The Asher Marketing Podcast: A dive into marketing trends, advertising best practices, and client success stories

Greg Shields joined the Asher Marketing Podcast to share a few digital marketing insights on how he's using AI to create efficiencies while doubling down on the authenticity of his brand's message. Watch on YouTube via the link in the comments below or listen on your favorite podcast app.

Mandy Barth joined the Asher Marketing Podcast to talk about her career in nonprofits, membership organizations, and advocacy. She discusses how she's challenged herself to push beyond her perceived limits and avoid settling when bigger opportunities await. Watch on YouTube via the link in the comments below or listen on your favorite podcast app.

On this episode of the Asher Marketing Podcast, Christian Ponce shares his journey from growing up in Honduras and aspiring to work in broadcasting to building a career in higher education marketing. A first-generation college graduate, he explains how his personal experience with the transformative power of education drives his passion for marketing universities and advancing social mobility. Watch on YouTube via the link in the comments below or on your favorite podcast app.

Lynette Fager joined the Asher Marketing Podcast to discuss her work at Canterbury School and why she's returned to education after a two-year hiatus. Watch on YouTube via the link in the comments below or on your favorite podcast app.

Jessica Foor joined the Asher Marketing Podcast to talk about her work at Parkview Health and how she's learned to lead others while staying in touch with the organization's story. Watch on YouTube via the link in the comments below or on your favorite podcast app.

Alec Johnson joined the Asher Marketing Podcast to talk about his winding road to a career in city government. He talked about how he's telling the story of the North River project and why he believes relationships are so critical to success. Watch on YouTube via the link in the comments below or on your favorite podcast app.

After college, Shane Eagan returned home for what he thought would be a short stay. His career at Polywood, however, put him on track for a career that's built to last. He joined the Asher Marketing Podcast to talk about one of Polywood's new ventures and how his team is responding to the company's astronomical growth. Watch on YouTube via the link in the comments below or on your favorite podcast app.

Asher's President and CEO, Kara Kelley, joined the podcast to briefly recap 2025 and talk about what's on the horizon in 2026. With people at the forefront and AI on our minds, it stands to be another exciting and interesting year. Watch on YouTube via the link in the comments below or on your favorite podcast app. https://youtu.be/yQ69gbZwXg4    

In this episode of the Asher Marketing Podcast, we spoke with Julianne Verdi, a mom of four and the Executive Director of the Alliance for Headache Disorders Advocacy (AHDA). Julienne spoke about her non-linear career path and how she found her way into advocacy work. We discuss how AHDA supports the 40 million Americans living with migraine and headache disorders through policy change, education, and large-scale awareness efforts like the Flags for Headache campaign and the groundbreaking Headache Act. Watch on YouTube via the link in the comments below or on your favorite podcast app. YouTube: https://youtu.be/8gm8o4bHp1A Asher Agency: https://asheragency.com/ Contact Us: https://asheragency.com/contact/ Email: [email protected]    

Dr. Bethany Meighen joined the Asher Marketing Podcast reflects on her career trajectory, from aspiring librarian to leading Concord University as President. She discussed the transformative impact of higher education, the importance of being adaptable, and why she prioritizes being visible in the community. Watch on YouTube via the link in the comments below or on your favorite podcast app. https://youtu.be/AI4O27qJixQ

This episode of the Asher Marketing Podcast features Ewelina Connolly from Amani Family Services. Ewelina shares her journey from growing up in Poland to building a meaningful career serving immigrant and refugee communities in Fort Wayne. She talks about Amani’s mission to empower individuals through support, language learning, and connection—helping them thrive, not just survive. Watch on YouTube via the link in the comments below or on your favorite podcast app. https://youtu.be/u64yElcf5XM

Mel Hassler knew from a very young age that she would pursue a career in the ag industry. She joined the Asher Agency Marketing Podcast to talk about how that vision became a reality through her work at Keystone Cooperative. Watch on YouTube via the link in the comments below or on your favorite podcast app.

Lessons from his grandfather, father, and the basketball court informed Brad Noll's career path from the start. He joined the Asher Agency Marketing Podcast to talk about his latest ventures in luxury real estate, podcasting, and mentorship. Watch on YouTube via the link in the comments below or on your favorite podcast app.

Brian Miller from the IU Health Foundation joined the Asher Marketing Podcast to talk about his new role. As Brian returns home after 20 years, he reflected on why he's pivoting to a career in health care. and what impact he's hoping to make in the community. Watch on YouTube or listen wherever you download podcast content.

