Service MVP Sales Training Podcast with Joe Crisara

What makes customers trust your company before your technician even knocks on the door?In this episode of the Service MVP Podcast, Joe Crisara sits down with branding expert Dan Antonelli of KickCharge Creative to break down the real power of branding in the home service industry.From truck wraps and logos to company culture, recruiting, customer trust, and sales psychology — this conversation dives deep into how top brands create emotional connection, increase close rates, attract better employees, and dominate local markets.You’ll Learn:✅ Why branding affects technician confidence✅ How strong brands lower acquisition costs✅ The meaning behind becoming “5-mile famous”✅ Why authenticity matters more than ever in the AI era✅ How branding influences company culture and leadership mindset✅ The connection between branding, average tickets, and customer trust✅ Grassroots marketing strategies contractors overlook✅ How AI should (and shouldn’t) be used in branding and marketingIf you’re a contractor, business owner, marketer, or home service professional looking to stand out in a crowded market, this episode is packed with practical insights and real-world examples you can apply immediately.💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callConnect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.comSupport the show

In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Jack Smith, owner of Smith Heating and Air, to discuss how a former coal miner transformed his passion for airflow, efficiency, and customer care into one of East Tennessee’s trusted HVAC companies.Jack shares his incredible journey from working in the coal mining industry to becoming an HVAC specialist focused on airflow, energy efficiency, indoor air quality, and customer care.You’ll learn: ✅ Why airflow problems are more common than homeowners realize ✅ How improper ductwork increases energy costs ✅ The importance of preventative HVAC maintenance ✅ What homeowners should know before replacing a system ✅ How TVA energy programs help reduce costs ✅ Why customer relationships matter in home services💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callConnect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.comSupport the show

Most homeowners only buy one or two roofs in their lifetime — and according to Mike Harvey, that lack of experience leaves many vulnerable to confusion, pressure sales tactics, and inflated pricing.In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Mike Harvey, founder of SkyeVantage powered by The Roof Resource, to discuss how his company is modernizing the roofing industry through transparency, technology, and a completely different customer experience.Mike shares how he walked away from traditional roofing after realizing homeowners were often paying far more than necessary simply because they didn’t know what questions to ask. That realization led him to create a new model designed to educate homeowners, simplify the buying process, and remove unnecessary overhead and pressure from roofing sales.What you'll learn✅ Why traditional roofing pricing varies so wildly✅ How SkyVantage uses technology to create transparent roof pricing✅ The hidden costs homeowners unknowingly pay for in traditional roofing models✅ How virtual consultations and Zoom presentations are changing home services✅ Why transparency builds trust faster than high-pressure sales tactics✅ The role of emotional connection in virtual selling✅ How homeowners can better understand roofing investments✅ The future of roofing and home improvement servicesIf you’re a homeowner researching roofing solutions, or a contractor looking to modernize your service model, this episode delivers powerful insights into where the industry is heading.💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callConnect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.com#HVACSales #ServiceMVP #ContractorGrowth #BlueCollar #HVACTraining #BusinessSystems #ServiceTitan #FieldServiceManagementSupport the show

Most service businesses obsess over what happens inside the home…But what if your sales actually start before your technician even arrives?In this episode of the Service MVP Podcast, Joe Crisara sits down with fleet expert Renee Milum from JumpSpark Fleet Management Solutions to break down how your vehicles can become one of your most powerful sales tools.From saving time and cash flow to building trust and credibility to turning every truck into a rolling billboard that generates leads, this conversation reveals a side of business most contractors completely overlook.If you’re still buying trucks the old way, managing everything yourself, or showing up in unbranded vehicles, this episode could change how you think about growth.What You’ll Learn:✅ Why your fleet is your first impression and first sale✅ How contractors waste massive time sourcing, buying, and managing vehicles✅ The hidden cash flow advantage of fleet leasing vs buying✅ How branding your trucks can increase trust and close rates✅ The real reason small contractors struggle to scale fleets✅ How turnkey fleet solutions eliminate headaches (sourcing, upfitting, wrapping, delivery)✅ Why maintenance tracking alone can save thousands in preventable costs✅ How to turn your fleet into a growth engine—not an expense💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callConnect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.comSupport the show

In this episode of The Home Service Heartbeat Podcast, Joe Crisara sits down with Dan Foley, owner of Foley Mechanical, who shares what it really takes to succeed in HVAC after 40+ years in the industry.From losing $300,000 early in his business to building a reputation for high-end, custom HVAC solutions, Dan breaks down the lessons every contractor needs to hear.If you’re an HVAC Tech thinking of owning a Company, you need to watch this first.In this episode, you’ll learn:✅  Why technical skill alone won’t make you successful✅  How to communicate value when customers focus on price✅  The hiring mistake that nearly cost him his team✅  Why doing fewer calls can actually grow your business✅  How to build long-term customer trust Connect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.comSupport the show

Most HVAC contractors are overcomplicating their sales and it’s costing them deals.In this episode of the Service MVP Podcast, Joe Crisera and J.T. Stewart break down why homeowners don’t respond to technical jargons and what actually drives buying decisions.They also dive into the growing opportunity around heat pump technology and how contractors can position themselves ahead of the curve by simplifying their message and improving their customer conversations.If you want to increase your close rate, stand out from competitors, and take advantage of the heat pump wave, this episode is for you.You’ll Learn:✅ Why HVAC acronyms kill your sales instantly✅How to simplify your pitch and connect with homeowners ✅ The real reason heat pumps are a “blue ocean” opportunity ✅ How better conversations lead to higher close rates 💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callConnect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.comSupport the show

