Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

In this episode of The Simple and Smart SEO Show, Crystal Waddell continues her conversation with Angela Skane about creating SEO content that goes beyond keywords and actually connects with your audience. ✨Angela explains why businesses should stop obsessing over every possible long-tail query — especially in the age of AI search — and instead focus on deeply understanding their target audience.Because when you understand your audience’s pain points, motivations, emotional triggers, and environment, you can create content that feels more human, more helpful, and more persuasive. 🧠Crystal and Angela also discuss psychology levers, emotional data points, customer feedback, jobs theory, and how to create stronger hooks for blog posts, product pages, and landing pages.Angela shares why data and statistics can be powerful tools for helping readers see themselves in your content.If you’re a creative entrepreneur, Shopify seller, Etsy seller, or small business owner trying to make your content more effective, this episode will help you think differently about SEO, AI search, and content strategy.In This Episode, You’ll Learn:✨ Why audience understanding matters more than chasing endless keyword variations 🧠 How psychology levers help you connect with your ideal customer 📊 Why data points and statistics can make your content more compelling 💬 How to write hooks that make people feel seen 🛍️ What this means for product pages, Shopify SEO, and ecommerce content 🤖 Why writing only for robots creates boring content humans won’t act onResources Mentioned:🛠️ Get help with AI SEO, Shopify SEO, and moving your Etsy shop to Shopify🎙️ Podcast HubText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond rankings, impressions, and visibility.Angela shares how her background in link building, viral content, and content strategy shaped the way she thinks about SEO today. Her big message? Impressions don’t pay the bills. SEO content has to do more than show up — it has to connect with real people and help them take action.Crystal and Angela also dig into what TikTok can teach SEOs about psychology, audience targeting, emotional triggers, and conversion. From TikTok Shop affiliate content to AI-powered personalized search, Angela explains why the future of SEO belongs to marketers who understand both algorithms and human behavior.If you’re a creative entrepreneur, Shopify seller, content marketer, or SEO professional trying to understand where search is headed, this conversation will help you rethink how you create content for the people behind the keywords.In this episode, you’ll learn:Why SEO visibility is not the same as business resultsHow TikTok reveals what makes people stop, click, share, and buyWhy SEOs need to take more responsibility for conversionHow personalized search and LLMs are changing content strategyWhy writing to rank is not enough in the future of searchHow to speak more directly to your audience through your contentResources mentioned:Network Solutions: https://www.networksolutions.comPodcast Hub: https://SimpleandSmartSEO.com/best-seo-podcastConnect with Crystal: InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen.They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to stay visible. From semantic content and structured HTML to brand signals and “grounding queries,” this conversation bridges the gap between classic SEO and emerging AI search strategies.If you're wondering how to adapt your marketing in a world where AI summarizes the internet, this episode gives you a clear starting point.🔑 Key TakeawaysFoundational SEO Still Matters Traditional SEO (titles, meta descriptions, product feeds, crawlability) remains the backbone of traffic—even as AI evolves. AI Search Requires Semantic Clarity LLMs interpret content through meaning, not just keywords. Structuring content semantically is critical for visibility. Your Brand Is Now a Ranking Signal AI systems rely on “grounding queries”—external validation of your brand across the web. Publish What You Used to Hide Customer service info, pricing, and sales materials should now be public to feed AI understanding. Structured Content Is Back (H1–H3) Proper HTML hierarchy helps AI and bots understand your content organization. Visibility > Rankings Traditional KPIs like sessions and rankings are fading—AI-era success is about presence across ecosystems.💡 Bonus InsightAimee suggests a powerful mindset shift: Instead of asking “How do I rank?” → ask “How do I become the source AI chooses?”Connect witText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic metrics we’ve relied on for a decade.In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who need to adapt to a world where visibility matters more than rankings.In this episode, you’ll learn:The Inbound Funeral: Why traditional silos are failing and why we need to look at what actually converts rather than just what brings traffic.Visibility vs. Traffic: How to shift your mindset (and your C-suite’s expectations) from SEO rankings to AI search visibility.The "Search Everywhere" Strategy: Why e-commerce is moving to TikTok and how platforms like Reddit and Quora are becoming the new discovery engines.Proving Your Worth Without Data: How to use correlation, "grounding queries," and branded search metrics when traditional tracking goes dark.The Rise of the Specialist: Why the future of marketing belongs to the "AI Visibility Strategist" and niche specialists in Reddit or Citations.Key Resources Mentioned:Google Analytics & Tracking Experts: Dana DiTomaso and Brie Anderson.Tools: Bing AI Reports, Google Search Console, and Agentic SEO strategies.Top Quotes:"I feel like we just need to throw a funeral for all that inbound traffic we used to get... Let's look at what actually converted." — Aimee Jurenka "SEO is about rankings and traffic; AI search is going to be about visibility." — Aimee Jurenka Are you ready to stop chasing sessions and start chasing visibility? Tune Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, I sit down with SEO expert Aimee Jurenka to unpack a major shift happening in the industry right now:👉 The death of inbound marketing as we know it.For over a decade, SEO success was measured by one thing: traffic. But with the rise of AI search and disappearing clicks, that model is breaking fast.We’re talking about: Why inbound marketing worked for so long  The real reason traffic became the main KPI  What AI search is changing about visibility  Why traffic without conversion is no longer enough  And what SEO professionals and business owners need to focus on next If you’ve ever felt like “more traffic” didn’t equal more sales… this episode will connect the dots.🔑 Key TakeawaysTraffic was the product SEO sold For years, success = clicks, rankings, and traffic growth—not revenue. Inbound marketing created a handoff problem SEO brought visitors… but conversions were someone else’s responsibility. AI search is breaking the traffic model With fewer clicks from search results, the old system can’t deliver the same results anymore. Visibility + conversion are the new priorities SEO is shifting from “get traffic” to “drive outcomes.” This is a scary… but powerful opportunity The industry is being forced to align with what actually matters: sales. ✨ Memorable Moments “Success was clicks and traffic… that’s what we sold.”  “Inbound marketing was about traffic. AI search is about visibility and conversion.”  “We got you the traffic… and then passed it off.” 🎯 Listener Action Items Take a look at your current metrics: 👉🏽 Are you tracking traffic… or revenue?  Identify your biggest drop-off point: 👉🏽 Is it clicks → visits, visits → cart, Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with SEO expert Matt Diamante in part 2 of their conversation to break down what actually moves the needle in your business visibility.Matt shares why most business owners are stuck doing the wrong kind of work...and how shifting from “doing” to “promoting” can unlock real growth. From building trust through consistent content to turning one idea into multiple marketing assets, this episode simplifies SEO and content strategy into actionable steps anyone can follow.You’ll also learn how to overcome fear of idea theft, why email marketing still dominates conversions, and how accountability, not information! Is the missing piece for most entrepreneurs.Key Takeaways:Work on your business, not just in it: If you’re not serving customers, you should be creating content that attracts them.Consistency builds trust: Showing up regularly online signals credibility and keeps your business top of mind.One idea = multiple pieces of content: Repurpose a single concept across blogs, videos, and emails.Episode Highlights:“People don’t need more information. They need more action.”