Sensei Playbook

In this episode of the Sensei Playbook, Katie Naughton shares her upbringing in an automotive family, including a grandfather who rose through Ford with Lee Iacocca and helped turn around Chrysler, and a father who ran Mike Naughton Ford for 47 years and modeled hard work, relationship selling, and customer-first service. Katie describes carving her own path, training through NADA Dealer Academy, then moving to Toronto at 32 to buy and operate a Kia dealership as part of the less-than-1% of female dealer principals, navigating intimidation in a male-dominated industry by reading the room and building allies. She explains shifting from a tough management style to employee-first leadership, removing toxic performers, and using culture standards like constant hospitality and "Cinderella doesn't have a bad day." After COVID border constraints, burnout, and selling both the family Ford store and later her Kia store, she joined DSMA to guide M&A and valuations, and founded Drive Her Forward to provide deeper, community-based leadership development for women. 00:39 Introduction 01:55 Growing Up in the Car Business 12:38 Navigating as a Female Dealer Principal 16:03 US vs Canada Operations 16:58 Leadership Evolution 24:18 Building Culture 27:55 The Decision to Sell 38:05 Drive Her Forward 49:21 Legacy and Impact   Connect with Katie Naughton Website: https://www.driveherforward.com/ LinkedIn: https://www.linkedin.com/in/katiemnaughton/ Watch more episodes of The Sensei Playbook Podcast: https://www.youtube.com/playlist?list=PLiR2e-qlKR_6tb99b9j2kuiovVry89fCL

In this episode of the Sensei Playbook Podcast, Chris Snellgrove interviews Jean Reitelbach, a seasoned automotive marketing strategist with over 12 years of experience in the industry. Jean shares her journey from traditional marketing to automotive marketing, emphasizing the need for a strong connection between brand and operations. She discusses her role as an independent consultant assisting organizations in amplifying their brand messaging and operations. Jean also highlights the importance of leveraging technology, developing proactive strategies, and fostering a trust-based team culture in dealerships. The conversation delves into effective reputation management, conflict resolution, using reviews as data points, and the potential of AI tools in enhancing customer experience. 

Welcome to The Sense Playbook! In this episode, we sit down with Larry Feldman, a 30-year veteran of the automotive industry. With experience ranging from salesperson to dealer principal, Larry shares his passion for recruiting, training, and developing talent within dealerships. We discuss his recent busy schedule, including training sessions across states and handling over 100 ads for various dealership positions. Larry also opens up about his positive experience at NADA, the importance of customer experience, the symbiotic relationship between sales and fixed operations, and his philosophy on staying optimistic and hard-working in the industry. Additionally, Larry and Chris Snellgrove discuss the value of video testimonials and effective customer engagement strategies. Don't miss out on Larry's invaluable insights and upcoming events aimed at enhancing dealership operations. 

In this episode of the Sensei Playbook, listeners are treated to an invaluable discussion with Ali Reda, the current world record holder for the most cars sold in a year, and his mentor Damian Boudreaux, a top automotive trainer in the US. They delve into the transformative power of relationship selling, emphasizing the importance of community involvement, personalized customer care, and the immense value of believing in one's potential. Ali shares his journey from selling 30 cars a month to over 100, attributing his success to a customer-centric approach that avoids transactional sales methods in favor of building lasting relationships. The episode provides actionable insights for general managers of car dealerships on enhancing customer experience and leveraging community engagement for sustainable success in the automotive industry.  Auto Training Academy - https://autotrainingacademy.com/  Damian Boudreaux - https://damianboudreaux.com/ Reputation Sensei - https://reputationsensei.com/ 

Welcome back to the Sensei Playbook! In this exciting episode, our host Chris sits down with Tim Hayden, the CEO and founder of Brain Trust Partners. Tim shares invaluable insights into transforming the automotive industry with AI and data-driven strategies. Discover how to train AI models securely to know your business, improve customer experience, and boost sales. Learn about the critical role of data, entity resolution, and personalized engagement in modern marketing. Whether you're a general manager or owner of a car dealership, this episode is packed with actionable insights to elevate your business. Don't miss out on this deep dive into the future of automotive marketing!     

Peter Smith, founder and managing partner of Lion Partnership, shares his extensive journey in the automobile industry, from his early love for cars to building a successful consulting service aimed at transforming the industry.    During the discussion, Peter recounts his innovative approaches in car sales, touching on his role at Ford in Europe, as well as his remarkable success in selling a large volume of Volvos across the U.S. Peter emphasizes the importance of improving customer experience and the necessity for change in dealership operations, advocating for transparency, trust, and better training for dealership staff. He criticizes the traditional fear-based models and highlights a need for a more customer-centric approach.   Peter also delves into the role of technology and social media in modernizing the sales environment and stresses the significance of internal culture in affecting external customer perceptions. His ultimate goal is to create a more respectful, efficient, and trustworthy car-buying experience. 

