PODCAST · business
Step Up Your STR ~ AirBnb Decor and More
by Cara Shimizu ~ AirBnb Decorating Expert
Welcome to Step Up Your STR, the AirBnB decorating podcast--specialized interior design that earns Owners & Managers max revenue in a saturated market. We also discuss other high-level strategies to elevate your business from ordinary to outstanding. Hosted by Cara Shimizu, creator of the Rapid Revenue Decor System & owner of VR Decor, each episode is filled with expert insights to make your vacation rental really stand out, for more bookings & revenue. Welcome!
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62 | Part 3: Fix EVERY Room in Your AirBnb ~ Installation Secrets
Want some really practical, FREE Airbnb decorating resources? Just sign up here: https://www.vrdecor.co/freeresourcesHow should you design each room in an AirBnb to increase bookings and revenue?In this episode, STR designer Cara breaks down room-by-room install techniques that make vacation rentals feel professionally designed, photograph better, and perform better.This is Part 3 of the Install Day Secrets series, where you’ll learn how to move beyond “pretty décor” and start designing your Airbnb or short-term rental with intention, flow, and revenue in mind.If your STR looks ok—but isn’t booking as well as you expected—this episode will show you exactly what to fix.In this episode, you’ll learn:✔ How to design your living room layout so it feels balanced and guest-friendly✔ The bedroom setup techniques that make your listing feel comfortable and high-end✔ What to remove from your kitchen and bathroom to instantly elevate the space✔ The correct art height, styling, and grouping rules most STRs get wrong✔ How to use lighting to improve both guest experience and listing photos✔ The final install-day checks professionals use before a property goes liveWho this episode is for:Airbnb and short-term rental ownersProperty managers managing STR listingsInterior designers working with vacation rentalsHosts who want more bookings, better reviews, and higher nightly ratesThis is Part 3 of a 3-Part Series:Part 1: What tools professional designers bring to install daysPart 2: Pre-install and layout techniques that make installs easierPart 3 (this episode): Room-by-room install techniquesCara specializes in revenue-driven interior design for short-term rentals, helping owners increase bookings through better design.Work with CaraServices include:Mini Design SessionsE-Design for STRsFull-service STR makeovers🔗 Learn more: https://www.vrdecor.co/services🔗 Book a call: https://www.vrdecor.co/contact
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61 | Airbnb Design Review: What These 2 Rentals Should Change to Get More Bookings
Want to submit your listing and get my advice on it for free? Click here to contact me about it:👉 https://www.vrdecor.co/contactLearn about our services here:👉 https://www.vrdecor.co/servicesMost AirBnb owners don’t realize how much their decor affects bookings, pricing, and guest reviews.In this episode of Step Up Your STR, I review 2 real listener spaces and share exactly what I would change to help them earn more revenue.You’ll hear how small design decisions can affect how guests perceive a property—and how the right changes can make a listing stand out in a crowded market.In this episode we cover:• The decorating mistakes that quietly reduce bookings• How to make a room feel more valuable in listing photos• What guests notice immediately when scrolling listings• How to create a space that feels both homey and high-end• The difference between decorating for yourself vs decorating for bookingsYou’ll also hear specific design suggestions for two real spaces submitted by listeners.If you’re wondering whether your rental could earn more with better design, this episode will help you see your property through a guest’s eyes.Because when it comes to STRs:Guests decide before they read. Your decor does the selling.I specialize in revenue-driven STR design, helping owners create spaces that attract more bookings, command higher nightly rates, and earn better reviews. Contact me here:👉 https://www.vrdecor.co/contact
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60 | AirBnb Themes for More Bookings
Free STR Design Resources → https://www.VRDecor.co/freeresourcesWork With Me / Contact → https://www.VRDecor.co/contact----------------------------Video version of this podcast: https://youtu.be/ExDxfGMVsZIMost Airbnb themes fail.They feel cheesy. Forced. Trendy. Forgettable.But the right kind of theme can dramatically increase bookings, nightly rate, and memorability — without turning your property into a gimmick.In this episode, I break down how to create Instagrammable focal points that drive revenue, using themes that feel elevated, timeless, and strategically designed — not trendy.You’ll learn:*Why most themed Airbnbs don’t work (and what to do instead)*How Instagrammable focal points increase bookings and ADR*Powerful theme categories that create emotional connection*How to stand out in crowded Airbnb search results*The psychology behind memorable, bookable design*How to create differentiation without chasing trendsIf your STR looks “nice,” it blends in.If it feels memorable, it stands out.And standing out is what drives revenue.WHO THIS IS FOR:Short-term rental owners, Airbnb hosts, STR owners and investors, vacation rental investors, and property managers who want higher bookings, stronger nightly rates, and a property guests remember.KEY TOPICS: Airbnb design • Vacation rental design • STR marketing • Increase Airbnb bookings • Airbnb theme ideas • Instagrammable Airbnb • Revenue-driven design • Airbnb listing optimization • Guest psychology • Short-term rental strategy • Airbnb differentiation • Interior design for Airbnb • Boost ADR Airbnb • Memorable Airbnb design • Airbnb decor that increases revenueIf this episode helped you, subscribe for more STR revenue and design strategy.Because your decor isn’t decoration--It’s your first sales conversation.
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59 | Best of IKEA for AirBnb Decor
Download the full IKEA guide → www.vrdecor.co/ikeaWant even more FREE STR decorating resources? Click here: https://www.vrdecor.co/freeresources Not everything from IKEA belongs in a revenue-producing vacation rental. Some items improve guest experience and perceived value — others quietly hurt durability, photos, and bookings.In this episode, I share what I actually buy from IKEA for STRs — and what I never do.Yes, IKEA is good! — when used selectively.Best categories:Storage & organizationMirrorsSome kitchen basicsRugs & functional piecesAvoid:Bed frames & mattressesFlimsy furnitureFragile decorCheap-looking, recognizeable items that look soooo IKEA!Durability + perception matter more than decor price in STR design.IKEA isn’t the problem — unfiltered IKEA shopping is.Every item should:✔ Be durable✔ Photograph well✔ Improve guest experience✔ Not lower perceived valueBecause in short-term rentals:How your space looks determines how much money it makes.Download the full guide → www.vrdecor.co/ikea
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58 | How Much AirBnb Furniture ACTUALLY Costs
Want the FREE printable that explains Airbnb furniture cost? Click here: https://www.vrdecor.co/costClick here to contact Cara about getting an E-Design: https://vrdecor.co/contactWhat does it really cost to decorate a short-term rental?If you own more than one STR, furnishing stops being a design question and starts becoming a business decision. And yet, most cost estimates floating around the industry are either incomplete, unrealistic, or based on one-time emotional purchases.In this episode, Cara breaks down real, start-to-finish furnishing costs for an STR living room, using the two tiers she relies on in her own work:Revenue-Optimized — the repeatable, portfolio-friendly standardRevenue-Elevated — a selective step-up for higher impact (without luxury risk)You’ll learn:What a $5,000 vs $8,500 STR living room actually includesWhy Cara does not recommend true luxury or custom furniture for most STRsWhere upgrading makes the biggest difference in photos and guest perceptionHow to think about durability, replacement, and long-term cost across multiple propertiesThis episode is for STR owners who want their spaces to look great and perform well over time — without creating maintenance headaches or unnecessary replacement costs.Because in short-term rentals, everything breaks eventually.The goal isn’t just beautiful spaces — it’s spaces that pay you back.