“99% of people haven’t seen your content—so say it again.”Listener Action Items:Audit your time: Identify where you’re stuck “doing” instead of promoting your business.Start or use your email list: Send one value-driven email to your audience this week.Take action immediately: Don’t just consume—implement one strategy from this episode today.Connect With Us!Matt DiamanteHeyTony.caBuy Matt's Book "Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, Crystal welcomes back SEO educator and entrepreneur Matt Diamante to unpack what’s really driving his explosive growth.Plus, why most SEO advice is overcomplicated or outdated.Matt breaks down SEO into its simplest form: solving problems for your audience. He shares why consistency beats complexity, how topical authority actually works, and why chasing trends or “gaming the algorithm” is a losing strategy. The conversation also dives into content creation, programmatic SEO debates, AI’s impact on search behavior, and how small business owners can win without massive budgets.If you’ve ever felt overwhelmed by SEO, this episode will reset your mindset and give you a practical, sustainable approach to growing your visibility online.Key TakeawaysSEO is just problem-solving: If you answer real questions your audience has, you’re already doing SEO right.AI is changing search behavior: People are asking more direct questions—so clarity and usefulness matter more than ever.Repurpose content across platforms: One piece of content can (and should) work everywhere.Episode Highlights“SEO is just providing solutions to problems.”“If you can outlast your competition, you can beat them.”“You don’t need to do a lot of SEO—you just need to do it consistently.”“Help people. That’s it. That’s SEO.”Listener Action ItemsIdentify 10 customer questions: Use tools like AnswerThePublic or your own client conversations to find real problems to solve.Repurpose your content: Post the same short-form video across Instagram, TikTok, YouTube Shorts, and Facebook.Add conversion pathways: Include clear calls-to-action in your content to turn traffic into leads or customers.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In Part 2 of my conversation with Brooke Gramer, we shift from voice and branding into something even bigger — the future of search and AI-driven commerce.What happens when AI starts shopping for your customers?We explore agentic commerce, GPT updates, model selection, and where AI should never replace human judgment. We also talk about the guardrails business owners need as AI becomes more embedded in workflows.If you sell online — especially on Shopify — this episode will stretch your thinking.Because the future of SEO isn’t just rankings. It’s recommendations.✨ Key Takeaways:Use AI After You’ve Learned the Skill — Not Instead of ItAI should accelerate mastery, not replace it.Always Keep a Human in the LoopFrom legal citations to ecommerce workflows, oversight matters.Agentic Commerce Is Emerging — Not Fully AutonomousAI agents still require permission checkpoints and clarification.Model Settings MatterDeep research mode, updated models, and custom GPT guardrails change output quality dramatically.Voice Search Is Coming Faster Than You ThinkThe future of search may be conversational and voice-first.💬 Memorable Moments:“AI is your intern — not your CEO.”“Check your work.”“Friction doesn’t mean failure — sometimes it means personalization.”“In five years, search will be completely voice-generated.”🛠 Practical Action Steps:Review your AI tool settings — are you using deep research and updated models?Add explicit guardrails to any public-facing custom GPTs.Identify where AI supports your workflow — and where human judgment must stay central.Prepare your ecommerce product data for AI-driven recommendations (clear descriptions, structured data, strong positioning.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, I’m joined by Brooke Grammer, host of the How I AI podcast, for a powerful conversation about what’s really happening to content in the age of AI.If you’ve noticed that websites are starting to feel polished… but completely forgettable… you’re not imagining it.This episode is a must-listen for creative entrepreneurs, Shopify sellers, service providers, and marketers who want to stay visible, (without sounding generic.)✨ Key Takeaways:Customer Language Beats Industry Jargon The words your customers use matter more than the technical terms you’re trained in.SEO Is About Clarity, Not Cleverness Search engines (and AI models) reward content that clearly answers real questions in natural language.Voice Is Your Competitive Advantage In a world of AI-generated sameness, distinct brand voice becomes your strongest visibility asset.💬 Memorable Moments:“If you sound like everyone else, you’ll be forgotten like everyone else.”“People don’t search in professional jargon ... they search in frustration.”“Train your AI on your voice. Don’t let AI replace it.”🛠 Practical Action Steps:Pull 5 real phrases your customers have actually used in emails, DMs, or discovery calls.Compare your website copy to that language: does it match?Create voice rules for your AI tools (words to use, words to avoid, tone guidelines).Connect with Us!Brooke Gramer:Website       PodcastCrystal Waddell:Website      AI SEO SkoolText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Is SEO dead? Not even close.In part 3 of this Crystal Squared episode of The Simple & Smart SEO Show, Crystal Waddell sits down with Crystal Ortiz to unpack what’s really happening in the world of AI-powered search.AND SPOILER: SEO is actually in a strong position right now.They dive into how to define success beyond traffic metrics, how to use AI without wasting hours going down a rabbit hole, and why business goals [not shiny tools] should drive your SEO strategy. From product page optimization to redefining KPIs in an AI-heavy world, this episode is a practical and refreshing take on what modern SEO really looks like.Key Takeaways1. SEO Is Not Dead — It’s ShiftingThe myth that “SEO is dead” needs to go. Search is becoming more AI-heavy, but the need to understand user intent, answer questions, and drive revenue hasn’t changed.2. Stop Defining Success by Traffic AloneTraffic is no longer the main KPI. Revenue impact, conversion shifts, and overall business growth are better indicators of SEO success.3. Start With Business Goals, Not AI ToolsBefore using AI, clarify your objective. Are you increasing product page conversions? Growing SEO-attributed revenue by 20%? Your inputs should roll up to that goal.4. Use AI With RestraintAI can save five minutes — or waste three hours. Create a clear plan, stay in your lane, and use AI tactically instead of chasing every suggested output.5. Human Ideas First, AI SecondIf you want AI-assisted content to feel human, start in your own brain. Develop the idea first — then use AI to expand, refine, or structure it.Episode HighlightsWhy traffic drops don’t automatically equal SEO failureHText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell and Crystal Ortiz dive deep into the psychology behind consumer decision-making and how that translates into smarter, more effective SEO strategies. They explore the importance of relationship-building over time, understanding customer buying cycles, and using AI as a strategic assistant, not a shortcut. Whether you're an e-commerce owner, SaaS marketer, or small business strategist, this episode is packed with insights on creating meaningful customer connections and leveraging AI without losing your voice.🔑 Key Takeaways:SEO is About Trust, Not Just Traffic: Success comes from building long-term relationships, not chasing instant conversions.Buying Cycles Vary—Be Patient: Whether it's sunscreen or a Tesla, decision-making takes time. Good SEO supports this journey.Little Details = Big Impact: Understand what truly matters to your customer (e.g. car doors opening 90°) and use that in messaging.Price Isn’t Always the Problem: Barriers to purchase may be logistical or emotional, not financial.AI Works Best With Clear Prompts: Use AI to assist, not replace. Be specific, and let your creativity bring it to life.💬 Memorable Quotes:"Lots of people give up before the rhythm starts to kick in." – Crystal Ortiz"AI is more like an assistant than it is a creator." – Crystal Ortiz✅ Listener Action Items:Audit Your Buying Cycle: Reflect on your own purchases and compare them to how you expect customers to behave. Are your expectations realistic?Listen for the Right Signals: Use social media and platforms like Reddit for customer voice insights—and apply them to your content and SEO.Refine Your Prompts: Get better at telling AI what you need. Use it to organize thoughts and outline content, notText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Crystal O. shares her journey from retail to SEO consulting and why connecting with customers is more powerful than any ranking algorithm. They explore the intersection of SEO, AI, customer experience, and basic business fundamentals, revealing why treating SEO like a tool—not a strategy—is key to sustainable online success.