The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Marketing often feels overwhelming for business owners — a constant cycle of trying new tactics, getting inconsistent results, and questioning what actually works. In this episode, Paul Sweeney sits down with Kae Wagner to cut through the noise and get back to what truly drives effective marketing. You’ll learn how to simplify your marketing approach by focusing on core principles, build long-term credibility (including when publishing a book makes sense), and create a system that delivers consistent results without starting from scratch every month.What you will learn:Why marketing feels random — and how shifting from tactics to strategy changes everythingThe critical difference between marketing, branding, advertising, and sales (and why confusing them holds businesses back)The “marketing pyramid” and how a weak foundation leads to poor sales outcomesWhy jumping straight into tactics (social media, ads, events) often leads to failureThe role of long-term strategy versus short-term action — and how to balance bothHow publishing (especially a book) can build authority and credibility in your industryWhy quality and authenticity matter more than ever in an AI-driven worldPractical ways to show up more authentically in your marketing, including content and podcastingIn a world where automation and AI are accelerating content creation, this episode reinforces a powerful message: authentic, human-led marketing grounded in strong principles will always stand out. By focusing on strategy first, then layering consistent and thoughtful execution, business owners can move from reactive marketing to predictable, sustainable growth. If you’re ready to stop chasing tactics and start building a marketing approach that actually works, this episode is a must-listen.Kae Wagner is the founder of North Star Marketing, and now leads The Bold Authors Network and The Bold Authors Book Agency. With a career spanning TV production, advertising, consulting, and coaching, she helps authors and experts amplify their visibility. Through The Bold Authors Network, Kae supports authors in promoting their fiction and nonfiction books. Through The Bold Authors Book Agency, she partners with executives and thought leaders to turn their expertise into books, speaking opportunities, and client growth. As a best-selling fiction and non-fiction writer herself, Kae brings real-world marketing insight and publishing know-how to help clients expand their reach and authority.www.BoldAuthorsNetwork.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next sale, this episode will change how you think about growth. In this conversation, Paul Sweeney sits down with Steven Gringlas, Founder and CEO of Picos Media, to unpack why email marketing is still one of the most powerful – and most underutilised – profit levers for scaling sustainably. Together, they break down how email and paid ads are meant to work as one system, not separate tactics, and why focusing only on acquisition is leaving serious money on the table.In this episode, you’ll learn:Why email marketing is not dead and why it consistently outperforms many “shinier” channelsHow email drives customer retention and dramatically increases lifetime valueThe real cost of relying solely on paid ads for customer acquisitionThe key email flows every e‑commerce business must have in placeWhy list growth, segmentation, and automation matter more than blasting campaignsWhat most brands get wrong when trying to scale quicklyPaul and Steven also dive into the psychology behind customer behaviour, how many touchpoints are really needed to convert, and why persistence beats perfection when it comes to marketing systems. Steven shares clear, practical insights on popup strategies, welcome flows, abandon cart emails, and win-back campaigns – all focused on turning first-time buyers into long-term, profitable customers.If you’re serious about building a scalable e‑commerce business (or improving consistency in any customer-driven model), this episode will help you rethink where your marketing dollars – and time – should really be going. Email isn’t just a support channel; done properly, it’s one of the strongest growth engines in your business.Steven Gringlas is the Founder and CEO of Picos Media, a performance-led eCommerce growth agency specialising in email marketing, paid media, and creative strategy. He helps online brands scale profitably by combining strong marketing fundamentals with systems, automation, and clear execution. Steven is known for his direct, practical approach to growth and his focus on building marketing that actually drives revenue, not just engagement.LinkedInwww.picos.com.au Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’re a B2B business owner who relies heavily on referrals and finds yourself stuck in unpredictable cycles of feast and famine, this episode is for you. In this conversation, Paul Sweeney is joined by LinkedIn growth expert Colin Gallagher to unpack why referral-based growth so often leads to stalled pipelines, burnout, and scope creep — and what to do instead. You’ll discover how to move away from “referrals and hope” and build a repeatable, predictable way to generate new business without constantly chasing your next client.Rather than chasing more leads, this episode focuses on building systems — particularly using LinkedIn as a low-cost, high-impact channel — that can run in the background while you focus on delivering great work. Colin shares practical, real-world insights on how founders can stand out as humans in an increasingly noisy, AI-driven landscape and create outbound messaging that actually gets replies.In this episode, you’ll learn:Why referral-only growth creates stress, scope creep, and instability in small businessesHow to build a predictable sales pipeline without abandoning referrals altogetherWhy LinkedIn is one of the most effective low-cost channels for B2B lead generationHow to write LinkedIn messages that feel personal, relevant, and human — not spammyA simple, practical framework for targeting the right people with the right messageWhy “doing something” — even imperfectly — is far better than doing nothing at allColin also offers a powerful reminder for business owners who feel overwhelmed or stuck: stop waiting for the perfect system or message and start taking action. Whether you build the capability in-house or leverage external expertise, the key is to break the cycle and put a lead-generation system in place. With the right approach, consistency replaces panic — and your pipeline no longer depends on hope.Colin Gallagher is the founder of Growlancer and a LinkedIn growth expert for B2B service companies. He helps founders and B2B leaders escape referral dependency with a repeatable system built on targeted outreach, authority-driven content, and sharp positioning. His systems-first model creates a predictable pipeline without needing to be full-time content creators.Get your Free LinkedIn Outreach Campaign Setup — sample your results before committing www.growlancer.aiLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Most business owners are told that property and passive investments are the safest way to build wealth. But what if buying the right business — structured and funded properly — could deliver stronger returns, faster cash flow, and greater control? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by commercial finance expert Sidd Bahree to break down how business acquisitions really work and what banks actually look for when funding them. This conversation challenges common assumptions and helps business owners understand how acquisitions can become a powerful wealth‑building strategy.What you’ll learn in this episode:Why buying a business can outperform property when done correctlyWhat lenders look for — beyond the numbers — in business acquisition financeWhy management experience and industry alignment matter so much to banksHow to plan for revenue drops after an acquisition and protect your cash flowThe role of EBITDA, valuations, and business multiplesWhy having the right advisory team is critical before you buyPaul and Sidd also explore why many sellers leave value on the table, how buyers can uncover hidden opportunities, and why realistic forecasting is essential. If you’re considering buying a business — or want to make your current one more valuable — this episode will help you approach acquisitions with clarity, confidence, and strategy.Sidd Bahree is the commercial finance expert, strategic thinker, and the driving force behind Xpress Finance. With a deep passion for helping small to medium-sized business owners grow and thrive, Sidd is all about getting the right funding in place — fast, smart, and stress-free. After more than a decade in the banking world — in roles like Asset Finance Specialist, Small Business Banking Specialist, and Business Development Executive — Sidd knew it was time to shake things up. He’s consulted with over 4,500 businesses across Australia, earning a rock-solid reputation for tailored, no-nonsense finance solutions that actually work. That’s where Xpress Finance comes in. Sidd founded it to raise the bar in commercial broking — offering a fresh, streamlined approach that puts clients first. He’s on a mission to help clients make smarter finance moves, avoid debt traps, and fund their growth with confidence. Contact Sidd at sidd@xpressfinance.com.auLinkedInwww.siddbahreee.com.auwww.xpressfinance.com.auSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Many business owners believe their biggest challenges are rising costs, staffing issues, or external market pressures. But what if the real threat to profit, growth, and freedom is something far less visible? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with fractional COO and operations coach Forrest Derr to uncover what they call the accountability gap—a silent drain that can cost businesses up to 30% of their revenue and keep founders trapped in day-to-day decision-making.This conversation is essential listening for any founder who feels indispensable to their business, struggles to step away without constant interruptions, or wants to build a company that can scale, perform, and ultimately exit without depending solely on them. Forrest shares practical, experience-backed insights into how structure, clarity, and self-accountability can transform a founder-dependent operation into a business that truly functions as a system.In this episode, you’ll learn:Why the lack of accountability quietly erodes profit and limits scalability—even in healthy businessesHow to create clear ownership and performance without resorting to micromanagementThe importance of defining the 5–7 core responsibilities that drive 80% of business resultsHow simple, visible scorecards enable teams to self-manage and measure successWhy the right mix of hungry, humble, and emotionally intelligent team members matters more than experience aloneHow strong processes and training reduce interruptions and free founders to work on the business, not in itGet a clear framework for closing the accountability gap in your own business and a better understanding of what it takes to build a company that runs efficiently without burning out the owner. If your phone never stops ringing with internal questions and decisions, this conversation may be the turning point you didn’t know you needed.Forrest Derr is a Fractional COO, integrator, and operations coach committed to helping small and mid-sized business owners regain control, build structure, and scale sustainably. With over 28 years of experience across industries such as tech, SaaS, telecom, construction, and landscaping, Forrest specializes in empowering leadership teams, creating accountability, and freeing overwhelmed founders from day-to-day operations. His career began with hands-on roles in retail and warehousing before rising to executive leadership in tech companies, where he led operations, finance, sales, and marketing. Today, through his firm Derr Consulting, Forrest equips businesses with proven systems, playbooks, and practical tools to align their vision, delegate effectively, and prepare for future growth or exit strategy. www.derrconsulting.comLinkedInFixers & Founders PodcastSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappearing? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with e‑commerce growth expert Matthew Stafford to unpack one of the biggest shifts business owners are facing right now: how AI tools like ChatGPT, Copilot, Gemini, and Grok are completely changing how customers discover and decide what to buy.Traditional SEO alone is no longer enough. Customers are increasingly asking AI for answers — and those AI tools are making trusted recommendations without sending people to Google results pages. If your business isn’t visible or “understandable” to these AI engines, you risk losing a significant share of warm, high‑intent traffic. This episode explains what’s changed, why it matters urgently, and what practical steps you can take right now to make sure your products are still being found.What you’ll learn:Why over half of Google searches now result in no clicks — and what that means for your revenueWhat AI Engine Optimisation (AEO) is, explained in plain EnglishHow AI tools are influencing buying decisions and acting as a “trusted advisor” for customersWhy traffic from AI recommendations converts up to five times higher than traditional search clicksHow to restructure your website content so AI can understand, trust, and recommend your productsWhy FAQs, buyer‑intent answers, and clarity now matter more than keywords and quantityHow reviews, testimonials, and even lower‑star feedback can increase trust and conversionsThe one simple action e‑commerce owners should prioritise first to stay competitiveIn a world where customers may never even visit your website before making a purchase decision, this conversation is a wake‑up call — and a roadmap. Matthew shares practical, achievable advice that business owners can start implementing immediately, without waiting for the “next update” or perfect clarity.If you want to protect your visibility, future‑proof your growth, and ensure your business is recommended when customers ask AI for the best option, this episode is essential listening.Matthew Stafford Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house Ecommerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid Ecommerce groups and live events. His experience has also allowed him to help hundreds of ecommerce brands scale past the million-dollar mark - with many hitting the $10 million mark. To top it off, he's been speaking on stages about ecommerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly Ecommerce-focused event in North America - BGS LIVE.Book a call www.buildgrowscale.