The Amazon Strategist Show

Most Amazon sellers think low ACOS means success.Elizabeth Greene says that’s exactly why many brands get stuck.In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down the real reason Amazon brands plateau, why scaling “profitable” campaigns can quietly destroy growth, and how to actually build an ad strategy that increases both market share and profitability.What you’ll learn in this episode• Why low ACOS campaigns can hurt long-term growth• The hidden difference between scaling ad sales vs total sales• Why auto campaigns alone won’t build organic ranking• How to structure Amazon PPC campaigns strategically• The real role of exact match campaigns for ranking• Why many sellers get trapped in the “growth vs profitability” cycle• How to lower TACOS without tanking organic rankKey TakeawaysLow CPCs do not automatically equal profitable growthOrganic ranking still matters in 2026Amazon ads should have different strategic purposesMarket share growth requires intentional ranking campaignsThe Big InsightA profitable ACOS does not always mean a profitable business.If your ads only grow ad sales instead of total sales, your brand eventually hits a ceiling.GuestElizabeth GreeneCo-Founder, JunglrConnect with Elizabeth and Junglr:https://junglr.comFacebookLinkedinInstagramXConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

AI is everywhere in Amazon selling.But most sellers are using it completely wrong.In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down what AI can actually do for Amazon ads — and where it completely fails.What you’ll learn in this episode• Why AI outputs are often “AI slop” without expertise• The biggest mistake sellers make when using AI tools• How to actually use AI to improve Amazon ads performance• Why expertise still matters more than automation• The right way to build AI-powered systems for your business• How AI + human strategy creates better results than either aloneKey TakeawaysAI is powerful, but not autonomousGarbage in = garbage outAI works best when guided by real expertiseMost sellers expect AI to replace thinking, not enhance itThe Big InsightAI doesn’t replace experts.It amplifies them.If you don’t know what “good” looks like, AI won’t help you get there.GuestElizabeth GreeneCo-Founder, JunglrHelping Amazon brands scale past 8 figures with data-driven ad strategiesConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Amazon FBA isn’t as simple as it used to be.In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart sellers are doing instead.What you’ll learn in this episode• Why you should NOT rely only on Amazon fulfillment (MCF risks)• The hidden costs of Amazon AWD, AGL, and inventory delays• How slow check-ins are killing your cash flow• Why inventory can sit unsellable for weeks inside Amazon• The real advantage of using your own 3PL• How brands are saving thousands by restructuring fulfillment• Why omnichannel supply chains are the futureKey InsightsAmazon is optimizing for data, not your profitabilityInventory delays = locked cash + lost salesFBA alone is no longer enough to scaleFlexible supply chains win in 2026Real Example from the EpisodeSome sellers have $100K+ worth of inventory stuck in Amazon warehouses, unable to sell due to slow check-ins and internal transfers.The Big ShiftThe most successful brands today are:✔ Building their own supply chain✔ Using independent 3PLs✔ Expanding beyond Amazon✔ Taking control of inventory and fulfillmentGuestBurak YolgaCo-Founder & CEO, ForcegetExperts in global logistics, fulfillment, and supply chain optimizationConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Amazon sellers are facing a brutal reality in 2026:Rising shipping costs. Higher FBA fees. Shrinking margins.In this episode, John Cavendish sits down with Burak Yolga, Co-Founder & CEO of Forceget, to break down what’s really happening in global supply chains and how eCommerce brands can survive.What you’ll learn in this episode• Why shipping prices are rising again (and what’s coming next)  • The real impact of geopolitics on Amazon sellers • How to reduce landed costs and protect your margins • Why relying only on Amazon FBA is becoming risky • The hidden costs most sellers ignore (HTS codes, duties, storage) • Why omnichannel selling is no longer optional • How Amazon’s new payout changes affect your cash flowKey Takeaways Shipping volatility isn’t over yet  Amazon fees + ads + coupons are eating margins  Sellers must optimize supply chain AND diversify channels  Cash flow is becoming one of the biggest risks in eCommerce Why This MattersAccording to Burak, up to 25% of mid-level Amazon sellers are leaving the market due to rising costs and competition.This is no longer a side hustle.It’s a full-scale business or nothing.GuestBurak Yolga Co-Founder & CEO, Forceget Experts in global sourcing, freight, and supply chain optimizationConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Most Amazon brands don’t fail.They plateau.In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down why growth slows down and what brands must do to keep scaling.From product launch cadence to identifying new opportunities, this episode dives into the real strategy behind sustained Amazon growth.In this episode you’ll learn• Why Amazon product catalogs eventually plateau  • When to focus on optimization vs launching new products • How top brands decide when to scale or expand • Why some brands need aggressive SKU launches • How to use keywords, competitors, and reviews to find new opportunities • The role of brand lifecycle in product strategy • What types of brands should invest in Amazon growthColin also shares a powerful take on AI:Why real product photos and videos will outperform AI-generated content as the market becomes saturated with low-quality visuals.Key TakeawayYou can’t scale forever on the same products.At some point, growth requires new SKUs, new ideas, and better positioning.Guest - Colin Plotica Founder & CEO, Movement RetailMovement Retail helps brands grow on Amazon through product strategy, development, and long-term partnerships.If you're an Amazon seller trying to break past a plateau, this episode will help you understand when to optimize and when to expand.Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Most Amazon sellers don’t fail because of ads.They fail because the product isn’t good enough.In Part 1, John sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down how top brands actually develop, test, and validate new products before scaling.This episode dives deep into real-world product development strategies used by manufacturers and Amazon-focused brands.In this episode you’ll learn• How to validate product ideas using real Amazon data• Why customer reviews are the ultimate product test• How to test products before committing to large inventory• The step-by-step process from idea → product → launch• Why you can’t “market” a bad product into success• How small batch testing reduces risk• The role of aggressive early ad spend in product validation• When to kill a product vs improve itColin also shares how his team works directly with manufacturers to:• Rapidly iterate products based on real feedback• Fix product issues using customer reviews• Launch test batches before scaling inventoryKey TakeawayYou can’t out-market a bad product.Amazon customers will tell you the truth fast and brutally.The smartest brands test early, iterate quickly, and let real customer feedback guide decisions.GuestColin PloticaFounder & CEO, Movement RetailMovement Retail helps brands scale on Amazon through product development, strategy, and long-term partnerships.Connect with Colin and Movement RetailWebsite: https://movementretail.comFacebook: https://www.facebook.com/people/Movement-RetailLinkedin: https://www.linkedin.com/company/movement-retailInstagram: https://www.instagram.com/movementretailConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Most Amazon sellers don’t have a tax problem.They have a timing problem.In Part 2, John continues the conversation with Matt Remuzzi, Owner of CapForge Accounting, breaking down one of the most important concepts in ecommerce finance:Cash vs accrual accounting.This single shift can dramatically impact how much tax you pay — without changing your actual profit.In this episode you’ll learn• The difference between cash and accrual accounting• Why ecommerce businesses should track both• How timing affects your reported profit• How inventory impacts your tax bill• Why growing brands benefit from cash-based tax reporting• How to legally reduce your taxable income• Why most sellers overpay taxes without realizing it• How proactive tax planning saves more than reactive filingMatt also explains why ecommerce sellers should:• Use accrual accounting for decision-making• Use cash accounting for tax optimizationThe same numbers, different timing — very different outcomes.GuestMatt RemuzziOwner, CapForge AccountingCapForge specializes in bookkeeping, tax strategy, and advisory for ecommerce businesses.Connect with Matt and CapForgeFacebook: https://www.facebook.com/capforgeLinkedIn: https://www.linkedin.com/company/58977659/admin/feed/postsInstagram: https://www.instagram.com/capforge_bookkeepingConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

