve their online presence through Local SEO. I'm your host, Mitch Alverson, and today we'll be diving into the world of Local SEO specifically tailored for the senior living industry. Understanding Local SEO What is Local SEO, and why is it crucial for Assisted Living Facilities and Residential Care Homes? Importance of ranking well in local search results to attract potential residents and their families. Exploring how Local SEO can help your facility gain more visibility in your local community. Optimizing Your Google Business Profile (GMB) Creating and optimizing your Google Business Profile. Understanding the critical components of a compelling business listing. Tips to leverage customer reviews and respond effectively to boost your credibility. On-Page SEO for Senior Living Websites Crafting SEO-friendly content for your website that resonates with your target audience. Utilizing relevant keywords and phrases to improve organic search rankings. The significance of mobile-friendliness and site speed in SEO performance. Local Citations and Online Directories The role of local citations and directories in enhancing your local SEO efforts. Identifying authoritative directories for senior living facilities. Strategies to ensure consistency and accuracy of your business information across platforms. Link Building and Outreach Understanding the impact of link building in local search rankings. Tips for outreach to local organizations and businesses for link opportunities. Best practices for ethical and effective link building. Navigating Online Reviews and Reputation Management The influence of online reviews on consumer decisions in the senior living industry. Managing and responding to reviews professionally and empathetically. Strategies for improving your facility's online reputation. Thanks for joining us on this episode of Senior Living Mastermind. By implementing the insights we discussed today, you can enhance your facility's online visibility and attract more potential residents. Stay tuned for more valuable tips and expert interviews on senior living marketing and operations in future episodes. If you found this episode helpful, please subscribe to Senior Living Mastermind on your favorite podcast platform. Don't forget to leave us a review and share the podcast with others in the senior living community. Stay connected with us on social media for updates and upcoming episodes. Thank you for listening!

We know you want to make a real difference in your guests' lives. In this podcast, we talk with John Darby about TORCH's newest certification, the CDP. The CDP certification is the gold standard in dementia care, and it will give you the skills and knowledge you need to provide the best possible care for people with dementia and their families. TORCH has a live class in San Antonio on August 15 and an online opportunity. You can register here. AvetaGO sponsors this podcast. The all-in-one CRM and Marketing suite for Assisted Living and Residential Care Homes. Learn more about it at https://alf.avetamarketing.com/

Host: Mitch Alverson Guest: John Darby, CEO and Founder of Mercy House Episode Highlights: John's journey to the senior living industry and how he found his passion for assisted living. The evolution of Mercy House: From a single 16-bed facility to seven 16-bed facilities in Central Texas. John's focus on running a successful business and providing superior care to residents. The three pillars of Mercy House's marketing strategy: Placement agents, digital marketing, and nurturing the sales process. The importance of nurturing leads over an extended period to maintain top-of-mind awareness. Advice for individuals starting in the industry and how to approach staffing and culture. Innovation in staffing schedules and the value of non-certified staff genuinely caring for residents. Incentivizing staff with unique rewards instead of traditional annual raises. Conclusion: Wrap-up and final thoughts on building a thriving assisted living business. Invitation to listen to other episodes of the Senior Living Mastermind podcast. (Note: The show notes concisely summarize the podcast episode's main points and key takeaways for the audience. They are designed to complement the podcast and help listeners quickly grasp the key information shared in the episode.) Check out AvetaGO: The only sales and marketing software you need to grow and scale your Assisted Living business.