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve built a great product or developed a powerful idea and are thinking about taking it global, one critical question quickly arises: how do you protect your intellectual property internationally without burning through your cash? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with experienced patent attorney Austin Bonderer to demystify international patents and explain how small and medium businesses can protect their ideas, expand globally, and stay competitive — without making costly mistakes.With more than two decades of experience and over 700 issued patents, Austin breaks down complex patent concepts into clear, practical insights. Together, Paul and Austin explore why patents aren’t just for large corporations, how international patent systems actually work, and how business owners can take a strategic, staged approach to protecting their IP while preserving precious start-up capital.What you’ll learn in this episode:Why patents are essential for protecting your competitive edge — even as a small businessWhen to start thinking about international patent protection (and why earlier is better)How the Patent Cooperation Treaty (PCT) works and how it can buy you time and flexibilityCommon mistakes business owners make that can permanently destroy patent opportunitiesHow patents can be used strategically to attract investors and support business growthWhy controlling manufacturing locations can be just as important as protecting sales marketsHow to work effectively with a patent attorney without exhausting your legal budgetPaul and Austin also tackle misconceptions around disclosure, cost, timing, and global enforcement, offering real-world examples that help business owners make smarter, more confident decisions about their intellectual property. Whether you’re preparing to scale globally or simply want to safeguard the ideas you’ve worked so hard to build, this conversation will help you move forward with clarity and confidence.Austin Bonderer is a seasoned patent attorney with over two decades of experience. Austin's impressive portfolio boasts over 700 issued U.S. patents, underscoring his expertise and dedication to the field. Before his distinguished career as a patent attorney, he honed his skills as a U.S. Patent Examiner for the USPTO. Austin's professional journey has also taken him across the globe, enriching his perspective and broadening his knowledge. His extensive experience and international exposure make him a knowledgeable asset in the world of intellectual property. Notably, Austin also led the U.S. Nanotechnology prosecution for a Forbes World 100 company. Today, Austin is the principal at the Law Office of Austin Bonderer, PC, where he specializes in obtaining patents for his clients. His extensive experience and international exposure make him a valuable asset in the world of intellectual property.www.bondererpatents.com/contact-usLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

What does true wealth really mean — and who gets to define it? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Nancy Griffin, founder of Women, Worth & Wellness, for a powerful conversation that challenges traditional ideas about money, success, and legacy. If you’re a business owner, leader, or entrepreneur — particularly a woman navigating growth, responsibility, and long‑term planning — this episode will help you rethink how health, wealth, and values intersect, and why aligning all three is essential for sustainable success.In this episode, you’ll learn:Why legacy planning is about purpose, not just assetsHow women’s growing financial power is reshaping business, wealth, and philanthropyWhy prioritising health is foundational to confidence, leadership, and long‑term successThe importance of planning early for benefits, insurance, and estate planning — even at the start of your careerHow philanthropy can strengthen your business, your community, and your personal sense of worthWhy collaboration and co‑creation are becoming essential strategies for modern business ownersHow peer‑to‑peer advisory groups can accelerate growth and reduce costly mistakesWith decades of experience across wealth management, philanthropy, and women’s leadership, Nancy Griffin offers timeless insights that are more relevant than ever. This episode is a reminder that your life is your greatest asset — and that building wealth without considering health, values, and legacy is an incomplete strategy. Whether you’re just starting out or well into your business journey, this conversation will encourage you to own your life, lead with intention, and create impact that lasts well beyond the balance sheet.Nancy Griffin is a connector and influencer. She attributes her success to personal courage, determination, and joy, when focusing on women’s health and wellness, hence creating Women, Worth & Wellness®. Nancy enjoys every opportunity to inspire and inform women about their personal health and wealth, net worth and self-worth, philanthropy and legacy—so that women feel fabulous, generous, joyful, confident, and on top of their game every day.Nancy Griffin established Women, Worth & Wellness in 1994 as a Private Client Wealth Advisor for her female clients and their families. Nancy continues to promote and inspire Daring & Caring Leaders, encouraging them to step up and lead in the world, following in the footsteps from many other powerful Women Leaders in the past.Nancy’s overall purpose is to connect and influence for positive impact every chance she gets.LinkedInwww.womenworthwellness.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply doesn’t work. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by LinkedIn expert John Nemo to challenge that belief and reveal how LinkedIn can become a powerful, predictable source of genuine business opportunities — without posting content every day or chasing the algorithm.John shares the simple, proven framework he’s used since 2012 to build a seven-figure business almost entirely through LinkedIn. This conversation cuts through the noise and shows business owners how to stop using LinkedIn like an online CV and start using it as a practical lead‑generation tool that actually delivers results.In this episode, you’ll learn:Why most LinkedIn profiles are set up incorrectly — and how to fix yours in minutesHow to turn LinkedIn from a “cold pitch graveyard” into a consistent source of warm leadsWhy the real money on LinkedIn isn’t in posts or content, but in the inboxHow a single, well‑written message can qualify leads and start real business conversationsWhy niching down on LinkedIn dramatically increases trust, relevance, and conversionIf you’ve been unsure how to use LinkedIn effectively, or you’ve felt overwhelmed by conflicting advice, this episode provides clarity and a refreshingly simple approach. It’s a must‑listen for any business owner who wants better conversations, better leads, and better outcomes from LinkedIn — without adding more complexity to their day.John Nemo is a bestselling LinkedIn Author & Trainer who has been featured by The New York Times, LinkedIn's official marketing blog, Social Media Examiner, Entrepreneur on Fire, Inc. Magazine, Huffington Post, Business Insider and many others. He runs Nemo Media Group, which provides “Done For You” LinkedIn Lead Generation for Small Business Owners, Business Coaches and Consultants.LinkedInGet a free copy (audiobook or digital version) of John's Bestselling Book "LinkedIn Riches" online at www.nemomediagroup.comListen to John's Podcast "Nemo Radio" online at www.nemoradio.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Paul Goldman, Founder and CEO of Muserk, to explore how hidden value slips through the cracks — and how technology can help recover it. Using the music industry as a case study, the conversation reveals why protecting and properly managing creative assets is now a critical business skill, not just a legal concern.What You’ll Learn in This Episode:Why a significant portion of global royalties never reach their rightful ownersHow missing data, poor documentation, and unclear ownership quietly erode asset valueThe role AI and technology play in tracking, protecting, and monetising intellectual propertyHow music catalogues are valued, bought, and sold as investment assetsPractical lessons business owners can apply to protect their own brands and digital assetsThis episode highlights a powerful truth: value creation doesn’t end once the work is done. Through insights from the global music industry, Paul Goldman shows how clear agreements, accurate data, and the smart use of technology can transform overlooked assets into long‑term value. The lessons extend well beyond music, offering business owners a fresh perspective on protecting what they’ve built and uncovering opportunities already within reach.Paul Goldman is the Founder and CEO of Muserk, a global digital rights management company dedicated to ensuring music and video creators are properly compensated in today’s fast‑moving digital economy. Through Muserk’s patented Blue Matter™ AI platform, Paul has helped uncover millions in lost royalties by enabling accurate, large‑scale rights administration across streaming platforms, social media, and digital services worldwide. Since its launch, Muserk has grown to represent over 20 million works across 98 countries and has been recognised multiple times on the Inc. 5000 list and is one of America’s fastest‑growing private companies.Before founding Muserk, Paul spent decades as an award‑winning composer, producer, and creative entrepreneur. A graduate of Berklee College of Music, he built a successful career in New York City creating music, sound design, and visual content for film, television, advertising, and major global brands. His discovery that significant international royalties from his own work were never being collected led him to build Muserk with a clear mission: to create a transparent, technology‑driven system that empowers creators, protects intellectual property, and ensures artists are paid fairly wherever their work is used.www.muserk.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life?In this episode of The Business Behind Your Business, Paul Sweeney is joined by Billy Keels, former corporate executive turned entrepreneur, to explore a smarter path to generational wealth. If you’re a high‑performing professional who feels stuck on the corporate treadmill but unsure how to create freedom without blowing everything up, this conversation offers clarity, perspective, and a proven alternative.In this episode, you’ll learn:Why clarity is the real first step to making your 9–5 optionalHow to protect your career while building something on the sideThe difference between creating a job and building a true assetHow to avoid burnout by designing your business on purposeIf you’re successful on paper but craving more control over your time and life, this episode offers a practical place to start.Billy Keels is an expert executive coach, best-selling author, and host of the top-ranked "Going Long Podcast with Billy Keels”. As an internationally renowned  business strategist, Billy boasts over two decades of experience leading global teams generating over $500 million as a top sales leader at SAP and working alongside household names like Michael Dell, Bill Gates, Ken Chenault, John Chambers and more. Through his podcast and national best-seller "Grow Your Money the Smart Way," Billy shares strategic and actionable advice on how to make your corporate role optional.Whether founding a private equity firm raising over $12.5 million with Accredited Investors or advising Fortune 500 clients, Billy draws on his experience from working in over 80 countries. Based in Barcelona, Billy Keels is the go-to Strategic Advisor for enterprise-level executives who want to excel in their careers while safely and securely building an additional stream of predictable income so thattheir jobs become optional. He has worked with leaders from industry titans like SAP, Oracle, Salesforce, and Microsoft on multiplying their options from withintheir current role. Fluent in five languages, he has spoken at prestigious venues worldwide on hisapproach for unlocking new professional and personal opportunities. Billy's mission is helping mid 6 & 7 figure executives achieve extraordinary career growth without requiring a change in employment. He provides a blueprint for  excelling in your career, leveraging your transferable skills, and building your business on the side. Accomplish this while maintaining your current career’s security and stability!LinkedInwww.billykeels.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

