Teacher Business School: TPT, Homeschool, & Beyond

PODCAST · business

Teacher Business School: TPT, Homeschool, & Beyond

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

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    122: How to Use a Podcast to Grow Your Teachers Pay Teachers (TPT) Store

    Could a podcast be the missing piece that helps you grow your Teachers Pay Teachers (TPT) store, build trust with teachers, and create a stronger brand beyond social media?In this episode, Lindsay sits down with podcast strategist Cait Howard from Amplify Boutique to break down exactly how teacher entrepreneurs can use podcasting to grow their audience and increase sales. They discuss why long form content builds trust faster than social media alone, how podcasts can support your Teachers Pay Teachers (TPT) products, and practical ways to create consistent content without burning out. Cait also shares beginner-friendly advice for launching a podcast, batching episodes, choosing equipment, and repurposing content across platforms.If you’ve ever wondered whether starting a podcast could actually help your teacher business, this episode will open your eyes to the possibilities.Key Discussion Points:[00:00:41] Why Teacher Podcasts Are an Untapped OpportunityLindsay shares why she believes niche teacher podcasts are still underutilized and how teachers are already searching for this type of content online.[00:01:26] Why Podcasts Build Trust FasterCait explains how podcasting creates deeper connections with listeners and helps establish authority within a teaching niche.[00:03:34] How Long Form Content Helps You Refine Your NicheWhy starting a podcast can actually help clarify your messaging, content direction, and future business offers.[00:06:57] Using Your Podcast as Cornerstone ContentHow podcast episodes can fuel Instagram posts, emails, reels, blogs, and other marketing content without constantly reinventing the wheel.[00:09:18] A Real Example of Podcast Content for Teachers Pay Teachers (TPT) SellersLindsay and Cait walk through how an elementary reading teacher could turn classroom struggles into podcast episodes and product sales.[00:11:34] How to Batch Podcast Content Without Burning OutCait shares practical batching strategies for busy teachers and explains how grouping tasks can make podcasting sustainable.[00:13:23] Beginner Podcast Equipment and Tech RecommendationsSimple tools, software, and microphone suggestions for teachers starting a podcast on a budget.[00:16:57] Creating Podcast Episodes That Support Your Teachers Pay Teachers (TPT) StoreHow to center episodes around the exact problems your products solve so listeners naturally become buyers.[00:17:54] Why You Shouldn’t Be Afraid to Sell on Your PodcastCait explains why your podcast should actively promote your products and why selling can genuinely serve your audience.[00:18:58] Tracking Teachers Pay Teachers (TPT) Sales from Podcast EpisodesLindsay shares a smart tip for using the Teachers Pay Teachers (TPT) URL builder to measure podcast-driven sales and track ROI.[00:20:06] Easy Podcast Topic Ideas for Teacher SellersCreative episode ideas including classroom strategies, seasonal content, behind the scenes stories, and favorite teaching tools.[00:21:47] Why Podcast Listeners Become High Trust BuyersCait explains how podcasting “collapses time” between discovery and purchase by helping listeners feel connected faster.[00:23:58] Should You Add Video and YouTube to Your Podcast?The benefits of video podcasting, YouTube discoverability, and why you don’t need to start perfectly.[00:25:43] Cait’s Heart for Supporting Postpartum MomsCait shares how personal experiences shaped her passion for helping postpartum moms navigate business and motherhood.Cait's studio set-up & starter guide: https://amplifyboutique.com/#studioguideConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    121: Which Teachers Pay Teachers (TPT) SEO Tools Are Actually Worth It? Honest Reviews for Sellers

    Are you feeling overwhelmed by all the SEO tools out there for your Teachers Pay Teachers (TPT) store, and wondering which ones are actually worth your time and money?In this episode, Lindsay wraps up her deep dive into SEO and growth tools with an honest, behind-the-scenes review of the most popular options for Teachers Pay Teachers (TPT) sellers. She walks you through how each tool works, what it costs, and how it can realistically support your store at different stages of growth. From simple keyword research to advanced data tracking, this episode helps you cut through the noise and choose tools that align with your goals, your budget, and how your brain works.Key Discussion Points:[00:00:41] Why This SEO Tools Review MattersA recap of the month’s focus on SEO tools and why understanding their real value is essential for growing your Teachers Pay Teachers (TPT) business.[00:01:41] Seller Spy Overview and PricingAn introduction to Seller Spy, including its free plan, Pro pricing, and why it’s a go-to tool for keyword research.[00:02:41] How to Find High-Impact KeywordsHow to identify “green-green” keywords with high popularity and low competition, and why long-tail keywords matter.[00:03:41] Using Keywords Strategically in Your ListingsWhere to place keywords in your title and description, especially within the first 150 to 300 words (your snippet).[00:04:41] Title Analyzer Insights and LimitationsHow Seller Spy’s title analyzer works, what makes a strong title, and why no tool is perfectly accurate.[00:05:41] Balancing Keywords with Real-World PerformanceWhy keywords matter, but aren’t the only factor in ranking, and how to use your judgment alongside the data.[00:06:41] SEOMantis Features and One-Time Pricing OptionA look at SEOMantis as a browser extension, including its SEO scoring, keyword insights, and lifetime pricing model.[00:07:41] Understanding SEO Scores and Listing OptimizationWhat goes into a high SEO score, including reviews, tags, previews, and benefit-driven descriptions.[00:08:41] Tracking Rankings and Using Built-In AI ToolsHow SEOMantis helps you monitor keyword rankings and analyze titles and descriptions directly on Teachers Pay Teachers (TPT).[00:09:41] Comparing Seller Spy and SEOMantisWhy Lindsay uses both tools together and how they complement each other for keyword research and optimization.[00:10:41] Mr. Joel’s Description Generator and WorkflowHow to use Mr. Joel’s tool to generate product descriptions and avoid starting from a blank page.[00:11:41] Customizing SEO Descriptions with Keywords and StandardsHow to input grade level, standards, and features to create more targeted and relevant descriptions.[00:12:41] Editing AI-Generated Descriptions for ClarityWhy you should simplify AI-generated copy and aim for easy-to-read language that resonates with busy teachers.[00:13:41] SEOTpreneur Tools and Data-Driven InsightsAn overview of Mike’s tools, including keyword difficulty, pricing data, and his “unicorn” keyword concept.[00:14:41] Using Market Research to Price Your ProductsHow to analyze competitor pricing and position your resources effectively within your niche.[00:15:41] Understanding the “Unicorn” Keyword StrategyWhat makes a keyword high opportunity, high demand, and low competition, and how to find them.[00:16:41] Your Data Playbook Overview and PricingA look at the most advanced (and expensive) tool, including its ecosystem, coaching, and support features.[00:17:41] Tracking ROI with the Product Change TrackerHow Your Data Playbook measures the impact of changes to titles, covers, and pricing on your revenue.[00:18:41] Real Examples of Revenue Growth from Small ChangesSpecific examples of how simple updates led to measurable increases in income.[00:19:41] Choosing the Right Tools for Your Stage of BusinessHow to decide which tools to invest in based on your budget, experience level, and growth goals.[00:20:41] Final Thoughts on SEO Tools and Smart InvestmentEncouragement to make informed decisions, experiment with tools, and choose what works best for you.SellerSpy affiliate link - https://sellerspy.co/?via=lindsaySEO Mantis promo code - BOWDEN (25% off first month) https://www.seomantis.com/SEOT - Promo code lindsay to save 20% off SEOTpreneur PRO Membership (annual): https://selfservedatatool.com/membership-checkout/?pmpro_level=6&pmpro_discount_code=lindsayYDP - Get a free TPT store audit using this link https://www.yourdataplaybook.com/a/2148182058/tQsoDhFdConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    120: Teachers Pay Teachers (TPT) Keyword Research Made Simple: Turn Data Into Sales with SellerSpy's New Features

    What if you could turn all that overwhelming Teachers Pay Teachers (TPT) data into clear, confident action steps that actually grow your sales?In this episode, Lindsay sits down with Colleen Swanzey, creator of SellerSpy, to walk through brand-new features designed to help teacher sellers make smarter decisions with their data. From identifying low-competition keywords to uncovering hidden product opportunities, this conversation is all about simplifying the numbers and turning insights into income. If you’ve ever felt stuck staring at your analytics, this episode will show you exactly what to do next.Key Discussion Points:[00:00:41] SellerSpy Updates and What’s NewAn overview of the latest SellerSpy improvements, including a more streamlined dashboard and new tools designed to simplify data analysis.[00:01:22] Why More Data Isn’t Always BetterHow Teachers Pay Teachers' (TPT’s) new analytics combined with SellerSpy can feel overwhelming, and why actionable insights matter more than raw numbers.[00:02:00] Launch Timeline and Strategic TimingWhen the new features are expected to roll out and how they align perfectly with back-to-school product planning.[00:03:12] New Keyword Competition MetricsHow “fresh product” percentages and page volatility help determine whether a keyword is worth targeting.[00:05:59] Using Competitor Data to Find Product IdeasHow the Venn diagram tool reveals keyword gaps between your store and competitors, sparking new product opportunities.[00:07:50] Smarter Keyword Research Within Your NicheWhy analyzing top-ranking stores can help you uncover untapped keywords that align with your audience.[00:08:21] The New Title Builder ToolHow drafting and comparing multiple titles side by side helps you choose the strongest option before final optimization.[00:10:18] Store Audit and “Stores Like Yours” FeatureHow identifying similar sellers can reveal keyword opportunities and highlight gaps in your own product line.[00:12:13] Turning Teachers Pay Teachers (TPT) Search Analytics Into ActionAn introduction to the new Search Analytics tool and how it categorizes your keywords into actionable buckets.[00:12:49] The Four Keyword Categories ExplainedUnderstanding “stars,” “leaky buckets,” “hidden gems,” and “fixer uppers,” and what each means for your store strategy.[00:16:47] Why Freebies Can Skew Your DataHow high-traffic, low-conversion keywords often connect to free products and why that’s not necessarily a problem.[00:18:45] Finding Hidden Gems for Product ExpansionHow low-traffic but high-converting keywords can point to profitable product line opportunities.[00:19:38] AI-Powered Keyword AnalysisHow the built-in AI summarizes your data, highlights top-performing niches, and suggests next steps.[00:22:01] Turning Insights Into a Clear Action PlanWhy tools like SellerSpy are powerful for helping busy teacher sellers move from data confusion to confident decisions.SellerSpy: Research what’s trending and spy on top TPT sellers to stay ahead. https://sellerspy.co/?via=lindsayConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    119: The Keyword Unicorn Strategy Every TPT Seller Needs to Know

    Are you spending hours on your Teachers Pay Teachers (TPT) store but still wondering if it’s actually moving the needle?In this episode, Lindsay sits down with Mike Fuchigami from SEOTpreneur, a former middle school teacher turned full-time teacherpreneur, to unpack what really drives growth on Teachers Pay Teachers (TPT) today. From overcoming burnout and building a purpose-driven business to mastering SEO, data, and sustainable strategies, Mike shares a refreshingly honest look at what works, what doesn’t, and how to stop wasting time on the wrong things.If you’ve ever felt stuck, overwhelmed, or unsure where to focus, this conversation will help you shift your approach and start making smarter, more strategic moves in your business.Key Discussion Points:[00:00:41] Meet Mike and His Teacherpreneur JourneyMike shares his transition from classroom teaching to building a global Teachers Pay Teachers (TPT) business after a mental health turning point.[00:01:47] From Teacher to Data-Driven SellerHow Mike’s background in SEL resources evolved into a thriving store and a YouTube platform helping other sellers.[00:04:40] The Gap in Teachers Pay Teachers (TPT) SEO and Data EducationWhy Mike began creating content and tools to simplify SEO and data analysis for sellers at all levels.[00:06:41] What Separates Growing Sellers from Those Who PlateauThe mindset shift that successful sellers adopt instead of blaming algorithms or external changes.[00:08:44] The Danger of Shiny Object SyndromeWhy jumping to new platforms too quickly can stall your growth and how to stay focused on what’s working.[00:10:38] Understanding the “Keyword Unicorn”What high search, low competition keywords really mean and why they’re only part of the equation.[00:12:11] Why Most Keyword Strategies FailThe missing piece of SEO, understanding keyword difficulty and your product’s ability to compete.[00:13:25] Matching Your Store Level to Your KeywordsHow new and experienced sellers should approach keyword selection differently.[00:16:58] The SEOT Framework ExplainedA breakdown of Strategy, Effort, Optimize, and Tinker and how balancing these leads to smarter growth.[00:18:40] The “Wheel of Success” ConceptWhy overworking without strategy or optimization can actually slow your progress.[00:20:58] Tools, Data, and Who They’re Really ForWhich tools work for beginners versus sellers with enough data to make informed decisions.[00:22:44] Inside Mike’s Bootcamp and MastermindHow accountability, feedback, and community help sellers improve their stores faster.[00:24:53] A Smarter Approach for Busy TeachersHow to identify what actually drives sales and eliminate tasks that don’t.[00:27:20] Giving Yourself Permission to FocusWhy cutting out ineffective strategies can free up time for high-impact work.[00:28:51] The Impact of AI on TPT SellersHow AI is changing the marketplace and why trust is becoming more important than ever.[00:30:03] Building Trust in a “Trust Recession”Simple ways to show authenticity and stand out as a real educator in your product listings.[00:31:48] Using Your Classroom as an AdvantageWhy real classroom experience is your biggest differentiator in a growing AI-driven space.[00:32:29] Giving Back Through BusinessMike shares how he donates a portion of his earnings to support student mental health initiatives.Connect with Mike:https://seotpreneur.com/unicornhttps://www.youtube.com/@seotpreneurConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    118: The Ultimate Guide to Teachers Pay Teachers (TPT) SEO, Keywords, Titles, and Ranking Strategies

    Are your Teachers Pay Teachers (TPT) products actually showing up on Google, or are you missing out on a huge stream of organic traffic without even realizing it?In this episode, Lindsay sits down with SEO expert McKayla from The Comma Mama to break down exactly how teacher sellers can optimize their Teachers Pay Teachers (TPT) resources for Google search. From choosing the right keywords to understanding search intent and avoiding common SEO mistakes, this conversation is packed with actionable strategies that can help your products get discovered beyond the Teachers Pay Teachers (TPT) platform. They also dive into how AI search is evolving and what it means for your business moving forward.If you’ve ever wondered why some products rank and others don’t, or how to get consistent traffic without relying on social media, this episode will give you the clarity and direction you need.Key Discussion Points:[00:00:45] Why Google Traffic MattersWhy optimizing for Google helps you reach teachers who aren’t searching directly on Teachers Pay Teachers (TPT).[00:01:56] Understanding SEO and Search IntentWhat SEO actually means and why matching what buyers are looking for is key to ranking.[00:03:50] Teachers Pay Teachers (TPT) vs. Google SEO DifferencesHow the two platforms rank content differently and why you need to optimize for both.[00:04:44] Keywords as Your FoundationWhy keyword research drives your title, description, and overall visibility.[00:06:05] Where to Place KeywordsHow to use keywords effectively in your title, description, and product images.[00:08:05] Avoiding Keyword StuffingHow to keep your keywords natural while still optimizing your listings.[00:10:41] How Google Interprets Buyer BehaviorWhy clicks, purchases, and quick exits all impact your rankings.[00:13:39] Checking and Improving Your RankingsHow to test if your products are showing up on Google and refine your strategy.[00:16:24] Title Optimization and SEO RisksWhy changing titles too often can hurt your rankings and how to do it strategically.[00:18:30] Writing Clear, Clickable TitlesHow to balance readability, keywords, and user experience for better results.[00:23:18] AI Search and the Future of SEOWhat’s changing with AI tools and how they evaluate your products and store.[00:33:28] SEO Myths and Ranking OpportunitiesWhy even new sellers can outrank established shops with the right approach.Connect with McKayla:https://thecommamamaco.comhttps://www.threads.com/@commamama.cohttps://www.instagram.com/commamama.comhttps://thecommamamaco.com/tpt-seo-checklist?utm_source=guest_podcast&utm_medium=social&utm_campaign=teacher_business_schoolConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    117: Simple SEO Strategies That Actually Work on Teachers Pay Teachers (TPT)

