Super Doc Stories

When Dr. Carolina Sueldo moved back to South Florida with two kids under three and started looking for a new job, she discovered that almost every major fertility practice in the area had been swallowed up by private equity. So she did something most people told her was flat-out crazy: she started her own.No investors. No insurance contracts. No staff on day one — her medical assistant quit via email the night before opening. Just her, a virtual assistant in Argentina, and a deep belief that she could practice medicine on her own terms.In this episode of Super Doc Stories, Dr. Sueldo, founder of Sabo Fertility Center in Fort Lauderdale, shares one of the most honest and practical origin stories we've heard. She talks through what it actually looks like to go from googling "where do I buy an exam table" to paying back your startup costs and pulling a six-figure salary all in year one — and what the sleepless nights, WTF moments, and unexpected credit card scams in between taught her.We cover:Why private equity was a non-starter for her — and what the PE model actually does to a medical practiceThe moment around month six when she finally thought, "I think there's something here"Going cash-pay and out-of-network in a market that had never really seen it before — and how she got patients anywayWhy zero marketing budget forced her to do the highest-ROI marketing possible: Google reviews and in-person referral relationshipsThe credit card chargeback scam that cost her thousands in year one and the systems she built because of itThe village behind Sabo — including a shoutout to Dr. Amy Avazadeh, the Egg WhispererThe mindset shift that took 18 months to arrive: getting comfortable with being uncomfortableWhat she would tell her 2023 self: trust your gut, be selective about who you share your vision with, and don't listen to the people waiting for you to failThe integrative, whole-person approach to fertility that she could never practice inside a productivity-driven employed modelWhether you're thinking about starting your own practice, wondering if direct care can actually work financially, or just want a refreshingly honest take on physician entrepreneurship — this one's for you.🌐 Visit Sabo Fertility Center: sabofertilitycenter.com📲 Follow Dr. Carolina Sueldo on Instagram: @dr.carolinasueldoSubscribe to Super Doc Stories for weekly conversations with physician entrepreneurs building something bigger.

What happens when an internist who spent years on COVID frontlines and served in the military finally decides to open the business he'd been dreaming about for a decade — only to find out he has to launch it from a hotel room in Lima, Peru?That's exactly the story of Dr. Furhan Qureshi, founder of Noor Aesthetic Center in Northern Virginia, and this episode of Super Doc Stories does not disappoint.Dr. Q pulls zero punches as he walks us through one of the wildest origin stories we've heard yet — from a last-minute deployment pivot that took him from Ecuador to Peru (for classified reasons!), to the harsh reality check of opening a cash-pay med spa and realizing patients don't just show up like they do in the ER. He opens up about burning through marketing agencies, getting played by vanity metrics, discovering kickback schemes hidden in plain sight, and learning to compete against health coaches with no credentials, perfect teeth, and millions of followers.In this episode, we cover:How Dr. Q launched his entire business plan from military deployment in LimaThe brutal truth about marketing agencies and why most of them are selling you clicks, not patientsWhy aesthetics may be the least regulated field in medicine — and what that means for patientsPhysicians vs. health coaches: who's winning the wellness war and whyJoe Rogan, plasmapheresis, and "oil changes for your body" — a physician reactsThe peptide Wild West and why doctors need to stop staying quietLong-form content vs. short-form: Dr. Q's evolving strategy for showing up onlineWhy your MD matters more than you think — just not in the moment you think it doesAI in medicine: seeing 15 patients by 10am and finishing notes by 11Why longevity medicine is the future of cash-pay practicesWhether you're a physician thinking about opening your own practice, frustrated by health misinformation online, or just want to hear a truly wild entrepreneurial origin story — this one's for you.🌐 Visit Noor Aesthetic Center: glowwithnoor.com📲 Follow Dr. Q: @NoorEsthetiqueWC | @FurhanQureshiMD

