SHeCOMMERCE

In this deeply honest and empowering episode of SHeCOMMERCE, Cristina and Jacqui sit down with global marketing leader Fizza Ijaz for a conversation that goes far beyond career titles and polished LinkedIn headlines.Together, they unpack the invisible labor of working motherhood, the systems women are still forced to navigate, and the tension between ambition, identity, family, and fulfillment. From advocating for policy change at Nestlé Pakistan to navigating international relocations, dual-career dynamics, and career reinvention, Fizza shares what it really looks like to build a global career without losing yourself in the process.One of the episode’s most powerful moments centers around the groundbreaking travel policy Fizza helped implement for breastfeeding mothers — proving that meaningful workplace change often starts when women stop quietly adapting and start asking better questions.The conversation also dives into:• Why “having it all” is often the wrong conversation• The emotional reality behind career pivots and sabbaticals• Redefining success outside of hustle culture• Why sponsorship and advocacy matter more than ever• The courage it takes to bet on yourself — even when the outcome isn’t guaranteedCristina and Jacqui also tackle the broader societal expectations placed on working mothers, calling BS on performative motherhood standards and the unequal burden women continue to carry at home and at work.This episode is equal parts vulnerable, strategic, and validating — a reminder that success does not have to look linear to be meaningful.Because at SHeCOMMERCE, we believe leadership, motherhood, ambition, burnout, identity, and career growth all belong in the same conversation.Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sip Happens… and this week, Jacqui & Cristina are spilling ALL the tea. In this Sparkling Sips – Sip & Tell edition, the ladies dive headfirst into the internet firestorm around “3-hour parenting” — the controversial idea that intentional, focused time with your kids matters more than endless hours of exhausted presence.But as always at SHeCOMMERCE… it gets deeper.Because this isn’t just about parenting. It’s about privilege, invisible labor, workplace expectations, and the exhausting performance metrics women are still being judged against — both at home and at work.Cristina and Jacqui unpack: Why “quality over quantity” parenting feels liberating for some — and wildly unrealistic for others The invisible labor no one talks about (school forms, appointments, meal planning… sound familiar?)Emma Grede’s controversial take on presenteeism and why facetime in the office still impacts career growth Whether “being seen” matters more than actual output in today’s corporate culture Why younger employees may still need in-person mentorship and relationship-building How women are disproportionately penalized in both caregiving AND career progression Whether presenteeism is becoming the modern glass ceilingThis episode asks the uncomfortable questions: Are we rewarding impact… or optics? Is corporate presenteeism just performative productivity? And who can actually afford the luxury of “balance”?As always, Jacqui & Cristina keep it real, honest, funny, and unapologetically personal — because surviving bedtime counts too.Favorite moments:“The real luxury isn’t time—it’s help.”“Presence without support is just pressure.”“If you’re not in the room, you’re not in the conversation.”“Some days it’s three magical hours… some days it’s surviving bedtime. And both count.”So where do YOU land?Is this a genius reframe?Completely unrealistic?Or are we all just living somewhere in the messy middle?Because at SHeCOMMERCE… it’s not just business, it’s personal.Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention.From leading brand turnarounds and driving billion-dollar growth in CPG to making a bold pivot into the automotive industry, Tina shares what it really takes to evolve your career, rebuild your identity, and lead through uncertainty.Because here’s the truth: growth isn’t linear—and innovation definitely isn’t pretty.   What We CoverWhy innovation is messy, lonely, and often misunderstoodThe myth of the “perfect career path” (and what to do instead)How to navigate career transitions, layoffs, and identity shiftsThe problem with traditional innovation funnels—and what actually worksBig company vs. startup mindset: speed, risk, and decision-makingWhy fresh eyes can be your biggest competitive advantageBuilding resilience, adaptability, and confidence in the unknown Key TakeawaysThis episode is for anyone in a “messy middle”—whether you’re pivoting careers, rebuilding after a setback, or trying to drive innovation inside a complex organization.Tina reminds us: You don’t need to have it all figured out to move forward Innovation isn’t about perfection—it’s about persistence Reinvention isn’t a reset—it’s an expansion Who Should ListenCPG leaders & brand buildersMarketers navigating transformation or innovation strategyWomen in leadership facing career pivots or reinventionAnyone questioning what “success” should look like nextBold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What if your next career move is not about escaping something broken, but answering something deeper that finally clicked?