Danielle Doepke joined the Asher Marketing Podcast for a fun, frank, wide-ranging conversation about her work at Polywood, her AI skepticism, and how getting away from work can provide some of the best perspective. Watch on YouTube or listen wherever you download podcast content.

Emily Land joined the Asher Marketing Podcast to provide a social media update heading into the holidays. She also shared examples of where she draws inspiration and some of her favorite recent Asher projects. Watch on YouTube or listen wherever you download podcast content.

After initially studying journalism, Melissa Schenkel pivoted to a career in public relations. She joined the Asher Marketing Podcast to talk about that path and her work at SYM Financial. Watch on YouTube or listen wherever you download podcast content.

When it's your name on the business, the stakes are extraordinarily high. Jamie Lancia joined the Asher Marketing Podcast to talk about how he deals with that pressure and how he strives to treat all of his team members like family. Watch on YouTube or listen wherever you download podcast content.

Jenn Storey returns to the Asher Marketing Podcast to discuss her new role at Garmann Miller and her ongoing work on the Fort Wayne Trails board of directors. Jenn talks about how she's keeping up with the demands of her professional life and her volunteer commitments. Watch on YouTube or listen wherever you download podcast content.

As a dad, entrepreneur, podcaster, and fitness enthusiast, Bill Khorshid has a lot on his plate. He joined the Asher Marketing Podcast to talk about how he balances it all and what keeps him motivated. Watch on YouTube or listen wherever you download podcast content.

Emily Land has learned a lot in her year at Asher Agency, and she joined the podcast to share some of her best advice. From balancing personal and professional social media use, controlling what you can control, and tracking priorities, this conversation packs a number of worthwhile thoughts. Watch on YouTube or listen wherever you download podcast content.

Stacy Pelz joined the Asher Agency Marketing Podcast to talk about her work at Peerless Cleaners. She shares some back-to-basics advice about relationships, services, and how to pivot in ways that benefit both your customers and your business. Watch on YouTube or listen wherever you download podcast content.

David Goode pivoted from radio to digital media, and now delves into both as Asher's Director of Integrated Media. On this episode of the Asher Agency Marketing Podcast, He shares his story and why he still values pen and paper. Watch on YouTube or listen wherever you download podcast content.

Ben Reynolds' work at Asher and in improv has taught him a lot about the value of collaboration. He joined the Asher Marketing Podcast to talk about his 15-year career in web development and why a good checklist is irreplaceable. Watch on YouTube or listen wherever you download podcast content. 

Kirsten Hamrick Hinkson joined the Asher Marketing Podcast to talk about her 19-year winding road from media to production, with a few stops in between. Watch on YouTube or listen wherever you download podcast content.

Savannah Hillyard navigated several curveballs on her way to building a career, but she's found a home at the intersection of financial services and social media. She joined the Asher Marketing Podcast to share her story. Watch on YouTube or listen wherever you download podcast content.

Podcast junkie, designer, and new dad Chris Kindlesparger joined the Asher Marketing Podcast to talk about his work and what motivates him. He also turns the tables with a few questions of his own. Watch on YouTube or listen wherever you download podcast content.

Angie Carel joined the Asher Marketing Podcast to discuss all things AI. Angie also discusses why she pivoted away from a successful career to help others understand how to leverage emerging tools. Watch on YouTube or listen wherever you download podcast content.

Asher Agency's Emily Land and Gabriel Tucker, BA, joined the podcast for a wide-ranging discussion of the latest news. We discuss the state of #TikTok, the interplay between organic and paid content, and what the #Bitby debacle can teach us about crisis communication. Watch on YouTube or listen wherever you download podcast content.

Andrew Booth is back on the Asher Marketing Podcast. Andrew talked about MedPro's 125th anniversary and the company's innovative Foundations of Insurance program, which seeks to educate talented college students about the industry. Watch on YouTube or listen wherever you download podcast content.

Jennifer discussed her nearly 20 years at Reelcraft and what she's learned transitioning into a leadership role. Watch on YouTube or listen wherever you download podcast content.

Elijah Stewart joined the Asher Marketing Podcast to talk about the unconventional path he took toward a career in marketing. Elijah also shared some great insight into the ACRES mission and how others can get involved. Watch on YouTube or listen wherever you download podcast content.

