Sticky: Stories That Stick

Krissy Chin is the Owner and Co-founder of K+C Creative, a full-service branding, website design, and copywriting agency that helps coaches and service providers grow and scale their businesses online. She specializes in business strategy, conversion-focused messaging, and building sales funnels that drive revenue and automate growth. As the strategic half of the sister-led company, she combines marketing expertise with practical systems to help clients sell more efficiently. Krissy is also a podcast host and business coach known for helping entrepreneurs create scalable digital offers and sustainable online businesses. In this episode: What if the biggest thing holding your business back isn't strategy, resources, or timing — but your own tendency to overthink? Many entrepreneurs stay stuck waiting for clarity, perfection, or the "right" moment to act. But what if the real path to growth comes from doing before you feel ready? Krissy Chin, a multi-business owner, podcast host, and author, believes that progress comes from action, not perfection. She explains that clarity is a result of taking steps forward, not waiting for all the answers upfront. She highlights how many entrepreneurs fall into analysis paralysis, preventing them from testing ideas, refining their offers, and gaining real-world feedback. By embracing a "done is better than perfect" mindset, business owners can build momentum faster and make smarter, experience-driven decisions. She also emphasizes aligning business models with lifestyle goals and implementing systems that support sustainable growth. In this episode of Sticky: Stories That Stick, Amelia Forczak is joined by Krissy Chin, Owner and Co-founder of K+C Creative, to talk about overcoming overthinking and building a business that sells while you sleep. They discuss taking imperfect action, creating strategic funnels, and simplifying marketing efforts. Krissy also shares advice on delegating effectively and writing a book efficiently.

Alan Gregerman is President and Chief Innovation Officer at VENTURE WORKS, a consulting, training, and learning firm that helps organizations drive innovation and develop new products, services, and strategies. He is an internationally recognized expert, bestselling author, and keynote speaker focused on helping companies unlock the genius within their people. With decades of experience advising organizations globally, he is known for his work on curiosity, collaboration, and breakthrough thinking that leads to measurable business results. In this episode:   What if the very thing you've been taught to avoid — ignorance — is actually the key to innovation? In a world that rewards expertise and certainty, admitting what you don't know can feel like a weakness. But what if embracing ignorance is exactly what leads to breakthrough ideas? Alan Gregerman, an innovation expert and bestselling author, argues that ignorance can be a strategic advantage because it removes the blind spots created by expertise. He explains that when people rely too heavily on what they know, they limit their ability to see new possibilities. By intentionally stepping into the unknown, asking better questions, and observing the world with fresh eyes, individuals can turn ignorance into a catalyst for innovation. This mindset shift encourages more experimentation, adaptability, and creative problem solving. He also highlights the importance of seeking new experiences to continuously challenge assumptions and expand thinking. In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Alan Gregerman, President and Chief Innovation Officer at VENTURE WORKS, to talk about how to turn ignorance into innovation. They explore why expertise can limit creativity, how embracing not knowing leads to better ideas, and practical ways to stay curious in a fast changing world. Alan also shares advice on using observation and new experiences to spark breakthrough thinking.

Dr. Sabrina Hadeed is a licensed psychotherapist, educator, and founder of Love and Psychedelics, a platform dedicated to exploring how altered states can transform relationships and personal narratives. With nearly 20 years of experience in marriage and family therapy, Dr. Hadeed is recognized for her pioneering work integrating psychotherapy, feminist theory, and psychedelic-assisted healing, helping countless individuals and couples move from conditioned patterns to conscious choice. She is one of the first licensed psilocybin facilitators in Oregon, a state at the forefront of legal psychedelic therapy, and her innovative approaches have been featured in various mental health forums. Dr. Hadeed's unique perspective draws from her own journey through conscious uncoupling and her expertise in trauma and liberation, making her a sought-after voice on how psychedelics can expedite growth, healing, and self-discovery. In this episode:   We all have stories we tell ourselves — about who we are, what we deserve, and why we feel stuck. But what if those stories aren't fixed, and with the right tools, they could shift in ways that unlock healing and connection? What if transformation begins not by forcing change, but by softening what's already there? Dr. Sabrina Hadeed, a licensed psychotherapist with over two decades of experience, explains that transformation happens when our internal defenses begin to soften, allowing us to access deeper truths about ourselves. She highlights how psychedelics can gently disrupt rigid thought patterns, making space to re-examine limiting beliefs and inherited narratives. The result is often a profound reconnection to one's authentic self and greater emotional clarity. By creating conditions for insight rather than control, this work helps individuals move from reactivity to conscious choice. It also supports healthier relationships by reshaping how people interpret conflict, identity, and connection. In this episode of the Sticky: Stories That Stick, Amelia Forczak sits down with Dr. Sabrina Hadeed, founder of Love and Psychedelics, to talk about how psychedelics help rewrite inner narratives. They explore breaking stuck patterns, softening emotional defenses, and transforming relationships through new perspectives. Dr. Hadeed also shares insights on microdosing and its role in everyday healing.