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Donté McCrary-McClain for a conversation that goes far beyond titles, pivots, and polished LinkedIn narratives. This is a real conversation about the internal audit behind the resume — the questions leaders ask themselves when ambition, purpose, family, time, money, and identity all collide.Donté opens up about the deliberate introspection that shaped his latest chapter, sharing how he evaluates growth not just through promotions or prestige, but through learning, energy, alignment, and the finite resource of time. He speaks candidly about hyper-independence, the weight and wiring that can come from early responsibility, and how family, serious life experiences, and proximity to mortality sharpened his bias for action.Together, the conversation explores what it means to pursue growth without abandoning presence. From relocating for career-defining opportunities to building a trusted personal board of champions, Donté offers a grounded and deeply human perspective on leadership, reinvention, and the courage to get uncomfortable on purpose.This episode also dives into the difference between intrapreneurship and entrepreneurship, and the often-overlooked skills leaders need to build before they ever step out on their own: seeing the forest through the trees, galvanizing people around change, building trust across functions, celebrating wins loudly, and leading with consistency when the playbook does not exist.And because this is SHeCOMMERCE, the conversation goes even deeper — into mentorship, allyship, access, and the responsibility of using proximity to power to widen the door for others. In a moment where support for underrepresented talent can feel quieter and more complicated, Donté makes the case for intentional leadership that is not performative, but practiced.This episode is for anyone standing at the edge of a new chapter. Anyone rethinking success. Anyone asking whether the next move is worth the risk. And anyone learning that growth is not always loud — sometimes it looks like honesty, alignment, and the courage to choose what matters most.Bold Brands. Fierce Women. One Sisterhood.  SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What happens when you’re doing everything right… but still not getting seen for the leader you already are?In this powerful SHeCOMMERCE podcast conversation, Cristina and Jacqui sit down with executive coach and consultant Liz Mayer to unpack one of the biggest traps high-achieving women face at work: being known for execution, but not recognized for influence. Together, they dig into what it really means to refresh your personal brand without reinventing yourself, why over-functioning is not the same as leadership, and how women can stop waiting for permission and start showing up with more clarity, authority, executive presence, and strategic influence.Liz shares why so many women are rewarded for being the “gets it done” person, yet overlooked when it comes to shaping direction, driving vision, and earning the next opportunity. She offers a smarter, more sustainable path forward — one rooted in self-concept, standards, career growth, executive presence, and intentional visibility.This episode is part mindset shift, part career development strategy, and all real talk.Inside the episode:Why your next level does not come from doing moreThe difference between being seen as reliable vs. being seen as strategicHow over-preparing and overworking can actually signal under-trust in yourselfThe personal branding shifts women need to make to lead with more influenceWhy “permission” is one of the most expensive things women keep waiting for in their careersA simple self-audit you can do this week to reclaim your powerIf you’ve ever felt stuck being the helper, the fixer, the workhorse, or the one carrying the room without getting credit for driving it — this one is for you. This is a must-listen conversation for women in leadership, marketing, commerce, CPG, and growth roles who are ready to move from execution to influence.Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What does it really take to break through in commerce today? According to Dominick Miserandino: stop hiding behind the buzzwords and get back to human connection.In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with digital pioneer, founder, author, board member, and RTM Nexus CEO Dominick Miserandino for a candid, hilarious, and deeply insightful conversation on what brands still get wrong about storytelling, leadership, and growth.From building in the earliest days of the internet to advising modern commerce companies, Dominick shares why the fundamentals still matter most: understanding people, simplifying the message, and yes — “selling the damn product.” He unpacks why communication breakdowns are still one of the biggest blockers inside organizations, why data without humanity misses the point, and how storytelling is still the most powerful tool in the room.The conversation also goes deeper into leadership, respect, and what true advocacy looks like in practice. Dominick opens up about what women leaders have taught him about empathy, collaboration, and building stronger companies — and why curiosity is one of the most underrated traits of a real ally.This episode is equal parts sharp insight, career wisdom, and laugh-out-loud banter — with plenty of truth bombs for anyone building brands, leading teams, or trying to make commerce more human.In this episode, we cover:Why “controlling eyeballs” is really about understanding humanityThe gap between data, messaging, and real customer connectionWhy companies still struggle with simple communicationWhat commerce misunderstands about storytellingHow women leaders shape stronger, more collaborative businessesWhat allyship actually looks like beyond performative supportBold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This week on SHeCOMMERCE, Cristina and Jacqui are joined by Christine Nikolaou of The FMCG Guys for a bold, no-fluff conversation on Women’s History Month, International Women’s Day, and the work still left to do.This is not a celebration episode. It’s an audit. An unfiltered conversation about power, progress, and the systems still holding women back at work.Together, they unpack the hard truths behind corporate gender equity conversations — from the “broken rung” keeping women from that critical first promotion, to the gap between visibility and actual power, to the reality that sponsorship, not just performance, still shapes who advances and who gets left behind.They also dig into the uncomfortable questions companies love to avoid:Are women being supported — or simply showcased?Has leadership equity become more of a branding exercise than a business priority?And are flexible work policies really helping women, or quietly penalizing them?With sharp insight, real talk, and zero patience for buzzwords, this episode explores what progress actually looks like, what’s still broken, and what needs to change next.If you’re tired of pink-washed corporate messaging and ready for a more honest conversation about women, leadership, and power in the workplace — this one’s for you.In this episode, we cover:The “broken rung” and why early promotions matter so muchThe difference between representation, influence, and authorityWhy sponsorship changes careersPerformative allyship vs. real structural changeFlexibility, caregiving, and the hidden penalties women still faceWhat companies continue to get wrong about women and ambitionSmart. Sharp. Honest. And exactly the kind of conversation Women’s History Month should make room for.Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What’s the biggest e-commerce lie brands still believe? According to Aisha Khan (WPP Media, Head of Retail Media & Digital Commerce for Unilever U.S.) that retail media alone is going to save the growth plan.In this unapologetically honest episode of SHeCOMMERCE, Cristina and Jacqui sit down with the one and only Aisha Khan for a conversation that goes way beyond buzzwords and straight into the real work behind modern commerce leadership.Aisha brings the heat on why brands need to stop treating retail media like a magic wand and start thinking bigger. From social’s role in driving retail demand, to the reality that all media is now commerce media, she lays out a sharper, smarter playbook for growth.But this episode doesn’t stop at strategy.Aisha also gets real about the human side of leadership: the bold career pivots, the moments where things nearly caught fire, the lesson that creative still drives performance, and the truth about what women really need to lead transformation inside complex organizations. She opens up about sponsorship, boundaries, feedback, self-awareness, and recovering from toxic leadership without losing yourself in the process.This one is equal parts commerce masterclass and career therapy session.In this episode, we get into:Why retail media isn’t the only answer to growthHow social, culture, and demand creation fuel commerceThe mistake brands make when they over-focus on media and ignore creativeWhat it really takes for women to lead boldly in high-pressure environmentsWhy one sponsor is not enoughHow to protect your power, trust yourself, and stop apologizing for being greatSmart, sharp, and wildly relatable, this episode is for anyone building brands, leading change, and refusing to play small.Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day. In this Cup of Cocoa episode, the Dynowski and Marinucci kids weigh in on why the International Women's Day is so very important. It's cute, unfiltered, and a ringing endorsement of kids who make us feel like maybe, the future is in good hands. Give it a listen for unfettered adorability (we might be biased)! Their Give to Gain? Showcasing how women are the mainstay of historical achievements and the reason why we are all here. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day. In this Sparkling Sip, Dr Elisabeth Giselbrecht, Lecturer at King's College London and a close friend talks about how important it is to show women in the field of classical music that they are absolutely worth a seat at the table. Women are outnumbered at the head table in pretty much every sector and industry and those rising through the ranks need to know that, increasingly, they have support to get that seat. Lisi's Give to Gain? Being the anchor support to rising up the ranks to get to those leadership positions and working with those female leaders as their support so everything doesn't rest on their shoulders. SHeCOMMERCE:Website: https://shecommercepodcast.com/LinkedIN: https://www.linkedin.com/company/shecommercepodcast/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This International Women’s Day episode hits where it matters: the boardroom.Cristina and Jacqui sit down with Cassie Burr, Co-Founder and Board Member of Women on Boards Project, and Kierstin Riley, CEO, for a candid conversation about why women are still underrepresented on consumer company boards — and why the real issue is not a pipeline problem, but a demand problem. Together, they unpack the power dynamics shaping board seats, the business cost of leaving women out of the room, and why brands cannot afford leadership teams that fail to reflect the consumers they serve. From practical advice for women who want a board seat, to what founders and investors can do right now to open the door, this episode is equal parts reality check and rally cry. You’ll also hear Cristina and Jacqui spill the weekly tea on women making big leadership moves, retail shakeups at Target, and the rise of shoppable entertainment — because at SHeCOMMERCE, we’re always connecting the “SHe” and the “Commerce.” If you care about governance, growth, representation, and building a future where women have a real voice in the rooms where decisions get made, this one is for you.Bold brands. Fierce women. One sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day. In this Sparkling Sip, Amanda Wolff drops a truth bomb: women can’t afford to lose an inch of progress. Even with cracks in the glass ceiling, we’re still only at 10% of Fortune 500 CEO roles. She calls out the old “one seat for women” mentality, pushes for community over competition, and reminds us that progress is fragile. Her Give‑to‑Gain? “Always take the meeting.” Because access compounds — and one intro can change a career. Her wish for women: more momentum, more open doors, and rooms finally built with us in mind.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Women’s History Month kicks off March 1, and we’re treating it like the main event.In this short kickoff video, Jacqui and I unpack this year’s International Women’s Day theme, “Give to Gain,” and why we’re reframing “giving” as a power move—not a drain. Women give intentionally: we build networks, stability, and pathways for the next generation.This month on SHeCOMMERCE, we’re bringing you:A short video series featuring women leaders we admireReal talk on what IWD actually means in 2026Stories of giving back through philanthropy, fundraising, and community impactPlus - on Sunday, March 8, we’re spotlighting Women on Boards—because representation at the top isn’t decoration, it’s direction.See you all month long.Bold brands. Fierce women. One sisterhood.Let’s build something worth inheriting.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This week on SHeCOMMERCE, Jacqui and Cristina sit down with Nicole Lesinski of Nestlé, a leader helping drive e-commerce, retail media, and omnichannel transformation inside one of the world’s biggest CPG organizations.Nicole unpacks some of Nestlé’s boldest moves—from major reorganizations that put category and consumer focus at the center, to evolving how field teams think about “total commerce” so account leadership understands the full path to purchase—not just what happens in-store. She’s candid about what nearly breaks the playbook: shifting mindsets, reallocating spend without “money trees,” and building new muscles in fast-changing digital ecosystems.A key turning point? When e-commerce became a clearer engine of growth—and the proof points, measurement, and storytelling made belief inevitable.Nicole also shares career wisdom for women leading change: be persistent, be confident, seek feedback, trust your gut, and remember that someone is always watching you—so “walk the talk.” And because it’s SHeCOMMERCE, we round it out with the real-life details: her hype playlist (Notorious B.I.G. and Kendrick), and a signature cocktail that perfectly fits her vibe—a tequila espresso martini.We close with the SHeCOMMERCE pledge—pay it forward, amplify women’s voices, and help shape the future of commerce. Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Melissa Burdick, co-founder and president of Pacvue—and newly recognized as a Commerce Media Power 100 honoree by The Drum. From her early days at Amazon to bootstrapping, following a major health scare that sharpened her resolve to build the company she always knew she wanted to create. We dig into what it really takes to go from corporate to  “hell yeah” moment when product-market fit became undeniable (hello, first paying customer in six months). On the industry side, Melissa calls BS on one of the biggest retail media misconceptions: “If we build it, interest won't magically appear just because a retailer launches a network—and why brands’ budgets, cycles, and prioritization realities matter more than hype. We close with a future-facing conversation on AI-first work, bold career growth (“say yes before you’re ready”), and Melissa’s passion project focused on engineering through creative ad building with real brand assets, real campaigns, and real measurement. Bold brands. Fierce women. One sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Recorded live from CES, Cristina and Jacqui hit the show floor for a fast-paced “SheCommerce Champagne Bites” episode—short, sharp interviews with female leaders on what’s real vs. what’s hype in tech, AI, and the future of commerce.First up, Dara Joy Clay (Microsoft AI / Microsoft Advertising) shares a future-casting view of what happens when wearables + biometric data + generative AI collide. The big idea: commerce could shift from “shopping” to anticipation—where your data helps an AI assistant proactively recommend (and even reorder) the wellness products you need, before you even think to add them to cart.Next, Amishi Takalkar (CEO, Nailbiter) brings the grounded take: AI is the real deal, but the ROI is still catching up to the investment. Her advice is simple and actionable: don’t fear AI—use it as your assistant, not your replacement. The value comes from partnership: let AI handle the basics so humans can focus on higher-order thinking, judgment, and creativity.Then, Joanne O'Connell (Omnicom) delivers one of the strongest takeaways from the week: human creativity is still the superpower. AI can expand imagination—but it can also create a “sea of sameness” if teams use it like a crutch. The differentiator won’t be access to tools. It’ll be the discipline, talent, and originality behind how we use them.Cristina and Jacqui close with their own reflections: AI is everywhere at CES, and the bigger conversation is workforce readiness. This isn’t just about jobs disappearing—it’s about parts of jobs changing, fast. The challenge (and opportunity) is how we equip today’s professionals and future graduates to level up with AI, not get left behind.Because at SheCommerce, it’s never just about trends—it’s about who gets to shape them.Bold Brands. Fierce Women. One Sisterhood. ...SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

We’re closing out 2025 with a no-fluff, all-receipts conversation where power women and real talk collide. Cristina and Jackie are joined by industry heavyweights Peter and Sri from The CPG Guys to audit the year that was—and forecast what’s next.From the AI hype that fizzled to the retail media reality check, we call BS on overused buzzwords and dig into what really moved the needle (and what didn’t). Expect hot takes on:AI-powered everything—why it was the most overused phrase and what it actually delivered.Innovation drought—65% of launches were renovations, not true innovation.Retail media wins & fails—where it worked (in-store, search) and where it flopped (off-site display).Metrics that need to die—ROAS, influencer engagement, and “new-to-brand” obsession.Promo addiction & price-pack architecture—why frequency vs depth matters more than ever.Women in leadership—progress made, but why representation still lags behind consumer reality.Unspoken rules to retire—FaceTime ≠ commitment, and culture fit ≠ sameness.Plus, we tackle the big question: What does “Beyond the Basket” really mean? Spoiler: It’s about relationships, not transactions.This episode is bold, provocative, and packed with insights for anyone navigating the evolving world of CPG, retail media, and commerce.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This week on SHeCOMMERCE, Cristina and Jacqui sit down with Christine Foster, SVP of Strategy & Operations at 8451 and Kroger Precision Marketing (KPM), to talk about what happens when retail media stops acting like a “channel”… and starts behaving like a true commercial engine. Christine opens up about stepping into leadership after Cara Pratt built an extraordinary foundation at KPM—and what it really means to “carry the torch” with progress over perfection (yes, it’s an honor… and yes, the pressure is real). From there, we get into the future of retail media: breaking down silos across retail media + insights + loyalty, speaking the language of outcomes, and why the real unlock isn’t just better reporting—it’s faster decisions at the pace of commerce. And if you’ve ever spent your Monday drowning in dashboards… Christine’s newest “AI baby,” Agent Monday, is here to change that.   