What if the food you eat every day is slowly working against you — and your doctor has no idea how to help?In this episode of Super Doc Stories, Dr. Marissa Caudill sits down with Dr. Akshita Mehta — neuroradiologist, double board-certified lifestyle medicine physician, and founder of Dive Into Health MD — to talk about what happens when a doctor gets tired of treating the same preventable diseases over and over again and decides to go upstream.After years of reading scans showing chronic inflammation, heart disease, and metabolic illness, Akshita made it her mission to tackle the root cause: our broken food system. She's now producing a groundbreaking episode-based docu-series that pulls back the curtain on what's really in your food — from chicken and honey to olive oil and water — and how to source it in a way that actually supports your health.In this episode, we cover:• Why most physicians get zero nutrition training — and why that has to change• How Akshita went from neuroradiology + fellowship + a newborn to launching a food literacy company• The docu-series How to Eat — and why it's not another diet documentary• Practical tips you can use TODAY: what to look for on your olive oil bottle, why you should never put honey in boiling water, and how to subscription-box your way to better chicken• The real first-year entrepreneurial experience: the sacrifices, the opportunity cost, and why she'd do it all again• Why building a passion project while staying clinical is hard — and completely worth itWhether you're a physician entrepreneur thinking about your next move, a parent trying to feed your family better, or someone who's just tired of not knowing what's actually in your food — this conversation is for you.🎬 Watch the Dive Into Health MD trailer (How to Eat): YouTube → Dive Into Health MD channel 📲 Follow Dr. Akshita Mehta: Instagram @DiveIntoHealthMD 📧 Get her free ingredient sourcing guide: [email protected] 🎙️ Want to be a guest on her podcast? Reach out directly!Subscribe to Super Doc Stories for weekly conversations with physician entrepreneurs building something bigger.

In this episode, hear from Dr. Aloknath Pandya, who shifted from employed intensive care pulmonology work to starting his own business (Spiromedics) as a specialist serving patients in skilled nursing facilities and nursing homes locally in New Jersey. In less than two years, he's earning double what he had been as an employee. With no call, and ability to make his own schedule, he is enjoying more time for the people who matter most to him - his wife and children. And he's hiring! We talk about the identity shift this required, the support he needed to make it happen, and how he feels after having made the transition. He generously offered himself to any physicians interested in learning more about how he started his business. Please reach out to him directly at [email protected] Doc Tech helps cash pay physicians earn more revenue by automating their lead generation and customer follow up, doing the heavy lifting of content generation to improve SEO and AEO, and bringing like minded physicians together in community to challenge one another and learn together. If you're interested in seeing how much money your practice could earn by joining Super Doc Tech, please take our quiz at superdoctech.com.

In this episode of Super Doc Stories, Dr. Marissa Caudill interviews Dr. Susan Hughes. Susan is an incredible healer, coach, mother, and physician who herself suffered a traumatic brain injury during a car accident in 2013, leading to a major shift in her identity and how she practices medicine. If you're inspired as I was in hearing her story, please follow her on her own podcast called "Sharpening HER Edge" Available on Apple and Spotify. You can also follow Dr. Hughes via her website, BounceHighest.com, or email her at [email protected] You'll find her on socials at the following links:LinkedIn: https://www.linkedin.com/in/susan-hughes-m-d-a76aaa15/Instagram: https://www.instagram.com/bouncehighest/Facebook: https://www.facebook.com/BounceHighest/If you’re listening and thinking, “I’m doing everything and still feel behind,” the problem probably isn’t discipline — it’s capacity. Start with my free 2-Day Time Audit to see where your time and energy are really going. Then if you want to take control of your schedule, my Reclaiming My Time program will walk you through exactly how to reset it. Grab Your Free 2 Day Audit to begin the process to reclaim your time  https://bounceintosync.com/leadmagnet/home  After the 2-Day Audit, many women assume they just need better time management. But what we usually discover is this: It’s not about productivity. It’s about capacity. It’s about boundaries. It’s about how much you’ve been holding. Inside Shift Happened: Reclaiming My Time, we look at the patterns behind your schedule — not just the schedule itself. It’s a focused, 30-minute workshop designed to help you: • Identify your biggest time drains • Understand why they keep happening • Make small, realistic shifts • Begin reclaiming 4+ hours per week If you feel that quiet nudge to explore this more deeply, you can join here: 👉 https://bounceintosync.com/evergreenworkshop-ondemand

What if your medical career could give you both purpose and flexibility?In this episode, Dr. Olga Deengar shares how she transitioned from hospitalist to coaching entrepreneur while working as a locum physician. Through her journey, she developed the DAMA Method, a framework that helps physicians clarify their values, overcome burnout, and create careers aligned with their lives.We discuss the mindset shifts, practical steps, and real-life experiences that helped Olga move from long hours and mounting debt to autonomy and fulfillment. She also shares how she’s now helping women physicians design careers that energize them rather than drain them.If you're a physician feeling stuck, curious about side income opportunities, or searching for more meaning in your work, this episode will give you the tools and inspiration to take your next step.🎧 Tune in and discover how to turn passion into purpose—without leaving medicine behind.

