The Biztape

Real estate is often pitched as the ultimate path to early retirement and "easy" passive income. But as any seasoned landlord knows, the gap between a social media highlight reel and a midnight plumbing emergency can be pretty costly.In this episode of The Biztape, Brodrick chats with Phil Friedrich, co-owner of PassGo Real Estate, to pull back the curtain on the true cost of property investing.They discuss the transition from buying your first single-family home to managing multiple units and why "passive" income can require a lot of active effort.They explore:Why your first rental profit can disappear with a single service callHow hidden mold and market shifts can turn a $30,000 profit into a total lossWhat its like to navigate the legal and personal challenges of managing rentalsHow Phil used his existing network to acquire properties with built-in trust and immediate occupancyTwo critical questions to ask before you pivot your career into real estateIf you’ve ever considered buying a rental, flipping a house, or wonder if you have what it takes to survive the real estate grind, this episode is a reality check you can't afford to miss.Phil Friedrich on LinkedInBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

You've invested in a sales team. Maybe even hired great talent. But if your deals keep stalling at the same stage or falling apart right before the close, the problem probably isn't your people.In this episode of The Biztape, Brodrick sits down with Christa Patton Fisher, a 20-year veteran in sales enablement and learning & development, to break down what sales enablement actually is and why so many companies confuse it with training.Christa uses the world of Top Gun and professional athletics to reframe how businesses should think about setting their reps up for success. It's not just about teaching someone to fly. It's about making sure the plane is fueled, optimized, and cleared for takeoff.Key Points:The real difference between sales training and sales enablement, and why you need bothWhy deals stall and what most leaders miss when they try to fix itHow one company diagnosed a chronic stage three problem and turned enablement into a strategic growth driverWhy sales ops and enablement are Batman and Robin, and what happens when they operate soloThe questions every business leader should be asking to find out if their enablement is reactive or driving real revenueIf you're building a sales team, scaling a business, or tired of watching deals die for reasons you can't quite explain, this conversation will give you a new lens for diagnosing what's really going wrong and how to fix it.Christa Patton Fisher on LinkedInBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Most firms invest in branding. New logos. New colors. A redesigned website.And yet… visitors still leave confused about what the business actually does.In this episode of The BizTape, Brodrick sits down with Josh Passler, founder of FinArt, to unpack what real brand strategy looks like and why design alone isn’t enough.Josh shares how a side project posting sketches on FinTwit turned into a full creative business serving advisory firms. They also dive into the moment a prospect told him he was “just a logo and color guy,” which forced him to rethink his positioning and completely refine his process.They dig into: • How FinArt grew from Twitter sketches into full brand identity systems • Why most financial firms struggle to clearly explain what they do • The difference between branding, messaging, and visual design • How fast-growing firms lose alignment as they scale • Why the best brand strategy starts with understanding the client — not picking colorsIf you're building a company, scaling a firm, or trying to explain your value in a crowded market, this conversation offers a behind-the-scenes look at what it actually takes to build a brand that resonates.Josh Passler on LinkedInBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Golf has a reputation problem because, for years, it’s been labeled expensive, exclusive, and reserved for retirees in Florida. But what if that’s old news?In this episode of The Biztape, Brodrick sits down with Casey Brown, manager of Net Par’s downtown Omaha location, to talk about the changing face of golf and the business strategy behind it. They dig into:Why golf might not be the hardest sport in the world — but it might be top threeThe difference between playing golf and actually practicingHow technology is accelerating skill developmentWhy Net Par’s downtown location might be its biggest advantageWhat it really takes to grow a niche brand in a competitive marketIf you’re interested in business growth, community building, sports performance, or turning perceived disadvantages into strengths, this conversation delivers.Casey Brown on LinkedInNet Par Golf - OmahaBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Season Two of The Biztape kicks off with Pete Brown, the first guy who jumped into the chaos with Brodrick when PodPony was barely more than a vision, a basement, and a Vegas trip with one hotel bed. We talk about building culture the hard way, hiring the wrong people, almost running out of time, and why most podcasts never make it past ten episodes. So why start a podcast?Here’s the truth: content exploded again. AI is flooding every platform. Everyone’s “starting something.” But if you don’t have the team, the tools, and the time, you’re signing up for frustration.If you’re a founder, creator, or business owner thinking about launching a show, this conversation might save you six hours a week and strained friendships.Season two starts now. Welcome to the barn!Pete Brown on LinkedInBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Meg Carpenter didn’t exactly plan to become one of the most recognized marketers in financial services — unless you count “I’ll take any paid internship” as a plan. Thirteen years later, she’s running a firm that’s shaking up how advisors think about growth, brand, and what “strategy” actually means.In this episode, she touches on:Crafting a marketing strategy that’s more than just busyworkSpeaking in a voice your clients actually want to hearUsing AI without sounding like, well… AIIf you’ve ever wondered why some advisors seem magnetic while others fade into the wallpaper, this is your sign. Meg is proof that real strategy + personality is still the winning combo.Meg Carpenter on LinkedInFicomm PartnersBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Jennifer DiMotta shares how she went from biochemical specialist in the Army Reserves to scaling online businesses like Sports Authority from $50M to $250M. She breaks down what really drives growth: Smart, efficient operations Happy customersData-driven decisions (not emotions)Plus, how platforms like Shopify opened the doors for everyday entrepreneurs and how Gen Z is changing how we all shop.Connect with us!Jennifer DiMotta on LinkedInUprisorsDiMotta ConsultingBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

