The Corbin Links Show

Complete show notes: https://corbinlinks.com/cls045 I've been discussing books a LOT with my inner circle and VIP members lately. One of my bucket goals this year was to read a minimum of 25 books. I've read 11 so far, and have a good shot at 25. But it got me to thinking: what are some of the most impactful books I've personally read? I mean, I've read a LOT of great books, mostly non-fiction with a few fiction here and there. Many of the hundreds of books I've read over the years were entertaining, and almost all have something to take away. But there are a select few that impact my life and / or business in some way, each and every day. So my top 10 must-read (or listen) business and self-development books is the topic today. Lots to talk about, so let's hit it! Complete show notes: https://corbinlinks.com/cls045

It's the height of political campaign seasons here in the states, and what better time to dive into the world of business and client office politics. I'm a firm believer in the old adage of keeping religion and politics out of business discussion. BUT—business and client office politics themselves are a different matter. Many of us would rather not deal or "play" politics at the office. And if you ask most organizations today, they'll insist their companies "aren't political." But the fact is, wherever you have people and multiple interests in the same place, you have politics.  More so in the business world. And as consultants, coaches, and service providers, we're exposed to client office politics if we spend any real time with them. (which is most of us). We may even be awkwardly brought into the middle of political internal project or turf battles between competing projects and departments. In extreme cases, our work and services may even be used as leverage points between two or more competing factions. So today I'm sharing 6 Strategies to Win at Client Office Politics. This episode has been a long time in coming and I'm super pumped to share it with you. Let's dive in! Show notes and resources: https://corbinlinks.com/cls044

https://corbinlinks.com/cls043 I was recently chatting with a coaching client who asked me about tech skills. She didn't consider herself very computer literate or technically savvy, and wanted advice on what tech skills to focus on. It's a great question, and something I've been meaning to talk about for a while. 
Today is that day! There are literally endless business and tech skills to learn when starting and running your own business. I'm cutting through the clutter and focusing ONLY on those tech-related areas you need right now. FYI, this is NOT by a complete list by any stretch of the imagination. But, it should get the ball rolling. What You Will Learn The Top 10 Tech Skills Consultants and Coaches Need NOW Walkthrough and explanation of each skill in detail Proven tool and training recommendations for skills, productivity, and business automation A bonus for action-takers who listen and take notes to this episode The true killer office and business app (still!) Huge list of resources Let's do it! Show notes and complete resource list available at: https://corbinlinks.com/cls043

https://corbinlinks.com/cls042 The long-overdue, money segment is here! If you've been with the show for a while (thank you), or brand new (welcome!), you've heard a lot about clients this, business that, and productivity that. But what about cost containment? After all, 3 ways to improve the bottom line: 1. Spend less 2. Make more 3. Make more AND spend less (which is usually an inverse relationship, and topic for another time) We've talked all about the "make more" part. (No worries—I'll be coming back to that again and again.) Today is about the "spend less" side of the equation. Really successful businesses have a LOT coming in, and make sure it's ALWAYS more than what's going out. I know, I know…we all think we know this---but the majority of new businesses, and especially startup business, operate on the "let's stay in the red long enough to build a business, then shoot into the black." Honestly, sometimes that DOES work. But mostly—not so much. And since we're ALL about building a strong, well-founded business from day one, that includes strong cost management and cost containment. So get out your virtual ledgers, notebooks, and comfy earbuds and let's hit it! Full show notes: https://corbinlinks.com/cls042

Sitting down with a new coaching client the other day, she asked me what I would do over or differently in my business today, if starting over from scratch. Great question, and one that forced me to think on it quite a bit There are a couple parts to this. I got a mini-taste of this during my "business crash" phase in 2009, which I talked about in episode CLS006. That is one of the true must-listen episodes of The Corbin Links Show, as it deals with existing businesses who need to restart-get "re-profitable" and fast. (Will link to it in the show notes.) There was a key difference back in our 2009 mini-crash: we HAD an existing business, with foundation, structure, systems, it was just severely wounded. Not quite the same as today's scenario. Today, I'm talking completely clean slate "do-over". What would the new business look like? How is it different from today? What would I tell my pre-business self? Partly, my CPI course was created for this very thing. It's all about getting a solid, profitable business up and running quickly. BUT, each person and business situation is different, and mine would be a bit different from the current setup. So there's some backstory. No "What's Been Happening" or promo segment today, I'm just going for the content. Without further ado, let's dive in!

Today I'm tackling another side of the virtual assistant business. And like any business—as with coaching or anything else—there's great and not-so-great things about it. And since Tim Ferriss' famous "4 Hour Work Week" came out, the Internet has been abuzz about virtual assistants. But the concept goes back a LOT farther than that, pretty much to the dawn of the web itself. Many different names for it; remote worker, web guy or gal, contractor, etc. But all amounts to the same thing: someone who does work for you somewhere OTHER than your physical location. And it seems attractive, this idea of outsourcing a lot of your tasks to virtual teams and workers. And it can be in many situations, IF you tightly manage it and are willing and able to put in the wok needed to get the right folks. But if you're new to working with virtual assistants, or maybe been hearing about it for years and thinking about taking the plunge, THIS is your podcast. I'll share a few things to be aware of. Now full disclaimer: our firm has worked with many virtual assistants in various capacities over the years. Despite the title, this is not a big negative on the VA business. I'll share a few real world points without the internet marketing spin on it, and what our firm and many of our coaching clients have experienced in this area. So grab a notebook and your favorite beverage (or pump up the volume if you're running or working out) and let's hit it! Show notes and resources: https://corbinlinks.com/cls040

