She Became CEO

What if the most valuable thing you have is the thing you've stopped seeing? This episode started with a breakfast conversation. I had been listening to The Huberman Lab — Scott Galloway was the guest — and I couldn't stop thinking about what he said about the mentorship crisis facing young men today. The statistics are sobering: young men are four times as likely to kill themselves, three times as likely to become addicted, and twelve times as likely to be incarcerated as their female peers. And the single most common turning point? The loss of a male role model. I bring this home with a personal story about my older son and the rowing coach who stepped in when no one else did — teaching not just sport, but life skills, character, and what it means to be part of a tribe. But this episode isn't only about men or mentorship. It's about a blind spot most of us in midlife share: the inability to see the value in what we know, simply because we've always known it. I share my own version of this — how I turned my native Latvian language into a structured, properly priced digital offering while others were trading hours for dollars with no certainty of income. The larger question I'm asking in this episode is one worth sitting with: what did our elders used to do that the modern world forgot to replace? And what happens to a society when the people with the most to give don't realize they have anything to offer? In this episode: What Scott Galloway and Andrew Huberman said about the male mentorship crisis — and why it matters beyond gender The rowing coach who built a tribe and changed my son's life Why the skills most invisible to you are often most valuable to others The difference between trading time for money and building something with what you already know Why midlife may be exactly the right time to start — not in spite of your experience, but because of it Resources & mentions: The Huberman Lab podcast — episode featuring Scott Galloway Sigil & Sisterhood gatherings — intimate in-person experiences in the Winston-Salem, NC area ILZE BE LLC — SheBecameCEO.com If this episode resonated, share it with someone in midlife who has more to offer than they realize.

Most of us try to build a business with words. A mission statement. A vision document. A goal-setting template. But what if the most important things you want to build toward do not actually live in language at all? In this episode, I open with something unexpected — a summary of myself generated by an AI after a week of working together. What came back was not just a professional profile. It was a mirror. And it raised a question worth sitting with: what does it mean to be genuinely multifaceted in a world that keeps asking you to pick one thing? From there, I move into territory She Became CEO has never explored before. The neuroscience of how the brain processes symbols differently from words. The oldest continuously used symbol system in Europe — hiding in plain sight in Latvian folk costumes and woven belts since the Iron Age. Tesla's 3, 6, and 9. A birth date that encodes yin and yang and 111. And the ancient practice of sigil work — encoding intention into a personal symbol created by your own hand — as a starting point for building a business from the inside out. This is episode 60. The bridge number. Something has been growing underground. Today it comes above the ground. In this episode: What the AI said about me after one week — and why it matters for anyone who has ever struggled to explain what they do in one sentence. Why symbols activate a broader network in the brain than words do — and what that means for how you set intentions. The Latvian ornamental tradition and why women have been encoding prosperity and protection into geometric symbols since the Iron Age. What a sigil is, where the word comes from, and how to create one using NLP principles. Tesla's numbers, vortex math, and one very interesting birth date. Four in-person experiences I am designing around vision, numbers, colors, and voice — and the larger vision they are building toward. A Midsummer night in North Carolina on June 20th into June 21st — and an invitation to be there. Mentioned or referenced: Tesla's 3, 6, and 9 — vortex math Episode 58 — The Seed Story The Sigil & Sisterhood gathering — coming soon Jāņi — Latvian Midsummer celebration If something in this episode made you feel seen: Reach out directly or stay close via the newsletter — including what is coming this Midsummer. 🔗 shebecameceo.com/podcast-newsletter-subscription/  About She Became CEO I am Ilze Berzina — Amen University Certified Brain Health Coach, business mentor, and guide for women navigating midlife transition. I come from a maternal lineage of Latvian women with intuitive gifts and bring thirty years of entrepreneurial experience to every conversation.

This episode brings together two themes that run through this podcast: health and money—and how closely they are connected, especially in the second half of life. I sit down with Dr. Heather Skeens, a physician with a rare combination of expertise in ophthalmology and functional medicine, and the founder behind multiple ventures that aim to rethink how we approach health. In this conversation, we talk about what happens when the traditional healthcare system looks at the body in parts—and what becomes possible when someone chooses to see the whole person instead. Dr. Skeens shares the personal turning point that changed how she practices medicine, and why she believes patients must become active participants in their own care. Her message is simple, but not easy: listen to your body first, ask questions, and do not stop until you understand the “why.” At the same time, she speaks directly to healthcare providers, reminding them that patients often reveal the answers—if someone is willing to listen carefully enough. We also move into entrepreneurship. Dr. Skeens explains how she made the decision to leave a traditional practice model and build something of her own, even without formal business training. Her perspective on risk, independence, and purpose will resonate with anyone in midlife who is questioning whether it is too late—or too complicated—to start over. If you are someone who feels that your energy, clarity, or health is not where it should be… if you have been told everything looks “normal,” but you know it is not… or if you are thinking about building something new but worry your body may not keep up—this conversation will give you a different way to look at both your health and your choices. Dr. Skeens is the author of Unshackled: Why Medicine Is Failing Doctors (and Patients) —and How We Can Break Free, a book written for both patients and physicians, calling for a more human, connected, and root-cause approach to care. You can learn more about her work through her website (BellaSeeBeauty), her company Aligness, and her presence on platforms like YouTube, LinkedIn, and Instagram. This is a conversation about responsibility, awareness, and possibility—at a stage of life where many people begin to realize that both health and financial freedom require more intentional choices.   Host: Ilze Be Berzina https://ilzebe.com  https://shebecameceo.com   Guest: Heather Skeens, MD CFMP Link to Heather Skeen's book "Unshackled: Why Medicine Is Failing Doctors (and Patients) —and How We Can Break Free" on Amazon:  https://www.amazon.com/Unshackled-Medicine-Failing-Doctors-Patients/dp/1953183972/  Links to BellaSeeBeauty and Aligness, Heather Skeen's businesses mentioned in this episode: https://bellaseebeauty.com/  https://alignessq.com/ 

Three Stories for Easter: A Boat, a Rope, and a Seed Stories have a way of reaching us differently than direct advice. In this episode, I share three simple stories—not to explain them, but to invite you to think. Storytelling is one of the oldest forms of communication. It works through images, metaphors, and meaning that often speak directly to the subconscious. That is why the same story can feel different depending on when you hear it and what you are going through. This episode is an opportunity to slow down and notice how stories influence the way we interpret situations, make decisions, and structure our thinking. Without overanalyzing, you may begin to see: How storytelling shapes perception How metaphors carry meaning beyond words how certain patterns of thinking can be restructured simply by seeing something differently how messages that seem simple on the surface can reveal deeper insight over time If you are interested in communication, messaging, and the role of storytelling in personal and professional life, this episode offers a different way to learn—through metaphors that resonate with you. Sometimes, the most effective way to learn is not through explanation, but through reflection. Listen, and notice what stands out to you. Reach out for storytelling and messaging support at [email protected] 

A simple birthday call turned into a conversation about politics—and a reminder of how quickly people form strong opinions about complex decisions. In this episode, I reflect on that moment and take it further by working through a detailed and highly opinionated article by a Latvian journalist. I walk through her arguments, her historical references, and her perspective on Iran, global conflict, and recent geopolitical decisions. You will hear about: how narratives are formed and repeated what happens when facts, interpretations, and emotions get mixed together why large-scale events become simplified into labels and what it takes to speak about difficult topics without avoiding them This is an episode about thinking, speaking, and staying grounded when the subject is emotionally charged. If you’ve ever hesitated to express your thoughts because a topic felt too complex or too controversial, this episode will give you a different way to approach it. If you want to express your ideas more clearly, handle difficult conversations with more confidence, and build stronger messaging in your personal or professional life, reach out to me.