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57| Part 2: Airbnb Install Days Secrets to Save HOURS of Time
Click here for the FREE Install Tools checklist: https://www.vrdecor.co/installtoolsWhat makes install days easier for short-term rentals?In this episode, professional STR interior designer Cara Shimizu shares 3 install-day techniques she uses on every Airbnb and vacation rental to save time, reduce mistakes, and create spaces that feel professionally designed.This video answers one core question many STR owners and designers ask:“Why does my install day feel chaotic—and how do professionals make it smoother?”You’ll learn that install days don’t get easier because of better furniture.They get easier because of better technique.---------------------------------------*How professional STR designers prep a space before anything is installed*Why staging furniture first saves hours on install day*How to test layout using real guest behavior*What “visual flow” means—and why guests feel it immediately*How better install technique leads to better photos, reviews, and revenueThese techniques are used on real STR installs across different markets and budgets and are designed to help properties feel calm, intentional, and guest-ready.------------------------------------------Who this video is for:Airbnb & short-term rental ownersProperty managers managing multiple listingsDesigners working on STRs or vacation homesHosts who want smoother installs and higher-performing listings--------------------------------------Topics Covered:Install day preparation for STRs, Furniture layout techniques, Guest usability testing, Visual flow in interior design, Professional STR installation methods--------------------------------------------Part of a 3-Episode Install Day Series:Episode 1: What tools professionals bring to install days https://youtu.be/eAea5fERNnsEpisode 2 (this video): Pre-install + layout techniquesEpisode 3: COMING SOON Room-by-room install techniques (art, lighting, bedding, kitchens & baths)-------------------------------------------Work with CaraCara specializes in revenue-driven interior design for short-term rentals, including:*Mini Design Sessions*E-Design for STRs*Full-service STR makeovers🔗 Learn more: vrdecor.co/contact🔗 Book a call: https://calendly.com/vrdecor/design-call
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56 | AirBnb Design Trends Your Guests will Want
Sign up here for FREE AirBnb design resources: vrdecor.co/freeresourcesWant a FREE call with Cara to get ideas just for YOU? Click here to schedule--it's easy! vrdecor.co/contactIn this episode of 'Step Up Your STR' with Cara Shimizu, discover the essential 2026 design trends for AirBnbs that will boost your bookings and revenue. Cara, seen as one of the best STR designers, shares valuable insights on the 'good,' 'bad,' and 'ugly' of upcoming design trends. Learn about experience-first design, impactful statement lighting, and warmth in decor that will attract guests. Avoid pitfalls like boucle furniture, dark rooms, and all-black hardware that could harm your listing's appeal. Perfect for STR owners seeking to make informed design decisions, this episode is packed with practical advice to help your property stand out and succeed.
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55 | AirBnb Decor: THIS Actually Worked
What actually worked in short-term rental design in 2025—and what quietly cost STR owners money?In this episode, STR designer Cara Shimizu breaks down what truly moved the needle in 2025 vacation rental performance, based on real bookings, real guest behavior, and real listing photos—not trends or theory.You’ll learn:What STR design choices increased bookings and nightly rates in 2025Why some popular Airbnb decor trends hurt performanceHow guests decide whether to book your STR before reading your amenitiesWhat smart STR owners are doing differently heading into 2026Why design is no longer optional—but revenue infrastructureThis episode also shares my top 3 2026 STR design predictions.If you’re an Airbnb or short-term rental owner planning updates, furnishing a new property, or wondering why your listing feels stuck—this episode gives you clear, practical guidance for designing once and profiting repeatedly.🎧 Perfect for:Airbnb & VRBO ownersMulti-unit STR investorsProperty managersHosts planning upgrades for 2026👉 Learn more or book a strategy call: VRDecor.co/contact
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54 | AirBnb Owners: What if you MISS Black Friday?!