AI is powerful.But when it comes to your finances, it can cost you a lot more than you think.In this episode, John Cavendish sits down with Matt Remuzzi, Owner of CapForge Accounting, to break down why Amazon sellers should be careful using AI for bookkeeping and tax decisions.Matt has been in accounting since before the ecommerce boom and now leads a 90+ person team specializing in ecommerce accounting, tax strategy, and business exits.In this episode you’ll learn:• Why AI is not ready to replace accountants• The hidden risks of using AI for tax advice• How one decision could cost you hundreds of thousands• Why ecommerce accounting is different from traditional accounting• The biggest mistakes general CPAs make with Amazon sellers• How specialized accountants help reduce tax liability• Why many sellers overpay taxes without realizing itMatt also explains how ecommerce-specific tax strategies can lead to massive savings, sometimes turning large tax bills into zero.GuestMatt RemuzziOwner, CapForge AccountingCapForge specializes in bookkeeping, tax prep, advisory, due diligence, and exits for ecommerce businesses.Connect with Matt and CapForgeFacebook: https://www.facebook.com/capforgeLinkedIn: https://www.linkedin.com/company/58977659Instagram: https://www.instagram.com/capforge_bookkeepingConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Getting your product into retail stores is not magic.It’s a numbers game, a conversion game, and a process that takes time.In Part 2, John Cavendish continues the conversation with Talor Ofer, Founder of Retail Empire, who has helped hundreds of ecommerce brands expand into retail chains across the United States.Talor breaks down the real step-by-step process of getting into retail, including how long it takes, how buyers respond, and what brands must have before retailers will even consider them.In this episode you’ll learn• How long it actually takes to get into retail stores• Why smaller retailers can onboard brands in weeks• Why large chains like Costco can take over a year• The conversion math behind retail outreach• Why reaching out to 100 retailers is normal• How many retailers typically say yes• Why every Amazon seller should build a branded website before pitching retail• Why retail buyers evaluate brands differently todayTalor also explains why retail outreach is fundamentally a conversion funnel, similar to ecommerce marketing.Out of 100 retailers contacted:• Around 20 may respond• About 10 may show real interest• And 3–5 may become actual retail dealsUnderstanding this process is key for Amazon brands that want to scale beyond ecommerce.Guest: Talor OferFounder, Retail EmpireRetail Empire helps ecommerce brands expand into retail chains across the United States and works with hundreds of retailers.Connect with Talor and Retail Empire:Website: https://retail-empire.comFacebook: https://www.facebook.com/TheRetailEmpireLinkedin: http://bit.ly/TalorLinkedInInstagram: https://www.instagram.com/retail.empire.officialConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

AI is changing how brands discover retail opportunities.In this episode, John Cavendish sits down with Talor Ofer, Founder of Retail Empire, to explain how AI tools are helping Amazon sellers uncover 29,000+ retail channels across the United States.For years, most ecommerce brands focused only on Amazon. But now, AI-powered research is revealing thousands of overlooked retail opportunities — from major chains like Costco and Walmart to niche distribution channels most sellers have never even heard of.Talor has been helping brands break into retail since 2005 and has worked with companies across nearly every product category.In this conversation, he explains how AI is transforming retail discovery and why more Amazon sellers are expanding beyond ecommerce.In this episode you’ll learn:• How AI is helping brands find thousands of retail opportunities• Why more Amazon sellers are moving into physical retail• How retail buyers evaluate brands faster using AI• Why small brands have a better chance than ever to enter retail• What sellers need before approaching large retailers• How AI research tools can uncover hidden distribution channelsTalor also shares a surprising example of a government retail channel serving over 4 million customers that most ecommerce brands never consider.Guest: Talor OferFounder, Retail EmpireTalor has been helping ecommerce brands enter retail stores since 2005 and works with companies expanding into major retailers across the United States.Connect with Talor and Retail Empire:Website: https://retail-empire.comFacebook: https://www.facebook.com/TheRetailEmpireLinkedin: http://bit.ly/TalorLinkedInInstagram: https://www.instagram.com/retail.empire.officialConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Most Amazon sellers optimize for the first sale.That might be costing you serious growth.In Part 2, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how Amazon sellers should think about:• Lifetime value (LTV)• Recurring revenue• Lowering ROAS targets to scale faster• Launch profitability expectations• AI, Rufus, and algorithm mythsAs competition increases and CPCs continue rising, optimizing for first-purchase profitability may be limiting your growth.Tom explains why mature brands should shift from:“Is this ad profitable today?”to“How much revenue does this customer generate over 12 months?”In This Episode• Why most Amazon brands don’t track lifetime value properly• How to calculate 12-month LTV by ASIN• When to lower your ROAS target intentionally• Why recurring revenue is the most profitable revenue• Cash flow risks to watch when scaling acquisition• Launch strategy: focus on velocity vs profit• When profitability should matter at launch• Why chasing Amazon AI algorithm hacks is a mistake• Why Rufus doesn’t change best practicesIf your product is replenishable, this strategy can unlock significantly faster scaling.But only if you understand the data.Connect with Tom and Fordebaker:Website: https://fordebaker.comLinkedin: https://www.linkedin.com/in/thomas-baker-amazon-agency-------------------------------------------------------------Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Is Amazon still the best place to launch a product in 2026?In this episode, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how marketplace strategy is shifting, and why more brands are questioning whether Amazon should come first.After launching his own toy brand on Amazon in 2016 and expanding into the UK, EU, and US, Tom now leads multi-marketplace growth strategies across:• Amazon• TikTok Shop• WalmartAnd the trend is clear: sellers are diversifying.In Part 1, you’ll discover:• Why rising FBA fees and PPC costs are squeezing Amazon margins• How Walmart compares operationally to Amazon• Why TikTok Shop is a demand creation engine• The difference between search-driven sales and discovery-driven sales• How creator marketing powers TikTok Shop• Why some new brands are choosing TikTok first• When Amazon is still the best first move• What a modern 2026 marketplace strategy looks likeAmazon captures demand.TikTok creates demand.Walmart offers margin opportunity.Understanding how these platforms fit together is critical for brand growth in 2026.If you’re an Amazon seller thinking about expanding beyond FBA, this episode is essential.Watch Part 2 for deeper insights into lifetime value, customer acquisition, and marketplace profitability.Connect with Tom and Fordebaker:Website: https://fordebaker.comLinkedIn: https://www.linkedin.com/in/thomas-baker-amazon-agencyConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