Today on the podcast, I'm joined by Cyndi Pressler. You'll be hard-pressed to find a more generous and wisdom-filled person in the Senior Living industry. Cyndi is the found of Care Home Consulting, a new venture where she focuses on consulting and coaching for Assisted Living Owners and Operators, as well as those looking to get into the Senior Living industry. Cyndi and some of her industry partners are hosting a CALM (Certified Assisted Living Manager) course that will be delivered over zoom. The event is Augst 9-11. To register you should reach out to Cyndi by emailing [email protected] or text Cyndi at 210-284-7921. You can learn more about Cyndi's offerings at her website: https://carehomeconsulting.com/ Today's podcast was brought to by AvetaGO the all-in-one Sales and Marketing platform built specifically for Assisted Living. If you want a way to get more leads, more tours, and more move-ins, then check out AvetaGO at https://alf.avetamarketing.com/

70% of all searches for Senior Living begin on Google... well technically, Google has a 93% market share, so almost all of them start there. Then almost 60% of those people are on their phones. That means people should be finding you on Google. Are you getting all of the calls? Do you know how many you're missing? You need AvetaGO. Check it out today at alf.avetamarketing.com

For the love of all that's good... please go find out where all of your login information is for your online life. It's imperative if you're going to get your digital marketing presence on point that you find all of these things. Here's a good list to start with: Your website Your website hosting Your domain (lots of times this is the same as your hosting, but not always) Facebook LinkedIn Instagram Twitter Google Business Profile (almost always your main gmail account) Also a tool that I use for managing passwords is LastPass. Check it out. It's worth the money. This episode was brought to you by AvetaGo. The best all-in-one marketing suite for Assisted Living Facilities.

Are you ready to take 2023 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space? On this live training, we'll be unpacking "Your 2023 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your Assisted Living business going into the New Year. You can watch the webinar replay and download the slides and spreadsheet by visiting this webpage.

If you're ready to book more tours, have more move-ins, and have more success, then here are two ways to do that: Check out AvetaGo - The best All-In-One Marketing Software for Assisted Living Facilities https://alf.avetamarketing.com/ Buy Mitch's book on Amazon or Get it Free from Mitch

If you're ready to book more tours, have more move-ins, and more success, then here are two ways to do that: Check out AvetaGo - The best on only All-In-One Marketing Software for Assisted Living Facilities https://alf.avetamarketing.com/ Buy Mitch's book on Amazon or Get it Free from Mitch

What keywords are most important for your Assisted Living Facility, and how do you set up your website to be sure you rank for those keywords? In this episode I'm reading from my book:  The Book on Digital Marketing for Assisted Living Facilities: How to get more tours, more move-ins, and more success. You can buy the book on Amazon or get a copy from me here.

Day 6 is all about Email Automation. We delivered the lead-generating asset, now we need to send the potential guest a series of emails that nurtures them along and ultimately ends up with them booking a tour or moving in. You need to be automating these emails. Your email game is critical to increasing sales. We've built this into our tool called AvetaGO. You can see it here. 

When a family finds your website are you offering them anything of value for their email address? You see, they aren't all ready to book a tour or call you. That is why you need Day 5 of the 12 Days of Automation. It's the Lead Generating PDF. You give them something valuable, like an Epic Checklist for Finding an Assisted Living Facility in exchange for their email. Once you've got the email address you follow up with 5 or 6 emails that will nurture them along until they are ready to come see your facility or move in. The power of automation makes all of this happen while you're sleeping. If you're interested in how we can make this happen, let me know by booking time with me here. Best, Mitch | 817-904-5080 | [email protected]

Day 4 is about something called Missed Call - Text Back. It solves a problem that some of you don't even know is happening. You're missing calls. I have one client that was missing 50% of calls that came in via their Google Business Profile. How many are you missing? Answering calls and following up is a powerful thing when it comes to sales. Did you know: Businesses that respond within an hour are almost seven times more likely to have meaningful conversations with decision-makers. Fast responders win up to 50% of sales. Calling after 30 minutes is 21 times less effective. A 1-minute response time can lead to 391% more conversions. 82% of consumers expect responses within 10 minutes. What if there was a way to immediately text your potential guest when you missed a call? And at the same time, you could notify your team that you missed the call so they can follow up ASAP. There is. We built it. Book time with me to learn more. Best, Mitch | 817-904-5080 | [email protected]

