PODCAST · society
The Cleared Cache
by Anja Westhues and Maddie Seidel
The Cleared Cache is a business podcast... that also isn't.Hosted by Anja and Maddie — two girls in their mid-20s building nontraditional careers in real time — this show is part candid catch-up, part deep dive, part “wait… are we allowed to do it this way?”We talk about what it actually looks like to freelance before you feel ready, start things without a safety net, navigate money and identity in your 20s, and build work that doesn’t fit into a neat little box. Some weeks it’s just us unpacking what we’re learning, other weeks we’re joined by founders, creatives, and operators in complementary industries who are carving their own paths, too.No buzzwords or corporate jargon... just honest conversations about ambition, autonomy, risk, and redefining success on your own terms.This podcast is produced by Cache Studio — the social media consultancy Anja founded and Maddie works alongside — this is the unfilt
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Networking and Personal Brand Building
This week, in a short-but-sweet episode, Anja and Maddie dive into the power of personal branding and networking as a freelancer in the digital age. From their own experiences to standout brands doing it right, they unpack how building in public can open doors -- and why founder-led content continues to work.Follow The Cleared CacheFollow Cache Studio
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Getting To Know Lauren Hodgen of Citrus Diaries Studio
This week, Anja and Maddie sit down with Lauren Hodgen, the founder of Citrus Diaries Studio -- a branding and social strategy studio focusing on brands in the food and beverage space. They discuss what it's like to first start freelancing, lessons Lauren has learned along the way, and advice she'd give to someone first setting out on their entrepreneurial and freelancing journey. Follow Citrus Diaries StudioFollow The Cleared CacheFollow Cache Studio
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Wild Wild (Expo) West
This week, Anja and Maddie discuss their first business trip together in Los Angeles/SoCal to attend Expo West, the biggest trade show in consumer packaged goods. Tune in to hear their favorite (and least favorite) snacks from the trip, and trends they noticed walking the show floor.Follow Cache StudioFollow The Cleared Cache
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Getting To Know The Girls Behind Saturday Cafe
This week, Anja and Maddie sit down with Vic and Kate, the masterminds behind Saturday Cafe. They discuss what it was like to launch the cafe, learning the boundaries between work and play when you love what you do, and what goes into each pop up behind-the-scenes. Follow Saturday CafeFollow Cache StudioFollow The Cleared Cache
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What We're Loving on Socials
In this episode, Anja and Maddie discuss some of their current favorite brands, creators, and themes on social media. They also discuss the life of the trend cycle and how social media has impacted that, particularly in recent years.Follow The Cleared CacheFollow Cache Studio
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Gut Feelings
In this episode, Anja and Maddie discuss their experiences tuning into and following their "gut feelings," and how those can often ripple into a larger butterfly effect. They also discuss their upcoming trip to Southern California for Expo West, and the things they're both most excited for during Maddie's first time in Los Angeles.Follow Cache StudioFollow The Cleared Cache
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Introduction + Getting Comfortable Doing Things Alone
In today's episode, Anja and Maddie introduce themselves and introduce the podcast. They discuss each of their "unlocks" in getting comfortable doing things alone, and how they feel like that can positively impact pursuing entrepreneurship. Follow Cache StudioFollow The Cleared Cache
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ABOUT THIS SHOW
The Cleared Cache is a business podcast... that also isn't.Hosted by Anja and Maddie — two girls in their mid-20s building nontraditional careers in real time — this show is part candid catch-up, part deep dive, part “wait… are we allowed to do it this way?”We talk about what it actually looks like to freelance before you feel ready, start things without a safety net, navigate money and identity in your 20s, and build work that doesn’t fit into a neat little box. Some weeks it’s just us unpacking what we’re learning, other weeks we’re joined by founders, creatives, and operators in complementary industries who are carving their own paths, too.No buzzwords or corporate jargon... just honest conversations about ambition, autonomy, risk, and redefining success on your own terms.This podcast is produced by Cache Studio — the social media consultancy Anja founded and Maddie works alongside — this is the unfilt
HOSTED BY
Anja Westhues and Maddie Seidel
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