PODCAST · business
The Crest Effect
by Crest Marketing
The Crest Effect is a podcast for business owners, founders, entrepreneurs and ambitious C-suiters navigating the space between where they’ve been and what’s next. Each episode explores the decisions that drive momentum, from brand clarity to sustainable growth, leadership, and positioning. Hosted by Naomi and Lauren of Crest Marketing, it’s unfiltered insight and grounded strategy for building brands that last. New episodes monthly on Spotify, Apple Podcasts and YouTube.
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3
Why Clear Messaging Wins
In Episode 3, Naomi and Lauren unpack why clear messaging is the foundation of growth for B2B service businesses. When your website says too much or your content pulls in different directions, people tune out.This episode breaks down why one defined key message builds recognition, trust and momentum, and how to apply it immediately.If your marketing feels busy but not effective, this is where to start.
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2
Is Your Brand Playing It Too Safe?
In Episode 2, Naomi and Lauren unpack how ‘safe’ branding can hold B2B service businesses back. From vague messaging to forgettable visuals, they explore the real cost of blending in and what it takes to confidently stand out. Whether you're building a brand or refining your voice, this episode is your push to stop playing small and start leading with impact.
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1
The Beginning of What’s Next
The Beginning of What’s Next:In our first episode, we’re going back to where it all started, the honest, messy, purpose-driven beginning of Crest Marketing. Naomi and Lauren talk about what led them to choose a different path, to serve other businesses and build something that gives them clarity, strategy, and results. If you’ve ever felt like marketing is full of fluff and guesswork, this episode is for you.
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ABOUT THIS SHOW
The Crest Effect is a podcast for business owners, founders, entrepreneurs and ambitious C-suiters navigating the space between where they’ve been and what’s next. Each episode explores the decisions that drive momentum, from brand clarity to sustainable growth, leadership, and positioning. Hosted by Naomi and Lauren of Crest Marketing, it’s unfiltered insight and grounded strategy for building brands that last. New episodes monthly on Spotify, Apple Podcasts and YouTube.
HOSTED BY
Crest Marketing
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Frequently Asked Questions
How many episodes does The Crest Effect have?
The Crest Effect currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Crest Effect about?
The Crest Effect is a podcast for business owners, founders, entrepreneurs and ambitious C-suiters navigating the space between where they’ve been and what’s next. Each episode explores the decisions that drive momentum, from brand clarity to sustainable growth, leadership, and positioning. Hosted...
How often does The Crest Effect release new episodes?
The Crest Effect has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Crest Effect?
You can listen to The Crest Effect on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Crest Effect?
The Crest Effect is created and hosted by Crest Marketing.
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