If your foundation is broken, your marketing will never work no matter how much you spend.In this episode of the Service MVP Podcast, Joe Crisara sits down with Nate Fischer of Local Optics to break down the biggest mistakes contractors make in digital marketing and how to fix them before they cost you time, money, and opportunities.From messy Google Business profiles to weak branding and inconsistent data, Nate reveals why most contractors struggle to get quality leads and what the top performers are doing differently.You’ll learn how to build a clean, scalable marketing foundation, attract better customers, and position your company to win in a world where AI and search behavior are changing fast.If you want better calls, better customers, and better close rates, this episode shows you where it really starts.In this episode, we break down:✅ Why a “dirty” Google Business profile can damage your visibility✅ The #1 foundational mistake contractors make (and how to fix it)✅ How strong branding attracts higher-quality customers automatically✅ Why most websites fail within seconds and how to avoid it✅ How AI and search changes are reshaping local service marketingConnect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.comSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Marko Sipilä to break down a game-changing shift in the home service industry: online pricing and instant quote tools.Today’s homeowners don’t want to guess anymore, they want real numbers upfront. And if you’re not giving it to them? Your competitors are.Marco shares how tools AI Tools are helping contractors:✅ Attract higher-quality leads✅ Increase closing rates (up to 2x)✅ Eliminate price objections before the appointment✅ Turn transparency into a competitive advantageJoe dives deeper into what happens after the quote: how to pivot from online pricing into high-value in-home sales, uncover hidden problems, and present solutions that customers actually want.Connect with Service MVP:🌐 Website: www.servicemvp.com📈 Join Total Immersion Training: attendti.comAbout the Guest:Marko Sipilä is the founder of HVAC Quote. They help contractors turn website traffic and paid ads into real, qualified opportunities by letting homeowners get an instant price range, submit their info, and automatically trigger fast follow-up. Support the show

