The Crowes Nest

In this episode of The Crowes Nest, we sit down with Dr. Tracy Pfeifer, President of The Aesthetic Society, to break down what membership really means in today’s aesthetic landscape — and how most surgeons are leaving opportunity on the table.From industry leadership and patient safety to marketing, SEO, and AI-driven search, this conversation goes far beyond networking and CME credits.We cover:- The evolution and rebrand of The Aesthetic Society- New initiatives shaping the future of aesthetics, including Allied Pro and med spa standards- How the Society is elevating education, collaboration, and industry credibility- Why your Member Profile is one of the most powerful (and underused) marketing tools you have- How optimizing your profile, before & afters, and website links can boost SEO, authority, and patient trust- What to expect at THE Aesthetic Meeting in Boston — and how to stay engaged year-roundWhether you’re a resident, early in practice, or a seasoned surgeon, this episode is packed with practical insights you can implement immediately.If you haven’t updated your member profile recently, this is your sign.

Smartphone photography. Weak passwords. Unmaintained websites.In this episode of The Crowes Nest, Chris Nuland and Dr. Rosenthal explore how modern technology is quietly creating compliance and security risks for aesthetic practices.From computational photography affecting before-and-after images to HIPAA cloud backups, ransomware threats, and ADA compliance scams — this conversation breaks down what practices need to know to protect patient trust.Because in today’s environment, authenticity and digital security aren’t optional — they’re foundational.

In this episode of the Crowes Nest Podcast, TK and Candace Crowe sit down with Bill Fukui, Senior VP of Business Development at MedShark Digital. Bill has been in the digital marketing world since the early days of Google, transitioning from print and Yellow Pages into SEO, websites, and now social media and AI. With decades of experience helping aesthetic medical practices grow, Bill brings a wealth of knowledge and practical tips to the table.This conversation dives deep into why trust is the foundation of every successful marketing strategy—and how practices can communicate that trust online.What You’ll Learn in This Episode:Why trust is the most valuable currency in today’s digital marketplace.How to leverage reviews as social proof and manage them (even the negative ones).The role of credentials and authority cues in setting your practice apart.Why before-and-after photos remain the #1 most visited pages on practice websites.How to align reviews, credentials, and results into a trust-building trifecta.Whether you’re a new provider looking to build credibility or an established practice wanting to refine your online presence, this episode is packed with actionable strategies.Guest:Bill Fukui – Senior VP of Business Development, MedShark DigitalConnect with Bill: MedShark Digital WebsiteAbout The Crowes Nest:The Crowes Nest Podcast is the official podcast of Candace Crowe Design, where we explore marketing strategies, practice growth, and the evolving world of aesthetics.

Think you know TouchMD? Think again. In this episode, we’re spotlighting the powerful, often-overlooked features that can completely transform your patient experience and streamline your practice operations—from consultations to marketing.We’re joined by a TouchMD expert who shares insider tips on how practices are using features like push notifications, early-access promotions, and AI-powered photo tools to elevate their branding, improve photo consistency, and drive patient engagement. Whether you're just getting started or looking to optimize your existing workflow, this episode is packed with practical, actionable insights.We also explore TouchMD’s unique photography capabilities, including a studio-like app designed for smartphones, built-in guides to maintain consistency, and AI that identifies photos needing improvement. Plus, we break down why TouchMD’s unlimited training and consulting access is one of its most valuable—yet underutilized—resources.What you’ll learn in this episode:How to build consistent before-and-after photo workflows (even with smartphones)The power of AI and smart tools in TouchMD’s photography suiteBudget-conscious strategies for newer practices to look polished and professionalThe hidden value in TouchMD’s training and consulting packagesHow to leverage tools like push notifications and video libraries for patient engagementWhether you're running a med spa, dermatology office, or plastic surgery center, this episode will help you unlock the full potential of TouchMD—boosting both efficiency and patient trust.