What you will learn in this episode• How Amazon fulfillment performance impacts ranking and visibility• Why communication failures are the biggest 3PL red flag• What accuracy standards top 3PLs must hit to stay competitive• How hazmat and lithium ion products are really handled off Amazon• Why forecasting is a growth skill, not an ops task• How fulfillment mistakes should be resolved and owned• Why logistics is one of the biggest hidden profit leaks for sellersMark also explains why most brands spend all their energy on marketing while ignoring fulfillment signals that Amazon uses behind the scenes.This is Part 2 of a deep dive into Amazon fulfillment, logistics strategy, and how operational decisions affect sales, rankings, and profitability.If you have not watched Part 1 yet, start there to understand Amazon’s FBA vs FBM shift and hybrid fulfillment strategies.-------------------------------------------------------------Connect with Mark and G10 FulfillmentWebsite: https://g10fulfillment.comFacebook: https://www.facebook.com/G10FulfillmentLinkedIn: https://www.linkedin.com/in/mark-becker-03b70854Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Amazon used to reward sellers who sent massive amounts of inventory into FBA.That era is over.In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operating Amazon-focused 3PLs in the industry.They break down how Amazon’s aggressive stance on long term storage fees, inventory limits, and warehouse prioritization is forcing brands to rethink their entire fulfillment strategy.This episode goes deep into hybrid FBA and FBM models, Seller Fulfilled Prime, and how brands can protect cash flow while staying in stock even when Amazon changes the rules overnight.What you will learn in this episode• Why Amazon is penalizing excess FBA inventory• How Seller Fulfilled Prime actually works in 2026• The real difference between FBA, FBM, and hybrid fulfillment models• How multi-warehouse FBM setups maintain Prime eligibility• Why inventory flexibility matters more than ever• When it makes sense to move inventory out of Amazon warehouses• How advanced 3PLs help brands pivot fast without losing salesMark also explains how national warehouse networks allow sellers to reach nearly the entire US population with two day shipping without relying solely on FBA.Who this episode is for• Amazon sellers frustrated with storage fees• Brands hitting inventory limits or stockouts• Operators running Shopify, Amazon, and Walmart together• Sellers considering FBM or hybrid fulfillment• Brands scaling beyond 500 orders per month-------------------------------------------------------------Connect with Mark and G10 FulfillmentWebsite: https://g10fulfillment.comFacebook: https://www.facebook.com/G10FulfillmentLinkedIn: https://www.linkedin.com/in/mark-becker-03b70854 -------------------------------------------------------------Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Most Amazon sellers think once a listing crashes, it is game over. That is not true.In Part 2 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down how experienced sellers actually recover suppressed listings, lost rankings, and stalled ASINs.They dive deep into what really happens when Amazon suppresses a listing, why some types of suppression can actually be easier to recover from, and how poor segmentation, pricing mismatches, and buyer intent confusion silently kill momentum.Colin explains why many “dead” listings fail to recover, not because Amazon is unfair, but because sellers are targeting the wrong buyer, the wrong value perception, or the wrong data signals. He also shares how deep audits, segmentation analysis, and incremental improvements can bring listings back to life, sometimes stronger than before.This episode is essential for Amazon sellers dealing with ranking drops, suppressed listings, hijackers, bad reviews, or failed launches.In Part 2, you’ll learn:• What to do when an Amazon listing crashes • The difference between soft suppression and hard suppression • Why some listings fail to recover after relaunch • How buyer segmentation impacts ranking and conversions • Why pricing and product positioning matter more than keywords • How small improvements compound into major ranking gains • The data signals Amazon rewards long termHosted by John CavendishGuest: Colin Raja, Founder of Launch LabColin is offering a free ASIN segmentation review for listeners, a process his team normally charges for. You can connect with him via colinraja.org or on LinkedIn or via Facebook at Colin Raja.If you are serious about fixing broken listings and building sustainable Amazon growth, this episode will change how you think about recovery.Subscribe for real Amazon strategies that focus on data, momentum, and long term wins, not shortcuts.Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Most Amazon sellers fail at product launches because they chase tactics instead of following data.In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a successful Amazon product launch. Colin has built and scaled eight figure Amazon brands and now helps seven and eight figure sellers remove guesswork from keyword ranking and launch strategy.This episode focuses on the early decisions that determine whether a launch succeeds or stalls. Colin explains how Amazon reveals ranking signals, why momentum matters more than hacks, and where most sellers go wrong before ads even scale.If you are planning a new launch or fixing one that never gained traction, this episode lays the groundwork you need before moving into execution.In Part 1, you’ll learn:• Why most Amazon launches fail early • How data signals influence keyword ranking • What Amazon looks for during the launch phase • Why momentum beats short term tactics • The role of buyer intent in launch success • Common mistakes sellers make before scaling PPCConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Many Amazon sellers focus on ads, rankings, and traffic but overlook the one system that holds everything together: product data.In this episode, John Cavendish sits down with Sascha Dobbelaere, founder of OneSila, to break down why poor product information silently limits growth for Amazon and ecommerce brands. Sascha shares how his background in a family run pet accessories business exposed the real challenges sellers face when managing SKUs, attributes, translations, and catalog updates across multiple platforms.They discuss why product data becomes more fragile as catalogs grow, how bad information creates downstream issues in ads, listings, and international expansion, and why scaling without structure often leads to costly mistakes. This conversation is especially relevant for Amazon sellers expanding to new marketplaces or managing large SKU counts.You’ll learn why clean product data is no longer optional, how AI is changing product information management, and what sellers should fix before trying to scale globally.What You’ll Learn:• Why Amazon sellers struggle when scaling catalogs• How product data impacts trust, conversions, and expansion• Common mistakes sellers make with large SKU imports• Why translations and localization break international growth• How better product data supports ads, SEO, and brand trust• Where AI fits into modern catalog managementIf you’re serious about scaling your Amazon or ecommerce business without breaking systems behind the scenes, this episode will change how you think about growth.Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process.In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepreneurship, Daphne explains how tools like human design, astrology, and emotional intelligence can support smarter leadership, clearer decision making, and long term brand growth.This conversation bridges practical ecommerce strategy with inner alignment, showing Amazon sellers and online business owners how clarity, energy, and intention directly impact pricing, positioning, customer trust, and scalability.John and Daphny dive into why alignment is becoming a competitive advantage in ecommerce, how emotionally intelligent brands outperform transactional ones, and why products and services carry value beyond what is visible on the listing or sales page.If you are an Amazon seller, ecommerce founder, or online entrepreneur who wants to grow sustainably without constant stress, this episode offers a refreshing perspective on building a profitable business that actually supports your lifestyle.In this episode, you will learn:-Why alignment matters for sustainable ecommerce growth-How human design can influence leadership and team decisions-The connection between emotional intelligence and brand loyalty-How to price products or services with confidence and integrity-Why authentic brands stand out in crowded Amazon and ecommerce marketsWhether you are scaling your Amazon store, building a personal brand, or launching a purpose driven ecommerce business, this episode will help you rethink what real success looks like and how to achieve it without burning out.-------------------------------------------------------------Connect with DaphneWebsite: http://dlaurenb.comLinkedin: https://www.linkedin.com/in/daphny-lauren-bravoInstagram: https://www.instagram.com/daphnylaurenbravoFacebook: https://www.facebook.com/DLaurenBpaperConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively. Sascha shares his journey from a family-run pet accessories business to creating a software solution that addresses the challenges of product data management. They covered the importance of accurate product information, the role of technology in e-commerce, and strategies for expanding into international markets.Key Takeaways:- Sascha emphasizes the need for practical strategies in e-commerce.- OneSila helps manage product data quality across multiple platforms.- The transition from B2B to M2C can be challenging but rewarding.- Product information is often overlooked in favor of marketing efforts.- AI can enhance product data management and streamline processes.- Preparation is crucial when importing large catalogs of SKUs.- Companies struggle with translating product information for different markets.- Effective product management can lead to increased sales and customer trust.Connect with Sascha and OneSila:Website: http://onesila.comLinkedIn: https://www.linkedin.com/in/saschadobbelaereConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