On this episode of the Biztape, Josh Jeske, founder of Terraform Tillage, shares how he created a technology that improves soil management and agriculture sustainability. Through his innovative app and understanding of soil compaction, Josh is already hurtling through the startup stages and talks with Brodrick about the successes and growing pains of being a business owner. Key Takeaways:• How Josh developed an app for real-time soil compaction mapping• Balancing tradition with technological innovation in agriculture• Overcoming challenges in entrepreneurial growth• Future aspirations for Terraform Tillage and its impact on the industryConnect with us!Josh Jeske on LinkedInTerraform TillageTerraform Tillage on FacebookBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Today Brodrick is joined by the minds behind Acres, a tech platform that is transforming the land investment sector by integrating technology and customer feedback to provide accessible land valuation data for professionals. This episode discusses the importance of building strong relationships through advice, the role of culture in business, and future land applications.Key Takeaways:• The challenges in traditional land valuation• Asking for advice over feedback• Building a strong company culture and team dynamics• Future trends and pressures on land usageConnect with us!Carter Malloy on LinkedInBen Maddox on LinkedInAcresBrodrick Lothringer on LinkedInClay Pigeon CommunicationsTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Today, Brodrick is joined on The Biztape by Brittany Mason, Chief of Staff at Banríon Capital Management. She shares her extraordinary journey from modeling and pageantry to the finance industry. Brittany reveals the challenges and triumphs she faced along the way, including:• Experiences and insights from modeling in New York• The power of pageantry in young women's lives, both for good AND bad.• Confronting personal and professional adversity during a crisis• Discovering a passion for finance and entrepreneurship• Advocating for ethical leadership and community support in the modeling worldConnect with us!Brittany Mason on LinkedInBanríon Capital ManagementBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

In this episode, Kara Cuddigan of Commerce Village joins us and dives into the post-pandemic work shift. We explore how co-working spaces are redefining professional balance. We tackle AT&T’s return-to-office mandate and its broader implications, from logistical hurdles to the emotional toll on employees navigating tough choices. Hear insights on working mothers, tech leaders’ stances, and how societal shifts are reshaping our work-life narrative.  Connect with us!Commerce Village on FacebookCommerce Village websiteBrodrick Lothringer on LinkedInZach McDonald on LinkedInClay Pigeon CommunicationsTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Join us as we chat with Mark Hasebroock, founder of Dundee Venture Capital, whose entrepreneurial journey started with selling moccasins in college and led to revolutionizing e-commerce. From dye-stained shoes to Walmart acquisitions, Mark’s story is packed with humor, resilience, and game-changing lessons on adapting, scaling, and thriving in business.Tune in for insights on customer care, the emotional rollercoaster of entrepreneurship, and the power of human connection.Connect with us!Dundee Venture CapitalDundee Venture Capital on TwitterMark Hasebroock on LinkedInBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

In this episode, we chat with Zach McDonald from Clay Pigeon Communication about using podcasts and writing to build real connections. We explore how financial advisors and marketers can create authentic content, the role of AI in creativity, and tips to overcome writer’s block.Discover why storytelling is the key to content that truly resonates—whether in blogs, emails, or podcasts. Plus, get a sneak peek at inspiring business stories coming soon.Connect with us!Brodrick Lothringer on LinkedInZach McDonald on LinkedInClay Pigeon CommunicationsTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

