Sought After Educator

Links mentioned in this episodeApply for Escape to Elevate in Italy: escapetoelevate.comFollow Jamie on Instagram: @jamiedanahairstylistWatch Jamie on YouTube: Jamie DanaFollow Jodie on Instagram: @itsjodiebrownJamie Dana has been an online educator in the hair and beauty industry for ten years, which makes her one of a handful of people who can actually speak to what it takes to build a sustainable online education business over the long term. In this episode, Jodie and Jamie go behind the scenes on Jamie's full journey, from launching her first Instagram course for hairstylists in 2016 to the season she is in right now, where she is pivoting toward financial education for creative business owners.This conversation gets into the things educators rarely talk about publicly, including:How Jamie went from working behind the chair to running a full time online education business, and the brand contract that gave her the financial runway to make the leapWhy three years of focus on a single course laid the foundation for everything that came nextThe launch of Ember Retreat in 2018 with her business partner Piper DeYoungBuilding one of the only in depth hair technique YouTube channels in the industryThe membership launch that brought in twelve hundred founding membersA big chunk of the episode is about something the online education industry tends to glamorize, which is top line revenue. Jamie shares why her revenue went down last year while her actual take home pay stayed about the same, the difference between a seven figure business and a seven figure profit, and the mastermind moment that made her realize how many impressive businesses have very little to show for the revenue they are generating. If you have ever felt the pressure of needing every year to grow by twenty percent, this part of the conversation is worth slowing down for.Jamie and Jodie also dig into the myth that online education is oversaturated, what shifted during and after COVID, and why the barrier to entry is still low but the barrier to building a long term business is high. They talk about the importance of listening to your audience, running real surveys, and being willing to evolve your messaging as your audience evolves with you.Jamie closes the episode with the three pieces of advice she would give any educator who wants to stay in this for the long term:Share your journey in a specific, intentional way that actually builds an audienceFind a niche or point of view that sets you apartKeep showing up and lean into the testing, tracking and tweaking discipline that quietly separates the people who last from the people who fizzle outJamie is also the first ever guest educator joining Jodie at Escape to Elevate in Italy this October, where she will be sharing her decade of behind the scenes wisdom with attendees in person. A couple of private spots are still available at the time of recording, so head to escapetoelevate.com to apply.

Send Jodie a DM on InstagramAfter six years as a full-time online educator and marketer, Jodie is pulling back the curtain on where her money has actually gone in her business. In this episode, she's sharing the investments that have moved the needle, the ones that quietly fell flat, and the filters she uses now before spending another dollar growing her online business.She walks through the early bets that paid off, including the first $5,000 mastermind she invested in before she'd made a dollar online, the launch coaching program that taught her how to launch a digital course (a skill she still uses today), and the social media management certification that became the foundation of her agency. She also talks about software for online educators, why she made the move to Kajabi, and how the right backend setup changed how her clients experience her business.But this episode isn't just about the wins. Jodie gets honest about the hires she made out of desperation, the peer-led mastermind that didn't deliver, the paid event listings that went nowhere, and the AI tools that promised to do the work for her and didn't. She shares what she learned from each one, including why generic marketing isn't converting anymore and why AI can rarely fix something that wasn't working in the first place.By the end, Jodie breaks it all down into the four categories she'll always invest in to grow her online business: expert consulting, specific skill building, support, and experiences that give real ROI. If you're an online coach, course creator, or educator trying to figure out where to put your money right now, or you're a few years in and rethinking what's working, this episode will help you spend with a lot more intention.In this episode, Jodie covers:→ The first coaching investment she ever made and why it changed everything when she built her education business in the beauty industry→ Why launching a digital course or any kind of education is a skill worth paying to learn properly→ How the right software shifted both her workflow and her client experience→ The hiring mistakes online business owners make and what to do differently→ Why peer-led masterminds haven't worked for her and what kind of group containers do→ The truth about AI tools for online educators and where they fall short→ The four categories of investment that grow an online education business long termConnect with Jodie: Instagram: @itsjodiebrownSend Jodie a DM with your own best and worst business investments. She'd love to hear them.

Feeling like you never have enough time to create content? You're not alone. In this episode, Jodie is sharing 12 micro tweaks you can apply to your existing content right now, plus a full step-by-step strategy for building an entire week of posts without creating anything new.This one is all about working smarter, not harder, and getting the most out of the content you've already made.Add readable text captions to your spoken reels (and use Instagram's outline feature to improve contrast)Make your hook crystal clear so your ideal client knows the content is for them within the first two secondsClean your lens and prioritize good lighting before filming B roll or face-to-camera contentRefine your hooks with specificity. What does "next level" actually look like for your audience?Break up walls of text in your captions and carousels by hitting enter more oftenUse multiple clips in your B roll reels and switch angles every few seconds to keep viewers engagedAddress one specific thing per post instead of trying to showcase everything you knowUse a content series to go deeper on complex topics over multiple postsSwap stock photos for your own B roll and dedicate a batch day to building a custom content libraryRevisit your Canva carousel templates to make sure they reflect your current brandingStudy your top performing content to identify what it has in common and apply those patterns going forwardBuild a full week of content without creating anything new using the three-post repurposing strategy Jodie walks through at the end of the episodeFor the full week strategy, Jodie breaks it down into three posts. Monday, take a top performing or underperforming post you believe in, rework the hook, and turn it into a carousel with one to two sentences per slide. Wednesday, find the best question in your comments, hit reply with video, and record a face-to-camera reel answering it. Friday, pull your best performing static post or carousel, write a clear hook, and pair it with B roll video.Jodie also shares why revisiting your own content is a far more effective way to find inspiration than scrolling the Reels tab, and why specificity in your messaging is only going to become more important as markets get more sophisticated.Escape to Elevate retreat: www.escapetoelevate.comSend Jodie a DM on Instagram: @itsjodiebrown

If you’ve ever felt like you’re doing everything right with your content, posting consistently, trying different formats, following trends, but still not seeing results…This episode is going to give you a completely different way to look at what’s actually going on.Because the problem usually isn’t effort.It’s strategy, messaging, and how you’re measuring success.Inside this episode, Jodie breaks down the five biggest content mistakes that are quietly holding educators and beauty pros back and what to shift instead so your content actually starts working for your business.This is the kind of episode you’ll want to come back to when your content feels frustrating, inconsistent, or like it’s just not converting.What you’ll learn:Why chasing the algorithm is keeping you stuck and what actually matters moreThe difference between content strategy and content tacticsHow to stop measuring your content the wrong wayWhy some of your “low engagement” posts might actually be your most valuableHow to use your data to create better content and better offersWhy storytelling is no longer optional if you want your content to landWhat happens when you’re speaking to the wrong audience and how to fix itHow inconsistent brand voice can quietly break trust with your audienceThe small shifts you can make this week to start seeing better resultsKey takeaway:You don’t need to create more content to get better results.You need to refine how you’re approaching it.When your messaging is clear, your strategy is intentional, and you’re speaking directly to the right people, your content starts to feel easier, more aligned, and a whole lot more effective.Your challenge:Pick one of the five mistakes that stood out to you most, the one that made you slightly uncomfortable, and make a small shift this week.That’s where the momentum starts.Resources mentioned:The Content Edit private podcast series Comment EDIT on Instagram @itsjodiebrown Or go to jodiebrown.ca/edit