I've recently had a few 'pick-my-brain' type of requests, plus consultants asking me how they should handle it. If you're a coach, consultant, or any acknowledged expert—even if you're not paid as an expert in that area—you WILL get approached by brain pickers, maybe a LOT of the time. A brain picking request may take the form of something like: "Hey, I'd love to get on a Skype / chat with you for a few minutes and pick your brain about XYZ. Or, say "let's grab coffee", or "lunch", or… Some people at least are blatant about it, while others may bypass pleasantries altogether and hit you with questions. Either way, it all amounts to the same thing: *free consulting* or coaching. But free devalues your time and resources, is disrespectful to you, and even more importantly — is not held in the same value / esteem by the person receiving it. Right? Sure, we've all heard the idea that people gain more value when there is skin in the game, be it their time, money, or both. And the same for us. In today's episode, we'll tackle brain pickers head on, and share 6 common brain picker profiles, and 5 brain-picking responses you can use—right now, TODAY—to convert brain pickers to clients, or if not, save your valuable time for paying clients. Lots to cover, so let's roll!!! Show notes: https://corbinlinks.com/cls039

Today, I have another special treat for you: Priest Willis, Senior—successful entrepreneur, affiliate expert, founder of Affiliate Mission, and host of the Missions and Marketplace Podcast is in the house. Priest has an interesting background, in some ways similar, and other ways very different from my previous guests. And he is chock full of actionable advice and strategies. Today's interview covers the gamut topics such as: Affiliate Marketing How to Make a True Difference in the World How and Where to Find Mentors A Complete Guide to Getting the Most Value From Conferences and Events The True Secret to Hiring the Best People The Importance of Legacy in Your Business And…and… well, check the show notes over at CorbinLinks.com/cls038 for full details. I'll have a full list of "what you will learn" items over there. So for now, let's HIT IT! Full show notes for this episode are available at https://corbinlinks.com/cls038

Today I'm super pumped to be joined by Jeffrey Goodman, international photographer, business consultant, speaker, and creator of the popular CareerHearted Essentials and Business Fundamentals courses. In this longer-than usual, but power-packed episode, Jeffrey and I dive deep into topics of how to live life by your rules, not someone else's, how to create transformation in you life and the lives of your clients, what seasons and business have in common (a whole new model), quotable and tweet able take-aways. One of the many things I love about Jeffrey's teaching style and material, is the way he uses lots of illustrations, stories, and metaphors to help the material sink in. Truly one of the best teachers you can come across. This interview is a bit longer than some of my others, but it's packed with actionable information for your life and business. So pull up your favorite beverage, grab a notepad (unless you're running or driving…) What You Will Learn Why Mother Nature is really the "killer app" (and what to do about it) How to manage major life (and business) changes and transitions How to build a strong business based on the four seasons of nature What most coaches struggle with—and how to overcome it Key differences between people who do what they love and those who don't How to completely change careers and businesses without fear or loss of income Why sometimes your best clients may not be the easiest to work with Why ANYTHING can get done How to transition from working IN your business, to working ON your business The real product of your business (hint: it's NOT your service or widget) What are the main factors holding us back from our greatest business potential Differences between "business owners" and "people who own businesses" How many contacts it really takes, before customers want your stuff And that's all just for starters! Full show notes and resources for this episode: https://corbinlinks.com/cls037

Are you a corporate or big-company employee thinking of going out on your own? Taking charge of your career and starting your own consulting or coaching business? Think the whole thing sounds a bit scary and uncertain? A listener pointed out to me that I've talked a lot about the details of starting and running a business, but not so much about what it's like to do it. What's a day in the life? What are some of the biggest challenges in making the shift from the hourly or salary model, to the independent business model? Important things to think about, and honestly, I didn't give enough consideration when I got started either. So in today's episode, you'll learn: 5 of the biggest challenges you'll face when leaving steady j-o-b, or the corporate world 6 questions to answer for yourself BEFORE you consider starting your own business A day in the life: what's it really like being a coach? My goal is that after today's episode, you'll be crystal clear on your next step—whether staying where you are for now, or building your own business plan. Ready? Let's do this! https://corbinlinks.com/cls036

Over the past two seasons, I've featured brain hackers, productivity masters, growth hackers, one-page marketer maestros and now….one of the premier experts on startups and lean business. Well, today I'm joined by none other than Ash Maurya, best-selling author of "Running Lean" and his upcoming book "Scaling Lean" due out in mid June. Ash's work has been featured in…well, pretty much anywhere and everywhere in the startup and lean business space. Ash is considered a go-to expert in the area and teaches principles from his books, businesses, and workshops to entrepreneurs all around the world. I'm super-pumped to have the opportunity to talk with Ash today! Grab a notepad and your favorite beverage (unless you're running or driving or something) and join me for the interview. Let's hit it! https://corbinlinks.com/cls035

Today is a special "Classics Wednesday", where I roll a popular must-listen episode of The Corbin Links Show. Today's season one classic is one of the most popular episodes ever—something all consultants and coaches can relate to. Most of us are not just in it for the money of course. We actually want to see our clients get BIG results from our coaching sessions. Our tools, methods, and materials, and advice. But what happens when clients either ignore our advice, or do something contrary? Frustrating isn't it? But more than that, some clients may even lay blame at the consultant's door when they follow something contrary to advice? That's the theme. This episode was originally published as "6 Ways to Increase Acceptance of Your Consulting Solutions". I'm rolling the full thing in its entirety. Oh! One other thing: if you're brand-new to the show, you might not know The Corbin Links Show was originally called "Bangin' Your Business". Don't let that throw you when the show rolls… I'll be back next week with a brand-new show and bonus interview. Let's hit it! <a href= "https://corbinlinks.com/cls034">https://corbinlinks.com/cls034