In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Troy Daland, a U.S. military veteran and owner of Air Zero in the Tampa Bay area.Troy shares how his 24 years in the military shaped the way he leads, hires, and trains his team and how those same principles are helping him build a service business rooted in discipline, integrity, and transparency.From hiring based on character to using technology and AI to better serve customers, this episode is a powerful breakdown of what it really takes to build a modern home service company that customers trust.You’ll Learn:✅ How military leadership principles translate into high-performing service teams ✅ Why hiring for attitude and character beats experience every time ✅ The “assess, select, train” framework for building a winning team ✅ How transparency (pricing, photos, videos) builds instant customer trust ✅ Why soft skills matter more than technical skills in home services ✅ How to position your company as a trusted partner—not just a repair service ✅ The role of AI and smart technology in the future of HVAC ✅ How giving technicians more time per call leads to better results and higher value💡ABOUT THE SHOW: The Home Service Heartbeat celebrates the entrepreneurs who keep our homes running and our communities strong.Host Joe Crisara interviews market-leading home service business owners to uncover their stories, strategies, and hard-won lessons—from HVAC and plumbing to electrical and landscaping.Each episode explores what it takes to build a thriving business, lead with purpose, and make a lasting impact in your local market.Share your story with us here: Book a spotWant to level up your sales and service game? Check out Joe’s free book here: https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue: https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Matt Simet, owner of PlumbRite in Omaha and a third-generation master plumber.From riding in his grandfather’s truck as a kid to building a premium service company, Matt shares how he turned old-school values into a modern, high-performing plumbing business.This episode dives deep into what it really takes to deliver world-class customer service, build a team that actually cares, and grow a profitable service company without cutting corners.You’ll Learn:✅ Why “doing it right the first time” is the foundation of long-term success ✅ How to hire and train technicians who actually believe in your process ✅ The 30-60-90 onboarding system that builds consistent performance ✅ Why technical skill + customer communication = real profitability ✅ How full system diagnostics prevent callbacks and build customer trust ✅ The power of offering premium, mid-range, and economy options ✅ How to position your business as a premium service provider (and charge accordingly) ✅ Why community involvement and connection drive long-term brand loyaltyIf you're a contractor, plumber, or service business owner looking to improve your team, increase your revenue, and deliver better customer experiences, this episode is packed with real-world strategies you can apply today.💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime friend and industry leader John Baethke of Baethke Plumbing in Chicago.Together, they break down the real cost of running a service business, the hidden gap between expenses and value, and what it truly takes to build a high-performing team in one of the toughest markets.If you're a contractor struggling with pricing, performance, or team accountability, this is the episode you need. You’ll Learn: ✅ What the Financial Reality Gap is—and why most contractors ignore it ✅ How to stay profitable with high labor costs and overhead ✅ Why hourly pay (NOT commission) can drive better customer outcomes ✅ The real reason options-based selling builds trust and closes more jobs ✅ How to create a culture of accountability, training, and continuous improvement ✅ Why hiring for character is more important than hiring for skill ✅ How weekly training and recognition drive long-term performance ✅ The secret to getting technicians to believe in the process (not just follow it)💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Michael Fox of Corberry Digital to break down a hard truth most contractors overlook: marketing doesn’t fix a broken operation.Michael shares how digital marketing, data, and customer experience are all connected — and why the real key to growth isn’t just generating more leads, but improving the entire customer journey from the first click to the final sale.From call center performance to technician trust in the home, this episode reveals how top-performing companies turn digital strategies into real revenue — while others waste money chasing leads that never convert.You’ll Learn:✅ Why marketing is NOT a silo and depends on your operations✅ How Google actually ranks and rewards service businesses✅ Why conversion rate = customer trust✅ The role of call centers, technicians, and systems in driving revenue✅ How to identify “friction” in your customer journey✅ Why most contractors overspend on ads without fixing conversion✅ The importance of revenue tracking and real data (not guesswork)✅ How reviews, videos, and social proof impact buying decisions✅ What to look for in a marketing partner (and red flags to avoid)If you're an HVAC, plumbing, or home service business owner tired of spending money on marketing without seeing results, this episode will change how you think about growth.💡 Free Resources Mentioned:Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!#ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersalesSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Brigham Dickenson, founder of Power Selling Pros, to talk about the real driver behind high-performing home service teams: culture, leadership, and standards.Many business owners focus on sales strategies and operations but overlook the rituals and leadership habits that shape a company’s culture. Brigham shares how weekly meetings, recognition, and clearly defined standards can transform team accountability and help leaders build a culture where people consistently choose what’s right over what’s easy.If you're a home service owner, manager, or team leader who wants to build a stronger culture and get your entire team aligned with your mission, this episode is packed with insights you can start applying immediately.You’ll Learn:✅ Why weekly team rituals can dramatically improve company culture✅ How leaders set the tone for accountability inside their business✅ The difference between doing what’s easy vs. doing what’s right✅ Why clearly defined standards make discipline and coaching easier✅ How transparency from leadership builds trust with your team✅ The role of recognition and “weekly wins” in motivating employees✅ Why a mission-driven culture leads to better service for customers💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!#ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersalesSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Maggie Swift from Unframed Digital to break down one of the most misunderstood growth drivers in the trades: SEO.They dive deep into the balance between authentic brand messaging and keyword strategy, why SEO is never “done,” and how contractors lose market share when they treat it as a one-time project instead of a long-term investment.Maggie explains how Google’s constant algorithm updates impact your rankings, why technical jargon can actually hurt your search visibility, and how high-intent keywords drive warmer leads that make salespeople happier and more profitable.You’ll Learn: ✅ Why SEO must be tied to real keyword research ✅ The difference between website copy and SEO content ✅ Why competitors can copy keywords  and why consistency wins ✅ How often SEO should be updated (and why it’s ongoing) ✅ How SEO shortens sales cycles and improves close rates ✅ The data infrastructure every contractor must have (Google Analytics & conversion tracking) ✅ How to evaluate your SEO partner and avoid getting scammed ✅ What a real SEO assessment should includeSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Nick Bouza, Director of Training for 1-800-Plumber +Air, a multi-state service company, to break down why training isn’t optional if you want to win.This conversation dives deep into what real training looks like inside high-performing service companies.You’ll Learn:✅ Why training must be a lifestyle, not a one-time event✅ The #1 mistake companies make with training (and how to fix it)✅ How ego and false confidence block growth in the trades✅ What goes into structuring a high-impact training session✅ Why follow-up and repetition create mastery✅ How confidence is built through practice, not experience alone✅ Why owners must lead training, not delegate it✅ How consistent training increases professionalism, trust, and revenueIf you're an HVAC, plumbing, electrical, or home service business owner who wants a sharper, more confident, and higher-performing team, this episode is your wake-up call.💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Cory Hutcherson, founder of Sock Knocker and a specialist in call center systems and customer experience for home service companies. Cory shares his journey growing up in the trades, the legacy of his father Rick Hutcherson, and how modern call centers can transform revenue, customer trust, and business growth.From technician training roots to building SOPs and playbooks for multi-location service companies, Cory breaks down what most contractors miss: the call center isn’t just answering phones — it’s the engine that drives bookings, customer perception, and long-term loyalty.You’ll Learn:✅ Why the call center is the true front line of your service business✅ The biggest mistakes companies make with CSRs, scripts, and phone systems✅ How technology, routing, and process impact the customer experience✅ The simple communication habits that increase bookings and trust✅ Why using the customer’s name changes connection and conversion✅ The difference between “training CSRs” and building a true call center system✅ How SOPs, culture, and leadership affect call performance✅ What top-performing service companies do differently when handling inbound callsIf you run an HVAC, plumbing, electrical, or home service company, this episode will change how you think about customer service, call handling, and the systems that drive growth.💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with George Blitch of All Out Cooling & Heating (Arizona) to unpack what it really takes to grow an HVAC company from the ground up — from “owning a job” to building a real, profitable business.George shares the lessons learned from nearly two decades in the trade, the mistakes most contractors make early, and the turning points that helped him shift from technician mindset to business owner. From branding and training to knowing your numbers and building a team, this conversation is packed with real-world insight for service professionals ready to level up.You’ll Learn:✅ The biggest mindset shift from technician to business owner✅ Why branding builds trust before the doorbell even rings✅ How training and options transform customer decisions✅ The role of culture, leadership, and team alignment in growth✅ Why knowing your numbers can make or break your company✅ How one pricing and cost shift turned losses into real profit✅ When to hire your first employee — and why waiting can stall growth✅ How memberships and training help weather slow seasons💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Coach, sits down with Tony Bertolino, Vice President of the National PHCC (Plumbing-Heating-Cooling Contractors) Organization and a fourth-generation plumber, to talk about the real future of the trades.This is more than a career story — it’s a powerful conversation about legacy, leadership, education, workforce development, and elevating the plumbing industry at a time when skilled trades are more essential than ever.Tony shares firsthand insight into what’s changing fastest in plumbing, why education and mentorship matter, and how organizations like PHCC are shaping the next generation of skilled professionals. From licensing paths to leadership habits, this episode challenges outdated perceptions of the trades and highlights the massive opportunity available for those willing to step up.You’ll Learn:✅ Why the skilled trades are more critical than ever — and misunderstood✅ How plumbers can build long-term careers, not just jobs✅ The biggest challenges facing workforce development today✅ What PHCC offers contractors, technicians, and future leaders✅ The habits Tony sees in top-performing plumbers and technicians✅ Why education, personal growth, and mentorship drive retentionIf you’re a plumbing, HVAC, or service contractor — or someone considering a future in the trades — this episode will reshape how you view the industry and your role in it.💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price.As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication, verbal packaging, and problem-first selling.You’ll Learn:✅ Why lowering your price is the fastest way to lose✅ How to create value when customers are price-shopping✅ The power of verbal packaging (and how one word can change everything)✅ How to pre-sell solutions before showing the price✅ Why training matters more now than ever for service prosIf you want to close higher-ticket jobs even when competition is fierce, this episode is a must-watch.💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with longtime client, colleague, and industry veteran Bill Brown, formerly of Level Heating & Air Conditioning and Plumbing and now with Garage Kings.For more than a decade, Bill has applied the Service MVP Total Immersion system across multiple trades — HVAC, plumbing, and now specialty home services — while hearing the same objection over and over again:“This won’t work for me.”In this candid conversation, Bill breaks down why that mindset holds businesses back, how leadership commitment changes everything, and why offering better options isn’t pushing sales but it’s delivering better service.From tripling average tickets to doubling business growth, Bill shares real-world lessons from the field and explains why this system works regardless of trade, personality type, or geography.If you’re a contractor or business owner who wants higher close rates, stronger teams, and more profitable jobs without becoming “salesy,” this episode is a must-watch.You’ll Learn:✅ Why “this won’t work for me” is usually a leadership issue, not a system issue✅ How offering options actually builds trust and improves customer experience✅ What separates teams that succeed with training from those that resist it✅ Why premium solutions help customers make better decisions✅ How consistent training drives higher tickets, better reviews, and long-term growth💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with sits down with Rich Hart, co-owner of Harts Services, a powerhouse company delivering plumbing, electrical, sewer, and HVAC services across Washington State.Rich shares the raw story behind building a company from door-knocking and struggle to a $30M operation with 165 employees—and why success in the trades isn’t about tools or trucks, but people, accountability, culture, and leadership.This episode dives deep into what it really takes to scale a service business the right way: transparent numbers, difficult conversations, caring leadership, and a relentless focus on growth. Joe and Rich break down how data, motivation, and human connection must work together to drive performance without burning out your team.If you’re a contractor, owner, or leader trying to grow revenue and culture at the same time, this episode is required listening.You’ll Learn:✅ How Rich scaled Harts Services to $30M with 165 employees✅ Why service businesses are people businesses first✅ How to deliver hard truths with respect and motivation✅ Why transparency with numbers builds trust instead of fear✅ How to hold teams accountable without destroying culture✅ The real reason most companies struggle with leadership✅ How weekly all-hands meetings create alignment and momentum✅ Why “We Care More” must be proven daily, not just marketed✅ What kind of employees thrive in a high-performance culture✅ Why growth mindset beats entitlement every time💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Willie Ward, owner of Affordable Pro Heating & Air Conditioning and founder of the viral Facebook community HVAC Is Life.Willie shares his real, unfiltered journey from starting as a one-man HVAC operation in 2020 to building a growing company, leading a team, and creating one of the most active HVAC communities online. This episode dives deep into leadership, pricing, mindset, mentorship, communication, and using humor and technology to build a modern trades business.Joe and Willie talk about the hard lessons most contractors learn the expensive way: why being “too nice” can hurt your business, how raising prices must come with higher standards, and why systems, communication, and personal growth matter more than technical skill alone.You’ll Learn: ✅ Why surrounding yourself with the right mentors and peers accelerates growth ✅ The biggest mistakes new contractors make when pricing their services ✅ How Willie scaled from a one-man show to a team-based operation ✅ The importance of communication and professionalism when leading employees ✅ Why missing phone calls costs contractors real money ✅ How humor and content creation can build brand trust in the trades ✅ How AI and technology are changing training, communication, and operations ✅ Why leadership starts with holding yourself to a higher standard ✅ How community and networking can help you avoid costly mistakes💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!#ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersalesSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Brian Burton of the Waste No Day Podcast for one of the most raw, powerful conversations ever recorded for the trades.Brian shares his unbelievable journey—from addiction and rock bottom to becoming a respected leader, sales trainer, and VP in the home services industry. This episode goes far beyond sales tactics. It’s about communication, discipline, recovery, leadership, and the mental battle every tradesperson faces every single day.Together, Joe and Brian break down why most technicians don’t fail because of lack of skill—but because of a lack of communication, confidence, and belief. They also dive into the neuroscience behind discipline, the mindset shift required to grow as a professional, and why selling ethically is actually an act of service.If you work in plumbing, HVAC, electrical, garage doors, or any home service trade, this episode will challenge how you think about sales, leadership, and your own potential.You’ll Learn:✅ The difference between ethical selling and “pushy sales”✅ How discipline and personal responsibility fuel long-term success✅ Why most people lose jobs due to poor communication—not poor workmanship✅ How to overcome fear of rejection on service calls✅ The neuroscience behind discipline, habits, and personal growth✅ How recovery principles align with leadership and service excellence✅ Why sales skills can change your income and your life💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao CamargoFrom nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention. This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options transform profitability, and why retaining existing clients is the most overlooked growth lever in any business.What You’ll Learn:✅ Why “value first” beats price every time✅ The real reason underpricing keeps businesses stuck✅ How premium, mid-range, and economy options change buyer behavior✅ Why copying competitor pricing is a flawed model✅ How Joe went from debt to scaling a multi-million-dollar coaching business✅ The hidden cost of chasing new clients instead of retaining current ones✅ How to reduce client churn by taking ownership and improving service✅ Why communication—not skill—is the biggest profit multiplier💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling.Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer networking, and business development.This episode is a must-watch for contractors who want to build teams that last.  What You’ll Learn:✅ What PHCC actually does (and why it’s one of the most powerful resources in the trades)✅ How contractors can develop technicians from apprentice to journeyman✅ Why peer-to-peer networking saves contractors from costly mistakes✅ How PHCC apprenticeship programs work (time, cost, commitment)✅ Why communication skills are just as important as technical skills✅ How contractors can attract young talent into plumbing & HVAC✅ Why passion and professionalism matter more than experience alone✅ How Service MVP and PHCC are collaborating to raise industry standardsSupport the show