    What if your SEO strategy isn’t the problem, but your conversion rate is?In this episode, Lindsay sits down with Matt Carey, creator of SEO Mantis, to unpack what’s really happening behind the Teachers Pay Teachers (TPT) search algorithm. If you’ve ever felt like you’re doing “all the right things” with keywords but still not seeing results, this conversation will shift how you think about SEO entirely. From understanding how conversions impact rankings to optimizing previews, titles, and descriptions, Matt breaks down SEO in a way that feels simple, doable, and actually effective.This episode is packed with practical insights, especially if SEO has ever felt overwhelming or confusing. You’ll walk away with a clearer understanding of how to get found and, more importantly, how to turn views into sales.Key Discussion Points:[00:00:41] Why SEO Alone Isn’t EnoughWhy having the right keywords is only part of the equation, and how conversions play a major role in boosting your rankings on Teachers Pay Teachers (TPT).[00:01:41] What the Teachers Pay Teachers (TPT) Algorithm Really Looks AtA deeper look into factors like wishlists, cart adds, and preview engagement, and how they influence where your product shows up in search.[00:03:41] Simplifying SEO for SellersWhy SEO doesn’t have to be complicated, and how thinking of it as a “matching game” can make it more approachable and actionable.[00:05:41] The Library Analogy for SEOA powerful way to visualize how keywords, titles, and rankings work together to help buyers find exactly what they need.[00:07:41] The Importance of Visuals and First ImpressionsHow thumbnails, previews, and descriptions mirror a book cover and summary, and why they matter just as much as keywords.[00:11:41] The Story Behind SEO MantisHow Matt identified a gap in the Teachers Pay Teachers (TPT) market and created a simple, user-friendly tool to help sellers optimize their listings.[00:12:41] What the SEO Mantis Extension Actually DoesAn inside look at how the tool analyzes titles, descriptions, keywords, and more to give actionable feedback.[00:15:41] The First Things to Check on Any ListingWhy your title, description snippet, and thumbnail are the most important elements for getting clicks and visibility.[00:17:41] Does Keyword Order Matter?How Teachers Pay Teachers' (TPT's) search predictions and trends suggest that keyword placement may play a bigger role than you think.[00:21:41] Why the Algorithm Is Always ChangingUnderstanding Teachers Pay Teachers (TPT) as a business and why constant updates are necessary, plus how sellers should adapt.[00:23:41] Turning Views into SalesHow to identify a conversion problem and improve previews, descriptions, and overall listing quality.[00:24:41] Writing Better Product DescriptionsWhat benefit statements are, why they matter, and how to avoid overwhelming buyers with too much information.[00:26:41] Easy Wins for Better PreviewsSimple strategies like watermarking your full resource or using video previews to increase buyer confidence.[00:28:41] Time Management for Teacher EntrepreneursA realistic approach to staying focused, including prioritizing top tasks and using time blocking effectively.[00:30:41] Pricing and Accessibility of SEO ToolsA breakdown of SEO Mantis pricing and why investing in SEO support can accelerate your business growth.Free pro access to SEO Mantis for one month. Subscribers can use promo code LB-MONTH at checkout. They can cancel anytime. Just go to seomantis.com to sign-upConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    116: How to Use Data to Grow Your Teachers Pay Teachers (TPT) Store Faster How to Use Data to Grow Your Teachers Pay Teachers (TPT) Store Faster with Your Data Playbook

    Are you focusing on the right data in your Teachers Pay Teachers (TPT) store, or are you guessing your way to growth?In this episode, Lindsay sits down with Jarrett Vaucher from Your Data Playbook to break down exactly how teacher sellers can use data to make smarter decisions and scale their businesses. If you’ve ever felt overwhelmed by your dashboard or unsure what metrics actually matter, this conversation simplifies everything.Jarrett walks us through the customer journey, from getting discovered to making the sale, and shows how small, strategic changes can lead to big results. You’ll also hear how top sellers think differently, what data actually drives revenue, and how tools like Your Data Playbook remove the guesswork so you can focus on what moves the needle.Key Discussion Points:[00:00:41] What to Expect from Data-Driven GrowthWhy understanding your data is the key to scaling your Teachers Pay Teachers (TPT) store and making smarter business decisions.[00:01:41] How Your Data Playbook Was CreatedJarrett shares how his background in analytics and his wife’s Teachers Pay Teachers (TPT) store led to building a tool for sellers.[00:03:41] Why the TPT Dashboard Isn’t EnoughThe limitations of Teachers Pay Teachers’ (TPT's) native data and why sellers struggle to interpret what’s actually working.[00:05:41] Understanding the Customer FunnelA breakdown of the full buyer journey, from discovery to purchase, and why each stage matters.[00:06:41] Discoverability and Keyword StrategyWhy showing up in search is everything and how ranking on page one impacts your sales.[00:08:41] Stopping the Scroll with CoversHow your product cover influences clicks and what makes a listing stand out in a crowded market.[00:09:41] The Role of Previews in ConversionWhy previews are one of the most important factors in converting buyers and building trust.[00:10:41] Are Video Previews Worth It?The pros and cons of video previews and why static previews often perform better.[00:13:41] The Conversion Phase ExplainedHow to build confidence with buyers and increase purchases through strong previews and social proof.[00:14:41] What Data Points to Track FirstThe most important metrics to focus on if you’re making under $500 per month.[00:16:41] Why SEO Should Come Before Product CreationHow to use search data to validate demand before you spend time creating resources.[00:19:41] The Three Growth LeversTraffic, conversion rate, and pricing, and how each one impacts your revenue.[00:21:41] How to Improve Low-Converting ProductsHow to identify weak products and what to tweak first to boost performance.[00:22:41] Pricing Myths That Hold Sellers BackWhy sellers are afraid to raise prices and how testing pricing can increase profits.[00:24:41] Inside Your Data PlaybookAn overview of the platform and how it provides actionable recommendations for growth.[00:26:41] The Product Change Tracker ExplainedHow to know if your changes actually worked and how much revenue they can generate.[00:28:41] Creating a Weekly Optimization PlanHow small, consistent updates can lead to meaningful growth over time.[00:30:41] SEO Tools for New SellersWhy SEO tools are the best starting point and how to use them to find product ideas.[00:31:41] What Top Sellers Do DifferentlyWhy the biggest difference is simply more page views and diversified traffic sources.[00:33:41] Can New Sellers Still Succeed?How newer products can still rank and why fresh reviews matter more than old ones.[00:36:41] Scaling Beyond Teachers Pay Teachers (TPT) TrafficHow adding email lists and other channels helps sellers grow faster.[00:38:41] Why Email Lists Matter MostThe importance of owning your audience and why email outperforms social media.[00:41:41] How AI Is Changing Teachers Pay Teachers (TPT) BusinessesHow AI speeds up creation and optimization while still requiring your expertise.[00:44:41] Thinking Like a Business OwnerWhy shifting your mindset is essential for long-term success on Teachers Pay Teachers (TPT).[00:46:41] A Generosity MomentJarrett shares how his family gives back both in business and in their local community.Your Data Playbook: https://www.yourdataplaybook.comFree Audit: https://www.yourdataplaybook.com/free-store-auditConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    115: From TPT to Etsy: How to Reach More Buyers and Grow Your Business

    What if you could turn your existing Teachers Pay Teachers (TPT) resources into a whole new income stream, without creating anything new?In this episode, Lindsay sits down with Etsy expert Dylan Jahraus to break down exactly how teacher sellers can expand beyond Teachers Pay Teachers (TPT) and tap into a completely different audience on Etsy. From understanding the Etsy customer to optimizing listings for search and conversions, this conversation is packed with actionable strategies. Whether you're brand new to Etsy or just curious about diversifying your revenue, this episode will help you see what’s possible and how to get started.Key Discussion Points:[00:00:41] Why Etsy Is a Powerful Opportunity for Teachers Pay Teachers (TPT) SellersHow Etsy reaches a different audience, including parents, homeschool families, and tutors, giving teachers access to new streams of income.[00:04:41] Understanding the Etsy Customer vs. Teachers Pay Teachers (TPT) BuyerWhy Etsy shoppers are often browsing for ideas and solutions, and how that changes the way you position your products.[00:06:41] What Types of Teacher Resources Sell Well on EtsyFrom early childhood activities to test prep and even higher-level content, what niches are performing across the platform.[00:09:41] How to Open Your Etsy Shop the Right WayWhy timing matters when launching your shop and how to take advantage of Etsy’s early visibility boost.[00:10:41] Creating Listings That Actually Get FoundHow to shift from product-focused titles to customer-focused keywords that match how people search on Etsy and Google.[00:12:41] Using Images to Drive ConversionsWhy Etsy gives you up to 20 photos and how to use them like a sales page to showcase value, usage, and outcomes.[00:14:41] Writing Descriptions for Mobile ShoppersHow Etsy’s mobile-first experience changes the way you write descriptions and present product details.[00:16:41] Increasing Sales with Simple Messaging StrategiesHow automated messages and bundle offers can turn low-cost purchases into higher-value sales.[00:19:41] Owning the Customer Experience on EtsyWhy having control over messaging, policies, and communication gives you a competitive edge.[00:20:41] Driving Traffic Without Paid AdsHow to use SEO, pricing strategy, and perceived value to stand out in Etsy search results.[00:21:41] The Power of Loss Leaders for Shop GrowthWhy low-priced, high-volume listings can boost visibility across your entire shop.[00:22:41] Leveraging Pinterest for Consistent TrafficHow Pinterest integrates with Etsy and why optimized images can drive long-term organic traffic.[00:24:41] Understanding Etsy Fees and CostsA breakdown of listing fees, transaction fees, and what to expect when starting your shop.[00:25:41] Using Facebook Groups to Find CustomersWhy Facebook groups are one of the fastest ways to connect with your ideal audience and generate sales.[00:27:41] Common Listing Mistakes That Hurt SalesHow weak images, lack of clarity, or missing trust signals can stop customers from purchasing.[00:28:41] Building Trust Through Authority and ReviewsWhy showcasing your teaching experience and leveraging reviews can significantly boost conversions.[00:30:41] How to Get Started Without OverwhelmWhy you only need one product to begin and how to build momentum step by step.[00:31:41] Balancing Business and Family LifeA realistic look at building a business in the margins and redefining productivity as a busy teacher or parent.[00:33:41] A Powerful Perspective on Generosity and FreedomHow building a business can create opportunities to give back through time, experiences, and financial support.Dylan's 16-step checklist: https://dylanjahraus.info/16-step-checklist-adsConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  9. 123

    114: How to Prepare for Tax Season as a Teachers Pay Teachers Seller (Without the Stress)

    Are you feeling overwhelmed trying to figure out taxes for your Teachers Pay Teachers (TPT) business? You’re not alone, and the good news is, it doesn’t have to be complicated.In this episode, Lindsay sits down with Emily Bryant from All About Accounting to break down everything Teachers Pay Teachers (TPT) sellers need to know about preparing for tax season. Whether you’re brand new to selling on Teachers Pay Teachers (TPT) or you’ve been running your teacher business for years, this conversation will help you get organized, understand your options, and feel more confident about your finances. From business bank accounts to deductions and deciding whether you need an LLC, this episode is packed with practical, easy-to-follow advice designed specifically for teacherpreneurs.Key Discussion Points:[00:00:41] The #1 Tax Tip Every Teachers Pay Teachers (TPT) Seller Needs to KnowWhy opening a separate business bank account is the first step to simplifying your taxes and staying organized as a Teachers Pay Teachers seller.[00:03:12] LLCs vs. Sole Proprietor for TPT SellersWhat you need to know about business structures, when an LLC makes sense, and how it impacts your taxes as a teacher business owner.[00:07:28] Best Tax Deductions for Teachers Pay Teachers (TPT) SellersA breakdown of common write-offs like digital tools, curriculum resources, office supplies, and other often-missed deductions.[00:12:05] DIY Taxes vs. Hiring a CPAHow to decide whether to file your own taxes using software like TurboTax or hire a professional for your Teachers Pay Teachers (TPT) business.[00:16:44] Common Tax Mistakes TPT Sellers MakeThe biggest pitfalls teachers run into during tax season and how to avoid costly errors.Connect with Emily Bryant: All About AccountingConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  10. 122

    113: How Teachers Can Turn Teachers Pay Teachers (TPT) Resources into Amazon KDP Books

    Are you sitting on a library of Teachers Pay Teachers (TPT) resources that could be earning you income somewhere else too?In this episode, Lindsay shares an exciting opportunity for teacher entrepreneurs who want to expand beyond Teachers Pay Teachers (TPT) and turn their existing resources into published books on Amazon KDP. If you have already created educational materials, you may be closer to publishing a book than you think.Lindsay walks through what’s inside her new course that teaches educators how to transform their current resources into Amazon KDP books quickly and efficiently. From setting up your account to formatting your book and launching it successfully, this training is designed to simplify the process and help teachers start earning from a brand new platform.Key Discussion Points:[00:00:41] A New Course for Teacher EntrepreneursLindsay announces the launch of her highly requested course that teaches teachers how to sell educational books using Amazon KDP.[00:01:05] Real Results from Publishing on KDPShe shares her own experience selling 13 books in less than a month with just one title, plus results from a team member who sold 11 books in a single month.[00:01:24] Turning Existing Teachers Pay Teachers (TPT) Resources into BooksLearn how teachers can repurpose educational materials they have already created and convert them into publishable books in less than a week.[00:01:46] Step by Step Setup and Book CreationThe course walks through setting up a free KDP account, connecting payment information, selecting the right product, formatting pages, and assembling the full book.[00:02:05] Designing a Scroll Stopping Cover and ListingLindsay explains why book covers are critical for visibility on Amazon and how to create a compelling cover that grabs attention.[00:02:28] Publishing, Pricing, and Standing Out on AmazonInside the training, she teaches how to upload the book, price it strategically, create an author profile, and use A+ Content to make listings stand out.[00:02:47] Launching Your Book and Generating SalesLindsay shares strategies for launching your book effectively so it begins generating income quickly.[00:03:06] Templates, Bonuses, and Launch ResourcesThe program includes interior templates, cover templates, launch emails, and a complete checklist to guide you through the entire process.KDP Course: lindsaybowden.com/KDP ($97 today only!)One of Lindsay's Amazon KDP Workbooks: https://www.amazon.com/dp/B0GLYKZQ15Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  11. 121

    112: The Best Next Income Stream for Teachers Pay Teachers (TPT) Sellers? An Introduction to Amazon KDP

