The Chiropractic Podcast

Dr. Todd Osborne (“Dr. Oz”) and Dr. Zach Wilson discuss the pros and cons of chiropractors selling nutritional supplements in their practices. Dr. Zach argues that nutrition is an essential component of healing, citing that historical diseases like scurvy and rickets were cured by addressing nutrient deficiencies. They agree that offering supplements is a responsibility, … S4 E17: Should Chiropractors Sell Supplements? Read More » The post S4 E17: Should Chiropractors Sell Supplements? appeared first on Chiropractic Marketing, Management, and Coaching.

Dr. Bill Kriva and Dr. Rick Barrows discuss how to cope with life’s significant challenges, both personal and professional, by shifting one’s perspective to one of gratitude and praise. Dr. Kriva shares his personal story of feeling burned out and despondent while dealing with his parents’ dementia, his daughter’s severe anxiety, and a demanding chiropractic … S4 E16: Importance of Faith Read More » The post S4 E16: Importance of Faith appeared first on Chiropractic Marketing, Management, and Coaching.

Christie Owen Irwin sits down with Melissa Asher, a massage therapist who operates her own business within a chiropractic practice. Melissa, who started as a chiropractic assistant, explains that she became a massage therapist to work in tandem with chiropractic care, helping to relax fascia and muscles and aid the movement of subluxations that aren’t … S4 E15: Massage Therapy Read More » The post S4 E15: Massage Therapy appeared first on Chiropractic Marketing, Management, and Coaching.

Dr. Zach Wilson and Dr. Justin Ford discuss the common issue of burnout in chiropractic practice. They define burnout as a feeling of falling out of love with your profession, patients, and even family, often stemming from a lack of gratitude. The core problem, they explain, is constantly pouring into others without refilling your own … S4 E14: Burnout Read More » The post S4 E14: Burnout appeared first on Chiropractic Marketing, Management, and Coaching.

Dr. Bill Kriva and Dr. John Lay discuss the critical importance of understanding chiropractic history for both seasoned practitioners and new graduates. They delve into the challenging early days of the profession, highlighting how D.D. and B.J. Palmer navigated a healthcare landscape dominated by the American Medical Association (AMA), which actively sought to monopolize medical … S4 E13: Chiropractic History Read More » The post S4 E13: Chiropractic History appeared first on Chiropractic Marketing, Management, and Coaching.

Dr. Bill Kriva and Dr. Tara Horrell discuss the profound importance of chiropractic philosophy for success in practice. Dr. Kriva recounts a telling observation from a real estate developer: chiropractors with a strong philosophical understanding are significantly more successful. They lament the decline of philosophical teaching in chiropractic schools, noting that only a handful of … S4 E12: Chiropractic Philosophy Read More » The post S4 E12: Chiropractic Philosophy appeared first on Chiropractic Marketing, Management, and Coaching.

In this episode of the Chiropractic Podcast, Tom sits down with Daniel Carroll of Secret Crowds Marketing Agency to dissect the often-misunderstood world of chiropractic marketing. While many chiropractors focus solely on acquiring new patients, Tom and Daniel emphasize a more sustainable approach: nurturing leads, building strong community ties, and fostering patient longevity to create … S4 E11: Marketing Leads Read More » The post S4 E11: Marketing Leads appeared first on Chiropractic Marketing, Management, and Coaching.

AI for Chiropractors: Optimizing Practice Management & Growth In this compelling episode of the Chiropractic Podcast, Tom sits down with special guest Jake Press of Press Purpose AI, a visionary in leveraging artificial intelligence for business acceleration. Jake, deeply passionate about chiropractic care due to its profound impact on his own life, shares how AI … S4 E10: AI for Chiropractors Read More » The post S4 E10: AI for Chiropractors appeared first on Chiropractic Marketing, Management, and Coaching.

The CA Advantage: How to Hire, Train & Build a Thriving Chiropractic Team In this episode, CA coach and office manager Jan Tresse joins Christie Owen Irwin to discuss what it really takes to build and lead a strong chiropractic team. From hiring with purpose to developing staff through intentional training, they share practical insights … S4 E9: The CA Advantage Read More » The post S4 E9: The CA Advantage appeared first on Chiropractic Marketing, Management, and Coaching.

Why Starting a Practice Doesn’t Have to Be a Struggle In this episode, Dr. Jeremy Brubaker and Dr. Tara Horrall dive into the real-world challenges of launching a chiropractic practice—and why so many of them are avoidable. From student debt to market research, mentorship to mindset, they reflect on the common (and preventable) mistakes new chiropractors make, and share the hard-won lessons they wish they’d known from day one. Whether you’re in your first year of practice or two decades in, this episode offers practical, encouraging insight into building a thriving career without the burnout. What you’ll learn: Why the “five years of struggle” myth holds too many chiropractors back Common mistakes new docs make—and how to avoid them The value of mentorship and community support How to shift from survival mode to strategy Why chiropractic is a people business (and how to embrace that) If you’re thinking about opening your own office, stuck in a rough patch, or just want to be reminded that success is possible, this episode is for you. For more information visit amcfamily.com