What if scaling your business didn’t mean burning yourself out or disconnecting from who you are?In this episode, John Cavendish sits down with Daphne Bravo, a former corporate retail buyer who transitioned into spiritual entrepreneurship after realizing her career was no longer aligned with her values. Daphne shares how tools like human design, astrology, and emotional intelligence can help entrepreneurs lead more sustainably, make better decisions, and build brands that truly resonate.They explore how alignment impacts leadership, pricing, and long term growth, why spiritual products carry energetic value beyond the physical product, and how women entrepreneurs can grow successful businesses without sacrificing their lifestyle or wellbeing.This conversation is especially valuable for founders, coaches, and brand builders who want to stand out in a saturated market by creating authentic, emotionally intelligent brands rooted in purpose and intention.In this episode, you’ll learn:- Why alignment is critical for sustainable business growth- How human design can guide leadership and decision making- The role of emotional intelligence in branding and customer connection- How to price spiritual or service based offerings with integrity- Why authenticity will define the future of successful brands- If you’re building a purpose driven business and want growth that feels good and lasts, this episode will give you a fresh perspective.-------------------------------------------------------------Connect with DaphneWebsite: http://dlaurenb.comLinkedin: https://www.linkedin.com/in/daphny-lauren-bravoInstagram: https://www.instagram.com/daphnylaurenbravoFacebook: https://www.facebook.com/DLaurenBpaper Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, host John Cavendish sits down with Arjun Mahadevan, CEO & Founder of DOOLA, to break down what ecommerce sellers need to build a legitimate, scalable US business—whether you're selling on Amazon, Shopify, or expanding into multiple marketplaces.If you’ve ever wondered:• Do I need a US LLC as a non-US seller?• How do I open a US business bank account remotely?• Will forming an LLC increase trust, reduce failed payments, or improve Amazon payout reliability?• How do taxes work if I’m an international ecommerce founder?This episode covers all of it with clear, practical explanations.Arjun dives deep into:• Why an LLC is more than compliance—it's infrastructure for serious sellers• How a better payment setup reduces decline rates and increases revenue• The shift from freelancer to business owner (and why it matters)• How DOOLA helps global sellers with formation, compliance, bookkeeping, and taxes• Why the $0–$100K range is where most real ecommerce profits happen• The fastest way to get revenue-ready and start selling in the US• Essential tax and IRS requirements non-US founders must not ignore• Common bookkeeping mistakes that quietly hurt ecommerce businessesIf you're an Amazon seller, ecommerce operator, Shopify brand owner, or aspiring global entrepreneur, this conversation will give you the clarity and structure you need to scale with confidence.-------------------------------------------------------------Connect with Arjun and DOOLAWebsite: doola.comYoutube: https://www.youtube.com/@ceo.arjunmahadevan/videosInstagram: https://www.instagram.com/ceo.arjunmahadevanLinkedIn: https://www.linkedin.com/in/mahadevanarjunConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversation also touches on the significance of branding in e-commerce and the evolving landscape of online business opportunities.Takeaways- Comprehensive solution for LLC formation and bookkeeping.- International founders can start a U.S. business without being physically present.- Tax obligations vary based on physical presence and income type.- DOOLA integrates various services to streamline business operations.- The journey from formation to first sale is crucial for new entrepreneurs.- Many businesses operate successfully within the zero to 100K revenue range.- Branding is essential for long-term business success.- There are still opportunities in e-commerce despite increased competition.- Entrepreneurs should focus on what they enjoy and excel at. -------------------------------------------------------------Connect with Arjun and DOOLAWebsite: doola.comYoutube: https://www.youtube.com/@ceo.arjunmahadevan/videosInstagram: https://www.instagram.com/ceo.arjunmahadevanLinkedIn: https://www.linkedin.com/in/mahadevanarjunConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting.You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro.Key Topics Covered:✅ What Amazon Catalog Management really means✅ The must-have elements of a high-performing product detail page (title, bullet points, images, pricing, and more)✅ How to fix suppressed listings and incorrect brand names✅ Steps to resolve health claim or IP-related policy violations✅ Proven escalation methods when Amazon support isn’t helpingPro Tip: Following up too often with Seller Support can delay results — trust the process and escalate smartly.02:57 Introduction to the topic of Amazon Catalog Management03:24 Discussion on the vital information needed for a product detail page06:06 Common mistakes made by experienced sellers in product listings08:16 Explanation of how to solve brand ownership and brand registry issues13:17 Detailed process for resolving brand name update issues14:15 Discussion on following up with Amazon Seller Support16:45 Importance of finding a balance in following up17:38 Escalation methods for unresolved issuesConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Is Amazon’s golden era for third-party sellers coming to an end?In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen.We dive into:💡 Why Amazon’s customer-first model cuts into your margins📉 The growing trend of sellers moving off-platform🛒 How building your own brand site protects your future sales🎧 Tune in, take notes, and stay ahead of the curve as we explore what’s next for Amazon sellers in 2025 and beyond.-------------------------------------------------------------Connect with Seth and Brand ExpandWebsite: https://brandexpand.ioFacebook: https://www.facebook.com/brandexpandioInstagram: https://instagram.com/brandexpand.ioLinkedIn: https://www.linkedin.com/company/brand-expand-ioYoutube: https://www.youtube.com/@brandexpandSpecial Offer: GET $100 wallet credit from Brand Expand💰 Use Promo Code: BXCANDY100 for $100 wallet creditConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast?John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands.Dive deep into✅ Whether SEO is still worth investing in for your brand site✅ The 5 essential technical SEO fixes every seller needs✅ How to make your product pages rank higher on Google and drive traffic back to your Amazon listings✅ Why AI Overviews might change the future of organic traffic and how to adapt before it’s too lateIf you sell on Amazon or run an eCommerce business, this is a must-watch episode to help you stay visible, relevant, and profitable in the AI era.-------------------------------------------------------------Connect with   @TrioSEO10 and StevenLinkedIn: https://www.linkedin.com/in/schneisYoutube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3wWebsite: https://trioseo.comConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight?In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business.Discover how to:✅ Balance Amazon SEO with off-Amazon SEO✅ Build your own website that supports long-term sales✅ Use content strategy that actually converts (without AI slop)✅ Avoid technical SEO mistakes that slow your growth✅ Create lead magnets that bring in consistent traffic and salesIf you’ve ever wondered whether SEO still matters in the age of AI, this episode is your answer.-------------------------------------------------------------Connect with   @TrioSEO10   and StevenLinkedIn: https://www.linkedin.com/in/schneisYoutube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3wWebsite: https://trioseo.comConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALEDForget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account.They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏If you’ve ever wondered:👉 “Do super URLs still work?”