    Are you a Teachers Pay Teachers (TPT) seller who wants to increase your income without creating an entirely new business from scratch? What if your next revenue stream could come from resources you have already made?In this episode, Lindsay shares why Amazon KDP might be the best next step for teacher business owners who are ready to diversify their income. After personally listing more than 10 workbooks and working through every formatting mistake along the way, she breaks down exactly how Kindle Direct Publishing works, how royalties are calculated, and how to turn your existing Teachers Pay Teachers (TPT) content into print workbooks that sell organically on Amazon. If you have been curious about KDP but unsure where to start, this episode gives you a clear, practical overview.Key Discussion Points:[00:00:41] Why KDP Is a Smart Next Income Stream for Teachers Pay Teachers (TPT) SellersWhy Amazon KDP is a natural expansion for teacher entrepreneurs who want additional revenue without building something completely new.[00:01:00] What Is Amazon KDP and How Does It Work?An overview of Kindle Direct Publishing, including how you upload a workbook, how Amazon prints and ships it, and why there are no upfront startup costs.[00:02:50] Understanding the Royalty StructureHow pricing works, how printing costs are calculated, and what the 60 percent royalty means for your actual profit per book.[00:04:02] Is KDP Really Passive Income?What makes KDP close to passive income, how the search algorithm works, and why organic sales can add up over time.[00:05:31] What Teachers Pay Teachers (TPT) Products Translate Well to KDPWhich types of resources, such as worksheets and guided notes, work best as print workbooks and which digital products do not translate.[00:06:49] Reaching a Different Audience on AmazonWhy your KDP customers are typically parents, homeschool families, and tutors, and how that should shape your workbook content.[00:07:15] Formatting Your Workbook the Right WayThe required half-inch margins, how to set up guides in Canva or PowerPoint, and the importance of clean, printable layouts.[00:07:39] Adding Teaching Support for ParentsWhy including teaching tips, detailed answer keys, and extra support resources can lead to better reviews and repeat buyers.[00:08:29] Using Teachers Pay Teachers (TPT) and KDP TogetherHow to cross-promote your Teachers Pay Teachers (TPT) store and KDP books to reach different audiences and maximize sales across both platforms.Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    111: How to Price Your Teachers Pay Teachers (TPT) Products for Maximum Profit

    Are you second-guessing your prices every time you upload a new resource to Teachers Pay Teachers (TPT)? Wondering if you’re charging too much, or worse, not enough?Pricing can feel emotional. You’ve poured time and expertise into creating something valuable, and now you have to decide what it’s worth. In this episode, Lindsay walks you through practical, experience-backed pricing strategies that help you think long term. Instead of pricing based on hours worked or guesswork, you’ll learn how to use market research, buyer psychology, and smart product structuring to price with confidence and profitability.Whether you’re brand new to Teachers Pay Teachers (TPT) or refining an established store, this episode will help you make strategic pricing decisions that support growth and sustainability.Key Discussion Points:[00:00:41] Why Pricing Feels So Stressful for SellersWhy pricing plays such a big role in a buyer’s decision and why using best practices matters more than you think.[00:01:23] The Power of Market ResearchHow to find comparable products in your niche and choose a “happy medium” price that builds trust and credibility.[00:01:43] Why Cheaper Isn’t Always BetterHow underpricing can actually signal lower quality to buyers and hurt your long-term sales potential.[00:02:48] Stop Pricing Based on Your TimeWhy calculating your hourly rate per resource is short-sighted, and how to shift to a scalable, long-term income mindset.[00:03:35] Understanding Teachers Pay Teachers (TPT)’s Transaction FeesWhat happens when carts total less than $3 and how that impacts your pricing strategy.[00:04:25] Creating Resources That Are Worth $3 or MoreWhy a single worksheet won’t cut it, and how to think bigger when planning high-quality products.[00:04:44] Why Educator Expertise Still Wins Over AIHow your classroom experience gives you a competitive edge and helps you create resources AI simply cannot replicate.[00:05:44] The Strategy Behind High-Quality FreebiesWhy having strong free resources attracts buyers, builds trust, and turns freebie seekers into paying customers.[00:06:59] Using the “Under $5” Filter to Your AdvantageHow pricing at $4.50 instead of $4.99 can help you show up in filtered searches without looking spammy.[00:08:44] The Psychology of 99-Cent Pricing on Teachers Pay Teachers (TPT)Why $4.99 may look out of place on Teachers Pay Teachers (TPT) and why whole numbers or 50-cent increments feel more aligned with the platform.[00:09:45] How to Price Bundles StrategicallyWhy 10 to 20 percent discounts work well, and how Teachers Pay Teachers (TPT)’s bundle tool visually increases perceived savings for buyers.[00:10:53] Price Per Page Guidelines and When to Use ThemWhere the 10-cent-per-page rule still applies, when it doesn’t, and why market research always matters more than rigid formulas.FREE Pricing Guide: lindsaybowden.com/priceConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  13. 119

    110: Teachers Pay Teachers (TPT) Success Story - Kama

    Are you sitting on great classroom resources but barely seeing any sales on Teachers Pay Teachers (TPT)? Or maybe you’re wondering if there’s even room for you in a “saturated” lower elementary market.In this episode, Lindsay sits down with Teacher Resource Academy member Kama, a third grade teacher, new mom, and now Top 1% Teachers Pay Teachers (TPT) seller. What started as a small side hustle to help pay for her wedding has grown into consistent four figure months, enough to cover her child’s daycare and even open the door to staying home in the future.Kama shares what changed after joining TRA, how she identified profitable gaps in the market, and how she created nearly 150 resources in a single summer while on maternity leave. If you’ve ever doubted whether Teachers Pay Teachers (TPT) could truly make an impact on your finances, this episode will challenge that belief.Key Discussion Points:[00:00:41] From Side Hustle to Serious IncomeKama shares how she opened her Teachers Pay Teachers (TPT) store in January 2023 to help fund her wedding, but initially struggled to gain traction in the crowded preschool market.[00:02:08] Why Great Resources Alone Are Not EnoughThe shift that happened when she realized listing, marketing, and positioning matter just as much as the quality of the resource itself.[00:03:47] Navigating a “Saturated” Lower Elementary MarketWhy competition in grades Pre-K through third is real, but opportunity still exists if you know how to stand out.[00:04:47] Treating Teachers Pay Teachers (TPT) Like an InvestmentHow joining Teacher Resource Academy helped her move from guessing to executing with clarity and confidence.[00:05:36] Finding a Gap in the Market During Maternity LeaveHow creating resources she personally needed led her to discover unmet demand, and why that strategy continues to pay off.[00:06:40] Hitting Top 1% StatusWhat it felt like to see her November sales place her in the Top 1% of sellers, and how quickly her store scaled.[00:07:14] Building a 350 Resource StoreHow she doubled her store from 150 to 300 resources in one summer while caring for a newborn.[00:08:36] Creating Resources in BulkThe systems and tools she used to streamline production, including template based creation and bulk workflows.[00:09:28] Four Figure Months and Real BillsHow her Teachers Pay Teachers (TPT) income now covers daycare costs and is creating options for her family’s future.[00:10:26] Using Data to Find Profitable KeywordsHow she uses keyword research tools to identify high popularity, low competition ideas in her niche.[00:13:07] Balancing Teaching, Motherhood, and Teachers Pay Teachers (TPT)Why intentional work blocks, clear to do lists, and focused time make all the difference.[00:14:18] Overcoming Imposter SyndromeThe mindset shift that helped her keep showing up, even when success felt surreal.[00:15:08] Why Getting Help Speeds Up ResultsHow investing in guidance helped her earn back her program cost quickly and avoid years of trial and error.Kama's TPT Store: https://www.teacherspayteachers.com/store/extraordinary-enrichmentBulk Creator: https://www.bearwoodlabs.com/products/bulkcreator/Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  14. 118

    109: How to Go from 3 Figures to 4 Figures on Teachers Pay Teachers (TPT) Finding Gaps in the Market

    If you feel like Teachers Pay Teachers (TPT) is too crowded to break into, or you’re tired of creating resources that don’t sell, this episode will completely change how you think about product ideas.In this episode, Lindsay walks you through one of the most effective strategies for increasing sales on Teachers Pay Teachers (TPT), finding gaps in the market. Whether you’re brand new and don’t even have a store yet, or you’re an established seller in a high-competition niche, this approach helps you create resources teachers are actively searching for with far less competition. Lindsay also gives a behind-the-scenes look at how she uses keyword data to guide what she creates, instead of guessing.Key Discussion Points:[00:00:41] Why finding gaps in the market leads to faster salesHow identifying high-demand, low-competition resources can help both new and established sellers make sales more consistently.[00:01:14] Why competition looks different across grade levelsHow seller saturation varies between lower elementary and secondary subjects, and why this matters when choosing what to create.[00:01:37] Finding product ideas from real classroom needsHow gaps in the market often come from resources you need but cannot find, and why those ideas tend to perform well.[00:02:38] Using keyword data instead of guessingHow Lindsay uses keyword research to validate ideas before creating resources, saving time and energy.[00:02:56] How the Seller Spy Keyword Generator worksA walkthrough of how the keyword generator shows popularity and competition so you can spot real opportunities.[00:03:23] Understanding green, yellow, and red keyword indicatorsWhat each color means and how to decide which keywords are worth targeting.[00:04:18] Why keywords alone are not enoughHow strong covers, previews, and product quality work together with keywords to improve search ranking.[00:04:35] Using seasonal and holiday keywords strategicallyWhy holiday-related keywords often create powerful opportunities, even outside the peak season.[00:05:35] Using long-tail keywords to reduce competitionHow getting more specific with your keywords helps you avoid overly crowded search results.[00:07:06] Creating a personal keyword idea bankWhy keeping a running list of low-competition keywords makes content creation easier and more strategic.[00:07:42] Avoiding overly broad keywordsWhy trying to rank for extremely broad terms makes it harder to get visibility and sales.[00:08:01] A realistic plan for using Seller Spy effectivelyHow to use free searches or a single paid month to build a strong list of product ideas.Resources:Seller Spy: Research what’s trending and spy on top TPT sellers to stay ahead.https://sellerspy.co/?via=lindsay Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    108: How to Turn Your Teachers Pay Teachers (TPT) Preview Into a Sales Tool

    If your Teachers Pay Teachers (TPT) resources are getting views but not sales, there’s a good chance your preview file is the missing piece. What if one simple update could dramatically increase your conversion rate without creating a single new product?In this episode, Lindsay breaks down why your preview file is one of the most important parts of any Teachers Pay Teachers (TPT) listing and how to use it strategically to help buyers confidently say yes. From common mistakes sellers make to what high converting previews actually include, this episode walks you through exactly how to turn your preview into a true sales asset, not just a formality.Key Discussion Points:[00:00:41] Why Preview Files Matter More Than You ThinkThe surprising difference in conversion rates between listings with previews and those without, and why previews act as a test drive for digital resources.[00:01:45] How Buyers Actually Move Through a TPT ListingUnderstanding the full customer journey from search results to purchase, and where the preview fits into that decision making process.[00:03:03] The Role of Covers, Thumbnails, and PreviewsHow keywords get buyers found, covers earn the click, and previews close the sale.[00:04:21] Why You Should Never Upload Your Actual ResourceThe risks of using watermarked resources as previews and why this outdated practice hurts sales.[00:06:05] Selling the Value, Not Just Showing the ProductHow to use your preview to explain what’s included, why it matters, and how it makes a teacher’s life easier.[00:06:46] The Best Size and Format for Preview FilesWhy 16 by 9 previews work better than standard paper sizes and how they improve the browsing experience.[00:07:24] What to Include Inside a High Converting PreviewKey sections to add, including what’s included, why teachers will love it, topics covered, and selling points.[00:08:53] Using Testimonials and Social Proof in PreviewsWhen and how to add reviews to your preview files, and when they are not necessary.[00:09:17] Linking to Bundles and Bigger OffersHow to ethically upsell bundles inside preview files and track clicks using TPT links.[00:10:21] Should You Add Terms of Use to Your Preview?A legal perspective on whether terms of use belong in previews and what Lindsay currently recommends.[00:11:23] Preview Strategy for High Ticket ProductsHow previews change when you’re selling a full curriculum versus a low cost resource.[00:11:41] PDF Previews vs Video PreviewsWhy PDF previews often outperform video previews and where video still makes sense.[00:14:35] Creating a Reusable Preview Template in CanvaHow to build one master preview template in Canva to save time and keep branding consistent.[00:15:46] Protecting Answer Keys Inside PreviewsWhy you should blur answer keys and how to prevent students from misusing your previews.[00:16:48] Final Best Practice for Every Paid ResourceThe non negotiable rule every TPT seller should follow when uploading paid products.Resources Mentioned:TPT Preview Template: https://learn.lindsaybowden.com/previewConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  16. 116

    107: Teacher Side Hustles That Actually Last: A Teachers Pay Teachers (TPT) Success Story

    Teacher Side Hustles That Actually Last: A Teachers Pay Teachers (TPT) Success StoryHave you ever wished your teacher business could simply cover one meaningful expense, without pressure to quit your job or chase unrealistic income goals?In this episode of the Teacher Business School podcast, Lindsay sits down with long-time Teacher Resource Academy member Robin Cornecki to talk about steady growth, skill building, and what’s possible when you focus on progress instead of perfection. Robin shares how she went from slowly creating her first Teachers Pay Teachers (TPT) freebie to building hundreds of resources, paying for her daughters’ competitive dance lessons, and eventually expanding into tutoring and Praxis prep. This conversation is a powerful reminder that sustainable teacher businesses are built one skill, one resource, and one decision at a time.Key Discussion Points:[00:00:41] Meet Robin Cornecki and her teaching backgroundRobin shares her 23-year journey as a secondary math teacher in a small rural district and explains how teaching multiple preps shaped her need for efficient, differentiated resources.[00:01:49] Starting a Teachers Pay Teachers (TPT) store without a business planRobin talks about opening her Teachers Pay Teachers (TPT) store in December 2019, uploading her first freebie, and learning everything through trial and error.[00:04:47] Making resources before Teachers Pay Teachers (TPT) and why it matteredHow creating materials by hand, on index cards and in Word, laid the foundation for turning classroom resources into sellable products later.[00:08:44] The struggle with slow, perfection-driven creationRobin explains how it once took weeks to finish a single resource and how perfectionism and lack of digital skills slowed her progress.[00:12:44] Discovering Math Resource AcademyA Pinterest search led Robin to Lindsay’s blog, email list, and eventually enrolling in Math Resource Academy as a birthday gift to herself.[00:17:23] Learning digital skills that changed everythingHow step-by-step tutorials, templates, and community support helped Robin confidently use PowerPoint, Google Slides, and Forms to create resources faster.[00:21:39] Going from 10 resources to over 200Robin shares how improving her systems allowed her to consistently publish new resources and dramatically grow her Teachers Pay Teachers (TPT) store.[00:24:49] Creating and selling a full math curriculumWhy Robin focused on building an eighth-grade curriculum, how she priced it strategically, and why it continues to sell years later.[00:28:04] Using Teachers Pay Teachers (TPT) income to pay for real lifeRobin reflects on the moment her Teachers Pay Teachers (TPT) income fully covered her daughters’ competitive dance expenses and what that financial relief meant for her family.[00:32:53] Expanding beyond Teachers Pay Teachers (TPT) into tutoringHow tutoring during the pandemic opened Robin’s eyes to new income opportunities and led her toward Praxis exam support.[00:35:48] Building Praxis prep courses and study guidesRobin explains how she turned her teaching expertise into Praxis Core and Middle School Math study materials, including books published through Amazon KDP.[00:39:00] Balancing multiple income streams as a teacherWhy having Teachers Pay Teachers (TPT), tutoring, and digital products together creates more stability and flexibility than relying on a single platform.[00:41:59] Leading with generosity in the classroomRobin shares how she supports students in her small rural school through supplies, food, and simply being a trusted adult.Resources Mentioned:robincornecki.com/studylindsaybowden.com/starthttps://www.teacherspayteachers.com/store/robin-cornecki-round-robin-math https://www.instagram.com/robin.cornecki/Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  17. 115

    106: Teachers Pay Teachers (TPT) Ads Explained What Really Happens When You Promote a Product

