Straight From the Drafts

Today's episode is all about SUCCESS.What does it mean to be successful? Is there a difference between looking vs. feeling successful? I'd love your input on this one ... so have a listen then drop me a message with your thoughts.-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

Amy Kohl, fellow podcast host and founder of The Female Founder, joins us today to share the journey from her dream-turned-nightmare role in fashion to supporting early-stage female founders.Website:www.thefemalefounder.co.uk Instagram: @the.femalefounder Connect with Amy on LinkedInAlso mentioned in the podcast:Book recommendation: The E-Myth by Michael E. Gerber

Are we in a self-trust recession? I'm looking at the reasons we're all doubting ourselves so much right now & reflecting on times I backed myself - BEFORE the online noise got in my head.-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

Abby, founder of Paper + Word, joins us today to share the story of building her bookshop and bringing her dream to life.From "wouldn't it be cool if" to a thriving, magical space, this is a real story of resilience, graft and community.Spoiler: Abby is a great pal and I get a little emotional. What an inspiration!Instagram:@paperandwordShop online:https://paperandword.com/Visit:20 Church Road, Wirral CH63 7PH-💖 Say hi on Instagram: @socialbynao💌 Join the mailing list

Sharing BTS of the last year, facing the reality of being out of love with business - and finding the clarity to rebuild it again.-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

Kira Matthews - self-trust queen, confidence coach and all-round icon - joins us in today's episode to share her story and the challenges she overcame to do work she loves (even when people around her 'didn't get it.')A gorgeous chat - here's the handy links you need to connect with Kira:https://www.kiramatthews.com/Instagram: @kiratheboldLearn about Pitch School-💖 Say hi on Instagram: @socialbynao💌 Join the mailing list

Our gorgeous guest for today is the proudly northern Jess - brand artist & icon specialist for personality-packed brands.Jess shares her latest projects Out of Office & Anti-Agency, how running a business has changed her & a refreshingly conversation about the realities of running a business.Find Jess on Instagram:@jessicadigitalstudio@theanti_agency-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

You're brilliant at what you do irl, but how the heck do you get that across in your socials?This is Part 3: Talking about how to communicate everything we talked about in Part 2 in a way that keeps your audience engaged (and is more fun for you!)-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

Slow Marketer Laura joins us to talk through her journey from Senior Cruise Ship Officer to building The Writer's Harbour, focusing on LinkedIn, email marketing & Pinterest.📲 Where to find Laura:Instagram: @thewritersharbourLinkedIn: Laura England-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

You're brilliant at what you do irl, but how the heck do you get that across in your socials?This is Part 2: Covering the 3 core steps for showing up online as the expert you are.Choosing your platformKnowing the goalWhat to talk aboutPS. full disclaimer, I've got a cold this week so if I sound a little different, you know why ✌️-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

Today's guest Dani shares how she's feeling and what her plans are live from the middle of her pivot in business.Dani is a Psychotherapist & Coach with a passion for inspiring women to be themselves & confidently show up in their life as biz as them. In today's episode, she openly shares about the next phase in business while reflecting on the pivots that brought her to this point.📲 Follow Dani on Instagram @dani.elle.mccabe-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

You're brilliant at what you do irl, but how the heck do you get that across in your socials?This is Part 1: Talking about your attitude towards showing up - because if you want to sit on your cactus and complain it's sharp, this mini series won't be for you 🤷🏻‍♀️-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

An absolute TREAT of a guest episode for you today with Gina Buckle 📣Gina is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality. She works with businesses of all sizes to help them figure out what their authentic definition of fun is, and shows them how they can reflect this consistently across their buyer journey. She believes that the right brand voice should feel fun, authentic, and easy to sustain, as well as being undeniably magnetic to your audience, and that's exactly what she helps her clients to do.💻 Check out the Hoot Copy website📲 Follow Gina on Instagram @gina.hootcopy-💖 Connect on Instagram: @socialbynao💌 Join the mailing list

We're just over a month into 2026... so let's talk holding ourselves accountable 🫡💖 Connect on Instagram: @socialbynao💌 Join the mailing list

In today's ever guest episode, Zoë shares her Self Trust Story, talking about hitting a low in business last year and how she moved through it, trusting the network around her and the timing that things could only get better.Zoë Dew is a strategist specialising in helping small businesses scale sustainably, and without sacrificing themselves in the process. She wants to help people finally detach themselves from the motto of “work hard and you’ll be rewarded”, and show them that instead they can be rewarded by taking their foot off the pedal. With a previous career in sales, immense strategic skill and a love for deep-diving into data, she helps people get clear on how to grow, and then supports them in making it happen. She’s both proudly neurodivergent and chronically online, so loves to talk about memes as much as she does masking.Here's where to find more from ZoëInstagram & Threads:@zoerdewWebsite:https://zoedew.com/Podcast:Look How Good You're Doing

In this episode I’ll be talking through 5 of the big lessons I’ve learned in 2025 that I’ll be reminding myself of throughout 2026.Find me on Instagram:@socialbynaoOr head to my website:https://www.socialbynao.co.uk/-Shoutouts in this episode:Alice Benham@alice_benhamRachel Waring@rachelemmawaring

In our first ever guest episode, Ellie Kime shares her Self Trust Story, talking all about her existential crisis in business and how talking about it out loud changed everything.Huge thank you to our gorgeous guest, here's where to find more from Ellie:Instagram & Threads:@eleanor_mollieWebsite:www.eleanormollie.co.uk Sign up to Ellie’s newsletter:https://www.eleanormollie.co.uk/newsletter