This episode of the Sensei Playbook features Steve Roessler, a Chief Evangelist Officer with a deep background in technical sales and the medical industry, who transitioned to serving the automotive industry. Steve discusses the importance of customer engagement over traditional metrics in automotive dealerships and shares insights on how modern tools like AI, video messaging, and CRM platforms such as DriveCentric can vastly improve customer interactions and engagement rates. The conversation also touches on the cultural shift required in dealerships to prioritize customer behavior and experience to achieve higher sales and better retention. The podcast is aimed at professionals in the automotive dealership industry, emphasizing the role of effective customer communication, reviews, and testimonials in building trust and driving referrals. 

This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in the automotive industry, particularly when selling to women. Key points include the importance of genuine human interactions, the five steps to a five-star experience, and the physiological and psychological differences between male and female consumers. Katie shares her inspiration drawn from her own negative car-buying experiences and her drive to create inclusive environments. The episode also touches on utilizing social media effectively and the role of storytelling in customer relations. Katie discusses her nonprofit work with 'Ladies Take Control' and upcoming events designed to train car dealers on experience design.  Links:   Ladies Take Control: http://www.ladiestakecontrol.com/  The Power of Experience: www.thepowerofexperience.ca  Ladies Take Control pod: https://www.podpage.com/LTC/  Katie's Instagram: https://www.instagram.com/katiemares  TEDx Tickets: 2024 TEDx Southlake | Innovating the Human Experience, tickets available: https://www.tedxsouthlake.com/event-details-registration/2024-conference-innovating-the-human-experience 

In this episode of the Sensei Playbook podcast, the hosts interview Derek Simonds, a Brazilian Jiu-Jitsu black belt and former COO of Ziegler Automotive, now Executive Vice President at a Silicon Valley AI communications platform company. Derek shares his extensive experience in the automotive and technology sectors, discussing the transformative impact of AI on the automotive industry. Topics include improving customer experience, tackling communication challenges in dealerships, staff retention, and high turnover rates. Additionally, Derek draws parallels between his martial arts journey and his business tactics, emphasizing dedication and a competitive spirit. 

In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg, Kentucky. Duke shares insights from his early days selling cars in the 1990s to working with his father and transitioning into owning a dealership. The discussion covers various aspects of the automotive industry, including the challenges of customer satisfaction, the importance of online reviews, and evolving customer behavior. Duke reveals how he manages his dealership, emphasizes the value of personal customer interactions, and discusses the impact of digital retailing and attribution tools in modern car sales. The episode also touches on Duke's personal and professional philosophy, encapsulating his commitment to family, fair business practices, and continuous improvement in customer service. 

In this episode of the 'Sensei Playbook,' hosts interview Kyle Disher from Revdojo about his extensive experience and insights into the automotive industry. During the conversation, Kyle talks about his background in car sales, his travels for training, and his time working with various automotive giants, including Cardone and Edmonds. He explains how he has never really sold a car but transitioned from being a salesperson to a trainer. Kyle shares his experiences with mystery shopping, which helps dealerships improve their sales processes by providing detailed feedback. He discusses recruiting strategies, the impact of AI on the industry, and provides tips for effective follow-up and customer engagement. Kyle also shares personal anecdotes about his journey, including a story about a prospective hire's car exploding during an interview and some unconventional customer interactions. The discussion also covers Kyle's move to Colombia, his approach to sales training, and how Revdojo helps automotive dealers enhance their performance through innovative solutions like LMS and mystery shops. 

Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and a keen eye for emerging trends, she has played an integral role in shaping the group's growth and reputation. Join us as we delve into Jaymie's journey within the automotive realm, exploring her insights into leadership, customer experience, and industry evolution. From her strategies for cultivating a customer-centric culture to her vision for the future of automotive retail, Jaymie's expertise promises to inspire and enlighten. Get ready to gain invaluable insights from a true leader in the field as we uncover the secrets to success with Jaymie Hampson on the Sensei Playbook podcast! #AutomotiveLeadership #CustomerExperience #industryinnovation Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of knowledge on how to separate effective digital marketing strategies from the noise, guiding dealerships on harnessing the power of digital analytics to maximize marketing dollars and eliminate ad waste. As the founder of Generations Digital, he has dedicated himself to demystifying digital marketing, empowering dealer clients to make smarter ad spends and achieve tangible results. Throughout the episode, George delves into key topics such as the importance of understanding digital ad performance, optimizing Google Analytics for actionable insights, and navigating the complexities of digital marketing ROI measurement. Drawing from his extensive background as the first employee hired by Dealer Specialties, as well as his roles in vehicle content syndication and CRM management, George provides invaluable insights into the ever-evolving landscape of automotive digital marketing. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Sensei Playbook podcast! In this episode, we're thrilled to host an industry powerhouse who's transforming the automotive landscape one dealership at a time. Meet our guest, a dynamic force dedicated to enhancing dealership performance: a best-selling author, sought-after speaker, and renowned consultant Jonathan Dawson. With a passion for improving sales, reducing turnover, and implementing cutting-edge marketing strategies, they bring a fresh perspective honed from hands-on experience in the trenches of automotive retail. What sets our guest apart is their unwavering commitment to staying connected to the pulse of the industry. By actively working in dealerships every month and still selling cars, they maintain a deep understanding of the challenges and opportunities facing today's automotive professionals. At the heart of their approach lies Sellchology—an innovative philosophy that blends customer-focused selling, community-driven marketing, and impact-focused leadership. By harnessing the power of psychology, they empower dealerships to forge meaningful connections with customers, drive community engagement, and lead with purpose. Join us as we dive into the world of Sellchology and discover how our guest's insights are reshaping the automotive landscape. Get ready to elevate your dealership's performance and unlock new levels of success with the Sensei Playbook podcast! #AutomotiveSuccess #Sellchology #leadershipimpact Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

In this week's episode of the Sensei Playbook podcast, we had the pleasure of hosting Jody Devere from AskPatty.com. Jody's passion for differentiation and impact in the automotive industry shone through as she shared her insights on serving the women's market and promoting inclusivity in automotive retail. Throughout the episode, Jody emphasized the importance of being different and standing out in a crowded market. She highlighted the significance of asking questions, building trust, and creating meaningful connections with customers, especially women consumers. Jody's experience and expertise in cause marketing and community engagement added a unique perspective to the discussion, inspiring listeners to make a positive impact in their businesses. With a focus on empowering listeners to embrace their individuality and make a difference, Jody's message resonated with the hosts and audience alike. Her stories of off-roading adventures and personal growth served as a reminder that how we approach challenges in one aspect of our lives can translate into success in others. Overall, the episode was filled with valuable advice, engaging storytelling, and a sense of enthusiasm that left listeners inspired to take action and make a difference in their own businesses. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Jesse Orton, Platform Director of I-5 cars in California and a seasoned professional in the car industry. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review!  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't miss this opportunity to learn from one of the industry's finest. Tune in to the Sensei Playbook Podcast and elevate your game with Jesse Orton's strategies.  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Tim Cox, the founder and owner of CarNow and a seasoned professional in the car industry. Tim shared his insights on leadership, the importance of differentiation, and the power of purpose in business. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►  SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  

In this episode of the Sensei Playbook Podcast, the host welcomes Richard Herod III, owner operator of White Bear Mitsubishi, to discuss his success in branding and marketing in the automotive industry. Richard shares his journey from being a Saturn dealer to becoming the owner of the number two Mitsubishi store in North America. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►  SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Sensei Playbook Podcast! In this episode, we sit down with Damian Boudreaux, a renowned speaker, consultant, and educator in the automotive industry, with over 30 years of experience shaping success stories across the US and Canada. Join us as Damian shares his invaluable insights on cultivating success and driving growth in the automotive realm. From his unique approach to relationship selling to his unwavering commitment to empowering individuals to thrive, Damian's playbook is a game-changer for anyone hungry for improvement. Key Takeaways: - Unlocking the power of relationship selling - Strategies for building a profitable and scalable business - Transformative techniques for automotive professionals Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't miss this opportunity to learn from one of the industry's finest. Tune in to the Sensei Playbook Podcast and elevate your game with Damian Boudreaux's winning strategies. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