Ever had a launch that didn't quite land and immediately started questioning everything, your offer, your model, your entire business direction? You're not alone. In this episode, Jodie digs into one of the most common and costly mistakes she sees educators make: confusing reactive pivots with intentional business evolution.Using a relatable analogy about a kid who quits soccer after a few bad kicks, Jodie unpacks how we as adults and entrepreneurs do the exact same thing. She breaks down the critical difference between strategic evolution and emotionally driven pivots, and explains why constant changes are quietly costing you audience trust, sales momentum, and long-term growth.In this episode, Jodie covers:The soccer analogy that perfectly captures why we abandon what's workingHow to define the difference between business evolution and reactive pivotingReal brand examples (Netflix, Apple) that show what strategic evolution actually looks likeWhy the momentum from your marketing doesn't always translate into an immediate sale and why that's okayHow constantly changing your offers, model, or messaging confuses your audience and erodes trustThe key question to ask yourself before making any major business changeWhy some parts of building a business are supposed to feel hard and that's not a sign to quitTwo specific times when pivoting frequently actually makes senseKey TakeawayStrategies need time to work. If you're changing direction every time something feels slow or uncomfortable, you're not giving your audience or your offer a real chance to build momentum. The businesses that win long-term are the ones that commit, analyze, refine, and keep going.Resources & Links MentionedPrevious episode on messaging and meeting clients where they're atTag Jodie on Instagram: @itsjodiebrownIf you loved this episode, leave a rating or review on your podcast app, it helps more educators find the show!

If your audience is engaging, clicking the link, checking out the sales page and still not buying, this episode is your first line of defence.Jodie is breaking down the one messaging shift that makes your ideal clients actually see themselves in what you do. This is not about overhauling your offer or showing up more. It is about understanding your people deeply enough that your messaging cuts through all of the vague noise online and speaks directly to the right person at the right time.In this episode Jodie covers:Why your ideal client might love your content and still not think it applies to themWhat it means to speak to your client at their current awareness level and why it matters more than whether you use pain point or desire based marketingThe difference between describing a problem and describing the lived experience of that problem, and why one converts and one doesn'tReal copy examples that show exactly what this shift looks like in practiceHow to do simple research to find the exact language your ideal clients are already usingWhere to apply this in your messaging, from your sales page to your content to your about pageThe core idea: Your ideal clients may not recognise themselves in the way you are describing the problem you solve. They have mentally checked the box and moved on. When your messaging speaks to the specific, everyday experience of what they are going through, they stop scrolling, feel seen, and realise you are talking directly to them. That is the shift that moves someone from "I love her content" to "I need to work with her."Loved this episode? Send Jodie a DM or tag her in your stories on Instagram @itsjodybrown and don't forget to subscribe so you don't miss part two of this series.

Is using AI to polish your content actually making it worse? In this episode, Jodie goes deep on one of the most common and damaging mistakes online educators, coaches, and service providers are making right now: running their content through AI for final edits and calling it done.This is not an anti-AI episode. It is a pro-strategy, pro-integrity, pro-your-actual-voice episode. Because here is the truth... if your content sounds like everyone else, it does not matter how brilliant your ideas are. Your audience has no way of knowing those ideas are yours.What We Cover in This EpisodeThe core problem with AI content editing Using AI as your final editor strips out the lived experience, the nuance, and the natural language patterns that make your content actually connect. Large language models are trained on everything on the internet, which means they naturally format your ideas to sound like everything on the internet.The AI tells showing up in your content right now Jodie breaks down the most common signs that content has been over-edited by AI, including:The em dash epidemic (yes, this is a thing)Suspiciously perfect structure where every paragraph is the same length and every thought is neatly resolvedHollow filler phrases like "in today's fast-paced world" and "it's worth noting"Zero opinion, all information contentThe enforced negative pattern ("you don't need more education, you need this") and why it damages your messageOverly balanced conclusions that hedge instead of take a standWhy it doesn't matter if the ideas are originally yours... This is the part people need to hear. If your genuine, original thinking gets run through AI and all your natural language patterns are removed, your audience has no way of knowing those thoughts belong to you. Perception is the whole game. You can have the most brilliant thinking in your niche and still lose credibility by outsourcing your voice to a tool that has zero perspective of its own.The data behind why this matters75% of marketers now use AI tools, yet human-created content gets 5.44x more trafficNearly 60% of consumers already doubt the authenticity of content they see onlineOnly 20% of consumers say they trust AI itself50% of consumers in a recent study could correctly identify AI-generated copy, and that number is climbingBrands with a distinctive personality see 20% higher retention (and for personal brands and educators, that number is significantly higher)The integrity line Jodie will not cross This is where the conversation moves from strategy to ethics. Using AI to generate content on topics you do not fully understand is a breach of trust with your audience. It is especially critical for educators, coaches, and service providers. If a client makes a decision based on content you did not actually understand when you posted it, that is on you. AI can help you say what you know better. It cannot be the source of what you know.The busy vs. productive trap Feeling productive and being productive are not the same thing. If it takes 45 minutes to go back and forth with AI to get a caption that finally sounds like you, it would have taken you less time to just write it yourself. Jodie shares her own experience with this, plus the research: 77% of employees report AI has actually increased their workloads, and a Harvard Business Review study found that AI output requiring rework costs nearly two hours per instance.How to actually use AI well The rule: AI belongs upstream in your process, before your voice enters the content. The best use cases include:Brainstorming and ideationMarket research and finding out what your audience is searching forUsing AI to interview you (Jodie shares how she built this into her On Brand Social Refresh program)Repurposing content, like turning a podcast transcript into a blog postAdmin tasks and show notesUsing AI output as a swipe file to rewrite in your own words, rather than publishing as-isThe one place AI should not live: the final layer your audience actually reads, watches, or hears.Quotes From This Episode"You could have the most brilliant original thinking in your niche, and if you run it through AI for that final edit, you are outsourcing your credibility to something that has zero perspective of its own.""It does not matter if these were your original ideas. If it does not sound like you, your audience has no way of knowing.""AI can help you say what you know better. It cannot be the source of what you know.""I am not anti-AI. I am anti lazy AI use.""Anyone pushing the use AI for everything or fall behind narrative is profiting from your fear of missing out. Without exception."Resources + LinksSources referenced in this episode are linked below:Human content vs. AI content traffic data: Averi.aiConsumer trust in AI-generated content: Trendwatching / Accenture Life Trends 2025AI content identification study (Bynder, 2,000 consumers): BynderConsumer trust in AI (NIM study): NIMAI and workload/productivity: FindemAI rework costs (Harvard Business Review / BetterUp Labs + Stanford): HBRConnect With JodieInstagram: @itsjodibrownSend Jodie a DM and let her know how you are using AI in your content process, what is working, what is not, and whether you want more tactical content on using AI to grow your business without losing your voice or your credibility.The Sought After Educator Podcast helps online educators, coaches, and service providers build standout personal brands and create content that actually converts. Subscribe wherever you listen to podcasts.