If you’ve ever worked with people from different cultures, traveled abroad, or simply wondered why people behave so differently depending on where they are, this episode will likely stay with you. In this conversation, I invited someone who knows me well—my partner, Scott—to share what he noticed when stepping into my world: Latvia, my background, and the way I see people, business, and culture. We talk about what it actually feels like to move between countries—not as a tourist, but as someone trying to understand how people think, communicate, and work. You’ll hear: What changes when you work with international teams Why the same behavior can mean something completely different in another culture What surprised him most about Latvia, from daily life to deeper history The difference between surface-level friendliness and real connection Why Americans (and not only Americans) often misunderstand the rest of the world How travel forces you to question your own assumptions There’s also a more personal layer in this episode. If you’ve followed me for a while, disappeared with me, and are now seeing me return, you’ll understand more about what my life looks like behind the scenes. This is not a structured interview. It’s a real conversation. And somewhere in it, there’s a message I think matters: You can’t understand people—or business—without understanding context. In this episode, I also mention my webpage https://ilzebe.com/careers  The URL of the podcast website is https://shebecameceo.com 

If you are starting a business and thinking about hiring help, this episode may save you time, money, and frustration. Many early-stage entrepreneurs quickly discover that coming up with an idea is the easy part. The real challenge begins when you start building a team, outsourcing work, and figuring out how to turn your experience into a functioning business. In this episode, Ilze shares three real stories from her own entrepreneurial journey that offer practical lessons for new and aspiring entrepreneurs. You will learn: Hiring tips for beginner entrepreneurs how to recognize red flags when outsourcing work why the cheapest service provider can become the most expensive mistake how previous experience can become the foundation for a new business direction why you don’t always need a perfect plan before taking action Ilze also reflects on her experience building and managing a translation company in Latvia, training employees, and working with international teams. Those lessons now inform the work she is developing through ILZE BE LLC, where she supports professionals and organizations with documentation, writing, translation, proofreading, and administrative preparation. This episode is especially relevant if you: • are starting a business with limited resources • are thinking about hiring your first contractors or assistants • want practical entrepreneur tips based on real experience You will also hear Ilze’s perspective on passion projects, persistence, and building a business later in life — especially for women transitioning into a new phase after raising families. If you are trying to turn your experience into something meaningful and sustainable, this episode will give you ideas to think about before making your next move. For coaching or collaboration inquiries: [email protected] 

In this episode, I explore how storytelling can happen through stage art. Using the performance of Latvian singer Atvara, whose song “Ēna” won Latvia’s national Eurovision selection contest Supernova, I look at how music, staging, and visual effects can communicate a powerful story—even when the audience does not understand the lyrics. To test how effective that storytelling is, I also share reactions from several YouTubers who watched the performance without knowing Latvian and tried to interpret the visuals. You can listen to this episode as audio, but if you enjoy the intersection of music, art, and technology, you may also want to watch the video version on my YouTube channel. https://www.youtube.com/@SheBecameCEO

In this episode, I sit down with Leah Ellis, mother of four and founder of The Society of Child Entrepreneurs (SoCE) — a nonprofit teaching children ages 6–17 real entrepreneurship through hands-on business experience. Leah’s mission is rooted in something deeply personal. As a child, she was told to shrink. Today, she teaches kids to stand up — sometimes literally on chairs — and use their voices. We talk about: Why Leah rejects the phrase “children are the future” How kids build real businesses (from 3D printing to book-recommendation services) The mindset shift from profit to impact in a nonprofit model How to test demand before launching a business What kind of risk you should accept — and what kind you should limit Why children don’t need protection from responsibility — they need support How adults can mentor child entrepreneurs (even without kids at home) As an Amen University-certified brain health coach, I was especially intrigued by the idea of directing open neural plasticity responsibly. When confidence is nurtured early, adults don’t have to spend decades rebuilding it.   About Leah Ellis Leah Ellis is a mother of four and the founder of The Society of Child Entrepreneurs (SoCE), a nonprofit dedicated to helping children ages 6–17 build confidence, leadership, and real-world business skills through hands-on learning. Through business fairs, curriculum, and coaching, she helps children launch real ventures, learn financial literacy, and develop resilience through experience, not theory. At the heart of her work is a simple belief: When kids are trusted with responsibility and supported by the community, they rise. Important note: Programs currently operate in South Central Kansas Curriculum expansion planned nationally and beyond 🔗 Website: SOCEICT.org 🔗 Facebook: Society of Child Entrepreneurs About the Host and the Podcast Ilze Be Berzina SheBecameCEO.com

In this episode, I respond to requests to speak about weight loss in midlife — especially the relationship between hormones and the nervous system. I share my personal experience and the information I’ve collected over the years from listening to hundreds of hours of podcasts and reading extensively on metabolic health, thyroid function, insulin, menopause, and nervous system regulation. Topics include: Estrogen, serotonin, and midlife metabolic shifts Hormone Replacement Therapy (HRT) and common myths Thyroid–insulin connection Low-carb, ketogenic, and carnivore approaches Ketones and fat adaptation Sleep, cortisol, and circadian rhythm Why nourishing the body may be foundational for nervous system balance Sources and voices mentioned in this episode: Dr. Peter Attia Dr. Andrew Huberman (Huberman Lab) Dr. Sara Gottfried (The Hormone Cure) Dr. Lisa Mosconi Dr. Elizabeth Bright Dr. Anthony Chaffee Rina Ahluwalia (The Primal Podcast) Dr. Robert Kiltz Steven Bartlett The Williams Table (90-Day Carnivore Update) This is not medical advice. It is an invitation to research, discern, and consider your options. If this episode resonates, please rate and follow the podcast. And if you’d like me to explore a related topic, feel free to reach out. Host's email: [email protected] https://shebecameceo.com https://ilzebe.com

This episode is different from the others—because this time, I’m the guest. I’m sharing a few fragments from Leave Nothing to Chance, where host John Solleder interviewed me. It was my first time ever being interviewed on someone else’s podcast, and John made it easy. We talk about communication, why listening is the foundation of clear messaging, how trauma can shape how we speak and relate, and how I work with both organizations and individuals to clarify what’s not working—and what to do next. You’ll also hear the story behind my original podcast name, Ill Zebra’s Transformations, and why She Became CEO is about more than business: it’s becoming CEO of your voice, health, money, and relationships. If you’re an experienced entrepreneur, I also recommend checking out Leave Nothing to Chance—John’s audience is slightly different from mine, and you may love it. In this episode Why clear messaging starts with listening Communication as an art: talking with people, not at them Trauma, compassion, and what changes after hard life events How I begin organizational work (interviews + defining outcomes) The “Ill Zebra” story and the transformation behind it A simple clarity exercise for 2026: where you are → where you want to be → resources you already have Mentioned Leave Nothing to Chance (John Solleder) She Became CEO (Ilze Be)