In this episode of The Crowes Nest Podcast, Candace and TK are joined by Dr. Grant Stevens. Most likely, if you’re in the aesthetic industry, you already know Dr. Grant Stevens. He is a personal friend of mine and a bold icon of the aesthetic industry. I know him to be highly driven, fearless, decisive, bold, charismatic, and a marketing genius.In this wide-ranging and insightful conversation, Grant opens up about everything from his journey in business to his personal life. From picking tomatoes and selling them at the age of four to being an industry icon. Don't miss this deep dive into the mind of a serial entrepreneur and changemaker!Quote:“It really has to do with the user experience, not just the technology. It's the experience. From the moment you are exposed to walking in the door to walking out the door. How was your experience?””Grant Stevens, MD, FACSChair and CoFounder of AIS, Chair and CMIO Clarity Technologies,Host of The Technology of Beauty Podcast Key Points:The Technology of Beauty podcastThe Aesthetic Innovation Summit (AIS) & the MeetIs CoolSculpting dying? Predictions for the Aesthetic Industry for 2025And Much More!Happy listening!Aesthetic Innovation Summit: https://attendais.com/The Technology of Beauty Podcast: https://www.youtube.com/@TheTechnologyofBeautyAbout Grant Stevens, MD, FACS: Grant Stevens, MD is a board-certified plastic surgeon, founder of Marina Plastic Surgery, and a leader in aesthetic medicine. He serves as Clinical Professor of Plastic Surgery at USC and directs the USC-Marina Aesthetic Surgery Fellowship. With over 120 published works, he has been recognized among America’s top plastic surgeons. Dr. Stevens is also the Co-founder of OrangeTwist and host of The Technology of Beauty podcast, where he explores innovations in aesthetics.About Candace Crowe Design:Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned.Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book

This episode features Raghu Athré, MD, founder of Athré Facial Plastics in Houston, Texas, a double board-certified facial plastic surgeon and rhinoplasty expert. Dr. Athré began experimenting with photography while in high school and has become an expert in capturing authentic, accurate patient results without spending a fortune. In this episode, you will learn how to create a photography set-up to take medically accurate professional photos for under $5,500.00. Quote: “There are no excuses for bad before and after photos — to patients, qualifications mean absolutely nothing! The name of the game is better photos!!”Raghu Athré, MD, Athre Facial PlasticsKey PointsThe Power of Photography in Aesthetic MedicineLessons from Luxury BrandsDIY Professional Photography Setup for Under $5,500Getting Patient Consent & Creating a Comfortable ExperienceWhy Smartphones Aren’t EnoughFuture of Aesthetic PhotographyAnd much more!Contact info:www.athrefacialplastics.comHappy listening!Quick Links: Dr. Athré’s Recommended EquipmentCamera:Sony Mirrorless Camera |AlternativeLens:70 mm LensBattery:Camera BatteryFlash System:Wireless FlashFlash Mounting:Flash MountAbout Raghu Athré, MD:Dr. Raghu Athré is a double board-certified facial plastic surgeon known for his precision, artistry, and commitment to excellence. With a background in engineering and medicine, he combines science and aesthetics to deliver exceptional results in rhinoplasty, facelifts, and facial rejuvenation.A passionate advocate for high-quality before-and-after photography, Dr. Athré emphasizes its role in patient education, surgical planning, and ethical marketing. Beyond surgery, he enjoys photography, music, and exploring the intersection of technology and medicine.About Candace Crowe Design:Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned.Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book

In this episode of The Crowes Nest Podcast, we welcome Woodrow Wilson, a Melbourne-based photographer and CEO of Clinical Imaging, to discuss the essential role photography plays in aesthetic and medical practices. From the importance of standardized, high-quality before-and-after photos to the cost of poor photography on a practice’s reputation, Woodrow shares his expertise and practical advice for clinics looking to elevate their visual standards. Quote:  "As with any scientific endeavor, it’s about reducing variables; the only thing that should change is the patient." Woodrow Wilson, Founder and CEO, Clinical Imaging Key Points Why Quality Photography Matters The Cost of Poor Photography The Value of Quality Images The Key to Consistency in Photography To get in touch with Woodrow, you can reach him at: [email protected] https://www.clinicalimaging.com.au/ https://www.instagram.com/clinicalimaging_systems