Angie Roullier is a cannabis educator, advocate, and author of Pot for the People and The Budtender's Blueprint. With more than 15 years in the cannabis industry, she has worked in roles ranging from budtender to shop manager, gaining firsthand insight into patient needs and cannabis retail practices. Her work focuses on promoting science-based cannabis education, including cannabinoid dosing, terpene profiles, and prescription interactions. Angie discovered cannabis as a treatment for Charcot-Marie-Tooth disease, which inspired her mission to educate consumers, professionals, and policymakers about responsible and compassionate cannabis use. In this episode:   Many people still see cannabis through the lens of stigma, outdated laws, and decades of misinformation. Yet across the country, patients, advocates, and educators are rethinking what this plant can actually do. Could better education about cannabis change how we view medicine, healing, and personal responsibility? Angie Roullier, a longtime cannabis educator and author, believes the key is replacing stigma with science and compassion. She explains that many misconceptions come from a lack of education about how cannabis interacts with the body and other medications. By encouraging consumers to understand the plant, ask better questions, and work with informed professionals, people can make safer and more effective choices. Angie emphasizes that cannabis can be a powerful tool when used responsibly, but only when people approach it with knowledge and awareness. She also stresses the importance of training budtenders and empowering patients so they leave cannabis shops more informed than when they arrived. In this episode of the Sticky: Stories That Stick, Amelia Forczak sits down with Angie Roullier to talk about the role of education in changing how people view cannabis. They discuss overcoming stigma, using science to guide cannabis use, and why compassionate training for budtenders matters. Angie also shares advice for consumers navigating cannabis products and using them responsibly.

Chris Dyer is a renowned culture expert, leadership speaker, and best-selling author who has served as a CEO and consultant, most notably building a remote company of over 4,500 people before remote work became mainstream. His companies have been named a Best Place to Work fifteen times and recognized on Inc. Magazine's list of fastest-growing companies five times, while Chris himself has been named Inc.'s #1 leadership speaker on culture and has written three best-selling books. Known for his innovative approach to building positive work environments and leading organizational change, Chris draws on his experiences as a pioneer in remote work to teach audiences how to create cultures where employees thrive. He is passionate about sharing actionable strategies and stories that help leaders foster trust, engagement, and high performance in the workplace. In this episode: What's the difference between a mistake and an error? And why might that distinction define your entire company culture? When something goes wrong, most leaders react quickly — sometimes too quickly. But what if the real leadership opportunity lives in the pause? For Chris Dyer, a globally recognized leadership speaker and bestselling author on company culture, culture is built in the moments that matter — especially when pressure is high and people are watching. He shares the unforgettable story of getting stuck on a zipline in Portugal and how that experience helped clarify a powerful leadership philosophy: panic is often wrong, and trust must be intentional. From a $25,000 employee "mistake" that could have ended in termination to eliminating traditional one-on-one meetings, Chris explains how leaders create psychological safety by slowing down, distinguishing mistakes from errors, and choosing curiosity over blame. These small but defining moments compound into lasting culture. In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Chris Dyer to explore how leaders show up when it counts. They discuss building trust-driven organizations, protecting employees publicly, redesigning meetings for better performance, and using storytelling to make leadership lessons stick. If you manage people — or aspire to — this conversation will change how you respond the next time something goes wrong.