And now for something completely different… Andrea writes: Lately I've been getting all sorts of letters about my trademark. Some are from lawyers wanting to charge money for "services". I get others from different countries and individuals wanting thousands of dollars or other currency to 'register' there. But I've had a trademarked logo for 3 years in the US. Some of the letters look really official, but I'm not sure. Should I just ignore them? Andrea, excellent question. You're prompting me to do an episode on something I've been wanting to do for a long time: trademark predators. Anyone who trademarks anything here—at least in the States—goes on public record. And, due to freedom of information acts and related legislation, anyone around the world can seemingly tie into this public data and use it to extort legit business owners. We get a bunch of correspondence on our trademarks too, and I have a few choice opinions to share on the whole thing. Let me preface today's topic by saying first and foremost: I am NOT a trademark attorney, and do not represent a law firm. Everything I'm sharing today is for research purposes only, and based on our direct experience, that of our clients, and research. So without further ado, let's dive headlong into the world of trademark pirates, trawlers, and predators. https://corbinlinks.com/cls033

I'm combining a couple related questions this week. One is from Rachel, who asks if she needs good credit to build a business. The other is from Roman who wants to know if he should bother with a Dun and Bradstreet "DUNS" number. Both great questions, and very closely related! Business credit is a concern for us all, whether just starting out, or you've been in it for years. It's a huge topic, but I'm going right for the heart of the matter today. The topic of general business credit and Dun and Bradstreet are so tightly linked, especially here in the States and elsewhere that it makes sense to cover both in the same place. What You'll Learn: - Do you need business credit, and if so how much? How "good" should it be? - 3 Ways to Build Business Credit NOW - How does Dun and Bradstreet play into the mix? - Do you need a data universal number system or DUNS number?What is it anyway? - And so much more. Lots to cover, so let's just do this thing! Full details, resources, and show notes: <a href= "https://corbinlinks.com/cls032">https://corbinlinks.com/cls032

It's questions and ACTIONS Friday! Today's question comes from Chandra, who writes: “I hear a lot of people talking about "six figures" this and that in their coaching business. Is that really the goal? Are five-figures good?” Great one Chandra! We've even used the "multiple six figures" number in some of our marketing. And you're right, a lot of various businesses use that phrase or number, especially with online marketing, coaching, and business-building. And like any other metric or indicator (which is really all it is), there are a LOT of different ways of looking at it. For me, the danger becomes using some number as a yardstick to measure yourself against someone else. For example, someone starting at 0 and reaching penny over cost to become profitable, the numbers may look a whole lot different, then to someone who's been around and struggling for 5 years. I've even seen some recent backlash against using numbers at all; while there are others who wonder what the heck six figures will even DO for you in today's world (especially those who live in super high-cost areas.) Lots of different perspectives, all over the map. To me, it's all metrics. So I'll tackle your question today by talking: Profitability and unprofitability The only numbers that really matter... Setting baselines for your business Metrics And my take on the whole 5, six, 7-figure number thing. Lots to cover so let's do this!! https://corbinlinks.com/cls031

Kick Sales Fear in the Head! Did you know that sales fear and lack of sales confidence is one of the top problems faced by service professionals? Well—actually most of us have this at one time or another. For me, it was years ago, cold calling dead lists for investment opportunities. But that's a story for another time. Point is, sales IS personal. Sales IS a reflection on us. And no matter how many tired old sales 101 mantras of "more no's get us closer to yes" doesn't help. Does it? Nope, me either. Fortunately, the Glengarry Glen Ross sales worlds need not apply to us coaches. In fact that world SHOULD NEVER apply to us. If that's our model (fear, foulness, and lack of ethics,) we're in real trouble. Sadly, that's still how so many of us view sales. Well today we're going to smash past all that. How? By getting "right" with our inner sales selves. And what better way than taking all the personal emotions, baggage, and motion-picture-induced-fear out of our inner beings and get it all down to a sales equation. You know I love equations on this show, and yep—got one for sales too. Call it formula or equation, either way, it can help YOU get the job done. I won't guarantee that you'll never be hurt, or that you'll close 100% of your deals (no one does), but you WILL kick the fear if you put it into practice. And, you WILL see an increase in your sales if everything is done by the formula. And today I'm covering the sales fear-smashing formula in detail. Ready to smash sales fear in the face? Me too! Let's roll... Full show notes and resources: https://corbinlinks.com/cls030

It's questions and ACTIONS Friday! Today's question comes from Ivan, who writes: "I started my coaching business 4 months ago, and have 3 pretty good clients. The money is small, but steady. A really BIG new client wants to book a really large service package for a "healthy sum". Problem is, I'd have to stop working with my smaller clients to make room for this one. It would take all my time for at least 5 months or more. The new client coaching could really rocket my business, but I don't want to offend, or not honor the small clients I already have by stopping working with them. What should I do?” Ivan this is literally an on-the-money question, and something we all have to face at some time. Your question is so pivotal because it can shape the whole future of your life and business. Not to add pressure to your situation, but that's how it adds up. Great news is: you're in a good spot—this is a VERY good problem to have even if it is a hard decision to make So while I can't answer this for you directly as you ask—only YOU can do that—I CAN is share my experience with this, and share a decision framework which can help you answer what is right for your life and business. Ready to roll? Let's do this!! https://corbinlinks.com/cls029