💡 Key Takeaways:SEO is a tool, not the goal: Use it to support real human connection, not replace it.Customer experience is SEO: Every part of the customer journey—from checkout flow to customer service—impacts your rankings.AI shouldn't replace authenticity: AI can support content creation, but genuine insight and audience relevance must come first.Creative SEO wins: SEO isn’t robotic; it's an opportunity to solve real problems creatively.Basic business practices matter: A broken checkout page can undo all your SEO efforts.🔥 Episode Highlights:"If your business isn’t making customers happy, then it doesn’t matter how much SEO you do." - Crystal Ortiz"SEO isn’t the value. Customer connection is." - Crystal Ortiz✅ Listener Action Items:Audit Your Website Experience: Go through your checkout and browsing process like a real customer. Where's the friction?Review Your Content Strategy: Ask yourself—does this content truly serve my ideal audience?Balance AI with Authenticity: Use tools to support your voice, not replace it.Emphasize Customer Connection: Rethink SEO through the lens of helping people, not pleasing bots.Fix the Fundamentals: Before your next content sprint, fix slow Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down how AI search systems can lock businesses into outdated messaging, even after they've evolved. Using a real-world case study of a lawn service company transitioning from residential to large-scale commercial work, Crystal explains how semantic misalignment—not visibility—is often the root problem. She introduces the concept of semantic alignment and shows how refining website language and structure can guide AI to recommend businesses for the right type of work. From homepage rewrites to contact form tweaks, you'll learn how to future-proof your business's online presence.Key Takeaways:Semantic Clarity Over SEO Volume: The problem isn’t always lack of keywords—it’s misaligned meaning that AI misinterprets.AI Sees Language, Not Intent: Your evolving business needs evolving semantics to match.Refine Category Language: AI already knows how to group services—your site just needs to claim that space.Emphasize Equipment and Scale: Specifics like tractor sizes or acreage capacity build trust and align expectations.Update Contact Forms Thoughtfully: Even small changes like renaming service frequency options can better match buyer psychology and train AI.Your Website Trains AI Too: Every word on your site tells AI what kind of work to send your way.Episode Highlights:"AI doesn't see your intentions. It sees your language.""The site stopped pulling him backward—and started supporting where he's going.""Semantic alignment isn't about traffic. It's about getting the right work."Listener Action Items:Run a Semantic Audit: Use Crystal’s Semantic Alignment Analyzer to see if your website says what you intend.Clarify Your Core Services: Choose two main servicText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks. Drawing from her experience at a technical SEO conference and a real-world case study from her own business, Crystal reveals how aligning your page’s content with user intent (not just keywords) can lead to higher conversions. Whether you're an SEO novice or pro, this episode offers actionable insights into fixing semantic misalignment and crafting on age content metadata that actually converts.Key Takeaways:Semantic Triples Explained: Learn how the "who," "what," and "why" of user intent can clarify your SEO strategy.Real-World Example: Crystal shares how her page for “volleyball gifts for girls” got 1,700+ impressions with zero clicks—and how she fixed it.Diagnosing Intent Mismatch: Uncover how tools can reveal pricing shock, vague copy, and semantic misalignment.Actionable Fixes: Get practical changes you can make to metadata, product descriptions, and page flow to convert better.Memorable Quotes:“It’s not a traffic problem. It’s not a keyword problem. It’s a meaning problem.”“The fact is, if there’s no click, there’s no conversion—and that means there’s no SEO value.”“Being understood is the real work.”Listener Action Items:Audit Your Own Pages: Use semantic triples (who, what, why) to evaluate whether your content truly aligns with search intent.Rewrite Metadata: Make your titles and meta descriptions more specific and emotionally engaging.Clarify Your Offer: Lead with emotional hooks and value before asking the user to take action.Book a Consult: If you're stuck, schedule a Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this special workshop-style episode of The Simple and Smart SEO Show, Crystal Waddell guides you through creating a one-page vision board for 2026 that blends your business goals, SEO priorities, and personal life — without overwhelm.Whether you’re a Shopify seller, creative entrepreneur, or service-based business owner, this episode gives you space to reflect, reset, and move into 2026 with clarity and confidence.✨ Grab a pen, some paper, and about 45 minutes — and let’s map out where your energy is going next.⏱️ Timestamps0:37 – Blending SEO goals with personal and business goals1:27 – You don’t have to choose between being a boss and having peace2:06 – Meet Crystal + her teacher-era vision board story3:36 – Why multiple vision boards didn’t work4:20 – How to prepare for the workshop (and protect your focus)4:56 – Choosing your Word of the Year5:52 – Turning your word into emotions + actions6:51 – Guided reflection: how you want to feel at the end of 20267:31 – What habit or mindset you’re releasing8:14 – Skills and experiences you’re saying yes to9:24 – Creating your vision board in Canva (one-slide rule!)11:16 – Section 1: Casting your vision12:24 – Section 2: Business visibility & SEO strategy15:04 – Sections 3 & 4: Personal goals + business goal tracking18:00 – Using your vision board as daily guidance18:45 – How to share your vision board + what’s coming next🧠 Key TakeawaysOne clear vision board is more powerful than multiple scattered onesYour Word of the Year should act as a filter for decisionsSEO and visibility goals work best when aligned with how you want to feelPeace and ambition are not opposites — they can coexist🙌🏽 Listener Action ItemsCreate a one-slide vision board in Canva using emotions + imagerySet 1–2 visibility orText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

I'm sharing a throwback video that I made to help you think about creating a vision board for your business in 2026!In this episode, we go behind the scenes of a hands-on workshop using Canva to create strategic vision boards for your business. Discover how to design quarterly, monthly, and weekly boards that align with your marketing goals, blog content, and brand messaging. Whether you're new to Canva or just need a creative boost, this episode provides step-by-step guidance and ideas to help you stay focused, organized, and inspired.Key Takeaways:Quarterly Vision Boards: Learn how to structure vision boards for each quarter using blog topics, marketing focus areas, and personal/business reminders. And a FREE template!Monthly Messaging: Discover the power of one core message per month and how visuals can support your brand identity.Using Canva Effectively: See how to drag and drop images into Canva grids—even if you're a beginner.Visual Branding: Use representative photos to convey your values, target audience, and offers.Progressive Planning: Templates are available for weekly, monthly, and quarterly planning to fit your workflow."If you make a vision board, tag me on Instagram—I'd love to see what you create!"Listener Action Items:Create Your Own Vision Board: Use Canva to design a quarterly or monthly vision board tailored to your business goals.Set Your Monthly Message: Define one clear message Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this “Best of 2025” highlight from the Simple and Smart SEO Show, we revisit one of our top-performing episodes featuring local SEO expert Darren Shaw. Darren breaks down the critical mistake many local businesses make with their websites—and how to fix it using individual service pages. If you're relying on a single "Services" page or even worse—a one-page website—this episode is a must-listen. Learn how your website becomes the database that powers your Google Business Profile, and how to fully optimize it for maximum local search visibility.