70% of people looking for Senior Living start their search online. That means your online marketing needs to be right. In Day 3 of the 12 days of automation, I'm talking about text widgets. Let's face it... people love to text like they love snow on Christmas. 61% of people are texting more since the pandemic, and texts have a 99% open rate. It begs the question, why aren't you utilizing text in your business? If your website isn't equipped with a texting widget, what are you waiting for? If you need help with this, book time with me here. Best, Mitch | 817-904-5080 [email protected]

Yesterday I told you that your website was the foundation of automation for your online marketing. On Day 2 of the 12 days, I'm going to let you know what the next part of your foundation is: Google Business Profile. I know how many hats you're wearing, and if anything can help save you time... it is AUTOMATION. If you're going to take advantage of the tools that are available to you, you must first get your Google Business Profile in check. Step 1: Make sure you have your Google Business Profile Step 2: Optimize your Google Business Profile Google provides this handy website to help you find your business or create your profile. P.S. If you'd like me to take a look at your Google Business Profile. Book some time with me here.

Day 1: Can you leverage tech to make your life easier? The 12 Days of Automation. Did you know... that 70% of families start their search for Senior Living online? That means a couple of things for you if you own and operate a Senior Living facility. Your website is the foundation of your online marketing. At the very least, your website needs these two things: 1) Clear messaging - need to know how you help my family survive and thrive... as soon as I land on your site. 2) A Clear Call to Action - it should be really easy to call you or book a tour of your facility on your site. We built a product for Assisted Living Facilities ONLY!! It helps with all things online marketing. Check it out here. https://alf.avetamarketing.com/

70% of people start their search for Senior Living online. It begs the question... are they finding your facility? This episode features our October webinar where we went deep into how to get ranked locally with Google Maps and your Google Business Profile.

Understanding How Search Engines Work: Chapter Four from The Book on Digital Marketing for Assisted Living Facilities: How to Get More Tours, More Move-Ins, and More Success.

Ever wonder what you really need on your Assisted Living Facility website? Well, in this episode, we get into that and tell you exactly what pages you need and where you should put the important stuff like your phone number and web forms. Don't forget to register for the TORCH Conference if you're in Texas. You can go here to register. If you need help with your marketing, go to Aveta Marketing.

I had the pleasure to interview the President and CEO of MercyHouse and TORCH, John Darby. MercyHouse is a network of Assisted Living Facilities here in Texas and TORCH is the Texas Organization of Residential Care Homes. John had lots of wisdom to share today. TORCHCON22, the 38th Annual Conference is happening Sept 13-15 in Frisco, TX. You can register at txtorch.com/conference and use the coupon code: MITCH to save $50. Check out MercyHouse here. Check out Aveta Marketing here.

If you're going to market your company online, you have to have a website. This episode goes into how to get things set up.  Upcoming Conference:  TORCH (Texas Organization of Residential Care Homes) Sept 13-15 Frisco, TX. Sign up here. 

Getting noticed online is really important for getting new leads. SEO (Search Engine Optimization) is the process of increasing your company's visibility on major search engines in the organic, non-paid listings as consumers are searching for your products or services. SEM (Search Engine Marketing also known as PPC or Pay Per Click) Google, Yahoo, and Bing all have paid programs that allow you buy listing associated with your keywords. Ready to get your online marketing right? Go to Aveta Marketing and send us a message from our online chat.

The only book for online marketing you'll ever need! If you've been trying to figure out how to get more tours and move-ins via the internet and keep coming up short, this book is a must-read. The Book on Digital Marketing for Assisted Living Facilities is a breakthrough written specifically for Assisted Living Facility business owners looking to increase their sales and grow their business by getting their internet marketing right. You can buy the book on Amazon here. You can connect with Mitch and the Aveta Marketing team here.

Today we get to sit down with Jennifer FitzPatrick, a highly renowned keynote speaker in the health and caregiving industry. She discusses the importance of how you frame whatever situation you're in. The "lense" your assisted living facility looks through will often determine your success and the energy of your organization. If you'd like to get ahold of Jennifer, you can do that by going here. https://www.jenerationshealth.com/ If you'd like to chat with Mitch about marketing for your Asssisted Living Facility, you can that by going here: https://avetamarketing.com/