Jamie Maglietta is an Emmy-nominated television news producer and award-winning content creator, currently serving as the Founder and Head of Media Strategy at (ON CAM) Ready, a consultancy that helps experts and entrepreneurs elevate their on-camera presence and build impactful personal brands. With a career spanning Fox News, CNN, BET, and MSNBC, Jamie has produced content for millions and has helped clients grow their social platforms to tens of thousands of engaged followers, while leading innovative programs such as The Visibility Program. Beyond her impressive media credentials, Jamie is also the host of the YouTube podcast Unknown to Known, and she is passionate about empowering thought leaders to share their stories authentically across multiple channels. Her unique insider perspective offers invaluable guidance on navigating the evolving landscape of media, personal branding, and storytelling in the digital age. In this episode:   Storytelling today isn't just for journalists or TV producers anymore. Every author, entrepreneur, and expert is now expected to show up online with messages that actually land with the right audience. So what does it really take to create content that feels credible, authentic, and truly memorable? As an Emmy-nominated television news producer and award-winning content creator, Jamie Maglietta explains that adopting a journalist mindset is the key to building trust and visibility. She emphasizes understanding your audience, grounding your stories in truth, and producing content with intention rather than randomness. The result is storytelling that feels emotionally layered, strategic, and service-driven. Jamie also stresses that consistency and authenticity matter more than perfection, especially when showing up on camera. By thinking like a producer, creators can break big ideas into digestible segments that connect across platforms. In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Jamie Maglietta, Emmy-nominated television news producer and Founder of (ON CAM) Ready, to discuss authentic content creation and thought leadership. They explore thinking like a journalist, building visibility through video, and turning long-form ideas into social media strategy. Jamie also shares advice on becoming media-ready and confident on camera.

Jeff Williamson is the Founder of Converge Group Inc, a professional coaching, leadership development, and consulting practice that helps individuals and organizations grow through executive coaching and people development services. Before launching Converge in 2017, he served over 30 years in higher education as a dean, executive director, and professor of organizational leadership. He is a Gallup-certified Strengths Coach and the author of Joy Café: Rediscovering Community, Connection, and Belonging, a book inspired by visits to more than 60 coffee shops across 15 states. Jeff also hosts the Leadership Level Up podcast and speaks on leadership and human connection.  In this episode:   What happens when we slow down long enough to truly notice the people around us? In a world shaped by isolation, remote work, and constant distraction, many of us feel disconnected even when we're surrounded by others. Could rediscovering joy be as simple — and as challenging — as rebuilding community one conversation at a time? Jeff Williamson explains that joy is rediscovered through intentional connection, presence, and shared stories. As a longtime educator, author, and community builder, he emphasizes that people are wired for belonging and often underestimate the power of everyday interactions. He highlights how storytelling, vulnerability, and "weak ties" create spaces where people feel seen and valued, ultimately restoring meaning and connection. Through personal experiences in coffee shops, classrooms, and conversations with strangers, he shows how small moments can lead to profound impact and lasting joy. In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Jeff Williamson, Founder of Converge Group Inc, to discuss rediscovering joy through community, storytelling, and human connection. They explore why stories help people feel they belong, how everyday spaces can foster meaningful relationships, and what we've lost — and can rebuild — since the pandemic. Jeff also shares practical ways to create connection, even for those who feel shy or disconnected.

Rick Werry is a motivational speaker, author, and podcaster who inspires audiences nationwide with his story of resilience following a life-altering spinal cord injury. He is the author of Red Letter Days, a memoir that has earned glowing five-star reviews for its honesty and impact. Rick has competed at the national level in wheelchair rugby, ranking sixth in the country, and is also an accomplished hand cyclist. Beyond these achievements, his story stands out for his vulnerability in sharing struggles with mental health and his deep commitment to encouraging young people to overcome hardship and recognize their own strengths. Grounded in perseverance, community, and celebrating small victories, his message resonates with anyone navigating adversity or a major life change. In this episode:   Imagine your entire world shifting in a single, unexpected moment. What does it take to rebuild your life after losing the very abilities you once took for granted? When faced with seemingly insurmountable obstacles, where does the strength to keep moving forward come from? According to Rick Werry, a resilience-driven storyteller and adaptive athlete, that strength is built by focusing on what's still possible, one small win at a time. He highlights the power of "red letter days," a mindset rooted in celebrating progress others might overlook. This approach turns overwhelming loss into manageable forward motion. By reframing identity beyond physical limitations and leaning into community, setbacks become opportunities for growth. Over time, those small victories compound into renewed confidence and purpose. In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Rick Werry, an athlete, author, and motivational speaker, to discuss resilience after a life-altering injury. They explore the "red letter day" philosophy, the role of wheelchair rugby in rebuilding strength and belonging, and redefining identity after trauma. Rick also talks about inspiring young people to believe they can do hard things.