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. This week's guest is Karen Zupko, founder and consultant at KZA. Karen is an advisor to surgical specialists in otolaryngology, orthopedics, aesthetic and reconstructive surgery, as well as dermatology. During our conversation with Karen, she shares her insights on the concerns industry workers face every day as well as the importance of keeping your marketing efforts up to date. Quote from Podcast: “I object to the word convert even though it's the word in the software. I prefer to think of that number between the people you saw in consultation and the people who scheduled is your patient acceptance rate.” - Karen Zupko, Founder & Consultant at KZA Key Points Top concerns from patient coordinators Talking conversion rates is out-of-date! Pay attention to your website! Do your before & after photos look like 1980? And what’s going on in New Orleans Thursday the 24th? TIME-STAMPED SHOW NOTES: [02:15] Karen talks about the top concerns of patient care coordinators. [06:40] Candace and Karen talk about the evolution of the meaning of the term “Marketing” and how it's changed over time. [08:30] Candace gives an example of a talking script that sometimes is used in practice and asks Karen how these can be made better with service. [11:40] Candace prompts Karen to talk about Patient Acceptance Rate and how it's more accurately tracked compared to Patient Conversion Rate.   [18:30] Candace and Karen talk about the trends with websites pre and post COVID. [22:20] Karen gives her praises to BRAG book and how it’s one of her main points about what's wrong with websites.  [25:15] Candace gives her reasons on what's changed with using your online web presence as well as having an updated before and after gallery and how it's being used in the consultation process.  [27:24] Candace asks Karen what practices should be focusing on to assist with their websites and how to tailor the content to what patients are looking for or seeing. [29:40] Candace asks how Karen's motto came about. [30:30] Karen explains the title and thinking behind the article “What do no-shows and pick-pockets have in common.” [32:30] Candace mentions Karen will be at the AAFPRS meeting in New Orleans on October 24th and Karen explains what she will be doing there. [35:40] Karen gives her last remarks. Both Candace and Karen gives their praises and goodbyes.  To book your free consultation with Candace Crowe Design, click ⁠here⁠. To contact Karen Zupko and KZA, click ⁠here⁠. Resources: https://www.kzanow.com/ https://www.linkedin.com/in/karenzupko/ https://cso.org/experience/article/17613/for-karen-zupko-philanthropy-is-key-to-ensuri https://www.aafprs.org/AM/2024Reg/Program.aspx?WebsiteKey=c07aeac9-1606-4496-838d-01dbc4026a95&hkey=e82477e4-7844-4457-a694-c6824f5fc924&Event_Tabs=3#Event_Tabs https://www.youtube.com/channel/UCqB3KzGDHsgkvSx772Cj6sw For those who can’t attend her AAFPRS Workshop, you can contact Karen to see what her consulting can do for your practice.  Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. This weeks guest is Catherine Maley, a recognized expert in cosmetic surgery marketing. Catherine is referred to as the “secret behind the successful cosmetic practice” due to her expertise in helping practices grow through better patient acquisition, conversions, and profits. Throughout the conversation, Catherine shares her insights on what drives success in the cosmetic surgery industry, offering practical tips for boosting business growth, enhancing patient engagement, and improving conversion rates in competitive markets.  Quote from Podcast: “Who do you want to be? Do you want to be the 4 Seasons? Do you want to be the Hilton? Do you want to be the, you know, Star 6 motel? Just decide who you want to be. And then those particular staff and patients will gravitate towards that.” Catherine Maley, MBA Key Points A Growth Mindset Trumps All Treat Staff & Vendors As Assets – Not Liabilities Invest In Things That Save Time And Much More! TIME-STAMPED SHOW NOTES: [01:15] Catherine Maley introduces herself and gives background about what she does. [06:28] How Catherine teaches doctors to have an open mind and to have a growth mindset. [10:10] Candace and Catherine talk about the importance of brand recognition building your brand. [16:30] Candace and Catherine speak on the importance of healthy relationships with venders and staff.  [18:50] Candace and Catherine talk about the value Catherine provides with training staff to become the best closers and patient converters. [23:00] Catherine talks about the shift in staffing requirements after COVID and how to find and train the right team. [28:00] Cadence prompts Catherine about saving time and being cost effective without sacrificing quality.  [30:37] Catherine talks about how volunteering or a practice being involved within their community helps build a strong practice to attract new patients as well as help your team become more connected with each other. [33:22] Cadence asks Catherine about The ‘Patients for Life’ concept. Treating your as family and building long lasting relationships with them instead of one-and-done. [36:08] Candace thanks Catherine for joining her today, where they can find resources Catherine has created and all her education materials as well as where listeners can go to inquire about Catherine’s Consulting service. To book your free consultation with Candace Crowe Design, click ⁠here⁠. To schedule a free strategy call with Catherine Maley., click ⁠here⁠. Resources: https://www.catherinemaley.com/ Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. This week, we’re excited to feature Chris Suchánek, CEO and Founder of Firm Media. In this wide-ranging and insightful conversation, Chris opens up about everything from his journey in business to his personal life philosophy. From touching greatness in the music industry to building a thriving marketing agency, Chris shares valuable lessons on leadership, authenticity, and the power of doing the hard things in life. Don't miss this deep dive into the mind of a true entrepreneur and changemaker! Quote from Podcast: “Once somebody touches greatness, it changes them forever” - Chris Suchánek Key Points SEO Alone Is Not a Marketing Strategy Stories of Creating a Culture of Charity Aesthetic Industry Lifestyle Magazine And Much More! TIME-STAMPED SHOW NOTES: [00:52] Chris introduces himself and talks a bit more about his background. [05:12] Candace recalls meeting Chris for the first time and their encounter. [06:38] Candace speaks about Chris’s creative and innovative approach at Firm Media and how it’s contributed to their success. [8:50] Chris’s article about SEO alone is not a marketing strategy.  [14:00] TK inquires about Chris’s new aesthetic lifestyle magazine. [17:08] Candace, TK and Chris discuss how digital marketing has changed over time and how this magazine will shakeup the industry. [18:32] Candace and Chris discuss bridging the gap in a male dominated business industry serving a female dominated demographic.  [20:26] Candace prompts Chris about his charity and giving back. [23:20] TK speaks on the importance of charity and how practices can use it to become more connected to their communities.  [25:00] Candace expresses the thoughtfulness of Chris’s volunteering. [26:10] TK and Chris talk about the partnership between Firm Media and BRAG book and the problems this partnership solves. [28:42] Chris’s cross country ride from Portugal to Spain. [34:15] Podcast wrap up. To book your free consultation with Candace Crowe Design, click ⁠here⁠. To get a quote with Firm Media, click ⁠here⁠. Resources mentioned compilation: Omniblend Advertising IG: @firmmedia Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠ Firm Media Ontario, CA 91762 855-971-2313 https://firm-media.com/

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Listen in as Candace and TK are joined by Amy Anderson, aka The “Surgeon Whisperer” Co-Founder of BrinsonAnderson Consulting, and Mara Shorr, aka “The Group Project Girl” Consultant at BrinsonAnderson Consulting, as they share the success stories of some of their clients. We hope you enjoy and happy listening! Quote from Podcast: “We are on a journey, whether we're starting a practice, building a practice, or growing a business; we're on a mission. And, by golly, something is going to trip us up, and we might face plant, and it's gonna hurt. It might be embarrassing and it might set you back a little bit. But get back up, pick up that pebble, and just keep going.” - Amy Anderson, BrinsonAnderson Consulting Key Points Overcoming adversity in starting a new practice Implementing processes that help your practice run smoothly How to do effective community building TIME-STAMPED SHOW NOTES: [01:20] Amy Anderson, Co-Founder of BrinsonAnderson Consulting, introduces herself and gives some background about the company. [02:18] Mara Shorr, Consultant at BrinsonAnderson Consulting, introduces herself and tells about her background. [04:08] The BrinsonAnderson backstory. [06:40] When the sewer backs up!!! Celebrating overcoming difficult moments. [12:15] Won’t you be my neighbor?  [17:35] Devil in the details – The driver’s license fiasco! [22:42] Amy – the “Surgeon Whisperer” [25:56] Mara – the “Group Project Girl” [28:43] To see people, really see them; go volunteer! [36:15] Amy’s top marketing trends for 2024 [37:03] Biggest hangups in taking quality before and after photos [39:40] Amy’s trip to Antarctica! [41:25] Thank you BrinsonAnderson To book your free consultation with Candace Crowe Design, click ⁠here⁠. To book a consultation with Brinson Anderson Consulting, click ⁠here⁠. Resources mentioned compilation: BrinsonAnderson.com Instagram- @BrinsonAnderson Amy and Mara Aesthetically Speaking (Nextech): https://podcasts.apple.com/us/podcast/aesthetically-speaking-presented-by-nextech/id1727205613?i=1000660303667 ByrdAdatto: https://podcasts.apple.com/us/podcast/legal-123s-with-byrdadatto/id1515621653?i=1000663164212   Amy Practice of the Practice: https://practiceofthepractice.com/amy-anderson-helps-surgeons-to-start-practices-pop-1023/ Roetzel HealthLaw Hot Spot: https://youtu.be/c9PssSWprrs?si=9iLlz4ch7ZAkItuw Mara MyAdvice Podcast - Season 01 Episode 02 - Mara Shorr: https://youtu.be/zq8XasE65Bw?si=7mLylNcGookvICNz Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Listen in as Candace and TK are joined by Chris Gregory, Founder and CEO of Dagmar Marketing, and Tony Talamo, Director of Business at Dagmar Marketing, as they discuss today’s importance of having an online presence. From essential strategies that optimize your site to leveraging cutting-edge AI tools this podcast has everything you need to know to be successful in today's ever changing landscape. We hope you enjoy and happy listening! Quote from Podcast: “As far as Google is concerned. They tell you they're good at something, but they may not be as good as they'd like to think but one of the things that came out was they admitted, or confessed, that they don't know the the relevancy of a document as well as they think they do, and and document here is a web page.” - Chris Gregory, Founder and CEO of Dagmar Marketing Key Points Design Is Not Enough, Don’t Let Your Ego Get in the Way of Good SEO. AI’s Not Going to Replace You, but You May Be Replaced by Someone Using AI Avoiding common pitfalls in before and after galleries TIME-STAMPED SHOW NOTES: [00:29] Introduction to The Crowes Nest Podcast. [01:00] Introduction of Chris Gregory and his background. [03:45] Introduction of Tony Talamo and his background. [04:45] What we learned from the Google core update, the Google leak and the Anti-trust case. [11:20] Quality score tools, thoughts and takeaways from Chris and Tony. [13:48] Quality content versus back linking. Which is more important and why? [19:05] Best practices to leverage your before and after galleries to make them work better for your online search. [23:00] The difference between porn and nudity and being responsible with your before and after gallery. [27:15] Utilizing social media and other means of marketing and advertising. How it’s helpful to your search on Google. [29:25] What is “Thin Content” and how to prevent it. [32:05] How to properly leverage AI for your SEO. [34:05] Impacts of generative AI in search results. [39:10] Staying consistent on your SEO campaign and avoiding “Knee Jerking”. [40:30] Design and its relevance in SEO. How to find that perfect balance for both worlds. [44:40] The patient journey, keeping service related content relevant and avoiding shifting to flashy design elements that hinder SEO. [47:00] Chris Gregory’s final thoughts and quick piece of advice to help boost your SEO. [48:20] Tony Talamo’s final thoughts and quick piece of advice to help boost your SEO. [49:00] Podcast wrap up and sign off. To book your free consultation with Candace Crowe Design, click ⁠here⁠. To contact Dagmar Marketing, click here. Resources mentioned compilation: Dagmarmarketing.com [email protected] [email protected] Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join Candace and TK Crowe as they learn about the partnership integration between 4D-EMR, an online clinical software, and Open Practice, an all-in-one billing and clearinghouse software solution. Their partnership integration focuses on seamlessly allowing practices to run through the patient revenue/billing cycle easily without having to use multiple different software platforms or keep track of patient information from one dashboard to another. Happy listening! TIME-STAMPED SHOW NOTES: [01:00] TK introduces Sean Mahoney from 4D-EMR and Michael Lewis from Open Practice. [02:30] TK asks Sean to tell us more about the integration partnership between 4D-EMR and Open Practice. [04:30] Candace prompts Michael to speak about the partnership between Open Practice and 4D-EMR. [07:10] Candace praises Michael’s passion about Open Practice and what they do. Candace asks Michael for the mission of Open Practice. Sean joins in after and mentions what drawed 4D-EMR to Open Practice. [08:45] TK points out the difference between Open Practice and other billing providers and Michael speaks on its accuracy. [11:10] Candace inquires about the billing options available with 4D-EMR to manage billing. Sean explains those options and Michael chimes in after. [14:30] Candace asks about the backstory of the partnership between 4D-EMR and Open Practice. [15:40] TK shares an image of the medical billing workflow between 4D-EMR and Open Practice as Michael explains each step. [18:50] Candace brings up the data breach that recently occurred and asks about how Open Practice clients were protected. [20:20] TK prompts Michael for his closing remarks to listeners. [21:20] TK prompts Sean for his closing remarks to listeners. [22:10] Podcast sign off.  