    Teachers Pay Teachers Ads (TPT) Explained What Really Happens When You Promote a ProductHave you ever wondered if paying for ads on Teachers Pay Teachers (TPT) is actually worth it, or if it just eats into your hard-earned profits?In this episode, Lindsay walks you through her real-life experience using the Promote Products feature on Teachers Pay Teachers. She breaks down exactly how it works, how to set it up, what she spent, what she earned, and whether she would do it again. If you have ever been tempted to try TPT ads or felt unsure about where to invest your marketing dollars, this episode gives you honest insight so you can make informed decisions for your business.Key Discussion Points:[00:00:41] What Promote Products on Teachers Pay Teachers (TPT) Actually IsA clear explanation of what the Promote Products feature is, where to find it in your dashboard, and how it functions like an internal ad system on Teachers Pay Teachers (TPT).[00:01:41] How to Set Up a Promoted ProductThe step-by-step process of choosing a category, selecting a product, and picking available dates, plus why slots can sell out months in advance.[00:02:41] Why Timing and Dates Matter So MuchHow choosing less competitive dates like holidays and weekends affected results, and why ideal dates often sell out quickly.[00:03:41] Real Results, Costs, and ROI BreakdownAn honest look at how much was spent, how many sales came in, and what the actual return on investment looked like.[00:04:41] Where Promoted Products Appear in SearchA walkthrough of how sponsored resources show up in Teachers Pay Teachers (TPT) search results and category pages, and why visibility alone does not always lead to conversions.[00:06:41] When Promote Products Might Not Be Worth ItWhy promoted listings can feel disconnected from buyer intent and how mismatched sponsored results can impact effectiveness.[00:07:41] Better Advertising Options for Teachers Pay Teachers (TPT) SellersWhy Meta ads on Facebook and Instagram have delivered stronger results, and how Lindsay uses both low-ticket product ads and lead magnets to grow her business.Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  18. 114

    105: What New Teachers Pay Teachers (TPT) Sellers Need to Know, Lessons From a First-Year Store Owner

    What New Teachers Pay Teachers (TPT) Sellers Need to Know, Lessons From a First-Year Store OwnerWhat does it really look like to start a Teachers Pay Teachers (TPT) store from scratch when you didn’t even know TPT existed a month earlier?In this episode of the Teacher Business School podcast, Lindsay sits down with Cherene Chan, a Teacher Resource Academy student from the UK, to talk about her journey from online ESL teaching and major health challenges to opening a Teachers Pay Teachers (TPT) store, making consistent sales, and earning her first five-star reviews.Cherene shares what surprised her most about selling on Teachers Pay Teachers (TPT), how long it took to make her first sale, what finally helped her gain traction, and the mindset shifts that made the biggest difference. This conversation is especially encouraging for newer sellers, international teachers, and anyone feeling overwhelmed at the beginning.Key Discussion Points:[00:00:41] Meet Cherene and Her Teachers Pay Teachers (TPT) JourneyHow Cherene went from never hearing about Teachers Pay Teachers to opening her own store after finding a free Instagram workshop.[00:02:21] Teaching Online and Navigating Health ChallengesCherene shares her background teaching ESL online, earning TEFL certifications, and rebuilding momentum after major jaw surgery.[00:04:22] Discovering the Three-Day Board Game ChallengeWhat caught Cherene’s attention about the free workshop, why she almost didn’t sign up, and how creating her first resource sparked everything.[00:06:01] Opening Her Teachers Pay Teachers (TPT) Store and Making the First SaleHow long it took Cherene to open her store, when her first sale came in, and why earning $1.60 felt so meaningful.[00:08:41] What the Early Days of Selling Really Felt LikeThe overwhelm, self-doubt, and steep learning curve that came with learning PowerPoint, Canva, and the business side of Teachers Pay Teachers (TPT).[00:11:01] Choosing a Niche and Creating ESL Grammar ResourcesWhy Cherene focuses on ESL grammar, lesson slides, and editable worksheets, and how product lines help her work faster.[00:13:21] Selling on Teachers Pay Teachers (TPT) as a UK-Based SellerHow Cherene adapts her resources for American English, creates US holiday products, and turns being international into an advantage.[00:15:21] Hitting 50+ Sales as a New SellerWhat it felt like to pass the 50-sale milestone and why tracking progress kept her motivated.[00:16:41] Receiving Her First Five-Star ReviewThe emotional moment Cherene realized she had earned a five-star review and why that validation meant so much.[00:19:21] Why Training and Support MatterCherene explains why she believes trying to figure out Teachers Pay Teachers (TPT) alone would have led to quitting early.[00:21:41] How Resource Creation Gets Faster Over TimeFrom seven hours to three minutes, how repetition, templates, and experience changed everything.[00:24:01] The Importance of Covers, Thumbnails, and PreviewsWhat finally helped Cherene improve page views and sales after reworking her covers and previews months later.[00:26:41] Advice for New and Overwhelmed SellersCherene’s most important advice for beginners who want to succeed on Teachers Pay Teachers (TPT) without burning out.Cherene's Teachers Pay Teachers (TPT) Link:https://www.teacherspayteachers.com/store/learn-with-cheziConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  19. 113

    104: Terms of Use and Credits Pages for Teachers Pay Teachers (TPT) Sellers Explained

    Terms of Use and Credits Pages for Teachers Pay Teachers (TPT) Sellers ExplainedHave you ever wondered whether your Teachers Pay Teachers (TPT) resources are actually protected, or if you are missing something important behind the scenes?In this episode, Lindsay walks through exactly what should be included in your Terms of Use page and your Credits page for Teachers Pay Teachers (TPT) resources. This is a practical, step by step, and very visual breakdown of how Lindsay sets up her own files, why these pages matter for protecting your work, and how to keep things simple while still staying legally safe. If you sell on TPT, this is one of those foundational episodes that can save you headaches later.Key Discussion Points:[00:00:41] Why every Teachers Pay Teachers (TPT) resource needs a Terms of Use pageAn overview of what a Terms of Use page is, why it matters for protecting your resources, and how it applies to every product you upload to TPT.[00:01:41] What to include in your Terms of Use pageLicensing terms, copyright language, and clear “you may” and “you may not” sections that spell out how buyers can use your resource.[00:03:41] Making your Terms of Use visible before purchaseWhy buyers need access to your terms before purchasing and how to do this using previews, descriptions, and linked documents on Teachers Pay Teachers (TPT).[00:04:41] What a Credits page actually isHow a Credits page differs from a Terms of Use page and when you are required to include one based on fonts and clip art usage.[00:05:41] Turning your Credits page into a Thank You pageWhy Lindsay combines credits, a short bio, contact information, and social links to improve buyer experience and reduce negative reviews.[00:06:41] Using your resource files to grow your email listHow to include a lead magnet inside your Terms of Use or front pages to turn TPT buyers into email subscribers.[00:07:41] Different ways to package your filesPros and cons of uploading a zipped folder versus merging your Terms of Use directly into your resource PDF.[00:08:41] Common issues with zip files on Teachers Pay Teachers (TPT)What happens when TPT renames zip files, why buyers may get error messages, and how to handle these questions efficiently.[00:09:41] When and how to include artist logosWhat to do if clip art or font creators require logos instead of text links and how to add and hyperlink them correctly in Canva.Resources mentioned:Creative Contracts: Legal contract templates made for digital product sellers and course creators. You NEED these if you want to make a website (privacy policy and terms) (Use code LINDSAYB for 30% off!) https://lddy.no/13pcn Episode 51: Get Your Digital Product Business Legally Legit https://lindsaybowden.com/podcast/051/Subscribers to Sales Email List CourseConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  20. 112

    103: Top Education Trends That Will Shape Teachers Pay Teachers (TPT) Sales in 2026

    Top Education Trends That Will Shape Teachers Pay Teachers (TPT) Sales in 2026Have you started mapping out the resources you want to create in 2026? Before you jump in, it helps to understand what teachers will actually be searching for and purchasing in the year ahead. This episode breaks down the biggest education trends influencing buying decisions on Teachers Pay Teachers (TPT) so you can create strategically, stay ahead of shifts in the market, and position your store for continued growth.From accessibility laws and science of reading mandates to AI, financial literacy requirements, and the rapid rise of homeschool and hybrid schooling, these trends offer powerful insight into what teachers need most. Use them as inspiration for new product ideas, resource updates, and stronger SEO in your listings.Key Discussion Points:[00:00:41] Why 2026 Buying Behavior Is ChangingA quick overview of why understanding education trends helps you plan the resources you want to create or update for the coming year.[00:01:13] New Accessibility Laws You Need to KnowHow upcoming accessibility requirements affect both digital and printable PDFs and what changes you may need to make for screen reader friendly resources.[00:02:01] Accessibility Design Tips for Teachers Pay Teachers (TPT) CreatorsKey elements like clear heading structure, readable fonts, high contrast, dyslexia friendly options, and avoiding text saved as images.[00:02:30] Alt Text, Tagged PDFs, and Additional Compliance StepsExtra accessibility practices to incorporate as new Title II expectations take effect across schools and districts.[00:02:74] The Growing Demand for Science of Reading ResourcesWhy reading score concerns are pushing states toward science of reading aligned materials and how creators can use the term for SEO.[00:03:37] Budget Constraints and the $3 Pricing Sweet SpotWhat shrinking classroom budgets mean for pricing strategy, plus how bundles and product lines can support sales.[00:04:13] Why Breaking Large Units Into Smaller Products MattersThe case for listing smaller standalone resources instead of only publishing full units at higher price points.[00:04:73] Phone Bans and the Decline of QR Code Dependent ResourcesHow schoolwide phone restrictions are affecting QR based activities and why offering non device options matters.[00:05:00] Updating Older QR Heavy Products for Modern ClassroomsTips for creating alternatives or duplicate versions that function without phones.[00:05:20] How AI Is Changing the TPT MarketplaceWhy the rise of AI generated content means teachers will expect higher quality and will be more skeptical of low effort resources.[00:06:21] Teaching AI Literacy in ELA and Social StudiesOpportunities to create lessons about ethical and effective AI use for upper elementary through high school classrooms.[00:06:93] The Continued Growth of Interactive Digital ResourcesWhy digital interactivity still matters even as phone use decreases and which formats tend to engage students most.[00:07:57] The Importance of Real World and STEM Based TasksHow project based learning and real world application activities are becoming more valuable to schools.[00:08:73] Financial Literacy as a Fast Growing Curriculum NeedStates requiring financial literacy instruction and why budgeting, investing, and similar topics present strong product opportunities.[00:09:82] Mental Health and SEL Requirements in New StandardsHow new legislation, including in California, increases demand for mental health and SEL aligned content across grade levels.[00:10:36] State Standard Updates Teachers Will Be Shopping ForA look at upcoming changes in ELA and math standards across several states and how creators can align resources.[00:11:21] The Massive Rise of Homeschool and Hybrid School BuyersWhy this customer base is expanding and how to speak directly to their needs in titles, descriptions, and resource design.[00:12:00] What Homeschool Buyers Look For in Teachers Pay Teachers (TPT) ResourcesSmall but important differences that can make your existing resources more relevant to homeschooling families.[00:12:46] Understanding the Impact of Open Educational Resources (OER)What free, editable materials offer teachers and how TPT creators can compete with them.[00:13:29] Why Highly Editable and Differentiated Resources WinHow editability and built in differentiation help your products stay competitive with free OER options.[00:14:13] Offering Freebies That Lead to Paid SalesA strategic approach to high quality free resources that attract buyers without relying on samples alone.[00:14:50] Converting Freebie Seekers Into Loyal CustomersHow excellent freebies showcase your quality and encourage teachers to purchase full product lines.[00:15:50] Final Thoughts and Inspiration for Your 2026 Resource PlanningA reminder not to feel overwhelmed and to use these trends as helpful direction as you prepare for the year ahead.Resources mentioned:Chat GPT (Open AI): https://chatgpt.com/Science of Reading: https://www.improvingliteracy.org/resource/the-science-of-reading-an-overviewOpen Educational Resources (OER): https://oercommons.org/Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  21. 111

    102: How to Upload Google Activities to TPT the Right Way

    How to Upload Google Activities to Teachers Pay Teachers (TPT) the Right WayAre you creating Google Classroom activities but unsure how to upload them to Teachers Pay Teachers in a way that actually works for buyers? Many teacher authors run into tech issues, confusing upload options, or links that break after purchase. In this episode, Lindsay walks you through the simplified, reliable method she uses to upload every Google resource in her store, plus what has changed with Google Forms since summer 2025.You’ll learn how to prep your files, how to correctly create forced copy links, and how to protect your originals so nothing gets overwritten. Whether you are brand new to digital resources or ready to streamline your process, this episode gives you a clear step-by-step system you can trust.Key Discussion Points:[00:00:41] What Counts as a Digital Resource on TPTLindsay clarifies the difference between digital downloads and true digital activities that integrate with Google Classroom or Microsoft Teams.[00:01:07] Why She Avoids Uploading Directly From Google DriveUploading through Google Drive inside TPT can trigger confusing access prompts for buyers, so Lindsay uses a different method to avoid tech issues.[00:01:48] What Buyers Receive Inside a Digital and Printable Zip FileAn overview of the printable version, answer key, terms of use, and the digital instructions template with the forced copy link.[00:02:23] How to Package and Upload a Digital-Only ResourceWhy a single PDF containing instructions and the forced copy link is the simplest and most reliable upload method.[00:03:14] Understanding Forced Copy Links for Google ActivitiesHow forced copy links work and why they ensure each buyer gets their own editable version without accessing your originals.[00:04:14] Creating Forced Copy Links in Older Google FormsA walkthrough of the pre-2025 method using Add Collaborators and replacing edit with copy in the URL.[00:05:13] What Changed in Google Forms After the 2025 UpdateGoogle’s new granular controls and how sharing settings now work when publishing brand-new forms.[00:06:30] Protecting Your Original Files in Google DriveWhy you should always keep untouched originals and create forced copy links only from duplicates to prevent accidental edits by buyers.[00:07:02] Building Digital Activities With Google SlidesHow Lindsay designs drag-and-drop activities using background images and movable pieces before generating the forced copy link.[00:07:56] Setting Up Google Sheets for Self-Checking ActivitiesHow to protect sheets and ranges so students can interact without altering your formulas or templates.[00:08:33] Where to Place Forced Copy Links in Your DownloadHow to embed links inside your instructions PDF and what to double-check before uploading to TPT.[00:09:11] Final Takeaway for Digital Resource SafetyWhy having a protected master copy of every digital activity prevents major headaches if a link is altered or misused.Google Upload Template Freebie: https://learn.lindsaybowden.com/googleConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  22. 110

    101: The Ultimate Guide to Fonts and Clip Art for Teachers Pay Teachers (TPT) Sellers

