The Brand Compass

I am joined by award-winning mural artist Sarah Hodgkins, who shares the moment she made the bold decision to focus on one specific part of her work – and how that choice reshaped everything.Our conversation adds to my series talking to experts across all kinds of fields – trying to shape a version of themselves that they are happy share with the outside world.Sarah’s path wasn’t linear. From interior design to sales and marketing, through redundancy, motherhood, and back again, her story reflects what many of us experience: trying things on, figuring out what fits, and learning to trust what pulls us forward.Now, with over 700 large-scale murals completed across schools, hospitals, businesses and public spaces, Sarah creates work that does far more than decorate. Her murals shift how people feel, behave, and connect within a space.This conversation goes beyond art.It’s about identity, confidence, and recognising the parts of your work that are hard to describe…but make all the difference.Join us.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Sarah Hodgkins is an award-winning mural artist based in Northamptonshire, UK. Since 2005, she has completed over 700 unique murals across healthcare, education, commercial and public environments.With a background in interior design, Sarah approaches murals differently – considering not just the artwork, but the people, purpose, and experience of the space.Her work is known for transforming environments into places that feel meaningful, engaging, and connected. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).