Sound Advice

Marketing to HNWI: Go beyond visual

More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic. In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z. 

It all starts with a marketing objective! In this 2 part series learn how to use audio advertising to drive up the success of awareness campaigns, customer retention, and customer acquisition. 1m 15 sec: Awareness4m 39 sec: Customer Acquisition 9m 30 sec: Customer Retention Campaigns   

Social media is a strong promotional channel because of its reach, appeal, simplicity: but standing out is difficult. When digital audio is layered with social you're addressing this weakness and amplifying your campaign.

Three common mistakes you should avoid in programmatic podcast advertising: At 45-seconds hear mistake one: Running an ad just once or for one day! At 4-mis hear mistake two: Cherry picking shows based just on listener numbers, cost, or your preference At 6-mins 17-secs mistake three: Not creating a unique offer or ad for podcast environment   

Branded podcasts can help businesses communicate values, take a social stance, build awareness, increase loyalty, sell more...and so many more benefits! We first look at a case study, of Dish by Waitrose to see what's possible and how they did it. A look at 6 benefits achieved from creating a branded podcasts. Then the crucial first steps to take when launching your own business show. Visit nextbroadcast.media to learn more. 

In episode 14 I look at a new YouGov report, that states South Africa and MENA are the top podcast listening markets. After deep diving into the YouGov report, I look at Saudi Arabia as an example for time spent listening vs media spend. Middle East is booming thanks to the rise in Arabic language and local shows - which means brands have great opportunity to connect and sell to Arab consumers.   

Why awareness marketing is important for every business Stats on how audio is so good at raising awareness of a business A look at why audio performs so well The audio strategy you should use for awareness marketing campaigns 

In episode 11 host Suzi dispels all the assumptions you have around mobile gaming ads, by introducing audio gaming ads. A billion dollar industry, with billions of active users. It doesn't make sense to ignore the opportunity. Learn how to target users and how we only play to those that can hear.  

Episode 10 host Suzi explains how using podcast and audio ads in your plan will help you engage with customers effectively.  No matter if you're an online or physical store, you'll come away with the whys and hows of using audio ads to drive up shopper numbers. Key timestamps: 1m 8 s: ecommerce  2m 22s: physical retail stores3m 7s: connecting with ideal shoppers3m 52s: key considerations for your strategy   

Episode 9 is sharing the idea of using social and audio paid ads to improve a campaign or get something live fast. Quick to produce and turn around, these two media work in harmony to amplify your message and boost results.

Episode 8 explores the benefits of audio for a summer marketing campaign. Learn why consumers love it and the benefits that extends to advertisers. Host Suzi shares 3 ways to add audio into your media plan, and other key planning considerations that'll make your summer campaign a hit! Key time stamps: 1m 6s - Why consumers and advertiser love audio in summer2m 42s - Audio's impact on the marketing funnel 3m 55s - 3 ways to add audio into your mix. Programmatic, Sponsorship, and branded shows.  6m 13s - 4 additional expert tips for planning your audioWant more Sound Advice?  Sign up to our newsletter by visiting bit.ly/NBMsub    

Episode 7 looks at the marketing essential brand safety. If you're using audio ads, how can you ensure the reputation of your brand? Key time stamps: 2mins: We discuss how advertisers should carefully consider the use of contextual transcripts for better control over content alignment.5mins 38 secs: Why you should vet hosts more than shows. A 2022 survey found 83% of those they surveyed ranked podcasts as the most brand-safe, over other visual and social platforms. So when it comes to reputation, your brand is in safe hands with this medium!Want more Sound Advice?  Sign up to our newsletter nextbroadcast.media/blog/