What would actually happen if you injected $250,000 into your business tomorrow—would it create real value, or disappear into unfocused spending? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rodrigo Rodriguez-Novás to tackle one of the most common (and costly) challenges facing founders and business owners: the gap between big ideas and disciplined execution. If you’ve ever felt confident in your vision but uncertain about where to invest time, money, or people, this conversation will give you a clearer path forward.Rodrigo is the founder and CEO of NORDES Consulting, a former global finance leader, business school professor, and author of The CFO Myth. Drawing on more than 20 years of experience across finance and operations, he introduces his practical CPR Framework—Core, Priorities, and Resources—a simple but powerful way to stop building your business backwards and start allocating resources where they actually create value.Throughout the episode, Rodrigo explains why raising money is often easier than using it wisely, and how many businesses fail not from lack of capital, but from poor spending discipline. He unpacks the idea of “building backwards,” where founders focus on shiny tools, roles, or growth initiatives before validating the core problem they are solving. You’ll also hear why responsible spending culture matters at every level of a business, why not every company needs a CFO (yet), and how treating company money with the same care as your own can dramatically improve sustainability.This is a grounded, common-sense conversation about slowing down to grow stronger—perfect for business owners who want to turn vision into execution without burning cash or momentum.Rodrigo Rodríguez-Novás is the Founder and CEO of NORDES Consulting, a boutique firm specializing in financial leadership, operational efficiency and M&A execution.With more than 20 years of global experience in finance, operations, and executive leadership, he brings a sharp, strategic mindset to every challenge—paired with the steady focus of a former competitive freediver. Rodrigo holds an MBA from EGADE Business School and has pursued advanced studies at The London School of Economics, Wharton, and the University for Peace.A certified Project Management Professional, author, entrepreneur and business school professor, Rodrigo is passionate about building resilient businesses, leading with purpose, and helping others navigate complexity with clarity and confidence.LinkedInwww.cfomyth.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’re a business owner thinking about private equity, growth, or an eventual exit, this episode could save you years of stress — and potentially millions of dollars. Most founders only learn how private equity really works after they’ve signed a term sheet, when it’s often too late to negotiate from a position of strength. Paul Sweeney is joined by Alexis Sikorsky, founder of KnightScale Partners and a former CEO who successfully scaled and sold his own software company in a $100M+ private equity exit. You'll learn:What private equity buyers are actually looking forHow deals are structured, and what you should have in place before you ever start the conversationA deeper understanding of private equity - it's not 'funding' in the traditional sense, how it differs from venture capital, and why so many founders misunderstand the processWhat private equity firms really buy (profitability, growth, and operational discipline)The importance of understanding your numbersWhy time horizons, autonomy, and alignment matter more than headline valuationsHard-earned lessons on due diligence, common red flags, and tactics founders must watch out for — including how deals can quietly change during the processThis conversation is an essential listen for founders approaching the $5–15 million revenue mark, feeling stuck at a growth plateau, or wondering whether private equity is the right exit path for them. It’s a practical, honest look at how to prepare your business, protect your interests, and make informed decisions about your next chapter.Alexis Sikorsky is a strategic advisor to founders who are serious about scaling fast and exiting strong. With a nine-figure private equity exit under his belt, Alexis isn’t speaking from theory—he’s lived the entrepreneurial highs and lows across decades of company building, boardroom negotiation, and international leadership. His flagship book Cashing Out lays out the APEX methodology, a four-part framework (Assess, Plan, Execute, Exit) that demystifies the journey to private equity for founders feeling stuck or overwhelmed by growth and decision fatigue.Alexis founded, scaled, and sold New Access, a Switzerland-based software company, ultimately closing a $100M+ exit and transitioning into a new chapter as a Special Advisor to ambitious CEOs. Today, through Sikorsky Consulting and KnightScale Partners, he works with growth-stage businesses, typically doing $5M+ in annual revenue, who want to engineer their next chapter or PE exit. A straight-talking alternative to cookie-cutter coaches, Alexis is often referred to as "The CEO Whisperer" for his candid insight and ability to diagnose issues in minutes. He supports leaders who are weighed down by their own business, helping them build vision, unlock cash flow, and scale toward freedom. He's also on a mission to serve founders priced out of one-to-one consulting through his mastermind programs, offering a rare blend of lived experience and practical strategy.LinkedInwww.asikorsky.comwww.knightscalepartners.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Nuttha Goutier, founder of Sabai Thai Spa, to explore how small business owners can scale, franchise, and systemise without sacrificing values, culture, or authenticity. If you’re worried that growth might dilute what makes your business special, this conversation offers both reassurance and a practical roadmap.Nuttha shares her remarkable journey from growing up in rural Thailand—where wellness, community, and natural healing were part of everyday life—to building an award-winning spa franchise in Canada. She explains how her early experiences shaped a deeply human-centred approach to business, one focused on care, consistency, simplicity, and genuine connection rather than transactions.Throughout the conversation, Nuttha breaks down how she translated “heart” into systems—developing repeatable customer and staff journeys that preserve culture at scale. She explains how Sabai Thai Spa trains teams, selects franchise partners, adapts across cultures and generations, and maintains a deeply personal customer experience across multiple locations.This episode is a powerful reminder that systems don’t have to make businesses cold—and that franchising can be a force for connection, purpose, and impact when done intentionally. For founders considering expansion, franchising, or simply wanting to build a more meaningful business, Nuttha’s story offers inspiration and practical insight grounded in real-world experience.Nuttha Goutier Growing up in a Thai village without running water or electricity, Nuttha Goutier saw healing as part of life, not a luxury. Days spent gathering herbs with local healers and learning from her grandmother taught her that wellness was about community, presence, and simple daily practices. When she moved to Canada, she was struck by how spas often felt sterile, rushed, and focused on transactions instead of connection. She dreamed of creating a space where guests felt welcomed like family, somewhere that could bring the sensory richness of Thai hospitality to a new place.Nuttha opened Sabai Thai Spa to offer guests more than a service: from warm greetings to calming scents, every element was chosen to help people slow down and feel cared for. The immediate response from the community confirmed the need for a spa that offered genuine warmth. Over nearly two decades, she has expanded Sabai Thai Spa into a franchise recognized for its immersive Thai-inspired environments and consistently attentive service.Through franchising, Nuttha aims to make wellness a regular part of life for more people, helping communities embrace massage and self-care as everyday practices rather than rare indulgences. Her leadership is rooted in the belief that taking care of ourselves helps us be better in every role, from parenting to work to simply showing up for ourselves.www.sabaithai.comLinkedInInstagramSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck — yet that’s exactly where many end up. This episode is a must-listen for any entrepreneur who feels time-poor, overworked, or guilty about trading family moments for business growth. You’ll learn how to reclaim 10–20 hours per week, remove yourself as the bottleneck, and build systems that support both your business and your life. Instead of sacrificing personal priorities for revenue, you’ll discover how both can grow together.In this episode, Paul Sweeney sits down with entrepreneur and business mentor George Rivera, who went from grinding 80-hour weeks and running a $20M company as a single-point bottleneck, to creating a true “father-first” operating system that enabled him to scale to $50M while only working ~30 hours/week. George shares the deeply personal story that shaped his mission — from his father missing nearly all his childhood basketball games, to a powerful final promise during his father’s terminal illness: “Don’t miss Leo’s games.”Through that lens, George explains how he redesigned his business and now teaches other owners to do the same. You’ll learn:How to identify bottlenecks and reclaim 10–20 hours/week without slowing growth The “$10K/hour filter” for deciding what the owner should actually do versus delegateWhy flat org charts kill businesses — and how to correct themThe “Two-Week Vacation Test” to prove your business can run without youSimple AI plays that save hours without adding headcountHow to build systems, outcomes ownership, and consistency across teamsWhy buying back your time can save your family, not just your profitsWhether you’re a parent who feels torn between business and family or a founder who’s simply drowning in tasks, this episode offers a blend of emotional insight and practical frameworks. It’s a conversation about systems, delegation, leadership — but also legacy.George Rivera helps 7, 8, and 9-figure founders buy back 10-20 hours a week and scale profits, without becoming the bottleneck. He’s the creator of the Father-First Owner OS and author of Buy Back Time Formula. George watched his dad miss his games and later regret it, and he gave George one piece of advice: “Don’t miss Leo’s games.” After grinding through 80-hour weeks, George rebuilt his companies to run without the founder using three levers, people who own outcomes, systems that create consistency, and AI that multiplies efficiency... the core of his $10K/Hour Filter. On this show he’ll share how to end key-person dependency, delegate outcomes (not tasks), and pass the Two-Week Vacation Test, because no one on their deathbed says, “I’m glad I skipped my kid’s game for a client meeting.”www.buybacktimeformula.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever wondered why digital transformation projects fail or felt unsure about what “disruption” actually means, this episode brings much-needed clarity. You’ll learn the difference between digitalisation, transformation, and disruption — and how each impacts your business differently.Host Paul Sweeney is joined by Juan Jose “J.J.” de la Torre, CEO of Raven and author of the award-winning book Transformation Designed. J.J. explains why more than 80% of transformation efforts fail, why starting with technology is the wrong approach, and how a design-led mindset puts customer needs and value creation first. He also shares real examples of how companies reinvent industries by removing friction instead of adding more tools.Whether you’re trying to improve systems, rethink your business model, or understand how AI fits into the picture, this conversation gives you a practical lens for making change stick — without wasting time or money.Juan Jose de la Torre A world leader in digital businesses, disruption, and digital transformation, Juan Jose (J.J.) de la Torre is an expert in the areas of strategy, innovation, and all things digital. He has been recognized as one of the world’s top eighteen digital transformation leaders and a top five digital marketing influencer. J.J. holds an MBA from INSEAD, a master’s degree from La Salle, and an industrial engineering degree from Adolfo Ibanez.  