    In Episode 50 of She Became CEO, I welcome back my very first podcast guest, Paige Royal, for a conversation about community—how we build it, how we belong, and how we sometimes outgrow it. We talk about authenticity versus “filtering” ourselves in different spaces, loneliness (including the kind that comes from language and cultural barriers), and why shame—especially around money—keeps people quiet. I also share how learning English as a 12-year-old became my way into the wider world, and eventually into business and leadership. Connect with Paige: https://www.paigeroyalcoaching.com/ My newsletter: https://shebecameceo.com/index.php/podcast-newsletter-subscription/

This episode was recorded just before Ilze travels to Latvia to visit her parents—during their birthday month—and shortly after Jermaine lost his mother. Jermaine asked to be on the podcast not to promote a product, but to honor his mom by sharing her story and the lessons she left behind. What unfolds is a quiet, deeply human conversation about parents, time, migration, money, and the conversations we postpone because they feel uncomfortable—or too final. In this episode, we talk about: Losing a parent and what it changes about how we relate to time Growing up in a communal culture where family always came first Reinventing oneself later in life—and learning, sometimes late, to enjoy it Why gratitude can feel complicated after loss The small moments we dismiss that end up mattering the most How encouragement from loved ones can help us reclaim joy Why clarity around money, wishes, and legacy is an act of love Jermaine also shares the personal story behind HeirLight—a will-making app he is building in honor of his mother. Designed as a calm, guided experience, HeirLight helps people face one of adulthood’s most avoided tasks with clarity and care. As Jermaine says in the episode: clarity is love, in practical form. This conversation isn’t about productivity or hustle. It’s about courage, tenderness, and choosing not to wait. About the guest Jermaine Ee is a founder and storyteller interested in how we spend our time, the work we do, and what we leave behind. His career has spanned ed-tech, logistics, toys, political campaigns, executive search, and impact projects, always focused on helping people make better decisions about their futures. Born in Los Angeles and raised between LA and Malaysia, he reflects often on belonging, identity, and the quiet instructions we leave behind for the people we love.   Connect with Jermaine Ee through his website: https://heirlight.com/en 

This episode is for people who want to create income without being on camera, without “selling themselves,” and without a large upfront investment. My guest, Paul Apollonia, has been buying and selling on eBay since 2001. Over the past two decades, he has built a sustainable eBay business, weathered economic downturns, and helped individuals and businesses turn overlooked items into real income. In our conversation, Paul shares why eBay is a particularly strong option for people who are: camera-shy or introverted, navigating layoffs or career transitions, short on startup capital, looking for a realistic side gig that can grow over time. We also talk about pivoting, mindset, and why practical skills often matter more than hype when money is tight. What We Cover in This Episode Why eBay selling does not require video, personal branding, or public speaking How Paul pivoted from IT → auto detailing → online selling Starting with what you already own—or can source for free Why selling needs often works better than selling “wants” The power of niches and overlooked items Real examples of ordinary objects that sell surprisingly well What actually makes an eBay listing effective When coaching helps people move faster than trial-and-error Why eBay works well for introverts and people who prefer minimal interaction Using eBay as a side income vs. a primary business How small businesses can turn excess inventory into cash About the Guest Paul Apollonia has been selling and buying on eBay since 2001 and became an eBay-trained Education Specialist in 2009. He teaches both new and experienced sellers how to succeed on eBay and works closely with businesses to help them turn excess or idle inventory into cash. Paul has taught: stay-at-home parents, small business owners, executives and employees, helping them create additional income streams through eBay. He teaches in classroom settings, small groups, and 1:1, and continues to support clients through Zoom, phone, and email. Paul is also the founder and facilitator of a monthly eBay E-Commerce Sellers Circle, launched in 2013. What began with just two members has grown to over 540 sellers, connecting beginners and experienced sellers from across the U.S. and beyond.

In this episode, I speak with Kaye Squire, a member of the Amen University community who chose to share her story publicly after years of hesitation. Kaye explains that her reason for speaking out was simple: if her experience could help even one person feel less alone—and see that there is a better path forward—then it was worth doing. What Kaye shares in this conversation Her very high ACE score (Adverse Childhood Experiences). What childhood abuse and neglect looked like in her own life. How early trauma affected her relationships and sense of safety. A suicide attempt in her early twenties, and what followed. Memory struggles later in life and how they prompted her to take brain health seriously. The steps she has taken to better support her brain and overall well-being. Themes explored What it takes to speak publicly about trauma when you’re not “over it.” Why resilience often begins with just one safe relationship. The long-term effects of early trauma on the brain. Why Kaye feels strongly about supporting children and breaking cycles early. This is not a polished success story or a dramatic transformation arc. It is a grounded conversation about lived experience, responsibility, and the decision to speak—not for attention, but to help someone else recognize themselves and feel less alone. Find Kaye's Instagram account at https://www.instagram.com/kayesquire_brainhealth/  Host's website: ilzebe.com 

In this episode, I talk with Aldis Ozols, whose English is functional, direct, and unconcerned with convention. What stands out is how effectively he uses it to achieve his goals. Aldis is the author of Lose Millions, Win Life, a book shaped by his childhood in a Soviet Latvian village—by cold barns, physical labor, scarcity, and early responsibility—and by the long years that led him far beyond Latvia, eventually rebuilding his life in Ghana. The book traces how those early conditions forged a relentless drive, a tolerance for uncertainty, and a willingness to start over from scratch in a new culture. He wrote the book in English by putting his thoughts on paper, working with a ghostwriter, and asking his son to record the audiobook. The book exists because he focused on the outcome and assembled the right support. He sold his first signed copy for $10,000 and several others for $5,000. The money went to causes in Ghana. The gesture amplified his message and strengthened his reputation. This conversation provides a grounded perspective on intelligence, as expressed through action, resourcefulness, and follow-through. Find Aldis Ozols' books at https://www.aldisozolsbooks.com/ Contact Aldis Ozols  at [email protected]  Contact Ilze Be Berzina, the host of this program at [email protected] 

In this episode, Ilze reconnects with Mara Lee Gilbert for a grounded, wide-ranging conversation about trauma, the nervous system, embodiment, and inner wisdom shaped through lived experience. Together, they explore how early conditioning influences behavior in subtle ways, why insight alone doesn’t always lead to change, and how the body holds information long after events have passed. The conversation moves gently through themes of emotional expression, safety, desire, success, and peace—without rushing toward solutions or dramatic conclusions. This episode is especially relevant for listeners who have done significant inner work and still sense unresolved layers, or who feel that conventional strategies no longer reach the deeper places where change actually happens. In This Episode, You’ll Hear About: How trauma shows up in unexpected ways Why emotional expression doesn’t follow a single “correct” script Rage, anxiety, compassion, and how different bodies process truth Inner wisdom as a practical, embodied skill Peace as something cultivated internally, even in uncertain or conflicted environments About Mara Lee Gilbert Mara Lee Gilbert is a Transformational Guide and Coach, trauma-informed space holder, and sound channeler devoted to the healing power of truth, transmutation, and deep embodiment. With a Master’s degree in Forensic Psychology and over a decade of experience supporting youth and adults in trauma recovery, Mara bridges grounded clinical insight with somatic healing and sacred plant wisdom. Her work draws on her unique ability to channel energetic frequencies through sound, activating deep remembrance and regulation within the body. Currently training as a Death Doula, Mara works at the intersection of shadow and light, inviting others to reclaim their power through presence, honesty, and radical self-trust. Connect with Mara & Explore Her Work Instagram: @maraleegilbert Sacred Rage Retreat (online, for women/female-identifying participants): https://www.thymespace.com/sacred-rage-retreat Online Workshop – Sacred Rage: Exploring the Alchemy of Intense Emotions Wednesday, December 17th, 7:00 PM EST (replays may be available) https://withfriends.events/event/gocrE3kd/sacred-rage-exploring-the-alchemy-of-intense-emotion Abundance Activation Ceremony (online) Friday, December 19th, 1:00–2:30 PM EST (replays may be available) https://cara-khym-7481.mykajabi.com/offers/pWszqnwF/checkout Chanting & Sound Work on YouTube: https://www.youtube.com/playlist?list=PLYfX0NwhjdYOnZMzL83gd0AW8pD-lQjSV Mara is also available for one-on-one work.