Madison Fitzpatrick is a freelance ghostwriter and former engineer who specializes in helping experts, leaders, and innovators craft clear, impactful nonfiction books that distill complex ideas, working independently with clients across industries. She has ghostwritten more than 20 books in genres like business, communication, and personal growth, and her clients' projects have reached thousands of readers. Madison's unique background in engineering and management consulting gives her a talent for translating abstract or technical concepts into accessible narratives. She is passionate about making expert knowledge accessible for broader audiences and loves collaborating with clients to turn their pivotal moments and insights into stories that truly resonate. In this episode:   Some ideas feel too big, too technical, or too tangled to ever fit neatly into a book. Yet the people who hold those ideas often have the insights readers need most. So how do you take something complex and turn it into a narrative that's actually enjoyable to read? For Madison Fitzpatrick, the key lies in breaking complexity down with intention and clarity. Drawing from her background in engineering and management consulting, she explains that most experts don't struggle because their ideas are weak — they struggle because they haven't figured out how to translate those ideas for someone who isn't inside their world. Madison shares how she guides authors through mapping their message, choosing the right structure, and uncovering the throughline that makes a book feel cohesive. She talks about the messy but necessary early-stage thinking, the power of a strong kickoff process, and why clarity must come before beautiful writing. Ultimately, she believes that when ideas are shaped with care, even the most complex concepts can become compelling, accessible books.  In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Madison Fitzpatrick, a seasoned freelance ghostwriter, to discuss transforming complex ideas into clear, compelling books. They explore how to build a strong manuscript map, avoid common writing pitfalls, and navigate the full ghostwriting process. Madison also gives advice on choosing the right publishing path for your goals.

Roger Scholl is the Senior Executive Editor at Kevin Anderson & Associates, a full-service ghostwriting and editing firm that helps authors bring their books to market. He is also a Freelance Ghostwriter and Editor with Catherine Street Books, LLC. Over his nearly 40-year career — including decades as Vice President and Executive Editor at Penguin Random House — Roger has worked on more than 55 New York Times and Wall Street Journal bestsellers, collaborating with renowned authors such as Chip and Dan Heath, Arianna Huffington, Marshall Goldsmith, and Michio Kaku. In addition to his editorial leadership and impressive track record, Roger is known for his mentorship of aspiring authors and his deep expertise in shaping compelling nonfiction narratives. His insights into the intersection of storytelling, publishing, and ghostwriting offer valuable guidance for anyone hoping to craft stories that truly stick with readers. In this episode:   Great stories don't become bestselling books by accident — they're shaped, refined, and elevated with intention. But what truly separates a good idea from a publishable, unforgettable story? And how do authors ensure their narratives resonate long after the final page? Roger Scholl, a highly respected veteran editor and publishing expert, explains that bestselling books begin with a clear, compelling idea strengthened by strong storytelling fundamentals. He highlights how originality, narrative structure, and the right emotional depth help a book rise above the competition. This thoughtful craftsmanship allows authors to connect powerfully with their audience and stand out in a crowded market. Roger also discusses why the most successful books combine fresh insights with memorable stories and how refining an idea can often reshape an entire manuscript for the better. In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Roger Scholl, Senior Executive Editor at Kevin Anderson & Associates, and Freelance Ghostwriter and Editor at Catherine Street Books, LLC, to discuss how great stories turn into bestselling books. She and Roger unpack what editors look for when evaluating a manuscript, how authors can differentiate their ideas, and why personal narratives often make nonfiction more compelling. Roger also shares advice on shaping stories that truly stick with readers.