J.J. is a senior executive with decades of experience across the globe. Following his return to his home country, Chile, after twenty years of a successful international career, J.J. joined Virtus Partners as a senior partner. At Virtus, J.J. led the organization’s digital endeavors, which turned into Raven, a unique consulting boutique solely focused on business disruption and acceleration. As Raven’s CEO, J.J. pools strategy, design, technology, and analytics to help clients across industries embrace digital enablers and technologies. He has founded and successfully traded three start-ups and is also an angel investor for fourteen start-ups, a mentor for more than 150 companies, and the founder of the first information and communications technology incubator in Saudi Arabia as well as the first 360 accelerator in the Middle East. He has even advised the United Nations and has delivered more than two hundred keynotes on entrepreneurship, gaining recognition from Forbes, the Bill & Melinda Gates Foundation, and more. A father of three and a loving husband to his wife, Maria, J.J. is a former professional DJ and now music composer, a PADI diving instructor, and a mountain bike and golf aficionado. In his free time, he enjoys traveling and adventure sports. www.jjdelatorre.coGet J.J.'s book Transformation. Designed.www.raven.inc/enLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever wondered whether it’s truly possible to grow and scale a business without compromising on the values it was founded on, this episode will give you the blueprint. In today’s conversation, you’ll learn how PLNT Burger has expanded rapidly in a highly competitive industry—while staying firmly rooted in its purpose of creating joyful, sustainable, inclusive food experiences. Whether you're facing growth challenges, struggling with consistency, or feeling pressure to drift away from your mission, this episode shows you how to scale with integrity, empower your team, and make smarter decisions under pressure.In this inspiring interview, Chris Treloar—CEO of PLNT Burger—shares the origins of the brand, why mission-driven food businesses are gaining momentum, and how his team used unexpected disruption (including COVID) as an opportunity to grow. He talks openly about leadership, staying humble, learning from mistakes, and giving teams the autonomy they need to deliver exceptional customer experiences.You’ll also hear how Chris builds scalable systems, why he believes in “yes-first” business thinking, and how PLNT Burger educates customers about their environmental impact in a fun, non-intrusive way. If you’re a small or medium business owner looking for practical, values-aligned strategies that actually work, this episode is packed with insights you can apply immediately.Chris Treloar has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of.www.plntburger.comInstagramLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever assumed that American government contracts are only for big companies—or only for businesses based in the United States—this episode will change everything you think you know. In this eye-opening conversation, you’ll learn how your business, no matter where it operates in the world, can tap into one of the largest and most reliable customers on the planet: the US federal government. From discovering where global opportunities exist, to understanding how small and medium businesses can compete (and often win), to using simple research tools to identify the contracts waiting for you—this episode gives you the roadmap to enter a market worth over $700 billion annually.Paul Sweeney is joined by Eric Coffie, founder of GovCon Giants, bestselling author, and internationally recognised expert in US federal procurement. Eric breaks down why the US government actively seeks overseas vendors, which industries are in highest demand, and how small business owners can leverage their agility, responsiveness, and lower overheads to outperform major corporations. You’ll also hear practical advice on using AI and government platforms like SAM.gov to find opportunities, how to prepare before a tender is released, and why mindset—not resources—is the biggest obstacle for most business owners.If your business sells anything—goods, services, trades, logistics, tech, professional expertise—there may be a US government contract waiting for you. This episode shows you exactly where to start.Eric Coffie is the Founder and CEO of GovCon Giants, an education and consulting firm helping small and minority-owned businesses enter the US federal contracting space. He build his career in government construction, where his company, Evankoff Construction, secured millions in federal contracts.Today, Eric leads GovCon Giants in providing training, mentorship, and resources for businesses pursing govenrment contracts. His clients have collectively secured tens of millions in federal awards, and his work is grounded in real-world experience collaborating with agencies, small business programs, and prime contractors.Outside of work, Eric is known for his approachable, no-nonsense style and for sharing lessons from his personal journey in business. He's passionate about helping entrepreneurs avoid common pitfalls and navigate government contracting with confidence.LinkedIn Instagram Facebook www.govcongiants.org www.sam.govSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever felt frustrated because you know your business offers something incredible—but the world isn’t noticing—this episode is for you. Many business owners excel at creating a great product or delivering exceptional service, yet struggle to get seen, recognised, and paid what they’re worth. In this conversation, Joel Pilger reveals how he went from running a thriving studio to now building a global community supporting creative entrepreneurs.In this episode, Joel shares how business owners can evolve from “doing everything themselves” to leading a business that is visible, sustainable, connected, and profitable. You’ll discover how learning the fundamentals of business, building the right relationships, and shifting from isolation to community can be the catalyst for long-term success. Whether you’re a creative, consultant, trade business, or service provider—the principles Joel shares can transform how you operate and grow.You'll learn:Why great work alone isn’t enough—visibility and connection matterThe mindset shifts that move businesses out of survival modeThe danger of delegating without understandingHow collaboration—yes, even with competitors—creates exponential opportunityWhy treating business as an art can reignite passion and drive growthThis episode is filled with wisdom, real-world experience, and actionable insights for any entrepreneur ready to stop hiding in the shadows and start building a business that’s truly seen, valued, and in demand.Joel Pilger helps creative studios and production companies — typically generating $1–10M in annual revenue — master the art of the business so they can attract better clients, command bigger budgets, and build the studio of the future. For 20 years, Joel helmed Impossible Pictures until exit. Now, through Joel's ecosystem of accelerators, community, and connections, he guides hundreds of studios worldwide — names like Sarofsky, STATE, Laundry, Giant Ant, Polyester, Kill 2 Birds, and Antfood — and many more on the rise. No theories. No consultants. No wannabes. Just real-world experience from one who has built, scaled, and sold a studio… and now helps others do the same. Is your studio future ready? Take the quizTry the 14-day free trial: Forum free trialLinkedInwww.joelpilger.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’re a business owner, one day you will exit your business — whether by choice or circumstance. But here’s the uncomfortable truth: most business owners are not ready when that moment arrives. And that lack of preparation could cost you the biggest payday of your life.In this episode, host Paul Sweeney is joined by investment banker and exit strategist Cameron Bishop, who has been on both sides of the table — acquiring more than 50 businesses for private equity firms before switching focus to helping owners maximise their sale value. Cameron reveals the key factors buyers look for, the most costly mistakes sellers make, and what you should start doing now, even if selling feels years away.You’ll learn:Why preparing years in advance creates dramatically higher business valueThe importance of accurate accounting (especially accrual-based reporting)How owner dependency sabotages valuation — and what succession planning really meansHow customer concentration or vendor reliance can make a business unsellableWhy professional advice isn’t a cost — it’s an investment that often returns millionsWhether you’re planning to sell soon or simply want a stronger, more resilient business, this episode will reshape how you think about value — and what it takes to unlock it.Cameron Bishop is a seasoned executive and entrepreneur with a proven track record of driving exceptional growth and transformation across diverse industries. He began his career in publishing, culminating in his leadership of Intertec Publishing, where he scaled the company from a small business to a $400 million enterprise with a global footprint. Subsequently, he co-founded Ascend Media, a high-growth media company, demonstrating his entrepreneurial acumen and ability to build successful organizations from the ground up.Beyond his corporate successes, Cameron has dedicated himself to advising and mentoring business owners. His experience spans various roles, including CEO of SkillPath Seminars, where he spearheaded a company-wide transformation, and his work with Capitus, guiding businesses through strategic transitions and maximizing their value. Cameron is passionate about empowering business leaders to achieve their full potential and continues to leverage his deep expertise to help entrepreneurs navigate challenges, unlock new opportunities, and achieve lasting success.www.raincatcher.com LinkedIn Instagram X YouTube Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Running a business often comes with the constant pressure to reduce expenses and improve profit. But what if cost cutting alone isn’t the right answer? What if the real opportunity lies in rethinking how you resource, structure, and invest in your business rather than simply slashing spending?In this episode, host Paul Sweeney sits down with entrepreneur and Navitas Consulting founder Michael Haskell to unpack the smart side of cost management—one that doesn’t sacrifice quality, capability, or growth. Whether you're scaling, restructuring, or trying to improve margins, this episode will help you recognise the difference between cutting costs and optimising them.Michael shares practical strategies including how to:Identify hidden inefficiencies eating into profitDecide which roles must remain local and which can be outsourced or made remoteUse alternate staffing models (salary, contract, offshore talent) to protect cashflow and capabilityImprove margins without compromising service or outputShift thinking from “spend less” to “invest smarter”Listeners will walk away with a clearer, more confident approach to costs—one that strengthens operational discipline and business value rather than weakening it.Michael Haskell is a seasoned entrepreneur and investor with over 20 years of experience helping businesses grow smarter and faster. He’s taken companies public and now serves as the managing partner of Navitas Consulting, a firm that helps businesses scale by placing top finance talent - remotely and cost-effectively.Michael has worked across New Zealand, Singapore, and the U.S., and is passionate about building businesses that are both profitable and impactful. He’s also a dynamic speaker who shares real-world advice on growth strategy, cost management, and leadership.LinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Running a business becomes overwhelming when your data, systems, and processes slip into chaos—making it harder to make smart decisions, stay profitable, and plan for the future. In this episode, you’ll learn exactly how to clean up your business data, streamline your systems, and set up a structure that gives you clarity, confidence, and control. If you’ve ever felt stuck, disorganised, or unsure about what’s really going on in your business, this conversation will show you how to turn your mess into meaningful insights that help you grow.In this episode, host Paul Sweeney sits down with Sonya Corkery from Clear Plans Consulting—an expert in business systems, operations and strategic planning. Sonya shares why business owners become overwhelmed with data and systems, the biggest risks of messy or outdated information, and the powerful role data plays in decision-making and long-term planning. She breaks down what “cleaning up your business” really means—from choosing the right software to setting up systems properly, creating meaningful dashboards, and using both data and intuition to steer your business forward.Sonya also explains the importance of engaging specialists, building a strong advisory team, and structuring your operations so you can scale safely and profitably. Whether you’re a sole trader, a fast-growing trade business, or a larger organisation managing complex projects, you’ll walk away with clear steps to regain control, reduce stress, and set your business up for sustainable success.Get the Profit First book here – Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike MichalowiczSonya Corkery has worked in business operations and data management for many years, and offers listeners practical solutions to streamline their business operations and achieve their goals. Sonya offers actionable strategies to 'clean up' their businesses and gain clarity on their trajectories. She is a business owner, wife, and mother that helps to empower fellow business owners to take control of their enterprises and design the lives they desire. www.clearplanconsulting.com.auGet 1:1 support cleaning up and understanding the overall health of your business. De-code your business health in 20 minutes with a friendly obligation-free chat.LinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever wondered how to scale your business from a solo operation to a multimillion-dollar enterprise — without outside investors — this episode is for you. Bryan Clayton, CEO and co-founder of GreenPal, joins host Paul Sweeney to share his journey from mowing lawns to building a $30 million tech company serving over 300,000 customers.Bryan reveals the hard-earned lessons behind bootstrapping growth — from hiring his first employees and scrambling to meet payrolls to mastering sales, building systems, and creating sustainable growth without debt or shortcuts. He breaks down the mindset shifts every business owner must make to move from doing all the work themselves to building a team that drives the business forward.Listeners will learn: How to grow from a one-person business to a thriving, scalable company Why learning each part of your business before delegating is crucial The right (and wrong) ways to use debt when growing How listening to your customers can guide product and service innovation Why overnight success is a myth — and what real, long-term growth looks likeWhether you’re running a service business or building a start-up, Bryan’s insights on leadership, growth, and resilience will inspire you to think bigger — and execute smarter.Bryan Clayton has been recognised as one of Inc. Magazine's "Top Entrepreneurs" and has built GreenPal to over 300,000 customers and $30 million a year in revenue. He is a serial entrepreneur with 22 years of experience in the lawn, landscaping, and garden industry. Before GreenPal, he built Peachtree Inc. to over $10 million a year before selling it. Bryan is a thought leader in the green industry, often sharing his insights through various media outlets and speaking engagements.www.yourgreenpal.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