If your sales page isn't converting the way you want it to, this episode is for you. Jodie breaks down one of her all-time favorite copywriting tricks, the "so that" method, a deceptively simple two-word phrase that will completely shift the way you write about your offers, packages, and programs.Most educators and service providers make the same mistake: they get excited about what they've built and lead with features, the number of modules, the workbook pages, the hours included, without ever connecting those features to the outcome their client actually wants. In this episode, Jodie walks through exactly how to bridge that gap.In this episode, you'll learn:The real difference between features and benefits (and why it matters for conversions)Why clients make purchasing decisions based on emotion, not informationHow to use the "so that" statement to pull out the benefit behind every single thing you offerWhy you should list out all your features before writing copy and what it reveals about your offerHow to use this method to audit existing sales pages, social posts, and coaching packagesWhat it means when you can't finish the "so that" statement (and what to do about it)Jodie uses her own Escape to Elevate retreat as a real-time example, walking through the mastermind component, the luxury retreat experience, brand photo shoots, and one-to-one support, showing exactly how each feature gets transformed into a compelling benefit-driven statement.Whether you're selling a digital course, a coaching package, a service offering, or a retreat, this episode gives you a repeatable framework you can apply to everything you write.Mentioned in this episode: Escape to Elevate Retreat, Italy October 2026: www.escapetoelevate.comLoved this episode? Subscribe and leave a review so more visionary educators can find the show!

If you’ve ever thought about stepping into education in the beauty industry but felt unsure about where to start, this conversation is for you.In this episode, Jodie sits down with esthetician and studio owner The Confident Waxer to talk about the real journey from service provider to educator. They dive into the mindset shifts, fears, and growing pains that come with building a beauty business and eventually stepping into mentorship or education.A lot of people look at educators online and assume they appeared overnight with confidence, authority, and a full program. The reality is very different. Every educator starts somewhere, and the beginning stages often come with imposter syndrome, fear of selling, and the uncomfortable feeling of being a beginner again.Jodie and her guest talk about what that transition actually looks like in the beauty industry. From building a brow and waxing studio to hosting networking events and training other estheticians, this episode highlights how transferable skills, community, and continuous learning play a huge role in growing into an educator.They also talk honestly about the emotional side of entrepreneurship. The early years of business can feel messy. Revenue goals change, confidence fluctuates, and the pressure to “figure everything out” can be overwhelming. But those seasons are often where the most growth happens.If you’re a hairstylist, esthetician, or beauty professional who feels called to teach, mentor, or share your expertise in a bigger way, this episode will give you a realistic look at the path ahead and remind you that starting small is part of the process.In this episode, you’ll hear about:• The mindset shift from service provider to educator • Why imposter syndrome shows up when you start teaching • How beauty professionals can reframe selling as education • The transferable skills beauty pros already have when building a business • Why community and mentorship matter when you’re growing something new • What the first few years of entrepreneurship actually look like • Why failure and experimentation are part of building a successful education brandWhether you're behind the chair, in a treatment room, or already thinking about building education into your career, this conversation will remind you that every successful educator started exactly where you are.Connect with today’s guest: Instagram, TikTok, Threads: @theconfidentwaxerIf you enjoyed this episode, make sure you’re following the Sought After Educator Podcast so you don’t miss future conversations about marketing, business growth, and building a reputation as an educator in the beauty industry.

If your content has been feeling a little flat lately, this episode is your refresh. Jodie breaks down the content types that are driving real results in 2026, pulled straight from what she's seeing across her content marketing agency and her own education brand. The good news? You don't have to create every single format. Pick a few, make them your own, and get strategic about how you're showing up.Here's a quick overview of what's covered:Photo dump style carousels: Think candid, behind-the-scenes camera roll content shared with your audience. The key is treating your second slide like a second hook since Instagram will often show that slide to people who didn't engage with the first. Add enough text to give context without cluttering the slide, and try pointing to a specific slide in your caption to build curiosity and drive swipe-throughs.Storytelling carousels: These work best when you use an open loop structure, meaning you don't fully close the thought on each slide so the viewer has to keep swiping to get the payoff. Skip the backstory and drop straight into the middle of a scene. The goal is to open a loop, get them to the next slide, and then open another one.FaceTime style face to camera content: Low production, high authenticity. Think of it like you're FaceTiming your best friend and telling them something worth hearing. You can film this on your couch or sitting in a parked car. Just make sure your lighting and audio are solid, because while the production value is intentionally casual, quality still matters. A text hook on screen helps anchor the viewer if you're jumping in mid-thought.Cinematic face to camera content: The more polished counterpart to FaceTime style. This version uses zooms, overlays, sound effects, and dynamic captions to make the content more visually engaging. You don't need a videographer to pull this off. A tripod and the cinematic setting on your iPhone go a long way. Jodie says she regularly gets comments on her video quality and it really comes down to good lighting and that cinematic mode combo. The amount of editing is entirely up to your brand style.Voiceover content: Your voice laid over B-roll footage, either in a vlog style or as a straight up narrative. The visual storytelling needs to carry its weight here since the days of a voiceover sitting on one static clip are pretty much over. Make sure your footage keeps moving and supports whatever story you're telling out loud.Short hook reels: A punchy, specific statement placed over B-roll. These still work well when the message is timely and actually says something. If it's generic or vague, it won't land. But if you've got a strong take, this format can get solid reach without a lot of production.Bonus, quote or statement dump carousels: If you've built up a library of quote or statement graphics, bundle them into a single carousel post with a "take what you need" vibe. It's a simple way to repurpose content you've already created.One important note Jodie makes throughout: none of these formats will do the heavy lifting if your messaging strategy isn't solid. These are ways to present your message, not a replacement for having one. For more on that, there's plenty of content on this podcast that goes deep on messaging.You can find more information at www.aligncreativeco.com and send Jodie a DM on Instagram at @itsjodiebrown if you're interested in done-for-you content support.

Marketing your business effectively is one of the most important skills you can master as an educator or business owner. Without clients, we do not have businesses. And if your messaging feels like it used to work but suddenly is not landing the same way, this episode explains why.In this quick training, we are unpacking market sophistication. What it is, why it matters, and how it is directly impacting your sales and visibility heading into 2025.The truth is simple. It is not that people do not want courses. It is not that your offer format is outdated. It is that your audience is more aware, more discerning, and more educated than ever before.And that requires a more intentional, specific, and results oriented approach to marketing.In this episode, we cover:What market sophistication actually means in simple termsWhy vague marketing worked in the past and does not anymoreThe chocolate bar analogy that explains modern buyer behaviorWhy differentiation is no longer optionalHow to focus on identity, aspiration, and specific outcomesWhy shouting louder is not the answerWhat cutting through the noise actually looks like in 2025Your action plan from this episode:Get clear on your differentiator What makes you uniquely positioned to serve your audience?Focus on results, not tasks Stop describing what you do. Start describing what it does for them.Refine your messaging Remove vague language and speak directly to lived experiences and real challenges.Understand who your audience wants to become Your marketing should reflect the identity they aspire to step into.The goal is not to be louder. It is to be clearer.When your brand resonates deeply with the right people and speaks directly to the transformation they want, that is when you cut through the noise.If this episode hit home, take a screenshot, share it to your stories, and send me a DM on Instagram with your biggest takeaway. I would love to hear how you are refining your messaging