Christopher Gersch is the CEO of Verde Solutions, a leading clean energy firm that specializes in commercial solar, battery storage, and EV development projects across the United States. Under his leadership, Verde Solutions and sister companies like Navigate Power have completed more than 2,800 projects in 48 states for major clients such as DHL and Southwest Airlines, earned repeated Inc. 5000 recognition, and served over 100,000 customers nationwide. Christopher is a serial entrepreneur who has founded more than a dozen businesses, serves as an adjunct professor at the University of Chicago, and was named one of Crain's Chicago Business 2023 Notable Leaders in Sustainability; he also holds an executive MBA from Northwestern and a Ph.D. in aerospace engineering from the University of Illinois. With a passion for both innovation and storytelling, Christopher brings a unique perspective on how personal experiences and business challenges can inspire action — whether in the classroom, on national news, or through the many companies he's built. In this episode:   Some people seem to have an endless supply of energy, curiosity, and ideas, turning their passions into thriving businesses across multiple industries. But what does it take to not only start companies, but to build a network of ventures that support each other — and still have time left for family, teaching, and storytelling? How do you bounce back when your best-laid plans go awry, and what makes the stories of your journey truly memorable? Christopher Gersch demonstrates how strategic vision, resilience, and authentic storytelling can transform setbacks into springboards for success. Drawing inspiration from his entrepreneurial mother, Chris built twelve businesses before age forty, cleverly linking them through a parent holding company to maximize synergy and minimize risk. He shares his journey from humble beginnings, through early failures — including a hedge fund collapse — to a thriving portfolio in clean energy, trading, and technology. Chris reveals the importance of taking action in the face of fear, finding and trusting the right partners, and reinvesting in growth rather than succumbing to complacency. His approach is rooted in self-awareness, transparency, and the humility to learn from both success and failure. In this episode of Sticky: Stories That Stick, Amelia Forczak talks with Christopher Gersch about building interconnected businesses and the art of impactful storytelling. They draw out practical wisdom on entrepreneurship, leadership, and personal growth. Listeners will discover how Chris structures his companies for efficiency, hedges against business volatility, and cultivates strong teams by empowering 'lieutenants' to drive ventures forward. The conversation explores how teaching and media appearances sharpen his storytelling skills, and why the most powerful stories are those that capture both triumphs and pivots. Amelia and Chris delve into the value of peer groups for leaders, the necessity of action over hesitation, and the power of vulnerability in creating stories that truly stick. Whether you're a founder, creative, or aspiring storyteller, this episode offers actionable ideas and inspiration to help you navigate crooked roads — and share the lessons learned along the way.

Dr. Dayna Vidal is a registered nurse, author, and nursing leader with over 15 years of experience, serving as a speaker and career coach dedicated to guiding nurses at every stage of their professional journey. A nationally recognized healthcare executive and thought leader, Dr. Vidal has led hospital teams, built impactful professional development programs, and is known for her work in clinical quality, patient safety, and helping nurses overcome burnout — with her content reaching and resonating with thousands across multiple platforms. She draws on her deep experience as a burn ICU nurse and executive to share compelling, real-life stories that illuminate the emotional realities and unique challenges of nursing. Passionate about nurse leadership and career clarity, Dr. Vidal's work and new book focus on helping nurses find their best-fit roles to achieve both personal fulfillment and outstanding patient care. In this episode:   Have you ever wondered why some careers seem to "fit" perfectly, while others leave you feeling drained and out of place? Imagine stepping into a high-stress job, only to realize the reality is nothing like you expected — would you know how to pivot before burning out? What if there were a roadmap to help you choose the path that aligns with your strengths and keeps your passion alive? Dr. Dayna Vidal faced these exact dilemmas and found powerful solutions that she now shares with nurses everywhere. Drawing on over 15 years as a leader and mentor in nursing, she reveals how understanding personality traits and personal values can guide nurses toward the right specialty, dramatically reducing burnout and imposter syndrome. Dr. Vidal describes real-life stories — including a young nurse on the verge of quitting — who, with the right guidance and self-reflection, found new fulfillment by switching to a better-suited department. Her insights highlight the emotional toll of nursing, the hidden diversity within the field, and the importance of matching temperament to unit. Through candid anecdotes and advice, Dr. Vidal demonstrates that the key to career longevity is self-honesty and strategic fit, rather than just powering through adversity. In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Dr. Dayna Vidal to discuss finding the right nursing specialty to avoid burnout and thrive. They explore the emotional landscapes behind nursing careers and the pivotal role of self-knowledge. Listeners will hear compelling stories — from the heartbreaking moment in the burn ICU that nearly broke Dr. Vidal, to how a simple conversation redirected a struggling new nurse's entire trajectory. Together, Amelia and Dr. Vidal share practical strategies drawn from both research and lived experience, including personality assessments, mentorship, and the courage to embrace change. Whether you're a nurse, a leader, or anyone at a career crossroads, you'll learn how to identify your "fit," protect your well-being, and make your story one that truly sticks.

