The Communicator

Episode 25 of "The Communicator" is the season finale! Host Yesenia Reinoso focuses on crisis communications. She discusses its role, its ties to external communications, the best practices to implement, the future, and the types of crises to know about.Listen to both the Season 1 and Season 2 libraries available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Yesenia also offers insight into the future of the audio series. Thank you for being a part of this journey. Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠⁠⁠TikTok - ⁠⁠⁠@y.communicate

In Episode 24 (the penultimate) of "The Communicator," host Yesenia Reinoso tackles investor relations. She discusses its primary purpose, investor relations types, its role in financial and external communications, the best practices to implement, and its importance.Listen to the Season 1 library and the current eight episodes of the second season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Be ready for the Season 2 finale, as we will end the external communications journey in two weeks. Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠⁠TikTok - ⁠⁠@y.communicate

In Episode 23, host Yesenia Reinoso focuses on community relations, which are gaining steam across external communications circles, especially in the nonprofit space. She gives a general overview of the connection between nonprofits and community relations, the types of community, their importance, and the future.Note: She offers her thoughts on Hispanic Heritage Month. (This episode was recorded in early October).Listen to the Season 1 library and the seven episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠TikTok - ⁠@y.communicate

In Episode 22, host Yesenia Reinoso offers the PESO in the PESO model. She talks about its four elements, how to best integrate them into a communications plan, and why it is critical in external communications.Listen to the Season 1 library and the six episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠⁠TikTok - ⁠⁠@y.communicate

We're back from our summer break with the second half of Season 2 of "The Communicator." In Episode 21, host Yesenia Reinoso tackles another external communications topic: marketing communications (MARCOM). She talks about its main function, the types of strategies, why it is important, and the difference between them.Listen to the Season 1 library and the first five episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠TikTok - ⁠@y.communicate

In Episode 20 of The Communicator, host Yesenia Reinoso tackles a new external communications topic: corporate social responsibility (CSR). She talks about what it means, its impact, its strategic approach, its role, and its future. With that, we will return in the fall with all-new episodes.Season 2 of "The Communicator" has reached the halfway point. Listen to the Season 1 library and the first five episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠

In Episode 19 of "The Communicator," our host, Yesenia Reinoso, delivers an insightful conversation about the difference between public and media relations. She focuses on the scope, targeting, impact, and integration. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠

In Episode 18 of "The Communicator," our host, Yesenia Reinoso, shifts gears to another vital component within external communications—media relations. Yesenia highlights media relations, how to pitch to the media, build press relationships, cultivate thought leadership, and more.With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠NOTE - This episode has some minor audio hiccups. Apologies in advance for any inconvenience. 

In Episode 17 of "The Communicator," our host, Yesenia Reinoso, goes in-depth about public relations - one of the most well-known areas within external communications. Yesenia focuses on what PR is, the strategies, incorporating PR into business plans, why PR, and many more. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠

We're back, and we can't contain our excitement. A new season has begun, and the 10-episode run of Season 2 brings us into the world of external communications. Our host, Yesenia Reinoso, gives an overview of external communications, the tactics, the impact, why it is important, and the primary areas of external communications to know.With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠⁠Subscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/

Let's communicate "The Communicator," shall we? Season 2 premieres Monday, May 6th, across all podcast broadcast mediums and YouTube. Get ready for the 10-episode ride!

In the Season 1 finale (Episode 15) of The Communicator, our host, Yesenia Reinoso, says thank you for being a part of the journey. Consider this episode the bridge to SEASON 2! The audio series will return in the spring of 2024. Until then, Yesenia talks about the most essential document of the PR arsenal - the press release."The Communicator" embarks on its winter hiatus and preps for a 10-episode run next year. The Season 1 library is now available across podcast mediums and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠@y.communicate⁠⁠⁠Subscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/

In Episode 14 of The Communicator, our host, Yesenia Reinoso, gives you the basics of press kits. The purpose, the importance of having one, and the time to build one, whether internal or external.All new episodes debut every 1st and 3rd Monday of the month. Season 1 ends on December 4th. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠ or ⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠@y.communicate⁠⁠Subscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/