The Supercharged Career Track of one of the Finest Lady Leaders in the Car Business. Join us for an engaging episode packed with practical insights and useful strategies. Stay ahead in your career journey—subscribe now, and elevate your professional path to new heights! 🚀🎙️ Join the Conversation: Share your thoughts using #SenseiPlaybookPodcast   Subscribe: Don't miss future episodes! Subscribe to Sensei Playbook for more industry insights and don't forget to set your alerts so you don't miss out on the newest episode. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ►►ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review!  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  FOLLOW US ON SOCIAL MEDIA! ►►Follow Sensei on Instagram: https://bit.ly/sensei_IG ►► Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Join us in this episode as Faisal Saleem, COO of Children's Medical Group of Atlanta, shares insights on leadership and strategies for company growth. Discover his playbook for success in healthcare management.  Key Takeaways: Building a culture of leadership Overcoming healthcare industry challenges Proven methods for sustainable growth Join the Conversation: Share your thoughts using #SenseiPlaybookPodcast Subscribe: Don't miss future episodes! Subscribe to Sensei Playbook for more industry insights and don't forget to set your alerts so you don't miss out on the newest episode. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  ►► SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  ►►ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast  Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review!  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  FOLLOW US ON SOCIAL MEDIA!  ►►Follow Sensei on Instagram: https://bit.ly/sensei_IG   ►► Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  

Welcome to Career Changers, where professional growth meets ambition! Join Larry Feldman as he navigates the landscape of professional development and placement for driven dealer professionals. 🚗🎙️🔥 Discover the strategies and insights that can propel your career to new heights. Subscribe now and stay tuned for our upcoming YouTube content a treasure trove of knowledge designed for automotive enthusiasts with a passion for success. Your journey to career excellence starts here! Don't forget to subscribe, and like! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/freeconsultationrepsensei  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/completeonlineplaybook  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review!  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  FOLLOW US ON SOCIAL MEDIA! ►►Follow Sensei on Instagram: https://bit.ly/sensei_IG ►► Like us on Facebook: https://bit.ly/sensei_FB 

Embark on an inspiring journey with Tim Dawson, the Unstoppable General Manager of Riverside Toyota in Marquette, Michigan. Delve into the mind, body, and spirit of automotive excellence. Subscribe to our YouTube channel now and be the trailblazer diving into our upcoming podcast. Stay ahead, stay tuned, and ignite your automotive passion! 🚗🎙️🔥   Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading business leaders, will share their wisdom, inspire you, and guide you in providing a seamless customer experience while successfully scaling your venture. Don't forget to subscribe, and like!   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/freeconsultationrepsensei  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/completeonlineplaybook  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast  Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ FOLLOW US ON SOCIAL MEDIA! ►►Follow Sensei on Instagram: https://bit.ly/sensei_IG  ►► Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Unlock the secrets to success in the auto industry with the wisdom of David Cardella, NIADA Executive of the Year and CIADA CEO. Join us on this enlightening podcast episode, where David shares invaluable lessons and reflections. From 'Make a Friend, Make a Deal' to navigating the ins and outs of the industry, this episode is a must-listen for anyone seeking insights and inspiration. Tune in now to gain a unique perspective from a true industry leader. 🚗🤝 Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading business leaders, will share their wisdom, inspire you, and guide you in providing a seamless customer experience while successfully scaling your venture. Don't forget to subscribe, and like! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►► SCHEDULE A CALL TODAY: https://bit.ly/freeconsultationrepsensei ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/completeonlineplaybook ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ FOLLOW US ON SOCIAL MEDIA! ►►Follow Sensei on Instagram: https://bit.ly/sensei_IG  ►► Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Tough as a BUCKEYE, Wendy Rinehart Protects and Provides for OHIO Dealers. Wendy as Executive Director at Ohio Independent Automobile Dealers Association shares her valuable insights. Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading business leaders, will share their wisdom, inspire you, and guide you in providing a seamless customer experience while successfully scaling your venture.   Don't forget to subscribe, and like! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►SCHEDULE A CALL TODAY: https://bit.ly/freeconsultationrepsensei ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/completeonlineplaybook  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ FOLLOW US ON SOCIAL MEDIA! ►►Follow Sensei on Instagram: https://bit.ly/sensei_IG  ►► Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Dealers with Raving Fans...How They Did It and Why It Matters. Chief People Officer, Bernard Smalls shares invaluable wisdom from decades of developing the nation's best sales teams.  Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading business leaders, will share their wisdom, inspire you, and guide you in providing a seamless customer experience while successfully scaling your venture.   Don't forget to subscribe, and like! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►SCHEDULE A CALL TODAY: https://bit.ly/freeconsultationrepsensei ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥 FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/completeonlineplaybook ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ FOLLOW US ON SOCIAL MEDIA! ►►Follow Sensei on Instagram:https://bit.ly/sensei_IG ►► Like us on Facebook: https://bit.ly/sensei_FB ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Welcome to "The Sensei Playbook," the ultimate guide to mastering digital marketing strategies in today's fast-paced online world. Join your hosts, Bill Courtright and Chris Snellgrove, as they delve deep into the art of marketing strategy – helping you achieve more by doing less. Join us in this insightful interview with Randy Jones, Executive Director of the Alabama Independent Auto Dealer Association. Discover Randy's journey from growing up in Boaz, Alabama, to becoming a thought leader in the automotive industry. Learn his secrets to success, the importance of continuous learning, and how the association helps dealers thrive. Plus, Randy shares his favorite authors and thought leaders who have influenced his career. Don't miss this conversation packed with wisdom and inspiration! Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading business leaders, will share their wisdom, inspire you, and guide you in providing a seamless customer experience while successfully scaling your venture.  Don't forget to subscribe, and like! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  ►► SCHEDULE A CALL TODAY: https://bit.ly/freeconsultationrepsensei 