🔑 Key Takeaways:One page isn’t enough: A single “Services” page with bullet points won't cut it for local SEO.Each service deserves a page: Every primary service your business offers should have its own dedicated, optimized page.Your website feeds Google: Google uses your website as the main data source for your Google Business Profile.Avoid one-page websites: They limit SEO potential with a single title tag and minimal schema markup.Add rich content: Include videos, FAQs, and context to enhance each service page's value.💬 Episode Highlights from Darren Shaw:"People haven't made that mental connection... your website is the database for your Google Business Profile." "A one-page website? You only get one title tag... Can I please have multiple pages to optimize?""The more information you have on your website, the better your local SEO visibility."✅ Listener Action Items:Audit your website: Check if each of your services has its own page. If not, plan to build them out.Optimize content: Add title tags, schema markup, FAQs, and videos to each service page.Rethink your site structure: If you're using a one-page website, consider upgrading to a multi-page format.Link strategically:Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in my SEO strategy, I share actionable takeaways and honest lessons that led to smart growth.Key Takeaways:Own Your Niche: Trying to serve everyone leads to confusion; doubling down on “senior night gifts” turned Crystal’s brand into the go-to source.Brand Identity Matters: When you’re for someone, you’re not for everyone — and that’s a strength, not a weakness.Price with Purpose: Raising prices to reflect value may turn away some customers — but it attracts the right ones.SEO + Branding = Power Couple: Traffic without conversion is a dead end; emotional storytelling transforms page views into purchases.Product Bundling for Growth: Offering customizable, repeatable product experiences increases cart size and customer retention.Memorable Quotes:“SEO isn’t just about being found, it’s about being remembered.” – Crystal Waddell“Does your page just rank — or does it resonate?” – Crystal WaddellListener Action Items:Audit Your Brand Message: Who are you for? Who are you not for? Rework your messaging to reflect that clarity.Raise Prices Confidently: Evaluate if you’re undercharging for your work — and raise prices to align with your value.SEO with Soul: Look at your top pages. Do they tell a story? Do they speak to one specific customer’s emotional journey?Revisit Your Product Line: Can you bundle or personalize existing products for better sales and repeat customers?ChText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era. From creating demand via social media to optimizing for long-tail keywords and leveraging data-driven strategy visuals, this conversation is packed with tactical and strategic gold for business owners, content creators, and SEOs alike.🔑 Key Takeaways:Monthly Search Volume Isn’t King: Start with intent research, then validate with search volume—don't let metrics dictate strategy prematurely.Break Digital Silos: Align KPIs across search, brand, and social teams to create unified, impactful digital strategies.Brand + Awareness Terms Are the Future: Think "Your Brand + Topic You Want to Own" to drive searches and become synonymous with your niche.Organic and Paid Should Work Together: Use organic performance data to inform paid ad strategy and amplify proven content.Optimize for Intent, Not Volume: Long-tail, niche-specific PLPs and PDPs outperform high-volume generic terms in the age of AI search.Spider Graph Strategy Visualization: A revolutionary tool for mapping brand presence across platforms and identifyText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart, product browse, and post-purchase), and how Grid and Pixel streamlines everything with AI. Whether you're a seasoned email marketer or just starting out, this episode is packed with practical tips for boosting Black Friday and year-round sales.Key Takeaways:Automated Email Wins: Grid and Pixel helps brands automate both email campaigns and flows for increased sales and reduced workload.Email Flows Matter: Key flows like welcome series, abandoned cart, and post-purchase emails can significantly boost revenue.Personalization Drives Conversions: Tailored product recommendations and content outperform generic blasts.Shopify Email vs Klaviyo: Shopify email works for automations but struggles with high bounce rates in campaigns—Klaviyo or Omnisend are stronger choices.Time-Saving AI: Grid and Pixel acts like an AI-powered marketing assistant, reducing the need for costly agencies.Episode Highlights:"We realized quickly that store owners didn’t want to implement email marketing themselves. They either didn’t have time or didn’t want to learn." – John Hogan"A product browse email can drive as much revenue as abandoned checkout emails over time." – John Hogan"Shopify email has a bounce problem—it’s great for automations, but campaigns can get shut down due to high bounceText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, I'm stitting down with Ashley Liddell, co-founder of Deviation, to explore the concept of “Search Everywhere® .” From Sephora’s “Black Beauty Is Beauty” campaign to understanding the evolution of search across platforms like TikTok, Pinterest, and Reddit, Ashley shares his journey to building a unique SEO agency. We discuss the fragmentation of the customer journey, optimizing across platforms, and why traditional SEO alone is no longer enough.Key Takeaways:Search Everywhere®  Philosophy: SEO now means being discoverable on every platform where your audience is already spending time—not just Google.Brand Discovery vs. Intent Search: Ashley explains the difference between interruptive discovery (social platforms) vs. intentional problem-solving (search engines).Customer Journey Mapping: Understanding platform intent and audience behavior is essential to building omnichannel search strategies.Sephora’s Case Study: A missed opportunity to capitalize on a 7,000% search lift after a viral campaign highlights the need for integrated internal comms between marketing and SEO teams.Platform-Specific Optimization: Brands must tailor content (video, visual, text) based on platform expectations and user intent.Memorable Quotes:“Search Everywhere®  is about engineering brand discovery where your audience actually hangs out.” – Ashley Liddell“We’ve always conformed to Google’s expectations—but what if your audience doesn’t?” – Ashley Liddell“That 7,000% spike in brand search was completely missed because of internal silos.” – Ashley LiddellListener Action Items:Reevaluate Your Search Strategy: Consider where your audience spends time—beyond Google—and start optimizing there.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

📌 Episode Summary: In this episode, Crystal continues her conversation with Deonnah Carolus, the founder of E-Commerce Savvy, diving deeper into launching and scaling Shopify stores with the help of AI tools. Deonnah shares practical insights on using Shopify’s built-in features versus third-party themes, optimizing SEO for long-term visibility, setting realistic timelines for launching a store, and the mindset shifts needed to succeed in e-commerce. Whether you’re transitioning from Etsy or building your first digital storefront, this episode provides actionable advice to help you go from idea to income—without the overwhelm.🔑 Key Takeaways:Launch Imperfectly, Learn Quickly: Start with one product and iterate. Perfectionism delays progress.AI Can Accelerate Design, But Requires Human Input: Shopify's AI tools can speed up store creation but need customization to avoid generic results.Free Shopify Themes Are Powerful: Themes like Horizon and Dawn are flexible, optimized for speed, and ideal for beginners.Mindset Over Comparison: Focusing on your own vision helps avoid “comparisonitis” and analysis paralysis.Know When to Upgrade Plans: Shopify Plus is best for stores doing $1M+ annually and needing advanced customization.SEO is Non-Negotiable: Foundational SEO is critical to long-term growth and lower ad costs.Schema is the Future: As Google evolves, structured data will be key to visibility—Yoast can help.🧠 Listener Action Items:Launch Now: Choose one product and go live—don’t wait for perfection.Use Free Themes: Start with Shopify’s Horizon to keep costs low and performance high.Prioritize SEO: Set meta tags and use schema tools to improve discoverability.Invest in Learning: Consider Deonnah’s Idea to Income course to build Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers. Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable strategies and future-focused predictions.Key Takeaways:Shopify Evolution: Deonnah outlines how Shopify has transitioned from Debut to Dawn, and now to the new Horizon theme, offering more flexibility and AI-powered tools.AI Integration: Both the theme builder and theme generator now feature AI capabilities—but success still depends on the quality of your prompts.Theme Migration Tips: Migrating from Dawn to Horizon requires rebuilding custom templates. Early adoption helps avoid rushed transitions later.SEO in Social Media: SEO isn’t just for websites—Deonnah explains how it intersects with social media marketing.Pricing Services: Deonnah shares her method of pricing services based on the client’s business scale and goals, not a one-size-fits-all approach.Memorable Quotes:“Google’s confused for the first time since 1996.” – Deonnah Carolus“Everyone’s trying to figure out how to get AI integrated into everything.” – Deonnah CarolusListener Action Items:Evaluate Your Shopify Theme: If you’re still using Dawn or Debut, start testing Horizon now to prepare for the future.Play with AI Tools: Begin experimenting with Shopify’s AI builder and theme generator to familiarize yourself with their capabilities.Document Your Custom Pages: Before migrating, inventory your custom product and collection pages to simplify rebuilding thText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most for small businesses and marketers. Discover how to test AI’s understanding of your brand, stay competitive in fractured discovery environments, and leverage “happy accidents” for product innovation.🔑 Key Takeaways:GEO vs SEO: Why Generative Engine Optimization may not replace SEO—but instead become a specialized subset.Relevance Engineering: A new framework to ensure brand visibility across all platforms, from TikTok to Google.The Rise of RAG: How Retrieval-Augmented Generation changes how AI answers questions and includes your content.AI's Hallucinations: Why small businesses must audit AI outputs and the potential hidden product ideas they reveal.Testing for Visibility: How to explore how AI models “see” your brand—despite increasing personalization.🔥 Episode Highlights:"GEO is kind of a subset of SEO... but it’s also a different discipline because LLMs don't behave like traditional search engines." — Garrett Sussman"Don’t try to be everything to everyone. Know your ideal customer. Make content for them." — Garrett Sussman✅ Listener Action Items:Audit AI Search Results: Ask ChatGPT, Perplexity, or Claude what they know about your business.Review Your Visibility: Explore how your content performs across platforms, not just on Google.Track Referrals from AI: Start noting AI tools in your referral sources or “How did you hear about us?” forms.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. Learn why traditional keyword-focused strategies are losing relevance and how to adapt using topical content, brand authority, and omnichannel visibility. Key Takeaways:AI is Reshaping E-commerce Search: ChatGPT and Shopify's partnership hints at future product recommendation features, and small businesses can already submit merchant feeds to get listed.Keyword Optimization is Changing: Focus on topics and customer intent over traditional keyword volume.Visibility Requires Omnichannel Strategy: Your brand needs to show up across platforms like Google, Reddit, Amazon, and listicles to be included in AI-generated outputs.Google is Still King: Optimizing for Google often benefits visibility in other AI platforms too.Listener Action Items:Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI.Ana unpacks how experimenting with chatbots taught her the inner workings of LLMs, what semantic triples really mean for SEO, and how the Japanese philosophy of Ikigai helps her balance learning, creativity, and life.Crystal connects it all back to entrepreneurship — discussing the “never-ending to-do list,” living an optimized life, and how technology can make us more human when we use it with intention.You’ll learn:What SEOs can learn from experimenting with AI and codingWhy understanding semantic triples and language structure mattersHow to use Ikigai to prioritize time and energyHow to optimize life, not just websiteHelpful Links:🎧 Podcast Hub → https://simpleandsmartseo.com/best-seo-podcast📘 SEO Starter Course → https://SEOin7Steps.com💼 Guest: Ana de la Cruz → LinkedIn ProfileConnect With Crystal → Linkedin ProfileChapters / Timestamps: 00:00 – Experimenting with AI and LLMs 01:00 – Presenting a Chatbot Project at Work 02:00 – What Are Semantic Triples? 03:20 – Why Meaning and Context Matter in SEO 04:24 – The Good, Bad, and Ugly of AI 05:00 – Embracing the Learning Process 06:10 – How to Balance Learning and Earning 07:09 – The Ikigai Framework Explained 10:00 – The “Never-Ending To-Do List” GPT Idea 12:05 – Energy, Emotions, and Productivity 13:34 – Optimizing Life with Technology 15:59 – Rapid-Fire Q&A: SEO, AI, and the Future 17:30 – Where to Connect with AnaText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and human creativity meet.Here’s what you’ll learn:How Ana transitioned from traditional media to SEO strategyWhy kindness and collaboration are underrated superpowers in the agency worldWhat “vibe coding” really means — and how SEOs can use it to automate and innovateWhy AI expands opportunity instead of replacing humans⏱️ Timestamps:0:00 – Welcome & Guest Intro 0:31 – Ana’s journey from media to marketing 2:00 – Landing at Publicis and Omnicom 4:00 – What Chartis does (and why she loves it) 5:20 – How AI opens new opportunities for SEOs 8:35 – What is “vibe coding”? 12:19 – Ana’s first experiments with ChatGPT and code 18:45 – Curiosity, courage, and building new skills📚 Resources & Mentions:🎧 Podcast Hub: https://simpleandsmartseo.com/best-seo-podcast💼 Connect with Ana: LinkedIn – Ana de la Cruz🙌🏽 Listener Action Steps:Reflect on one skill you could “vibe code” or automate this month.Follow Ana on LinkedIn to keep learning about AI + SEO.Subscribe to the show for weekly SEO clarity and creative inspiration!👩🏽‍💻 About Me: Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. I help you grow sustainably, show up confidently, and build a business that works for you.📲 Connect With Me:Instagram → Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. Whether you're a solo marketer, business owner, or content strategist, this episode is packed with actionable wisdom and fresh perspectives.🧠 Key Takeaways:SEO as a Strategy, Not a Rulebook: SEO Tools offer suggestions, but human content strategy still rules.Original Research Wins: Brands should publish new, unique data yearly to stand out and build authority.AI in Moderation: Over-reliance on AI for full article generation often leads to lower performance; balance is key.Full Funnel Focus: SEO brings traffic, but converting that traffic requires UX, strategy, and storytelling.🔥 Episode Highlights:"SEO is like a sailboat—AI and tools are the wind, but you decide where to go." – Andy Crestodina🎯 Listener Action Items:Incorporate Original Research: Publish one unique study or stat annually to elevate your brand authority.Use AI as a Collaborator, Not a Crutch: Let SEO tools inform—not dictate—your strategy.Host Micro-Events or Meetups: Start small, specific, and curated events to build your professional community.Audit Your Content for Novelty: Avoid duplicating mainstream ideas; create content that adds something new.Focus on UX & Funnel Completion: Don't just optimize for clicks—optimize for conversion and memorability.Connect With Andy:LinkedinText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing. Andy shares his insights on how search behavior is shifting, the importance of training AI to recognize and recommend your brand.🔑 Key Takeaways:AI Search vs. Traditional Search: Traditional search finds options, while AI delivers recommendations—understanding this is key to visibility and conversions.Prompt Reverse Engineering: Tailor your content to include job titles, outcomes, and proof points to train AI systems like ChatGPT to recommend your brand.The Right Use of Video: Avoid using YouTube on money pages; instead, use native or pro players to reduce distractions and increase conversions.Influencer Collaboration: Use content creation as a networking tool—quotes, features, and joint content can build relationships and grow visibility.