Andy Weins is the Founder of Camo Crew Responsible Junk Removal, a veteran-owned business based in Butler, Wisconsin, that specializes in eco-friendly junk removal, hauling, and demolition services. Under Andy's leadership, Camo Crew has gained notable recognition, including features on The Morning Blend, and has become a leading force in its industry, while Andy himself is a sought-after keynote speaker and author. A fourth-generation entrepreneur and 20-year military veteran, Andy is passionate about sustainability, financial literacy for small business owners, and the power of intentional language.  In this episode: If you've ever wondered how to transform your unique experiences into stories that captivate and drive action, you're not alone. Many people struggle to find focus amid their varied interests, talents, and life chapters, making it tough to zero in on what stories will resonate most powerfully. Is there a secret to identifying the "sticky" themes that can shape not only your narrative, but your future career? Andy Weins, a fourth-generation entrepreneur, seasoned military veteran, and keynote speaker, shares how he found clarity through storytelling — despite juggling multiple successful ventures. Working with a coach, Andy discovered that his attention to language and word choice was the common thread connecting all his pursuits, leading to his signature keynote, The Language of Leaders. He reveals his journey from being a jack-of-all-trades to a focused thought leader, explaining how writing forced him to distill his experiences into actionable insights. Andy delves into the ways he helps business owners confront the intimidating world of finances, using accessible frameworks like "hillbilly math" to make data-driven decisions less daunting. His stories demonstrate that small, simple changes — rather than sweeping overhauls — can spark dramatic results for entrepreneurs and leaders alike. In this episode of Sticky: Stories That Stick, Amelia Forczak talks with Andy Weins, Founder of Camo Crew Responsible Junk Removal, about harnessing the power of words and numbers to build a lasting legacy. They explore why language matters so deeply and how shifting your internal dialogue can lead to real-world transformation. Listeners will learn practical strategies for reframing limiting beliefs, rooting business decisions in data, and developing confidence by facing uncomfortable truths — whether it's through cleaning up your business finances or rewriting your mental scripts. Amelia and Andy's dynamic conversation is packed with actionable wisdom and memorable sayings, making this a must-listen for anyone ready to write their own sticky story.

Darren Pleasance is the President and CEO of the Aircraft Owners and Pilots Association (AOPA), the world's largest aviation membership organization, which advocates for and supports pilots and aviation enthusiasts around the globe. Under his leadership, AOPA represents hundreds of thousands of members and over 80 international affiliates, and Darren is also a recognized author and speaker, having released his 2024 book, True North: A Handbook for Inspired Living. Darren's own journey is remarkable: he has flown private jets for celebrities, landed planes on Alaskan glaciers, worked for leading organizations like Nike and Google, and, alongside his wife Lisa, runs a horse farm in central Oregon. Passionate about inspiring others to live fulfilling and intentional lives, Darren brings unique insights from both the cockpit and the boardroom to conversations about personal growth, career pivots, and storytelling that truly sticks. In this episode: Feeling stuck in a professional rut, or wondering if it's too late to chase your true passion, can leave you questioning everything. What does it look like to build a life around what actually lights you up, even if it means changing course multiple times? And how can you transform your personal journey into stories that inspire others to do the same? Darren Pleasance shows exactly how he solved those dilemmas, weaving his love of aviation through a career that spans flying celebrities and landing planes on glaciers to executive roles at global companies like Google and McKinsey. He explains how discovering what excites you — and making it a non-negotiable part of your weekly routine — creates a virtuous cycle of energy and excellence. He shares frameworks from his book True North, such as auditing your 168 weekly hours to prioritize meaningful pursuits, and recounts pivotal moments when choosing "the option that makes for a better story" led to bold, fulfilling transitions. Darren delves into the power of intentional trade-offs, the importance of surrounding yourself with inspiring people, and how even midlife pivots can result in a more inspired, rewarding path.  In this episode of Sticky: Stories That Stick, Amelia Forczak talks with Darren Pleasance, President and CEO of Aircraft Owners and Pilots Association, about overcoming perfectionism, speaking up, and building a life that blends success with personal joy. They explore storytelling, balancing ambition with happiness, and making courageous choices that lead to "better stories." Whether you're starting fresh or seeking inspiration, this episode offers tools to help you chart your own true north.