👉 “How do I rank safely without black hat tactics?”👉 “What’s next for launches in 2025?”This episode is for you.⏱ Timestamps00:00 – Intro: Canonical URLs, Super URLs & what still works00:30 – How BrandExpand’s omni-channel ranking system works00:59 – Amazon’s biggest ranking “no-nos” sellers should avoid01:29 – How improving customer experience helps ranking & compliance01:59 – Inside the gamified deal site (think modern Slickdeals meets AI)03:03 – Buyer quality protection: the real Amazon ranking advantage04:35 – Seth’s story: 20% returns and the “aha” moment that started BrandExpand05:49 – Building a two-sided marketplace like Uber… for Amazon sellers06:47 – The future of launches & why defensibility matters-------------------------------------------------------------Connect with Seth and Brand ExpandWebsite: https://brandexpand.ioFacebook: https://www.facebook.com/brandexpandioInstagram: https://instagram.com/brandexpand.ioLinkedIn: https://www.linkedin.com/company/brand-expand-ioYoutube: https://www.youtube.com/@brandexpandSpecial Offer: GET $100 wallet credit from Brand Expand💰 Use Promo Code: BXCANDY100 for $100 wallet credit-------------------------------------------------------------Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces.From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’s margin squeeze is pushing brands to explore Walmart, TikTok Shop, and beyond.Timestamps00:00 – Amazon’s “big no-no’s” for sellers00:26 – Introduction to Seth Hurd & BrandExpand01:46 – From 7-figure seller to building a scaling platform03:28 – How the BrandExpand platform works (giveaways → organic launches)04:53 – Cashback model & why external traffic converts better than PPC06:54 – Ranking methods: links vs organic search find-buy08:26 – Gamified deal site + buyer quality protection (Fort Knox system)12:25 – Building a vertically integrated SaaS (Uber/Airbnb model for ecom)13:53 – Omnichannel approach: Walmart, Target, TikTok & more17:07 – Review requests & why other marketplaces are easier than Amazon19:01 – When brands are ready to scale with BrandExpand20:52 – Pricing model: from credits to performance-based23:51 – Special offer: $100 wallet credit (Code: BXCandy100)25:55 – Controversial Take: The coming Amazon seller exodus27:09 – Prime’s evolving shopping experience + closing thoughts-------------------------------------------------------------Connect with Seth and Brand ExpandWebsite: https://brandexpand.ioFacebook: https://www.facebook.com/brandexpandioInstagram: https://instagram.com/brandexpand.ioLinkedIn: https://www.linkedin.com/company/brand-expand-ioYoutube: https://www.youtube.com/@brandexpandSpecial Offer: GET $100 wallet credit from Brand Expand💰 Use Promo Code: BXCANDY100 for $100 wallet creditConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Amazon’s AI: Friend or Foe? What Every Seller Needs to KnowIs Amazon’s new AI actually here to help sellers... or just another way to control your data? 🤔In this episode of The Amazon Strategist Show, John Cavendish (Founder of Seller Candy) sits down with Jakob Wolitzki (Co-Founder of DataDoe) to uncover how Amazon’s AI really works, where it falls short, and what tools like DataDoe are doing to give sellers back the edge.From suspensions and flat files to future marketplace integrations, we dive deep into how AI + LLMs are changing Amazon businesses forever.💡 If you’ve ever wondered whether to trust Amazon’s AI, or find a better way, this episode is for you.-------------------------------------------------------------Connect with Jakob and Deltologic & DataDoeWebsite: https://datadoe.com GET 30% OFF WITH CODE - SELLERCANDYInstagram: https://www.instagram.com/datadoe.aiLinkedIn: https://www.linkedin.com/company/data-doeYoutube: https://www.youtube.com/@datadoe-------------------------------------------------------------Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Is ChatGPT really helping Amazon sellers… or just giving generic advice? 🤔In this episode of The Amazon Strategist Show, John sits down with Jakob Wolitzki, co-founder of DataDoe, to reveal how AI is actually transforming Amazon businesses. Jakob shares how DataDoe was built to go beyond ChatGPT, offering sellers real marketplace insights, advanced integrations, and smarter decision-making tools that Amazon’s own AI can’t match.Here’s what you’ll learn:✅ Why ChatGPT falls short for Amazon sellers✅ How DataDoe gives you an AI assistant designed for Seller Central data✅ The future of AI + LLMs in e-commerce and what it means for your brand✅ How to streamline operations and win with smarter marketplace integrationsIf you’ve ever wished ChatGPT actually understood your Amazon problems, this episode will show you the tool that might just change the game.-------------------------------------------------------------Connect with Jakob and Deltologic & DataDoeWebsite: https://datadoe.com GET 30% OFF WITH CODE - SELLERCANDYInstagram: https://www.instagram.com/datadoe.aiLinkedIn: https://www.linkedin.com/company/data-doeYoutube: https://www.youtube.com/@datadoeConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Struggling with an Amazon listing that just won't convert? You're not alone. In this value-packed episode, John sits down with Vincenzo Toscano, CEO of eComcy, to break down the exact, actionable strategies you need to diagnose and fix your underperforming listings.Vincenzo shares the proven framework his 70-person agency uses to dramatically increase click-through and conversion rates for brands worldwide. We dive deep into the critical role of A+ content, image optimization, and leveraging new Amazon algorithms like Rufus to get your products in front of the right buyers.Guest:Vincenzo Toscano, CEO of eComcyWebsite: https://ecomcy.comBook a free consultation: https://ecomcy.comConnect with Vincenzo on LinkedIn (He's the only one in the industry!)Connect with Ecomcy on LinkedIn📩 FREE RESOURCE:Email [email protected] and mention "Seller Candy Image SOP" to receive the exact blueprint and procedures eComcy uses to create high-converting images and content!TIMESTAMPS:02:17 - The #1 Mistake Sellers Make with Images Now05:54 - How to Test Your Main Image (The Right Way)08:57 - Key Elements of a High-Converting Main Image11:51 - The Best & Most Affordable Tools for Image Testing12:51 - How to Research Your Audience Using Competitor Reviews14:21 - Optimizing Your Infographics & Secondary Images15:45 - Using AI to Fast-Track Your Creative Process16:34 - How to Get eComcy's Free Image & Research SOPsKEY TAKEAWAYS:- Hyper-Specific Imagery is Non-Negotiable: Generic lifestyle shots confuse Amazon's algorithm. Your images must be tailored to a single, specific customer avatar (e.g., a hiker, not just an "active person").- Always Test Your Main Image: Don't guess, use platforms like PickFu or Product Opinion to test 5-7 images with 200-300 real people to find the winner that drives the most clicks.- Mine Competitor Reviews for Gold: Your competitors' negative and positive reviews are the best source of intel to understand customer pain points and what benefits to highlight.- Beware of Non-Compliant Overlays: While infographics with text can boost conversion, using them on your main image is a risk that can lead to listing suppression.Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, John Cavendish sits down with Andrew Morgans, founder of Marknology, to uncover the strategies that helped him go from an unfulfilling corporate job to building a thriving Amazon brand agency.You’ll learn:✅ How to build a profitable, sustainable Amazon business✅ The future of e-commerce with TikTok & short-form video✅ How to collaborate with creators & build brand trust✅ Real-world tips for scaling without burnoutWhether you’re just starting your Amazon seller journey or looking to scale to 7-figures and beyond, this interview is packed with insights you can apply today.📌 Watch until the end for Andrew’s best advice for staying relevant in a fast-changing eCommerce world.-------------------------------------------------------------Connect with Andrew and MarknologyFacebook: https://www.facebook.com/MarknologyKCLinkedin: https://www.linkedin.com/company/marknologyInstagram: https://www.instagram.com/marknologyllcYoutube: https://www.youtube.com/channel/UCuFlipj-HkO0whZJPVyCgSwConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Still not seeing results from your Amazon ads? You’re not alone. In this episode of The Amazon Strategist Show, host John Cavendish sits down with Noemi Bolojan, co-founder of Scale Wave, to reveal what’s really holding your PPC performance back—and how to fix it.👉 Whether you're running Sponsored Products, Brands, or Display, this conversation dives into:-The 5 evergreen Amazon PPC strategies that actually work-Why your ad performance isn’t just about bids and budgets-How to structure campaigns for scale, not just survival-Common PPC mistakes that cost sellers $$$ every day-And why PPC is only 1% of Amazon successNoemi also shares her inspiring journey from music production to mastering Amazon advertising—and her proven, holistic approach to campaign performance.🚀 Perfect for beginner to advanced sellers who want smarter, scalable PPC systems in 2025.-------------------------------------------------------------Connect with Noemi and Scale WaveLinkedIn: https://www.linkedin.com/in/noemibolojanEmail: [email protected]@scalewave.ioWebsite: https://scalewave.io/Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