In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community.Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today.What You’ll Learn:✅ Why undercharging actually lowers your value✅ The science of premium, mid, and economy pricing✅ How offering options increases trust + close rate✅ The biggest mistake techs make on service calls✅ Why people always come before process✅ How AI is changing technician performance with OptionBuilder.aiIf you’re ready to stop guessing on pricing and start delivering higher value service, this episode is a must-watch.💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling.Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales professionals who want to stay top of mind, build trust, and grow their influence.What You’ll Learn:✅ How genuine relationship-building creates long-term opportunities✅ Why contractors should nurture connections—not just chase transactions✅ How AI can support your outreach (and where it shouldn’t replace you)✅ The step-by-step system Ella uses to stay connected with hundreds of clients✅ How publishing a book can elevate your brand and strengthen client loyalty✅ Real examples from Joe’s book launch strategy and endorsements✅ How to reach Ella if you want help writing or publishing your own book💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems.From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life stories, Dale reveals how real relationships (not technical skills) fuel consistent sales success.This episode is packed with emotional intelligence, storytelling, and practical wisdom for anyone in the service industry who wants to grow their results by focusing on what truly matters: people.What You’ll Learn:✅ How empathy and understanding the customer’s perspective drive trust and sales✅ Why relationship-building is 80% of every successful service call✅ How to naturally connect with clients using everyday cues✅ How personal stories and shared experiences accelerate rapport✅ Why “people first” is the most powerful differentiator in service sales✅ How to stay optimistic and grounded even during tough beginnings💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callDon’t forget to like, subscribe, and share to help your team master these strategies!Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with James Hatfield, Chief Revenue Officer of Live Switch, to uncover one of the most powerful evolutions in the home services industry: instant live video communication. He reveals how Live Switch is transforming field operations, speeding up sales, improving diagnostics, enhancing quality control, and even enabling call by call management with a single tap. You’ll hear eye opening real world examples from emergency response, sports arenas, remote workers, restoration pros, and everyday contractors who are using video to win the “race to the face.”What You’ll Learn:✅ Why most contractors suffer from financial blind spots and how James overcame his✅ How Live Switch evolved from emergency response tech to a home services essential✅ What “race to the face” and “speed to lead” really mean for sales✅ Real examples of how instant video reduces callbacks and improves customer trust✅ How video transforms documentation, training, and quality control✅ Why call by call management becomes easier, faster, and more consistent✅ Simple ways contractors can use QR codes, screen sharing, and cloud recording to close more jobsSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Jennifer Bagley, CEO of CI Web Group and host of The Catalyst for the Trades, to discuss how AI is reshaping the service industry and what contractors must do now to stay ahead.From understanding the shift from traditional SEO to AI-driven marketing, to building agentic frameworks that automate entire workflows, Jennifer breaks down the real opportunities (and risks) of integrating AI into your business.Discover how contractors can move beyond “just having a website” to building a true AI-enabled digital presence that works 24/7—responding, learning, and optimizing faster than any human team ever could.What You’ll Learn: ✅ The difference between ChatGPT-level AI and advanced agentic networks ✅ How AI is transforming SEO, marketing, and customer response times ✅ The key questions contractors should ask their marketing team right now ✅ Why traditional WordPress sites are holding your business back ✅ How to future-proof your company for AI-to-AI business transactions💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Robb Leishman, founder of Legit5 Marketing, to explore what it really means to be authentic in today’s AI-driven world.From garage door contractors to home service professionals, Robb shares powerful insights on how genuine connection, trust, and authentic storytelling can transform your marketing and your business. Learn how to stay top of mind with customers, build credibility through real reviews, and create marketing that actually feels human.What You’ll Learn:✅ How to use AI without losing your authenticity✅ Why reviews are your most powerful form of marketing in 2025✅ The secrets to creating a relatable, human-centered website✅ Common marketing pitfalls that drive customers away✅ How emotional support and real relationships build lasting business success💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh — a master plumber, mentor, and inspiration who’s built an empire despite being legally blind.Bob’s story is about redefining challenges. From starting in the trades with his father to leading a multi-location plumbing business with over 60 employees, Bob shares the principles that keep him moving forward: perseverance, people-first leadership, and a relentless passion for solving problems others can’t.What You’ll Learn: ✅ How Bob turned personal challenges into professional strength ✅ The mindset behind leading and motivating a team of 60+ people ✅ How to build a culture of accountability and integrity in your business ✅ Why fixing the person matters before fixing the problem ✅ The power of education and choice-selling in service successWhether you’re a technician, business owner, or someone looking for inspiration to keep pushing forward, Bob’s story will remind you that limitations don’t define you — your drive does.💡 Free Resources Mentioned:Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator, to uncover what truly sets top-performing salespeople apart from the rest.Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions that creates meaningful conversations and lasting client relationships.What You'll Learn:✅ Why emotion, not logic, drives buying decisions✅ How to ask questions that spark engagement and trust✅ The secret to turning discovery meetings into consultations✅ How to use stories to make your message unforgettable✅ Why your goal isn’t to “win every deal”, but to qualify the right ones💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://www.servicemvp.com/mvpclubCheck out The First Meeting Differentiator book by Lee Salz here:https://salesarchitects.com/books/first-meeting-differentiator/Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with branding authority Dan Antonelli, founder of KickCharge Creative. Together, they explore how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams, and creating long-term customer loyalty.What You’ll Learn: ✅Why branding is the secret weapon behind successful marketing and sales✅The strategies that turned A1 Garage Doors, Goettl, and Grasshopper Services into industry leaders✅The must-have elements of a memorable and profitable home service brand✅How professional logos and truck wraps directly impact growthIf you’re ready to separate your company from the crowd and position your brand for lasting success, this episode is a must-listen for every HVAC, plumbing, electrical, or garage door contractor.💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast.Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service business, this conversation is packed with gold nuggets on adaptability, pricing strategies, and turning one-time jobs into recurring opportunities.What You’ll Learn:✅ Why service-based revenue is more valuable than one-time projects✅ How to identify hidden profit centers you may already be doing for free✅ The power of anticipating customer needs before they ask✅ Pricing strategies that encourage customers to choose premium options✅ How recurring service creates lasting business value and stability💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dennielle Hearn of Hearn Service Company in Ohio to talk about building a strong culture through Pure Motives. Dennielle shares how she and her husband Tom grew their multi-generational family business by embracing the Pure Motive process, training alongside their team, and keeping culture front and center. From morning huddles and happy calls to field training and customer transparency, Dennielle reveals the practices that transformed both her staff and her customers’ experiences.What You'll Learn:✅ How leadership sets the tone for company culture✅ Practical ways to keep Pure Motives alive in daily operations✅ How to involve field staff and office staff in the same training process✅ The role of morning huddles, rituals, and shared wins in team bonding✅ Why transparency with customers builds trust and loyalty💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Phil Risher of Phlash Consulting to break down a proven, data-driven marketing framework that’s helping home service businesses grow fast — without wasting months on cookie-cutter SEO and ad campaigns that don’t deliver. Phil shares the three pillars of the customer journey that have scaled companies in revenue and positioned them for private equity sales. From building powerful B2B partnerships, to tightening your lead conversion process, to maximizing repeat business through smart remarketing — this conversation is packed with strategies you can implement this week to get measurable results.What You’ll Learn:✅ Why B2B partnerships can be more powerful (and cheaper) than ads✅ How to build a lead management and conversion system that closes more deals✅ The untapped revenue in your existing customer database — and how to unlock it✅ How to track real return on ad spend, not just clicks and impressions✅ Common pitfalls that prevent contractors from turning leads into revenue💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Craig Battin, CEO and co-founder of Airship—a new sales and proposal platform designed specifically for HVAC pros. More than just a pricing tool, Airship is built to help contractors increase ticket sizes, boost conversion rates, and create stunning, customer-facing proposals using fully customizable workflows.Joe and Craig unpack how Airship integrates seamlessly with ServiceTitan, how AI is streamlining sales at the kitchen table, and why this platform is already transforming the way comfort advisors sell in the field.If you're tired of clunky, outdated proposal tools—or if you're looking for a serious upgrade—this episode is a must-listen.What You'll Learn:✅ Why Airship is a game-changer for HVAC contractors✅ How AI-powered tools cut proposal time and increase win rates✅ What makes Airship different from other pricing solutions✅ How it works hand-in-hand with ServiceTitan✅ Real-world results from beta testers in the field✅ Why Joe Crisara believes in it so much💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