🎯 Listener Action Items:Audit Your Content for AI Readiness: Check if your service or product pages include context-rich keywords like job titles, outcomes, and proof points.Compare Yourself in ChatGPT: Ask GPT how your brand stacks up against competitors and use the gaps it reveals to refine your messaging.Capture UGC: Identify and reuse TikTok or Instagram content from real users of your product—this is gold for conversionText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning business goals with life priorities, overcoming perfectionism, and how data-driven decisions can create sustainable growth—without the hustle. If you're a business owner looking to work smarter, not harder, this episode is for you.Key Takeaways:Hidden Profit Exists: Your business likely has untapped financial potential—Jamie explains how to find and use it.Optimize for Life, Not Just Revenue: Align your business with your personal goals and desired lifestyle.Small Tweaks, Big Impact: A few 2% improvements can lead to 100%+ increases in profit.Use Data Like a Hack: SEO and financial data are tools to make informed decisions, not guesswork.Break Free from the Sunk Cost Fallacy: Letting go of what no longer serves your business is a sign of strength, not failure.Iterate and Adapt: Don’t wait for perfection—launch, learn, and improve.Memorable Quotes from Jamie:“What life do I want to create? That’s the bigger thing that has driven a lot of the decisions now.”“You can tweak things by 2% and see over 100% increase in profit—that’s the power of math.”“The only mistake is not using your data to refine the vision.”Listener Action Items:Pre-Order Hidden ProfitText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights.Plus, a sneak peek into her brand new book, "Hidden Profit" designed to empower small business owners.🔑 Key Takeaways:Pricing Can Be a Game Changer: Doubling your prices can lead to increased profit with fewer sales—and less burnout.Your Labor Counts: Entrepreneurs often forget to factor in their own time and effort when pricing products.The SEO Advantage: SEO isn’t just for visibility—it drives qualified traffic, reduces ad costs, and improves conversions.Digital Footprint Matters: A strong online presence across platforms improves trust with both users and AI search engines.Finances Are Foundational: Whether you're earning your first dollar or scaling toward 7 figures, understanding profit levers is essential.💬 Memorable Quotes:"It is possible to make more by doing less." – Jamie Trull "SEO helped us lower ad costs and increase Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a must-listen for anyone navigating modern discoverability. We also dive into how platforms like ChatGPT, Gemini, and Perplexity are sourcing content—and what it means for brands big and small.🔑 Key Takeaways:Jobs to Be Done Is the SEO Framework You’re Missing: Learn how understanding your audience's "job" is the key to creating meaningful content.AI Is Changing the Web’s Economy: Heather argues that platforms like Google and ChatGPT are “stealing content” without offering equivalent value back.Empathy Mapping for Better Content: Mapping customer emotions, actions, and pain points can guide your SEO strategy more effectively than keywords alone.AI Search Results Are Not Created Equal: Different LLMs (ChatGPT, Gemini, Perplexity) source and synthesize information very differently.Discoverability Is the New SEO: Heather introduces a broader lens for search—beyond rankings and into audience engagement and real-world results.💬 Memorable Quotes:“Discoverability all day, every day. It is encompassing of all of those things.”“AI can synthesize information, but it can’t synthesize a room full of humans creatively brainstorming.”“Clicks and eyeballs might not be the transaction of the future.”🎯 Listener Action Items:Map the Jobs to Be Done: Think beyond demographics—what problem is your customer trying to solve?Create an Empathy Map: Define what your audience is thinking, feeling, and searching for.Diversify Your AI Testing:Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase. From structured data to customer retention via social media, this episode is packed with practical takeaways for marketers, SEOs, and business owners.Key Takeaways:SEO Isn’t Just About Google Anymore: Platforms like TikTok, Pinterest, Reddit, and in-platform AI search tools are becoming vital in the discoverability ecosystem.AI Should Enhance, Not Replace Creativity: Use AI to eliminate repetitive tasks and streamline workflows—not to substitute authentic human communication.Brand Experience Matters Across the Entire Journey: From awareness to post-purchase content, every touchpoint contributes to discoverability and trust.Structured Data Is Critical for E-commerce SEO: Schema and well-organized product feeds prepare brands for AI-powered commerce search.Jobs to Be Done Framework is More Relevant Than Ever: SEO should be rooted in solving real user problems, especially in the age of contextual, compound queries.Episode Highlights:"Google is not the only platform out there where people are engaging in search activities." – Heather Physioc"Jobs to be done isn't just a theory—it's a way to make your brand truly useful across all channels."Listener Action Items:Reevaluate Your SEO Strategy Beyond Google: Identify where your audience is searching and tailor your content accordingly.Use AI Thoughtfully: Let AIText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key TakeawaysThe SERP is shifting to answers and transactions; fewer clicks to your site means brand + owned channels are mission-critical. Now is the time to publish unique, story-driven content that LLMs can cite later. Create assets your “future you” will be grateful for. Diversify discovery: show up where buyers research (TikTok, Pinterest, Instagram, Etsy), not just on Google. Search behavior has shifted—people use Instagram/YouTube/TikTok for ideas and how-tos; optimize for those journeys. To influence LLM answers, seed multiple authoritative domains (LinkedIn, Reddit, Medium, Quora) with your message. “Be excellent on one channel” first; syndicate elsewhere even if it’s not perfect—then expand. Optimize your life too: sleep and calendars drive better marketing than nonstop grind. Listener Action ItemsPick your “home” channel and get excellent at it for 90 days; syndicate the same posts to 2 other platforms with light edits. Publish 3–5 unique, story-rich assets this month that your future self wants LLMs to cite. Seed third-party domains (LinkedIn article, Reddit thread, Medium post, Quora answer) with your core message to boost LLM citation odds. Audit discovery: can buyers find you on Pinterest/Instagram/TikTok/Etsy for your “money” searches? If not, claim and optimize profiles. Protect your energy: schedule sleep, workouts, and weekly calendar reviews before adding new marketing experiments. Connect With Ross:LinkedText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators need to stop obsessing over new content and start amplifying what they’ve already made. Learn his “garden analogy” for content promotion, the Four Es framework for creating engaging posts, and how to balance content marketing with SEO. Whether you’re an entrepreneur, marketer, SEO or creator, this episode will shift your mindset from constant creation to strategic distribution.Key Takeaways:Why most brands underinvest in content distribution — and how to fix it.The “garden analogy” for nurturing content long after it’s created.How to overcome the fear of over-promoting your content.The Four Es framework for engaging, educational, entertaining, and empowering content.Why SEO lives under the broader umbrella of content marketing.How to treat different content types like investment asset classes.Episode Highlights:"If you’ve given up your time to create something, that thing is now an asset — and assets deserve distribution." – Ross Simmonds"I’ve never seen someone share too much good content." – Ross SimmondsListener Action Items:Audit your existing content and identify pieces worth re-promoting.Shift your time ratio from 90% creation / 10% promotion to a healthier balance.Apply the Four Es to your content strategy this month.Experiment with DM-based calls-to-action instead of “link in bio” prompts.Connect WitText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strategies to integrate Surfer SEO into your workflow. Crystal also shares pro tips, keyword research insights, and how to make your content Google-loved without guessing what works.Key Takeaways:Surfer SEO works beyond blog posts — it’s powerful for product pages, collection pages, and even your homepage or about page.Collection pages can benefit from short but keyword-rich descriptions — as little as 50–100 words can make a difference.Surfer’s real-time content score acts like a coach, showing you exactly how to optimize as you write.Keyword research is essential before diving into content optimization.Small businesses can compete with big brands using Surfer SEO’s structured guidance.Episode Highlights:"Surfer SEO is like having a coach in your corner while you write.""Even a short paragraph using three to four suggested keywords can boost your visibility.""Visibility is a skill—keep growing."Listener Action Items:Identify a Shopify page you want to optimize—product, collection, homepage, or about page.Use Surfer SEO’s content editor to enText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