The #1 Skill Amazon Sellers Need to Scale (It’s Not More Tools)If you get hit by a bus and your business falls apart—you don’t own a business, you own a job.In this episode, Will Christensen, founder of Entrepreneur's Apprentice and DataAutomation, reveals why the real unlock for Amazon and e-commerce sellers isn’t more tools or another COO—it’s hiring a systems-minded apprentice.Forget the endless VA churn and team burnout. Learn how to find the right kind of support to scale without losing your mind. Plus, Will breaks down a powerful lead gen method that doesn’t rely on cold spam (and why it works 10x better).⏱ TIMESTAMPS:00:00 – If you get hit by a bus… your biz dies01:20 – Why COOs and VAs often don’t work for founders03:08 – What is an apprentice, really?04:45 – The difference between followers vs. creators06:07 – The “hybrid” role founders actually need07:56 – Why an apprentice frees you up 10x faster than a VA09:53 – How to test for humility, creativity, and fit11:32 – What your job post should actually say13:30 – Blind tests: the genius hack to vetting hires15:21 – Will’s no-spam lead gen system18:32 – Podcasts, roundtables, and Serve First outreach20:33 – How Seller Candy uses partnerships to grow23:05 – Will’s final take: Buy back your time—or get left behind24:10 – Where to connect with Will-------------------------------------------------------------Connect with Will (Seller Labs, Entrepreneur's Apprentice, Data Automation)Website: www.equityhammer.comwww.EntrepreneursApprentice.comwww.DataAutomation.comX: https://x.com/DataAutomation1LinkedIn: https://www.linkedin.com/in/will-christensenConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, we're joined by automation wizard Will Christensen—Founder of Seller Labs, Entrepreneur's Apprentice and DataAutomation. Will drops pure gold on how to stop wasting time and start scaling smarter with his no-BS framework: the 15.1.1.5 Rule.Whether you're drowning in repetitive tasks, managing multiple businesses, or considering hiring your first VA—this one’s for you.🔑 Key Takeaways:-The 15.1.1.5 rule: A simple system to know what to automate, delegate, or ditch.-Why your VA might quit (and what to do instead).-The difference between systems creators vs systems followers—and why it matters.-How apprentices can beat VAs when you're just starting to scale.-Why documentation is the secret weapon of smart delegation.-The one productivity mistake that could burn your team out.Timestamps:02:00 – Will’s background in e-commerce + Seller Labs04:15 – $80K automation workshop that changed the game05:30 – The 15.1.1.5 Rule explained (what to automate & when)08:00 – How to use tally marks to track tasks to automate10:00 – The ROI mistake most sellers make with automation12:45 – Hiring your kids? Tax strategy tip (with humor!)13:35 – Why most entrepreneurs are terrible at documenting15:00 – Systems creators vs. systems followers17:00 – Why you need an apprentice before hiring a VA👉 Don’t miss Part 2 dropping next week—Will dives even deeper into automation strategies and real-life system hacks that every Amazon seller should know.------------------------------------------------------------Connect with Will (Seller Labs, Entrepreneur's Apprentice, Data Automation)Website: www.equityhammer.comX: https://x.com/DataAutomation1LinkedIn: https://www.linkedin.com/in/will-christensenConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

What if your entire Amazon business could be protected before disaster strikes?In this episode, John sits down with Rohit Nair, e-commerce veteran and founder of Seller Defender, an insurance-backed solution built to protect Amazon sellers from the nightmare of account and ASIN suspensions.Rohit gets real about the emotional and financial toll of being suspended by Amazon (he’s lived it himself) and breaks down exactly how Seller Defender works: from onboarding to working with top-tier consultants, and even a guaranteed payout if things don’t go your way.Whether you’re a six-figure seller or scaling toward eight, this is a must-watch if peace of mind is on your 2025 wishlist.💡 Key Takeaways:-Account suspensions can crush your cash flow—and your confidence-ASIN suspensions are far more common and often harder to predict-Most consultants charge thousands with no guarantee, and little vettingSeller Defender is a monthly insurance-backed service with no upfront consultant fees-Top-tier consultants work your case within hours of suspension—no DIY needed-If they fail, you get a $10,000 payout to recover or rebuild-Limited-time pricing: $199/month for life if you sign up now-------------------------------------------------------------Know more about Seller Defender and AssurefulWebsite: https://sellerdefender.assureful.comhttps://www.assureful.comFacebook: https://www.facebook.com/AssurefulInstagram: https://www.instagram.com/assurefulLinkedIn: https://www.linkedin.com/company/assurefulX: https://twitter.com/assurefulConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Can You Really Remove Amazon Reviews? What Sellers Need to Know in 2025Bad reviews can tank your listing. But what if you could actually do something about it?In this episode of The Amazon Strategist Show, John sits down with Danan Coleman, Co-Founder of eCom Triage to uncover the truth about Amazon review removal. From legit (but complex) methods to protect your brand to the wild west of black hat tactics—this is a must-watch for sellers tired of playing defense.🎯IF you're battling review bombs, dealing with hijackers, or just trying to keep your ASINs clean, this conversation is packed with insights to help you win in 2025.✅ Top Takeaways for Amazon Sellers:- There are legitimate paths to review removal—if you know the rules.- Amazon often favors negative reviews due to algorithmic weight.- Catalog Defender helps catch ASIN issues before they explode.- Diversification isn’t optional anymore—it's your safety net.- Amazon support won’t always have your back—you need to be proactive.- Networking with other sellers (and experts like Danan) is underrated.- You need a long-game mindset when it comes to protecting your brand.-------------------------------------------------------------Connect with Danan and eCom Triage Website/s: https://ecomtriage.comhttps://landing.ecomtriage.com/home-review-checker-gptFacebook: https://www.facebook.com/TheeComGrowthShowInstagram: https://www.instagram.com/ecomgrowthshowLinkedIn: https://www.linkedin.com/in/danancolemanYoutube:  @eComGrowthShow  Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Selling exclusively on Amazon? It might be time to rethink that strategy.In this episode of The Amazon Strategist Show, John chats with Andrew Maffettone, Founder and CEO of BlueTuskr, about what Amazon sellers need to watch out for in 2025. From rising fees to tighter competition and shifting consumer behavior, Andrew breaks down the real risks of putting all your eggs in the Amazon basket—and what to do instead.Get actionable insights on how to diversify, build a brand outside of Amazon, and leverage smarter marketing strategies to stay competitive in today’s evolving e-commerce world.🎯 Key Takeaways:Diversification is no longer optional for serious e-commerce brandsRelying solely on Amazon exposes your business to platform riskAmazon’s fees are increasing—and so is the competitionOff-Amazon testing helps uncover untapped growth opportunitiesTracking conversions from external traffic is now criticalYou can (and should) use Amazon’s data to fuel your overall strategyBrand building needs to go beyond the marketplaceConsumers are doing more research before buyingE-commerce growth means higher standards and tighter marginsThe future of Amazon as a single-channel solution is uncertainEXCLUSIVE: Email [email protected] and mention The Amazon Strategist Show to get a free paid media review from a specialist on the BlueTuskr team along with a 30-minute consultation - valued at $450!