Learn how to transform your service department using call-by-call coaching in this exclusive masterclass, hosted by Joe Crisara of Service MVP and joined by Arnav from Rilla. Discover how to combine mid-call monitoring, AI-powered coaching, and real-time analytics to increase performance, close more sales, and boost technician accountability.In this conversation, you’ll hear about:✅The evolution of service management—and why most contractors are still stuck in the 90s✅How to use ServiceTitan, Service MVP, and Rilla together to coach your entire team in real time✅How contractors like Brian McDermott and Steve Contaros doubled their revenue with this integrated system✅This is more than a training—this is a movement. Whether you're a service manager, coach, or business owner, this masterclass gives you the exact tools the top contractors are using to scale their success.💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Stephen Cerda, a former IT professional turned sales manager at Lowery’s Plumbing in Lubbock, Texas. With only a few months in the trades, Stephen shares what it’s been like jumping into a completely new industry—and how learning to truly listen changed everything.He opens up about what it means to guide homeowners through high-stakes decisions, how Service MVP’s approach to sales reshaped his mindset, and why sometimes, saying “we might not be the right fit” can actually earn more trust.In this conversation, you’ll hear about:✅ How Stephen transitioned from IT into home service sales✅ The mindset shift that helped him stop “selling” and start serving✅ Why silence can be more powerful than sales talk✅ The difference between offering a price and offering peace of mind✅ How note-taking, active listening, and customer empathy go hand in hand✅ Why continued training is non-negotiable for long-term success✅ Ways to bridge the communication gap between techs and sales teams✅ The value of saying “maybe we’re not the right fit”—without burning bridges💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with Michael Wiley, owner of Bee Right There Heating & Air in Atascadero, CA. Michael reveals how he took over a one-man HVAC company in 2018 and scaled it to a 13-truck operation—focusing on branding, training, and tech like ServiceTitan.Whether you're a startup or an established contractor, you'll learn how to grow a loyal team, deliver top-tier service, and create a business your customers trust and remember.What You'll Learn:✅ How branding can instantly elevate your company’s presence and trust✅ The power of consistent, paid training for long-term team success✅ How ServiceTitan helps you optimize dispatch, track KPIs, and boost customer experience✅ Why hiring a coach can accelerate your business growth✅ Real strategies for transforming local awareness into customer loyaltyThis podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Elizabeth Pratt, franchise owner of Paul Davis Restoration Temecula Valley. Liz opens up about her journey from being a stay-at-home mom to running a successful emergency restoration business. With over a decade of experience, she shares what it’s really like to own a franchise, why learning never stops, and how showing up with empathy can make all the difference when people are going through some of their toughest days.In this conversation, you’ll hear about:✅ The real-life challenges and wins of running a franchise✅ Why looking outside your industry can help you grow✅ How small acts of care build trust with customers✅ What urgency really means in the restoration world✅ Tips on hiring people who lead with heart✅ Navigating work and marriage as business partners✅ Liz’s bigger vision for helping families beyond insurance repairs💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Ethan Ralphs welcomes Zach Beck from Woodfin, Your Home Team, an Electrical Service Technician and Team Leader with a remarkable journey in the trades. Zach, part of a family deeply rooted in the service industry, shares his unique perspective on growing up in the business, embracing challenges, and the pivotal shift from being merely a problem-solver to a trusted advisor. What You'll Learn:✅ The importance of breaking out of your shell and developing confidence, especially for young technicians interacting with customers.✅ How leadership's role is to push individuals into "uncomfortable situations" to foster growth and accelerate learning.✅ How persistence in seeking opportunities can lead to significant career advancements.✅ Why continuous learning and an open mind are crucial, even as a mentor, to keep pace with industry advancements.✅ Woodfin's transformative "Six Options" approach to presenting solutions, moving beyond basic fixes to comprehensive home system care.✅ The biggest mistake Zach observes in the industry: lack of deep customer communication and focusing only on surface-level problems.💡 Free Resources Mentioned:Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!https://go.servicemvp.com/mvp-clubGrab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, host Ethan Ralphs welcomes Eric Fleckstein, owner of Wiseway Plumbing, a plumbing veteran with 25 years of experience and over 20 years leading his own successful company. Eric shares his unique journey into the trades, his "customer-first" philosophy, and how he instills a culture of excellence and care within his team. This conversation goes beyond pipes and wrenches, diving deep into leadership, mentorship, and the invaluable life lessons learned in the service industry.What You'll Learn:✅ Eric's foundational philosophy of always doing the job right the first time and protecting customers' health and safety.✅ How Wiseway Plumbing hires for culture first, ensuring every employee aligns with their core values of integrity and quality.✅ The critical shift in leadership from traditional, punitive training methods to an inspiring, people-centric approach.✅ Why Eric believes in continuous training and skill development for his technicians to combat a perceived lack of knowledge in the industry.✅ The importance of personal accountability and how Eric encourages his team to be proud of every single job.✅ How a supportive, family-like company culture directly translates into happier customers and more referrals.✅ Eric's personal lessons on dedication, family involvement, and trusting your gut in both business and life.💡 Free Resources Mentioned:Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, Joe Crisera, America's Service Sales Coach, sits down with Gary Singleton from Apex Service Partners for an incredibly insightful conversation.Gary shares his remarkable journey, from scaling his own service business (twice!) to becoming a key figure in private equity, focusing on how Apex empowers companies and their people. He reveals the true heart behind Apex's investment strategy and offers invaluable advice for contractors considering acquisition or seeking growth opportunities.What You'll Learn:✅ Gary's personal journey of building and selling his successful service business, including lessons learned from scaling "the wrong way" and then "the right way."✅ The truth about private equity: how it's not all "horror stories" and how Apex Service Partners prioritizes people and culture.✅ The power of coaching and mentorship in business growth and personal fulfillment.✅ How to balance financial goals with a people-first approach in your business.✅ A "super secret list" of what private equity looks for in a contracting company, including revenue targets, residential focus, and profit margins.✅ Why Apex encourages continued training and coaching for their acquired companies, fostering high-performing teams.✅ The immense opportunities for employee advancement within a larger private equity structure.✅ Why it's crucial for business owners to "not chase money, chase a purpose."This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.💡 Free Resources Mentioned:Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-callSupport the show

