Solution Advisors

When a blizzard struck on a winter ascent of Mount Katahdin, Chris Dubois fell off a cliff and spent the night in -70°F wind chills...and somehow survived. That same resilience and clarity now drives how he helps marketing agency owners escape the trap of referral reliance. In this episode, Chris unpacks how to build a marketing engine that attracts consistent clients, without burning out or guessing what works. From defining your niche and position to mastering repeatable demand generation, he reveals the full playbook agencies need to grow with confidence. Plus, hear the surprising “Army strategy” that Chris uses today to outthink competitors and win in business.In This Episode:0:00 Intro2:12 The Trap of Referral Reliance3:06 The Trap of Referral Reliance6:09 How Agencies Can Regain Control9:48 Positioning vs. Niching Explained12:45 Why Small Agencies Need Positioning15:54 Don't Stop At Niching...POSITION!19:15 Overcoming Fear of Niching Down23:15 Building a Repeatable Marketing Engine28:09 The Magic Wand for Agency Pipeline28:48 Army Lessons for Winning in BusinessResources:Dynamic Agency OS: https://dynamicagencyos.com/Chris Dubois on LinkedIn: https://www.linkedin.com/in/christopherrdubois/

America’s healthcare system is broken - and self-funded employers are footing the bill. Rising claims, expensive weight-loss drugs, and low engagement in preventive programs are driving costs higher than ever. But what if preventive care could actually be simple, accessible, and effective? Chris White from Reperio Health reveals how at-home screenings are changing the game, why most wellness programs fail, and what employers can do right now to save money while keeping employees healthier. If you’re an HR or benefits leader, this conversation could reshape how you think about healthcare.Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-white9/