The Truth About Chiropractic Marketing: What Works & What’s a Waste of Money Marketing is one of the biggest pain points for chiropractors — and one of the easiest places to waste time and money. In this episode, Tom Owen sits down with marketing strategist Daniel Carroll to break down what actually works in chiropractic marketing today, what to avoid, and how to get more out of your marketing budget. They cover the difference between branding and marketing, how platforms like Google and Meta (Facebook/Instagram) function differently, and why consistency and clarity in your message are key to building long-term growth. In this episode: Why most chiropractors overspend and underperform in marketing How branding supports but doesn’t replace actual marketing Common traps and false promises in digital advertising What Google and Meta are really good for (and what they aren’t) How to set a budget that works for your stage of growth Why the best results come from pairing marketing with a proven system If you’ve been burned by flashy agencies or feel like your marketing isn’t bringing the ROI it should, this episode is for you. For more episodes and practice growth resources, visit amcfamily.com.

Thrive in 2025: The Mindset Shift Every Chiropractor Needs Join Dr. Todd Osborne (Dr. Oz) and Dr. Shannon McMurtry for a powerful discussion about what it really means to thrive in chiropractic practice. Thriving isn’t about “arriving”—it’s about daily choices, overcoming obstacles, and progressing despite circumstances. In this episode, Dr. McMurtry shares his personal journey … S4 E6: Thrive in 2025 Read More » The post S4 E6: Thrive in 2025 appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Drs. Justin & Candy Ford for a powerful conversation about overcoming practice struggles, building a thriving patient base, and the power of mentorship in chiropractic success. If you’re a chiropractor looking for inspiration, struggling to grow, or passionate about pediatrics & perinatal care, this episode is packed with valuable … S4E5: Scaling Chiropractic with Purpose Read More » The post S4E5: Scaling Chiropractic with Purpose appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Kelly Henry and guest host Jered Wayland for a deep dive into the transformative power of the new Peak Advanced Therapy Solutions program. In this episode, discover how chiropractors can grow their practices, simplify operations, and enhance patient care by focusing on core principles and leveraging advanced therapies like decompression, cold laser, and … S4E4: Scaling Success Read More » The post S4E4: Scaling Success appeared first on Chiropractic Marketing, Management, and Coaching.

Join us for an inspiring conversation with Dr. Lyndsy Johnston, who has transformed a small-town practice into a thriving center for chiropractic care. From her high school job in a chiropractic office to becoming a leader in the field, Dr. Johnston shares her path to success, the power of mentorship, and the drive to impact … S4E3: Small Town Beginnings Read More » The post S4E3: Small Town Beginnings appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Dr. JP Whittaker to discuss the importance of the diversity branch within Aligned and how it is doing amazing work expanding the reach of chiropractic care to underserved communities. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it … S4E2: The Diversity Branch Read More » The post S4E2: The Diversity Branch appeared first on Chiropractic Marketing, Management, and Coaching.

Wake Up Aligned is transitioning to a new show called: The Chiropractic Podcast. In addition to the audio content you are used to, you can view a video version of the podcast on YouTube. Search for “The Chiropractic Podcast” and don’t forget to subscribe. On this episode, Tom Owen hosts Dr. Henri Dallies to discuss a new partnership between Aligned and the group KCUCS, Knee Chest Upper Cervical Specific. This November, doctors from around the country will have the opportunity to enhance their technique and their business acumen with a joint event in Atlanta, GA. You can sign up for the milestone event using the following link: https://www.amcfamily.com/meetup_event/kcucs-nov-24-atlanta/   Send us your questions and comments! You can reach us at: [email protected]   For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Join Tom Owen and Dr. Todd Osborne as they discuss what it takes to build a team and how their success becomes your success.   Send us your questions and comments! You can reach us at: [email protected]   For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E14: Supporting Your Team appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Tara Horrall as they break down how to find your chief aim in life and practice.   Send us your questions and comments! You can reach us at: [email protected]   For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Join Tom Owen and Dr. Bill Kriva as they discuss how to handle worries, fears, and adversity in your practice and your life.       Send us your questions and comments! You can reach us at: [email protected]       For more information about Aligned, and how it can help your practice, visit us … S3E12: Face It Read More » The post S3E12: Face It appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Lisa Beighle as she hosts Dr. Jeremiah Bursch, Dr. Lyndsy Johnston, and Dr. Nicole Mathey to discuss their history with AMC and how it changed their lives!     Send us your questions and comments! You can reach us at: [email protected]       For more information about Aligned, and how it can … S3E11: How High is High? Read More » The post S3E11: How High is High? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Jeremy Brubaker as they answer an important question from a young AMC doctor.     Send us your questions and comments! You can reach us at: [email protected]     For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Join Tom Owen and Dr. JP Whittaker as they discuss the three elements of success in a chiropractic practice.     Send us your questions and comments! You can reach us at: [email protected]     For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E9: The Chiropractic Triangle of Success appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Lisa Beighle as they unpack the critical components of communication and how they are essential to an effective practice.     Send us your questions and comments! You can reach us at: [email protected]     For more information about Aligned, and how it can help your practice, visit us at … S3E8: Mastering Communication Read More » The post S3E8: Mastering Communication appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Jeremiah Bursch as they review some of the life changing events of members over the history of AMC and how those stories are still relevant today.   Send us your questions and comments! You can reach us at: [email protected]   For more information about Aligned, and how it can help … S3E7: Reflecting on the Past Read More » The post S3E7: Reflecting on the Past appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Bill Kriva as they lay out the one factor that truly drives success long-term. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E6: Persistence Over Time appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. John Lay as they discuss the power of chiropractic and how you can be the wellness leader in your community. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E5: Rethinking Healthcare appeared first on Chiropractic Marketing, Management, and Coaching.