Ever wonder about all this "B2B", and "B2C" stuff—and what it really means? Especially when it comes to sales and YOUR business? I used to wonder the same thing. Some experts say "business or person doesn’t matter—you're always selling to people". And hey—I agree with that to a large extent. But it's not quite so simple, is it? Legally speaking, many companies, organizations, corporations, educational institutions are PEOPLE. (True story.) Companies and organizations have their own personalities, cultures, systems, and styles. And if we want to "sell our way in" to these organizations, we need a much different strategy than doing our one-on-one personal coaching or consulting. I know we all know this at a basic, or theoretical level—but what about practical action? What's it like to try and sell coaching within a big intimidating company, vs, that referral from your business partner? Even though it's all still dealing with people, the situations are a LOT different. So today I'm going to arm your sales tool belt with more power tools. What You'll Learn The real-world practical differences between selling coaching or consulting to organizations vs. individuals. Working with individual "wants-based" buying patterns. Working with organizational "needs-based" buying patterns. Things corporate / company buyers will not do for you (and why this is important). Direct vs. layered selling And more! If you're new to the show, or haven't listened in a while, remember we're doing a multi-week series, starting from Episode 14. To follow along, you'll want to listen to the backlog, PLUS subscribe to the accompanying 7-week "lite" version of Coaching Profits Intensive. To grab your free spot at Coaching Profits Intensive Lite, just head over to https://corbinlinks.com/wg1, submit your email and let the fun begin. Enough intro, let's roll some rock and roll— https://corbinlinks.com/cls028

Full show notes:https://corbinlinks.com/cls027 It's questions and ACTIONS Friday! Today's question comes from Pam, who writes: “A corporate client told me she is going to "bcc" me on some mails. She said it would be useful information, but I wasn't sure how to respond. I don't really use BCC myself and not sure I feel right a client bcc'ing me on internal mail. Am I making too big a deal of this? Should I even say anything or just get the emails and go from there?” Pam, this is an excellent question and something that comes up a LOT in company and government environments. Many people either don't understand when to use CC, BCC, or neither. Or, the risks of CC and BCC. Many newer email programs actually hide the BCC field (there's usually a button or option to enable it)... ...presumably so we don't go bcc'ing folks on stuff and think more about what we're sending, why we're sending it, and to whom we're sending. I run into this a lot in our business consulting practice and have some definite opinions about cc, bcc, and email in general. I'll explain the differences, then share recommendations on when to—and NOT to—use the BCC field. https://corbinlinks.com/cls027

Continuing a “lite version” walk through of my Coaching Profits Intensive course this week.
And today, I’m doing something completely different. Instead of separately riffing on the material in the course modules, I’m going to directly play one of the 54 lessons from the course. Week before last, Episode CLS022 covered a big list of pricing dos and don’ts. If you’re brand new to the show, or somehow missed 22, go back and give it a listen. Because today picks up right there. I’m going to be diving in to the big topic of sales and putting some context on it. With hope, get you thinking about sales a little different than you may be thinking of it now. Here’s how today’s episode works: 1. I’ll do the regular intro stuff 
2. Then chat a bit about what’s been happening 
3. Then roll audio directly from the course HD video for the Sales Lesson. 
4. I’ll be back at the end of the show with a summary and take-aways. What You’ll Learn in Today's Episode:
1. Business Sales Equality Statement 
2. Marketing and Sales—Same Parents, Separate Siblings 
3. Why Sales IS Personal 
4. Quick Overview of the Coaching Sales Equation 
5. The different types of “NO”—and what they really mean.
7. The Only ONE Kind of “YES” Let’s hit it! 
 https://corbinlinks.com/cls026

It's questions and ACTIONS Friday! Today's question comes from Nick, who writes: "I've got a small business coaching practice and do ok with offline referrals. A friend in the 500+ super networker category says I gotta use LinkedIn. He says he gets business there, but never gets specific. I wonder: Is it worth spending time on LinkedIn and will I get a return?" Nick, thanks for your question and I've often wondered the very same thing. In fact, the first two years my profile was up, I didn't do too much with it except tweak the text when someone sent a connection invite—or when I remembered to stop by. Fast forward - in the past 2 years or so, I've done more with my account. In fact, I have some very definite thoughts on the use of LinkedIn for coaches and consultants, and a few suggestions to get the most bang for your buck. This is another info-packed but short-form show, so let's get cookin' https://corbinlinks.com/cls025 P.S. Today's show is brought to you by Coaching Profits Intensive. The new full length coach to help you get a profitable coaching business up and running in as little as 30 days. AND, be running in a way that's good for your health, productivity, life, and long-term goals. Let's build it right the first time. Visit https://corbinlinks.com/intense to see what my Coaching Profits Intensive Course can do for you! And now back to the show!

Let's hit it... You've heard me talking about ground up business building for the past few weeks. I've covered a lot recently from my new course and other material. But what you HAVEN'T heard me talk too much about yet is marketing. Sure—we're getting there in our current multi-part series. But then I thought: why not bring on one of the premier marketing experts to discuss something near and dear to us all: How to get our marketing up and running and turbocharge it, in.... ...are you ready for this?.... ONE PAGE. Nope, that's not a typo—the master of the one page marketing plan joins us today from that great land down under. Today, I'm joined by none other than Allan Dib, international coach, consultant, business builder, author, and creator of the 1-Page Marketing Plan. This was a really fun, inspirational, and powerful interview. Hope you enjoy hearing it as much as I did talking with Allan. Be sure to take lots of notes, and check the resources at the end for Allan's book. If you care anything about marketing, or just wish it could be simpler, faster, and more effective—this is YOUR episode. Let's hit it! https://corbinlinks.com/cls024