DM Jodie on InstagramGet on The Align Insiders listIf you’ve ever opened Instagram (or your notes app) and thought… what am I even supposed to post this week — this episode is for you.Because most educators aren’t struggling with content because they “don’t have ideas.”They’re struggling because their content isn’t aligned to a clear message, a clear reputation goal, or what their business is actually trying to do right now.In this episode of the Sought After Educator podcast, I’m breaking down the quarterly content system I use (and teach inside my work) to help educators stop posting reactively and start creating content that actually builds reputation, demand, and sales.This is the shift that makes your content finally catch up to your expertise.And when it does, you’ll feel it:→ visibility opportunities come in→ collaborations and podcast invites start popping up→ launches feel easier because people already “get” what you do→ and the DMs change from “how much is it?” to “when can I start?”In this episode, you’ll learn:Why repetition builds reputation (and why you’re not being “annoying” by repeating your message)How to treat content like business infrastructure instead of relying on inspirationThe 3 questions that instantly clarify what to post each quarterHow to align your messaging and visuals so your brand feels cohesive (without needing a full rebrand)A simple batching rhythm for educators who are busy, running a business, and cannot create content every dayHow to audit what’s working and repurpose content so you stop reinventing the wheelThe quarterly content system I walk you through:Phase 1: Strategy and clarityDecide what you want to be known for this quarter, what your audience needs to hear on repeat, and what your content is building toward.Phase 2: Align brand visuals and messagingCreate cohesion that builds credibility — so your content feels recognizable and intentional.Phase 3: Batch creationPlan, shoot, write, and prep your content so you’re not scrambling daily.Phase 4: Refine and repurposeAudit what landed, repeat what worked, and deepen the message instead of chasing new ideas.Your next step after listening:Block 30 minutes this week and answer these three questions:What do I want to be known for this quarter?What does my audience need to hear on repeat?How should my content support my business goals right now?Then DM me on Instagram @itsjodiebrown and tell me what you’re focusing on this quarter — I genuinely want to know.And if you’re listening like, “This sounds amazing, but I don’t want to do it alone,” send me a DM and we can talk about quarterly content support through Align Creative Co.

Visibility is not just a content problem. For a lot of educators, it’s a nervous system and identity problem.In this episode, I’m joined by Andrew, an educator, mentor, and coach who has spent decades supporting people who support other humans. His background spans behind-the-chair work, education leadership, training educators, and later transitioning into full-time coaching and facilitation for leaders, mentors, and guides.This conversation goes way beyond Instagram tips. We talk about what’s actually happening when being seen triggers fear, shaking, freezing, perfectionism, or overthinking and why so many experienced educators still struggle to show up confidently.Andrew shares a grounded, practical lens on nervous system safety, identity shifts, and how to move through visibility resistance without forcing confidence or bypassing what’s really going on underneath. There’s also a spiritual and soul-level layer to this conversation, but it’s woven in thoughtfully and practically, not preached or overwhelming.In this episode, we cover:Why being seen can activate fear even when you want to growThe difference between fear-based resistance and true intuitionHow perfectionism can act as a protective strategy, not a flawWhy mentors, coaches, and educators often overthink visibility more than beginnersA practical way to build safety with being seen instead of forcing confidenceWhat identity shifts really require when moving from service provider to mentor or coachWhy stepping into leadership often brings deeper personal work to the surfaceHow to approach career pivots without burning everything down too fastThis conversation is especially powerful if you are:A hair or beauty educatorA mentor, coach, or facilitatorSomeone feeling called into leadership or deeper impactStruggling with visibility despite having experience and skillNavigating a career evolution and questioning fear vs intuitionIf visibility feels hard, it doesn’t mean you’re doing something wrong. It often means you’re standing at the edge of growth that requires safety, patience, and integration, not more pressure.

Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel.You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and focusing on what creates demand and conversions in 2026.In this episode, we coverWhy the “one perfect launch style” narrative is falling apartWhat creator pivots really mean and why it’s not hypocrisyWhy audiences take longer to trust and why context matters more nowWhy aggressive short open carts are phasing outThe core four requirements every launch needs, no matter the methodHow webinars, challenges, mini offers, and direct launches all do the same job differentlyWhy copying someone else’s launch rarely works the way you think it willWhy “the messaging matters more than the messenger” matters more than everHow to make launches feel calmer, repeatable, and improvable over timeKey takeawaysMarkets evolve, and entrepreneurs are allowed to evolve tooYou don’t need to “keep up” and you do need stronger foundationsLaunching is an ecosystem, not a single tacticThe goal is repeatable results, not one-off hype cyclesMentionedSought After Educator enrollment is open at time of recording and closes February 1, 2026If you’re listening after doors close, join the waitlist to be notified when they reopen later in 2026If this January series helped you feel more grounded about launching, share this episode with an educator friend who’s been spiraling over “the right way” to launch. And make sure you’re following the show so the Wednesday episodes land in your feed automatically.

If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.

Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.”In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience.We’ll talk through live webinars, challenges, paid workshops and mini offers, and even launches that skip an event entirely. I’ll also share current data and benchmarks so you’re not just relying on opinions or outdated advice as you plan your next launch going into 2026.Most importantly, I’ll help you reframe how you think about launch events altogether so you stop trying to force content into the wrong container and start choosing a delivery method that supports the belief shifts your audience actually needs to make.In this episode, you’ll learn:• What a launch event is responsible for inside your launch timeline • The pros and cons of live webinars and why they still work • When challenges make sense and how to avoid over-teaching • Why paid launch events are rising and what they signal about buyer behavior • How mini offers can warm your audience and increase conversions • When going direct to offer works and when it falls flat • Why content clarity matters more than the launch format • How to choose a launch event based on your audience, offer, and capacityData and sources mentioned:• Course engagement insights from Thinkific • Customer loyalty and repeat buyer data from Bain and CompanyFinal takeaway:There is no “best” launch event. A launch event is simply a container. Its job is to give people enough context, trust, and momentum to decide if your offer is right for them. Once the content and belief shifts are clear, the delivery method becomes much easier to choose.If you’re planning a launch this year and you’re unsure which direction to go, send me a DM and tell me what you’re thinking. I’ll point you in the right direction.And make sure you’re subscribed so you don’t miss the final episode of the January Launch Series.

Launching education doesn’t start when you announce it.In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable.This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats.In this episode, we cover:The five phases of a successful education launchHow audience building supports launches before selling beginsWhat pre-launch content is designed to createHow launch events drive engagement and momentumWhat the open cart phase is responsible forWhy delivery strengthens future launches and brand trustHow to approach launching education as a sequence, not a single momentIf you’re a hair, beauty, wellness, or creative educator planning to launch a course, group program, retreat, or in-person class, this episode gives you a clear framework for understanding the structure underneath a launch and focusing on the right phase at the right time.Next week’s episode breaks down different types of launch events, including workshops, challenges, mini offers, and evergreen options.Make sure you’re subscribed so you don’t miss it.

Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business.In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.Inside this episode, we cover:Why most educators overcomplicate selling their programsThe difference between building demand and creating decisionsSelling through social content and when it works bestWhy engagement doesn’t always equal buying intentHow direct selling supports decisions without being pushyWhat evergreen funnels really are (and why traffic matters)Mini offers vs free opt-ins and when to use eachWhen sales calls make sense and when they signal a bigger issueWhy live launching still matters in 2026How sustainable educator businesses layer multiple sales methods over timeThis episode is especially helpful if:You’ve tried selling on social and felt like it was slow or inconsistentYou’re confused about whether you should launch, go evergreen, or do bothYou want sales to feel aligned instead of forcedYou’re building education for the long term, not quick winsResources mentioned:The Content Edit private podcast series → A free private podcast for educators who feel like their content is being liked but not trusted or convertingEpisode on market sophisticationWant to go deeper?DM Jodie on Instagram @itsjodiebrown with your questions about launching or selling your education. January’s episodes are built directly from the conversations educators are having right now.Make sure you’re subscribed... this is just the first conversation in a full month focused on launching, selling your education, and choosing strategies that actually work for your stage of business.

What educators need to focus on in 2026 to growIn this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026.This isn’t a step-by-step launch episode.It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth.Maddie brings her experience helping beauty professionals create and launch their first online courses. Jodie brings the brand, marketing, and positioning lens—breaking down why education businesses don’t grow through information alone, but through perspective, clarity, and consistency.Together, they unpack what’s changed, what hasn’t, and where educators need to focus now if they want to build something that lasts.In this episode, we cover:Why growth often stalls because of hesitation, not lack of strategyThe difference between thinking about growth and actually creating itWhy teaching live (or staying close to your audience) strengthens both your offer and your marketingHow repetition builds trust and authority even when it feels uncomfortableWhy testing ideas beats waiting for confidence or clarityFault vs responsibility and how this mindset shift changes outcomesWhy people don’t pay for information anymore, but for perspective and pathwayHow a clear, measurable program promise makes marketing and selling easierWhat educators need to release in order to grow in today’s landscapeLinks mentioned:🎟️ Get your free ticket to Beyond the Chair Festhttps://maddicook.com/beyond-the-chair-fest📲 Follow Maddi on Instagramhttps://www.instagram.com/maddiecookcoaching📲 Follow Jodie on Instagram@itsjodiebrownIf this episode resonated:Notice which part of this conversation challenged you the most.That’s usually where growth is asking for more repetition, responsibility, or action.

Send me a DM on Instagram and let me know what you thought of this episode!In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership.If you’re in a phase of rebuilding, slowing down, or doing the quiet foundational work that no one claps for, this episode is your reminder that it all counts.In this episode, I cover:Why 2025 wasn’t the year for big pushes or glamorous goalsHow refining curriculum and offer ecosystems created stronger resultsThe leadership lesson that revealed where structure was missingWhy relying on systems instead of people changed everythingWhat I learned about boundaries, onboarding, and clear expectationsHow rebuilding backend systems created more freedom and peaceWhy sustainable growth requires space, not constant urgencyWhat it really means to build capacity in yourself as a leaderIf this resonates:If your year felt slower on the outside but stronger underneath, you’re not behind. You’re building something that can actually hold what’s coming next.If you’re listening in real time, send me a DM on Instagram and let me know what landed for you in this episode. I don’t usually share this much behind the scenes, but I believe seeing the real work matters.I’ll see you next week with an incredible guest as we dive into building a brand and marketing as an educator.

Check out the Sought After Educator AcceleratorSay hi to Jodie on InstagramIn this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.→ Why “one message, a hundred different ways” does not mean repeating the same sentence every day→ How repetition builds brand equity and reputation over time→ The difference between having a core message and constantly reinventing your marketing→ Why angles are what keep repetition from becoming boring or stale→ How different buyer motivations require different entry points into the same transformation→ Why many launch problems are actually pre-launch messaging problems→ How to use content on purpose through reach, nurture or activate, and convert→ What it really means to close the perception gap in your brand→ How educators can audit their content to ensure their offers make sense to their audience→ A practical exercise to help you map one core message across 15 different content anglesThis episode is especially relevant for educators who feel tired of being “on” all the time, who want their marketing to work more consistently, and who are ready to build a brand that people recognize, trust, and associate with a clear solution.Repetition builds reputation. Angles make the message land. And when your content has purpose, marketing stops feeling heavy and starts feeling intentional.If this resonated with you, you’ll love the deeper work we do inside Sought After Educator, where we focus on building brand equity, refining your core message, and creating content that actually supports your offers and your long-term growth.

If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think.→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.→ You will learn the difference between audience expansion and audience activation, how each one affects your launch results, and why focusing on only one keeps you stuck in inconsistent sales cycles.→ We talk about what happens when you skip the foundational branding and messaging work because your audience is warm, how to rebuild trust with the people already in your world, and what to do if you haven’t been growing your audience between launches.→ I also share examples from Escape to Elevate alumni, Sought After Educator students, and my own journey to show you how these patterns play out in real time and how to get momentum flowing again.→ By the end of this episode, you will know exactly where to look if your launches feel unpredictable, what is actually happening behind the scenes, and how to create a marketing ecosystem that supports you long term.If you are ready for deeper support as you build your brand and your education business, the Sought After Educator Accelerator will walk you through this work step by step.jodiebrown.ca/sae

Twenty two years behind the chair, global brand deals, technical education director roles, sold out classes and a massive online audience. On paper, Rebecca Taylor (@rebeccataylorhair on Instagram) had the dream hairstylist educator career. In this conversation, she shares why she chose to walk away from technical education, retire from doing hair, and build a coaching and retreat-led business while preparing to move to Thailand full time.We talk about what it actually feels like to call a chapter complete when it is still profitable and working on the outside, and the inner work required to leave the “safe bet” behind. Rebecca opens up about ego deaths, identity shifts, and the moment she realised she was going through the motions in classes she used to teach with fire.We also dig into fear, nervous system responses, and the way our brains are still wired for village survival while we are trying to show up as visible leaders online. If you’ve ever felt terrified of being fully seen, of starting small again, or of pivoting away from what people know you for, you are going to feel very called out in the best way.From there, we shift into social media, conscious consumption, and the difference between creator mode and consumer mode. Rebecca shares the practical ways she manages metrics, boundaries, and screen time, plus the four day digital detox that completely reset her relationship with her phone.Finally, we get into the story of how a retreat in Thailand, a red “M” over a yoga shala, and eleven trips to Southeast Asia led to buying a house on a remote island and designing a life that prioritizes freedom, spaciousness, and experiences over hustle.In this episode, we talk about→ How Rebecca went from community college cosmetology school and Regis to global brand educator→ What it looked like to leave a rigid, brand-led education model and go fully independent→ The moment she knew technical education felt complete and why she chose to retire from hair→ Walking away from multiple six figure brand deals when the work started to feel performative→ Fear, ego deaths and navigating public pivots when you are known for one version of yourself→ Why our nervous systems react so strongly to being seen online and how to work with that→ Simple practices for conscious social media consumption and shifting out of doom scroll mode→ The retreat experience that sparked a spiritual awakening and a completely new life vision→ Buying a home in Thailand for a fraction of California prices and creating true location freedom→ Why audacity and “why can’t I” energy matter more than knowing every step of the howIf you are a beauty or creative educator who is craving more freedom, a different way of living, or the courage to fully own your next chapter, this episode will give you both language and permission for what you are feeling.Connect with Rebecca→ Instagram: @rebeccataylorhair→ TikTok: @rebeccataylor→ Retreats and coaching info: www.rebeccataylorhair.comIf this episode resonated, send it to a fellow educator who is in a season of transition, and come tell me your biggest takeaway over on Instagram at @itsjodiebrown.