(Shopify From Strategy to Action Series, Episode 4!)In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert.👀 If you’ve ever wondered: “Do I really need to mess with my templates?” The short answer is: YES — but it’s simpler than you think.✨ What You’ll Learn:Why templates are the foundation of Shopify SEO successHow to add keyword-rich headers and content to your homepageSimple, fast updates to boost your collection and product pagesHow to apply the “Jobs to Be Done” framework for search intentA peek inside the $7 Shopify SEO Templates Toolkit🧰 Resources & Mentions:Shopify SEO Templates Toolkit $7 SEO Starter Course → https://SEOin7Steps.com (limited time only)Sustainable Visibility System → coming soon!Podcast Hub → https://SimpleandSmartSEO.com/best-seo-podcast🎯 Your Action Step: Update one section of your homepage using a keyword-rich H1 or intro paragraph, and tag @simpleandsmartseo so Crystal can cheer you on! 🧡📌 Connect with Crystal:Website → https://simpleandsmartseo.com/Instagram → https://instagram.com/simpleandsmartseoPodcast on Spotify → https://open.spotify.com/show/5q7TnaTJAgXty6K8bHY62jPodcast on Apple → Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization.From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready. You’ll also learn how to use ChatGPT to quickly generate descriptive alt text and how to leverage Pinterest to amplify your visual content strategy.✅ What You’ll Learn:Why image SEO drives traffic from Google and PinterestHow to rename image files using SEO-friendly keywordsThe dos and don'ts of writing alt text (and how ChatGPT helps)Image compression tools that boost load speed (TinyPNG & WebP)Best image formats for product photos, logos, and backgroundsBonus: Pinterest optimization tips and helpful Shopify apps🎯 Action Steps:Rename one product image with keywords before uploadingUse alt text that’s clear, accurate, and avoids keyword stuffingCompress images under 300KB (or even 100KB with WebP)Download Crystal’s $7 Image SEO Checklist for a full walkthroughTry the free Pinterest Save Button Shopify app🛠️ Helpful Links:Image SEO Checklist: simpleandsmartseo.com/imagesFree Alt Text GeneratorTinyPNG: https://tinypng.com📌 Next Episode Tease: Coming up in Episode 4: Templates that elevate your Shopify SEO—homepage, product pages, and collection pages.📲 Let’s Connect: Update one image today and tag @simpleandsmartseo2. You’ve got this!Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to the next level.Whether you’re just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and start growing.Key TakeawaysYou don’t need 50 tools — just a few key apps and resources to support your SEO efforts.Start with free tools like Google Search Console and Microsoft Clarity to understand your current performance.Add must-have apps that create fresh content and improve site speed, like a review app and TinyPNG.Explore advanced tools like Ahrefs, Ubersuggest, and Surfer SEO as you grow.Resources & MentionsShopify SEO Tech Stack Checklist (only $7!)7-Step SEO Starter CourseGoogle Search ConsoleMicrosoft ClarityInstaIndexTinyPNGSurfer SEO (My Affiliate Link!)Action Steps for ListenersInstall at least one new SEO tool today (Google Search Console is a great place to start).Download the Shopify SEO Tech Stack Checklist to make setup easy and track what you’ve implemented.Tag Crystal on Instagram @simpleandsmartseo2 to share your progress.Connect with CrystalWebsite: simpleandsmartseo.comInstagram: @simpleandsmaText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset.If you've ever thought:"SEO is just for techies!""Shopify isn't good for SEO.""I don't even know where to start."This episode is for you!🎯 What you'll learn:Why your mindset is the #1 SEO success factorThe top myths keeping shop owners stuck (and how to bust them)A fun visibility readiness quiz to check if you're truly ready to be found💡 Key takeaway: SEO is like your most loyal employee — working for you even when you're on vacation.👉 Grab the $7 SEO Mindset for Shop Owners Guide: https://simpleandsmartseo.com/mindset🎧 Listen on your favorite app:Apple PodcastsSpotify🙌 Ready to take action? 1️⃣ Download the mindset guide. 2️⃣ Take the quiz and shift your beliefs. 3️⃣ DM me your biggest SEO mindset block on Instagram → @simpleandsmartseo2.💬 About Crystal: I'm an SEO educator, Shopify seller, and visibility strategist helping creative entrepreneurs grow sustainably and show up confidently — without resenting the work!Learn about my SEO Squad!Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.Here’s what you’ll learn:How to use Google's "People Also Ask" to create blog content that drives trafficWhen and how Pinterest ads actually work for e-commerceWhy attribution is murky — and how to trust your gut when running ads 0:00 – Intro 0:02 – How to use Google to find blog ideas that convert 1:10 – Linking blog posts back to products and monetizing content 2:00 – Pinterest: A goldmine for visual and evergreen traffic 3:20 – Are Pinterest ads worth it? Austin shares results 4:45 – Organic vs paid Pinterest: What drives more ROI 6:00 – Planning and buyer intent on Pinterest 7:00 – How to measure PPC success (or not) 8:00 – Realistic evaluation windows for ad performance 9:00 – Common PPC/SEO mistakes to avoid 10:15 – Who’s a good fit for Becker Marketing’s services 11:30 – Final thoughts📚 Resources & Mentions:🛠️ My $27 SEO Starter Course → https://SEOin7Days.com🎙️ Podcast on Apple → Apple Podcasts🎧 Podcast on Spotify → Spotify💬 Austin Becker Marketing → https://abeckermarketing.com📺 YouTube Channel → PPC for Everyone🙌🏽 Listener Action Steps:Subscribe for weekly SEO strategy & visibility tips!Comment below with your biggest takeaway from Austin's PintereText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here’s what you’ll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASThe smartest way to scale: sell more when people are already buying⏱️ Timestamps: 0:00 – Intro: The Google traffic trap 1:16 – Competing with Amazon (without losing your mind or margins) 3:20 – What is Search Impression Share & where to find it 4:33 – Profit-first ad budgeting: ACOS vs ROAS explained 10:31 – The truth about your prices (and why doubling them may save your business) 13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips 17:37 – Video SEO strategy for higher CTR 18:31 – Collection page tips from Bonobos📚 Resources & Mentions:🛠️ $27 AI SEO Starter Course → https://SEOin7Days.com🎙️ Podcast on Apple/Spotify → https://simpleandsmartseo.com/best-seo-podcast💬 Guest: Learn more about Austin Becker → abeckermarketing.com🙌 Listener Action Steps:Subscribe for weekly SEO strategy & visibility tips!Start your way to SEO Success for only $27, delivered on your schedule by ChatGPT → https://SEOin7Days.com👩🏽‍💻 About Me: Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:🎯 Google Shopping success begins with strong product feeds and Merchant Center accuracy.🔍 Winning in SEO means building product pages that rival Amazon—photos, videos, dimensions, reviews, and more.🛍️ Schema apps can safeguard your Shopify SEO when themes change and enhance your metadata clarity.🧠 AI and generative search platforms like Perplexity are beginning to offer new e-commerce ad opportunities.💡 Freelancers and agencies can still thrive in PPC and e-commerce if they offer specialized value.Episode Highlights:"If you're running retail, you don’t have time to learn Google feeds—so make it your job to know it.""Your product page has to be better than Amazon’s if you want to win that click.""AI-driven shopping will soon let you buy inside a chatbot. That's the future."Listener Action Items:✅ Audit your Shopify product pages: Do they match or beat Amazon’s detail and quality?✅ Use tools like validator.schema.org to evaluate and improve your site’s structured data.✅ Explore the Schema App for Shopify to protect and future-proof your SEO.✅ Apply for early access to AI shopping platforms like Perplexity’s product feed program.✅ Re-evalText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site’s in the “loser’s bracket,” and offers actionable tips for entrepreneurs and small business owners who want to win with SEO—without burnout.Here’s what you’ll learn:How Google’s approach to content and ranking has changed since 2018 (and again after 2022)What “entity SEO” and “topical authority” mean for your websiteWhy user satisfaction and mobile-first indexing matter more than everHow to structure content for both users and bots (headers, visuals, and more)What it takes to move your site from the “loser’s bracket” to the winner’s bracket📚 Resources & Mentions:🛠️ Simple and Smart SEO + AI Starter Guide → [coming soon!]