It's questions and ACTIONS Friday! Today's question comes from Simone, who writes: "I'm just starting out and also listened to your show about budgets, and how much money I need to launch my business. A few of my friends have suggested bartering some of my services, to help with the cost. Any suggestions?" Simone that's a really interesting and timely question. Several years ago, our company partnered in a venture to offer online bartering services. That project didn't quite go the direction we planned, but the learning experience was amazing! I've also bartered for various services in the past including dentistry and construction services. So I do have some experience and perspective on this issue. Today I'll talk about what bartering IS, some of its upsides and downsides, then share my honest opinion about building a business with bartering. Lots to cover in our Friday short-form format, so let's get rockin'! https://corbinlinks.com/cls023

Let's hit it... Coaching Profits Intensive is here! And I'll be sharing links and download information in today's show. We're in the middle of a "lite version" walk through of my new Coaching Profits Intensive course. Today is part 2 of a two-part mini mini-series on coaching business pricing. In part 1 (https://corbinlinks.com/cls020) got deep into the topics of coaching packages, pricing models: hourly, fixed, hybrid pricing and a ton of other stuff. If you somehow missed it, hit the 'pause' button and give CLS020 a listen. Then come on back here, because I'm tackling part 2 of the topic: Coaching Service Pricing DOs and Don'ts. If you're anything like me, you'll see yourself or at least your past self in the "don'ts" list. And hey—that's ok. I'm sharing this so we can all be better at pricing, selling, and delivering awesome coaching packages to our clients. Lots to do and talk about, so let's do this! https://corbinlinks.com/cls022

"Can We Make This a Group Coaching Session?" It's questions and ACTIONS Friday! Today's question comes from Pedro: "I just signed a big business client. After the first session, he wants to have his operations and sales people attend the calls. It's a good amount of money and I don't want to lose it, but the deal was just for one-on-one. What should I do?" Pedro, Pedro, Pedro....great question! I had this very thing happen just last year. This stuff happens all the time, and it's not necessarily a bad thing. After all, they're paying money right? And doesn't everyone always say "the more, the merrier"? There are upsides, downsides and some good ways to handle this very thing. I'll share a 6-point framework to keep your coaching sessions on target, and with the right number of people in each. Lots to cover in our Friday short-form format, so let's get cookin'! https://corbinlinks.com/cls021

Continuing a walk (or run...) through my upcoming *Coaching Profits Intensive course. In case you missed it, the goal if this series starting from Episode CLS014, (https://corbinlinks.com/cls014) is cover my upcoming course end-to-end and module by module. When this series is complete, I'll have shared about 40% of the course content for f-r-e-e. Of course, if you want to fast-track your way to the 30-day program and get 100% of the content, you won't have long to wait. Stick around for the announcement. In today's episode you will learn: 1. The 3 Things you must have in place before creating coaching packages and prices. 2. A whole new way to flip your thinking about sales and sell more coaching. 3. The 4 major pricing models, with examples. If you're struggling to figure out pricing, packages, or you have them and want to book more coaching clients, this is YOUR episode. Today is Part 1 of a two-part series on coaching business pricing and packaging. Let's hit it... https://corbinlinks.com/cls020

It's questions and ACTIONS Friday! This week I'm tackling TWO questions. Because one of them is about the show itself---and that almost feels like cheating, doesn’t it? But, you ask, I answer. So we’ll talk about the show for a minute, then dive into to the feature segment. First, long-time listener Jonathan wrote in asking- "Where's the old health segment? what about productivity tools?" It's a great question, and though I've mentioned it at the beginning of the season, there is a bit more to the story. As always, I'll tie this back to practical business lessons you can use in your own life and coaching practice---or whatever field you're in. Second, Margarite asks: "I just booked my first business coaching client, but I'm not sure what to do? I really want to make a good first impression, but am nervous about how it might go. Any pointers?" Can I level with you? I still---almost 3 decades into this business--get butterflies. Especially when working with brand new, or unknown clients. But there are some excellent strategies to tackle this one. I've got 5 suggestions for you to help soothe the worries, and keep your session focused on value delivery. Lots to cover, so let's get rollin'! https://corbinlinks.com/cls019

Oh yeah! We're walking---no, running through my new course ! So much to cover... In case you've been, oh, hiding under a rock the past couple shows, you'll know we're building a coaching business together. Already have a coaching business up and running? No problem. You’ll probably learn a few new things as well. Here's what we're going to cover: 1. A full module-by-module layout of my upcoming coaching business course. (If you listen carefully, you’ll find a hidden lesson about course design…) 2. Then, pick up where we left off last week and resume with an overview of my famous "7 Things Lesson". 3. 5 Must-Ask Questions to Define Your Target Market. 4. I’ll talk about how to apply the material from last week’s BIO Plan exercise (you did do the BIO Plan exercise, right?) 5. And a bit more. Whether you jump all over my new course or not, there's lots to learn and will be sharing a good chunk of the content in the coming weeks. Big agenda today so let's just dive in! https://corbinlinks.com/cls018

It's time for Questions and ACTIONS Friday! And it's another great one. Michael asks "Do I need to know more, or be more successful than my coaching clients?" And I'll finish the sentence ... ...in order to coach them?" I think we've all been here. Maybe we're starting out, and we're fighting this "imposter" syndrome we sometimes get in. That we just don't think we have what it takes. Or, that we don't have the experience to "measure up". Or that our clients are naturally EXPECTING us to naturally know more than they do, or be more successful at whatever that thing is. I've got some definite hard-won experience with this and opinions about it, so we're diving deep. Let's roll! https://corbinlinks.com/cls017