⭐️ AirBnB Owner: What if You Miss Black Friday? Here’s Why STR Owners Shouldn’t Panic.In this video, I break down why missing Black Friday doesn’t hurt your business—and how to shop smarter all year long so you don't waste money on panic deals.You’ll learn:*Why STR essentials go on sale year-round*The simple system I use to decide what’s worth buying*The categories that actually matter for STR upgrades*If you want to run your STR like a business—and spend like one—this will help you avoid the #1 mistake hosts make during big sale weekends.🎙 About Me: I’m Cara, a revenue-driven AirBnb designer helping hosts earn more with smart, budget-friendly updates.Subscribe for more STR design + operations advice.Book a Discovery Call: www.VRDecor.co/contact
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53 | Part 1: 18 TOOLS I ALWAYS take to AirBnb INSTALL Days
What do professional AriBnb designers ACTUALLY bring to an install?🔧 Get the FREE List of Tools & Items Mentioned: https://www.vrdecor.co/installtoolsSee the YouTube video of this episode here: https://youtu.be/oilWwCQWmfMToday I’m sharing the real list—the unexpected, ultra-practical, revenue-boosting tools I take to every single Airbnb or vacation rental installation. Yes, you’ll see Goo Gone, red duct tape, museum wax, cord-hiding kits… and the surprisingly powerful items most designers never think to pack.If you want your short-term rental to look finished, polished, and photo-ready (without wasting hours on install day), this episode is for you.In this video, you’ll learn:✔ The exact items I bring to every STR install✔ The weird-but-essential tools that save me HOURS✔ Cleaning products that make your rental look instantly more expensive✔ How I hide cords, fix scratches, polish spaces, and prevent guest damage✔ My personal system for making installs fast, smooth, and stress-free✔ Why these tools directly affect your listing photos and revenueWhether you’re an Airbnb host, a property manager, or a designer wanting smoother install days, these must-haves will completely change how you prep a space.✨ Want more revenue-driven STR design help?I specialize in revenue-driven interior design for short-term rentals — including Makeovers, E-Design, and design consultations.Contact me Here--I'm happy to answer your questions! https://www.vrdecor.co/contact🎙️ Listen to the full podcast series:Episode 1 — Install ToolsEpisode 2 — Pre-Install + Layout Techniques COMING SOONEpisode 3 — Room-by-Room Styling Tips COMING SOON
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52 | Get More Airbnb Bookings with Free Fall Decorating
Click here to get the FREE printable that details how to decorate for EVERY season for $0FREE Fall printable resources:* https://www.amelialawrencestyle.com/free-vintage-fall-art/* https://thegraphicsfairy.com/fall-landscape-images/* https://notinggrace.com/free-vintage-fall-art-26-printable-landscape-paintings/
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51 | 🎙️ 50 Episodes In ~ 5 Golden Decor Rules Every STR Owner Should Know
Click here to download the No-fail Paint Color Freebie: https://www.vrdecor.co/paintClick here to contact us for a complimentary consultation: https://VRDecor.co/contactHi, I'm Cara Shimizu, AirBnb interior designer.✨ Celebrating episode 50! ✨ In this milestone episode of Step Up Your STR, I’m sharing the 5 Golden Rules of STR Decorating—the timeless design strategies that will help you attract more bookings, impress your guests, and earn more revenue from your short-term rental.🏡 Whether you manage one property or several, design is not just about looking good—it’s about creating spaces that sell themselves in photos and deliver unforgettable guest experiences.👉 In this episode, you’ll discover:1️⃣ Why vivid color makes your listing photos pop and sets you apart2️⃣ Which wall paint creates flexibility and brightness for every space3️⃣ The power of an “Instagrammable moment” (and how it markets your STR for free)4️⃣ Which design choices save you money in the long run5️⃣ How to achieve perfect decorative balance so your space feels intentional, not accidentalHere are 10 of my FAV Gold Items:*Gold sconces: https://amzn.to/46uYiiI*Gold framed art: https://amzn.to/3KOcavQ*Gold bathroom hardware: https://amzn.to/42jYoXX *Gold doorknob: https://amzn.to/4gUaEEL*Gold footed bowl: https://amzn.to/4nEy1EU*Gold accented chandelier: https://amzn.to/4pRk4EQ *Gold-framed mirror: https://amzn.to/42kHgBt *Gold hooks: https://amzn.to/4gT43Kv*Gold: https://amzn.to/474DaA2🌟 Plus: I share my bold prediction for the next 5 years of STR guest expectations.🔥 If you’re an STR owner who wants:More bookingsHigher nightly ratesBetter guest reviews…then this episode is for you.Don’t just decorate—design for revenue.🔔 Subscribe for weekly episodes on STR design, hosting strategies, and how to maximize your rental income through smart, intentional decorating.#AirBnbDecor #STRDesign #AirbnbTips #InteriorDesign #AirbnbHost #VacationRental #Superhost
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50 | AirBnb Owners + Charlie Kirk: Convictions, Responsibility, Free Speech & Capitalism
In this special 50th episode, we discuss the growing pressure on free speech, what the tragedy surrounding Charlie Kirk teaches us about truth and responsibility, and why entrepreneurs and STR owners must stand up for themselves in today’s climate. From defending freedom of speech to challenging unfair Airbnb practices and corporate overreach, we explore how strong convictions, personal responsibility, and free markets drive both democracy and success in the short-term rental world.If you believe in free speech, capitalism, and the right to speak up for what’s fair, this episode is for you.
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49 | The $10k STR Remodel Mistake!
Book a FREE Clarity Call here: https://VRDecor.co/contactAnd want some MORE FREE STR decorating resources? Grab a bunch here: https://VRDecor.co/freeresourcesAre you pouring tens of thousands into remodeling your STR… only to wonder why bookings & revenue aren’t where they should be? In this episode, STR design expert Cara Shimizu of VR Decor uncovers the $10K design mistake that most STR owners never see coming: spending big on construction, then skimping on the design + furnishings that actually sell the stay.You’ll learn:*Why cutting corners on design quietly drains your revenue*How to avoid the most common STR owner objections (& myths!)*A 5-step action plan to create a guest-ready space that performs*Real-life examples of owners who wasted thousands—& how to do it rightWhether you’re new to STRs or managing multiple units, this episode will help you transform your property into a revenue-driving, guest-attracting asset instead of a money pit.Check out these helpful video podcasts, on more STR decorating to earn max revenue:*The TOP decor strategy for more bookings: https://youtu.be/iA0eeuUEEfM*How to decorate a small STR: https://youtu.be/MefF6jh8g2Y*Reviews of STR designers + freebie printable! https://youtu.be/lmmHF7bn3BA
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48 | 8 Final AirBnb Designers, Compared + Free Printable!
Want the FREE DOWNLOAD that summarizes ALL 24 STR Designers? Just click here: https://VRDecor.co/designersHave questions about STR decorators? Book a FREE Clarity Call here-- https://VRDecor.co/contactAnd want some MORE FREE STR decorating resources? Grab a bunch here-- https://VRDecor.co/freeresourcesAre all Airbnb designers the same? Not even close. In this episode, we’re comparing 7 short-term rental (STR) interior designers—breaking down their styles, services, pricing, and strategy so you can figure out which one is the right fit for your rental property.Many “regular” interior designers make homes look pretty… but STR design has to be different in order to be successful. The best STR designers know how to:Maximize bookings & revenue 💰Create scroll-stopping photos for Airbnb/VRBO 📸Deliver guest-friendly layouts that boost reviews ⭐Make your property stand out in a crowded market 🏡✨ What You’ll Learn in This Video:A breakdown of 7 specific STR designers and what they offerWhich designers focus on E-Design vs. full-service installsWho offers nationwide services vs. local onlyWhere pricing is transparent (and where it’s hidden)How to tell if a designer’s strategy is truly revenue-drivenMy insights on who each designer is best suited for🎧 This is Part 2 of a 3-part series where I review a total of 21 STR designers. Don’t miss Part 1 (8 designers) and stay tuned for Part 3 (the final 6 + my full comparison article).👉 Whether you’re an Airbnb host, VRBO owner, or STR property manager, this will help you hire the right designer for your goals.