Key Points Having a clinical software, billing software and a clearing house component that is integrated streamlines practice revenue  The partnership history between 4D-EMR and Open Practice and why. The medical billing workflow for a patient from 4D-EMR through OpenPractice and back to 4D-EMR. To book your free consultation with Candace Crowe Design, click ⁠here⁠. For a demo with Sean at 4D EMR, click ⁠here⁠. For a consultation with OpenPractice, click ⁠here⁠. Resources mentioned compilation: 4D EMR, Inc. Contact: Sean Mahoney San Diego, CA  4D-EMR.com 844.878.2434 [email protected] OpenPractice openpractice.net 234.380.8345 Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join Candace and TK Crowe as they dive into the world of healthcare IT. Listen in as they chat with Daniel Livschutz about an array of topics from improving the patient experience, to choosing a good IT Partner, and simple things you can do to improve your cyber security posture. Happy listening! TIME-STAMPED SHOW NOTES: [1:12] Daniel introduction. [7:10] Candace asks Daniel about trends in the IT industry and healthcare. [11:08] Daniel expands on cybersecurity as it relates to aesthetic industry.    [13:30] Daniel talks about mitigating oversharing of sensitive information and ways to tighten security vulnerabilities when employees work remotely. [14:30] TK proposes to Daniel to walk us through the signup process with Medicus IT.  [21:00] Daniel presents a slide with mention of multi-factor authentication when it comes to mitigating risk assessment, Candace prompts Daniel to go more in depth about MFA. [24:00] TK gives account to ease of setting up and using MFA. Candace segways into password vaulting options. [27:00] Candace opens the conversation up to Daniel to provide information on other lower barriers to entry risk mitigation options that can be easily implemented. [30:30] TK recalls a company's experience with external exposure and Daniel explains how this exposure can be reduced. [33:20] Daniel walks through the onboarding process of a new partner. [36:00] Candace inquiries about some of the other risk mitigation categories and tools that would be helpful for aesthetic practices. [42:45] TK asks Daniel about ways to reach and inquire about Medicus IT and their services/offerings. [43:55] Daniel provides his closing remarks, Candace and TK thanks Daniel and signs off. Key Points Don’t be afraid to implement and learn about easy setup options such as multi-factor authentication that can provide an immediate impact in securing your logins. Prevent over sharing passwords and logins with employees and limit them to only essential staff that requires them. That also includes sometimes not providing certain logins to providers and doctors who don’t frequently or at all use key software or programs. Reach out to cyber security companies and organizations with your questions, concerns or for an audit. The only way to find your vulnerabilities and risk areas, before they are harmed, is with audits done by professionals. Cyber security professionals are here to help and to inform. To book your free consultation with Candace Crowe Design, click ⁠here⁠. For a consultation with Medicus IT, click ⁠here⁠ or reach out directly: 844-200-2195 and one of their Healthcare Transformational Consultants will be happy to discuss your next steps! About Medicus IT Medicus IT is committed to helping healthcare organizations leverage technology to optimize patient care and deliver better patient outcomes. Moving beyond traditional IT, Medicus helps its healthcare clients run their IT infrastructure, grow their operations, and transform their organizations. Headquartered in Atlanta, Georgia, with service centers in New Jersey, Ohio, Florida, Arizona, and North Carolina, Medicus is one of the nation’s top Healthcare Solutions Providers (HSP), serving more than 6,500+ providers, with over 50,000+ users in over 2000+ locations. Together, we drive healthcare forward™. About Candace Crowe DesignCandace Crowe Design is a design and software company that has specialized in marketing for the aesthetic industry since 1999. CCD is known for its industry knowledge, BRAG book, and Advantage Play®. BRAG book is the most robust plug-and-play before & after gallery in the industry and will be celebrating its 11th year anniversary in the Spring of 2024! They have serviced over 500 clients across the U.S. and Canada. Family-owned. Brands: Digital Signage - Advantage Play; E-Mail Marketing - Advantage Mail; Digital B & A Gallery - BRAG book Resources mentioned compilation: Password Management: Dashlane, LastPass, 1Password Free IT Security Testing Tools: KnowBe4 Multi-Factor Authentication: Physical - Smart Card or USB tokens, Online - Google Authenticator or Microsoft Authenticator. Extended Detection Response: SentinelOne, CrowdStrike 