-------------------------------------------------------------Connect with Andrew and BlueTuskr Website: BlueTuskr.comFacebook: https://www.facebook.com/AndrewMaffInstagram: https://www.instagram.com/andrewmaffLinkedIn: https://www.linkedin.com/in/andrewmaffX: https://x.com/andrewmaffYoutube: https://www.youtube.com/channel/UCdc4NwHfYYBQ_QtiZFC-5ww/dConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Think you can just Google your way to a reliable supplier? Think again. In this episode of The Amazon Strategist Show, John sits down with Omar Sassoon, sourcing expert and e-commerce strategist, to unpack what really goes into finding and scaling with the right suppliers in 2025.From navigating cultural differences to the power of factory visits, Omar shares what most sellers overlook—and how to avoid costly sourcing mistakes that can derail your business.Whether you're just starting out or scaling to 8 figures, this episode is packed with tactical insights to help you source smarter and stay competitive in today’s global e-commerce landscape.🎯 Takeaways:- Why "just Googling it" leads to sourcing disasters- The #1 mindset mistake most Amazon sellers make- How cultural differences can ruin (or build) your supplier relationship- Why you should always meet your factory in person- The secret to scaling: reliable backup suppliers- What to do when market conditions shift—without panic- Why cutting costs ≠ better margins- What makes Vietnam a rising sourcing star- Why there’s no single “China alternative”-------------------------------------------------------------Connect with Omer and The Sasson Company LimitedWebsite: https://thesassoncompany.com/consultation-and-sourcing-coachingFacebook: https://www.facebook.com/omer.sasson.sourcingInstagram: https://www.instagram.com/omersassonLinkedin: https://www.linkedin.com/in/omer-sasson-sourcing-qc-tradeYoutube: https://www.youtube.com/@OmerSassonConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Thinking about cashing in on your Amazon business? 🚀 In this episode of The Amazon Strategist Show, John sits down with Andy Allaway, CEO of Empire Flippers, to talk exit strategies, deal structures, and what buyers actually care about in 2025.With over 2,400 deals closed and $520M+ in transactions, Empire Flippers knows a thing or two about getting sellers the payday they deserve. Andy breaks down the latest e-commerce trends, how AI is reshaping valuations, and the biggest mistakes sellers make before they even think about selling.What you’ll learn:- Why profitability now beats revenue in buyer negotiations- The secret behind 2.5–3.5x profit multiples- How clean books can add $$$ to your valuation- What “de-risking” a deal looks like in 2025- Why simple operations sell faster (and for more)- How AI is influencing business valuation (and what it won’t replace)- Why transparency = trust (and more cash)- When to engage a broker (spoiler: probably earlier than you think)- The pros and cons of diversification in your exit plan- What NOT to do if you want a smooth exitDon’t miss this goldmine of insight if you’re building to sell—or just curious what your business might be worth in today’s market.🔔 Subscribe for more Amazon strategies straight from the pros.-------------------------------------------------------------Connect with Andy and  @Empireflippers Facebook: https://www.facebook.com/EmpireFlippersInstagram: https://www.instagram.com/empireflippersLinkedIn: https://www.linkedin.com/in/andyallaway/Youtube:  @Empireflippers  Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

What’s really putting your Amazon business at risk? In this episode of The Amazon Strategist Show, John Cavendish sits down with Debi Slaver, Sales & Marketing Director at SPCTEK, to break down the hidden pitfalls that lead to seller suspensions—and what you can do to avoid them.From account health metrics to the realities of order defect rates, Debi shares the real talk every Amazon seller needs to hear in 2025. Whether you're scaling fast or just starting out, this conversation will help you avoid costly mistakes and keep your account in good standing.🔑 Key Takeaways:Violations can lead to account suspension if left unaddressed.Poor account health can hurt your ability to advertise and grow.Understanding order defect rates is critical for long-term success.Quality control can make or break your seller metrics.Amazon courses aren’t one-size-fits-all—do your homework.E-commerce is not a passive income strategy.Hands-on account management is non-negotiable.Strong customer service is essential for seller survival.Know your violations to protect your seller privileges.-------------------------------------------------------------Connect with  @spctek and DebiWebsite: https://spctek.comEmail: [email protected] Facebook: https://www.facebook.com/SPCTEKGlobalInstagram: https://www.instagram.com/spctekLinkedIn: https://www.linkedin.com/company/spctekYoutube: https://www.youtube.com/channel/UC8WKVkQ7E_1_qCSAOAybzxAConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond.From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects.Whether you're struggling with ad conversions or drowning in conflicting strategies, this episode will give you the clarity (and focus) you need.🔑 Top Takeaways:Budget isn’t your problem—conversion rates are.Flashy tactics won’t fix a broken foundation.AI is powerful, but not a silver bullet for every seller.FOMO leads to bad marketing decisions.Most sellers overlook their product’s life stage.Hiring wrong slows you down—ask better questions.Great ads only work if the basics are dialed in.Focus and discipline outpace hustle every time.Ads should amplify your strengths, not mask your weaknesses.Long-term growth comes from mastering fundamentals.-------------------------------------Connect with Noemi and Scale WaveLinkedIn: https://www.linkedin.com/in/noemibolojanEmail: [email protected]: https://scalewave.ioYoutube: https://www.youtube.com/@noemibolojan-------------------------------------Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

On this episode of The Amazon Strategist Show, John sits down with Daniel Budai, CEO & Founder of Budai Media, to unpack what really drives growth in e-commerce today (spoiler: it’s not just AI and flashy tools).Daniel shares tried-and-tested growth strategies, from conversion rate optimization to bold offer crafting, and dives into the underrated power of SMS marketing. He also gets candid about why many DTC and Amazon brands miss the mark—and what to fix first.Whether you’re a scaling seller or growing a DTC brand, this episode will help you rethink your digital marketing game with practical, no-fluff advice.🎯 Takeaways:-Website conversion rates are often the real growth bottleneck.-Social proof (done right) builds real trust—and sales.-SMS marketing is a goldmine most sellers ignore.-A bold, irresistible offer will outshine any tech stack.-Real customer reviews still outperform AI copy any day.-UX matters: your site might be killing your conversions.-Market saturation? Tackle it with unique positioning.-AI isn’t magic—especially for smaller brands.-Smart marketing over expensive tools.-------------------------------------------------------------Connect with Daniel and Budai MediaWebsite: https://www.thebudaimedia.comInstagram: https://www.instagram.com/the.daniel.budaiLinkedIn: https://www.linkedin.com/in/budaidaneyX: https://x.com/thedanielbudaiYoutube: https://www.youtube.com/@thedanielbudaiConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode of The Amazon Strategist Show, host John Cavendish sits down with Burak Yolga, Co-Founder and VP of Sales at Forceget Digital Freight Forwarder, to break down the logistics challenges that every Amazon seller needs to master. From hidden landed costs to cash flow struggles and customs compliance, Burak shares insider tips on how to scale your e-commerce business without getting crushed by shipping issues.You'll learn why freight forwarding is more than just shipping—it’s a strategic advantage that can boost profits, streamline operations, and expand your brand globally. If you're selling on Amazon and looking to optimize your supply chain, this episode is a must-watch!Key Takeaways:✅ Why understanding landed costs can save your profit margins ✅ How cash flow issues impact Amazon sellers post-COVID ✅ The power of omni-channel sales for long-term growth ✅ Global expansion: What sellers get wrong & how to fix it ✅ Customs compliance 101 – avoid costly mistakes ✅ Why packaging and labeling matter more than you think ✅ How trade shows can unlock new wholesale opportunities ✅ The risks of relying solely on Amazon—and how to diversify ✅ Freight forwarding myths that could be holding you back-------------------------------------------------------------Connect with Burak and ForcegetWebsite: https://forceget.com/Email: [email protected]: https://www.facebook.com/brkmcflyInstagram: https://www.instagram.com/burak_yolga/LinkedIn: https://www.linkedin.com/in/burakyolga1/Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, John Cavendish talks with Paul Rafelson, Founder of  @SellerBasics and Rafelson Law Firm, about how Amazon sellers can beat competitors legally while safeguarding their businesses. As an expert in e-commerce law, Paul shares invaluable insights on leveraging intellectual property (IP) to protect your brand, avoiding costly mistakes, and navigating Amazon's complex compliance policies. Whether you're just starting or scaling your business, understanding these legal strategies can help you outsmart competitors without crossing the line.Key Takeaways:- The power of intellectual property to stand out in a crowded market.