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47 | 7 MORE AirBnb Designers Compared: Who's Best for You?
Get a FREE Design Clarity Call HEREWant a bunch of FREE STR decor resources? Click HEREThinking about hiring an interior designer for your STR (Airbnb / VRBO)?In this episode of Step Up Your STR, Cara shares an honest review of 7 STR-specific interior designers: Quill Decor, Vacay Rental Design, STR Cribs & more.We break down:Services each designer offers (E-design, full-service, virtual consults, branding)Pricing & timelines (what’s disclosed & what isn’t)Which designers are truly revenue-focused vs. just making your space prettyThe type of STR host or investor each one is best forWhether you’re planning an Airbnb makeover, thinking about a new short-term rental, or just want to know which STR designer can help you book more nights & increase your nightly rate, this episode will give you clarity.This is Part 2 of a 3-part series reviewing 20+ STR designers. Don’t forget to subscribe so you can catch Part 3, where we wrap up with the final designers and share a full comparison guide.If you want help deciding on the right designer for your STR—even if that ends up being someone besides Cara—book a free Discovery Call HERE
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46 | 8 AirBnb Decorators Compared: Who Actually Increases Your Airbnb Revenue?
Visit https://vrdecor.co/contact to book a free Discovery Call with CaraWondering which STR interior designer is worth your money? In this episode of Set Up Your STR, I compare 8 different STR design services—from high-end makeover firms to free design help from big furniture sellers.I break down pricing, turnaround time, design strategy, and most importantly… who actually helps you increase your Airbnb revenue.✅ Ideal for Airbnb hosts, vacation rental investors, and property managers✅ Includes insights on STR Design Lab, Somerled Designs, Paige Hayes, and more✅ Hosted by Cara Shimizu, STR design expert and founder of VR Decor🎯 You’ll learn:Which designers are truly revenue-focusedWho’s best for DIY hosts vs. hands-off investorsWhy some “free” design services might cost you in the long runWhich style of STR design leads to higher bookings and rates👉 Ready to make your STR work harder for you? Listen in, and subscribe!#Aribnbdecor #CaraVRDecor #airbnbdesign #strinteriordesign #vacationrentaldesign #airbnbsetup #airbnbtips #strhost #strdecor #vrdecor
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45 | 4 Favorites: AirBnb Decor to Raise Your Nightly Rate by $50+ (REAL ROI-Driven Tips)
Grab the FREE LIST of items here: https://www.vrdecor.co/fifty Click here to CONTACT US with your AirBnb decor questions: https://vrdecor.co/contactWant to charge $50+ more per night for your Airbnb or short-term rental—without renovating? In this episode, I'm sharing 4 high-impact STR design upgrades that attract better guests, boost your booking rate, and justify premium pricing. These aren’t fluff—they’re real, tested strategies I use with my own clients to drive revenue through smart, visual design.🏆 What you’ll learn:The #1 wall upgrade that creates an “Instagram moment” and gets more bookingsHow to turn a boring coffee maker into a luxury guest experienceThe outdoor setup that adds perceived square footageWhy a king bed isn’t optional in competitive STR marketsBonus spa-style bathroom touches guests rave about in reviews🎯 These tricks are fast, affordable, and designed to pay you back.
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44 | This Paint Color Increases Your AirBnb Bookings ~ How to Use It!
Click HERE to get the FREE "Homey Trinity" printable hereClick HERE to WATCH this on YouTubeIn this episode, Cara reveals why the most profitable STRs often rely on a color most hosts overlook—or misunderstand completely.Learn how a strategic paint choice can completely shift your short-term rental’s performance, helping you book more often, photograph better, and appeal to a higher-paying guest.Whether you're just launching or managing 20+ units, this episode gives you a proven, design-backed strategy for increasing ROI—without blowing your budget.Inside, you’ll hear:The science behind why white walls earn moreThe most common mistakes STR hosts make with colorHow to choose the right white (and the wrong ones to avoid)A simple 3-part design strategy to make white walls popA real-world case study and results from actual Airbnb listingsThis is branding for more $. And this episode shows you how to make it work.
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43 | 2 AirBnb Decor Case Studies that could 2x Bookings
Submit your photos for advice here: [email protected] Want some FREE AirBnb Decor resources? Just click here: https://www.vrdecor.co/freeresourcesIn this episode, I walk you through 2 real-life short-term rentals and break down exactly what I’d change to dramatically boost their performance. These aren’t hypothetical fixes—these are strategic, revenue-focused design moves tailored to real properties with untapped potential, and very FEW new purchases are needed!You’ll hear:*What’s holding each space back from charging more*The fast, high-impact design upgrades I’d implement*How layout, furnishings, and focal points affect booking behaviorWhether you’re a seasoned STR owner or just getting started, these case studies will help you see your own property with fresh eyes—and show you how design done right directly translates into dollars.