What if your business could run smoothly—even grow—without you being the one to make every decision, solve every problem, or put out every fire? It’s not a fantasy. It’s completely possible. In this episode of The Business Behind Your Business, host Paul Sweeney chats with Ryan Cassin, founder of Superpowers HQ, about how entrepreneurs can finally escape the bottleneck trap and build a business that thrives independently.Ryan reveals how to design systems that capture your judgment, not just your tasks, empowering your team to think and act with your values and intent. He breaks down how to move from doing everything yourself to leading a self-managing company where your people make smart decisions—even when you’re not in the room.You’ll learn how to:Turn your systems into tools for thinking, not just checklists for doingEmpower your team with frameworks like the approval matrix to build confidence and accountabilityShift from “delegating down” to delegating up, seeing your team as investments rather than expensesProtect your golden hours so you can focus on your highest-value, most creative workUse automation strategically while keeping the human judgment that makes your business specialIf you’ve ever thought your business can’t run without you, this episode will change your mind. Learn how to reclaim your time, scale sustainably, and keep the magic alive while your business grows beyond you.Get Ryan's book here: Superpowered: The Secret That Helps Every Entrepreneur Eliminate the Suck, 10X Their Impact, and Have More Fun in Work and LifeRyan Cassin is passionate about entrepreneurship, having launched and sold multiple businesses. He co-founded Superpowers, which helps entrepreneurs hire and train their right-fi t executive assistant. Cassin is also a co-founder of Here Homes, a real estate investment platform which owns and manages over 100 rental properties across Dallas.www.superpowershq.com Superpowers HQ LinkedIn Ryan’s LinkedIn Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare.In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS Advisors—shares practical, real-world advice on how to raise capital even when you’re pre-revenue or under five years old. He explains why clarity of purpose matters, how to avoid the most common fundraising mistakes, and what investors really look for before writing a cheque. You’ll learn the concept of “Dr David's Green Nuggets”—small, actionable insights that can polish your pitch and prepare you for investment success.From planning your funding tranches to identifying the right investor profile, David offers a refreshingly transparent view of how to turn your business idea into reality. Whether you’re just starting out or ready to scale, this episode will equip you with the mindset, structure, and tools to secure the capital your business deserves.Dr David Cunic serves as the CEO of UCS Advisors and is recognized nationally as an expert in investor relations, networking, and professional investment strategy. Leveraging over 18 years of industry experience, Dr Cunic has guided hundreds of founders in raising capital, refining their presentations, offering actionable business insights, and establishing investor-ready pipelines.He has successfully founded more than ten companies, achieved multiple exits, and led teams exceeding 300 members across sectors including healthcare, science, agriculture, and start-up operations. An Alfred P. Sloan Award recipient, Dr Cunic—known as the “Triple Headed Dragon”—is respected for his extensive expertise in operations, public speaking, and capital acquisition.As a frequent national speaker and investor judge, Dr Cunic maintains a robust network within both the start-up and investment communities. He is often consulted in high-stakes scenarios with demanding timelines.A strong advocate for organizational culture, Dr Cunic promotes Positive Mental Attitude as a core operational principle, exemplified by UCS’s PMA Pin initiative—hundreds of which have been distributed among founders, investors, and community leaders. His guiding philosophy, “Always be willing to achieve your greatness,” reflects his commitment to preparation, resilience, and fostering investor-readiness.www.ucsgreatness.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

What if your business was built to outlast you? In this inspiring episode, Dave Munson, founder of Saddleback Leather Company, shares how he turned a simple idea for a long-lasting leather bag into a global brand known for its craftsmanship, purpose, and impact.Listeners will learn how to create a purpose-driven business that combines quality, sustainability, and authenticity—one that leaves a true legacy. Dave reveals why he refuses to compromise on quality, how a clear mission attracts the right employees and customers, and why caring for people and the planet leads to lasting success.From building a company with a 100-year warranty to funding education and community initiatives in Africa, Dave’s story shows that business success is about much more than profit—it’s about creating something worth fighting over, even after you’re gone.Tune in to discover how to design your business to endure, inspire, and give back for generations to come.Order Dave's book, They'll Fight Over It When You're Dead to hear the rest of his story! BARNES & NOBLEAmazonBookshopDave Munson is the founder of Saddleback Leather Co., a globally recognized brand known for crafting over-engineered leather bags built to last 100 years. His journey began in a small leather shop in Mexico with one goal: “Make it so tough my grandkids fight over it when I’m dead.” Since then, he’s survived jungle treks, car crashes, and even an assassin — all with his trusty leather bag in tow.Today, Dave leads Saddleback alongside his wife, Suzette, creating world-class products while giving back through their sister brand Love 41 and outreach initiatives in Rwanda, Mexico, and Texas. With partnerships including Toyota, the Texas Rangers, and Martin Guitar, Dave continues to build with purpose — using business as a vehicle to love people and lift communities.www.saddlebackleather.comYouTubeLinkedInDisclosure: As an Amazon Associate we earn from qualifying purchases. Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Al Kushner—LinkedIn strategist, keynote speaker, and author of The AI LinkedIn Advantage—to uncover how business owners can use LinkedIn and AI to authentically build their personal brand and attract new opportunities.Al shares practical, time-saving strategies to help you optimize your profile, stand out from competitors, and create content that resonates with your audience. You’ll learn how to use AI tools like ChatGPT to write engaging posts, leverage LinkedIn newsletters to expand your reach, and maintain authenticity in an AI-driven world. Whether your profile needs a total overhaul or a simple refresh, this episode gives you the actionable steps to start turning your LinkedIn presence into a growth engine for your business.Get Al's free LinkedIn profile optimization checklist www.linkedvantage.com/auditAl Kushner is an award-winning author and sought-after LinkedIn Growth Strategist, renowned for his innovative approach to digital networking. His groundbreaking book, The A.I. LinkedIn Advantage, has transformed how professionals and businesses leverage artificial intelligence to optimize their LinkedIn presence, grow networks, and drive meaningful engagement. Al’s expertise in blending AI-driven strategies with actionable insights has made him a trusted advisor and thought leader, empowering countless individuals to achieve measurable results on the platform.www.linkedvantage.comLinkedIn  Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs.Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract customers, employees, and funding. You’ll hear why ESG is a competitive advantage, what practical steps you can take without being overwhelmed, and how to leverage what you’re already doing in your community and operations.What you’ll learn in this episode:Why ESG is no longer optional for small businesses.How ESG drives loyalty, talent, and funding opportunities.Simple, low-cost steps SMEs can start with today.How to turn existing practices into an ESG story.Why ESG is ultimately just good business.Get Bronwyn's book here: Small Business - Big Impact: Why ESG Won't Save You But Smart Strategy And Real Action WillBronwyn Reid is a successful business owner, bestselling author of three books, and winner of multiple business awards. Her books have been dubbed THE text books for small company – big business relationships. Now, as organisations become more aware of their ESG obligations, Bronwyn’s expertise and experience are critical to business success.Bronwyn and her companies have spent a lifetime being smaller suppliers to big organisations. Her environmental consultancy counts giants BHP, Rio Tinto and Glencore amongst their client base, as well as international research organisations and all levels of Government. She has also been on the other side of the big company/small business transaction, having worked in Corporate for many years – both within Australia and overseas. She understands, and fixes, the issues that prevent more valuable, profitable and long-lasting commercial relationships between the big and small end of town.Bronwyn is the “Google Translate” app for small business – big company relationships. She writes regularly for several SME publications including First 5000 (Medium-size business market), Kochies Business Builders and Inside Small Business. She is a regular conference speaker, for both corporate and SME audiences, and appears regularly on radio and business-related podcasts. She has been a member of BHP’s Local Buying Program Advisory Committee for 10 years.Bronwyn’s training programsBronwyn’s other books:Small Company Big Business: How to find, keep and win big customersSmall Company, Big CrisisLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Building a business that lasts isn’t about luck, start-up capital, or chasing every new trend—it’s about discipline, structure, and creating harmony between your work and personal life. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with serial entrepreneur Lance Cayko, co-founder of F9 Productions and host of the Inside the Firm podcast.Lance shares how he scaled from a two-person start-up into a thriving group of vertically integrated businesses, including architecture, construction, real estate development, education, and even a nonprofit. Listeners will discover how discipline creates freedom, why mindset matters more than money, and how to use systems and vertical integration to stabilize and grow your business.You’ll also learn:How to structure your day for maximum productivity (and less stress).Why “work-life harmony” is better than chasing work-life balance.How to keep business challenges from overwhelming your personal life.The role of systems, communication, and financial discipline in sustainable growth.Why vertical integration can give your business resilience and create new revenue streams.If you’ve ever wondered how some entrepreneurs manage multiple businesses while staying calm, focused, and in control, this conversation with Lance will give you practical tools and mindset shifts to apply right away.Lance Cayko is a serial entrepreneur and the co-founder of wildly successful architecture and construction firms in Northern Colorado. His career in the architecture, engineering, and construction industry spans over two decades and includes several design awards including the international Architizer A+ Award for Architecture + Living Small in 2016.He co-founded F9 Productions, his architecture firm, in 2009 with his business partner Alex Gore after being laid off from a boutique firm in Boulder during the Great Recession. Since its inception, the partners have grown F9 from two employees grossing less than six figures to a team of 11. Throughout his now seasoned career, Lance has also served his community by managing a community garden in Longmont which he is now turning into a formal non-profit. He also teaches part-time at the University of Colorado Boulder and North Dakota State and co-hosts one of the top five architecture and business podcasts in the world, Inside the Firm.When he is not doing any of the above Lance is usually spending time with his family, fishing or editing his outdoor adventures for his YouTube channel, Fishing with Lance. When he's not fishing in Colorado he's back in North Dakota chasing Walleye and giant Paddlefish with his brother Lucas.www.insidethefirmpodcast.comLinkedIn - Inside the Firm PodcastLinkedIn - LanceSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: connecting with people. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with TEDx speaker, author, and social media strategist Robin Nathaniel to explore how business owners can bring authenticity and human connection back into their marketing.Robin shares his proven SYNC Method—a simple yet powerful framework for making your content stand out by keeping it Simple, Yielding to intention, Natural, and Changing it up. You’ll learn how to avoid “AI sludge,” stop chasing vanity metrics, and instead create meaningful content that builds trust and drives genuine engagement.Whether you feel overwhelmed by the pace of digital change, unsure how to stand out online, or simply want to reconnect with your audience in a more authentic way, this episode will help you cut through the noise and rediscover the human side of social media.What you’ll learn in this episode:Why chasing algorithms leads to empty engagement—and what to do insteadHow to use AI tools without losing your authentic voiceWhy authenticity and clarity outperform volume and viralityA step-by-step breakdown of the SYNC Method for intentional human connectionPractical tips for identifying and engaging your ideal audienceGet Robin's Free Social Media SYNC bundle (2 E-Books, 1 Checklist, and a Free Preview of my Book) - To claim, visit LandTheTalk.comRobin Nathaniel - TEDx Speaker, acclaimed author, and Telly Award Gold Winner, Robin Nathaniel, has a story of resilience, creativity, and reinvention. Beginning his career as a musician, Robin’s artistic roots laid a unique foundation for his journey. This experience in music, with its emphasis on connection and storytelling, naturally paved the way for his transition into the professional world of social media. Living by the motto "Connect. Create. Contribute," he aims to inspire a wave of positive transformation.LinkedInTED Talk on YouTubeSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth?In this episode of The Business Behind Your Business, Paul Sweeney sits down with Jennifer Christensen, Co-Founder and CMO of Beacon Media + Marketing, to unpack the power of niche marketing. Jennifer shares why focusing on a specific audience doesn’t limit you—it liberates you. She explains how to build trust with the right customers, remove barriers in their buying journey, and stop wasting money on ineffective tactics.Listeners will learn:Why niche marketing creates stronger, more authentic connections with customersHow to identify your “perfect match” clients and what messaging resonates with themPractical steps to increase conversions by improving your website and customer experienceCommon mistakes small businesses make with marketing—and how to avoid themHow to ethically use AI as a supportive tool (without replacing your expertise)If you’ve ever felt overwhelmed by marketing or struggled to get real results, this episode will give you the clarity and confidence to focus your efforts where they matter most.Jennifer Christensen is the Co-Founder and CMO of Beacon Media + Marketing, a national digital agency they've grown over the past 13 years with a mission to help small businesses thrive. At Beacon, they specialize in ROI-driven marketing campaigns that deliver measurable impact for both businesses and non-profits. Jennifer's journey as an entrepreneur began in her early 20s with a company that ultimately failed — an experience that shaped her profoundly. She didn’t plan to start another company at 40, but that failure taught her the humility, character, and resilience that have fueled Beacon’s success. Today, Jennifer has the privilege of partnering with visionary leaders to grow authentic, sustainable brands. Their team now serves clients across the country with locations coast to coast. The work they do has purpose, and that purpose drives everything they build. Outside the office, Jennifer is a proud wife of 30 years, mom to three amazing adult kids, and a passionate traveller who loves time with family and friends. www.beaconmm.comFacebookInstagramLinkedIn - BeaconYouTubeLinkedIn - Jennifer Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit strategist and founder of Assets to Exits. Stephanie explains why every business owner, regardless of size or stage, needs to think about an exit strategy—not just as a final step, but as a roadmap for smarter decisions and sustainable growth.Listeners will learn:Why exit planning is not just for large corporations or retirement-bound foundersHow shifting focus from short-term revenue to long-term assets can reduce burnout and reignite passion for your businessThe different types of exits available—including partial, operational, and legacy exitsHow identifying hidden assets (like IP, content, partnerships, or communities) creates real valueWhy building with exit in mind helps you make stronger business decisions todayThis episode will help business owners reframe their thinking—so instead of simply hustling for the next sale, they can build businesses with value, flexibility, and lasting impact.Get Stephanie's free guide: 9 Types of Assets to Build in Your Service-Based BusinessStephanie Hayes is the founder of Assets to Exits, a strategic pathway that helps business owners shift their focus from chasing revenue to building wealth. As a business and exit strategist, she works with small business owners and solo expert brands to design asset-based business models that create long-term value and open the door to full or partial exits.Drawing on over 25 years of experience in business model design, innovation strategy, and acquisitions, Stephanie shows entrepreneurs that exit planning isn’t just for Silicon Valley start-ups or large corporations—it’s a powerful tool for any business at any stage. She helps owners uncover hidden assets, align their growth strategies with long-term value, and ultimately build businesses that are profitable, sustainable, and transferable.Stephanie is also an acquisition entrepreneur, having purchased her first business while continuing to run a software company she co-founded more than a decade ago. She shares her insights and real-world lessons through her work with clients, as well as on her podcast Real People, Real Business.www.stephaniehayes.bizLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at the end of the day, it’s not what you make, it’s what you keep.Dive into the crucial differences between sales, profit, and cash flow, and why so many business owners confuse them. You’ll discover how to shift your mindset and your numbers so your business works for you, not against you.In this episode, you’ll learn:Why sales don’t equal success—and how to avoid being “rich but broke”The critical difference between profit and cash flow (and why both matter)How to price your products and services based on real profitabilityPractical steps to apply the Profit First method in your businessWhy knowing your numbers is essential to scaling, exiting, or building legacy wealthHow to stay profitable even when external challenges force you to pivotIf you want to stop leaving profit to chance and start building a business that delivers financial freedom, this conversation is packed with insights you can apply immediately.Pam Jordan is the CEO of Pivot Business Group. With her no-nonsense approach and expertise in financial analysis and strategic growth, Pam has become a driving force behind the success of fast-growing companies. With over 20 years of experience in assisting small businesses, Pam has mastered the art of translating the story of numbers to empower entrepreneurs. With her guidance and expertise, Pivot Business Group is dedicated to helping businesses reach their destinations while ensuring their financial engines run smoothly. Pam is also a wife and mom to 3 kids.www.pamjordan.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to guide innovators from concept to commercial success.Jeff breaks down the essentials of patents, trademarks, copyrights, and trade secrets, and explains how small and medium businesses can use these tools strategically—not just to defend their creations, but to drive growth. You’ll learn why intellectual property should be part of your business plan from day one, how to validate your ideas without overspending, and the critical steps to avoid infringing on someone else’s rights.The episode also explores the dangers of skipping early-stage legal checks, the complexities of international IP protection, and how the “fractional legal team” model can give growing businesses big-company legal expertise at a fraction of the cost. Whether you’re a start-up founder, an inventor, or a scaling business, this is a masterclass in protecting your innovation and building with confidence.Jeff Holman helps founders, innovators, and scaling companies solve one of the most frustrating problems in business: how to navigate legal, business, and strategic decisions without burning time, money, or momentum. As the founder of Intellectual Strategies, Jeff created the Fractional Legal Team model—designed specifically for start-ups and growth-stage companies who need expert legal help without the overhead of a full-time legal department. But legal is only part of the picture. Jeff is one of the rare advisors who blends the rigor of an engineer, the precision of an attorney, the perspective of an MBA, and the scrappy mindset of an entrepreneur. For over two decades, he’s worked with companies across SaaS, ecommerce, consumer products, and technology—helping founders not just protect what they’re building, but strategically grow it. Jeff’s guiding principle—both in business and in life—is simple: “Innovate with Confidence.” It’s not just a slogan; it’s the objective that drives how he supports his clients, how he operates his own business, and how he shows up for his family. Whether it’s guiding a founder through IP strategy, helping a leadership team build a real business strategy, or navigating a complex deal, Jeff’s focus is always on turning complexity into clarity—and helping people take bold, confident action toward what they’re building. When he’s not translating between the worlds of legal, tech, and business, Jeff speaks on topics like business strategy, innovation mindsets, and how companies can use fractional services to scale smarter. LinkedInwww.intellectualstrategies.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rob Ferguson, seasoned CEO, trusted advisor, and founder of Ferguson Alliance, to unpack the essential steps for building a strong succession plan. Rob shares why waiting until you’re “ready to retire” is far too late, how to avoid the “founder’s trap” where the business can’t function without you, and why intangible assets—your brand, relationships, systems, and culture—are often worth more than your tangible ones. You’ll learn how to start planning from day one, create a business that can thrive without your daily involvement, and transition smoothly to the next generation or a buyer while keeping your purpose intact. Whether you plan to sell, hand over the reins to family, or keep the business in the community, this episode offers practical strategies and a mindset shift that will help you secure the future of your hard work. Get Rob's free eBook, The Prosperity Plan.Rob Ferguson has been a trusted advisor to family businesses since 2010. Prior to becoming an advisor, Rob had a distinguished career in leadership – including ten years as a CEO at two different companies. One was a public company with $300 million in revenue, the other a family business with $100 million in revenue where he successfully managed the restructuring and sale of the company. Rob has led companies through 10x growth, helped turn struggling companies around, and has conducted more than $100 million in acquisitions. Rob's company, Ferguson Alliance, is on a mission to increase the lifespan of family businesses. Rob believes that with the right foundation in place, businesses can live infinitely.LinkedInwww.ferguson-alliance.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Can you really be a great entrepreneur and a present parent at the same time?In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship and parenting.If you're a business owner trying to juggle growing a business while showing up for your family, this conversation will resonate deeply. Dan shares how he’s learned (and is still learning) to give himself grace, why balance is a myth, and how embracing imperfection has actually made him a better parent and entrepreneur.You’ll walk away with:A new mindset around "balance" between business and familyPractical insights for handling guilt and internal pressureEncouragement to re-centre on why you started your business in the first placeA reminder that showing up — even imperfectly — still countsWhether you're a parent running a business or someone who supports one, this is a must-listen episode that acknowledges the messy, meaningful, and beautiful overlap of work and life.Dan Peterson has 25+ years of experience in small business management and ownership. Most recently (in 2012), Dan founded FlipSwitch Social Media, a nationally recognized, award winning social media agency that helps small to midsize businesses grow using the power of social media.Dan aims to help motivate and guide other entrepreneurs and businesspeople using his diverse range of experience across multiple genres of business.Dan is also a singer-songwriter acoustic guitarist who performs throughout Chicagoland on a regular basis.In 2008 Dan married his amazing wife Amy, and is the proud father of three daughters: Kylie, Taylor and Brooklyn.www.flipswitchsocialmedia.