We're moving on to part 2 of our ongoing walk through my upcoming Coaching Business Course. I'm super-pumped about today's show because it's *totally*different from most of my other shows. Today, we have homework AND a handout. So here's what I want you to do: First, right now, click over (ok, if you're on your computer. If you're not, then well...you know...) to corbinlinks.com/cls016. You'll see a big old signup form with the words "BIO Plan". You want that handout for the show. Already, here's what we're going into today: 1. Do I need a core audience? (we'll cover this in the next episode, or one after.) This one comes up a lot and we're going to grapple a bit with it. 2. Results in coaching. What's realistic, what are you "on the hook for" when working with clients. 3. Walk through of our exclusive BIO Plan. This is content from our upcoming course, and it's an opportunity to preview one teeny-tiny piece of it here. We've got a lot to cover today so let's get into it! https://corbinlinks.com/cls016

It's time for Questions and ACTIONS Friday! This week, Renee asks "How Can I Just "Try Out" Being a Coach and See if it Works for Me?" Renee, this is a great question and I think one we all face at some point in our careers. For me, it's been dozens in years past (...but that's a different story...). Maybe you're just exploring new career options. You've heard about this "coaching thing" and thought "I could do that!" Ore maybe you're convinced you have a lot to offer as a coach, but not sure if the money is there, or if your particular brand or type of coaching will fly? I'll explore all of these head-on today. Let's get to it! What You Will Learn What You Will Learn The "Big 4" factors that separate 3-figure-per-month and 5-figure++ per month coaches. The one thing you *must consider* before trying coaching---or any personalized service. Three fast ways to know if you have what it takes AND validate your coaching idea. What one thing---above all else---will decide your ongoing success as a coach? https://corbinlinks.com/cls015

Today I'm starting a multi-week series! If you've been around the show for a while, you know I just LOVE doing theme series. In honor of my upcoming coaching course (releasing in mid March), I'm walking through parts of the course, module by module. Our goal is that at the end of this podcast series, you will have the basic tools to get your coaching business up and running at a profit. Sound good? Here's what we'll do on today's show: 1. Walk through consulting and coaching differences. 2. Why you might want to coach—or not. 3. The best ways to deliver coaching services to your clients We've got a lot to cover today so let's get into it! https://corbinlinks.com/cls014

Awesomely-direct question this week: Duarte asks simply "How much will it cost to start my consulting business?" I have a couple different perspectives on Duarte's question. First, because the actual Dollar / Euro / Pound / amount you'll need depends wildly on a number different factors. I'll get into those in today's episode. Second, because it's a question that can actually get in the way of just starting. Especially if you already have the expertise you'll be offering into the marketplace, tools, know-how, etc. We're going to get into all of today, so let's just jump in! https://corbinlinks.com/cls013

Sidenote: The original show title was "7 BIG Business Lessons Learned in Restaurants". But when I sat down to do it, the tips just flowed and flowed until I got to 15---and forced myself to stop. So today's show isn't a comprehensive list of stuff learned in my first jobs, but DOES include a lot of them.One of my first "corporate" jobs, was working for a large restaurant chain. Sure, I'd spent years before actually eating at restaurants, but working in one was a whole different world! Since my business skills were a bit ...er....limited at the time, restaurants presented a way to make a bit of money. My first role was a dishwasher. I must admit that my first 2--3 months washing dishes were not happy. And that was a problem. Because my attitude showed. It rubbed off on others, and I was at risk of becoming just another body in a very long change of dishwashers. One day I suddenly realized---my behavior is not changing anything. Each day is the same because I'm the same. Let's try something different... And the rest is business history. Changing my attitude allowed me to learn, absorb, and most important apply crucial lessons that have served me well decades later. Today I'll share a big 15 ACTIONABLE Business Lessons from working multiple roles in restaurants. Guaranteed that at least one of them, consistently applied, can have a big impact in your life and business. https://corbinlinks.com/cls012

It's time for Questions and ACTIONS Friday! This week, Kayla asks--- "I don't have a set or published rate list, but all my potential clients want to know about that first. How can I move them off the rate topic and back to the service and value I provide?" Great question, Kayla. I think anyone who has ever tried to directly sell ANY type of product or service has run into this a few times (or a LOT of times!) But since it's happening maybe a few times, we need to dig a bit deeper. Lots to consider here, but in today's show we'll explore: 1. What's in a rate, anyway? 2. Why clients pick apart rates, though studies show people generally buy results over price? 3. How to avoid, or at least minimize the whole rate conversation. 4. The one thing which can convert the doubting client more than anything (and hint, it's NOT the rate). Lots to talk about, so let's get rolling! https://corbinlinks.com/011

How are those New Year's Resolutions coming along? Make any resolutions to boost your health in some way, or lose weight? A few weeks into the new year, maybe your goals aren't quite where you'd like them to be. Perhaps you've been trying to lose some weight, trying to get healthy, but it's just...well, it's just not happening. Well today I'm putting my nutritionist / health coach hat on and talking weight loss. This is a topic I covered on another show about 2 years ago and it was, I think the second-most downloaded topic ever. I'm even keeping the same title, which says it all: How to Lose Weight Fast Without Risking Your Health. Before diving into today's show, I'm compelled to give a quick disclaimer: The topic today is shared for information purposes only. I am not a doctor, and nothing in this show constitutes implied or explicit medical advice. I'm sharing what has worked for me, and some sound health principles you can apply to ANY program. As always, consult with your health care professional regarding questions of medical issues, or changes to diet and exercise. Alright, we're disclaimed and ready to rock. Let's do this! https://corbinlinks.com/cls010