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.→ We cover headline mapping and how your headlines should tell the full story of the page for buyers who skim first and read second.→ You’ll hear the difference between functional and conversion-focused headlines, and how they shape decision momentum.→ Jodie explains the biggest mistake educators make with features versus benefits and how to communicate why each part of your offer actually matters.→ You’ll leave with a clear three-part audit process you can use on any sales page to improve clarity, trust, and conversion.If you want deeper support and personalized sales page feedback, you can join Sought After Educator at jodiebrown.ca/sae.

Check out Sought After Educator Connect with Jodie on InstagramIf you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.→ We start with the truth most people don’t say out loud: what looks like burnout is almost always a strategy or identity gap→ You’ll learn how to identify whether you’re dealing with a brand gap, a structure gap, or a content gap→ I break down what makes your brand feel unclear or misaligned, why your backend might not be supporting the client journey you think it is, and what actually stops your content from building demand→ We talk about the fear of being misunderstood, why watering yourself down stalls your growth, and how to communicate with more clarity and conviction→ And if you’ve been relying on social media for every sale, we get into the shifts you need to make so your business isn’t dependent on being “on” all the timeThis episode will help you name the gaps that are slowing your growth, understand how to fix them, and start reconnecting with the clarity and confidence you’ve been craving.If you know you want support with your own brand, backend, or content strategy, this is the exact work we do inside Sought After Educator. You can learn more at jodiebrown.ca/sae or send me a message on Instagram and I’ll point you in the right direction.Thanks for being here. Let’s dive in.

If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you.Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.In this episode, you’ll learn:→ Why your software isn’t just tech... it’s part of your brand experience→ How to design curriculum that’s clear, actionable, and focused on transformation→ Why “more information” doesn’t equal more value→ How to use follow-up and support strategies to build loyalty and legacy→ How strong boundaries can actually make your clients feel more supportedWhether you’re running a digital course, a group program, or an in-person retreat, this episode will help you refine your systems, elevate your client experience, and create education that your students remember for years to come.Mentioned in this episode:→ Kajabi (Jodie’s recommended platform with a 30-day free trial)→ Sought After Educator programConnect with Jodie:→ DM @itsjodiebrown and share your biggest takeaway from today’s episode

Feeling like Instagram changed the rules and forgot to tell us? You’re not imagining it. Engagement is down across the board, audience behavior has shifted, and what used to work just… doesn’t.In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026.You’ll learn:→ the 5-step Instagram self-audit every educator needs to do now→ how to use analytics for your business, not your ego→ what to stop posting (and what to double down on)→ why AI saturation has changed your audience’s attention span→ how to stay ahead of 2026 content trends and build long-term brand relevanceWhether you’re an established educator or just building your education brand, this is your tactical playbook to cut through the noise, rebuild connection, and make your content convert again.If you’re ready to create content that feels aligned and performs, hit play.Mentioned in this episode:→ Work with me through my boutique content agency Align Creative Co.→ Join my signature program for educators Sought After Educator→ DM me on Instagram @itsjodiebrown with “storyboard” to book a content audit or storyboard session

In this episode, we’re diving into what it really takes to be seen as an authority in your industry and how to create video content that actually builds trust and credibility over time.As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing consistent proof of your expertise.That’s exactly what we’re breaking down in today’s conversation with video strategist and former global educator Chris Sulimay. He’s worked with educators, coaches, and speakers across the country to help them turn their knowledge into high-impact content, and his approach is refreshingly simple.→ Learn how to create proof-based video content that shows your authority without feeling forced→ Discover why consistency builds trust faster than any viral moment→ Understand how to transform your expertise into a body of work that compounds over time→ Get practical tips to upgrade your video quality, messaging, and confidence on cameraWe’ll cover:The real reason educators struggle to stay visible onlineThe mindset shifts you need to stop second-guessing your contentHow to turn everyday teaching moments into evergreen video assetsWhy clarity and repetition are the foundation of a sought after brandIf you’re ready to move past the “best kept secret” phase and start creating videos that position you as the expert you already are, this episode will show you exactly how.Connect with Chris on InstagramVisit his website - https://sulimayproductions.com/

Lisa pulls back the curtain on a peer-led mastermind that actually runs on member wins, plus the simple front end and sales flow she’s using right now. If you’re an educator building offers for hairstylists or creative entrepreneurs, this is a clear, practical look at what’s working and what she’s iterating.what we cover→ How a peer led mastermind operates month to month with member taught masterclasses→ The Jumpstart front end that warms a colder audience before high touch coaching→ DM setter to discovery call sales flow, including qualification and close→ What didn’t land with a low tier membership and how those lessons shaped the next move→ Capacity solutions that keep depth intact with a rotating board of supportAlong the way, we trace Lisa’s path from $14 cuts inside Walmart to a recognizable educator brand and community, with candid notes on cash flow, delivery, and mindset.tactics you can try this week→ Track member wins and turn them into next month’s trainings→ Test a DM setter to prequalify leads and set calls with the right people→ Create a bridge offer that onboards new buyers to your existing assets→ Add a rotating board of support to increase touch points without hierarchy→ Audit anything that feels heavy and sunset what is not landingwhy this matters for educatorsStrong offer structure and simple sales systems reduce churn, protect your capacity, and keep your mastermind valuable. This episode gives you examples you can adapt for hairstylists and creative educators without rebuilding your whole business.time stamps→ 00:00 Meet Lisa and Stylist Soul Tribe→ 06:45 How a peer led mastermind actually runs→ 14:20 What didn’t land with the low tier membership→ 21:10 The Jumpstart front end and why it converts→ 28:00 DM setter and discovery call flow→ 36:40 Capacity, board of support, and member experience→ 45:15 Identity, intuition, and fast messy action→ 52:10 Takeaways for sustainable educator offersresources→ Connect with Lisa on Instagram @lisahuffhair