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away?In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the noise and shows you how to turn your personal profile into a high-performing business tool that attracts the right prospects and moves them to action.You’ll discover why your profile matters more than your content, why your company page isn’t where the action is, and how to create a focused presence that actually leads to revenue—not just likes, follows, or empty metrics. Whether you’re a B2B business, a consultant, or a service provider, this conversation will reshape how you think about LinkedIn and help you align your efforts with your business goals.Forget the pressure to post daily. It’s time to stop serving the algorithm—and start serving your business.Check out Daniel's LinkedIn cheat sheet here: www.danielalfon.com/#freebie Daniel states, "Our profile headline is the single most important real estate on LinkedIn. This cheat sheet contains examples, a formula and how-tos. All of those enable you to craft a killer Headline."Daniel Alfon is the author of "Build a LinkedIn Profile for Business Success", and he's been on LinkedIn since February 2004 (yes, you read right). Daniel sees LinkedIn as an extremely powerful tool that's mostly misunderstood. After training thousands of people on LinkedIn, Daniel developed a simple method that can help leaders reach their objective - without cold connecting, paying for a premium account, advertising or trying to become someone else. Daniel will get you thinking about your LinkedIn strategy, networking, and doing what's smart and not what's popular.LinkedInwww.danielalfon.comSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across fitness, wellness, and sports businesses. In this episode, he shares why many ex-athletes struggle to transition into business—and how they can use the same mindset and strategies from sport to win in the business world.Listeners will learn how to rethink their business like a sports team: building a playbook, taking timeouts, knowing your competitors inside out, and putting your team in uniform—literally. Pete also unpacks why the word “wellness” is outdated and how “HALO” offers a more aspirational, results-driven framework for anyone in the fitness, coaching, or health ecosystem. If you want practical strategies, fresh ideas, and an inspiring push to think bigger, this is the episode to energize your next business move.Get Pete's book Time to Win Again.Pete Moore, founder of Integrity Square—a leading financial advisory firm that’s helped drive over $1.5 billion in transactions across the HALO sector. Pete’s worked with everyone from boutique fitness studios to major wellness brands, and he’s the author of Time to Win Again, a book packed with actionable takeaways for business owners navigating change and growth.Pete’s also the host of the HALO Talks podcast, where over 8,000 professionals tune in for insights on strategy, investment, and innovation in health and wellness.LinkedInwww.thehaloacademy.comwww.halotalks.comwww.integritysq.comDisclosure: As an Amazon Associate we earn from qualifying purchases. Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Are you feeling stuck in your business—like you're pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 years of experience coaching entrepreneurs, Liz shares practical strategies to help you move from frustration to momentum.You’ll learn:Why “working harder” and having more credentials or connections aren’t the keys to successThe four leadership styles for entrepreneurs—and how to identify yoursThe 3 key principles to shift your mindset and unlock business growth: Ask powerfully, Give wholeheartedly, Receive graciouslyHow to build the right team around your strengths (and avoid hiring clones of yourself)Why embracing an abundance mindset is critical for forward movementIf you’ve ever compared yourself to others on social media, questioned your abilities, or wondered why success feels out of reach despite your efforts—this episode will help you identify what’s really keeping you stuck and what steps to take to break through.Liz Wolfe is a business coach who got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania. Later she moved to NYC to get as far away from the farming life as possible. She started her business with her husband 25 years ago and coaches individuals to get unstuck so they can launch and grow an abundant business. Liz coaches her clients to incorporate the three keys to an abundant business: Ask Powerfully, Give Wholeheartedly, and Receive Graciously. She also plays the ukulele and is half of the singing duo Ukulicious.Get Liz's download Overcome the 5 Biggest Fears of SellingBook a free business strategy sessionLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you've ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight breaks down how traditional accounting sets businesses up for financial confusion—and how the Profit First system flips the formula to help you take control of your cash flow, get clarity, and build sustainable profits from day one.What you'll learn:Why your business can be profitable on paper but still cash-poorThe simple mindset shift behind the Profit First formula: Sales – Profit = ExpensesHow to create financial clarity using multiple “small plate” bank accountsThe importance of allocating profit first—even if it’s just 1%Why working with a certified advisor can fast-track your resultsPractical tips to start small and avoid common pitfalls when adopting Profit FirstDebbie shares real-world advice from decades in the accounting industry and gives listeners a clear roadmap to reduce stress, build financial resilience, and finally stop dreading tax time. Whether you're in your first year or looking to overhaul your cash flow strategy, this episode offers immediate, actionable steps to start running a healthier, more profitable business.Debbie Deknight is the founder of Right Way Profits and Bookkeeping LLC. She leverages her 30+ years of accounting expertise and her certification as a Master Certified Profit First expert to guide businesses toward financial clarity. She empowers business owners to make informed decisions that lead to real, lasting profitability. Debbie's goal is to help organizations achieve financial independence through clear and efficient cash flow and accounting strategies. If you're serious about building a profitable business, Debbie is here to provide you with the guidance you need for long-term success.www.rightwayprofits.comLinkedInFacebookInstagramDisclosure: As an Amazon Associate we earn from qualifying purchases. Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore how emotional engagement can transform even the most ordinary product into something deeply memorable.What you’ll learn: Geoffrey shares how a voice-recording device used in the Build-A-Bear Workshop evolved into a powerful tool for emotional storytelling and connection across industries—from personalized gifts to aged care, education, and even neonatal therapy. He makes a compelling case that every business—no matter the product or service—has the potential to create lasting value through emotionally resonant customer experiences.This episode challenges business owners to rethink what they're really selling. It’s not just goods or services—it’s meaning, memory, and connection. Whether you're a start-up founder or an established business leader, this conversation will inspire you to look at your offerings in a new light and ask: what emotional value are you creating?Geoffrey Stern is an early pioneer of voice chip and network computing convergence. With multiple patents covering the online personalization of voice-enabled print media, Stern has been at the forefront of using Voice and on-demand media to drive commerce and enhance communication. Stern's products have been used in voice-enabled toys, sentiment expression, photo imaging, direct mail, packaging, and Point-of-Sale signage, to name a few. Stern founded and is the CEO of Voice Express Corp., which as the exclusive provider of Sounds to Build-A-Bear Workshop, has shipped over 80M electronic sound devices, enabling consumers to express their emotions and put a smile on the face of young and old alike.Stern is currently focused on building the VoiceGift® consumer brand where gift-givers and crafters can express their emotions in the most natural way possible..... with their voice. Recently, Stern has been focused on using voice to enhance memory-making and promote increased exposure to the spoken word by young children by introducing the VoiceGift PLAY™ voice recorder for adults and children.Stern also serves as president of PEF Israel Endowment Funds established in 1922 to enable tax deductible donations to Israeli non-profits. PEF touches every facet of Israeli life and provides support to the diverse population of Jewish, Muslim, Christian, Druze and Bedouin living in Israel.Stern lives with his wife in Connecticut were they enjoy the sounds of their three children and four grandchildren when blessed with a visit or playing a VoiceGift.voice.gift voice-express.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you're pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn public speaking from a fear into a business growth weapon.Carmen shares how even the shyest business leaders can learn to deliver powerful, memorable messages—from one-on-one conversations to major keynotes. You'll hear practical, real-world tips for overcoming anxiety, shifting your mindset, and presenting in a way that creates real connection with your audience. This episode is packed with tools to help you stop hiding and start showing up with confidence and clarity.💡 What You’ll Learn:Why public speaking is one of the most powerful marketing tools for small businessesHow to overcome fear and anxiety before speakingPractical breathing and mindset techniques to calm your nervesThe biggest mistakes people make when using PowerPoint (and how to fix them)How to transform any speaking opportunity into new business leadsWhether you’re an introverted expert, a numbers-driven accountant, or a passionate founder with a mission, this episode will show you how to bring your message to life—and why your audience needs to hear it.Carmen Sederino is the founder and visionary behind Illuminated Story, a revolutionary approach to transforming high-stakes presentations into unforgettable performances. With a unique blend of theatrical artistry, business acumen, and communication expertise, Carmen has established herself as the premier strategist for leaders seeking to elevate their public speaking from mere words to lasting impact. Drawing from her background in theatre and two decades of experience in corporate business, Carmen crafts bespoke experiences that push the boundaries of traditional keynote presentations. Carmen's work architects moments that move markets, shape opinions, and catalyse change. For those who understand that true leadership is about more than just being heard—it's about being unforgettable—Carmen Sederino and Illuminated Story offer the ultimate pathway to commanding the spotlight and leaving a lasting legacy.www.illuminatedstory.com Free Master ClassLinkedIn Instagram Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you're overwhelmed by automation tools or worried about blending into a sea of sameness, this conversation with marketing veteran Stephen Sakach will help reframe your strategy.What You’ll Learn:Why building purpose into your marketing is essential to long-term successHow to use AI to scale empathy, not just efficiencyThe difference between noise and meaningful content—and how to avoid the formerWhy customers today are more emotionally savvy—and how you can genuinely connect with themHow to create systems that "build love into scalable systems" and drive both profit and purposeStephen also shares how his platform, aiCMO, helps business owners articulate their mission and create emotionally resonant campaigns that differentiate them from the competition. If you want marketing that speaks to your audience—not at them—this is an episode you won’t want to miss.Stephen Sakach, co-founder of aiCMO and Founder/CEO of Zero Company, is a pioneer in empathetic AI and marketing with three decades of experience in digital media, journalism, and human consciousness studies. Committed to embedding empathy into business, he created the B.L.I.S.S. (Build Love Into Scalable Systems) ethos to help organizations scale with compassion.  As host of the BLISS Business Podcast, he transforms research and insights into actionable strategies, while leading aiCMO to help organizations create authentic, purpose-driven connections with their audiences.aicmo.iotheblisspodcast.com zerocompany.com LinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the power of Neuro-Linguistic Programming (NLP) and how small and medium-sized business owners can use it to become more effective communicators, leaders, and decision-makers.In this engaging and practical conversation, Josh and Greg demystify NLP—explaining it not as a manipulation tool, but as a science-backed, real-world framework for better understanding yourself and others. You’ll learn how to uncover what truly drives people (including your employees, clients, and even yourself), why our internal “maps of reality” often lead to misunderstanding, and how to use specific mindset shifts and tools to build stronger, more aligned relationships.Listeners will walk away with:A practical understanding of NLP and its benefits in everyday businessInsight into how to “read the room” and tailor communication for real impactStrategies for influencing without manipulationA shift from frustration to curiosity in dealing with people problemsSimple steps to start using NLP in your leadership and communication todayWhether you’re a seasoned entrepreneur or just starting out, this episode is a powerful introduction to transforming your relationships and results—starting from within.Get the book here: The Difference That Makes the Difference: NLP and the Science of Positive Change Josh Davis, PHD is an internationally bestselling author of Two Awesome Hours and certified Trainer and Master Practitioner of NLP. He is the founder and director of the Science-Based Leadership Institute. He earned his PhD in psychology and neuroscience at Columbia University.Greg Prosmushkin is a highly successful trial lawyer and entrepreneur with a diverse range of business ventures. His discovery and use of NLP have been key factors in his success.Josh's LinkedInGreg's LinkedInDisclosure: As an Amazon Associate we earn from qualifying purchases. Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