In this year-end episode of She Became CEO, Ilze reflects on how the podcast has evolved over the past year—and shares parts of her story she hasn’t spoken about publicly before. This episode begins with a short spoken-word poem inspired by the idea of irony: promises that sound like certainty, the illusions we build our lives on, and the unexpected way strength and wisdom often reveal themselves only after everything falls apart. What this episode is really about This episode marks a shift toward: clearer language shorter distances between insight and action conversations rooted in lived experience rather than performance and a deeper respect for the intelligence already present in the listener Above all, it’s an episode about listening, which is a skill that is so necessary for effective speakers, communicators, entrepreneurs, and partners in successful personal relationships. Tune in and connect with me via one of my websites: ilzebe.com  shebecameceo.com And... Happy New Year! 

This episode is not a typical interview. It’s a curated compilation of conversations I had with Mara Lee Gilbert five years ago — conversations that shaped why this podcast exists. We talk about sex, power, vulnerability, creativity, and topics people are curious about but rarely discuss openly. — I started this podcast knowing it would be a learning curve, so I thought the fewer people who heard the first episodes, the better. At the time, I not only didn’t expect anyone beyond my very closest people to listen — I somewhat feared it. And yet, Episode 1, “Speaking to Heal,” remains the most listened-to episode of this podcast. In Episode 2, “The Waitress — Trauma, Healing, and Finding My True Voice,” I mentioned coach Mara Lee Gilbert and shared that I started this podcast after talking with her. As the title of that episode suggests, I had been through trauma — and trauma makes us cringe. So starting a podcast was a big deal for me, despite my previous experience as a speaker and coach. As this year was coming to an end, I invited Mara to be a guest on my podcast, and she agreed. The conversation happened, and it was recorded — but this episode is not that conversation. Instead, Episode 43 is a compilation of conversations Mara and I had five years ago. I wanted to create this episode both to provide context for our more recent conversation and because, listening back, I realized there was real value in what we said — the kind of value that invites reflection on where you stand and how you communicate about complex topics. So I decided to share it. Some of the topics we touch on include sexuality and innocence, intimacy and power dynamics, vulnerability and creativity, feminine and masculine energies, and other deep subjects that may be triggering for some listeners. Statistics show that these are topics many people are deeply curious about, even if they’re rarely discussed openly. In fact, the episode in which I previously spoke about feminine and masculine energies is the second most listened-to episode of this podcast. My next episode will be a solo one, in which I plan to talk about adult friendship and money — themes that naturally follow from our discussion of sex and money in this episode — as well as how I plan to develop this podcast further. The continuation of the conversation with Coach Mara will be Episode 45, where you’ll learn more about what this unique human being can help you accomplish. You’ll also hear throughout this episode that I am a coach as well. If you’re interested in being a podcast guest or in exploring opportunities to work with me as a coach, please find the intake forms on my website: ilzebe.com. A note on audio quality: The sound quality in this episode is noticeably lower than in my recent episodes. I’ve done my best to improve it by evening out the volume, but it’s far from ideal. At the time of recording, our primary goal was simply to get over the anxiety of doing live videos on social media. I hope you’ll listen with gentleness — and enjoy the episode regardless.

Comedy is often treated as something instinctive — you’re either funny, or you’re not. This episode challenges that idea. In Episode 42 of She Became CEO, I talk with Lynn Harris about comedy as a craft: something you can study, practice, refine, and build over time — much like any other creative or professional skill. Our conversation focuses on what comedy looks like behind the scenes, especially for people who are not trying to become full-time performers, but who want to: write better pitch ideas more clearly understand what makes something land and build creative confidence later in life We talk about comedy as a learnable discipline, the realities of starting (or restarting) in midlife, and why many people underestimate how structured good comedy actually is. This episode is especially relevant for: creators who write, pitch, or present ideas professionals curious about comedy as a communication tool people starting something new later in life anyone who wants to understand how humor works — not just whether something is funny What We Talk About in This Episode Why comedy is harder than it looks Comedy as a skill set, not a personality trait Writing jokes vs. understanding comedic structure Pitching ideas and learning to sharpen your point Why many people interested in comedy don’t actually want to perform The role of classes, communities, and structured learning Starting creative work later in life — without pretending to be younger Finding the right role for yourself inside a creative field Rather than focusing on stage performance, this conversation centers on process, practice, and development — the same things that matter when you’re building anything real. Why Comedy Matters for Creators Comedy teaches skills that transfer directly into creative and professional life: clarity timing perspective precision editing what doesn’t serve the idea In this episode, Lynn explains how people use comedy training to support writing projects, idea development, and pitches — sometimes without ever stepping on a stage. Comedy, in this sense, becomes less about being entertaining and more about learning how to think, write, and communicate with intention. Why I Invited Lynn I invited Lynn because she talks about it as work — thoughtful, demanding, sometimes uncomfortable work — and as something people can approach seriously even if they’re not trying to “be a comedian.” That grounded perspective aligns closely with the way I think about communication, learning, and building skills over time. To learn more about Gold Comedy and connect with Lynn, visit the website https://goldcomedy.com/ If you'd like to sign up for classes using a 10% discount, let them know that you heard about GOLD Comedy from my podcast She Became CEO. 

In this episode, I sit down with Leslie Hocker for a thoughtful conversation about healthy longevity, beauty in midlife, partnership, and purpose-driven business. I chose to share Leslie’s story because it connects deeply with a theme I often return to on this podcast, namely: So many women—especially those who have experienced trauma—hold back from sharing their wisdom because of how they feel about their appearance or themselves. Healing confidence doesn’t happen overnight. It happens in small, safe steps. This conversation explores how caring for health, identity, and self-perception can become part of that healing process—without shame, pressure, or perfection. In this episode, Leslie and I talk about: Why the idea of living well into our 100s feels less impossible than it once did—and what “healthy longevity” really means Leslie’s reflection on longevity through her family history, including her mother’s active life until age 102 A lighthearted but revealing moment where Leslie shares how her husband believes he’ll live to 150—and why 140 feels more realistic to her Building a business and a life alongside a partner, and what makes that collaboration work Leslie’s early career journey and the influential mentors who shaped her leadership and mindset A new beauty product launch focused on aging naturally and supporting women in midlife and beyond Practical advice for those who are considering starting their own business later in life This episode is not about chasing youth or perfection. It’s about staying curious, staying active, and staying engaged with life—at any age. About My Guest: Leslie Hocker Leslie Hocker has built brands, coached leaders, and helped entrepreneurs create legacy businesses across the globe. Early in her career, she became one of the youngest female executives in the petroleum industry, then pivoted to launch Houston’s first Pilates studio. A certified NLP trainer with Tony Robbins and a lifelong advocate for personal development, Leslie now mentors purpose-driven entrepreneurs with her husband, a Doctor of Pharmacology. She’s traveled to over 30 countries and brings a global lens to everything she does. Leslie is also the founder of the Youthful Aging Movement. Her mission: help people lead with heart, scale with integrity, and build a business they’re proud of. Connect with Leslie Hocker Website: https://lesliehocker.com/ Facebook: https://www.facebook.com/bizcoach.leslie Instagram: https://www.instagram.com/leslie_hocker/  LinkedIn: https://www.linkedin.com/in/leslie-hocker -------------------------- The podcast website: https://shebecameceo.com/ 

In this milestone 40th episode, I decided to do something different. I wrote down the dominant impression or feeling that stayed with me from each guest. Then, borrowing a tradition from Toastmasters, I acted as a one-person jury and chose one “gold medal” guest — not to rank people, but to highlight specific qualities in communication and presence that stood out. Here’s a quick look at the eight guests whose conversations I reflected on: Paige Royal — bold vulnerability rooted in self-confidence Līga Brence — courage to dive into the unknown in pursuit of her dreams Natalie Jones — unapologetic sexuality and confident ownership of her story Denise Hunter (Dr. D-Nice) — relaxing in the flow and embracing joy Azgari Lipshi — laser-focused mind and language John Solleder — youthful curiosity and practical perspective Stacey Gibson — professionalism and passion to serve Don McNeill — collaborative creativity and memorable storytelling At the end, I share why one of these eight received the “gold medal,” why I chose not to reveal the person’s name in the title, and why the word prodigy describes her early accomplishments without diminishing anyone else. I also talk about some surprising analytics — including the fact that a large part of my audience is male and, on YouTube, younger than I expected — and how this will influence the way I communicate going forward. And, I also explain why I chose the Latvian proverb “Speaking is silver; keeping quiet is gold” for the title. Finally, you'll hear an invitation: I’m creating a course for podcast hosts and podcast guests who want to communicate with more clarity, precision, and presence. If you’d like to be added to the waitlist for January, email me at [email protected].

In this warm and entertaining episode, I sit down with my dear friend Don McNeill—a speaker, humorist, and lifelong admirer of Mark Twain. Don has spent years studying Twain’s life, voice, and wit, and he now performs as Mark Twain himself, bringing the celebrated American author to clubs, gatherings, and events across North Carolina. We talk about Don’s unforgettable journey into public speaking, the joys and mishaps of stepping into the shoes of a historical icon, and the experiences that shaped his humor and worldview. Don shares personal stories, reflections on performance, why he chose Mark Twain, and the role his wife, Carolyn, plays in his creative life. At the end of our conversation, with Don and Carolyn’s permission, you’ll also hear a light-hearted audio clip of Carolyn from a private gathering—an audience favorite every time it’s played. Highlights from Our Conversation How Don first connected with the voice and sensibility of Mark Twain The early influences that shaped his humor and storytelling What it’s like to perform as a historical figure—and why audiences love it Don’s transition into public speaking later in life The creative partnership between Don and his wife Carolyn Balancing authenticity and entertainment when telling someone else’s story Reflections on aging, purpose, courage, and stepping onto a stage Why Don believes humor is a bridge between strangers The behind-the-scenes reality of speaking throughout North Carolina A surprise audio message from Carolyn that listeners won’t soon forget About Don McNeill Location: Raleigh, North Carolina Profession: Speaker, Humorist, and Performer as Mark Twain Availability: Don gives talks and presentations throughout the state and is available for select events, clubs, and gatherings. 📞 Contact Don: 919-522-4068 📧 Email: [email protected] 

Episode Summary: In this insightful episode of She Became CEO, I explore a topic many midlife career shifters wonder about but rarely understand in depth: franchising. To unpack the truth behind the franchise model — beyond the myths and sales pitches — I sit down with Stacey Gibson, a career ownership coach with The Entrepreneur’s Source and a seasoned marketing professional with over 30 years of experience working with global brands, franchise organizations, and small business owners. Stacey shares: What franchising actually is — and what it isn’t The real costs, risks, and opportunities behind franchise ownership What types of people succeed in franchises (it’s not what you think) How she transitioned from corporate life into entrepreneurship How becoming a business owner gave her the flexibility to support her husband through his final years while he battled an aggressive form of dementia The emotional side of career reinvention when your life circumstances shift How The Entrepreneur’s Source (her franchisor) empowers career changers to make educated, low-risk decisions about business ownership This episode is a warm, grounded, and eye-opening conversation about navigating change, building a business that fits your life, and reclaiming agency — especially in the second half of life. To learn more or contact Stacey Gibson: W: http://sgibson.esourcecoach.com/ E: [email protected]    To learn more about this show or contact the host, please visit: SheBecameCEO.com  ilzebe.com 

If you’re a midlife entrepreneur — or you’re thinking about building a side gig, online business, or network marketing income stream — this episode will expand your perspective. Today’s guest, John Solleder, has spent over 42 years in network marketing, direct selling, leadership training, and entrepreneurship development. He has guided more than 5,000 entrepreneurs, built organizations across multiple countries, and developed a reputation for integrity, discipline, and a deep commitment to helping people grow. In this conversation, we explore: The real truth about MLM and network marketing What’s legitimate, what isn’t, how to tell the difference, and why the shady versions online give the entire industry a bad name. Why discipline matters more than motivation John explains the habits, routines, and mindset shifts that separate long-term business builders from those who quit. How midlife can be your strongest entrepreneurial season We discuss confidence, lived experience, community, and the advantages midlife women and men bring to the table. Turning disadvantages into assets Whether it’s immigration, language barriers, financial limitations, or late starts — John shares stories of people who built success anyway. What actually works in network marketing Community, trust, repetition, mentorship, and consistent action — not digital tricks or “get rich fast” promises. Side gigs, financial stability, and health-conscious entrepreneurship Why midlifers are rethinking work, money, and lifestyle — and where network marketing fits into the bigger picture. John is also the author of two highly regarded books: 📘 Leave Nothing to Chance: 15 Principles for Success and the Stories That Inspired Them 📙 Moving Up: Real Life Secrets for Getting from Here to There You can purchase his books and contact him directly through his website: 👉 www.johnsolleder.com

It started as something small — just noticing 11:11 on my phone one day. Then it happened again. And again. Soon, the number followed me everywhere. Was it a sign from the universe, or just my brain searching for patterns? In this episode, I explore how repeating numbers can become mirrors — reflecting what we believe, what we’re ready to see, and what we still need to stabilize in life. I connect the dots between spiritual symbolism and psychological insight, from Tesla’s fascination with numbers to Dr. Daniel Amen’s neuroscience of love and decision-making. Along the way, we’ll talk about the new narrative of womanhood — how today’s women are rewriting the old scripts of relationships and independence, as seen in a recent Vogue article that questions whether being “boyfriend-free” is the new empowerment. And through it all, I return to the question: what are the four pillars that hold our lives steady when everything else shifts? For me, it’s health, relationships, money, and faith — whether that faith points upward or inward. 💫 In this episode: What it really means when you keep seeing 11:11 The link between pattern recognition, belief, and brain health Why stability requires four pillars, not three How modern women are reframing love and independence Why Dr. Amen says brain scans might be the best premarital gift Revisiting interviews with 4 female entrepreneurs who have shared on this podcast how they used intuition in their business 🔗 Mentioned: Episode 33 – The Power of 3-6-9 and Reframing the Narrative Chanté Joseph’s Vogue article: “Is Having a Boyfriend Embarrassing Now?” Dr. Daniel Amen, Amen University  

Guest: Azgari Lipshi — entrepreneur, founder of Asgari.com, and serial business builder who has launched and sold companies across industries and continents. Episode Summary: What does it really take to start a successful business — and how do you recover when passion projects fail? In this candid conversation, Ilze talks with Azgari Lipshi, a serial entrepreneur who launched her first supplement line in Bangladesh at 15 and went on to build multiple ventures. Currently, she owns a construction and remodeling business, LIV180, and a consulting company, Azgari.com, in the United States. Azgari shares what she’s learned from early success, costly failures, and navigating a new business culture as an immigrant. She explains why she believes passion must meet market demand, why borrowing smartly can be better than self-funding, and why courage — not perfection — fuels entrepreneurship. The episode also features a role-play segment in which I present three audience avatars (Ellen, Marta, and Nicole) — women in midlife considering entrepreneurship — and Azgari offers tailored advice for each. Whether you’re an analyst trapped in a corporate job, an immigrant dreaming of cultural entrepreneurship, or someone starting over with no formal business education, Azgari’s insights will help you see that it’s never too late to start smart. Watch the full episode on YouTube. Key Takeaways Start with validation, not emotion. A great idea still needs market demand. Passion projects fail without profit planning — and that’s okay. Every loss teaches leverage. Loans aren’t the enemy. Using financing strategically can protect your savings. Entrepreneurship after 40+ is possible. Your transferable skills are your biggest asset. Failure is a PhD in disguise. Every setback prepares you for sustainable growth. Contact Azgari via: https://azgari.com/  To inquire about being a featured podcast guest, please email me at: https://ilzebe.com/   

What does growing wisdom have to do with growing your wisdom teeth? And why does Dr. D-Nice believe every woman should enter a beauty pageant at least once in her life? In this lively, laughter-filled conversation, we explore the intersection of confidence, purpose, and the kind of joy that doesn’t depend on likes or followers. Dr. Denise Hunter — known to audiences as Dr. D-Nice — is a medical doctor, motivational speaker, and the creative mind behind Wisdom Teethinger, a project devoted to helping youth grow into emotional and intellectual maturity while their “wisdom teeth” (and life experience) come in. She explains that our frontal lobe — the part of the brain tied to judgment and decision-making — develops at the same time as our wisdom teeth, which inspired her unforgettable name and mission. From there, we dive into her belief that every woman should participate in a beauty pageant at least once. For Dr. D-Nice, the runway isn’t about vanity — it’s a crash course in self-knowledge. Behind the gowns and glitter, contestants must articulate who they are, what they stand for, and how they handle pressure. As she puts it, pageants give women “the opportunity to get to know yourself and share yourself with other people.” Dr. D-Nice also opens up about a moment of inner conflict — teaching a teen weight-loss class while not feeling at her own goal weight. Her honesty about that incongruence adds a refreshing layer of humanity to the conversation. Rather than pretending perfection, she models what integrity and self-acceptance look like in real time. This passion business is her side-hustle, at least for now. And of course, she brings humor to everything — from confessing her love for Jamaican oxtail (“Even when I was vegetarian, I’d still have an occasional oxtail”) to explaining why she doesn’t take social media too seriously. As she says, “I’m not saying social media doesn’t count — it definitely does — but it’s not my world.” That line alone sums up her grounded approach to modern life. Throughout the episode, you’ll hear a woman who leads with laughter, faith, and fierce authenticity — reminding us that wisdom isn’t something we wait for; it’s something we grow into, one experience at a time. Key Themes Finding wisdom through humor and honesty Our youth and depression Pageantry as a path to self-discovery The importance of congruence and compassion in health coaching Living joyfully beyond social media validation You find Dr. D-Nice and get in touch with her through her website or social media channels. The links are below: https://www.wisdomteethinger.com/  https://www.instagram.com/dr.dnicebeaugelin https://www.facebook.com/denise.hunter  https://www.youtube.com/@drdnicebeaugelin  If you found this conversation entertaining and/or valuable, please leave me a review, and if you'd like to be my podcast guest or you know someone who could be a good fit, please visit my website, SheBecameCEO.com, to find the form. 

In this entertaining and reflective episode, I share a true story in a way that will make it sound like a tall tale. I also talk about how we see and perceive in the best way I can, without overwhelming my audience with complexity. Finally, I share 33 statements as my gift to you. They are condensed wisdom from the painful but valuable experiences I've had. Enjoy, and please follow and give my podcast a 5-star rating. If you'd like to be my guest, please visit my website, SheBecameCEO.com, and follow the instructions.

What happens when a woman stands on stage and dares to speak about her body, her rights, and her pleasure? According to my observations, people take sides, but usually, nobody stays neutral. In this episode of She Became CEO, I sit down with public speaking and communication expert Natalie Jones for a conversation that is as bold as it is practical. Natalie doesn’t just teach speaking techniques—she lives what she teaches by delivering speeches that stir, challenge, and empower. We talk about: Why courage matters more than polish in public speaking The difference between performing and truly connecting with your audience Natalie’s journey as a professor and coach who helps students and professionals find their voice Her two most provocative prepared speeches: The Boys and Memories (about reproductive health and identity) and My Selfish Vagina (about women’s right to pleasure) How women can reclaim their stories and stand on stage with an unapologetic presence Whether you’re an entrepreneur, a professional, or simply someone who wants to speak with more confidence, this episode will inspire you to bring more boldness to your voice. If you’re ready to improve your public speaking, interpersonal, and intercultural communication skills in a supportive, trauma- and brain-health-aware space, check out my new program She Knows Now. 

If you’re a woman in your fifties or beyond and you’ve felt the pull to finally start that business, this episode is for you. Messages are floating online that sound comforting, hopeful, even empowering—but they’re only half the story. And half-truths can cost you precious time, money, and confidence. In this episode, I unpack three of the most common half-truths about midlife entrepreneurship—what’s real, what’s missing, and what you actually need to know to build something that lasts. With three decades of entrepreneurial experience, I’m not here to scare you. I’m here to respect you with the whole truth—so you can move forward with clarity, courage, and realistic expectations. Key Takeaways Half-Truth #1: “Online business is easy.” Starting is simple, sustaining isn’t. Community and trust—not just a platform—create longevity. Half-Truth #2: “You don’t need your own product.” Affiliate marketing can work, but it’s still labor and rarely a full business. Vision, assets, and authenticity matter more. Half-Truth #3: “Older entrepreneurs have cognitive advantages.” Experience is real leverage, but only if you also care for the midlife brain—nourishing it, protecting sleep, and managing energy. Why unhealed trauma and menopause shifts can quietly affect your business stamina—and how to approach both with compassion and strategy. Resources & Mentions Dr. Lisa Mosconi on menopause as a neurological transition. Dr. Daniel Amen on brain health and blood flow. Entrepreneurs mentioned: Amy Porterfield, Lewis Howes, Jenna Kutcher, and Steven Bartlett. SheBecameCEO.com.