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42 | 8 AirBnb Decor Questions that Owners Want to Know (But Rarely Get Answered)
Have questions about AirBnb decor?In this episode, Cara Shimizu—expert in revenue-driven STR design—breaks down the 8 most common design questions asked by STR owners who want to stop blending in & start booking out.Whether you’re new to STRs or have a whole portfolio, you’ll discover:What STR design really costs—and what that includes (and doesn’t)The ROI you can expect when your space is specially designedWhy “regular decorating” just doesn’t cut it in this industryCommon design mistakes that are silently costing you moneyWhether you can reuse existing furnitureHow long a professional STR design takes (spoiler: way faster than you think)Who STR design is for (and who should skip it)This episode is your shortcut to a smarter, more profitable rental.📍 Want to turn your space into a scroll-stopping, revenue-earning listing? HERE ARE THE LINKS:*Pre-made EDesigns--super budget-friendly! https://VRDecor.co/store*To get custom EDesigns and in-person Makeovers, or if you just have more questions: https://VRDecor.co/contact*Want FREE STR decorating helps? Here ya go: https://www.vrdecor.co/freeresources
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41 | Part 2: Small AirBnb Decor to Earn More $
CONTACT Cara HERE for a FREE DISCOVERY CALL: https://www.vrdecor.co/contactHere an episode for details on an Instagrammable space: https://spotifycreators-web.app.link/e/WvaJjy0csTbAnd this more more Instagrammable info: https://spotifycreators-web.app.link/e/4wKPZJNcsTbStruggling to make your small short-term rental (STR) stand out—and earn more? In Part 2 of this two-part deep dive, STR design expert Cara Shimizu unpacks advanced, revenue-driven strategies to transform tight spaces into luxurious, high-performing rentals.If you own or manage multiple STRs and want to turn every square foot into a money-maker, this episode is packed with practical guidance and high-end design thinking tailored for income growth.What you’ll discover in Part 2:How mirrors make your unit feel 2x biggerThe secret to cozy, layered lighting using the 3-source ruleWhy uniform flooring and skipping rugs can modernize your lookDesign tricks to elongate space using ceilings!Art placement for balanceCompact, luxe additions How STRs with “wow” design convert more views into bookingsWant to turn small square footage into serious revenue? You don’t have to DIY it at all.👉 Book your Discovery Call with Cara and start maximizing every inch of your short-term rental: https://www.vrdecor.co/contact
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40 | Part 1: Small AirBnb Decor to Earn More $
Click here to contact VR Decor: https://www.vrdecor.co/contactClick here for FREE STR Decorating Resources: https://www.vrdecor.co/freeresourcesGot a ~SMALL~ Airbnb or STR that needs to feel amazing—but without feeling crowded? In Part 1 of this 2-part series, expert STR interior designer Cara Shimizu walks you through revenue-boosting design strategies specifically for small vacation rental spaces.Whether you’re working with a studio apartment, guesthouse, or compact unit, these strategies will help you increase bookings & make more revenue—all through intentional, strategic décor choices.✅ Ideal for short-term rental owners with multiple properties✅ Designed for those ready to invest in higher returns✅ No fluff—just smart, high-design decisions that make small spaces shine🎧 What You’ll Learn in Part 1:How to choose a tight, cohesive color palette for a high-end lookThe furniture scale mistake that shrinks your space (and what to use instead)Why vertical storage is a must for STRsHow rounded furniture can improve guest experienceThe visual trick that makes rooms feel airier instantlyThe one type of wall art that adds value—and what to avoidIf you’re ready to elevate your STR’s design—and your revenue—this episode is packed with practical takeaways you can implement right away.👉 Want help making your space stand out? Click here to book a discovery call with Cara: https://www.vrdecor.co/contact📌 Don’t forget to subscribe so you don’t miss Part 2—where we’ll cover lighting, mirrors, flooring, ceilings, and more visual space tricks.#airbnbdesign #vacationrentaldecor #airbnbtips #smallspaceinteriors #shorttermrental #airbnbhost #interiordesignforairbnbs
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39 | Bookings Pt. 3: Wildflower Effect ~ The TOP Decor Strategy for More Bookings
Sign up here for this episode's free printable: https://VRDecor.co/trinitySign up here for all VR Decor's free STR design resources: https://www.vrdecor.co/freeresourcesThink your Airbnb needs another price drop to compete? Think again. In this episode, Cara Shimizu shares the most powerful design move you’re probably not using—and how it can: --> transform your photos--> boost your bookings--> build a brand guests remember--> bring you more repeat guestsYou’ll hear:A surprising road trip story that reveals exactly what your guests are cravingWhy vivid color matters more than expensive furniture or trendy stylesSimple ways to add scroll-stopping color—even on a budgetThe full breakdown of Cara’s “Homey Trinity” design method for STRsReady to for a property that's REALLY eye-catching, & gets you more clicks & bookings? This one’s for you.
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38 | Bookings Pt. 2: My STR Looks Fine...So Why are Bookings Low?!
For decor assistance, contact Cara here: https://VRDecor.co/contactFor FREE STR decor resources: https://VRDecor.co/freeresourcesIf your short-term rental is clean, functional, & looks fine—but bookings are still low—this episode is exactly what you need to hear. We'll cover:✨ Why decorating an STR is not the same as decorating a home🎯 How to design intentionally for your ideal guest📸 The real reason you’re not getting listing clicks🌈 Cara’s signature “Homey Trinity” that makes STRs irresistible.And a bunch more points for more bookings!Whether you're new to STRs or already hosting but not seeing results, this episode is a must-listen if you're ready to turn “meh” into money. 💰👉 Press play now and let’s get your bookings back on track!
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37 | Bookings Pt. 1: 20 Mistakes Making Your AirBnb Look Cheap & How to Fix Them for More Bookings
Contact us to set up a Mini Design Session--we can cover a lot of decor issues in only 2 hours VRDecor.co/ContactClick for FREE STR Decorating Resources VRDecor.co/FreeResourcesYour Airbnb Looks Cheap—Fix It FAST! 🏡✨Is your Airbnb turning guests away before they even book? 👀 First impressions matter, and we'll talk about 20 decorating mistakes that make your rental look cheap—even if it’s not!Here’s what could be costing you bookings (and how to fix it!):❌ Tiny rugs – A too-small rug makes your space feel unfinished. Get an 8x10 (or bigger!) for a polished look.❌ Bad lighting – Harsh, blue-white bulbs = instant “cheap” vibes. Swap for warm, cozy lighting to make your space feel high-end.❌ Flat, lifeless bedding – Thin, wrinkled sheets scream budget motel. Upgrade to plush, hotel-quality bedding for instant luxury.❌ Short curtains – Curtains that stop above the floor look awkward. Go high & wide, and let them kiss the floor for a luxe feel.These fixes are fast, affordable, and will boost your bookings—guests book with their eyes first! 📸 Want details for all 20 mistakes? Listen in now! 🎧#AirbnbHost #VacationRental #InteriorDesign #STR
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36 | 10 AirBnb Decor Rules for Higher Bookings & Revenue
Click to sign up for FREE VR Decorating Resources – Find checklists, decor guides, and tips to elevate your property.Got Questions? Reach Out! Contact Cara – Let’s chat about making your STR stand out for MAX Revenue!Want to transform your Airbnb into a high-revenue powerhouse? In this episode, I’m sharing my top UNUSUAL STR decorating rules so you stand out, maximize bookings, & get repeat guests. Tune in to learn:Why bold pays off and why playing it safe will hurt your bookings.How choosing the right main piece makes all the difference.The power of working with your space’s architecture to enhance its best features.Ready to boost your STR’s revenue? Hit play!#AirBnbDecor #HowToDecorateAirbnb #AirbnbInteriorDesign #AirbnbDecoratingTips
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35 | How to Remodel Your AirBnb ~ Avoid these Mistakes!