Today, Jacob asks if he really needs to create a full-on business. Seems folks are already paying him for technical services (that's great!), but he doesn't have a business entity yet. Should he take all those steps to form a business, when everything is going so well? After all, clients are paying him without any formal business structure at all. Why change? This is a great question in a couple different ways. And it dovetails nicely off last week's Q&A episode 007, where Tracy had the "prequel" question. Jacob, I have have some thoughts on this. In today's show you will learn: 1. The signs it's time to go pro. 2. The benefits of going pro. 3. When it's time, what are the next 3 steps? ((Business entity, bank account, insurance)) 4. Other options to not starting a full business. (Freelance sites, "babysitter syndrome".) Lots more on the audio show, so let's get it started! https://corbinlinks.com/009

Whether you're starting a new coaching business or IT / technical consulting company---or have been in one a long time---you know about paperwork. Lots of paperwork! In fact, it can sometimes take days, weeks—even months to get the paperwork done. Non Disclosure Agreements, Scope of Work Documents, Master Consulting Agreements, Computing or Fair Use Policies, Purchase Orders or "POs", and the list goes on. While that list may seem daunting, it's reality. And something smaller firms often get tripped up on is the paperwork of dealing with really large organizations. But what do you REALLY need to get the job done? Is there a "minimum viable document list" to get rolling? In today's episode, I'm going to tackle one of consulting's less fun---but extremely important aspects. The administrative side of consulting paperwork and agreements. If you have any desire at all to go after bigger game and compete with the "big boys and girls", you NEED to have this stuff nailed down. And that's what I'm here for. So let's do this!! https://corbinlinks.com/cls008

https://corbinlinks.com/cls007 We are in the second of our new Friday *Questions and ACTIONS* edition of *The Corbin Links Show*. Today I've got a whopper of a question, that I'll try to break down into 3 starter pieces. Tracy asks about going pro with her custom event planning business. She also asks if she needs a business plan, or just respond to work as it comes up? How to make and receive money? And a couple other things as well. Great questions, and ones we can all relate to at some point in our business journies.I'll share a few thoughts and 3 specific *next steps* to move forward with your idea. Let's get it started! https://corbinlinks.com/cls007

https://corbinlinks.com/cls006   Ever feel like you're just one business in the sea of thousands of similar ones? Millions of similar ones? Why would someone pick you? How would they find you? How does your own unique blend of services---delivered only the way YOU can delivery them---really stand out?   If any of this sounds familiar, you're in the right seat. Polls consistently show that differentiation, or "standing out in a crowded, highly competitive market place" is a top business concern.   Trying to stand out, or explain your uniqueness can be daunting---if you don't have the formula. Well, today's show is here to put an end to generic business labels! You're unique, you have something unique, and NO ONE else can deliver what you do quite the way you do. That's what customers and clients need to understand to buy from you, and that's what we're going to tackle.   You'll learn 8 field tested, battle-hardened ways to differentiate your consulting, coaching, or any services-based business. So what do you say we get started?   https://corbinlinks.com/cls006  

https://corbinlinks.com/cls005 This week's question comes from Sheila. Sheila writes (I'm slightly paraphrasing)— I'm really interested in health coaching, but a bit unsure about the money side of things. I've mailed and talked with a few people in the industry, but so many don't seem to be doing very well financially. This makes me a bit nervous. Any additional insights? Great question Sheila, and oh yeah—I have a couple thoughts to share with you on this very topic. Let's get this started! https://corbinlinks.com/cls005

https://corbinlinks.com/cls004   As consultants, coaches, leaders, and subject matter experts, we're expected to be:   - "on top of our game"- "in step / tune with our industry"- "ahead of the curve"- "have the answers"- and a lot of other things   Sounds reasonable right? After all, clients are paying us to be the expert voice.   But it's challenging isn't it? With all the other activities we have, including managing money, staff, clients, delivery, administration, automation, errands, planning, strategy, travel, and a host of other factors: how do we keep up? How do we keep that "step ahead" and our "go-to expert" personas?   Information overload and keeping up with—ideally ahead of—our industries is almost a job in and of itself. But clients expect it, and we should expect it of ourselves, to the best extent possible.   So today, I'm sharing 7 Strategies to Keep Up—Or Stay Ahead Of—Industry Trends.   Start 'er up!   https://corbinlinks.com/cls004

Today is the very first edition of the new Friday podcast: Question and Action Friday. And I've got a great question and action to share! We all have to start somewhere, and starting off on the right foot can help us reach our goals and dreams a whole lot faster. If you have a new coaching or consulting business, you have a LOT of questions. And Marla asks a classic: "How can I 'get the word out' in my new coaching business?" Let’s find out! https://corbinlinks.com/cls003

https://corbinlinks.com/cls002 If you had a chance to listen to my past business "crash, burn and rebuild" story, you remember that a major issue was "cost management" and lessons learned. I have a lot of passion about this topic and helping others answer the question "how to best balance what you really should buy, and what to wait on?" And last week I covered 7 Strategies to 2X (or more!) your business in 2016. What was #7? Manage your money more effectively. Money management is where many businesses make or break their futures. We're all trained to think: just do more business: one more client / one more sale / one more .... one more... Sure, that’s all great—we of COURSE need more clients, products, streams, and revenue. But it's what we DO with that revenue that transforms businesses from bad to good, good to great, great to stellar. But there's this other side of the equation, right? We've all heard things like: - "You have to spend money to make money" - "Scared money don't make money" - “You gotta pay to play” - And lots of other variations on the same theme So, how do we balance pay-to-play, vs business cost management? I'm diving into shiny objects vs. cost management today So let's get it started! https://corbinlinks.com/cls002