Get 30 days of Kajabi for freeI’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.Why this matters for educators→ Clean systems free up creative energy and improve the student experience→ All-in-one delivery reduces manual tasks and broken zaps→ Centralized data helps you decide with numbers, not emotions→ Simple, reliable tools make consistency possible long termThe five tools I use and how→ Kajabi for sales pages, checkouts, email, automations, course portals, replays, and evergreen analytics so I can see page views, opt-ins, purchases, email opens, and watch time in one place→ Google Workspace for Docs, Sheets, Forms, Gmail, and Calendar so curriculum drafts, templates, intake forms, and launch tracking stay organized and shareable→ Zoom for live workshops, group coaching, and reliable recording so I can capture clean replays and pair them with transcripts→ Fathom with Zoom for automatic notes and transcripts so I can quickly pull action items and summaries→ Descript for recording, editing, polishing replays, building lessons, screen recording feedback, captions, chapters, and pulling quotes so editing feels like editing a doc→ ChatGPT for formatting show notes and lesson descriptions and turning my words into finished assets without losing my voiceWhat you’ll learn→ How an all in one platform like Kajabi reduces friction across sales and delivery→ The way I use Google Docs and Sheets to plan curriculum and track launches→ Why Descript replaced multiple tools and cut editing time dramatically→ Where AI fits as an assistant for formatting and repurposing your own language→ How to decide whether your funnel needs fixes or just more trafficTimestamps→ 00:00 Welcome and why tools are not the strategy→ 03:10 From pieced together systems to an all in one platform→ 09:20 My Kajabi workflow for offers, emails, and analytics→ 14:45 Google Docs, Sheets, and Forms for templates and tracking→ 20:05 Zoom and Fathom for reliable delivery and transcripts→ 24:30 Descript for editing, chapters, captions, and repurposing→ 31:40 Using ChatGPT to format show notes and lesson descriptions→ 36:10 The thread that ties my stack together and next stepsLinks mentioned→ Try Kajabi with a 30 day trial - https://app.kajabi.com/r/92JKzNns/t/28z7lmwk→ Descript for recording and editing→ Fathom AI for transcripts and recapsFree up your focus→ Build your stack to reduce manual tasks, protect your energy, and deliver a polished student experience→ Start with one upgrade at a time and connect tools only where it truly saves timeIf you loved this episode→ Send me a DM on Instagram @itsjodiebrown and tell me which tool you’re upgrading next→ Share this with an educator friend who needs a simpler setup→ Leave a quick review so more educators can find the show

If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair, shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing, paid ads for educators, and why focusing on conversion instead of vanity metrics is the secret to sustainable growth for hairstylists and beauty educators.Who this episode is for→ Hairstylists and educators ready to grow a profitable brand that actually sells→ Creators shifting from business coaching to e-commerce and looking for clarity→ Beauty pros who want to understand how marketing systems, funnels, and content strategy work together to scaleWhat you’ll learn→ Why “impact first, income next” is the foundation of every strong educator brand→ How Tyler pivoted from education to launching a stylist-owned wholesale hair extension company→ The real difference between engagement metrics and conversion metrics on social media→ How to use direct response content and simple paid ads that convert→ What it takes to build brand resonance and trust in a crowded beauty market→ Why patience, persistence, and authenticity beat viral content every timeKey takeawaysYou can buy visibility with ads, but you can’t buy brand resonance.Conversion content rarely tops engagement charts—and that’s exactly why it works.Clear messaging and strong brand foundations make every ad perform better.The shortcut is consistency, not virality.In this conversationWe revisit how Tyler joined Escape to Elevate to clarify his vision, then launched Styx Hair, an e-commerce brand that has quickly scaled to thousands of verified stylist accounts. You’ll hear how he identified a gap in the hair extension market, used direct response marketing to cut through the noise, and built a profitable educator-led business without chasing likes.This episode is packed with practical lessons on educator marketing, e-commerce strategy for beauty professionals, and the mindset that helps you grow a brand that lasts.GuestTyler, founder of Styx Hair — a stylist-owned extension company helping professionals earn more and deliver consistent quality.→ Instagram: @styxhair→ Website: styxhair.comConnect with Jodie→ Instagram: @itsjodiebrown→ Listen to more episodes of The Sought After Educator Podcast at itsjodiebrown.com/podcastWhat to do next?If this episode gave you clarity or inspiration, follow the show and leave a quick review.DM me “conversion” on Instagram @itsjodiebrown if you’re ready to refine your messaging, elevate your marketing systems, and become the sought-after educator your industry needs.

Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content.You’ll learn:→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove experience→ How I use Descript to repurpose long-form content into shorter, high-impact clips→ Why InShot is my go-to for quick mobile video edits and how Instagram’s new Edits app is starting to compete→ How Captions makes it easy to add subtitles and even script face-to-camera reelsIf you’ve ever felt like social media was eating up all of your time, these tools will help you cut through the noise and focus on what really matters: teaching, serving, and building a brand that lasts.Next time, I’ll be sharing part two, where I break down the tools I use to actually create and deliver my education programs—everything from workbooks to hosting platforms to how I organize my student experience.Make sure you hit subscribe so you don’t miss it, and if today’s episode helped you, tag me on Instagram @itsjodiebrown or send me a DM to let me know your biggest takeaway.

Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:→ The humble expert who relies on reputation instead of clear brand positioning→ The content hustler who posts every day without creating demand or conversions→ The strategy hopper who chases new courses and templates instead of building structure→ The best kept secret who struggles with visibility and relies only on referrals→ The burnt out multi passionate who builds everything on adrenaline instead of systemsYou will learn how to spot these patterns, why they show up in your business, and how to shift into clarity, structure, and a visibility strategy that actually converts.This episode will help you:✔ Understand the identity traps that keep educators invisible online✔ Learn why brand clarity and a signature offer matter more than posting nonstop✔ See how backend structure and client journey mapping support long term growth✔ Build visibility strategies that connect to sales instead of just reachIf you are ready to move from being a hidden educator to becoming sought after in your industry, this conversation will give you the tools to start shifting today.👉 Connect with Jodie on Instagram @itsjodiebrown Learn more about The Sought After Educator Accelerator

Welcome to the very first episode of The Sought After Educator Podcast. If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you.Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:→ Align: clarifying your brand, message, and method so you create demand instead of just blending in→ Anchor: building the backend systems and client journey that turn attention into traction and sales→ Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustainYou’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space.This episode is packed with actionable insights that will help you:✓Cut through vague, overused marketing language✓Build a system that sells without relying only on Instagram stories✓Understand the data behind your funnel so you can make smart decisions✓Create content that connects to the lived experiences of your studentsAfter listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward.Resources + Links:DM Jodie on Instagram: @itsjodiebrownCheck out The Sought After Educator Accelerator

The Sought After Educator Podcast is here.Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:→ Brand identity that sets you apart→ Backend structure and systems that scale→ Content and visibility that convertAlong with practical strategy, you will hear deep dive interviews with sought after educators across the beauty and creative industries. These conversations go beyond the basics and give you the real stories, lessons, and perspectives from educators who are building lasting brands and thriving businesses.Whether you are a hairstylist educator, coach, photographer, or creative expert building an online education business, each episode is designed to help you build authority, attract your ideal students, and grow with confidence.If you have been searching for marketing for educators, content strategy for beauty and creative entrepreneurs, and real talk about building a sustainable education business, you are in the right place.The first full episode of The Sought After Educator Podcast drops Monday. Make sure you are following so you do not miss it.