    The Ultimate Guide to Fonts and Clip Art for TPT SellersHow do you know which fonts, clip art, and images are actually safe to use in your TPT products, and which ones could land you in trouble? If you’ve ever felt overwhelmed by licensing rules or confused about where to find high quality visuals for your resources, this episode will clear it all up in a way that finally makes sense.In this episode, Lindsay breaks down exactly where you can source fonts, clip art, and photographs for commercial use, how licensing works across Google, Microsoft, Canva, and TPT, and the simple steps you can take to protect your store by following terms of use correctly. You’ll walk away with clarity, confidence, and a plan for building visually consistent, on-brand resources that buyers can recognize instantly.Key Discussion Points:[00:00:41] What You Can Safely Use in TPT ProductsWhy licensing matters and how to avoid using visuals that could violate terms of use.[00:01:42] Where to Find Fonts for Commercial UseA breakdown of Google Fonts, Microsoft Business fonts, and how to know which platforms allow commercial use. [00:02:46] Google vs. Microsoft Licensing ExplainedWhat Google Workspace allows, why Microsoft requires a business subscription, and how this impacts TPT sellers.[00:03:31] Canva Free, Canva Pro, and Canva for EducatorsWhat each version includes, which licenses allow commercial use, and why Canva for Educators cannot be used for TPT resources.[00:04:27] Using Fonts from TPT CreatorsHow to find font artists on Teachers Pay Teachers, what to look for in licensing, and why TPT fonts can strengthen your brand.[00:05:44] Choosing Fonts for Covers vs. Inside Your ResourcesWhy readability matters, when cutesy fonts work, and how early readers influence font choices.[00:07:03] Additional Places to Source FontsWhere sites like Creative Fabrica and DaFont fit in and how to confirm commercial licensing.[00:08:50] Finding and Choosing Clip ArtWhy consistency matters for branding, how to choose long-term clip art styles, and where to find reliable collections. [00:09:39] Canva Clip Art Do’s and Don’tsHow to use clip art safely inside Canva and the one layout rule you must follow.[00:10:21] Where to Find Commercial Use ImagesWebsites like Pexels, Pixabay, and Unsplash, and when these are appropriate for older grade levels.[00:10:52] Finding Historically Accurate and Public Domain ImagesResources like the Library of Congress and National Archives for social studies and history materials. [00:11:38] How to Read Terms of UseWhat to look for in commercial licenses and how to know whether you must flatten or secure your files. [00:12:10] Should You Invest in Fonts and Clip Art?Why free isn’t always best and how strategic investing improves branding and product quality.[00:13:41] Flattening and Securing Your ResourcesWhen flattening is required, how Canva’s flatten feature works, and why TPT sellers must understand this. [00:14:56] Where to Find Science, Biology, and Medical ImagesPublic domain resources like the NIH Image Bank and CDC Image Library for STEM creators. [00:15:33] Building a Brand Kit in Canva ProHow brand kits streamline your design process and help you create cohesive covers, thumbnails, and previews. Important Resources:Canva + TPT: The Rules You Need to Know - https://youtu.be/lkCXjkYcN1Y?si=4QLmv-wp2RTMQbboFlattening & Securing Made Easy - https://youtu.be/IB_-mQixnWg How to Make Your Teachers Pay Teachers (TPT) Covers and Thumbnails Pop - https://youtu.be/-CHLK-krc3EConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  23. 109

    100: How to Grow on Teachers Pay Teachers (TPT) while Working Full Time

    How to grow on Teachers Pay Teachers (TPT) While Working Full TimeIn this milestone episode, Lindsay shares practical, real-life systems that full-time teachers inside Teacher Resource Academy are using to consistently create, publish, and grow on Teachers Pay Teachers. You’ll hear mindset shifts, batching strategies, clever time pockets, and creative approaches that make TPT growth possible even with a demanding schedule.Key Discussion Points:[00:00:41] Why This Episode Matters for Full-Time TeachersA look at the unique challenges full-time teachers and homeschool parents face when trying to build a TPT store, and why smart systems make all the difference.[00:01:03] How Real TRA Members Make It WorkStrategies from Teacher Resource Academy members on carving out work time, batching tasks, and setting realistic creation goals each week.[00:01:55] Using Weeknight Routines and Weekend HoursExamples of intentional routines, including specific nightly work blocks and focused weekend sessions that help maintain momentum. [00:02:40] Monthly Calendar Planning for Built-In Work DaysHow teachers use school breaks, long weekends, and purposeful “CEO days” to get meaningful work done and stay consistent. [00:03:22] Batching Tasks for Faster CreationWhy batching covers, thumbnails, previews, and even entire units helps streamline your workflow and reduce stress.[00:04:15] Making the Most of Prep TimeCreative ways to maximize planning periods with themed workdays that eliminate decision fatigue and support steady progress.[00:05:51] Using Students as Your Idea ScoutsHow classroom questions and student misconceptions can spark profitable resource ideas and strengthen your niche.[00:06:36] Habit Triggers to Build TPT MomentumSimple “if this, then that” routines you can attach to everyday moments to keep your store moving forward. [00:07:39] Templates That Save Hours Every WeekHow cover, thumbnail, preview, description, and resource templates dramatically cut creation time and support consistency.[00:08:26] Why Topic-Based Batching Works for Many CreatorsThe benefits of creating multiple resource types within one unit or topic to speed up curriculum building and boost store revenue. [00:09:26] Mini Mission MomentsHow small pockets of 5 to 15 minutes can become powerful opportunities to complete meaningful micro-tasks.[00:10:14] Using Voice Memos to Capture Ideas on the GoSystems for voice-to-text brainstorming and how to use apps or ChatGPT to turn ideas into organized plans. [00:10:56] Accountability Structures That Keep You Showing UpHow coworking calls, partner check-ins, and scheduled work sessions help maintain motivation and consistency. [00:11:38] The Power of Monthly CEO DaysWhy treating your store like a business, even in small ways, can shift your mindset and lead to long-term growth. [00:13:33] The Theme Behind All Successful SystemsA reminder that you don’t need unlimited time, you just need intentional time, realistic planning, and grace for yourself on the hard days. [00:14:40] A Final Encouragement for Full-Time TeachersReassurance that building a thriving TPT store while teaching is possible, plus an invitation to join Teacher Resource Academy for deeper support.Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  24. 108

    099: How to Get More Reviews on Teachers Pay Teachers (TPT)

    How to Get More Reviews on Teachers Pay Teachers (TPT)Ever felt that a single negative review ruined your week? You’re not alone.In this episode, Lindsay walks you through how to encourage more positive reviews on your Teachers Pay Teachers products and what to do when a less-than-glowing one shows up. You’ll learn exactly how TPT’s review system works today, how to use it to your advantage, and how to turn reviews (even bad ones) into growth opportunities for your store.Key Discussion Points:[00:00:41] Why Reviews Matter on TPTHow the TPT review process works today and why it plays a bigger role than you might realize in your store’s success. [00:02:38] The Evolution of the Review SystemA look back at TPT’s switch from a four-star to a five-star system and how that change shifted buyer behavior and seller ratings.[00:05:46] Understanding Four-Star ReviewsWhy four stars don’t always mean disappointment, and how to interpret your ratings with perspective.[00:06:46] How to Handle Negative ReviewsStep-by-step guidance for addressing low ratings professionally, including when to contact TPT Support and when to simply breathe and respond with empathy.[00:08:59] Crafting a Professional ResponseWhy your reply to a review matters just as much as the review itself and how it can build trust with future buyers.[00:10:23] Responding to Positive ReviewsHow engaging with happy buyers can boost your reputation and encourage more people to leave feedback.[00:10:42] Preventing Negative Reviews Before They HappenPractical tips to minimize mistakes, from proofreading and link checks to writing crystal-clear product descriptions.[00:12:43] Do Reviews Affect Search Rankings?Exploring whether reviews impact TPT’s algorithm and how conversion rates might influence visibility.[00:14:52] How to Encourage More ReviewsCreative, authentic ways to remind buyers to leave reviews such as inside your resources, in your descriptions, and through email or social media.[00:17:47] What Not to Do When Seeking ReviewsCommon mistakes to avoid, like marking a resource free just for reviews or over-focusing on ratings.[00:18:52] Final TakeawaysA recap of TPT’s review changes, how to respond with professionalism, and how to make review requests part of your overall selling strategy without stress.[00:20:35] Free Training for New TPT SellersLindsay’s free training for new sellers: a step-by-step plan to start and grow your TPT business successfully.Resources Mentioned:https://learn.lindsaybowden.com/subscribers-to-sales-194Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  25. 107

    098: Seasonal Teachers Pay Teachers (TPT) Product Line Ideas + My Black Friday Offer

    Seasonal Teachers Pay Teachers (TPT) Product Line Ideas + My Black Friday OfferFeeling stuck on what to create for your TPT store during the winter months? You’re not alone. December and January are actually prime selling seasons for teacher authors if you know what your audience needs most. In this episode, Lindsay shares 20 resource ideas (10 for December and 10 for January), plus smart ways to turn them into product lines that keep selling all year long. She also reveals details about her limited-time Black Friday offer for Teacher Resource Academy, designed to help educators grow consistent four-figure TPT stores.Key Discussion Points:[00:00:41] Why December and January Still Sell on TPTTeachers are tired, often sick, and in need of easy, print-and-go classroom resources, making these months a major opportunity for sellers.[00:01:21] Ten Fresh Product Ideas for DecemberFrom holiday color-by-number activities to winter science experiments and “Holidays Around the World” projects, Lindsay shares ways to meet teacher demand for fun, low-prep lessons. [00:03:49] Sub Packets and Print-and-Go ResourcesWhy creating detailed sub plans with clear instructions, answer keys, and ready-to-use materials can make your store a go-to for teachers during cold and flu season.[00:04:41] Creative December Projects Across SubjectsIdeas like digital escape rooms, end-of-year reflections, and goal-setting writing prompts help teachers keep students engaged before winter break.[00:05:49] What to Create for JanuaryThink about teachers coming back to new students or fresh routines. Lindsay shares product ideas like New Year goal-setting flipbooks, review stations, and data-tracking sheets.[00:06:55] Using AI to Save Time and Spark CreativityPractical ways to use ChatGPT for writing passages, science experiment ideas, or even crafting themed stations while maintaining quality control as the educator.[00:07:37] Building Product Lines That Sell Year-RoundHow to turn standalone resources into ongoing product lines and bundles to boost visibility and passive income. [00:08:22] Black Friday Special: Teacher Resource Academy OfferLindsay reveals a limited-time 50% off Black Friday sale (Nov 28–Dec 1) with an exclusive bonus package including a Canva TPT planner, AI prompt library, 1,000 TPT ideas, and a December checklist to prep your store for 2026.[00:09:17] Next Steps for SellersEncouragement to take action: optimize your store, launch new resources, and use this season to set your TPT business up for a strong start to the new year.Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  26. 106

    097: How to Read Your Teachers Pay Teachers (TPT) Dashboard: Track Sales, Conversion Rates, and Top Products

     How to Read Your Teachers Pay Teachers (TPT) Dashboard: Track Sales, Conversion Rates, and Top ProductsWhat if the key to growing your TPT store wasn’t more products, but smarter decisions based on data you already have?In this episode, Lindsay and her marketing and data-savvy teammate Johanna walk through exactly how to read, interpret, and use your Teachers Pay Teachers dashboard to drive growth. They break down what the new metrics mean, how to track your traffic and conversions, and why optimizing your listings with SEO tools can transform your results.In this episode, we’ll discuss:[00:00:41] Understanding Your TPT DashboardWhere to find your data, what each metric means, and how to use your dashboard to make better business decisions.[00:03:41] Exploring New Dashboard MetricsA look at the newest TPT data points, like earnings per cart and conversion rates, and how they can help you assess your performance more precisely.[00:05:40] Identifying Top-Performing ProductsHow to view your top 10 earning and most-sold resources, compare them by date range, and use that data to plan bundles and seasonal updates.[00:06:45] Tracking First-Time vs. Repeat BuyersWhy understanding your buyer types matters and how to use product lines and bundles to encourage repeat purchases.[00:08:45] Preparing for Seasonal and Sitewide SalesUsing last year’s sales data to optimize listings, pricing, and keywords ahead of events like the Cyber Monday Sale.[00:11:30] Understanding Traffic SourcesHow to see where your buyers are coming from (TPT search, email, YouTube, Pinterest, and more) and what those numbers reveal about your marketing. [00:13:00] How to Use the URL BuilderStep-by-step on creating trackable links, understanding attribution windows, and reading traffic reports accurately.[00:18:32] Using Product Statistics for Deeper InsightsBreaking down your sales, conversion rates, and performance by product type to see what’s working and where to improve.[00:23:00] Adjusting Prices Based on Conversion DataHow to identify when a product’s conversion rate signals it’s time for a price change and when to hold off.[00:24:30] Checking for Missing Previews and Optimization OpportunitiesA quick data-backed method to find which listings are missing previews or need updates for better visibility.[00:30:10] Using SEO Tools to Improve VisibilityA walkthrough of SEO Mantis, how to analyze your listings, and what scores and rankings really mean for your resources.[00:33:00] Exploring Your Data Playbook (YDP)An introduction to another powerful analytics tool and how it helps sellers track changes and make data-driven improvements. [00:35:40] Wrapping Up and Next StepsLindsay and Johanna recap the key takeaways and encourage you to use your data as a roadmap to grow your TPT store strategically.Resources Mentioned:SEO Mantis: https://chromewebstore.google.com/detail/seo-analyzer-for-tpt/hnmghdakjdmieehjfnhaeklbcaicgnjl?pli=1 use code BOWDEN for 25% off your first month Your Data Playbook: Get a free TPT store audit using this link - https://www.yourdataplaybook.com/a/2148182058/tQsoDhFd Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  27. 105

    096: How to Grow Beyond Teachers Pay Teachers (TPT) with a Squarespace Website and SEO Strategy

    What if your website could do more than just look pretty? What if it could host your Teachers Pay Teachers (TPT) resources, grow your email list, and actually help you earn more all in one place?In this episode, Lindsay sits down with Squarespace web designer and marketing strategist Katie Lepore to explore how teachers can turn their Teachers Pay Teachers (TPT) resources into a full-fledged online business. Katie shares how Squarespace makes it simple to build a professional site, create a storefront, and start blogging for better SEO even if you’re not tech-savvy. Together, they unpack why having your own website matters, when to make the leap beyond Teachers Pay Teachers (TPT), and how to make your site work for you long-term. In this episode, we’ll discuss:[00:00:41] What to Expect from This EpisodeWhy hosting your Teachers Pay Teachers (TPT) resources on Squarespace can be a game-changer for teacher business owners ready to expand beyond the marketplace. [00:06:52] When to Start Your Own WebsiteKatie explains how TPT is a great testing ground for your products and when it makes sense to build your own site to grow independently. [00:08:26] WordPress vs. SquarespaceLindsay shares her frustrations with WordPress, while Katie breaks down why Squarespace is simpler, all-in-one, and easier to maintain without constant tech help. [00:11:24] SEO and Blogging in 2025Why SEO is no longer about the platform but the content itself, and how blogging still plays a major role in boosting traffic to your resources. [00:17:53] Setting Up a Storefront on SquarespaceHow to create a clean, organized digital shop for your Teachers Pay Teachers (TPT) products directly on your site, no complicated plugins required. [00:21:40] Key Pages for a Teacher WebsiteThe three must-have pages for teacher sellers (home, about, and shop) and how to structure them to build trust and convert visitors. [00:23:19] Building an Email List Right Inside SquarespaceKatie explains how Squarespace includes built-in email marketing tools, pop-ups, and automation features to help you grow your list fast. [00:25:07] DIY Websites vs. Hiring a ProWhy even a drag-and-drop website benefits from expert strategy, and how investing in professional help can save time and frustration. [00:28:09] Katie’s Signature Site ProcessA behind-the-scenes look at Katie’s two-week done-for-you website build and how it helps business owners launch quickly with confidence. [00:29:18] Katie’s Story of ResilienceKatie opens up about leaving an abusive marriage and rebuilding her life, showing how taking the first brave step can transform everything in business and beyond. [00:32:37] Generosity and Giving BackKatie shares her vision for offering quarterly service days for her future team, encouraging others to build generosity into their business model. [00:33:17] Final TakeawaysWhy having your own website is an empowering step toward financial freedom, ownership, and long-term business growth beyond TPT. Resources Mentioned:https://emberlyn.myflodesk.com/teachershttps://www.emberlyn.co/teachershttps://www.instagram.com/emberlynco/Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  28. 104