In this episode, Candice Carlton shares her game-changing strategies for financial advisors (and beyond!) to stand out online—not for fame, but to create a digital ecosystem that attracts clients, referrals, and partnerships. Learn the secrets to keeping website visitors hooked with the “five-second rule” and how clear, concise messaging can drive growth in any industry. Authentic calls-to-action and aligning your brand with your “why” build lasting, meaningful connections. Connect with us!Candice Carlton on LinkedInFicomm PartnersBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Why do some products stand out on the shelf? In this episode, Eric Preissler from Voltage Golf and packaging expert Adam Peek reveal the secrets of great design, from golf balls to Coca-Cola’s iconic glass bottles. We talk sustainability, trends in non-alcoholic drinks, and the psychology behind what makes you pick one product over another. Plus, Adam shares his escapades from the UN Climate Change Summit in Dubai!Connect with us!Adam Peek on LinkedInAdamPeek.comBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Eric Preissler turned his passion for golf into a business, but he also designed his business to help grow the game and increase the accessibility of the sport. From beginner tips to breaking dress codes, he’s shaking up the sport's old-school image. To help his business grow, he realized he needed to make content. But that’s a lot scarier when you have no prior experience! Eric shares the ups and downs of content creation and how he stays driven, using teamwork and new tech to connect with his audience. Connect with us!Voltage GolfVoltage Golf on InstagramBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

How did a high school computer design class lead to a thriving business in custom t-shirts and cannabis? This week, AJ Obando, owner and operator of Big Frog Custom T-Shirts & More of Omaha, joins The Weekly Biztape to share his journey from a self-taught Photoshop enthusiast to a successful entrepreneur.  AJ reveals how his early days hustling Lemonheads and Crystal Pepsi shaped his innovative approach to business and branding.We dive into the impact of AI tools and platforms like Canva on the graphic design industry, allowing even those without traditional Adobe Suite experience to succeed. AJ also highlights the shift in design philosophy, contrasting the elaborate origins of iconic brands like Apple and Nike with their modern minimalist identities.Hear AJ's takes on customer advocacy, attention to detail, and the ever-changing landscape of graphic design and entrepreneurship!Connect with us below!AJ Obando on LinkedInBig Frog Custom T-Shirts & MoreBrodrick Lothringer on LinkedIn To learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Join us as Duncan Hill, Director of Creative Media at Ritholtz Wealth Management, shares his journey from academia to making engaging financial content through photography, film, and audio.We talk about how indie creators are stealing the spotlight from big-budget Hollywood with passion projects like fan-made Star Wars films and Godzilla Minus One. Duncan also explains the challenge of staying creative while following strict SEC rules—and how podcasts, live events, and animations keep things fun.Duncan Hill on LinkedInAsk the Compound Podcast on Apple PodcastsAsk the Compound Podcast on SpotifyRitholtz Wealth ManagementBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

How many people can say that speaking is their favorite activity? For Marques Ogden, motivational speaker and former NFL player, speaking and sharing his story has grown from a fledgling interest to a rewarding career. In this week’s episode of “The Weekly Biztape,” Brodrick Lothringer sits down with Marques to discuss the art of motivation and how to turn your passions into profits. Motivation is a call to lead others. Through his experiences, Marques shares how he channeled his hardships to create a business, keeping his authentic voice at the forefront. From determining when to drop the “Mamba Mentality” to walking the tightrope between personal branding and the sanctity of private life, Episode 12 offers listeners a roadmap for finding a balance between personal aspirations and financial success. Ready to hear more? Connect with us below! Marques Ogden App on the App Store and Google Play Marques Ogden’s website Get Authentic with Marques Ogden Marques Ogden on LinkedIn Brodrick Lothringer on LinkedIn To learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Join us as we expose the dark side of debt. Tina Tang and Corei Flowers from Debtless, NFP discuss their mission  to disrupt the predatory debt industry through debt cancellation and financial education. From aggressive debt collectors to crippling payday loans, we discuss the tactics used that have trapped people in debt. We also discuss the student loan crisis and solutions like debt cancellation and financial education. Don't miss this eye-opening episode!Tina Tang on LinkedInCorei Flowers in LinkedInDebtless, NFP's websiteBrodrick Lothringer on LinkedInTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Today with sit down with Tucker Bryant, a professional poet and keynote speaker, as we peel back the layers of what makes content not just unique, but genuinely authentic.  We unravel the complexities of connecting with an audience, tear apart the pressures of crafting standout keynote speeches, and debate the pull of trends against the gravity of personal resonance. The heart of our discussion lies in the connection between artistic growth and the relentless pursuit of excellence across fields. We share stories that highlight the importance of maintaining one's core passions amidst the quest for innovation. These narratives bring home the universal value of growth through artistic exploration, a theme that resonates with anyone striving to evolve in their craft.To follow Tucker, be sure to check out the links below!>> Tucker Bryant on LinkedIn>> Tucker Bryant's websiteTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Today, we sit down with Bob DePasquale to discuss what it means to live intentionally and discover how purpose-driven families are redefining wealth management, not merely through financial metrics but by aligning their resources with their values. Throughout this episode, the theme of success is a constant. Instead of thinking of the path to success is about making as much money as possible, Bob poses that it should be centered around prioritizing intentionality, authentic engagement, and a steadfast commitment to making a positive impact on the world. As an author and podcaster, Bob shares his journey as well and his processes behind content creation in order to be sure he's in front of his target audience. To follow Bob, be sure to check out the links below!>> Bob DePasquale on Twitter>> Bob DePasquale on LinkedIn>> Bob DePasquale's website To learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