Join Christie Irwin and Jan Treese as they discuss best practices for communication within your office. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E4: Communication appeared first on Chiropractic Marketing, Management, and Coaching.

Join Christie Irwin and Jan Treese as they discuss best practices for hiring regardless of your position on the team (or your team). Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E3: Hire Like a Pro appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Zach Wilson as reflect on the future mission of Aligned and how we can all prepare for new outlooks in the second quarter. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us … S3E2: A New Horizon? Read More » The post S3E2: A New Horizon? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Zach Wilson as they discuss some of the new content at Summits this year as well as an exciting update for the podcast. EDITOR’S NOTE: Wake Up Aligned will now be released approximately every ten days for a total of about 36 shows per year. Make sure you subscribe to … S3E1: Expanding Wake Up Aligned Read More » The post S3E1: Expanding Wake Up Aligned appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he concludes his series on comparisons, especially the importance of including staff in patient interviews. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E34: Comparisons Part 2 appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he unpacks the true costs a patient could experience if they choose not to pursue chiropractic care. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E33: Comparisons appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Greg Miller as they unpack some of the new content coming to Aligned Summits that you do not want to miss. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E32: What does the patient feel? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Right Start Director, Dr. Jeremy Brubaker, as they discuss how patient flow and experience in the office can have an enormous impact on the success of your practice. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your … S2E31: The Patient Experience Read More » The post S2E31: The Patient Experience appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry, Dr. Greg Miller, and Dr. Tara Horrall for a round table discussion on the interview with Drs. Lorenz. If you missed Episode 29, we encourage you to go back and listen to it before this one! Send us your questions and comments! You can reach us at: [email protected] For more information … S2E30: What Does Success Look Like? (Part 2) Read More » The post S2E30: What Does Success Look Like? (Part 2) appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Greg Miller as they host Drs. Kyle and Savanna Lorenz to discuss their incredible journey from seven-figure debt to being in a position to retire young (but still loving their dream practice). Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, … S2E29: What Does Success Look Like? Read More » The post S2E29: What Does Success Look Like? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he delivers the monthly focal topic on professionalism and how you can make your office your sanctuary when times are tough. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E28: Are You a Professional? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Jeremy Brubaker as they close out the year with advice and motivation for bigger visions in 2024. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E37: A Line in the Sand appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Greg Miller as they conclude their discussion on recommending the best, expecting the best, and letting the chips fall where they may. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E36: The Secret to Freedom Part 2 appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Greg Miller as they discuss a powerful approach to life that will transform your practice. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E35: The Secret to Freedom appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Zach Wilson as they discuss best practices for developing your marketing calendar – just in time for 2024! Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E34: Marketing Calendar appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he unpacks aspects of goal setting that are often overlooked. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E33: What Will You Sacrifice? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts Dr. Lisa Beighle to discuss a potpourri of topics that you can be thankful for. Have a wonderful Thanksgiving week! Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E32: Golden Nuggets appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Dr. Tim Peterson to tell the story of how a hard reset in his practice years ago led to a million dollar practice today. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit … S2E31: A Hard Reset Read More » The post S2E31: A Hard Reset appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Jeremy Brubaker as they discuss character and how it impacts your practice. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E30: Character appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Shannon McMurtry as they discuss the need to start preparation NOW for next year, and how going back to your fundamentals will set you up for a record year. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can … S2E29: Launching Into the New Year Read More » The post S2E29: Launching Into the New Year appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Christie Reese for the conclusion of their discussion about staff and how it takes the whole team doing their part to truly get great results for patients. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your … S2E28: Creating the Team Read More » The post S2E28: Creating the Team appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts a special guest, Christie Reese, to discuss the importance of the morning staff meeting and how it sets the tone for efficiency and effectiveness in the office. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can … S2E27: The Morning Meeting Read More » The post S2E27: The Morning Meeting appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts Dr. Melissa Licari to discuss the monthly focal topic commitment, and how you can achieve peace of mind by going all-in. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at … S2E26: Commitment Read More » The post S2E26: Commitment appeared first on Chiropractic Marketing, Management, and Coaching.