Welcome to "The Sensei Playbook," the ultimate guide to mastering digital marketing strategies in today's fast-paced online world. Join your hosts, Bill Courtright and Chris Snellgrove, as they delve deep into the art of marketing strategy – helping you achieve more by doing less. In this podcast, you'll gain invaluable insights from Chuck Bonanno, the executive director of the Florida Independent Auto Dealer Association, and a seasoned automotive industry veteran with 35 years of experience. Chuck brings a unique perspective to the table, sharing his wealth of knowledge on serving automotive buyers and sellers alike. Discover the tools, strategies, and secrets that will empower you to create a winning online marketing strategy for your business. Our guests, including leading business leaders, will share their wisdom, inspire you, and guide you in providing a seamless customer experience while successfully scaling your venture.   Love the show? Subscribe, rate, review, & share! https://reputationsensei.com/

Success is not a one-time event, but a journey that requires a positive mindset, intentional goal setting, and diligent execution of the right plan. Follow the 'John Barber' Way to turn your dreams into reality and achieve success on your own terms. In this episode, John Barber, President and Owner of SpeedPro of Norcross Georgia, discusses how to pursue success. Known for his goal-setting prowess and business acumen, John shares his insights on achieving success with a winning mindset and working the right plan. He dives deep into the importance of mindset, goal setting, and planning for success. If you're looking to achieve their best year yet and bridge the gap between where you are and where you want to be, then this episode is for you. Tune in now!   Love the show? Subscribe, rate, review, & share! https://reputationsensei.com/

Imagine doing everything you need to do in your marketing without having to jump from one platform to another. That's what an all-in-one marketing automation platform allows you to do. This can potentially give you a lot of extra time on your hands that you can spend on whatever it is you should be focusing on in your business. In this episode, industry-renowned marketing automation and CRM expert Reno Pace joins to Bill Courtright and Chris Snellgrove to talk about the benefits of having such a tool in your hands. Reno has been working with the team at Digital Media Nation in creating what would become their all-in-one marketing platform that is going to be launched in Q1 2023. Tune in to learn more about it!

We are technically in an economic recession right now. As the market experiences a major downturn, it is up to you to do a complete mindset shift and embrace a perspective of success. Bill Courtright and Chris Snellgrove share how they handle the recession by spending time and resources to differentiate themselves from the rest. They discuss the best ways to make your business trustworthy in this challenging market. Bill and Chris also talk about keeping a positive attitude despite the negative energy and the importance of consistent improvement.

In today's world of connectivity, if your business is not online, then you're getting left behind. And with everyone competing in the space, you need to cut through the noise to get visibility. What better way to do that than to learn social media mastery? In this episode, Bill Courtright and Chris Snellgrove share their expertise on this topic to help you use social media to expand and grow your business. They break down the common mistakes companies make on these online platforms and what they need to do instead to build those relationships that stick. Join them in this conversation and learn the art of relatability, credibility, and overall social media mastery!

How do you know your digital marketing efforts are working? It's pretty straightforward because everything in digital marketing is measurable. Are you getting enough traffic? Are closing more sales? Is your revenue increasing? In this episode of The Sensei Playbook, Bill Courtright and Chris Snellgrove answer some of the community's questions about digital marketing.  They discuss why reputation marketing, combined with local SEO and social media, is a powerful trifecta that will give you amazing placements in local search. They also discuss the importance that Google places on business getting reviews and, more importantly, responding to those reviews. Finally, they help us understand what progression really means in digital marketing. All these and more in this packed episode. Stay tuned!

On the inaugural episode of "The Sensei Playbook," Chris and Billy share their vision for the podcast. With over 60 years of marketing experience, they have accrued quite the playbook of tips and tricks that are tried and true and are passionate about sharing that wisdom with you. This week, they talk about where they have been, where they are currently, and where they see things moving forward. So grab a pen and paper, enter the dojo, and get ready to become a marketing black belt!