    095: How to Prepare Your Teachers Pay Teacher (TPT) Store for Cyber Monday

    Have you ever felt the pressure of the big TPT sitewide sale wondering how to prepare your store, what to promote, or if you’ll even make a sale? Whether you’re a brand-new seller or a seasoned TPT veteran, this episode will help you make the most of one of the biggest selling opportunities of the year.Lindsay breaks down exactly how to prepare for the Black Friday and Cyber Monday TPT sitewide sale, how to optimize your listings for conversions, and what strategies can help you turn this season into one of your most profitable. Key Discussion Points:[00:00:41] What to Expect from the TPT Sitewide SaleWhy the TPT Sitewide Sale is such a major opportunity for sellers and what to expect, especially if you’re new to selling on the platform.[00:01:52] How the Sitewide Discount WorksA look at how the 20% seller discount combines with TPT’s extra 5% off code to create a 25% savings for buyers and why you should always participate. [00:02:36] When and How to Prepare for the SaleTips for staying informed through TPT seller emails, when to start advertising, and why you should only start promoting a day or two before the sale. [00:03:46] Step 1: Review Your Data and Optimize Top ResourcesHow to identify your top-performing products using TPT data and ensure your covers, thumbnails, previews, and SEO are all working together to convert browsers into buyers. [00:06:10] Step 2: Refresh Your Storefront for Returning BuyersWhy sale periods are the perfect time to update your featured listings to highlight seasonal or high-demand resources. [00:07:02] Step 3: Create or Finish BundlesThe power of bundles during sales, including how to start a growing bundle, communicate value in your descriptions, and use bundles to increase your average order value. [00:09:50] Step 4: Optimize for Seasonal SEOHow to fine-tune your holiday resources for relevant search terms and why you should limit title changes to avoid hurting your TPT rankings. [00:12:51] Step 5: Invest in an SEO ToolRecommendations for trusted TPT SEO tools and how investing in one can help you stay competitive as search algorithms evolve. [00:14:41] Step 6: How to Advertise the SaleSimple ways to promote your sale with TPT Notes to Followers, targeted email marketing, and strategic Instagram content. [00:15:45] Using Email to Drive Sales and Track ResultsIdeas for guiding your audience to the right products, using the TPT UTM builder to measure clicks, and understanding TPT’s one-day attribution window. [00:17:35] The Power of Wishlists and Follow-Up EmailsWhy encouraging followers to build a wishlist before the sale can lead to more conversions when you follow up on sale day. [00:18:32] Final EncouragementLindsay reminds sellers that even if they don’t see immediate results, every sale and optimization effort builds toward long-term growth and success.Resources Mentioned:TPT SEO Tools (Your Data Playbook, Seller Spy, SEO Mantis, Mr. Joel’s SEO Tools, TPT SEO Chrome Extension)Lindsay’s Subscriber to Sales program for starting and growing your email listConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  29. 103

    094: Simple Rhythms for Busy Moms: How to Beat Burnout and Find Balance

    Simple Rhythms for Busy Moms: How to Beat Burnout and Find BalanceIs it possible to grow your business, teach full-time, and still have time for family and rest?In this episode, Lindsay sits down with KyAnn Molina, host of Simple Rhythms for Busy Moms and mom of three under five, to talk about how to simplify your days, build intentional rhythms, and prevent burnout as a teacher, mom, or entrepreneur.KyAnn shares her Four-Step Plan Framework for creating daily systems that reduce decision fatigue and help you show up with more peace and purpose. This conversation is full of practical strategies for managing your schedule, protecting your energy, and learning to rest without feeling guilty.Key Discussion Points:[0:41] How KyAnn realized she was chasing goals that didn’t align with her priorities and the wake-up call that led her to simplify her life[2:11] What it looks like when your passion turns into pressure and how to identify when you’ve hit survival mode[3:56] Why so many moms “check out” with Netflix or scrolling and why it’s not true rest[6:19] How to reframe rest as a crucial part of your routine and follow God’s design for Sabbath rhythms[7:41] Practical ways to make space for quiet, prayer, and presence even when your calendar feels packed[10:05] KyAnn’s system for planning your day in under 10 minutes: brain dump, arrange, prioritize, and plan[14:21] How small daily check-ins can save you hours each week and help you stay focused on what really matters[17:36] How to use short pockets of time effectively when balancing school, business, and motherhood[20:04] Why “push seasons” are okay but how to sustain your energy and peace through them[23:27] The power of getting creative with support systems and letting go of the myth of doing it all alone[27:01] How to lead your home like a thermostat, setting the tone for peace and calm[29:21] Why success means designing a life that aligns with your values, not just your goalsResources Mentioned:Simple Rhythms for Busy Moms PodcastFree Morning Routine Guide — available inside KyAnn’s Facebook community: bit.ly/SimpleRhythmsCommunityConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  30. 102

    093: How I Scaled My Teachers Pay Teachers (TPT) Store with Product Lines and Bundles

    How I Scaled My Teachers Pay Teachers (TPT) Store with Product Lines and BundlesIs your TPT store ready to scale beyond single sales? Product lines and bundles are the foundation of consistent income on Teachers Pay Teachers (TPT), and in this episode, Lindsay breaks down exactly how to create them strategically.From identifying your top sellers to building trust with product lines and creating high-converting bundles, this episode walks you through how to take your store from random uploads to reliable revenue.Key Discussion Points:[0:41]  The difference between topic-based and resource-based product lines and how to choose the right structure for your store.[1:41]  How consistent, intentional resource creation positions you as a go-to expert and keeps teachers coming back.[2:41]  Where to find your top sellers in your dashboard and how to turn them into full product lines.[3:41]  Why creating a design, layout, and cover photo template speeds up your workflow and ensures a cohesive brand.[4:41]  What defines a bundle on TPT, how to use the Bundle Tool, and why bundles convert higher than individual listings.[5:41] How to use growing bundles as a marketing strategy-sell early, update often, and reward your loyal buyers.[6:41]  Why you should make a dedicated bundle preview, how to showcase value quickly, and tips for strong thumbnails.[7:41]  How to price bundles effectively using TPT’s automatic 20% discount and why showing the “slashed” full price works.[8:41]  How bundling resources can take your average sale from $5 to $50+ and lead to full curriculum sales.[9:41]  How to use your data, create with intention, and focus on product lines and bundles for long-term growth.Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  31. 101

    092: Teachers Pay Teachers (TPT) Store Audit: How to Optimize Listings and Boost Sales

    Teachers Pay Teachers (TPT) Store Audit: How to Optimize Listings and Boost SalesIn this episode, Lindsay does on-air coaching with Resource Academy member Michelle from Thinking Math Corner. Together, they walk through her store data, top-selling resources, pricing, branding, and outside-of-TPT strategy. You’ll learn exactly how to analyze your own store, test prices, optimize listings, and use email marketing to create loyal, repeat buyers.If you’ve ever felt stuck wondering why your products aren’t getting more traction or wondered how to take your Teachers Pay Teachers (TPT) store from “good” to “thriving”, this episode will show you the path forward.Key Discussion Points:[0:41] Michelle shares her Teachers Pay Teachers (TPT) journey, from 20 years in the classroom to starting her store just a year ago, and the early wins and challenges she’s faced building Thinking Math Corner.[2:41] Lindsay explains how to read your Teachers Pay Teachers (TPT) data and recognize whether the issue is lack of views or low conversion rates and why each requires a different solution.[5:41] How consistent covers, colors, and thumbnails build trust and recognition, and why small brand mismatches can cost you repeat customers.[8:41] Lindsay walks Michelle through how to evaluate conversion rates, identify pricing sweet spots, and test small changes to improve performance.[11:41] How to expand on top sellers and create cohesive product lines and bundles that attract loyal buyers and make marketing easier.[13:41] Ideas for turning high-demand math topics into holiday/seasonal resources, and how to bundle them effectively without confusing buyers.[15:41] The power of using YouTube, blogs, and email lists to drive steady traffic beyond TPT and why email marketing is key for repeat buyers.[17:41] Michelle and Lindsay discuss how to balance value and sales, structure weekly emails, and write stories that build connection and trust.[21:41] Why short, personal stories work better than polished templates and how vulnerability and authenticity help you stand out in the inbox.[24:41] Lindsay and Michelle map out how to use one YouTube video to create blog posts, emails, and TPT store promotions.[27:41] What open and click-through rates to aim for, how to run simple “nine-word emails,” and what to ignore when checking your analytics.[29:41] Michelle shares how joining the Resource Academy accelerated her success and why investing in coaching helps teachers skip years of trial and error.Resources Mentioned:Thinking Math Corner Teachers Pay Teachers (TPT) StoreResource Academy: Lindsay’s membership program for Teachers Pay Teachers (TPT) sellers who want to grow strategicallyPodcast Episode with Liz Wilcox: Tips for writing emails that connect and convertConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  32. 100

    091: Protect Your Teachers Pay Teachers (TPT) Resources: Flattening & Securing Made Easy

    Protect Your Teachers Pay Teachers (TPT) Resources: Flattening & Securing Made EasyDo you know the difference between flattening and securing your Teachers Pay Teachers files?If you’ve ever wondered why it matters—or felt confused by the terms of use for clipart and fonts—you’re not alone. In this episode, Lindsay breaks down exactly what flattening and securing mean, why they’re important, and how to easily do both in PowerPoint, Canva, and Google Slides. You’ll walk away knowing how to protect your resources, follow TPT rules, and confidently upload your files the right way.Key Discussion Points:[0:41] Why Flattening & Securing Matters: Protecting your work, following clipart/font terms of use, and keeping your resources safe.[2:00] Flattening vs. Saving as a PDF: The difference between these two methods and why a simple PDF isn’t enough.[3:16] How to Flatten in PowerPoint, Google Slides, and Canva: Step-by-step options, plus why Flat Pack is a game-changer for PowerPoint users.[4:53] What “Secure” Really Means: Adding a password for an extra layer of protection and when sellers should use it.[6:15] Tools for Securing PDFs: Flat Pack, Adobe Pro, and free/low-cost alternatives for Canva and Google Slides.[7:48] Sharing Editable Google Slides & Canva Files Safely: How to use forced copy links and view-only settings to prevent buyers from editing your originals.[9:36] Best File Types to Upload on TPT: Why PDFs are the default—and when to use editable PowerPoint, Google Slides, or Canva links.[10:50] Troubleshooting & Pro Tips: How to handle glitches, work with clipart/font creators, and keep backups of your originals.[12:06] Final Thoughts: Once you understand flattening and securing, the process becomes simple—and helps you sell with confidence.Resources Mentioned:Flat Pack – PowerPoint add-on by Bearwood Labs (available on Teachers Pay Teachers, with versions for Microsoft + Mac)Mac Version: https://gumroad.com/a/162070803/PTlaBtMicrosoft Version: https://gumroad.com/a/162070803/tMguAdobe Acrobat Pro – for password protection and other business uses like contractsConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  33. 99

    090: How to Prep Your TPT Store for Q4

    How to Prep Your TPT Store for Q4Is your TPT store ready for the busiest season of the year? Q4 is filled with opportunities—seasonal products, sitewide sales, and holiday demand—but it’s also a season when family time and rest matter more than ever. In this episode, Lindsay walks you step by step through how to plan, prepare, and maximize Q4 for your Teachers Pay Teachers store. From analyzing your data to creating seasonal resources, updating old products, and preparing for sales, this episode will help you finish the year strong—without burning outKey Discussion Points:[0:41] Starting with Data, Not DramaWhy your TPT dashboard is your best planning tool—and how to make decisions based on facts, not feelings.[2:00] Identifying Top Sellers & GoalsHow to find your best-performing products and set realistic Q4 goals, like building product lines or bundles.[3:15] Seasonal Products That Sell in Q4Halloween, Thanksgiving, winter holidays, sub plans, exam prep, and more—what to create now for timely sales.[6:01] Updating Old Products for Maximum ImpactWhy optimizing covers, previews, titles, and SEO descriptions is essential—and how Lindsay updated 300 resources for better results.[9:46] Getting Ready for Sitewide SalesHow to prepare for TPT’s sitewide sales and why enrolling in every sale is a no-brainer.[11:45] Black Friday, Cyber Monday & Flash SalesCreative ways to run your own promotions and reach customers during the holiday buying season.[13:31] Building an Email List for Long-Term SuccessWhy experienced sellers should invest in email marketing to build lasting customer relationships.[15:51] Final Q4 RemindersRest is productive—Lindsay shares her reminder to prioritize family and downtime this holiday seasonResources Mentioned:Subscribers to Sales Email List CourseConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  34. 98

    089: How to Grow Your TPT Store with the Resource Academy!

    How to Grow Your TPT Store with the Resource Academy: What’s Inside + Real Success Stories!Are you ready to finally start seeing real results with your Teachers Pay Teachers store? In this episode, Lindsay dives deep into The Resource Academy (and a way to get 50% off!) - her signature program designed to help teacher-authors go from overwhelmed to thriving! Whether you're a total beginner or you've had your store for years but still aren't making consistent sales, Lindsay breaks down exactly what’s included, who it’s for, and why it works. PLUS, you’ll hear directly from real members who share the incredible growth they’ve seen since joining. If you’ve been on the fence, this is your sign to take the next step toward success!Key Discussion Points:[0:21] – What is The Resource Academy, really?Lindsay explains why free content can only get you so far and why accountability, strategy, and expert feedback are game-changers.[3:43] – What’s Inside the Program?From tutorials on using Canva and PowerPoint to over 30 types of resources you can create - everything from scavenger hunts to escape rooms is covered![5:41] – The Real Secret: How to Sell on TPTLearn how the course helps you set up a store that actually converts - think SEO, thumbnails, product descriptions, previews, and more.[6:20] – Insider Bonuses You’ll LoveTRA includes exclusive commercial-use clipart and fonts, Q&As with tax and legal pros, SEO training with Seller Spy, and access to a game-changing accountability group.[8:11] – Who the Program is For (Spoiler: It’s Not Just for Beginners!)Lindsay outlines how TRA helps both newbies and seasoned sellers level up their stores and get consistent daily sales.[9:39] – TRA Member Spotlights: Real Success StoriesHear inspiring testimonials from actual members who’ve had four-figure months, 300% sales increases, and newfound confidence in their TPT journey!Resources Mentioned:Check out my free training  Check out testimonials from TRA members Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  35. 97

    088: How to Sell Resources Online: Join Lindsay’s Free 3-Day Challenge!

    How to Sell Resources Online: Join Lindsay’s Free 3-Day Challenge to Kickstart Your Teacher BusinessThinking about selling your teacher, homeschool, or tutoring resources online - but not sure where to start? In this episode, Lindsay Bowden shares all the juicy details about her FREE 3-day challenge designed specifically for educators who want to turn their experience into income.Whether you're a teacher, homeschool parent, librarian, or tutor, you'll discover the step-by-step process to create and sell your first digital product using tools you probably already have. And guess what? There’s even a chance to win a cash prize! This is the final challenge of the year - don’t miss it!Key Discussion Points:(0:00) What the Challenge Is and Who It’s ForLindsay kicks things off by explaining who this free challenge is designed for - anyone with educational experience ready to create consistent income online.(1:00) What Makes This Challenge So EffectiveLearn why this challenge is more than just a training - it’s action-packed and built around doing, not just watching.(2:26) Day 1: What to Sell as an EducatorLindsay walks through how to choose the right product to sell and even shows you how to create a reusable activity for any grade or subject area.(3:16) Day 2: Where to Sell and Legal Must-KnowsFind out why Teachers Pay Teachers is the best place to start, and get clarity on common legal concerns like copyright and trademark.(4:15) Day 3: How to Sell Like a Pro on TPTWith over $300K in TPT sales, Lindsay shares her expert insights on keywords, visuals, and common mistakes to avoid so you can list your product with confidence.(5:01) Bonus: Win a Cash Prize!Complete all 3 challenge action steps and you could win a cash prize! Plus, get access to a supportive Facebook group for feedback and communityResources Mentioned:Check out my free challenge Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  36. 96

    087: Investing in Your TPT Business: Why It’s a Game-Changer!

