Shoptimised Presents: The ROAS Returns

In this episode, Shoptimised founder John Cave and CEO Nick McQue reflect on the journey behind the platform and how their early experiences in PPC shaped the vision for Shoptimised. From building software to solve their own challenges to scaling a people-powered platform trusted by agencies and retailers, they share how feed optimisation, CSS, and evolving platform behaviour have influenced both the business and the wider eCommerce landscape. Listen in to find out:How early PPC challenges led to the creation of ShoptimisedHow Shoptimised has evolved from version 1.0 to 3.0Why feed management is as important as campaign managementHow CSS changed the Google Shopping landscapeWhy retailers now work with multiple partners, across various strategiesThis episode is essential listening for anyone working in eCommerce, PPC, feed optimisation or Google Shopping.

In this episode, Shoptimised CEO Nick McQue, Performance Director Brad Hall, Commercial Director Scott Hollande and Head of Feed Op Craig Lewis come together to discuss what it will take to win in 2026. They break down the foundations of effective feed optimisation, the rise of Custom Mapping, and how Shoptimised 3.0 has transformed speed, scalability and control for retailers. They also explore the growing role of performance rules in reducing wasted spend, breathing life back into underperforming SKUs.Listen in to find out:Why feed optimisation is the foundation of every high-performing Shopping campaignHow cloning, title structures and channel-based optimisation improve visibilityThe shift toward dynamic feeds and real-time pricing, stock and attribute updatesWhy Custom Mapping unlocks hidden product data and stronger campaign performanceHow performance rules help identify wasted spend and surface desirable productsWhat has changed with Shoptimised 3.0 and how increased caching power boosts resultsThe biggest opportunities for retailers, agencies and brands heading into 2026This episode is essential listening for anyone working in feed optimisation, Google Shopping, Performance Max or eCommerce.

In this episode, Will Barber-Hall, Head of Success, and Beth Porter, Senior Performance Manager, share a behind-the-scenes look at how Shoptimised manages feeds at scale and what retailers must get right to win in 2026. From managing huge volumes of incoming feeds to using advanced labels, rules and auditing tools, Will and Beth reveal the strategies that consistently improve visibility, cut wasted spend, and drive profitability across Google Shopping.Listen in to find out:Why nailing feed optimisation fundamentals is the key to outperforming competitors in 2026How to use auditing tools and suggested rules to make fast, meaningful improvementsCreative ways to use labels like Trending, Sale, Price Bands and more to capture seasonal shiftsHow performance rules can reduce wasted spend and surface high-potential productsWhy visibility, control and foresight matter more than ever in a crowded Shopping carouselHow incremental, Boost and CSS discounts combine for maximum performanceWill and Beth’s top advice for preparing early, using downtime strategically, and staying ahead of rising competitionThis episode is essential listening for anyone working in eCommerce, PPC or Google Shopping.

In this episode, Jon Ellenor, Head of Marketing at Shoptimised, is joined by Brian Lavery, former Head of UKI & Southern Europe for Google CSS, now an advisor to Shoptimised, to discuss what retailers and agencies can learn from this year’s peak period, and what it will take to win in 2026. With years of experience overseeing Google’s CSS program across the UK and Southern Europe, Brian shares a rare inside view of how automation, feed quality, and platform behaviour have evolved and what smart marketers must prepare for next.Listen in to find out:Why peak trading is now a marathon, not a sprint and how teams should adaptThe role of flexibility, budget pacing, and automation in navigating longer peak periodsHow consumer expectations and retail behaviours have shifted over recent yearsThe growing importance of CSS partners for visibility, control, and profitabilityWhat “zombie products” are and how to bring them back to life with incremental strategiesHow AI, experimentation, and innovation will shape retail performance heading into 2026Brian’s final advice for staying profitable, focused, and ahead of industry changeThis episode is essential listening for anyone working in eCommerce, PPC and Google Shopping.

In this episode, Skye and Adam dive into the fundamentals of feed optimisation and automation rules, exploring how performance rules, custom labels, and attribute enhancements can dramatically increase visibility, efficiency, and revenue; especially in the run-up to Q4. They also share real account examples where feed improvements directly boosted ROAS, and offer practical 'don’t panic' advice for anyone preparing late for the busiest period in eCommerce.Listen in to find out:How to use performance rules to prevent wasted spend before it becomes a problemCreative ways to use custom labels to improve visibility and campaign structureHow optimising titles, attributes, and product data can directly increase salesThe key differences between high-performing vs. underperforming product feedsThe most important 'don’t panic' guidance for last-minute Q4 prepOne single action you can take today to set yourself up for successThis episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.

In this episode, Skye and Adam dive into the reality of overindexing, what it looks like inside a real account, why Google pushes certain products, and how that impacts visibility across the rest of your catalogue. They also explore how to manage rising CPCs without sacrificing performance or losing control of your spend.Listen in to find out:How to identify overindexing inside your campaignsThe smartest way to break out hidden products to give them visibilityHow to react when CPCs start climbing and performance becomes unstableWhy lowering CPCs can sometimes increase ROAS instead of hurting itThis episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.

In this episode, Skye and Adam unpack one of the most important and misunderstood levers in Q4: how to manage Target ROAS (TROAS) during the high-intent, high-volume Black Friday weekend.Listen in to find out:How to plan budgets across Black FridayWhat to do when campaigns hit daily spend caps earlyThe smartest way to isolate high-spend productsThe #1 budget pacing mistake advertisers make that kills performanceThis episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.