In Episode 13 of The Communicator, our host, Yesenia Reinoso, gives the basics of a communications statement, the components, and why organizations should be prepared when one is needed. The 102 of statements. Hear this and our first eleven episodes across primary podcast mediums.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠⁠Yesenia Reinoso⁠⁠⁠ or ⁠⁠⁠Y Communicate⁠⁠⁠Twitter - ⁠⁠⁠@y_communicate⁠⁠⁠Instagram - ⁠⁠⁠@y.communicate⁠

In Episode 12 of The Communicator, our host, Yesenia Reinoso, gives the lowdown on the definition of a communications plan, what's needed in formulating one, and why it is critical for organizations to have one. The introduction of communications planning. Hear this and our first eleven episodes across primary podcast mediums.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - ⁠⁠Yesenia Reinoso⁠⁠ or ⁠⁠Y Communicate⁠⁠Twitter - ⁠⁠@y_communicate⁠⁠Instagram - ⁠⁠@y.communicate⁠

In Episode 11 of The Communicator, our host, Yesenia Reinoso, gives the 101 on media literacy, its core components, and why it is essential to reintroduce it into communications circles. This is the first of many conversations about the subject. Hear this and our first ten episodes across primary podcast mediums.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicateThe Y Tips - Media Literacy

September 15 through October 15 is Hispanic Heritage Month. In Episode 10 of The Communicator, our host, Yesenia Reinoso, gives the lowdown on multicultural communications, its purpose, and why it is essential to connect with Hispanic audiences. Hear this and our first nine episodes across primary podcast mediums.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicate10/12/2022 – How PR Can Bridge Cultural Gaps with Hispanic Markets via Inclusivity and Unity9/15/2022 – The Big, Diverse, Multicultural Hispanic Web10/13/2021 – Hispanic Diversity: A Slow Work in Progress10/13/2020 – Tips for How Communicators Can Bond with Hispanics

September is Ethics Month, and in Episode 9 of The Communicator, our host, Yesenia Reinoso, reintroduces the need to bring ethical communications back into the messaging spectrum. She also offers her feelings about the current media landscape. Hear this and our first eight episodes across primary podcast mediums.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicateSubscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/.

In Episode 8 of The Communicator, our host, Yesenia Reinoso, discusses the communications tools every PR pro must have in their department and their purpose. Yesenia also offers some of her favorite resources. Hear this and our first seven episodes across primary podcast mediums.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicateSubscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/.

In Episode 7 of The Communicator, our host Yesenia Reinoso, discusses the new workforce environment and how communication pros can prepare and assist their colleagues in adapting to the work model of their choice with a clear communications message and strategy. Hear this and our first six episodes across primary podcast mediums.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicateSubscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/.

Part 2 of our two-part episode is now live! In Episode 6 of "The Communicator," Yesenia offers her insights into the future of teams and the direction departments will go. She also updates another podcast she co-hosts, "Market or Pitch." Hear this, and our first 5 episodes are now available on all primary podcast mediums!All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicateSubscribe to "The Legacy" newsletter exclusively on LinkedIn - https://www.linkedin.com/newsletters/7082248295678406656/."Market or Pitch" podcast - https://open.spotify.com/show/5sibMBZyRDDVqQ8uX9B6Gz

In the first of a 2-part episode series, Ep. 5 of The Communicator centers on the day-to-day roles of a corporate communications team and why organizations should build a communications team specific to their teams. No matter how big or small they are. Our host Yesenia Reinoso also revealed that Season 1 is a 15-episode run! Hear this and our first 4 episodes exclusively on YouTube and Spotify.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicate

In Episode 4 of The Communicator, our host Yesenia Reinoso discusses the importance of creating a budget, its need, and the essential components to develop one. Hear this and our first 3 episodes exclusively on YouTube and Spotify.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicate

In Episode 3, Yesenia talks about the basic needs of a corporate communications department. Hence the basics. The core module ingredients all PR pros must have when constructing their departmental structures from scratch. Hear this and our first 2 episodes exclusively on YouTube and Spotify.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicate"The Communicator" also acknowledges Juneteenth and the importance of recognizing its historical legacy in the U.S.

In Episode 2 of "The Communicator," host Yesenia Reinoso gives listeners a 101 overview of corporate communications - what it is, its purpose, and the reasoning why organizations and individuals should invest in having a PR department. Hear this and our first episode exclusively on YouTube and Spotify.All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at [email protected] - Yesenia Reinoso or Y CommunicateTwitter - @y_communicateInstagram - @y.communicate