Līga Brence is a Latvian entrepreneur and world traveler. She is the owner and CEO of the brand "Liga Nature SPA," which she created from scratch over the span of 30 years. Today, Liga joined me for an open and heartfelt conversation in which this courageous woman shared about her successes and hardships as she was building her beauty salons, SPA centers, and her organic product line. Her English isn't perfect, but her insights are profound. You don't want to miss this one.  For more information about Liga Nature SPA, please check out the following resources: https://salonsliga.lv/ https://www.instagram.com/liganaturespa/  https://www.instagram.com/spa_namins/ https://www.youtube.com/@liganaturespa9601    To be featured as a guest on this podcast, please apply through the webpage: https://shebecameceo.com/index.php/collaborate/  As always, if you want to support me in creating content like this, please give me a 5-star rating and leave a review. It helps a lot.  

In this episode, I weave together stories of caregiving, resilience, and the hard choices that come when love and responsibility collide. You’ll hear reflections on Danielle’s story of choosing her own health over continuing as her ex-husband Matt’s caregiver, Bruce Willis’ wife Emma Heming’s public sharing about boundaries, and my own experiences with stepping back when my care wasn’t being received. Together, these stories highlight what it really means to love ourselves—especially when caregiving responsibilities risk draining us beyond repair. And I close with a reminder that self-love isn’t indulgence in a glass of wine or beer—it’s protecting the very organ that carries our memories, our creativity, and our ability to love: the brain. Danielle's TikTok handle: @djoseywilliams My TikTok handle: @ilzebe1 I also mentioned the interview of Emma Heming Willis by Dr. Daniel Amen on his podcast Change Your Brain Every Day. Key Takeaways Caregiving can be an act of love—but knowing when to step away can also be self-love. Boundaries are not selfish; they are what allow us (and those we love) to thrive. Stories like Danielle’s and Emma Heming Willis’ remind us that choosing ourselves is sometimes the most loving act. Self-love isn’t found in alcohol or numbing habits—it’s in honoring and protecting our brain health. Every act of stepping back from what drains us is also a step forward into clarity, resilience, and freedom.

What happens when the people we love most speak words that cut deep — not because they are true, but because they come from unhealed pain? In this episode, I share the stories of two mothers who faced that reality, and I reflect on the shadows of trauma, the echoes of narcissistic abuse, and the delicate balance between guilt and responsibility. Together, we explore fear as a dark angel, guilt as love in disguise, and the ways unhealed wounds ripple across generations. You’ll also be guided through a gentle meditation to release fear and false guilt, and to return to the one truth that remains: love endures, even when misunderstood. This conversation is for every mother — and every listener — who has ever carried grief, fear, or blame that was never truly theirs to hold.

In this episode, I sit down with Canadian life coach Paige Royal. Paige is a Master Coach & Trainer specializing in energetic frequency, emotional alchemy, NLP, Timeline Therapy, and Hypnosis. She helps leaders, coaches, and educators break through unconscious, mental, and emotional blocks and shift into the frequency of who they’re here to be and what they truly desire to have. Her work defies the myth that transformation has to be hard, showing that when you shift your energy, change can be instant. Paige’s clients often experience rapid results in wealth, confidence, clarity, and purpose. I first met Paige in Christina Berkley’s Soul Sommeliers cohort back in 2020, and we’ve kept in touch ever since.  Paige shares candidly about her early life, including powerful childhood memories that shaped her beliefs, the challenges of building and restructuring her coaching business, and how her experiences in Canada, Costa Rica, and Colombia have influenced her. Together, we explore the connections between intimacy, money, and mindset — and what it really takes to move beyond survival into freedom. What you’ll hear in this episode: Paige’s unique gift: helping people elevate their frequency and clear beliefs that hold them back How childhood experiences planted her first limiting beliefs — and how she now helps others untangle theirs Reflections from our shared time in Soul Sommeliers and how her coaching has evolved since then Her journey through different business chapters, including cycling coaching, and the pivots that shaped her current practice The surprising overlap between intimacy issues and money blocks Why faith, courage, and action are essential ingredients for transformation. To learn more about Paige Royal and what she offers, visit her website https://www.paigeroyalcoaching.com/ To visit my website and get the Trauma & Readiness to Pivot Quiz, visit my website  https://shebecameceo.com 

Many of us have been significantly hurt in ways that cannot be seen from the outside, and although humans tend to be pretty resilient, many of us suffer from these traumatic changes in more ways and for longer than we understand. In this episode, I share my story and share information about three types of trauma and seven criteria that can help determine whether you are suffering from post trauma symptoms, citing fragments from Paul Conti, MD, book, "Trauma--The Invisible Epidemic. How Trauma Works and How We Can Heal From It." I also mentioned that I have developed a quiz to help you determine if you are blocked by trauma and how ready you potentially are to change your life around. To get the quiz, please enquire at [email protected] 

In this Episode, I share my observations and conversations during a meeting in a local brewery and what thoughts about faith, beliefs, and revelations they sparked within me.  The main topic was "Faith." What's the difference between faith and belief? Can one have faith and doubts at the same time? Faith and religion. Faith in the brakes of your car... Please rate and follow. Thank you from the bottom of my heart. 

So far, I have always scripted all episodes, and then I read my scripts with little improvisations. This one is 100% unscripted. I know that there are people who speak their thoughts into a recorder and then write texts based on those audio recordings. I am a listener of one female podcaster who was born a talker, and I can tell she never scripts anything. I am not like that. I always think quietly and talk in my head, so talking out like this means that I need to rewire my brain. I did edit out longer pauses, and I'd be interested to know which style you prefer: unscripted or scripted, or a mix of both? In this episode, I continue talking about my observations regarding what keeps people stuck in toxic and painful situations, and what could be an effective solution for some if they could rewire their brains and start thinking and acting differently. I already have some information up on my new website, SheBecameCEO.com I also mentioned that you can contact me via [email protected]

Many women in their fifties and beyond are carrying invisible weight—grief, unspoken dreams, financial pressure, and the deep conditioning to serve others before themselves. In this episode, I speak to that reality with compassion and clarity. You’ll meet (or revisit) three women: ✨ Ellen, a corporate analyst who dreams of more freedom but fears self-promotion. ✨ Marta, a first-generation immigrant longing to leave a legacy through stories and culture. ✨ Nicole, a gifted potter healing from emotional trauma and brain fog, is trying to build something of her own. These women aren’t starting from zero—they’re starting from wisdom. What holds them back isn’t just circumstance. It’s also a shame about wanting more. Shame around money. Shame around not having figured it all out sooner. 💡 But here’s the truth: It’s not too late. This episode weaves together real-life reflections, business insights, and excerpts from thought leaders like Shamina Taylor, Chris Harder, and Jamie Villalovos. I also share pieces of my own story—why I stayed silent, and how I found the courage to build again. If you’ve been quietly asking, “Could I really build something now?”—this is your sign that yes, you can. 📬 Want to share your story or explore working with me? Email me at support@SheBecameCEO. You don’t need a fancy pitch—just sincerity. Let’s see what unfolds. My website for this program SheBecameCEO.com, is still under construction, but if you want to learn more about me, you are welcome to visit my brand website ilzebe.com  -------------- The YouTube video I referenced can be found here: https://www.youtube.com/watch?v=uiMmpDFfcbs