    Investing in Your TPT Business: Why It’s a Game-Changer for Your GrowthAre you hesitant to invest in your Teachers Pay Teachers (TPT) business? You’re not alone - and this episode is here to help you shift your mindset! In this episode, Lindsay Bowden shares her personal journey from a budgeting teacher to confident business owner who understands the power of investing in growth. Whether you're just starting your TPT store or you've been DIY-ing for years with minimal results, Lindsay breaks down why strategic investments in coaching, training, and support are essential to scale faster and with less stress.Key Discussion Points:[0:00] – Shifting from Saver to Smart InvestorLindsay opens up about her frugal mindset as a former high school math teacher and how it took a mindset shift to view business expenses as investments, not just costs.[1:18] – The Trap of DIY and Why It Slows You DownLindsay reflects on her early days of doing everything alone - websites, ads, product creation - and how it cost her valuable time and results.[2:38] – The First $60 That Changed EverythingHow a $60 TPT Premium Membership felt like a big leap - and ended up paying off big time. This moment helped Lindsay realize that investing leads to return.[4:09] – “Who Not How” and the Power of Asking for HelpDiscover how the book Who Not How helped Lindsay understand the importance of hiring, getting coaching, and letting go of the "do it all yourself" mentality.[6:16] – The Resource Academy Difference: Feedback + AccountabilityLearn why Lindsay's program isn’t just another course - it’s a full support system with step-by-step guidance, direct feedback, and monthly challenges to keep you moving forward. Start by watching her free training! [7:43] – “When You Pay, You Pay Attention”Lindsay shares one of her favorite business lessons: free resources won’t get you as far as paid ones, because investment increases commitment.[9:04] – Can You Afford to Stay Stuck?A powerful reframe: instead of asking if you can afford to invest, ask if you can afford to keep getting zero results in your TPT store.[10:49] – Investing Impacts More Than Just Your BusinessFrom setting boundaries to building a team, Lindsay explains how investing in her business has improved every area of her life.Resources Mentioned:Check out my free teacher training Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    086: 10 Advanced TPT Tips to Scale Your Store FAST!

    How to Scale on TPT: 10 Advanced Tips to Take Your Store to the Next LevelReady to go beyond the basics and truly scale your Teachers Pay Teachers store? In this episode, Lindsay shares 10 actionable and advanced strategies that will help you grow your TPT business like a pro. Whether you’re a full-time teacher with limited hours or already earning consistent income and ready to expand, this episode is packed with tips to help you scale smarter - not harder. From streamlining your product uploads to branching out to other platforms, this is your step-by-step guide to sustainable TPT growth.Key Discussion Points:[1:00] Add More Products With a SystemCreating more products is the #1 way to scale—but it has to be intentional. Lindsay shares how to create a consistent schedule and build a system with tools like Airtable to track your workflow.[4:20] Focus on Product Lines and BundlesLearn how to identify your bestsellers and turn them into product lines and bundles to increase your earnings and offer more value to your customers.[5:40] Invest in SEO ToolsLindsay breaks down her favorite SEO tools like SellerSpy, Mr. Joel’s Seller Tools, and SEO Mantis and explains how they can help you find better keywords, boost your product visibility, and increase sales.[6:20] Use Monthly Data to ImproveStop obsessing over daily stats. Instead, implement a monthly data check and learn how to make strategic decisions that actually move the needle in your store.[7:48] Consider Hiring a VA (Virtual Assistant)Free up your time by outsourcing tasks like covers and uploads. Lindsay shares how hiring a VA helped her scale more quickly and where you can find a great one.[9:14] Start and Grow an Email ListStarting an email list is Lindsay’s #1 recommendation for off-TPT marketing. Get your audience off the platform so you can communicate directly about sales, new products, and more.[10:00] Expand to New PlatformsOnce your TPT store is thriving, explore selling on Etsy or your own website with tools like WooCommerce. Lindsay shares how she transitioned and how a VA helped streamline the process.[11:39] Boost Traffic with Pinterest & Social MediaFind out how Pinterest, Instagram, TikTok, and Facebook groups can bring new eyes to your store. Lindsay recommends choosing one platform to master and shares what works best depending on your stage and niche.[14:02] Try YouTube to Add Value & VisibilityEspecially great for classroom teachers, YouTube can help you add value to your resources and drive traffic. Lindsay shares how she used video lessons to increase the value of her products.Resources Mentioned:Check out my free teacher training (https://lindsaybowden.com/training) Check out SellerSpy (https://sellerspy.co/?via=lindsay) Check out my episode with the creator of SellerSpy, Colleen Swanzey (https://lindsaybowden.com/podcast/078/) Check out Mr. Joel’s Seller Tools (https://mrjoelstptgenerator.com/r/TRA2025?c=social&l=jo5vgwr) Check out SEO Mantis (https://www.seomantis.com/) Find a VA using the TPT VA Facebook Group (https://www.facebook.com/groups/132890607255416) Listen to my episode about starting an email list (https://lindsaybowden.com/podcast/ss6/) Check out my email course (https://learn.lindsaybowden.com/email)Check out my Summer Series episode about expanding beyond TPT (https://lindsaybowden.com/podcast/ss8/) Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    085: From Teacher to TPT Success Story: How Ashlee Built a Thriving Store While Teaching Full-Time

    From Teacher to TPT Success Story: How Ashlee Built a Thriving Store While Teaching Full-TimeIn this inspiring episode, Lindsay chats with Ashlee, a full-time fourth grade teacher, single mom, and powerhouse TPT seller behind Ms Gamification. Ashlee shares how she turned her passion for creating fun, standards-aligned resources into a growing online business - all while juggling teaching, motherhood, and building her store late at night.You’ll hear how Ashlee overcame her fears about copyright, found her niche with gifted learners, made her first four-figure month, and why joining The Resource Academy was the game-changer she didn’t know she needed. This episode is packed with encouragement, strategy, and motivation for every teacher dreaming of building a business on their own terms!Key Discussion Points:(1:49) Ashlee’s Background & Teaching JourneyMeet Ashlee - fourth grade ELA teacher, mentor, and creative mind behind Ms Gamification. She shares how she keeps reading fun in her classroom and why gamification became her niche.(4:22) Finding Her TPT Niche with Gifted StudentsAshlee explains the market gap she noticed - lack of engaging, standards-based activities for gifted early finishers - and how that insight fueled her store’s success.(5:21) Her First Attempt at TPT (and What Stopped Her)Hear the honest story of how confusion around copyright and flattening stalled Ashlee’s first TPT effort - and what finally helped her move past it.(7:56) Why She Joined the Challenge & Invested in HerselfAfter becoming a new mom and facing financial pressure, Ashlee took a leap and joined Lindsay’s challenge. Her mindset? “There’s no other option. I will make this work.”(11:17) Her First 3-Figure Month & Color by Number Best-SellerDiscover how a single resource created during Lindsay’s challenge turned into a top seller, and how Ashlee made $200 her very first month with real strategy.(15:41) Growing Her Store with Monthly ChallengesLearn how The Resource Academy’s monthly product challenges helped Ashlee create some of her most popular resources - including ELA choice boards that sell daily!(18:56) Hitting Her First 4-Figure Month (Thanks, Easter!)Surprise! Ashlee’s Easter-themed resources led to her first $1,000+ month. She talks pricing, bundling, and why teachers do buy high-value products.(21:54) Stats That Show Her Store’s GrowthAshlee shares the numbers: from 2,000 to 6,000+ views in a year, constant cha-chings, and higher-performing previews thanks to Lindsay’s course updates.(24:46) How She Balances TPT with Full-Time Teaching & MotherhoodGet a peek into Ashlee’s real-life schedule as a teacher and single mom - working after bedtime and staying up late to build her dream. No excuses, just consistency.(28:54) Ashlee’s Heart for MentorshipLearn how Ashlee gives back by mentoring new teachers - impacting not just her students, but classrooms all across her school.Resources Mentioned:Check out my free teacher training Check out Ashlee’s TPT store - Ms Gamification Check out Ashlee’s Instagram Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    084: How to Design Scroll-Stopping TPT Covers and Thumbnails That Sell

    How to Design Scroll-Stopping TPT Covers and Thumbnails That SellYour product may be amazing - but if your TPT covers and thumbnails don’t catch a buyer’s eye, you’ll lose the sale. In this episode, Lindsay breaks down exactly how to create scroll-stopping, professional, and high-converting visuals for your Teachers Pay Teachers store. From design principles to live audits of real Resource Academy student listings, you’ll walk away knowing exactly how to elevate your covers and thumbnails for more clicks and more sales!In this episode, we’ll discuss:[1:18] Why Covers and Thumbnails MatterLindsay explains how your cover photo and thumbnails impact click-throughs and why they’re just as important as keywords.[2:46] Essential Elements of a Strong Cover PhotoLearn Lindsay’s checklist for high-performing covers: bold, legible fonts, contrast, mock-ups, value grabs, and more.[4:57] What to Include (and Not Include)Discover what makes your product irresistible with strategic elements like value grabs (e.g., “Includes 100 worksheets!”), and whether your logo should be on the cover.[6:47] Real-Time Cover Audits from Resource Academy MembersLindsay walks through actual TPT covers and thumbnails from her students, offering specific, actionable feedback on how to improve clarity, branding, and visual appeal.Resources Mentioned:Teachers Pay Teachers Check out my free training! Coolors Contrast Checker  Canva Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    083: Sales Tax on TPT: What Sellers Need to Know (Without the Panic)

    Understanding Sales Tax for TPT SellersSales tax for digital products can feel intimidating - but it doesn’t have to be! In this episode, Lindsay breaks down the essentials of sales tax for Teachers Pay Teachers sellers in plain English. You’ll learn when TPT collects sales tax for you, what “nexus” means, the thresholds that might require you to take action, and how to check your own sales reports. Whether you’re a brand-new seller or scaling into the six figures, this conversation will help you feel confident and prepared - without the panic.In this episode, we’ll discuss:[0:56] Wait… Sales Tax Isn’t the Same as Income Tax?Let’s clear this up right away - sales tax and income tax are totally different beasts. Lindsay is sticking to sales tax today, but you can listen to a past interview with Emily Bryant if you need the income tax scoop.[1:54] How TPT Has Your Back (Most of the Time)“Marketplace facilitation” sounds fancy, but it just means TPT is doing the heavy lifting for you - collecting and sending sales tax where it needs to go. New seller? You can probably breathe easy… for now.[2:59] The Mysterious World of NexusNexus is basically the “you’ve sold enough here, now you’ve got homework” point. Lindsay breaks down the $100k sales rule, the 200 transaction rule, and why the numbers aren’t the same everywhere.[4:01] A Free Guide So You Don’t Have to Memorize 50 RulesYou don’t need to be a tax law encyclopedia. Grab Lindsay’s free state-by-state nexus guide and let the chart do the remembering for you.[5:10] How to Check If You’re on a State’s RadarLog into TPT, tweak a couple settings, pull up your sales report, and boom - you’ll know exactly where you stand. Lindsay walks you through it click-by-click. You can also use TPT’s Tax FAQ page to help answer your questions. [6:07] Hit Nexus? Here’s Your Calm, No-Panic PlanNo need to freak out. You’ll just register for a sales tax permit, maybe file a return, and keep selling. Plus, why you probably won’t owe a penny in back taxes on TPT sales.[8:21] For My Friends Outside the U.S.Selling into the U.S. from another country? Lindsay touches on VAT and GST, how to check your country’s thresholds, and where to find the info you need without losing your weekend.Resources Mentioned:Grab my TPT Sales Tax guide hereCheck Out my Interview with Emily BryantTPT Tax FAQConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  41. 91

    082: Starting a TPT Store from Scratch? Here's What I'd Do

    How to Start a TPT Store from Scratch (Even If You're Totally New!)If you lost your TPT store today - or you’re starting one from scratch - what would you do first? In this episode, Lindsay walks you step-by-step through exactly what she would do to build a thriving TPT business from the ground up. Whether you’re brand new or feeling stuck with just a few products in your store, this episode is packed with strategy, encouragement, and actionable next steps to get you moving forward fast!In this episode, we’ll discuss:(0:00) Where to Begin (Hint: Not With a Logo!)Lindsay explains why branding shouldn’t be your first step - and what to focus on instead if you want to make sales quickly.(2:12) How to Build a Simple, Cohesive BrandLearn how to pick high-contrast colors and easy-to-read fonts that make your resources recognizable and repeat-purchase-worthy. Coolors is a great tool to use when looking for branding colors. (3:22) The Most Important Thing: High-Quality ProductsDiscover the fastest way to get started with product creation (even if you’re not in the classroom right now) and why quality always wins. Check out my free training to get you started. (5:00) The Power of Keywords & How to Use SellerSpyLindsay shares her go-to strategy for getting your products found in search and explains why TPT is not too saturated. Want even more insight? Check out my interview with Colleen Swanzey, the creator of SellerSpy! (6:13) Creating Scroll-Stopping VisualsFrom cover photos to thumbnails and previews, Lindsay teaches you how to stand out and stop the scroll with professional, eye-catching images.(9:00) Why You Need a Mentor (and Why Free Isn’t Always Better)Lindsay gets real about the importance of investing in yourself and explains how mentorship and feedback make all the difference in success on TPT. Resources Mentioned:Teachers Pay TeachersCoolorsCheck out my free TPT trainingSellerSpyCheck out my interview with Colleen SwanzeyCanvaConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  42. 90

    Summer Series 9: Scale Your TPT Business Beyond the Marketplace

    7 Proven Strategies to Scale Your TPT Business Beyond the MarketplaceIn this final episode of the Summer Series, I’m wrapping up with a powerful, action-packed guide to help you scale your teacher business beyond TPT. First, if you want help with setting up a digital product, designing a sales page, and building a funnel that works, my Hey, Digital Product Playbook walks you through the exact steps to bring your product to life and get it ready to sell.If you’ve been wondering how to grow your audience, boost traffic, and sell your created product outside the marketplace, this episode is your next step. I share 7 strategic marketing channels - plus insider tips on how to choose the right one for your lifestyle and goals. Whether you’re a classroom teacher, tutor, or homeschool mom, this episode is your permission slip to go all in and grow something amazing.(1:01) Why Email Is a Non-Negotiable Your email list is the foundation of your business. I explain why it's critical to build one - and how everything else builds on top of it.(1:51) Strategy #1: Instagram I talk about how I’ve grown on Instagram by posting daily, leveraging reels, using ManyChat for automation, and staying laser-focused on niche content.(3:06) Strategy #2: PinterestA free, long-term traffic driver - especially great for your TPT store, freebies, and email list. Bonus: link to a Pinterest-focused episode is included!(3:40) Strategy #3: TikTokShort-form video content is trending, and I share how to stay on-brand while growing your audience through relatable and educational content.(3:55) Strategy #4: Blogging From my own beginnings in blogging and Pinterest to long-term SEO results, I outline how blog content still drives traffic years later.(4:34) Strategy #5 & #6: YouTube and Podcasting Two powerful forms of long-form content. I talk about the benefits of repurposing content for both platforms - and how she started small.(5:28) Strategy #7: Facebook GroupsGreat for building community and collecting emails, I share how a Facebook group can nurture your audience and create a warm market for your products.  Resources Mentioned:  My Email Marketing Course Instagram Check Out ManyChat Pinterest TikTok  Check Out My Video on Why You Need a Blog Check Out My Interview with Jenny Lang About Pinterest  YouTube Check Out My Video on Starting a Podcast Facebook Hey Digital Product Listen to the Previous Summer Series Episodes:Summer Series Episode 1 Summer Series Episode 2 Summer Series Episode 3 Summer Series Episode 4 Summer Series Episode 5 Summer Series Episode 6 Summer Series Episode 7 Summer Series Episode 8Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    Summer Series 8: Ready to Expand Beyond TPT? Here’s How to Sell Higher-Ticket Digital Products

