The Branding Signage and Technology Podcast

What keeps customers coming back, and how can branding signage and technology support that? How can a brand's loyalty towards a customer go beyond discounts and perks? On our Branding Signage and Technology Podcast, we asked two new guests about the evolving definition of brand loyalty.

In this episode of The Branding Signage and Technology Podcast, I sit down with Nick from our install team and Todd from our engineering group to explore the pivotal role of first impressions in branding, signage, and technology. We discuss how exterior branding elements influence customer decisions, the psychology behind color choices, and the importance of design simplicity. Our conversation delves into how effective signage can transform a mere storefront into an inviting destination and the technical considerations for ensuring visibility and impact. We also touch on innovative solutions like digital menu boards and AI ordering systems that can enhance the guest experience. Tune in for insights on capturing attention and fostering customer loyalty, and get to know our team a bit better with some fun fall food favorites!

In this episode of The Branding Signage and Technology Podcast, I dive into the highlights of NACS 2025, held recently in Chicago. Joined by Eric, our digital and presales engineer, and Kevin, our national sales manager for convenience stores, we discuss the latest trends and innovations in the convenience store industry. From maximizing ticket volumes and integrating loyalty apps to the exciting advancements in Voice AI, we cover it all. Hear firsthand how attendees engaged with our technology and the fascinating discussions that emerged. Plus, we share personal anecdotes from the event, including our memorable experiences at Soldier Field. Whether you're a convenience store owner or just curious about industry developments, this recap is packed with insights you won't want to miss.

How well does your team work together? On our newest episode of The Branding Signage and Technology podcast, we discuss why Marketing, IT, Operations, Construction, Design, and Executives should be working together on all projects relating to signage.

In this episode of The Branding Signage and Technology Podcast, I sit down with Grant and Nick from The Howard Company to explore the intricate science of drive-thru stacking. We delve into what drive-thru stacking is and why it plays a crucial role in restaurant efficiency and customer experience. Grant, our regional vice president of sales, shares insights on how early planning can ensure compliance with local regulations, while Nick, our installation manager, discusses the complexities of converting existing structures to accommodate drive-thrus. We also touch on leveraging waiting time for branding opportunities and the importance of real-time order confirmation systems. Join us as we unpack the strategies that can enhance drive-thru operations and elevate your restaurant's success.

On this episode of The Branding Signage and Technology podcast, we discuss NACS 2025 and how to strategically invite customers from the pump into your store using branding signage and technology.

Making it easy for customers to order isn't just good service, it's smart business. On this episode of The Branding Signage and Technology podcast, we share practical menu design tips that highlight the items you want to sell, speed up decision-making, and keep customers coming back. You will learn how the slightest design changes can make a big impact on sales and the customer experience.

Kiosks and voice AI are designed to help your business grow, not just assist with labor shortages. On this episode of The Branding Signage and Technology podcast, we discuss how kiosks and voice AI drive sales, even with a full staff.

Our designers discuss the importance of high-quality food images on menu boards.

The winner of our first National Drive-Thru Day contest is... announced in our newest episode of The Branding Signage and Technology podcast!

Did you miss the National Restaurant Association Show and need a brief recap? In our newest episode of The Branding Signage and Technology podcast, the team sits down to discuss trends, takeaways, and exciting moments from this year's show.

Does graphic fulfillment stress you out? Let us make it easy for you! Our newest episode of The Branding Signage and Technology podcast highlights how brand management can simplify your operations.

National Drive-Thru Day is next month and we are searching for the country's best drive-thru of 2025! Is it yours? In our newest 'Branding Signage & Technology Podcast' episode, we introduce an exciting contest that promotes your brand whether you win or lose.

Our President and CEO, VP of Sales and Marketing, and Marketing Director join the show to discuss the what and why of branding signage and technology.

Check out our episode of The Branding Signage and Technology podcast, where we preview The National Restaurant Show, including what to expect from The Howard Company, emerging trends, and what excites our team the most.

The Howard Company has launched a new video podcast, titled "The Branding Signage and Technology Podcast." Each episode is unscripted and features new guests talking about best practices, trends, and questions surrounding branding signage and technology.