This week, Ross Marino joins us to share how he believes financial guidance can and should pivot to a people-first mindset. Ross shares his insights on nurturing trust with clients, becoming not just advisors but financial therapists who provide support when stability seems fleeting. As the CEO and Founder of Advisor2X, Ross also shares with us how this mission of creating human first financial guidance helped form the SHIFT conference. This event isn't just about filling seats; it's about crafting a tribe that resonates with your mission, effortlessly drawing in a crowd of professionals ready to redefine their purpose within the industry.This episode is a testament to the enduring power of relationships and the art of guiding others through life's complex transitions.To follow Ross or see him at the upcoming SHIFT Conference, be sure to check out the links below!>> Ross Marino on LinkedIn>> Shaping Change>> SHIFT ConferenceTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

This week, I sat down with Shannon Rosic, Director of WealthStack Content & Solutions at Informa, to chat through how a 'Swift Lift' can propel business to new heights. But, is a celebrity endorsement enough to make a business successful? Today, we'll chat about the importance of making content, even when no one is looking, and how having a solid brand in place can help your brand maintain success should a major public endorsement ever come your way.We also spoke on digital content and the evolving role of AI in podcasts and the art of crafting humanized media that resonates. Whether you're a creator seeking your digital domain or a Swiftie who wants to consume all content T-Swift related, this episode has something for you.To follow Shannon or see her at the upcoming Wealth Management EDGE Conference, be sure to check out the links below.>> Shannon on LinkedIn>> Shannon Twitter>> The WealthStack Podcast>> Wealth Management EDGE ConferenceTo learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.>> PodPony.com 

Have you ever considered what it takes to run a solo podcast? Well today we sit down with Dr. Preston Cherry, a financial therapist, money coach, and certified financial planner at Concurrent Financial Planning to chat about just that. Together, we discussed the unique challenges and rewards of solo podcasting, shedding light on how to genuinely engage with listeners and foster trust, all without the benefit of guest interplay. We then shifted the conversation to the world of finance, specifically, the role of fiduciary duty in the financial advisory space. Dr. Cherry shares his insights on how understanding a client's aspirations and goals forms a bond that guides them on their financial journey.Lastly, we delve into the impact of social media practices and the concept of retirement. We agree that context-less content can be misleading and how false positivity can paint a misleading picture of life. Dr. Cherry shares his views on lifestyle marketing, YouTube clickbait, and his personal requirements for retirement.To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.>>The Weekly Biztape>>PodPony

Join us as we sit down with NBA coach Phil Weber, and walk through his riveting journey from the basketball court to the tech world. What would it feel like to peer into the minds of Kobe Bryant and Shaquille O'Neal, or to motivate an entire team to achieve greatness? Discover the secrets of managing diverse personalities and inspiring peak performance, as we converse with Phil, the author of 'How Do You Make Them Thirsty?' and partner at TheBizio.Phil shares gripping tales of his experiences with NBA legends, offering a glimpse into their contrasting approaches to motivation. His anecdotes about working closely with Kobe Bryant, Steve Nash, Shaquille O'Neal, Boris Diaw (just to name a few) as well as his coaching strategies focused on fostering self-esteem and sparking internal motivation, provide valuable insights for anyone in a leadership role. Yet, basketball is only half of Phil's story. We also venture into his exciting encounters in the tech world, marked by his involvement in a new, groundbreaking AI cloud platform.To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.>>The Weekly Biztape>>PodPony

