The Creativity Question

Sebastien Jouhans is a Technology Director with over 20 years of experience creating digital experiences and platform solutions for global brands including Microsoft, EY, Nike, and HP. At Jack Morton, he bridges creativity and innovation to craft immersive, connected, and data-driven brand experiences.His deep passion and expertise in spatial and physical computing, the Internet of Things, and machine learning enable him to design applications, products, and services that blur the lines between people and technology. Sebastien thrives at the intersection of creativity and emerging technology, collaborating with multidisciplinary teams to inject cutting-edge thinking at the heart of every idea. From spatial computing to AI-powered interactions, his work helps brands stay relevant in a rapidly evolving digital landscape.

Sebastien Jouhans is a Technology Director with over 20 years of experience creating digital experiences and platform solutions for global brands including Microsoft, EY, Nike, and HP. At Jack Morton, he bridges creativity and innovation to craft immersive, connected, and data-driven brand experiences.His deep passion and expertise in spatial and physical computing, the Internet of Things, and machine learning enable him to design applications, products, and services that blur the lines between people and technology. Sebastien thrives at the intersection of creativity and emerging technology, collaborating with multidisciplinary teams to inject cutting-edge thinking at the heart of every idea. From spatial computing to AI-powered interactions, his work helps brands stay relevant in a rapidly evolving digital landscape.

London-based algorithmic artist Shadi El Hajj is exploring the edge of complexity and symbolic imagination.For over two decades, he´s developed intricate algorithms inspired by physical laws, biological growth, complex systems, and chaotic dynamics. Drawing on archaic archetypes and symbolic structures, his wonderful work traces the contours of the computational sublime.His practice spans commercial commissions for global brands to digital dance performances presented at festivals worldwide.

Caroline Nitsch is a multi-disciplinary creative director with nearly two decades of experience working across the UK, the US, and Canada, shaping global fashion and digital campaigns. She started her career at NET-A-PORTER, where early exposure to e-commerce and digital storytelling shaped how I think about brands. Since then, she has worked at the intersection of creativity and technology; working on shoots with supermodels, building complex digital ecosystems, co-founding an AI company and pushing visual storytelling forward. She is known for a sharp eye and a systems-level way of thinking, with a 360° approach that balances concept, craft, and execution. She says ' believe great creative work comes from looking beyond the lens — creating unexpected connections, merging worlds, and finding a clear voice in the noise´.

A fantastic unmissable episode with David Sheldon Hicks, founder of Territory Studio.Having worked for several years in digital media, music videos, advertising and film on high-profile projects including The Dark Knight and Casino Royale, David founded Territory Studio in 2010.  Highly regarded in the industry, Territory’s name frequently appears in the closing credits of films by world-class studios such as Marvel, Paramount, 20th Century Fox, and Warner Bros. The studio has established a solid track record in innovation - not only through its creative output, but also its technical ability to deliver ground-breaking, future-facing concepts.Find out more about David Sheldon-Hicks:https://territorystudio.com/

In this first fantastic episode of ´The Creativity Question´ I talk creativity with the Brazilian creative director Márcio Fábio Leite.Márcio Fábio Leite holds a Master’s degree in Design from UAL–LCC / London College of Communication. He is the author of Geração Pixelada (“Pixelated Generation”), a design research methodology exploring youth subcultures, social networks, and the consumer industry. He specialises in developing narratives and strategies for brands, products, and services through collaborative design approaches, particularly design thinking methods.Throughout his career, he has worked with major companies such as AMBEV, Philip Morris, O Boticário, Marisol, Johnson & Johnson, TIM, Nestlé, Visa, and Sebrae. At the Globosat channels and Globo media goup, he implemented and led an innovation lab, developing service design projects and systemic innovation operations with major consumer brands, internal teams, advertisers, and commercial partners.He is also a lecturer and speaker, currently teaching at IED-Istituto Europeo di Design and working as an independent consultant at Doisemes Design®, supporting startups and companies that are innovative and socially responsible.

The Creativity Question is a podcast I created for curious humans who feel a pull toward creativity, whether you’re just starting or already deep in the game. Each episode I sit down with bold thinkers, artists, founders, educators, and makers who open up about how they learn, play, and build things that didn’t exist before. Together we unpack one big question: what does creativity mean in real life—at work, in side projects, and in the messy in‑between moments.My guests are not just “successful”; they’re generous, vulnerable, and wildly inspiring, sharing the stories, experiments, and failures behind their ideas so you can steal tools and courage for your own path. If you’re hungry to think differently, start creating more, and see your life as a work in progress rather than a fixed script, this podcast is for you.