📦 The Sustainable Visibility System → [waitlist]Connect with Andrew Ansley:💬  AI Marketeers Skool 📝  Andrew’s article on Entity SEO 🎥  YouTube🙌🏽 Listener Action Steps:Subscribe for weekly SEO strategy & visibility tips!✨ Episode Highlights (Memorable Quotes):“Before 2018, Google had not even a pretend understanding of content. What they had was keyword matching... Now, it’s about understanding context and entities.”“It’s not about getting someone to stay on your webpage. It’s about satisfying their query so they don’t go back to Google.”👩🏽‍💻 About Me:Hi, I’m Crystal WadText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. Here’s what you’ll learn:How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.The critical skills kids need for the future—and how parents and educators can support them using AI.Why traditional education is broken and how AI can help every child learn in a personalized way.📚 Resources & Mentions:🛠️ Crystal's SEO Starter Guide → [coming soon!]📦 The Sustainable Visibility System → [coming soon]🎙️ Listen on Apple Podcasts / Spotify 💬 Connect with Andrew Ansley → Linkedin🙌🏽 Listener Action Steps:Subscribe to the show for weekly SEO strategy & visibility tips!Try organizing one of your business or creative projects using a new AI tool (like Claude, ChatGPT, or Jasper)—see if folders, projects, or custom prompts help streamline your workflow.Reflect on your own learning style or your child’s learning style. How can yoText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring.From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today’s marketers can combine soft skills with machine intelligence to stay competitive—without burning out.Whether you're a creative entrepreneur, solo founder, or agency owner, this episode is packed with actionable insights to help you systemize your business and let AI do the heavy lifting.🧠 Key Takeaways:Claude vs. ChatGPT: Why Andrew canceled ChatGPT Pro and switched to Claude—and what you should know before choosing your AI tool.AI-Powered SOPs: How to create effective SEO workflows and train your AI assistant in under 30 minutes.Organized Output = Better Results: Why focusing on one task per project leads to cleaner, more reliable AI performance.Smart Automation Tools: How Andrew uses GoHighLevel and N8N to reclaim 10+ hours of work each week.Solo Scaling Strategy: Why the future of marketing favors technical solopreneurs—and how to hit $10M with minimal overhead.💬 Memorable Quotes:“You don’t need to master hard skills—you need to master how to operate the machine.” — Andrew Ansley “Abstract prompts like ‘write an SEO strategy’ won’t work unless you define what that means.” — Andrew Ansley✅ Listener Action Items:Start a separate project in your AI tool for each key business function—especially for SEO.Define your own templates and examples to guide your AI outputs more effectively.Test Claude vs. ChatGPT with the same prompt and compare the results—what works best for yourText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won’t find in a typical SEO blog post. Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.🗝️ Key Takeaways:Citation Consistency Debunked: It's not as critical as you think, but your core info should generally align across platforms.High-Impact GBP Optimization: Business name and primary category are the top levers for ranking—Darren explains why (and how to use them without risking suspension).The Real Deal on Reviews: Recency and consistency matter more than ever; learn how to keep that review flywheel spinning.Photo and Post Strategies: How regular uploads and Google Posts increase engagement signals and boost rankings.Virtual Locations & Google Profiles: The gray areas of using virtual offices and how to avoid Google suspensions.The One-Hour Local SEO Plan: Darren’s foolproof weekly plan to improve your rankings in just one focused hour.📌 Memorable Quotes:"Your business name on Google is the most ridiculous yet powerful ranking factor. It’s absurd, but it works." — Darren Shaw"Don’t just fill out your Google Business Profile—optimize it strategically. That’s where the magic happens." — Darren Shaw✅ Listener Action Items:Audit your Google Business Profile for high-impact changes: Business Name, Categories, and Service PagesText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this value-packed episode of the Simple and Smart SEO Show, host 💁‍♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will help your brand show up and stand out in local search! 🔍💡 Key Takeaways:🌐 Your Website = Your GMB Database: Google pulls profile data straight from your site!🧾 Citations Still Matter… but not as much as they used to 📉.⭐ Reviews + Proximity = Ranking Gold in local search 📍🔝.🛠️ Service Pages Are a Must: One page per service = better SEO results 💪.🕒 Business Hours Impact Visibility — especially between 4–7 PM! 🕓📉🕖🔑 Keyword Research Made Simple: Just ask a few people what they’d search 🤔📲.⚖️ Citation Consistency ≠ Life or Death: Google’s smarter than that now 🤖😉.💬 Memorable Quotes:🗣️ "Your website is the database for your Google Business Profile." 🚖 "You don’t need fancy tools—just ask five taxi drivers what they’d search." 🟢 "Google likes to rank businesses that are currently open."- Darren Shaw✅ Listener Action Items:🔍 Audit Your Google Business Profile – Fill in every field, especially your services!🧩 Create Separate Service Pages – Give each service its own optimized landing page.🕰️ Adjust Business Hours – Consider extending hours to stay visible longer.📇 Check Your Citations – But skip the pricey ongoing directory services 💸.🤝 Ask Around – Real-world keyword research starts with real people!ConnText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive. They also dig into how AI is reshaping SEO jobs — and why adaptability is your ultimate superpower. 💪🏼Grab your coffee ☕ or tea 🍵 and let's dive in!Key Takeaways:Master your personal brand 🧠: It's the new resume! Be visible, searchable, and active online.Understand agency structures 🏢: Know who you're actually working with when you hire an agency.Communication is king 👑: Great SEOs don’t just optimize websites—they know how to talk and connect.AI won't steal your job (yet!) 🤖: But adapting and learning AI tools will set you apart.Side projects = secret weapons 🔥: Showing passion through personal projects makes candidates shine.Episode Highlights:💬 "There is nothing more important than mastering your personal brand." — Shreya LaCock💬 "The way we were doing SEO six months ago is completely different than today—and it’ll change again in two months." — Shreya LaCock💬 "If you want to build a strong company, it really starts with strong leadership." — Crystal WaddellListener Action Items:🔎 Audit your personal brand online🤖 experiment with an AI tool for SEO, and 🗣️ strengthen your communication skills to build trust and authority.Connect With Crystal:✅ Follow CrystText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring. From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. You’ll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you’re building the right team for long-term growth.Whether you’re an SEO agency, a business owner looking to hire, or a curious marketer wondering what it takes to break into the SEO world—this episode is packed with gems you don’t want to miss. 💎🧠 Key Takeaways:Green Flags in SEO Agencies: Look for long employee tenure, clear career progression, and a culture of mentorship—not just ping pong tables and Friday yacht parties.Effective Onboarding Matters: SOPs and transparent communication prevent role confusion and reduce the chances of early turnover.The Hiring “Honeymoon Phase”: Expect the first 2–3 months to reveal how new hires handle stress—and stick with them through the dip.The Gender Gap in Applications: Women tend to apply only when they meet 100% of the job description, while men often apply when they meet far less.Hiring an SEO Agency? Ask for a 3-month plan, check their personal branding online, and look for consistent communication and employee stability.📌 Episode Highlights:“Don’t grow a team for the sake of growing a team. Grow it to scale your business.” – Shreya LaCock“Even recruiters know what it’s like to lose a job. We’re people too.” – Shreya LaCock🎯 Listener Action Items:🔍 Review your own hiring process: Do you have clear SOPs and onboarding plans for new team members?📋 Vet your future SEO agency: Check Glassdoor reviews, ask for case studies, and lText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!