In this episode of Super Doc Stories, Dr. Marissa Caudill interviews Dr. Vikram Raya — cardiologist, entrepreneur, real estate investor, and founder of Viking Capital and Limitless MD.We discuss the changing landscape of medicine, the shift from W2 employment to physician entrepreneurship, building multiple income streams, the “portfolio doctor” mindset, and how physicians can create autonomy, wealth, and long-term impact. Dr. Raya also shares insights from scaling a real estate private equity firm, coaching hundreds of doctors, and building a life of freedom and purpose.If you’re a physician interested in real estate investing, functional medicine, high-performance habits, or transitioning beyond traditional clinical practice, this conversation is for you.Dr. Vikram Raya, MD, FACCCEO/Founder of Viking CapitalCEO/Founder of Limitless MDWebsite: www.vikramraya.comMastermind: www.i8Mastermind.com

Join Dr. Mona Sodhi as she sits down with Dr. Leslie Sanchez, founder of Radiance MD, a trailblazing obesity medicine physician redefining patient care. In this episode, Dr. Leslie shares her journey from hospitalist to entrepreneur, creating a patient-first practice that combines holistic care, strength training, and nutrition guidance. Learn how she balances being a clinician and business owner, builds her team with virtual assistants and personal trainers, and empowers patients to achieve lasting results. Discover practical tips for setting boundaries, leveraging technology, and bringing hope to the hopeless—all while living an authentic, balanced life.

After nearly a decade in corporate medicine, Dr. Meghan Tierney was laid off with less than 30 days’ notice. Four months later, she was seeing patients in her own practice.In this episode of Superdoc Stories, she shares how that unexpected push led her to build Sorrel Health & Wellness—a cash-pay practice focused on family medicine, obesity medicine, and menopause care—and why she’s done with W2 medicine for good.An honest conversation about fear, freedom, and figuring it out as you go.

In this episode of Super Doc Stories, we sit down with Dr. Grizelda Anguiano, a pediatrician turned ADHD specialist, to discuss her journey from private practice to building a family-centered ADHD coaching and mental health practice. Dr. Grizelda shares the challenges and triumphs of entrepreneurship, how she combines medication management with holistic family coaching, and the importance of setting boundaries while attracting the right patients.Whether you’re a healthcare professional, entrepreneur, or parent navigating ADHD, this conversation is full of actionable insights, inspiring lessons, and a glimpse into how aligning your purpose with your practice can transform lives—both for your patients and yourself.

Dr. Sherika Newman is a palliative care and hospice physician who is also board certified in obesity medicine. She's based in Atlanta, GA. In this episode, she tells her story of how she had to pivot from her initial foray into private practice in 2017 when, during COVID her business dried up. She took an employed position in 2020 for about four years until she realized she's "not a good corporate girl" and started to think how she could do what she loves - patient advocacy - on a larger scale. This naturally evolved to building "A Doctor in the Family" as a consulting business and reopening her weight management practice, which has continued to grow and thrive over the last few years. Please follow her on socials:Instagram: https://www.instagram.com/drsherika/?hl=enLinkedIn: https://www.linkedin.com/in/sherika-newman-do-3978928/Facebook: https://www.facebook.com/myditf/Dr. Newman has used Super Doc Tech to scale personalized automations she uses for patients in her weight loss practice. Please reach out to her to learn more.

SuperDoc Stories: Alison Curfman – From Pediatric ER to Healthcare InnovatorIn this episode of SuperDoc Stories, Dr. Marissa Caudill sits down with Dr. Alison Curfman, a pediatric ER physician whose career took a remarkable turn into health tech and startups. From witnessing the limitations of traditional pediatric care to founding a medical group that now serves tens of thousands of Medicaid children, Alison shares her journey of innovation, risk-taking, and impact.Listeners will hear how she leveraged telehealth, built groundbreaking programs, navigated the challenges of launching a startup during a pandemic, and ultimately scaled her company to nationwide reach—all while continuing her clinical work. This is an inspiring story for physicians and healthcare professionals thinking beyond the traditional path and seeking meaningful ways to make a difference.

In this episode, Marissa Caudill interviews Dr. Kat Hudon. She and her husband, Dr. Travis Hudon, are the co-founders of Pinnacle Wellness in Spokane, WA. It's an age-management and longevity clinic based in evidenced-based care with cutting edge technology to promote healthy aging into their 8th and 9th decades. She remains active in education as the division head of pediatrics at Pacific Northwest University, speaker, educator, and mom. They founded their practice with the end in mind. They want to provide the best care they can to as many people as they can, with ethics in mind, intentionally refusing to use any pharmaceuticals as a revenue stream, and with open doors to all levels of practitioners, with varying interests and passions about which aspects of healthcare they want to treat, with realistic work loads. Pinnacle Wellness rejects insurance-dictated care in order to spend more time with her patients, and have found success with patients who are driven to be healthier, who are finding they save money getting their health care with Pinnacle. They started in 2023, are about to open in multiple states. She has found a wonderful local marketing company to support her growth with consistent social media content in their brand voice. She has embraced functioning as a CEO and hiring experts in their field to support their growth to stay focused on the things that she values most. My favorite quote? "There's nothing like being totally purpose driven". Check out Pinnacle Wellness at https://pinnacle-wellness.com/Located in Washington state, they also treat patients i Idaho and are soon expanding to Oregon and beyond.Follow her and Pinnacle on Instagram at: https://www.instagram.com/drkathudon/https://www.instagram.com/spokanepinnacle/