New Season! New Show! Yes, your old "Bangin' Your Business" podcast feed *is* pointing to the right place. You can check out the backstory on that over at https://banginyourbusiness.com/039. But on with the (new) show! Let's kick off your life and business new year with 7 Strategies to 2x Your Business in 2016 and Beyond. What you will learn: 1. What to expect in the new "Corbin Links Show" format. 2. 7 full in-depth, field-tested, business boosting strategies. I'll cover: - Health- Productivity- Clients- Training- Automation- Money Management- And more! Whether 2015 was your dream year, a not-so-dreamy year, or somewhere in between, I've got your back. I guarantee if you implement these strategies you WILL have a bigger year in 2016. Let's do this! https://corbinlinks.com/cls001

Corbin Links here, with a very special "just me" episode today. Today's show marks the end of "Season 1," and a new beginning for the next phase of the show. We're just going to chat today. No special segments, music, fanfare or copyright notices. Just you and me. But stay tuned for a big announcement at the end. First, I'd like to share 7 things I learned doing Season 1 of this show—39 full episodes in all. As many of you know, podcasting and I go way back to late 2005. During that time, I've had the honor and pleasure of hosting several fun, interesting, and educational shows. *Bangin' Your Business* continues that tradition. And with each new show, there is something BRAND new to learn. Literally with each and every episode. Learning, sharing, and feedback, helping others, and the opportunity to meet great people help make it all worthwhile. Many of my coaching and consulting clients are starting to podcast, considering it, or asking me about it. For them, and for you the listener who may be considering picking up the mic, this show's for you. If you're looking for the "how" of setting up a podcast from scratch there are some brilliant and complete tutorials out there. Will have at least one in the show notes. Instead, this is more of a "lessons learned" episode, from a coaching / consulting perspective. If that's you—or a future version of you—then you're in the right place. https://banginyourbusiness.com/039

As business coaches and consultants, we often think "Hey wait a minute, I AM the coach/consultant/expert! Why would I hire someone else to coach me?" "Why don't I take myself on as a client and do it myself!" Ever thought that? Me to; countless times. For YEARS. And I'll share a secret: it's only been the past 3 years or so, where I've let myself open up and bring in outside consultants and coaches to analyze and work with our business. And you know what? It's been HUGE. More productivity, more sales, more clarity and focus. In today's Feature Segment, I'll share 7 tips for hiring your own business coach, plus 5 strategies for getting the most from your consultations. It's that holiday season of the year: food, lots and lots of food, parties, drinks, stress, travel, and ... so easy to get carried away. Got you covered. In the Bangin' Your Health segment, I'll share 9 tips for keeping your health during the holidays. In the Bangin' Your Productivity segment, we'll talk winter cleaning and share a few tips for an efficient office space. What you will learn: 7 tips for hiring the perfect business coach for your business. 5 strategies to get the most value from your consulting sessions. 9 strategies to supercharge your health and during the holidays. Get those immunity shields up! 8 strategies to turn your ho-hum office into a productivity powerhouse. https://banginyourbusiness.com/038

It's that time of year. Many of us are re-evaluating our strategies, business, opportunities, and how are time is spent. I've been spending an inordinate amount of time with contact forms the last two weeks; ours, our client's, and some business coaches we're working with during year-end planning. What we're finding is a mix of the cool, to the complex, to the downright broken in terms of forms. We're all condititioned to think we need them on our sites and web presence points? But do we really? and if so, what do they NEED to really do? How can/should we manage them? Are they really a good source of live, paying coaching or consulting business? I'll explore all that and more in today's feature segment. In the health segment, we'll explore another "magical" herb for our health arsenal. This orange-ish powerhouse is often used as a food spice, but has many other benefits as well. Smoothies, drinks, food, you name it. And the benefits are huge. It's productivity tool time again. This time, I'll have a productivity tactic and suggestions for both Mac AND Windows this week. Any time I have to use a new computer or workstation, this is one of the first 2 - 3 pieces of software I install; each and every time. And used right, it can save a half hour or more per day. Ready? Let's do it! https://banginyourbusiness.com/037

I have a big announcement today, something a long time in coming and that will help your business soar! We're doing a full-on Q&A episode today. Covering questions such as: 1. When and how to separate from problem client? 2. Should I work a side job while building my business? 3. How can I stay focused in a client "fishbowl" environment? 4. Will I review your course, software, book, or widget? And more! You know we're big fans of nutritional greens on this show. In the bangin' your health segment, I share two other super amazing concentrated greens to boost performance, protein, alkalinity, and more. No separate Bangin' Your Productivity segment today, as we're rolling everything in to the feature. https://banginyourbusiness.com/036

https://banginyourbusiness.com/035 Do you ever feel like you’re just running on a treadmill and not quite getting there? Or you’re getting somewhere, but feeling tired, burned out all the time? Or worse, you had a recent “crash” state, and had to take unscheduled downtime just to recover, much less get productive again? I’ve been there too. It’s not fun, and a HUGE reason why we started the whole bangin’ your business concept of health+business. Well today, we’re going to get down and detailed on the core of our business and personal selves, and protect that most valuable asset: our individual selves and our time. There are 5 strategies to do just that very thing. A lot of people wonder about supplements: are they any good? which ones to take, and especially “I’ve been taking them, but they don’t work! What do I do?” Today’s Bangin’ Your Health topic is appropriately titled “Help! My supplements don’t work!” Once our core is protected, and our supplements sorted out, we’ll turn to productivity and share both a strategy and a tool suggestion for saving 30 - 60 minutes per day. Interested? Then let’s do this! https://banginyourbusiness.com/035