Megan Gorman is the managing partner of a high net worth tax and financial planning firm and the bestselling author of All the President's Money: How the Men Who Govern America Govern Their Money, a book that explores the personal finances of U.S. presidents through engaging storytelling. Her book became a USA Today bestseller and has been praised for making presidential history and personal finance both accessible and entertaining, with Megan frequently appearing in media interviews and as a sought-after speaker at presidential libraries and events. With a passion for American history and a talent for turning complex financial topics into lively cocktail party conversation, Megan brings a unique perspective to the intersection of wealth, leadership, and narrative. Her approach to storytelling highlights the universal nature of financial challenges — even among presidents — and demonstrates how personal stories can captivate and resonate with any audience. In this episode:   Ever wondered how a seemingly dry or complex subject, like presidential history and finance, could become so captivating that readers can't put it down? What transforms a mountain of research and technical detail into a story that truly sticks in the minds of audiences? And how do writers overcome the challenge of making highbrow material both accessible and irresistibly engaging? Megan Gorman reveals how she cracked the code to engaging storytelling, despite initially struggling to make historical and financial topics appealing. Working closely with a writing coach, Megan learned to frame stories by humanizing historical figures, focusing on relatable struggles, and striking the right balance between essential facts and entertaining "candy." She discusses her iterative process — writing, editing, cutting, and constantly refining—to create a book that's both informative and fun. By blending highbrow analysis with juicy anecdotes, like Thomas Jefferson's wine debts or Nixon's failed orange juice startup, Megan manages to create narratives that resonate with a wide range of readers. The result is not just a collection of facts, but a fast-paced, sticky narrative that keeps readers coming back for more and makes even complicated financial lessons entertaining. In this episode of Sticky: Stories That Stick, Amelia Forczak interviews Megan Gorman about transforming presidential finance into compelling, memorable stories. Listeners will learn how Megan turned dense research into relatable tales by including personal anecdotes, mistakes, and moments of human vulnerability — even among America's most revered leaders. Together, they discuss the importance of framing, editing ruthlessly, and practicing stories aloud to find what truly resonates. Whether you're an aspiring author, a business leader, or simply want to improve your communication, this episode is packed with practical tips for making your own stories stick. The conversation also highlights the value — and challenge — of sharing your expertise in an authentic, approachable way, ensuring that your message connects powerfully with any audience.

Amelia Forczak is the Founder of Pithy Wordsmithery, a Chicago-based copywriting and branding firm that helps thought leaders, entrepreneurs, and executives articulate their ideas with clarity and impact. A New York Times bestselling ghostwriter, she brings deep expertise in brand messaging and strategic content creation. Amelia has supported clients across industries in sharing their stories authentically and is passionate about helping professionals elevate their voices, build credibility, and connect more deeply with their audiences. In this episode… Some stories linger with us for years, while others fade from memory almost instantly. What is it about certain narratives that makes them unforgettable, capable of shifting our perspectives or even changing our paths? And how can we learn to craft stories from our own experiences that have that same lasting impact? Amelia Forczak, a seasoned ghostwriter, shares how she uncovered the secrets behind memorable storytelling and turned them into tools for her clients and herself. Drawing from her journalism background, Amelia explains how authenticity, emotional engagement, and vulnerability make stories "sticky" — more likely to be remembered and impactful. She reveals her own challenges with Irlen syndrome and lack of depth perception, illustrating how personal struggles, when shared honestly, forge deeper connections with audiences. Amelia emphasizes that everyone has stories worth telling, and that the emotional or entertainment value of a narrative often determines whether it will resonate. Her insights provide a framework for listeners to become more confident storytellers and to recognize the value in their own experiences. In this episode of Sticky: Stories That Stick, Amelia Forczak, Founder of Pithy Wordsmithery and New York Times bestselling ghostwriter, is interviewed by Chad Franzen of Rise25 Media about what makes narratives resonate and how vulnerability can be a storyteller's greatest asset. Listeners will learn why emotional connection and authenticity matter more than polish, how to identify the most powerful moments in their own lives, and practical tips for sharing stories that inspire action. Amelia and Chad explore not only the mechanics of storytelling, but also the courage required to share one's truth — offering advice for executives, aspiring authors, and anyone who wants their message to stick.