- How to use trademarks and patents to protect your brand and products.- Why legal compliance is a must to avoid suspension or account shutdowns.- Recognizing the impact of Amazon's legal liabilities on sellers.- Common mistakes sellers make that lead to costly legal issues.- How legal consultation can save you from unnecessary risks.- The benefits of having legal support early in your business journey.Don't let competitors get the upper hand! Learn how to stay protected and thrive in the Amazon marketplace.-------------------------------------------------------------Connect with Paul and SellerBasicsWebsite: https://ecom.lawhttps://www.sellerbasics.comEmail: [email protected]: https://www.facebook.com/groups/830388318090952Instagram: https://www.instagram.com/sellerbasicsLinkedIn: https://www.linkedin.com/company/sellerbasicsConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Amazon sellers, are your reviews at risk? With Amazon’s ever-evolving policies, what worked yesterday might get you flagged today. In this episode, John Cavendish sits down with Greg Reynolds, CEO of ZonSupport, to break down the latest in Amazon review management, customer service strategies, and how to future-proof your business.💡 Key Takeaways:✔ Negative reviews don’t have to tank your business—here’s how to handle them effectively.✔ The right customer service strategy = more sales. Don’t let bad support cost you revenue.✔ Diversify or die! Relying only on Amazon is a risky game—Greg shares why.✔ Product inserts: smart or risky? The do’s and don’ts of using them for customer engagement.✔ AI in customer service? Yes, it can help—but only if used the right way.✔ Amazon’s policies are always changing. Stay compliant and ahead of the competition.Don’t let negative reviews and policy shifts control your success. Learn how to protect your brand, engage customers the right way, and win in today’s Amazon marketplace!Get $100 off first invoice - https://www.zonsupport.com/candy-------------------------------------------------------------Connect with Greg and ZonSupportFacebook: https://www.facebook.com/zonsupportInstagram: https://www.instagram.com/zonsupportofficialLinkedIn: https://hk.linkedin.com/company/zonsupportConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode of The Amazon Strategist Show, host John Cavendish sits down with Tyler Jefcoat, founder of Seller Accountant and The Seller Roundtable mastermind. Tyler shares his expert insights on maximizing profitability, financial management, and preparing for a successful business exit—crucial knowledge for every Amazon seller.💡 Key Takeaways:✔ Most sellers don’t know their true profitability—PAG (Post-Advertising Gross Profit) is the real number that matters.✔ Cash flow is king! Poor financial management kills more e-commerce businesses than competition ever will.✔ Inventory management is a silent profit killer—miscalculations can drain your margins fast.✔ Thinking of selling? Solid financial records and well-documented SOPs make your business way more attractive to buyers.✔ Not all exits are equal—understanding market trends and timing your exit can mean the difference between a big payday and disappointment.✔ Product launches aren’t as easy as before—success rates are lower, so strategy and financial planning are more critical than ever.✔ Selling a business is emotional—many sellers aren’t prepared for the personal side of walking away from their brand.If you're an Amazon seller looking to scale smarter, avoid costly mistakes, and exit for maximum value, this episode is packed with must-know insights.🔔 Subscribe for more expert e-commerce strategies!-------------------------------------------------------------Connect with Tyler and The Seller RoundtableLinkedIn: https://www.linkedin.com/in/tylerjefcoatConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

In this episode, John interviews David Milestein, co-founder of Sellcord, a leading agency in Walmart marketing. They discuss the growth of Walmart as a competitor to Amazon, the differences in seller treatment between the two platforms, and the importance of conversion rates in Walmart's ranking algorithm. David shares insights on optimizing listings for Walmart, the types of products that perform well, and the tools available for keyword research. The conversation also touches on customer behavior and the evolving landscape of e-commerce. In this conversation, John and David discuss the evolving landscape of e-commerce, particularly focusing on Walmart's competitive edge against Amazon. They explore the convenience of Walmart's delivery services, the importance of Walmart Fulfillment Services (WFS), and effective advertising strategies on Walmart. They also highlight common mistakes sellers make when entering the Walmart marketplace and share insights on the future potential of Walmart in the e-commerce sector.----------Connect with David and Sellcord and get Free audit on Walmart listings and ads:Website: https://www.sellcord.co/Facebook: https://www.facebook.com/sellcord/Linkedin: https://www.linkedin.com/company/sellcord/posts/?feedView=allInstagram: https://www.instagram.com/sellcordofficial/Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

Join John and special guest Norm Farrar in this game-changing episode of The Amazon Strategist Show. They dive into the future of e-commerce and how building a strong community can take your brand to the next level. Norm shares his insights on using AI tools to engage audiences, why trust and loyalty are the foundation of any successful online business, and his bold prediction: marketplace platforms could replace websites entirely.Get ready to uncover actionable strategies for growing your community, boosting engagement, and staying ahead in the evolving digital marketing landscape. If you’re an Amazon seller or an e-commerce entrepreneur, this episode is packed with insights you don’t want to miss!Key Takeaways:- Communities are essential for brand loyalty and growth.- AI can enhance community engagement and translation.- Building a community requires trust and consistent value.- Websites may become less relevant as marketplaces grow.- Engagement is crucial before trying to sell to a community.- Innovative apps are changing the way products are sold.- Personal stories can help connect with community members.- Niche targeting can help build a more engaged community.- Offering value through newsletters can attract subscribers.- Understanding your audience is key to community building.-------------------------------------------------------------Connect with Norm FarrarWebsite: https://lwn.newsFacebook: https://www.facebook.com/groups/lunchwithnormInstagram: https://www.linkedin.com/in/normanfarrarLinkedIn: https://www.linkedin.com/in/normanfarrarX: https://x.com/NormFarrarJrYoutube: https://www.youtube.com/channel/UCX5RpvwOG6WC0IRK2V8-1Qg Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

John speaks with Amazon expert Alex Karagiannis, Founder & CEO of Lezzat, about his journey from being an Amazon seller to founding his agency. They discuss the differences between the US and EU markets, compliance challenges for US sellers looking to expand into Europe, and strategies for launching products in these new marketplaces. Alex emphasizes the importance of understanding local regulations, VAT requirements, and the potential for growth in the European market. He also shares insights on leveraging existing reviews from the US to facilitate product launches in Europe.Takeaways:UK is often the first stop for US sellers due to language similarities.Compliance in Europe involves various regulations, including VAT and local language requirements.Sellers should assess competitors' packaging to understand compliance needs.Amazon EU is a growing market with opportunities for expansion.Launching in Europe can be easier with existing reviews from the US market.Understanding local regulations is crucial for successful market entry.Budgeting for compliance costs is essential for new sellers in Europe.Using Amazon Vine can help gather local reviews even with existing US reviews.-------------------------------------------------------------Connect with Alex and LezzatWebsite: www.lezzat.co.uk Email: [email protected]: https://www.facebook.com/Lezzatltd Linkedin: https://www.linkedin.com/company/lezzat/?viewAsMember=trueConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...