    Expand Beyond TPT: How to Create and Sell High-Ticket Digital ProductsIn this power-packed episode of our Summer Series: How to Start a Teacher Business from Scratch, we’re diving deep into what’s next after Teachers Pay Teachers (TPT). Lindsay shares practical and inspiring strategies to help you expand beyond TPT by creating higher-ticket digital products like mini courses, eBooks, and toolkits. Whether you want to stay in the teacher niche or pivot into something entirely new, this episode is your permission slip to dream bigger—and make more! 0:14 – TPT Is Just the Beginning Lindsay encourages listeners to view TPT as a launching pad—not the destination—and introduces the concept of expanding into other digital offers.1:21 – High-Ticket Product Ideas for Teachers Learn the difference between low-cost TPT resources and products priced at $47–$97. Lindsay shares examples like eBooks, workshops, and mini courses.2:42 – 10 Teacher-Specific Product Ideas From a First-Year Teacher Survival Guide to a Math Workshop Made Simple Mini Course, get inspired with real examples tailored for educators.3:26 – Pivoting to a New Niche You’re not limited to education! Lindsay empowers you to explore niches like gluten-free cooking, small business tools, or even gardening.4:47 – Where & How to Sell Your Products Discover platforms like Flodesk Checkouts and how Lindsay uses them to host and sell products outside of marketplaces like TPT.6:00 – Your Action Step: Pick a Niche and Go All In Before promoting your product, you need to be clear on your niche. Lindsay shares how to gain clarity and stay focused for maximum impact.  Resources Mentioned:  100 Digital Product Ideas (https://lindsaybowden.com/100) Hey Digital Product (https://lindsaybowden.com/playbook) Flodesk (https://flodesk.com/c/LINDSAYBOWDEN)Listen to the Previous Summer Series Episodes:Summer Series Episode 1 (https://lindsaybowden.com/podcast/ss1/) Summer Series Episode 2 (https://lindsaybowden.com/podcast/ss2/) Summer Series Episode 3 (https://lindsaybowden.com/podcast/ss3/)Summer Series Episode 4 (https://lindsaybowden.com/podcast/ss4/)Summer Series Episode 5 (https://lindsaybowden.com/podcast/ss5/)Summer Series Episode 6 (https://lindsaybowden.com/podcast/ss6/)Summer Series Episode 7 (https://lindsaybowden.com/podcast/ss7/)Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

  44. 88

    Summer Series 7: Should You Expand Beyond TPT? What to Know Before You List Anywhere Else

    Expand Beyond TPT: Where (and How) to List Your Teacher Resources NextWondering if you should start listing your resources somewhere other than TPT? In this Summer Series episode, Lindsay shares her personal journey and expert advice on how to successfully expand beyond Teachers Pay Teachers (TPT). She breaks down the pros and cons of popular platforms while giving you actionable strategies to grow your teacher business smartly and sustainably. If you're ready to multiply your income streams and take back control of your business, this episode is for you![0:43] Start Here First: Build an Email List Lindsay emphasizes why having an email list is more important than jumping to another platform right away - and what the order of operations should really be.[1:13] WooCommerce + WordPress = A Scalable Combo Lindsay explains how WooCommerce works, how she uses it on her own https://wordpress.org/, and why it’s a great starting point if you already have your own website.         ** Note on WordPress: To use plugins like WooCommerce, you’ll need the self-hosted WordPress.org version, which requires paid hosting (such as Bluehost). While WordPress may seem free, full functionality comes from the hosting plan.[3:00] The Key Difference: TPT Traffic vs. DIY Marketing Learn why TPT brings built-in traffic while platforms like WooCommerce and Shopify require your own marketing efforts - and how Pinterest and SEO can help.[3:58] Shopify: An Easier (but Paid) Alternative Shopify’s user-friendly setup might be a great fit if you don’t want to deal with WordPress - Lindsay shares her experience using Shopify and why she ultimately switched. [4:40] Other Marketplace Options: Made By Teachers, Classful & More Lindsay talks about other emerging teacher resource marketplaces and why it doesn’t hurt to diversify your listings. [5:08] Etsy for Teacherpreneurs: Is It Worth It? Thinking about selling classroom decor or printables on Etsy? Lindsay breaks down the fees, audience types, and which products perform best. [6:07] Start Small and Systematize Instead of uploading everything at once, Lindsay recommends starting with 10 - 50 products and using a VA to help - plus how she uses Airtable to keep it all organized.  Resources Mentioned:  Check out my Email Marketing Course Wordpress  Shopify  Made by Teachers Classful Etsy Airtable Listen to the Previous Summer Series Episodes:Summer Series Episode 1 Summer Series Episode 2 Summer Series Episode 3 Summer Series Episode 4 Summer Series Episode 5  Summer Series Episode 6   Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

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    Summer Series 6: How to Start an Email List for Your TPT Store (Without Tech Stress)

    Why Starting an Email List is the #1 Next Step After Your First TPT Sale You've made your first TPT sale - woohoo! 🎉 Now what? In this power-packed summer series episode, Lindsay breaks down why starting an email list should be your very next move. Learn the exact steps to set up your list, grow it strategically, and use it to increase sales in your TPT store. Whether you’re brand new to email marketing or already dabbling but feel stuck, this episode will give you the clarity and confidence to start strong! [0:34] Why Email Marketing Changes the GameLindsay shares how email marketing has been the key to scaling her business to over $2 million in sales - and how it’s now the main way she launches new products and drives TPT sales.[2:00] Want to Go Deeper? Join Lindsay’s Email Marketing CourseInside this email marketing program made just for TPT sellers, you’ll get video tutorials, templates, and strategies to set up your list, create powerful automations, and grow with confidence.[2:58] Choose the Right Email Service Provider Lindsay breaks down your options: Flodesk, Kajabi, and Kit (formerly ConvertKit). Flowdesk is her favorite for its ease of use, flat monthly pricing, and templates - perfect for TPT sellers just starting out.[4:53] Buy a Domain for Your Biz EmailYou'll need a custom domain like yourstore.com to set up a professional email address. Lindsay recommends Bluehost for affordable domains and optional website hosting.[7:00] Set Up a Professional Email InboxDon't send marketing emails from Gmail or Yahoo - those get flagged as spam! Use your domain email (like [email protected]). Lindsay recommends setting up your inbox with Google Workspace.[7:59] Create a Lead Magnet (Freebie!)Lindsay explains how to design a valuable, exclusive freebie that directly relates to your TPT store and leads to paid products. Pro tip: Don’t just offer a freebie already in your store - make it special for your email subscribers! [9:49] Build Forms and Automations in FlodeskCreate a sign-up form and a workflow (a.k.a. automation) so subscribers get your freebie instantly - and then keep hearing from you with nurturing emails that lead to more sales!  Resources Mentioned:  Join My TPT Email Marketing Program Use Bluehost for Your Domain Try Out Flodesk! Try Out Kajabi!Check Out Google Workspace Listen to the Previous Summer Series Episodes:Summer Series Episode 1 Summer Series Episode 2 Summer Series Episode 3 Summer Series Episode 4 Summer Series Episode 5  Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself. Your email list is your most valuable business asset - seriously! 💌 Set it up now while you have summer breathing room, and watch how it transforms your TPT sales. 

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    Summer Series 5: You Don’t Own TPT: How to Future-Proof Your Business

    How to Future-Proof Your Business: Smart Income Strategies for Teacherpreneurs In this powerful episode of the Summer Series, Lindsay dives into why it’s crucial for teacher business owners to diversify their income streams. Whether you're just starting on Teachers Pay Teachers (TPT) or you're ready to expand beyond it, Lindsay shares practical steps to help you future-proof your business. From starting an email list to creating low-ticket digital products, you'll walk away with actionable ideas to protect and grow your online income—no matter what platform changes come your way.[0:32] Why Relying Only on TPT Isn't EnoughLindsay explains the risks of putting all your income in one basket and why TPT, while amazing, shouldn't be your only income stream. [1:32] The Power of Email MarketingLearn why an email list is Lindsay’s #1 predictor of online business success and how she grew hers to over 90,000 subscribers.[3:10] How One Email Generated $1,400 in One DayLindsay shares a real-life example of an email that led to major TPT sales during a seasonal promotion. [4:18] Beyond TPT: Creating Low-Ticket Digital ProductsFrom mini courses to ebooks, discover how to expand your business with products priced under $97 - and why they work so well. [6:16] Want to Leave TPT Behind? Here's Your Game PlanIf TPT isn't your thing, Lindsay maps out how to build a profitable business around any niche (think parenting, art, gardening, and more!).  Resources Mentioned:  Join My TPT Email Marketing Program Grab my list of 100+ Digital Product Ideas Listen to the Previous Summer Series EpisodesSummer Series Episode 1 Summer Series Episode 2 Summer Series Episode 3 Summer Series Episode 4 Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself. Ready to secure your teacher business for the future? Start building your email list, explore low-ticket digital products, and don’t miss next week’s episode where Lindsay breaks down exactly how to start your list from scratch. 

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    Summer Series 4: How Much Can You Actually Make on TPT? My Income + Top 5 Profit Tips

    How Much Can You Really Make on TPT? Real Income Numbers + Success Stories Is it still possible to make money on Teachers Pay Teachers - even if you’re just starting out? In this episode, Lindsay gets real and raw about how much she’s earning on TPT (spoiler: it’s impressive!) and shares inspiring success stories from The Resource Academy members who are generating real income—even in their first month! If you’re curious about whether TPT is still worth it, this episode will fire you up and show you what’s possible with the right strategy and training. [01:31] Lindsay’s Income Breakdown (12-Month Overview): From updating her store in late 2024 to hitting $5,700+ in April 2025, Lindsay shares her exact monthly earnings and what changed when she took her own advice.[02:57] The Power of a Strategic Store Refresh: Learn how using Seller Spy and updating thumbnails, covers, and descriptions helped Lindsay turn her TPT store around - and how it can do the same for you. [06:05] Real Results from Resource Academy Members: Hear inspiring income wins from teachers just like you! [07:46] Why Training is Non-Negotiable for TPT Success: If your store isn’t making sales, Lindsay explains why lack of training - not market saturation—is usually the problem. [08:19] Get Found in Search with SEO + Seller Spy: Lindsay shares how low-competition keywords and optimized titles/descriptions helped boost her TPT views - and how you can do it too. [09:07] Why Covers, Thumbnails, and Descriptions Really Matter: Your product’s first impression is everything! Lindsay talks about the visuals and copy that convert browsers into buyers. [10:45] Pricing Strategies That Actually Work: Don’t guess your price! Lindsay explains how to do simple market research to price your resources just right.  Resources Mentioned: Seller Spy Check Out My Free 3-Day Challenge Check Out The Resource Academy Listen to My Interview with Colleen Swanzey, the Creator of Seller Spy  Listen to What Happened When I Updated My TPT Store Products Listen to the Previous Summer Series Episodes:Summer Series Episode 1 Summer Series Episode 2 Summer Series Episode 3   Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself. Ready to turn your teaching skills into income? Don’t miss the free challenge happening this week only - and snag your exclusive 50% off the Resource Academy while you can! 

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    Summer Series 3: How to Create Resources That Actually Sell

    How to Create Resources That Actually Sell on TPT If you've ever wondered how to create educational products that actually sell, this episode is for you! Lindsay breaks down her proven strategies for developing high-quality teacher resources that solve real problems and bring consistent income. Whether you're just starting out or looking to level up your TPT store, this episode is packed with actionable advice from someone who has built a top 1% store with nearly $300K in sales. Learn how to design with purpose, understand your audience’s needs, and boost your repeat buyers![0:44] What Makes a Resource Sell Start by creating resources that solve a specific, immediate classroom problem - like aligning to a single skill or standard.[2:23] Create What You Know Use your own teaching experience as inspiration. The best-selling resources often come from real classroom needs.[4:02] Get Repeat Buyers by Making It Easy Lindsay shares how ease of use - like print-and-go worksheets, answer keys, and optional video lessons - keeps customers coming back.[7:53] Add Video Lessons to Boost Value Lindsay shares her process for creating video lessons using Notability and her iPad — making her resources even more classroom-ready.[11:01] Design Resources Like a Pro Get tips on using PowerPoint, Canva, and layout tools to create polished, accessible, and professional-looking products.[12:02] Follow the Data - What’s Selling Best? Use your TPT dashboard to see which products convert well, then turn them into bundles or full product lines.[14:09] Differentiate for More Value Lindsay explains how adding multiple levels of difficulty (and print + digital versions) helps meet classroom needs and increases product value.[14:48] Batch Your Content by Topic or Type Save time and create better bundles by batching your resources - like building a whole unit or several versions of an activity at once. Resources Mentioned:  Check Out My Free 3-Day Challenge Listen to the first episode of the Summer Series Listen to the second episode of the Summer Series Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself. Ready to turn your teaching knowledge into a thriving digital product business? 🎉 Join Lindsay’s FREE challenge starting Monday to learn how to create and sell high-quality teacher resources step by step! 

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    Summer Series 2: Why TPT Is the Best Place to Start (With the Math to Prove It)

    Why TPT is the Best First Step for Your Teacher Business  In this episode of the Teacher Business School Summer Series, Lindsay shares exactly why Teachers Pay Teachers (TPT) is the smartest and simplest first step for starting your teacher business. She walks you through the top reasons she still recommends TPT after years of success, tackles misconceptions about fees, and even compares TPT to platforms like Etsy, Shopify, and your own website. Whether you’re just getting started or need a reminder of why TPT works, this episode is packed with truth and motivation![0:00] Welcome to the Summer Series Lindsay kicks off the episode with a reminder to listen to last week’s mindset episode and shares why this summer series is your step-by-step guide to building a teacher business from scratch.[0:52] Why TPT Is the Best First Step She outlines three powerful reasons TPT should be your starting platform: built-in traffic, customer service support, and automated sales tax handling.[2:30] Be Generous with Your Freebies Lindsay explains why your first resource should be high-quality, even if it’s free, and how generosity leads to long-term success.[4:35] Can You Really Make Money Selling $5 Products? Using real math examples, Lindsay shows how consistent TPT income adds up—and shares how she makes $5K/month passively.[5:09] TPT vs. Etsy: Let’s Bust the Myths She breaks down the real differences in fees, audiences, and support between TPT and Etsy, including her personal revenue comparison.[7:27] What About Selling on Your Website or Shopify? Lindsay compares TPT to selling on your own site or Shopify, revealing why she still recommends TPT first—even with 30K+ monthly visitors to her site![9:16] Free 3-Day Challenge to Get Started Get all the info on Lindsay’s upcoming free challenge where you’ll learn how to list and sell your first product the right way.  Resources Mentioned: Check Out My Free 3-Day ChallengeListen to the first episode of the Summer SeriesListen About How I Still Made Sales Without Adding New Products Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself. This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together! 

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    Summer Series 1: The Selling Mindset Shift Teachers Need

    The Selling Mindset Shift Every Teacherpreneur Needs This Summer  Welcome to the kickoff of Lindsay Bowden’s Summer Series - a special 9-week journey where you'll learn how to build and grow your teacher business step-by-step! In this powerful first episode, Lindsay dives into something she usually doesn’t talk much about - mindset - specifically, the mindset shift around selling. If you’ve ever felt guilty about charging for your resources or stuck in the “give everything away for free” teacher trap, this episode will change everything. Get ready to reframe how you think about selling and discover why selling is serving.[0:00] Introducing the Summer Series: Lindsay explains why she’s releasing episodes all summer long and who this series is for - teachers, tutors, homeschool parents, and anyone ready to start (or grow) a teacher business. [2:00] The Truth About Mindset: Despite preferring step-by-step strategies, Lindsay reveals why a mindset shift is the essential first step to success - and why she’s starting the series here. [2:59] The Big Shift: Selling Isn’t Selfish: Lindsay unpacks how many educators feel guilty about selling, but she emphasizes that making money is not only okay - it’s necessary and powerful. [5:20] Teachers Supporting Teachers: Lindsay tackles the systemic issue of underfunded classrooms and encourages teachers to support each other through paid resources that actually work. [9:00] Treat It Like a Business, Not a Hobby: Learn how Lindsay’s mindset - and income - transformed when she started investing in training and stopped treating her business like a side hustle. Additional Resources: Free TPT Training Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself. This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together! 

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ABOUT THIS SHOW

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

HOSTED BY

Lindsay Bowden

CATEGORIES

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