How to Lead with Happiness, Hope, and Human Connection—Even in Tough TimesIf you're a small or medium business owner struggling with team morale, leadership challenges, or just the daily grind of running a business, this episode is for you. In this inspiring conversation, Dr Calvin Lawrence Jr—a seasoned educator, leadership expert, and author of The Happy Leader—shares the powerful case for leading with joy, purpose, and genuine human connection.You'll learn how to cultivate a resilient and motivated team culture, even during adversity. Dr Lawrence offers deeply relatable insights and real-world leadership strategies that don’t require big budgets—just big hearts. He reminds us that strong leadership is less about titles and more about influence, trust, and consistency.🔑 In this episode, you’ll discover:Why relationships are the foundation of strong business leadershipHow to lead a team with positivity—especially when business gets hardThe power of mentorship (and why it’s a two-way street)How to rebuild trust and culture when your team has been let downWhy failure, handled right, can be your best teacherWhether you lead a team of two or twenty, this episode will help you step into a leadership style that creates loyalty, resilience, and success—without losing your soul in the process.Get Dr Lawrence's book here: The Happy LeaderDr Calvin Henry Lawrence Jr is a nationally respected leadership expert, motivational speaker, and author of "The Happy Leader: Relatable Stories of Influence and Hope". With 41 years of experience in K-12 and higher education, he’s the founder of CalvinLawrenceSpeaks, where he inspires audiences through messages on leadership, mentorship, and purpose. A former teacher, coach, and college dean, Dr Lawrence believes relationships are the foundation of leadership. He holds a doctorate from Baylor University and speaks regularly at schools, conferences, and faith-based events across the US.YouTubewww.calvinlawrencespeaks.netLinkedInDisclosure: As an Amazon Associate we earn from qualifying purchases. Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly handed over control of their digital assets. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to help you make sure that never happens to you.Paige draws on over 15 years of experience helping business owners protect their online presence to share eye-opening stories and a simple, effective strategy for taking back control. Whether you're a start-up founder or a seasoned business owner, this episode is your wake-up call—and your game plan.🎯 Listen now to learn how to:Identify the full scope of your digital assets (spoiler: there are more than 200!)Avoid common mistakes that lead to losing domains, websites, or social media accountsCreate a reliable system for documenting logins, licenses, and third-party toolsReduce risk during employee turnover or vendor transitionsSet up brand protection policies that safeguard your business now and in the futureUse Paige’s free Brand Protection Checklist to start assessing your exposure todayThis episode is packed with practical advice you can implement right away to keep your brand safe, your systems organized, and your business growing.Paige Wiese is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. With 16 years of industry experience, Paige has seen companies and CEOs struggle to manage and maintain their assets through growth or transition. She has recently developed a proprietary digital asset management service to track and protect companies’ over 200 data points. Paige is a dedicated speaker and mentor on the topics of brand protection and business growth.Get your free Digital Asset AssessmentLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Why should you care about restructuring your business—especially when things seem to be going fine?  Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Martin reveals why restructuring isn’t just a last resort—it’s a powerful tool for transforming challenges into competitive advantage. If you're a business owner navigating market volatility, rising interest rates, or internal growing pains, this episode is essential listening. James Martin shares practical insights that can help you see beyond short-term survival and into long-term strategic transformation—before a crisis forces your hand.What you’ll learn:Why restructuring isn’t just for failing businesses—and how proactive changes can secure long-term successHow to identify early warning signs that your business may need to pivotThe importance of strategic alignment with all stakeholders, including suppliers and lendersHow to build trust-based supplier relationships that foster resilience, not riskLessons from leading companies through 9/11, the 2008 crash, and COVID-19 disruptionsWhy avoiding tough conversations (especially with banks and management teams) can backfireAnd how every business challenge—even a staffing crisis or regulatory change—can become a strategic opportunityWith clear, actionable advice and real-world examples, this episode shifts your mindset from damage control to strategic agility. Don’t wait for trouble to find your business—listen in and learn how to turn challenge into opportunity.James F. Martin, CPA, is the founder and managing partner of ACM Capital Partners and an internationally recognized expert in corporate turnarounds, having restored or created over $800 million in value for private companies. With more than two decades of experience, he has led organizations through complex restructurings, raised over $500 million in capital, and overseen transactions exceeding $250 million. Martin has served as interim CEO, CFO, and board advisor across a range of industries, delivering strategic renewal, debt restructuring, and operational transformations—even amid major economic disruptions. A CPA with an MBA from Emory University and a finance degree from Florida State University, he is also seasoned in bankruptcy processes, court-appointed receiverships, and ABC assignments. www.acmcapitalpartners.comLinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Work That’s Worth It: How Purpose Transforms Performance with Georgi EnthovenIn a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, and author of Work That’s Worth It—to challenge the traditional mindset around work and purpose.You’ll discover why building a purpose-driven business isn’t just good ethics—it’s good business. Georgi shares how aligning your business with a meaningful mission boosts engagement, reduces burnout, and attracts top talent who care about making a difference. Whether you're running a small consultancy or a growing enterprise, you’ll walk away with actionable ideas for infusing impact into your business strategy—without compromising income.This episode is a must-listen for any business owner who wants to thrive in the new era of values-driven work. Learn how to shift your mindset, energize your workforce, and build a company culture that matters.Get Georgi's book here: Work That's Worth ItGeorgi Enthoven is a thought leader, seasoned entrepreneur, and dedicated advocate for impactful careers. She is a distinguished alumna of the University of California at Berkeley, and Harvard Business School, where she earned her master's in business administration. Her career has been anything but conventional; she often describes it as ‘taking the scenic route” (although, the common thread throughout her career is “meaningful contribution”). Having lived in more than half a dozen countries, including South Africa, Canada, the United Kingdom, Australia, Mexico and the United States, she treasures a truly global perspective, including the dynamics of emerging markets.Georgi believes that capitalism is at its tipping point, and careers going forward will need to demonstrate real, positive impact both in one's own community, or globally. Her (forthcoming) book, “Work That’s Worth It,” promises to be a pivotal resource for individuals seeking to design their career to work for them and the world.LinkedInwww.georgienthoven.comDisclosure: As an Amazon Associate we earn from qualifying purchases. Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Why understanding your customer’s values can unlock serious business growthAre you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing strategist and author Chris Peterson to explore a transformative idea: your customers’ personal values—specifically whether they lean conservative or liberal—can dramatically shape how they engage with your brand, products, and messaging.Drawing from decades of global marketing experience and his book Red and Blue Customers: How to Drive Growth and Manage Risk in Today’s Conservative and Liberal Markets, Chris explains how businesses often impose their own worldview on customers, instead of seeing their business through the customer’s eyes. He outlines how liberal and conservative values influence buying behaviour, innovation adoption, trust, and even geographic marketing strategies. You’ll also learn why most businesses fail when trying to scale beyond early adopters—and how to avoid that trap.Whether you're launching a new product, trying to improve your messaging, or struggling to connect with a particular market segment, this episode gives you a powerful new lens to understand your audience—and boost your bottom line.Takeaways include:How personal values influence customer behaviour more than demographicsWhy liberal vs conservative thinking impacts innovation adoptionEasy ways to identify the value makeup of your current customer baseHow to tailor your marketing to align with customer worldviews—without getting politicalWhat sales and marketing teams can learn from their contrasting value systemsGet Chris's book here -  Red and Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal MarketsChris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers.With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with both fast-growth start-ups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. In 2020, Chris discovered Pew research highlighting the deep divide in how Democrats and Republicans perceive the world. This insight led him to explore how political beliefs shape consumer behaviour, and was the genesis for Red & Blue Customers. He and his family live in Milan, Italy.www.lifemind.aiLinkedInDisclosure: As an Amazon Associate we earn from qualifying purchases. Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with tax expert and financial educator Michelle Campbell about the hidden financial pitfalls entrepreneurs often face, and how a lack of financial understanding can quietly sabotage your business. Whether you’re avoiding tax obligations out of fear, struggling to understand cash flow, or unsure how to invest while in debt, this conversation is your wake-up call.Michelle shares not just her professional insights but her personal story of financial recovery — one that began by confronting unopened bills and grew into a mission to empower others through practical financial education. She offers honest, jargon-free advice on tax, budgeting, business planning, and the importance of building emergency savings. Listeners will walk away with clarity, encouragement, and a deeper understanding of how mastering money can mean the difference between thriving and just surviving.This episode is for every business owner who has ever felt overwhelmed by the numbers — and wants to turn confusion into confidence. Get Michelle's book here: BluebirdMichelle Campbell was born and raised in Omaha, Nebraska, and began her educational journey in South Dakota before relocating to Atlanta, Georgia, to continue her studies. During her academic pursuits, she launched a real estate investment firm, marking the beginning of her entrepreneurial path. Over the years, Michelle expanded her ventures into various industries, including horticulture, where she founded an interiorscape company, and logistics, where she established a commercial trucking business. Drawing on the insights and expertise gained across these diverse fields, she transitioned into a career in the financial services industry.  Michelle is also the author of Bluebird, a memoir that candidly explores themes of trauma, heartbreak, and the resilience found in life’s struggles. She is also the founder of a nonprofit organization dedicated to empowering individuals through financial literacy and fostering economic stability. She enjoys traveling, cooking, exploring diverse cuisines, organizing, dancing, indulging in spa treatments, and spending quality time with her cherished Pomeranian. ByMichelleCampbell.com Facebook Instagram TikTok X YouTube LinkedInSupport the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram