Summit Host Hangout®

What if going live for just five minutes during your summit could be the thing that shifts you from "event organizer" to "obvious expert"? Video Strategist Alex Carmeli is breaking down exactly how to use live video before, during, and after your virtual summit to build trust fast and create attendees who can't wait to invest in your offers. You'll hear Alex's specific live video frameworks for summit week, her "Power Five" post-summit video types for nurturing new leads, and her seven-part scripting system that gets you camera-ready in 20 minutes or less. For show notes, head to https://summithosthangout.com/322

Do you cringe at the idea of mentioning your offer during your summit? Or have you been to a summit that felt like one giant pitch-fest and swore you'd never do that to your audience? There's a big space between those two extremes and that's exactly where the good stuff happens. In this episode, I'm walking you through how to build awareness of your offer during your summit in a way that feels natural and generous (not gross), and why not doing this might be the reason your post-summit launch feels harder than it should. For show notes, head to https://summithosthangout.com/321

Networking doesn't have to feel exhausting! In this episode, Sara Alepin, founder of District Bliss, shares how to create feel-good networking experiences in your virtual summits that build genuine community and naturally lead to higher conversion rates for your offers. You'll learn why traditional networking feels so terrible, how to reframe it, the questions that create authentic connection, and how community building impacts your summit ROI. Plus, Sara shares how she successfully positioned her membership offer through genuine connection rather than pushy sales tactics. For show notes, head to https://summithosthangout.com/320

Have you ever wondered why some summits casually pull in six figures while others struggle to break 5-figures? After diving deep into patterns and numbers across hundreds of summits, I discovered that there are two types of businesses that are set up incredibly well for highly successful summits.  In this episode, I'm breaking down these two types of businesses so you can see exactly where you fit and what a six-figure summit could look like for you.  Whether you're in a hobby niche with a massive audience or you're in B2B with higher-ticket offers, this episode will show you the path to your own six-figure summit.  For show notes, head to https://summithosthangout.com/319

It's a gut-wrenching feeling to have hosted a summit and then spot someone else using your name, theme, or idea. Copycats are common in the summit world and most hosts don't know how to protect themselves until it's too late. In this eye-opening episode, I sat down with award-winning trademark attorney Joey Vitale, founder of Indie Law and author of Legally Legit, to break down exactly how to safeguard your summit brand and stop copycats before they start. You'll learn what parts of your summit can (and can't) be legally protected, when to trademark your summit name, how many hosts make trademark protection harder than it needs to be, and more. Whether you're planning your first summit or running your fifth, this episode will help you build authority and peace of mind by protecting the brand you've worked so hard to create. For show notes, head to https://summithosthangout.com/318

Ever wonder what separates a successful summit from one that flops? After analyzing dozens of summits that didn't go as planned, I found clear patterns in what makes them fail. In this episode, I'm breaking down the 4 main categories where summits go wrong: positioning, event design, speakers, and monetization. If you're planning a summit or had one that didn't perform like you hoped, this episode will show you what went wrong and how to fix it. For show notes, head to https://summithosthangout.com/317

SEO isn't dead, but it is quickly evolving. And if you're hosting a virtual summit, you need to understand how AI-powered search is changing the game. This week, Maria Elena Duron breaks down why summit hosts are uniquely positioned to win with AI search, the speaker page strategy that builds your authority, and how to get found faster without sacrificing your human touch. You'll learn tactical steps like leveraging Google Search Console, keeping speaker pages live, and why FAQ content is gold for AI platforms. Whether you're planning your first summit or your fifth, this episode will change how you think about getting discovered online. For show notes, head to https://summithosthangout.com/316

If you're exhausted from the cycle of constantly creating new courses to hit your revenue goals, this episode will give you hope. I'm breaking down why the new-course-every-quarter model is unsustainable and sharing how hosting a virtual summit can bring thousands of fresh leads to your existing offers - leading to record-breaking launches without the exhaustion. For show notes, head to https://summithosthangout.com/315

Most summit hosts worry they're not enough of an expert to host an event in their niche. But what if I told you that you could build an entire business around summits in topics where you have zero personal experience? Dr. Destini Copp is doing exactly that with Hobby Scool. She's hosting monthly summits on knitting, painting, quilting, and holiday crafts (hobbies she's never actually done) and building it into a business she plans to sell for over $1 million by the end of 2027. In this episode, you'll hear how she went from a vacation domain purchase to a systematized summit business, why being the "connector" matters more than being the expert, and what to consider from day one if you want to build something you can eventually sell. For show notes, head to https://summithosthangout.com/314

I'm bending my own rule today and sharing summit results on the podcast. I think this angle will genuinely help so many of you who have felt held back from hosting a summit because of the size of your email list. If you've been telling yourself you need a bigger email list before hosting a summit, or if you've been doubting whether summits can work for smaller audiences, this episode will change that for you. I'm sharing exactly how we made this happen, the three keys to our success, and what it means for your summit potential - regardless of your current list size. For show notes, head to https://summithosthangout.com/313

Are you stressed about summit speakers missing their presentation deadlines? After 12+ summits, I've learned that late submissions are normal, but they don't have to derail your event. In this episode, I'm sharing exactly how we went from 50% on-time submissions to nearly 100%, plus my complete playbook for handling late speakers without the drama. Plus, I'll walk you through the graceful way to remove someone from your lineup if needed (and why you probably won't have to). Whether you're planning your first summit or your fifth, these strategies will help you manage speaker deadlines with confidence and keep your summit on track. For show notes, head to https://summithosthangout.com/312

After months of planning and executing your virtual summit, you might be feeling a strange mix of excitement and exhaustion - or even the "post-summit blues." In this episode, I'm sharing why intentional rest after your summit isn't just nice to have, it's essential for your long-term business success. You'll learn why your brain and body need a reset after being in "go mode" for months, how taking breaks actually proves your business can run without you, and exactly how I build recovery time into my business rhythm (including my quarterly week-off schedule). For show notes, head to https://summithosthangout.com/311

The key to growing your business isn't attracting more people, but attracting the right people. And the traditional "customer avatar" exercises aren't doing the trick anymore. Paul and Melissa Pruitt, the husband-and-wife team behind multiple seven-figure businesses, are flipping the script on traditional audience building. Instead of chasing vanity metrics and celebrating every email subscriber, they're showing entrepreneurs how to go deeper with fewer people who are actually willing to invest in solutions. Plus, we get into how to attract actual buyers to your summit and how to sell to them without feeling slimy. For show notes, head to https://summithosthangout.com/310

After analyzing hundreds of client summits, I had a HUGE aha moment about revenue patterns. I realized that there are two distinct business categories that crush it with summits - but they make their money in completely different ways. In this video, I'm breaking down these two categories so you can see where YOUR summit revenue is most likely to come from - whether that's your all-access pass, your backend offer, or a mix of both. This short training is designed to help you understand what will actually work for YOUR specific business model so you can plan strategically. DM me on Instagram: https://www.instagram.com/summitinabox/

Being invited to speak at a virtual summit feels validating, but not all opportunities are worth your time. In this episode, I'm sharing the three-part framework I use to evaluate every summit speaking invitation that comes my way. You'll learn how to assess whether an opportunity aligns with your business goals, spot the red flags that signal you should run the other way, and develop the confidence to say no when something isn't the right fit. For show notes, head to https://summithosthangout.com/309

I'm in the early stages of planning my next virtual summit, and in this week's video, I'm pulling back the curtain on the 5 main things I've done so far, during the very initial planning, as we move toward making this summit happen.   If you have other projects wrapping up before you can start your summit, this behind-the-scenes look will give you some great things to think about in the meantime!   🔗Listen to the podcast episode "A 4 Step Process for Positioning Your Summit for Success": https://www.summitinabox.co/blog/positioning-your-summit   ✨ Work with me to bring your profitable virtual summit to life: https://www.summitinabox.co/apply

If you haven't started planning your summit yet, it's probably a mindset issue...and that's totally okay!   I'm sharing the exact moments where fear tends to sneak in (including my literal nightmare about pitching speakers!), why these feelings are completely normal, and most importantly, how to push through them.   Join the Start Your Summit That Sells Challenge to bust through these challenges in community with me + other hosts: https://www.summitinabox.co/challenge

Think you need to be an extrovert to host a successful virtual summit? Think again! This week, I'm chatting with business strategist Tara Reid, who has hosted over 15 virtual summits while staying true to her introverted nature. Tara shares her approach to energy management when planning summits, including how she decides between live and evergreen formats based on her current energy levels. You'll discover her must-have systems and automations that make summit hosting feel less overwhelming, plus learn how she promotes her events without being on social media at all. Whether you're an introvert who's been hesitant to host a summit or you're just looking for ways to make your next event less draining, this episode is packed with practical strategies. For show notes, head to https://summithosthangout.com/308

There's something powerful about starting your year with a summit that brings in multiple 5-figures, floods your list with targeted leads, and sets you up with momentum that carries through the entire year.   In this episode, I'm sharing why hosting Sell with a Summit in February was one of the best strategic decisions I made, how it impacted everything we did afterward, and why I'm already planning another Q1 summit for next year.   I'll walk you through the timeline considerations, the benefits of hosting when people are motivated to take action, and how this timing can actually save a slow year (it did for us).   If you're thinking about 2026 summit plans (I know, I know - but summits need planning time!), this might be the nudge you need to consider a Q1 event.   ✨ Work with me to bring your profitable virtual summit to life: https://www.summitinabox.co/apply

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

Ever wonder why some summit speaker pitches get ignored while others get an instant "yes"?   I receive a LOT of summit speaker pitches, and most of them make it way too easy for me to say no.   In this episode, I'm pulling back the curtain on what makes a speaker pitch fall flat - and more importantly, what makes one stand out in a GOOD way.   You'll hear about the 5 biggest mistakes I see in speaker pitches and what experienced hosts do instead to get enthusiastic yeses from their dream speakers.   Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Have you noticed that your audience needs a higher level of trust before buying? You're not alone. In today's "trust economy," consumers are more cautious than ever about who they follow and buy from. This week, I'm chatting with the "Million-Dollar Copywriter", Anthony Obey, about how virtual summits can be your secret weapon for building instant trust and authority - even in this skeptical market. Anthony breaks down what it really means to operate in a trust economy and shares specific strategies for using summits to create genuine connections with your audience. For show notes, head to https://summithosthangout.com/306

If you've been struggling with email frequency, worried about "annoying" your subscribers, or just not seeing the results you want from your current email marketing approach, this episode is going to be a game-changer. Fola brings this refreshingly honest perspective that treats email as its own unique medium - not just another social channel or sales pitch. His philosophy centers around building genuine relationships with your email list, which naturally leads to better engagement and higher conversions without the sleazy tactics we've all grown tired of. You're going to hear some approaches that might push your comfort zone (like daily emails!), but Fola breaks down exactly why this works and how to implement it gradually. Plus, he shares specific email structures and strategies you can start using immediately to see better results from every email you send. For show notes, head to https://summithosthangout.com/305

Have you ever had that moment when something you teach suddenly makes even MORE sense because you experienced it yourself in a new way?   In this week's video, I'm sharing how I went from feeling bummed about $7,600 in all-access pass sales to celebrating over $59,000 in total summit revenue all because of the monetization stacking strategy I teach but had never fully experienced myself.   You'll hear the specific numbers behind what happened, why this "smaller" summit actually became such a powerful teaching moment, and how it reinforced why I'm so passionate about helping hosts move beyond single-strategy monetization.   🔗Want to learn the strategy for yourself? Get your workshop ticket here: https://www.summitinabox.co/stacked-for-profit

Sometimes the best thing you can do for your business is step away from the endless task list and actually think.   In this episode, I'm taking you behind the scenes of my recent solo planning retreat - two nights in a beautiful Airbnb with just me, my laptop, and zero distractions. You'll hear the simple questions I used to refocus my business direction and how I prioritized 19 projects for the rest of the year.   Whether you're feeling scattered with too many ideas or stuck in constant "doing" mode without clear direction, this behind-the-scenes look at my planning process might give you some ideas for creating your own space to reset and refocus.   Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Have you ever had a summit host ask you to PAY for the privilege of speaking at their summit? If you've received an invitation like this, I'm here to tell you exactly why this practice is wrong and what you should look for instead. I'll break down why this approach is predatory, what it tells you about the host, and share the specific benefits quality summit opportunities should provide speakers. Whether you're evaluating speaking opportunities or hosting your own summit, this episode will help you spot red flags and create win-win situations for everyone involved. For show notes, head to https://summithosthangout.com/304

Your summit is meant to serve your business and your life, not completely consume it for a week.   While it's normal for summit week to be busy, there are simple things you can do to make sure you have plenty of time to rest, recharge, and take care of yourself.   And in this week's Summit Conversations episode, I'm sharing exactly how I approach summit week now (both with my current support systems AND what I'd recommend if you're going it alone). You'll hear my practical strategies for planning around your capacity, setting realistic boundaries, and keeping your peace during the event.   Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

You might think launching your offer through your summit sounds pushy, but what if NOT making an invitation is actually doing them a disservice? In this episode, I'm tackling one of the most common objections I hear: how to launch your signature offer through your summit in a way that feels respectful and genuinely serves your audience. You'll hear a story of someone who gained 240 new members despite being worried about her non-marketing-savvy audience, plus specific strategies for launching ethically. I'll share my "mostly consent-based launch" approach, including how to build awareness throughout your summit, communicate transparently during launch events, and provide easy opt-out options that actually make your audience appreciate you more - not less. For show notes, head to https://summithosthangout.com/303

In this episode, I'm sharing some of the summit disasters we've weathered over the years, and walking you through what's in our new backup plan. From tech meltdowns to team members being unavailable, we're finally prepared for whatever summit chaos might come our way.   If you're planning any kind of virtual event, this behind-the-scenes look at contingency planning might just save your sanity (and your summit!).   Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Ever wonder what goes on behind the scenes when a summit strategist is planning their OWN event? I'm pulling back the curtain today to share some of the biggest experiments I'm implementing in Membership Momentum 2025 - and why innovation is becoming more critical than ever for B2B summits. If you've been thinking about hosting a summit or wondering how to keep your events fresh and engaging, this bonus episode gives you a glimpse into my strategic thinking process. You'll hear about the challenges I'm seeing in the B2B summit space and the specific solutions I'm testing to combat them. Register for Membership Momentum at https://www.summitinabox.co/summit

I'm giving you a real-time look at how I'm analyzing our Membership Momentum Summit numbers just days into promotion – and why conversion rates tell a more valuable story than straight numbers ever could.   You'll hear what our current conversion rates are (both good and concerning), how I'm using this data to make strategic tweaks instead of just hoping for the best, and the daily question I ask myself to stay proactive rather than reactive during summit promotion.   I'm also sharing why 417 registrants might actually be cause for celebration (or concern) depending on what the data behind it reveals, and how shifting your perspective on numbers can completely transform your summit hosting experience.   Register for Membership Momentum at https://www.summitinabox.co/summit

This week's guest hosts two annual virtual summits - one for knitters and one for crocheters - that have completely transformed her pattern design business. She's grown from hobby blogger to true CEO, built a thriving 260-member community, and even caught the attention of major yarn brands like Lion Brand. What I love about Hortense's approach is how she's adapted summit strategies specifically for her tech-challenged audience in a way that has let her create an engaged and profitable community. For show notes, head to https://summithosthangout.com/302

Testing your summit before launch isn't the most exciting topic, but it's a critical step that too many hosts skip entirely.   In this behind-the-scenes episode, I'm sharing what happened during our 6-hour testing marathon for our 12th summit - and you won't believe how many issues we caught!   You'll get an inside look at our detailed testing spreadsheet, see how we use test email addresses, and learn why my software engineering background makes me obsess over this "boring" but essential process. Plus, I'm sharing the issues we discovered that would have made us look unprofessional if attendees had found them first.   Want to register for our summit to check it out? Head over to https://www.summitinabox.co/summit

If you're an ideas person who wants to start ALL of your brilliant ideas at once, this week's Summit Conversations episode is for you!   After getting out of a time of hustle and almost diving right back into it, I created a simple tracker that has been saving me (and my team) multiple times per week from project overwhelm.   In this episode, I'll walk you through a simple system that helps me visualize what's actually on my plate versus what I think I can handle. Plus, I'm sharing the free template so you can create your own version and get realistic about your project capacity.   🔗Get the template: https://airtable.com/appEDWyhhekB161BK/shr1GD7LMhqKs9DEo   🎉 Join the Membership Momentum waitlist: https://www.summitinabox.co/summit-waitlist

I share a lot about strategy and marketing for virtual summits, but there's one element that can majorly impact your summit that we haven't talked about on the podcast since 2019: design. In this episode, I'm joined by Tracey Albrecht of Soapbox Studio to discuss why amateur-looking graphics might be costing you registrations and sales. We'll break down the most common summit design mistakes, share simple tips for non-designers, and explain why your visual branding directly impacts your summit's success. Whether you're a DIY designer or considering hiring help, this conversation will help you create a more polished, professional summit that converts. Plus, Tracey shares some surprisingly affordable ways to get professional design help without breaking the bank. For show notes, head to https://summithosthangout.com/301

Sometimes we need results in 30 days, not 90! And sometimes a big summit feels like too much...and that's okay! In this episode, I'm comparing the time it takes to host a summit vs. a challenge and sharing the exact numbers that came in through a challenge that took about 10 hours of my time. If you've been thinking "I know I need to do something, but a summit feels like too much right now" or you hosted a summit and feel the momentum fading, this conversation will give you a different perspective on what's possible. 🔗Get your ticket to Sales Between Summits: https://www.summitinabox.co/sales-between-summits

It's episode 300 of the Summit Host Hangout® Podcast! To celebrate, I'm flipping the script and letting my team interview do the interviewing. You'll get a behind-the-scenes look at who I am beyond the business, from my rapid-fire preferences to how I juggle homeschooling while running Summit in a Box®. We dive into the evolution of virtual summits over the past 7 years, my decision-making process for the endless stream of ideas I have, and the moment I knew this business was going to work. I hope you enjoy this honest, unfiltered look at the journey (and human) behind Summit in a Box®! For show notes, head to https://summithosthangout.com/300

"When should I host a summit and when should I run a challenge?" In this Summit Conversations episode, I'm giving you a behind-the-scenes look at exactly how I make this decision. You'll hear my loose pattern for alternating between 1-2 summits and 2-3 challenges per year, plus the strategic reasoning behind that rhythm. Whether you're trying to significantly grow your audience or re-engage the people you already have, this episode will help you choose the right tool for where your business is today. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/ Get your ticket for Sales Between Summits: https://www.summitinabox.co/sales-between-summits

Last week, I went from "absolutely NOT doing sponsorships" for my upcoming summit to landing $4,250 in confirmed sponsors in less than 24 hours. And it all happened because I gave a client advice that I immediately realized I needed to take myself!   In this episode, I'm sharing the mindset shift that changed how I approach sponsorships. You'll hear about the coaching call moment that opened my eyes to how I was overcomplicating things, the simple sponsorship packages I created in under an hour, and why stripping away the "busy work" actually makes sponsors happier.   Whether you're feeling overwhelmed by the idea of adding sponsors to your summit or you've been telling yourself something in your business is "too complicated," this story might just give you the perspective shift you need.   Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Last week, I went from "absolutely NOT doing sponsorships" for my upcoming summit to landing $4,250 in confirmed sponsors in less than 24 hours. And it all happened because I gave a client advice that I immediately realized I needed to take myself!   In this episode, I'm sharing the mindset shift that changed how I approach sponsorships. You'll hear about the coaching call moment that opened my eyes to how I was overcomplicating things, the simple sponsorship packages I created in under an hour, and why stripping away the "busy work" actually makes sponsors happier.   Whether you're feeling overwhelmed by the idea of adding sponsors to your summit or you've been telling yourself something in your business is "too complicated," this story might just give you the perspective shift you need.   Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

I've heard a lot of summit hosts say they're skipping communities entirely because "engagement is dead." But what if the solution isn't removing communities—it's knowing how to make them thrive? In this episode, I'm chatting with membership expert Sandra De Freitas about how she created one of the most vibrant summit communities I've ever experienced. She shares her "dinner party" approach to community building, simple games that drive engagement, and her three-part framework for posts that communicate, engage, and convert. Whether you're using Facebook groups or another platform, you'll discover practical strategies to build a summit community that attendees, speakers, and sponsors all love to participate in. For show notes, head to https://summithosthangout.com/299

In this behind-the-scenes episode, I'm sharing how my summit planning process has evolved from my first few events (where I did everything) to now hosting multiple summits per year while working just 20 hours per week. You'll hear what tasks I still handle, what my team takes care of, and how this evolution happened step by step over 14 summits. Plus, I'm sharing the piece of summit planning I'd recommend you outsource first if you're ready to start building your own support system. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Many of you have run into a massive disconnect that doesn't need to exist between summit hosts and speakers. The gap between what summit hosts expect speakers to know and what many experts actually understand about online summits and marketing. In this episode, I'm sharing why even speakers with huge social followings might struggle with basic summit participation, the four main areas where this gap appears, and practical strategies to bridge it. Whether you've been frustrated by speakers who don't promote or confused by experts who don't understand the value of participating, this episode provides the framework you need to transform speaker confusion into summit success. For show notes, head to https://summithosthangout.com/298

"Ever had that sinking feeling when you discover another summit host has chosen the exact same dates as your event? In this episode, I'm sharing my honest approach to handling summit scheduling conflicts and why giving another person power over your timeline isn't the answer. You'll hear about the three different scenarios you might face, when it makes sense to move your dates (and when it absolutely doesn't), and how to move forward confidently no matter what. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have.  Join the community here >> https://www.facebook.com/groups/summithosthangout/"

"Ever had that sinking feeling when you discover another summit host has chosen the exact same dates as your event? In this episode, I'm sharing my honest approach to handling summit scheduling conflicts and why giving another person power over your timeline isn't the answer. You'll hear about the three different scenarios you might face, when it makes sense to move your dates (and when it absolutely doesn't), and how to move forward confidently no matter what. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have.  Join the community here >> https://www.facebook.com/groups/summithosthangout/"

Planning a second summit doesn't mean starting from scratch! In this behind-the-scenes look at my upcoming Membership Momentum summit, I'm sharing exactly how I'm approaching round two after a successful first event. When you run a summit for the second time, you get to focus on optimization instead of creation - and it's actually kind of fun! I'm walking through my decision-making process about what stays the same, what needs tweaking, and what we're completely changing based on attendee feedback and our results. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Planning a second summit doesn't mean starting from scratch! In this behind-the-scenes look at my upcoming Membership Momentum summit, I'm sharing exactly how I'm approaching round two after a successful first event. When you run a summit for the second time, you get to focus on optimization instead of creation - and it's actually kind of fun! I'm walking through my decision-making process about what stays the same, what needs tweaking, and what we're completely changing based on attendee feedback and our results. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Email is, by far, the most effective way to promote a virtual summit. But how can you ensure the emails you're writing will do the job of increasing registrations? Today we have email marketing expert, Allison Hardy, to share the top two mistakes summit hosts make in their emails, how to appeal to multiple types of buyers, and the most important parts of an effective promo email. For show notes, head to https://summithosthangout.com/297