Straight from the Drafts is BACK for 2026 with a new format 🤭Find me on Instagram: @socialbynao

In today's episode I'm talking through the 4 things that have helped me get 'unstuck' in a season of indecision while making some big changes to my business.Let's talk about trusting yourself, tuning out the external noise & coming back to what YOU want from your life and business.- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

I’m 3 months into this podcast – and things are shifting.Today’s episode is part behind-the-scenes, part therapy session, and a full reflection on what happens when the path ahead isn’t as clear as it used to be.I’m sharing the full story behind a recent Instagram post, the conversations that helped me start making decisions again, and the quiet realisation that it might be time for Social By Nao to evolve.This isn’t an exciting announcement. It’s still the messy middle. It’s fear, doubt, and the discomfort of growth – and what it looks like to sit in it and share before I've got it tied up in a bow.Whether you're also navigating a pivot, overthinking your next move, or just wondering where your business is heading next – I hope this episode reminds you that you’re not alone.- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

There's a real pressure to share-all online in the name of being 'authentic' - but when does that go too far? Are we expecting ourselves (and others) to share before we've even had time to process what's going on? Let's talk about it.(Plus an update on the podcast's spontaneous week off - spoiler alert: I was in a car accident.)PS. Go send some love to my roadside rescue team:👑 Ellie Kime - @eleanor_mollie Messaging extraordinaire & brains behind today's episode 👑 Mary Lord - @yaycollectiveOBM & VA Queen, lives and breathes life-first business- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

The reminder I needed this week - so I'm sharing it with you & checking in.If being online is making you feel crappy, hit play on this 10 minute pep talk (and know you're not in it alone as I share my screen-time stats).- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

In this week's episode, I'm debriefing Confidence Live, sharing all my favourite quotes and reflections from the day.Here's all the names and links you need to go have a good stalk on Insta (and I highly recommend that you do) ...Confidence Live: @confidenceliveFounded by: @kirstyhulseFangirling over Ellie: @eleanor_mollie / @theenthusiastandcoOther fab speakers mentioned:Grace CampbellDr Nicola GriffithsKaty Powell, co-founder of Bottled ImaginationKira MatthewsDesree- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

Today's episode is all about the differences between working with a social media manager vs. a social media strategist - which one do you need? What can you expect from working with social media support?Plus, I spend some time answering today's DM dilemma: "Are Instagram stories the best place to sell? How do I get my views up?"- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

We're going back to my employed days in this week's episode with some of the key lessons I learned that I've taken with me into entrepreneurship - from people skills to my anti-panic motto.- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

In Episode 7, I'm sharing the tools and tech I use most in the business - and how this has changed over the last 3 years. Listen to hear about my fav tools for:Content creationProject & client managementClient communicationsHandy links:Learn more about Your Business Number (virtual phone number - affiliate link)Follow Rachel Harris @accountant_she- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

In this episode, Nao shares 5 mindset shifts that she has overcome, or often reminds her clients of so that we can not just survive but thrive on social media.From Instagram glitches to how we measure our success - there's lots to talk about so let's dive in!- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

In today's episode I'm chatting about:the shifts I've seen in content towards storytellingthe styles of content I'm seeing everywherethe 2 most common styles of 'series' and what you should know before starting oneI share a few examples of creators with clear signature series - if you want links to nosey at any of their content just drop me a DM, I'd love to chat to you more about it 🙌- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

In today's episode, I dive into what having a 'content strategy' actually means & why it's simpler than you think.I'm also sharing 3 prompts to get your creative juices flowing and stop you doomscrolling. Stuck thinking "I don't know what to post" ...? This is the episode for you.- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

Social By Nao just turned 3 so in today's episode, I'm reflecting on how I got here, the lessons learned and sharing some of my favourite mindset shifts along the way.From burnt-out auditor to full-time business owner - like all the best stories, it wasn’t straight-forward. Listen for an insight into the last decade of my messy career including a brief stint selling merch at an international cricket tournament 😅- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

Everyone says being a business owner is lonely - but being a solo founder doesn’t mean doing it alone and it’s time we talked about that more.In today's episode I'm reflecting on three years of Social by Nao and sharing the people and support that helped me build it.Some of the fab people mentioned in this episode:Rachael (my brand & web designer)Rachel & Ellie's Podcast - RE: The PodcastThe best business retreats, hosted by Alice Benham- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

Welcome to Straight From the Drafts 👋In today's episode, Nao dives in to 3 things that impact your success on social media - that have NOTHING to do with your content strategy.Enjoyed this chat? There's a new one out every Wednesday so make sure you're subscribed so you never miss an episode.Psst. Want to learn more about the comment & DM automation tool mentioned in this episode? It's called 'ManyChat.'- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk

Welcome to Straight From the Drafts 👋Today's mini episode is a quick intro to let you know what you can expect in this weekly voicenote from your business cheerleader & social media strategist, Nao.Stay tuned for weekly episodes sharing actionable insights and behind the scenes stories, my best tips and all the encouragement - all with the goal of helping you plan your content with confidence, so that you can turn your goals into reality with support from social media.Sound good? Make sure you're subscribed so you never miss an episode.- Come and say hi over on Instagram: @socialbynao Or have a nosey at the Social By Nao website: www.socialbynao.co.uk