In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Chris Fleckstein from WiseWay Plumbing to discuss the crucial foundational steps for marketing success in the home services industry. Chris shares how he transformed his dad's word-of-mouth plumbing business into a modern, recognizable brand, emphasizing the evolution of marketing from traditional methods to cutting-edge digital strategies. He highlights the "why" behind establishing a strong brand, the growing importance of social media presence (especially on platforms like TikTok!), and the pitfalls to avoid when implementing new technologies.What You'll Learn:✅ Why establishing a strong brand identity is the absolute first step in modern marketing for service businesses.✅ How a hybrid approach of traditional (e.g., branded trucks) and digital marketing (SEO, PPC, social media) is crucial in today's transitioning market.✅ The undeniable shift towards social media as a primary customer touchpoint and even a search engine, particularly for younger generations.✅ The surprising power of "entertainment" content on social media for nurturing potential leads and fostering customer loyalty.✅ Key lessons learned from implementing new internal systems like CRMs, including the importance of trusting your gut and avoiding impulsive decisions.✅ The critical role of consistent engagement on social media for repeat customers and maintaining brand visibility.This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.💡 Free Resources Mentioned:Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!#ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersalesSupport the show

In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Hanna Thomas-Hofmann from The Clear Choice Plumbing. Currently excelling in our Total Immersion program, Hannah shares her fascinating journey from a hospitality career to becoming a skilled plumber, starting as a "COVID plumber" and discovering a passion and purpose she never expected. What You'll Learn:✅ How Hanna transitioned from a "bored and anxious" hotel job to finding empowerment and increased earning potential in plumbing.✅ The surprising mental health benefits and confidence boost that came with working in the trades.✅ Why customer service skills from hospitality are a secret weapon for success in plumbing.✅ Practical advice for new technicians entering the trades, including focusing on sustainability and quality over rushing.✅ Hanna's insights on navigating the trades as a woman, the unexpected challenges, and the incredible community of support.💡 Free Resources Mentioned:Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!https://book.servicemvp.com/get-your-...Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10...Support the show

