Sip On This: The Digital Marketing Podcast

AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge.In this episode, we cover:– Why traffic dropped when AIOs launched (and why most people blamed the wrong thing)– The content strategy that gets your brand cited in AI summaries– Why “clicks” are the wrong metric to be tracking in 2026– How the right SEO flipped a brand’s AI reputation in just six weeks – How to audit what AI is actually saying about your business right now– Why customers are arriving already ready to buy — and what that means for your funnelWhether you’re an SEO pro or a business owner trying to figure out what the hell is going on with Google, this episode cuts through the noise. Sip on This Podcast | New episodes dropping every fortnight

Is AI running your paid ads, or running them into the ground?In this episode of Sip on This, Naj, Emad, and Matt break down what's really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you're still doing things the old way.From $411 clicks to hidden search terms, the platforms are changing fast. In this episode, we cover:- How paid ads specialists are shifting from media buyers to "signal engineers."- Why are creatives now the new targeting, and what does that mean for your campaigns- Meta's Andromeda update & the death of manual, detailed targeting- Performance Max: when it works, when it doesn't, and why Google still has a long way to go- The $411 CPC story, and how Google's AI spent $6,700 on a $400/day budget- Creative exhaustion: how many ads you actually need (hint: it's not 3)- Video vs. static creative and why funnel-stage content is more critical than ever- How to feed quality signals back into the platforms using your CRM- Why tracking is still broken, and how attribution wars between platforms are costing you- The Advantage Plus trap: the pre-selected settings quietly blowing up your campaignsQuestions to ask yourself right now:Am I feeding quality lead data back into my ad platforms?Is my tracking set up correctly, or am I double tracking?When did I last refresh my creative?Am I targeting the right stage of the funnel with the right message?Whether you're a business owner, marketer, or running your own campaigns, this one's essential listening for 2026.🎙️ Sip on This Podcast | New episodes dropping every fortnight

Is your website holding your business back? In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online).If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem.In this episode we cover:- Why cheap websites can cost you more in the long run- What a "growth engine" website actually looks like under the hood- Core Web Vitals, site speed & why it matters for your rankings- URL architecture, SEO migration mistakes & the 301 redirect problem- How to connect your CRM, capture source data & stop flying blind- Landing pages vs websites for paid campaigns- Tracking, heat mapping & UX tools to continuously improve performance- How AI tools are creating a new wave of broken websitesFree tools mentioned:🔍 Google PageSpeed Insights — pagespeed.web.dev📊 Hotjar / Mouseflow — for session recordings & scroll mapsQuick self-audit questions to ask yourself:How many leads has my website generated this month?Do I have conversion tracking set up?When was my website last updated/maintained?Do I even have access to my own analytics?Whether you're a business owner, marketer, or developer — this one's a must-listen.🎙️ Sip on This Podcast | New episodes dropping every fortnight

The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready? In this episode of Sip on This, we discuss from a Professional Digital Marketing Company's POV Black Friday insights, tips, tricks, experiences and more! If you're a business, agency or someone wanting to buy this Black Friday this episode touches on all things about the BLACK FRIDAY SALE! 

In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, design and UX. As well as ethically selecting the right technology for specific web development jobs. When are these developers taking advantage of people needing websites just because they can?  Listen to the full episode to hear the full conversation! 

In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU from the US in their luggage to resell to the general public for $17.50.... to the impact and result of "Shrinkflation". The two MAJOR grocers Coles and Woolworths price scandal, are they getting sued for ripping their customers off?! And FAKE mobile games! 

Join host Bianca and guests, Anna, and Steph as they discuss office culture, team dynamics, and the importance of work-life balance. The girls all share insights and stories from previous workplaces and compare them to their experience at MMX. They cover fun office activities, the significance of open communication, and the role of managers in creating a supportive environment.

Welcome back to another episode of "Sip on This" NERD OUT edition. In this video Emad, Nav and Steph delve into the intricacies of local SEO, focusing on it's importance, challenges, and strategies for success. They discuss the evolving nature of local SEO, particularly for multistore businesses, and emphasise the need for consistency in information, localised content, and effective use of tools. They also highlight the significance of business verification, responding to reviews, and maintaining accurate citations. The conversation covers both technical and content perspectives, offering insights into optimizing local SEO efforts to improve rankings and attract more qualified leads.