Even though my podcast is new, people have pitched me to be on my podcast as guests. So far, I have said no, even though at this point, I have started thinking about having guests. This podcast is to help my listeners and prospective guests understand the direction in which this podcast is evolving, so that there is less confusion and disappointment.  In this episode, I will share with my listeners why I declined someone's collaboration offer on an episode. I changed the person's name, thinking it wouldn't be fair to speak about him without giving him the chance to respond. I will also share stories of three women: Ellen, Marta, and Nicole, who represent my ideal audience. They are women who want to transform their lives even though they currently feel stuck. Their names and some of the details have also been changed to respect their privacy.  Lastly, I extend an invitation to apply to be a guest on my podcast or to recommend someone who has experience that might help women like Ellen, Marta, and Nicole to feel better and move the needle.  To express interest, please email me at [email protected] 

She Became CEO. Of Her Voice. Of Her Money. Of Her Life. Launched it under a new podcast name; this is a transitional episode. I made this decision for a couple of reasons: first, I no longer wish to push the story of how to remember my name in the front of my message. I no longer want it to be about me, but how, using my experience and skills, I can help other women to pivot from victimhood and become the CEOs of their voice, their money, and their lives. For most of them, it would mean understanding and healing their trauma. Even though my target audience is women in their middle age and beyond, men are very welcome to listen too. 

Since it's a nice number (episode 20), I think it's a perfect time to announce that this is the last episode under the podcast title "Ill Zebra's Transformations." I will continue using this very same channel, but you will see a new podcast name and logo. In this celebratory episode, I am wrapping up my story, briefly revisiting the story that caused me to start this podcast, and what a profound transformation I have experienced.  The main topic I am focusing on, however, is adult attachment theory. I am also giving you some tips on how to avoid mislabelling yourself and people in your life based on your past trauma, so that you can experience true happiness.  The sources I referenced in this episode were: Narcissistic Abuse Educator Claire Auden https://claireauden.com/  Marriage and Family Therapist and Attachment Coach Jessica Da Silva https://www.jessicadasilvacoaching.com/  Best-Selling Author, Podcaster, Teacher, and Coach Meadow De Vor https://www.meadowdevor.com/  Book by Amir Levine, M.D., and Rachel S. F. Heller, M.A. "Attached. The New Science of Adult Attachment and How It Can Help You Find and Keep Love"     

In this episode, I blended biology and psychology. In the biology part, I'm talking about sex hormones and intimacy, or lack thereof. You will hear me sharing somewhat contradictory opinions about the supplementation of iodine in our daily diet, and talking about other supplements. In the psychology part, I reference three highly reputable experts and quote some of their wisdom. 

Do you feel comfortable in your body? Do you know people who don't? Until recent years, this wasn't a widely discussed topic. Then, it became popular, and we saw people who had decided to change their gender coming out of the closet. We learned to be inclusive and were encouraged to indicate the preferred pronouns in our signature line. I have had the privilege to always feel feminine, which matches the gender determined at my birth. I used to think this was the norm, but I am aware of this being a privilege now. This episode about hormones was created with that awareness in mind. 

What if the greens on your plate—or even your superfood smoothie—were silently stirring up inflammation in your body and mind? In this episode, I continue unpacking my reasons for turning to a strict carnivore diet. We dive into the lesser-known world of oxalates—tiny plant compounds that can do more than just irritate your joints or gut. They can trigger immune overreactions, contribute to prostate and uterine issues, and possibly even disrupt brain health. Yes, we’re talking about potential links to autoimmune conditions, fibroids, neurotoxicity, and maybe even Parkinson’s or dementia. The science is still unfolding, but the clues are strong—and personal. If you’ve ever struggled with unexplained fatigue, mood shifts, or mystery symptoms that no doctor can explain, this episode might connect some dots. Curious? Press play.   P.S. In this episode, I referenced Sally Norton and cited a fragment from her website located here: https://sallyknorton.com/  My website: https://ilzebe.com  

In this episode, I talk about our ancestors Homo erectus and Homo sapiens. Homo erectus ate meat and controlled fire. They had bigger brains, but they didn't survive because they didn't care to adapt. Homo sapiens adapted, but their adaptations may have come at a price. We are Homo sapiens, and we continue the trajectory our ancestors started. Can we reassess it and ensure we survive and thrive as individuals and as a species?   In this episode, I referenced: Dr. Richard J. Johnson, MD https://drrichardjohnson.com/ Science Daily "Laziness Helped Lead to Extinction of Homo Erectus" https://www.sciencedaily.com/releases/2018/08/180810091542.htm  Clinical Trials Arena "Japan Will Have the Fastest Growing Prevalent Cases of Alzheimer's" https://www.clinicaltrialsarena.com/comment/japan-will-fastest-growing-prevalent-cases-alzheimers/  Daily Times "How the British Royals Relish Their Afternoon Tea" https://dailytimes.com.pk/939078/how-the-british-royals-relish-their-afternoon-tea/  The Nature Education Knowledge Project "Evidence for Meat-Eating by Early Humans" https://www.nature.com/scitable/knowledge/library/evidence-for-meat-eating-by-early-humans-103874273/  My website: https://ilzebe.com      

If you are somewhat familiar with Tarot cards, you'll know that in Tarot, the Hanged Man card signifies a period of pause, reflection, and reevaluation. It encourages surrender, letting go of old beliefs, and embracing a new perspective to move forward. I was a hanged man for a while, and you may remember me before that period. You may not want to accept the changes in me because I have come back different. If that's the case, it's all right, but perhaps we need to part ways because I can't undo the change, and I can't not speak about the truth I see, as I believe my truth can help. I continue to discuss my journey as a carnivore. 

Weight loss is a big thing. Many lose hope. Others torture themselves with depleting diets and exhausting exercises that raise cortisol levels and increase hunger. I've found other ways, the ways that work for me right now. I'm sharing this information to help people avoid and prevent suffering and disease. In this episode, I mention Dr. Ben Bikman, Dr. Paul Mason, and Dr. Elizabeth Bright.

I received a question from a friend about my carnivore diet. This episode is inspired by our text exchange and is also a continuation of the previous episode. As usual, you'll hear some captivating fiction and some useful educational information. The names of experts I am mentioning are: Doctor Garry Fettke, Professor Thomas Seyfried, and Doctor Chris Palmer. 

Usually, a strong value and belief system is praised. I have had several major transformations in my life, and I believe it is necessary and healthy to be curious and listen to those with contradicting viewpoints, consider other perspectives, and, if arguments are convincing, modify our belief systems. It isn't weakness, it means you are progressing instead of stagnating. What do you think?