BIG NEWS!!!This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.Here’s what you need to know:→ The podcast is getting a new name and direction→ I’ll be taking a short break→ We’re back in September with powerful new episodes→ You don’t need to do anything... just stay subscribed right hereIn the meantime, it’s the perfect chance to binge the archive, revisit your favorite episodes, and come DM me if you’ve got any guesses or requests for the next version of the show.→ Let’s chat on Instagram: https://www.instagram.com/itsjodiebrown→ Share the show with a friend who’s building their own education brand→ And hit follow so you’re the first to hear the new drop in SeptemberThanks for being here...what’s coming next is going to be so worth the wait.XO Jodie

There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down.Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you.Inside, we cover:The difference between announcing and marketing your education offerWhy “doors open” posts don’t actually build demandHow to connect your messaging to the real problems your audience is trying to solveWhat to do when your first launch went great… but the second one flopsHow to shift from “just sharing” to strategic, compelling marketing that speaks to transformationPlus, I’m sharing exactly why I created the Seen and Sought After live workshop — and how it’s going to help you shift from just being visible to building a demand-driven brand.🎟 Join Seen + Sought After for just $33: https://jodie-brown-f820.mykajabi.com/seenandsoughtafter?preview_theme_id=2161180588🖥 Website: www.jodiebrown.ca🎧 Done For You Marketing + Strategy: www.aligncreativeco.com📲 Follow along on Instagram: @itsjodiebrown

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually stepping into the educational space. Key points include overcoming imposter syndrome, the importance of having a support system, and investing in personal and professional development. The conversation emphasizes the value of understanding sales as education, the role of resilience in entrepreneurship, and the power of community in navigating the challenges of running a business.

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into budget considerations, the benefits of intimate vs. larger gatherings, and the vital role of sponsors. Jen also highlights the power of social media in promoting events and creating lasting connections. This episode offers valuable insights for entrepreneurs considering the impact of live events on their businesses.

In this value-packed conversation, I sit down with video marketing strategist Keenya Kelly to talk about TikTok—what’s working right now, how to use it as a business owner (not just a content creator), and why there’s still so much untapped opportunity on the platform for educators and coaches.We get into:→ The mindset shift needed to create video as a business owner→ Why Keenya calls herself an “accidental influencer”→ What TikTok does better than any other platform→ How to drive real business results—without going viral first→ Why livestreaming on TikTok is a total game changer→ What types of content still perform (and what doesn’t)→ The first steps to take if you’re just getting startedKeenya breaks everything down so clearly, and I honestly walked away with a totally different perspective on how TikTok fits into a long-term content strategy. If you’ve ever wondered if it’s worth getting on TikTok—or how to actually use it strategically—this one’s for you.Connect with Keenya:Follow her on TikTok and Instagram @keenyakellyCheck out her offers and free resources: keenyakelly.com

[www.jodiebrown.ca]Connect with Jodie[www.aligncreativeco.com]Hire Align CCYour visuals are saying something... before you even open your mouth.In this episode, I’m joined by Lyrik Fryer, visual branding expert and founder of WorkPlay Branding, for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than just pretty pictures—this is about creating visual assets that convert, tell a story, and position you as the go-to in your space.We cover:Why visuals are your brand’s first impression—and why they matter more than ever in 2025How to create brand visuals that hook your audience and fuel your entire marketing strategyThe difference between headshots and high-converting visual storytellingWhat it actually looks like to craft a visual brand campaign that drives revenueWhen to invest in high-production content vs. when to test with what you haveHow the WorkPlay Method brings brand stories to life—from concept to campaignWe also talk about what’s shifting in content right now, why aesthetic isn’t dead, and how to zig when everyone else is zagging.🎥 Learn more: workplaybranding.com📲 DM “BRAND” to @workplaybranding on Instagram to get custom info and next steps

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems for course creators, including email marketing, course platforms, and project management tools. Crystal shares her journey from a structured corporate background into entrepreneurship, emphasizing the role of systems in client retention and seamless operation. The episode also explores the integration of AI tools like ChatGPT and Zapier in optimizing workflows, turning mundane tasks into automated processes. Essential insights are provided on how to choose the right platforms to support business growth and deliver exceptional client experiences. Listeners are encouraged to embrace systems and AI to achieve efficiency and creativity in their educational pursuits.

Get 3 months of Kajabi for $99Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not just tech tools (although we do talk about those too), but the entire ecosystem that supports how your message, sales, and client experience come together behind the scenes.Here’s what we cover:→ Why structure is not the enemy of flow—it's what sustains it→ How to build backend systems that save you time and improve the client journey→ The key questions to ask to make sure your sales process actually works→ What to prioritize first: message, funnel, or content?→ How to choose software that supports your time and energy→ Examples of simple automations that free you up to do your best work→ The mindset shift that changed everything for me→ The role platforms like Kajabi and Flowdesk play in simplifying your business→ Why structure needs to come before the scaleThis episode is part one of a mini-series breaking down the foundational pieces of a sought-after business. Want me to keep going and dive into the content and brand structure too? DM me over on Instagram and let me know what you want to hear next.Mentioned in this episode:→ Kajabi (3-month Pro trial for $99 now available!)→ Riverside for podcast recordings→ Calendly for streamlining scheduling

You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change completely shifted her results, and how you can apply the same thinking to your own business.What we cover in this episode:→ How to find and fix the bottlenecks in your funnel→ The difference between a messaging problem and a traffic problem→ Why “just adding more” isn’t always the answer→ How to assess whether your sales page is doing its job→ What to do when you’re not booking clients despite consistent content→ A breakdown of one client funnel that 10x’d sales with a simple shift→ How to avoid reactive marketing and make strategic changes that convert→ The most common mistakes creatives make when trying to sell their offers→ How to use your brand voice consistently across your entire funnel→ The mindset shift you need if your last launch didn’t go as plannedThis episode is a must-listen if:✓ You’ve launched something that didn’t convert and want to understand why✓ You’re doing all the “right” things but not seeing results✓ You’re tired of guessing and want a real strategy✓ You want to become more intentional and effective with your marketingLinks + Resources:Check out my free PRIVATE podcast The Content Edit Join Sought After EducatorWant more help refining your messaging or funnel strategy? Come hang out on IG @jodiebrown.co or check out my programs at www.jodiebrown.ca.

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone building their first offer, offering insights to blend authenticity with premium appeal beyond basic templates and fonts.

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR with social media, the significance of having a strong brand before leveraging PR, and how brand awareness and authority contribute to business growth. Katrina also provides actionable advice on securing PR placements, collaborating for early-stage PR, and using speaking engagements as a marketing strategy. For those aspiring to become professional speakers, she details the steps required to make speaking a significant revenue stream. Tune in for practical tips and insights on elevating your personal brand through PR, content creation, and speaking engagements.

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet effective YouTube content, outlining a framework involving anchor videos, shifting perspectives, combating objections, and personal or client stories. He also highlights the synergy between podcasts and YouTube in building audience engagement. The episode concludes with actionable steps listeners can take to begin leveraging YouTube for lead generation.

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of embedding YouTube videos and utilizing Pinterest for increased site traffic. Whether you are looking to refresh your SEO strategy or just getting started, this episode is packed with valuable tips and tools like Uber Suggest, Google PageSpeed Insights, and Google Analytics to track your SEO success.

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of setting the right tone at the start of a client relationship, common mistakes to avoid, the benefits of automation, and the role of project management tools in enhancing both the client and business owner experience. Harriet emphasizes the growing trend of creating an immersive and themed experience for clients from onboarding through offboarding, providing practical advice for businesses to implement these strategies

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly shares tangible tips on balancing personal style with audience expectations, how to avoid common visual branding mistakes, and the importance of consistency across all touchpoints. The conversation also delves into the role of audience connection and relatability in marketing success.