Thinking of renovating your AirBnb property? Before you spend a dime, listen to this episode! I’m sharing the most common (and expensive) renovation mistakes that can make your space harder to clean, outdated too soon, or just plain frustrating.🎙️ In this episode, you’ll learn: ✅ Why some “luxury” finishes are a nightmare to maintain ✅ The design choices that look trendy now but won’t age well ✅ Overlooked planning mistakes that could cost you big $$ laterIf you've ever got value from this podcast please leave a 5⭐ rating & review. Here's the link: https://www.vrdecor.co/airbnb-decorating-podcast then click on "Listen on Apple Podcasts" and scroll down to "Ratings and Reviews" THANK YOU!I mention episode #31 about awesome paint colors--here's the link to it + get a free printable! https://www.youtube.com/watch?v=dC46TSjWvS0If you'd like a bunch of FREE RESOURCES for Airbnb decor, click here: https://www.vrdecor.co/freeresources
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34 | Use E-Design to Get WAY More AirBnb Bookings
Contact us:*For Custom EDesigns call 801-918-3498; if we can't get to the phone, simply leave a message & we WILL back with you*For Pre-Made EDesigns visit https://VRDecor.co/BuyEDesignStruggling with low occupancy, low revenue, or a short-term rental that just won’t stand out? You’re not alone. Even though you may have great management for your STR, it's really clean, & you hire a pro photographer, you're probably missing excellent decor—& that's probably costing you bookings.In this episode, I’ll walk you through how strategic, revenue-boosting design transforms your STR into a high-performing property that attracts your ideal guests, commands higher rates, & keeps occupancy strong year-round. Plus, I’ll share how my E-Design services provide a budget-friendly, simple way to get professional, high-converting AirBnb decor—without any guesswork on your part.If you’re ready to make your STR a guest magnet, this episode is for you. Tune in now!
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33 | This STR Struggled~Until I Redesigned It
Want some helpful free decor info? Click here: https://www.vrdecor.co/freeresources*Is your STR struggling to get bookings? It might not be the market—it might be your decor! In this episode, I break down a real-life case study of an STR that wasn’t performing well until I stepped in to redesign it. We’ll explore the before and after of each room and discuss why great design translates to higher revenue.📈 Did you know? An internal analysis by BeyondPricing.com found that STRs with improved decor charge 20% moreon average! And my own clients? They see 84%-153% more revenue after I redesign their spaces.🎙 In this episode, we cover:✅ The common decor mistakes that cost STR owners money✅ A room-by-room breakdown of what changed and why✅ How much more this property is making compared to its competition 💰If your STR isn’t getting the bookings (or rates) you want, this episode is for you! Tune in and learn how to turn your rental into a revenue-generating machine. 🎧✨** Interested in more nitty-gritty of STR decor? Check out these episodes!*Fav Paint Colors: https://spotifycreators-web.app.link/e/kqXIgKRNVQb*Amazing Amenities for More $: https://spotifycreators-web.app.link/e/9B1H1LRNVQb*DON'T Decorate with These! https://spotifycreators-web.app.link/e/iuuuOv1NVQb
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32 | Marketing to Attract Couples to Your AirBnb
Sign up for FREE RESOURCES here: https://www.vrdecor.co/freeresources Ready to turn your STR into the go-to romantic getaway? In this episode, I’m sharing expert tips to help you create a space couples will adore—whether it’s for Valentine’s Day, anniversaries, or because love is in the air all year-round. 💕 Here’s a sneak peek of what we’ll cover: 🎨 How to decorate just one room to maximize the romance. 🕯️ Must-have items that set the mood (fire-safe and fabulous). 📸 The secrets to marketing your romantic setup for more bookings. 🤝 Bonus tips for collaborating with local businesses to elevate the guest experience. ✨ Don’t miss out on these game-changing strategies to attract couples and boost your revenue. Hit play to get inspired—and remember, romance sells! 💌 👉 Listen now to create a space your guests will fall in love with.
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31 | 4 Favs: Best AirBnb Paint Colors
Download the AirBnb Paint Color Freebie (includes bonus color not in this episode): https://www.vrdecor.co/paint 🎨 Choosing the perfect paint color for your STR can make you more revenue! In this episode, I’m sharing my top 4 favorite wall colors that create a clean, inviting, and stylish space guests will love. Plus, learn about a bonus color available exclusively in my freebie download! Here’s what you’ll discover: 🎯 Why light walls are key to making your STR feel clean and spacious 🏠 How to choose the best tone for any room 💡 Tips for testing colors and selecting the perfect paint sheen 🔑 Pro advice for using wall color to elevate your rental's style Ready to transform your STR with paint that wows your guests and boosts your bookings? Listen now and don’t forget to grab your exclusive color guide here: https://www.vrdecor.co/paint Here are a couple other episodes that talk about painting your STR: https://open.spotify.com/episode/67ZqCmovWdXExorwbnyoCH?si=V9_XcwwfR1iEO_Fli1tW8A https://open.spotify.com/episode/76Fe0mzVBu66cVNnt8osT9?si=xXHeFVnbQhCRPan3Gxw5bg Let us know any questions: https://www.vrdecor.co/contact
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30 | 2025 AirBnb Decor Trends ~ The Good, Bad, & UGLY
Want FREE, helpful decorating resources? Click here! https://www.vrdecor.co/freeresources Ready to level up your STR in 2025? 🎉 This episode dives into the design trends that can make or break your revenue. I’ll cover: The Good ✨ The Bad 🚫 The Ugly 😬 Discover which trends to embrace and which to avoid so your rental shines online and commands top dollar. 🎧 Tune in now!"