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join Candace Crowe as she talks with Dana Donofree, Founder and CEO of AnaOno Intimates, a woman-owned, survivor-designed line of bras and loungewear specially crafted for surgical recovery, radiation therapy, and post-surgery comfort and beauty. Dana shares her journey born from personal experience and a commitment to empowering individuals through comfortable, beautiful, and inclusive intimate apparel. Happy Listening! TIME-STAMPED SHOW NOTES: [00:00] Candace opens the podcast and introduces her guest for today, Dana Donofree, Founder and CEO of AnaOno Intimates. Candace brings up some details about Dana’s journey and backstory as Dana dives deeper. [04:00] Candace talks about Dana’s success all before the age of 27 as Dana recalls her upbringing and good fortune to that point in her life. [05:00] Candace inquires about life changing news that kickstarted Dana’s quest for helping all women discover their confidence and empowerment with her line of intimate apparel designed for surgical recovery, radiation therapy, and post surgery comfort. [10:00] Candace recounts her first meeting with Dana Donofree at the American Society of Plastic Surgery conference in 2017 and how they would forever be connected. [12:40] Candace shows some photos from a photoshoot featuring AnaOno’s intimate collection. (Link to video can be found below in the Resources section) [13:20] Candace and Dana discuss the behind the scenes of a fashion photoshoot and working with actual customers and not models. [15:40] Candace talks about the similarities between fashion/art and the aesthetic industry. Candace asks Dana to talk about what she would like the aesthetic industry to know about her and her company. [17:04] Candace asks Dana about the history of Project Restore and what it’s about. [18:30] Candace shows a clip of New York fashion week feature AnaOno’s intimate clothing line on actual patients walking the runway. (Link to video can be found below in the Resources section) [20:00] Candace and Dana talk more about New York fashion week and the definition of naked as it relates to breast cancer. [21:00] Candace promotes Ana Ono’s fashion shows. If anyone would like to sponsor a portion of the fashion show or a model please reach out to Dana Donofree or Candace Crowe. (Contact information for both Dana and Candace can be found below under the Resources section) [21:20] Candace thanks Dana for joining the podcast and signs off. Key Points How a 27 year old fashion-designer harnessed resilience, innovation, and drive to create a revolutionary clothing line dedicated to post-breast surgery women The profound impact a thoughtfully designed product can have on the lives of breast cancer survivors How giving back and creating sisterhood is tantamount to AnaOno’s mission and serves as the heartbeat of the company To book your free consultation with Candace Crowe Design, click ⁠here⁠. To learn more about Dana Donaoree or AnaOno, click ⁠here⁠. Resources mentioned compilation: ⁠Introduction video of Dana Donofree⁠ ⁠Ana Ono Intimates x Cancer Culture Fashion Show Week - September 2023⁠ AnaOno Intimates AnaOno.com 866-879-1744 [email protected] Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join industry experts Candace and TK Crowe as they venture into the world of AI note taking inside of medical practices with Dr. Robert Pollack and Sean Mahoney from 4D EMR and Caroline Zhang from Knowtex AI. Learn how 4D EMR clients are utilizing Knowtex AI medical scribe feature to take clear and focused notes without missing any details and allowing doctors to have more face to face time with their patients. Learn how using Knowtex can save your providers or yourself 1.5 hours a day on admin work. TIME-STAMPED SHOW NOTES: [00:00] Candace Crowe introduces herself along with Sean Mahoney and Dr. Robert Pollack from 4D EMR and Caroline Zhang from Knowtex AI providing their respected backgrounds. [04:23] Dr. Pollack provides us with the history on how Caroline and himself came to meet. [07:12] Dr. Pollack narrates a video on how Knowtex AI integrates with 4D EMR. [09:37] Caroline explains how Knowtex AI works and how seamless it is to implement in any workflow. [12:27] Candace inquires about the different options and features available within Knowtex AI. [13:23] Caroline shares the time saving measurements that have been reported by practices with Candace and Dr. Pollack gives his first hand account. [15:54] Sean, Dr. Pollack and Caroline answer Candace’s question about onboarding time and the ease of integration at any level within the practice and IT experience.  [19:28] Candace asks about learning more about Knowtex AI and how to get more information. [20:36] Candace opens up the conversation to final remarks. Dr. Pollack kicks things off followed by Caroline. [22:21] Candace thanks our guests for joining and signs off. Key Points Knowtex AI, an AI powered technology company dedicated to revolutionizing patient care! How 4D EMR and Knowtex AI saves you time from note taking. To book your free consultation with Candace Crowe Design, click ⁠here⁠. For a demo with Sean at 4D EMR, click ⁠here⁠. For a demo from Knowtex AI, click here. Resources mentioned compilation: 4D EMR, Inc. Contact: Sean Mahoney San Diego, CA  4D-EMR.com 844.878.2434 Knowtex AI Contact: Caroline Zhang San Diego, CA knowtex.ai Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ LinkedIn: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: Candace Crowe Design⁠

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join industry experts Candace and TK Crowe as they explore the dynamic realm of plastic surgery marketing with special guest Ryan Lehrl from Red Spot Interactive. Uncover the vital importance of measuring Return on Investment (ROI), regardless of your practice's size. Overcome common excuses, discover strategic insights, and learn essential tools to elevate your marketing efforts. This episode delves into the significance of a well-crafted marketing planner, simplifying the process in just four hours. Tune in for practical advice and industry insights on navigating the ever-evolving landscape of plastic surgery marketing. TIME-STAMPED SHOW NOTES: [00:00] Candace Crowe introduces herself and her journey with Candace Crowe Design, joined by TK Crowe, sharing insights from years of experience. [00:27] TK sets the stage and introduces Ryan Lehrl from Red Spot Interactive to explore the crucial aspects of ROI and crafting an effective marketing plan. [02:04] Candace addresses common client excuses for avoiding ROI measurement, sparking a conversation on the challenges of tracking ROI without the right tools. [04:19] The trio delves into why measuring ROI is essential, particularly for smaller plastic surgery practices, highlighting the tangible benefits and insights gained.  [07:49] Ryan emphasizes that the size of a business should not hinder success, and addresses the importance of tailoring strategies to fit your unique needs, whether big or small. [09:01] TK explores time constraints faced by businesses and offers insights into prioritizing tasks. Sometimes slowing down is the key to speeding up. [10:10] Candace introduces CCD’s marketing planner, a powerful tool to streamline marketing efforts. She discusses its creation and how it can simplify a practice’s planning process in just 4 hours. [12:07] TK shares his experience using the planner with clients, stressing the need for a framework to navigate the year efficiently and adapt to new changes. [15:05] Candace highlights the planner’s industry impact, from ASAPS courses to features on Radar. It’s not just a tool – it’s a game changer. [18:54] Ryan delves into budgeting and aligning marketing goals with personal objectives. He emphasizes the critical role of forecasting in the patient acquisition process.  [20:01] Ryan explains how Red Spot Interactive’s software streamlines data management and communication, offering a centralized resource for comprehensive patient analysis. [22:41] TK invites listeners to fill out the marketing planner, extending a helping hand to navigate the complexities of marketing strategy. 3 Key Points How to efficiently create a marketing plan for the entire year  Elevate collaboration with your marketing vendor for maximum efficiency  The value of calculating ROI on your marketing efforts  To book your free consultation with CCD, click here. For a demo with Ryan at Red Spot Interactive, click here. Resources mentioned compilation: Master Your Marketing in 2024 Seasonal Specials and Promotions to Inspire Your Monthly Marketing  Red Spot Interactive  Leave us some feedback! What should we talk about next? Connect with us Candace Crowe Design Linkedin: Candace Crowe Design Instagram: @candacecrowedesign Facebook: Candace Crowe Design