Lou Cucinelli is back on the Asher Marketing Podcast to talk about his work at the YMCA of Greater Fort Wayne and how he transitioned from video to a broader, more strategic role. Watch on YouTube or listen wherever you download podcast content.

Jared Bauman joined Asher just a few months ago, but he's already intricately involved in several projects as Video Production Manager. He shared his career journey and some of the experiences he's had working with Anthony Anderson, Spike Lee, Henry Ford III, Jeff Gordon, and others. Watch on YouTube or listen wherever you download podcast content.

Madison Maxwell joined the Asher Marketing Podcast to talk about her work at her alma mater, Grace College. She shared perspectives from both sides of mentoring and how she managed a rebranding project with the help of her team. Watch on YouTube or listen wherever you download podcast content.

Eileen Alberding returned to the Asher Marketing Podcast to talk about her new role with Plug and Play and how she's supporting start ups in Indiana--and beyond. Watch on YouTube or listen wherever you download podcast content.

In 2018, Heather Herron made the bold decision to leave her 20+ year career in broadcast journalism for a role in corporate communication. Then, in 2023, she made the even bolder move to return to the anchor desk. In her return visit to the Asher Agency Marketing Podcast, she explains why she made this decision and the impact she hopes to make. Watch on YouTube or listen wherever you download podcast content.

Sam Bostater joined the Asher Marketing Podcast to discuss his work at Aging and In-Home Services. Sam detailed his role and how a college job helped connect him to a seemingly unrelated career opportunity. Watch on YouTube or listen wherever you download podcast content.

Randy Rusk returned to the Asher Marketing Podcast to discuss his new role as Executive Director of the Do it Best Foundation, why he's focused on leaving a legacy, and where he's headed next. Watch on YouTube or listen wherever you download podcast content.

Less than 4% of websites are accessible to people with disabilities. In this episode of the Asher Marketing Podcast, Asher's Jeanie Creekmur and Vaughn Gallagher share why accessibility should be a higher priority, and what developers and marketers can do to stay compliant. Watch on YouTube or listen wherever you download podcast content. And to contact Asher for a website accessibility audit, contact [email protected].

Four years ago, Brian Engelhart joined us for the first episode of the Asher Marketing Podcast guest, and now he's back as the first to do a "Shortcast"--a quick update from a past guest. Brian details Indiana Tech's plans at Electric Works, enabled by a grant from the Lilly Foundation. Watch on YouTube or listen wherever you download podcast content.

If you're facing challenges with media planning as we head toward an election, you're not alone. Asher's Senior Vice President and Media Director discusses what marketers need to consider and how to navigate the crowded media environment. Watch on YouTube or listen wherever you download podcast content (and contact [email protected] with any questions).

Megan Bennett is the "quiet" co-owner of Asher, but she and her team play an invaluable role. In this episode of the Asher Marketing Podcast, Megan talks about her career path and her vision for Asher as it moves into its second half century. Watch on YouTube or listen wherever you download podcast content.

In this short bonus episode Anthony recaps the highlights from last weeks episode. Listen if you haven't already and remember to give us a follow!

Katie Beauchamp joined the Asher Marketing Podcast to discuss her new role at Crossroads Bank. Katie discussed how she juggles multiple responsibilities and how her leadership team is helping her focus on what matters most. Watch on YouTube or listen wherever you download podcast content.

Ada Bair joined the Asher Marketing Podcast to share how a career in nursing evolved into executive roles in healthcare, including her current position as CEO of Memorial Hospital in Carthage, Illinois. Watch on YouTube or listen wherever you download podcast content.

Jodi Beyeler's experience as a Goshen College student inspired her to return as a staff member. She's now been at Goshen for more than 20 years. She joined the Asher Marketing Podcast to talk about that experience and what she's learned along the way.

Amanda Calloway joined the Asher Marketing Podcast to share how her career path pivoted away from healthcare and toward business development. Watch on YouTube or listen wherever you download podcast content.

Steven Christensen has worked with former presidents, and now he's leading an organization (https://www.responsiblebatterycoalition.org) focused on the responsible management of today’s batteries--and those yet to be imagined. Listen to his story in this episode of the Asher Marketing Podcast. 

Casey Claypool joined the Asher Marketing Podcast to talk about her work at Citilink and what she's learned about the importance of taking a break. Watch on YouTube or listen wherever you download podcast content.