In this episode, Dr. Mona Sodhi, COO of Super Doc Tech, interviews Dr. Nadia Sirdar, a primary care physician passionate about serving women in midlife. Dr. Sirdar is another amazing member of Super Doc Tech. She’s a direct care physician in Bethesda, MD, who decided to transition from hospital medicine to primary care in order to lead a more balanced life. She’s just launched her practice in 2025 to rave reviews, creating high demand before she even opened her doors by effectively using her CRM and grassroots outreach at farmers markets and other local events in Bethesda, MD.Her website is https://bethesdadoctor.com/You can follow her on Instagram at: https://www.instagram.com/drnadiasirdar/and on Facebook at:https://www.facebook.com/nadiasirdarmd/

Dr. Chhaya Makhija is a triple board certified endocrinologist and lifestyle medicine specialist. After her training, she worked for 8 years and learned things she liked and didn't like about corporate medicine. On her 40th birthday, during the pandemic, during a walk on the beach, she got clarity on what she wanted to do - spend time with her patients, and blend her eastern medicine knowledge with her endocrinology expertise. She realized this meant she had to start her own business. A short term locum tenens job in December 2021 provided her the financial bridge she needed to start Unified Endocrine Care in 2021. It was the first direct specialty care practice in California to integrate lifestyle medicine and endocrinology. She opened her doors in 2022 and expanded to a second location in 2025. Needless to say, it's going well! Please check out her website and blog at:https://unifiedendocrinecare.com/blogSubscribe to her YouTube channel: https://www.youtube.com/@chhayamakhijamdFind her on Instagram at: https://www.instagram.com/chhayamakhijamd/

Dr. Carolyn Moyers, an OB/Gyn physician in Texas, took a leap of faith when she started her own practice three years ago. Now, Sky Women's health is busier than ever and she's experienced massive growth (44%!!!) in 2025. We can't wait to see what will happen in 2026 when she finally goes all in on this amazing practice. Hear how she made the shift from employed physician to business owner. During the pandemic, she couldn't shake the thought that "women deserve better". After meeting someone who had created a practice that fulfilled her vision, she started building Sky women's health during her two days off per week, in September 2020. That's right, she was exhausted, raising three kids during the pandemic, and took on more work. Yet, because it was aligned with her dream, she was not depleted, she was energized. She believed in her vision and made it happen. It hasn't happened overnight, but what's she's built is amazing and you can see the light in her eyes if you watch this video on YouTube. Check out her beautiful practice at: https://www.skywomenshealth.com/. Follow her on socials at: https://www.instagram.com/drcarolynmoyers/If you're a physician interested in learning more about how to effectively manage women's hormone health, take her course here. It's a CME-qualifying activity!

Dr. Krista Gonzales is a triple-boarded physician (internal medicine, endocrinology, and obesity medicine), telemedicine physician, founder of "Pause to Thrive" retreat, a mom, a speaker, and a consultant. In this episode, she speaks with Dr. Mona Sodhi about how she redefined her career to find balance and purpose during the phase of life she's in as the mother of young children. We hope her story inspires those of you in a similar phase of life, to know what's possible. You can follow her on Instagram at https://www.instagram.com/drkristagonzales/ and on TikTok at https://www.tiktok.com/@drkristagonzalesCheck out her upcoming retreat planned for April 2026 here.

Dr. Esra Shermadou is launching her DPC practice in Ohio this year. Listen to her story and get inspired to embrace tech to make your dreams happen.

In case you missed it, we recently held a live session where I helped Super Docs build their own custom GPT in real time. In this episode, I discuss how I use this for The Parent Doctor to save me time making my newsletter. If you'd like to watch this replay and get on the list for future workshops, please go to workshop.superdoctech.com and sign up!

Welcome to Super Doc Stories, the podcast where we talk about issues facing cash pay physicians building their own brands. In this first episode, Drs. Marissa Caudill and Mona Sodhi talk about co-founding Super Doc Tech, their own personal entrepreneurial journey, and what they're most passionate about. If you're a physician delivering health care in novel ways, we'd love to feature you in a future episode. Please go to superdoctech.com/podcast-booking to book a time!If you're interested in learning how Super Doc Tech can help your practice or health care business reach more customers and earn you more revenue, book a call with us at superdoctech.com/calendar.