In this episode, we cover:Leadership transition done right: honoring the legacy, carrying the torch, and building what’s next Why fragmentation slows everyone down—and why unifying retail media + insights + loyalty creates “magic” The unlearning required to go cross-functional: “Speak the language of outcomes.” Agent Monday: moving brands from reactive insights to proactive action (and what’s coming next: insight → activation)   “Retail media isn’t just data”—the creativity + emotion that actually drives conversion ( “If you know the cart, you know the heart.”) The shift brands aren’t ready for (but it’s coming): dynamic experiences, real-time optimization, and perpetual learning Women as the architects (not just operators) of what’s next in commerce A leadership myth Christine is happily breaking: leaders don’t need all the answers Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode of SHeCOMMERCE, Cristina and Jacqui break down the biggest power moves shaping the future of commerce, retail media, and connected consumer experiences. From holiday shopping chaos and Black Friday buzz to industry-shifting headlines (Amazon Unboxed AI updates, Kimberly-Clark x Kenvue, and women leaders making major moves), the hosts serve their signature “Weekly Tea” with insight and attitude.This week, they’re joined by Lauren Griewski, Managing Director & Head of Sales & Partnerships at Chase Media Solutions—a powerhouse with experience across Meta, TikTok, and Rokt. Together, they unpack how retail media is evolving, where AI is transforming advertising, how women can navigate career pivots, and why authenticity is becoming a competitive advantage.Listeners will learn about:• The convergence of brand, shopper, and performance marketing• What’s next for retail media and fintech-driven ad ecosystems• Leadership lessons for women in commerce and digital transformation• How to turn underestimation into strategic powerPlus—signature drink questions, fast-fire fun, and the SHeCOMMERCE pledge that welcomes every guest into the sisterhood.Smart insights. Real talk. Power women shaping what’s next.Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Welcome to Episode One of SHeCOMMERCE — where power women and real talk collide in the CPG world.Hosts Cristina Marinucci and Jacqui Dynowski finally fire up the mics (and pour the drinks) for the first-ever episode — part launch party, part manifesto, and part “we’re really doing this” moment.From Halloween chaos to coffee vs. champagne rituals, the duo kicks off with their signature blend of wit, warmth, and working-woman realness. Then, the conversation pivots from personal to powerful — diving into the mission behind SHeCOMMERCE: creating a sisterhood where women in commerce don’t just have a seat at the table… they own the mic.But this debut comes with a twist: their first guest isn’t human. It’s AI. Specifically, ChatGPT — the world’s most talked-about digital colleague.Together, Cristina and Jacqui explore how artificial intelligence is reshaping work, leadership, and creativity — and what that means for women. From adaptability and inclusion to bias and empowerment, this episode flips the script on fear-based tech narratives. Because when women lead the AI conversation, the future gets a whole lot smarter — and more human. Key Takeaways:Women aren’t behind in the AI revolution — we’re the differentiator.Inclusion can’t be retrofitted later.Commerce is becoming a conversation, not a clickstream.And the best tech still can’t replicate empathy, curiosity, or connection.Whether you’re here for the laughs, the insights, or the sisterhood — this is where it all begins. SHeCOMMERCE: Bold Brands. Fierce Women. One Sisterhood.SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Episode 0: The SHeCOMMERCE Teaser – Where Power Women and Real Talk CollideWelcome to SHeCOMMERCE — the bold new podcast where power women and real talk collide in the world of commerce, media, and marketing.In this teaser episode, Cristina Marinucci and Jacqui Dynowski  pull back the curtain on why they created the show — and what they’re here to shake up. Expect a mix of industry insights, spicy opinions, and unfiltered conversations about what’s working (and what’s absolutely not) in today’s eCommerce and retail media landscape.This isn’t buzzword bingo or another polished panel. It’s two industry insiders talking shop over coffee (or cocktails), bringing you straight talk on:The real challenges women face in digital commerce and leadershipThe future of data, media, and shopper marketingThe human stories behind the headlinesWhether you’re a CPG veteran, startup disruptor, or simply commerce-curious, this show will make you think, laugh, and probably question your last media plan. Follow now so you don’t miss Episode 1, dropping soon.#SHeCOMMERCE #PodcastLaunch #WomenInCommerce #EcommerceUnfiltered #SHeMeansBusinessSHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcastDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.