Ever found yourself asking, "How do I stand out in the ever-competitive business world?" Well, prepare for an illuminating journey with LinkedIn personal branding expert, Mildred Talabi. We dive into the essence of personal brand authenticity and explore how to win hearts by merely being ourselves in the world of entrepreneurship.Finding that fine balance between work and personal life can often be tricky. But don't worry, Mildred guides us through the art of boundary setting while sharing her own transformative experiences. We also peel back the layers of podcasting, discussing the nitty-gritty of creating a podcast, building an impassioned team, and the magic that comes when passion meets purpose in selecting team members.As we wind down, we uncover the significance of relationships and connections in business, and the intriguing concept of a career song. Mildred lets us into her world of podcasting, revealing how it has broadened her connection with audiences globally. We also guide you on finding and tuning into Mildred’s podcast. Join us for this insightful conversation brimming with practical tips and inspiring anecdotes – it's a session you certainly won't want to miss!To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.>>The Weekly Biztape>>PodPony

What would it be like to take a captivating journey through the history of Canada Basketball, guided by none other than Canada Basketball Hall of Famer Howard Kelsey? It's your lucky day as we have Howard, also known as the Indiana Jones of Canada Basketball, sharing his profound insights about the sport he cherishes. His dedication to preserving and celebrating the rich legacy of Canada Basketball is truly inspiring. We delve into the so-called Little Brother Complex to the United States in basketball and observe how it has evolved over time. The conversation gets more intriguing as we talk about the legendary Jack Donahue, the Godfather of Canadian basketball, and his profound impact on the game. We also discuss some key players who have been instrumental in shaping Canada Basketball. We unravel some incredible discoveries, including the 1936 Olympic bronze medal, made possible by the power of serendipity. Also, we touch upon the Dream Team's influence on the sport and the role of FIBA rules in creating a level playing field. Towards the end, we shift our focus to the future prospects of Canada Basketball. We highlight the rise of talent like Shai Gilgeous-Alexander and discuss Canada's impressive performance on international platforms. We further engage in a conversation about NBA, FIBA, the World Cup of Basketball, and even speculate on the potential greatest Olympian ever. So, tune in, as we celebrate the glorious past and exciting future of Canada Basketball.To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.>>The Weekly Biztape>>PodPony

Get ready to venture into the dynamic world of web design with our special guest, Todd Ross Nienkerk, the CEO and Co-Founder of Four Kitchens. In this episode, Todd sheds light on the evolving landscape of web design industry and how Four Kitchens has adapted to the tides of change – yes, yes, we do discuss the impact of A.I. as well. Delve further into the discussion as Todd shares his first-hand account of the housing crisis of 2007-2008 impacted his new company, Four Kitchens, and the journey they took to during the storm. As an added treat, we get an exclusive behind-the-scenes look at Four Kitchens' recent rebranding process. Todd dives deep into the research, testing, and design processes that informed their refreshed identity and how his multi-disciplinary background shaped this transformation.If you're curious about the tech industry, web design, or just a fellow sci-fi fan, you're in for a treat. This episode is a smorgasbord of insightful discussions, intriguing anecdotes, and valuable lessons from an industry veteran. Tune in and soak up some knowledge!To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.>>The Weekly Biztape>>PodPony

We've got Adam Peak, better known as the Packaging Pastor, on the show today! A Denver Nuggets fanatic with a journey that stretches from THE Colorado State University (AKA Harvard of the Rockies), to drinking Liquid Death in Utah and talking about all things packaging. But Adam is much more than a simple packaging enthusiast. In this episode, we discuss packaging's massive global impact, touching upon sustainability initiatives, the marketing implications, and even the YouTube phenomenon of unboxing videos. Listen on as we dissect Coke's green initiative, analyze the social impact of plastic shopping bag bans, and appreciate companies that are acing the packaging game. Finally, we offer our perspectives on podcasting, the importance of a strong listener connection, and drop some hints about our next episode. It's a whirlwind ride into the world of packaging with the Packaging Pastor, and you're invited!To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.>>The Weekly Biztape>>PodPony

Have you ever thought about the power of storytelling in marketing? On this inaugural episode of The Weekly Biztape, join Brodrick Lothringer, Grant Kelley, and Mike Stein, as they unravel this fascinating thread, weaving in examples from the likes of Visa's 2008 Olympics campaign to Mastercard's Priceless commercials. Learn about the human instinct for narrative and how it can be harnessed to create a deep connection with customers, particularly in the realm of small businesses.In the final act of our discussion, we delve into the cornerstone concept of trust in marketing. As we navigate the AI-dominated landscape of modern marketing, discover how brands can establish trust and set themselves apart by being relatable. And here's a fun twist - we end our episode with a review of  the 1975 song, "Paris." Analyzing its sound, lyrics, and the vibe it creates, we discuss how music can engage us, provoke thought, and even alter our perspectives. To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.>>The Weekly Biztape>>PodPony