In this episode of “Sip on This,” Matt, Cuan and Emad dive into various PPC topics, focusing on Google Ads recommendations, bidding strategies, and Performance Max (PMax) campaigns. They share their insights and experiences, discussing the pros and cons of following Google’s automated suggestions. 

In this episode, our Creative Director, Huss, answers some of the most frequently asked questions about design. Join Bianca, Naj, and Huss as they dive into topics like the importance of brand guidelines, overcoming rigid client guidelines, the role of a creative director in a marketing agency, and the benefits of landing pages. Huss also shares insights on balancing client requests with effective design and the significance of buyer personas in design. Whether you’re a designer, marketer, or business owner, this episode is packed with valuable tips and advice to help you navigate the world of design.

Join host Bianca and guests Ryan, and Andy as they delve into the challenges of maintaining creativity in digital marketing and everyday life. In this episode, they discuss the causes of creative exhaustion, the impact of repetitive tasks like seasonal promotions, and the importance of collaboration and inspiration. They also explore how companies can stand out with unique campaigns despite budget constraints and time pressures. They also discuss the impact of creative exhaustion in music and movies with the rise of sequels, sampling and remixes. Tune in for insights on balancing originality with practicality and keeping creativity alive in a demanding industry.

Welcome back to our podcast! In this episode, our social media manager takes the hot seat to answer the most burning questions about social media. From the best times to post to the importance of content quality, we cover it all. Whether you’re a business owner or just curious about social media strategies, this episode is packed with valuable insights. 

Join hosts Bianca and Ryan as they take a nostalgic trip down memory lane, discussing what it was like growing up in a world with limited technology and witnessing rapid technological advancements over the years. From playing outside and enjoying simple childhood games to the introduction of iPads and smartphones, they share their unique perspectives on how technology has shaped their lives and the lives of today’s younger generation. Tune in for a heartfelt conversation about the balance between outdoor play and digital engagement, the evolution of social media, and the impact of technology on education and social skills.

Naj, Nick and Emad discuss the recent Google search algorithm leak and review some key findings.

Emotions play a significant role in consumer decision-making. In this episode, we explore the power of emotional marketing and discuss strategies for creating emotional connections with consumers through storytelling and branding.

In this episode, we explore the changing landscape of email marketing and share effective strategies to cut through the noise and engage with your audience.

In this episode, we explore the impact of increased personalisation in digital marketing, discussing how businesses leverage consumer data to create customised experiences for their audience. 

The Changing SEO Landscape: AI And The Rise Of Video Content Attention spans are getting shorter and screen time is going up. In this week's episode, we discuss how the SEO industry is changing thanks to the rise of AI and video content. 

Word Travels Fast, Misinformation Travels FasterIn this week's episode, the Multimediax team unpacks the viral spreading of misinformation on social media platforms and the implications it can have on society. We dive into how user error and calculated algorithms combine to make a recipe for social media disaster. 

A cookieless world is coming and it's waiting for no one.In this week's episode, we discuss exactly what this means for advertisers and how you can prepare your business now to ensure minimal disruption.

In this episode, we take an insider look into the world of influencer and brand publicity stunts, unpacking the hidden strategies behind the not so "accidental" controversies.

When budgets are tight, it can be tough to know which spend will get the best return. In this week's episode, we debate the importance of ad spend vs content creation for digital marketing success.

Inside The World Of Influencer Brand Trips In this episode, we talk about all things influencer brand trips. From influencer selection to detailed deliverables, we dissect all the ins and outs behind the trips the internet loves to hate. 

School then university then job…? In this week's episode, we debate the importance of adegree for pursuing a career in marketing.

Is your phone listening to you? In this week's episode, the team exposes the reality of online tracking and explores the ethics of marketers utilising your data.

Looking to launch your e-commerce business? In this week's episode, we talk about all things Shopify set up, from themes to policies and everything in between.

We’ve all heard the internet is forever but what does that really mean? In this week's episode, we discuss exactly how much data you are giving over and the ways you can use it to your advantage.