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29 | 3 AirBnb Upgrades to Make NOW for More $ in 2025
Ready to earn more $ with your STR in 2025? In this episode, Cara Shimizu shares three impactful decor upgrades you can implement in less that an afternoon, so you can attract more bookings, wow your guests, and boost your bottom line. These upgrades are quick to implement but pack a big punch when it comes to making your property stand out. ✨ Here’s what you’ll discover:🎨 1 piece to put in your rental so it's really eye-catching online and more "clickable" 🛏️ The secret to luxurious bedding and towels that guests rave about📸 A fun way to turn your rental into a social media hotspot These ideas are designed to elevate your space, increase your revenue, and keep your guests coming back for more. Don’t miss this actionable episode—it’s time to make your rental a must-book destination! 🏡💰🌟
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28 | 4 Favs: AirBnb Welcome Basket Items for 5* Reviews
Want FREE helpful STR decor resources? Click here: https://www.VRDecor.co/FreeResources In this episode, Cara Shimizu shares 4 favorites items to include in a standout welcome basket, so your guests feel appreciated and leaves them raving about their stay. Whether you’re hosting first-time travelers or repeat VIPs, these tips will elevate your guest experience and help boost your reviews. Tune in to discover: Why one thoughtful local touch can make your rental unforgettable. How a small, branded item can double as a keepsake and a marketing tool. The surprising reason one drink choice is better for all your guests. Seasonal additions that add beauty and charm to your basket without breaking the budget. Plus, hear why this small gesture is about more than just hospitality—it’s about setting the tone for your guests’ entire stay. Don't miss these practical, guest-winning strategies!
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27 | The 7 Best AirBnb Amenities for ROI
💡 Want to boost your vacation rental's income? In this episode, we're uncovering the 7 most profitable amenities to include in your property. These tips aren’t just about big investments—they’re smart, thoughtful changes that can make a big impact in your business. Here’s what you’ll learn: The amenity guests demand most (and how to make it stylish). A simple outdoor upgrade that can raise your nightly rate by 20%! The easiest way to attract families, groups, and even pet owners to your rental. 💬 Plus, I’ll sprinkle in some design tips for each amenity to help your property stand out in a competitive market. ✨ If you’re ready to elevate your rental and see a boost to your bottom line, this episode is for you! 🔗 Tune in now and let’s maximize your revenue together!
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26 | Decorate your AirBnb FREE for Winter
Find your FREE Printable Guide for Seasonal Decorating here: www.VRDecor.co/FreeResources ❄️ Want to transform your space into a cozy winter retreat—for free? This episode is packed with tips to help you decorate for the season without spending a dime. Here's what you’ll learn: 🎯 How many spots to decorate for optimal impact 🏡 How to "shop your home" for festive decor 🌲 Free elements to bring the winter vibe indoors ✂️ A fun, simple DIY project for a magical touch Tune in and let the winter decorating begin! ✨
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25 | The Best Black Friday Deals for Your AirBnb
AirBnb Decor FREEbies – Find essential checklists, decor guides, and tips to elevate your property! Want to know what to buy for your AirBnb on Black Friday? This episode is packed with smart tips to help you grab the best deals and maximize your STR’s appeal without blowing your budget. 🏡💸 Tune in for: 📋 How to prep your shopping list and recognize a true Black Friday deal 🪟 The items that really are the BEST deals on Black Friday 🛠 In-store vs. online shopping tips for getting extra discounts on high-quality finds 🕰 What to do if you miss Black Friday—more deals are on the way! Grab these insights to make your STR look and feel like a million bucks at a fraction of the cost. Click to sign up for FREE VR Decorating Resources – Find essential checklists, decor guides, and tips to elevate your property. Got Questions? Reach Out! Contact Cara – Let’s chat about making your STR stand out for MAX Revenue! #AirBnbDecor #VacationRentalDecor #HowToDecorateAirbnb #STRDesignTips #BoostAirbnbRevenue #VacationRentalDesign #AirbnbInteriorDesign #AirbnbDecoratingTips #LuxuryVacationRental #STRSuccessTips #InstaWorthySTR
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24 | Strong, Reliable Cleaning for Your STR
In this episode, Isabel Valdez joins in to discuss pro cleaning ~ what you need to know about finding & keeping top-notch cleaners for your STR! 🧼💪✨ Here’s what you’ll learn: What to look for when hiring a cleaner - qualities that make a difference The essential details to share upfront - setting clear expectations & special instructions Building a long-term relationship - treating cleaners right for loyalty & consistency How to motivate cleaners to go above and beyond - without just doing the basics Addressing concerns constructively - handling feedback without damaging the relationship Making the process faster and easier - streamlining for a smooth cleaning experience Tune in to discover great cleaning tips to elevate your STR!
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23 | How to Choose Durable Long-Lasting AirBnb Furniture
Are you a VR owner or manager wondering how to select furniture that not only looks great but lasts through guest after guest? 🛋️ Tune in to hear Cara Shimizu share expert tips on how to make smart furniture choices for your Airbnb. In this episode, you'll learn: 🎯 The most durable fabric types that actually stays looking new . 🔍 What to avoid when it comes to textiles (and why some materials wear out fast). 🛏️ Key features of long-lasting bed frames that can stand up to heavy use. 💪 How metal and solid wood furniture add both style and durability. 💡 Pro tips for finding high-quality furniture on a budget. Want to make your Airbnb stand out with furniture that’s stylish and built to last? 💼 Hit play now and learn how to invest in pieces that will save you time and money in the long run!
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22 | AirBnb Decor to DRAMATICALLY Increase Bookings, Pt. 2
📥 Get your FREE “Insta-Worthy” printable here: www.VRDecor.co/FreeResourcesLooking to attract more bookings for your Airbnb? In this PART 2 video, we’ll talk about why designing with social media in mind can set your rental apart to have guests lining up for it! PLUS, the link above gives you a free printable to guide you in creating your own Instagrammable moments!🔑 Here’s what we’ll cover:*Specific Instagrammable decor ideas that will make your space amazing*How to highlight your Insta-worthy features in your Airbnb listing photos & drive bookings*Tips for maintaining your Instagrammable spots so they always look fresh*How to encourage guests to share your space on social media👉 Watch now and learn how to make your Airbnb a must-stay!🔔 Subscribe for more tips on SPECIALIZED Airbnb decor to maximize your revenue!
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21 | AirBnb Decor to DRAMATICALLY Increase Bookings, Pt. 1
Check it our free resources 👉 www.VRDecor.co/free-resources Want to boost your Airbnb bookings by making your rental STAND OUT FROM THE CROWD? In this video, I’ll show you how designing with Instagram in mind can turn your property into a BOOKING MAGNET! We’ll cover why appealing to everyone IS NOT the key, and I’ll share actionable tips to make your short-term rental Insta-worthy. 🔑 Here’s what we’ll cover: *Why creating an Insta-worthy space is crucial for increasing bookings. *How to decide on a strong, consistent theme for your rental. *The importance of a bold focal piece and how it can create memorable photo moments *And more! 💡 Remember: Revenue earned is directly related to how good (or bad) your decor is! 🔔 Subscribe for more Airbnb design tips + to get a free printable in the next episode! #AirbnbDecor #InstaWorthy #VacationRental #AirbnbDesign #ShortTermRental
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20 | 4 Favs: Items for a SAFE AirBnb
In this episode, I share my 4 favorite safety essentials for every STR. These quick and easy additions go beyond the basic fire extinguisher to help protect your guests, + boost your 5-star reviews. Linked below are the exact items I use (affiliate links): Item 1 Item 2 Item 3 Item 4 Whether you’re a new or seasoned host, these small investments can make a huge difference in creating a safer, more comfortable rental experience. If you’re looking to enhance guest security and improve your rental’s appeal, this episode is a must-listen. Don’t forget to subscribe! Keywords: Vacation rental safety, STR safety essentials, vacation rental tips, AirBnB safety, short-term rental safety, boost 5-star reviews
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19 | Special Decor to Attract Business Travelers
Looking to boost your short-term rental bookings with a lucrative, niched market? In this episode of Step Up Your STR, Cara Shimizu reveals the untapped potential of catering to business travelers. These guests often book repeatedly, for longer stays, which means more consistent revenue for you! Why Business Travelers?Discover how focusing on corporate clients can lead to higher occupancy rates and predictable bookings. Must-Have AmenitiesCara covers the essential upgrades every host should make to attract business professionals – from the perfect workspace to kitchen details that can make all the difference. Creating a Comfort ZoneLearn the simple touches that turn your rental into a home-away-from-home for busy professionals, and one overlooked detail that will set your space apart. Pro TipFind out which calming color palette can make your property irresistible to business travelers and improve your listing photos! Curious how these strategies can transform your STR? Tune in now to learn how a few thoughtful tweaks can bring in more bookings from loyal guests. We have a bunch more free STR decorating resources just for you--check them out here: https://www.vrdecor.co/free-resources
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18 | How I Decorate STRs for FREE for Fall
FREE PRINTABLE FOR SEASONAL DECOR HERE! https://www.vrdecor.co/free-resources In this episode, we explore how I leverage Fall decorating to boost owners' and managers' STR business. We present a FREE, four-step approach to creating a cozy autumn atmosphere that delights guests and drives bookings. Key points covered: *Strategic hotspot selection *Items you already have, repurposed for Fall to save money and maintain style consistency *Incorporating nature and free resources *Creating appealing displays: Combining elements to craft Instagram-worthy vignettes Throughout the episode, we emphasize the tangible benefits of seasonal decorating: *Improved booking rates *Enhanced guest reviews and ratings *Potential for premium pricing during peak Fall periods *Increased repeat bookings *Free marketing through guest social media shares *Competitive edge in listing photos These are practical tips for transforming vacation rentals into autumn retreats, helping property owners and managers capitalize on the seasonal market and create memorable experiences for their guests.
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17 | DON'T Put This Decor in Your STR
In this episode, our seasoned interior designer specializing in swift & effective AirBnB makeovers reveals 6 items you should absolutely avoid when furnishing and decorating your property. These can detract from appeal & your bottom line: Acrylic Textiles: How they cheapen the experience and wear out quickly. Wood Kitchen Countertops: The maintenance nightmare you don’t need. And more! We’ll also share practical alternatives that enhance aesthetics, durability, and guest satisfaction. Tune in to learn more about keeping maintenance low and profits high!
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16 | AirBnB Decorating FAQs
In this episode, we dive into the top questions short-term rental owners ask about decor. We'll explore: * the best paint colors to use * best bed sizes *where to buy furniture that fits your budget and style * help you find your ideal design style * and more! Listen in for practical advice to boost your rental's appeal and profitability! If you'd like individualized advice, don't hesitate to reach out--the right AirBnB decor makes a huge difference in your bottom line! Contact Cara, the host & designer, here: www.VRDecor.co/Contact
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15 | Make Your STR Look Expensive with these 7 Decor Tips
In this episode we're exploring how to make your short-term rental look expensive without breaking the bank. We'll cover practical tips on how to choose the best curtains, rugs, art, light fixtures, shiny metal accents, pillows, and color schemes. Tune in for advice on transforming your space to attract high-end clientele and elevate your rental's aesthetic.
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14 | 4 Favs: Where to Buy Art
In today's episode, we dive into the best sources for wall art to make your AirBnB stand out. Discover my top 4 favorites: Where to find free, high-quality photography perfect for any style. An online shopping powerhouse for a big variety of framed pieces and prints. Where to find cool 3D art like driftwood and fossil-embedded stones for unique texture and dimension. A treasure trove of online shops for unique, handmade, and vintage treasures that support independent artists. Tune in for tips on how to use these resources to create a polished, professional look for your rental. Get inspired to elevate your space without breaking the bank!
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13 | How to Decorate Small STRs
Welcome, VR owners and managers! In today's episode, we'll dive into maximizing small spaces in short-term rentals. Learn how to make your cozy rentals feel more spacious and inviting with these practical tips: Use Reflective Surfaces: Discover how mirrors, glass, and glossy finishes can amplify light and create the illusion of more space. Opt for Fewer, Larger Items: Understand why fewer large items can create a sense of grandeur and reduce visual clutter. Incorporate Furnishings on Legs: Find out how raised furniture pieces can enhance the perception of space and openness. Avoid Bulky Arms on Seating: Learn how slim or armless chairs and sofas can free up visual and physical space. 5. & 6. Tune in for the last 2 points! We'll unscramble the difficulties of little spaces--transform your small STRs into spacious havens and boost your rental appeal!
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ABOUT THIS SHOW
Welcome to Step Up Your STR, the AirBnB decorating podcast--specialized interior design that earns Owners & Managers max revenue in a saturated market. We also discuss other high-level strategies to elevate your business from ordinary to outstanding. Hosted by Cara Shimizu, creator of the Rapid Revenue Decor System & owner of VR Decor, each episode is filled with expert insights to make your vacation rental really stand out, for more bookings & revenue. Welcome!
HOSTED BY
Cara Shimizu ~ AirBnb Decorating Expert
CATEGORIES
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