What happens when two of the most respected minds in home service—Joe Crisara and Al Levi—sit down for a brutally honest talk about what really makes a business recession-proof, scalable, and team-driven?In this episode of the Service MVP Podcast, they dig deep into why most companies stay stuck in chaos, and how to escape it through documented systems, training, and leadership that builds a real team—not a mess of disconnected individuals.What You'll Learn:✅ Why “winging it” kills consistency, trust, and growth✅ The difference between SOPs and actual playbooks✅ How to empower your team through structure, not micromanagement✅ Why documentation is step one to real training✅ The role of leadership in modeling the change✅ How to create accountability from top to bottom✅ The danger of perfectionism—and what to do instead✅ How to build a culture of continuous improvement💡 Free Resources Mentioned:Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-...Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10...Support the show

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! book.servicemvp.comAre you stuck offering discounts just to get calls? In this episode of the Service MVP Podcast, Joe Crisara and Ethan Ralphs dive deep into why most marketing strategies fail home service businesses—and how to fix them. Learn why your sales and marketing must work together, what real marketing looks like (hint: it’s not just running ads), and how to turn everyday work into powerful content that drives trust and leads. Stop guessing and start growing with intentional, high-ROI marketing.What You’ll Learn:✅ The difference between effective marketing and wasted spend✅ Why most contractors default to discounts (and what to do instead)✅ How to align sales and marketing for better conversions✅ Real examples of marketing strategies that actually work✅ Simple content ideas that don’t cost a dime✅ How to create trust and value without lowering your priceThis podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.💡 Free Resources Mentioned:Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-bookSchedule a 10 Minute Call to find out how Service MVP can 3x your revenue!https://go.servicemvp.com/schedule-10-minute-call🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!Why Your Home Service Marketing Isn’t Working (And How to Fix It) with Ethan Ralphs#ServiceSales  #Joe Crisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersalesSupport the show

Learn how to master brand perception and drive customer loyalty in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Maggie Swift, founder of Unframed Digital, Joe dives deep into how branding, SEO, and thought leadership can transform your home service business.What You’ll Learn:Why strong brand leadership is essential for building trust and closing sales.How SEO-driven thought leadership attracts higher-quality leads.Practical steps to protect and grow your brand in a competitive market.This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.Support the show