The Digital PR Podcast

Steve and Lou are joined by Sarah Waddington CBE, CEO of the PRCA, the world's largest professional body for PR, public affairs and communications. Sarah shares her vision for unifying the PR industry, from breaking down the divide between digital and traditional PR to tackling fake experts, class barriers and gender inequality. She also unpacks the PRCA's new definition of PR, reflects on her debate with Sir Martin Sorrell, and shares her honest take on what AI means for practitioners.00:00 - Introduction / What is PR?01:22 - The PRCA's Mission and 2026 Priorities04:59 - How PRCA Membership Works06:39 - Fake Experts and the Case for Industry Standards10:48 - Bridging the Digital and Traditional PR Divide14:42 - AI and the Future of Junior PRs18:03 - Gender, Diversity and PR's Inclusion Problem25:55 - Debating Sir Martin Sorrell and Redefining PR36:03 - AI: Opportunity or Threat?39:57 - The CBE43:04 - Who's Exciting in PR Right Now?Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

Steve and Lou are joined by journalist, editor and AI trainer Harriet Meyer to unpack what AI is actually changing in newsrooms, PR teams and editorial workflows. From research and analysis to campaign planning, disclosure, trust and responsible use, Harriet shares where AI is genuinely useful, where it is mostly noise, and why human judgement still matters more than ever. If you're working in PR, media or content and trying to work out where AI fits into your day-to-day, this episode is a great place to start.Check out Harriet's AI for Media newsletter.00:37 – What has actually changed in journalism?03:04 – Spotting AI early05:21 – Excitement, fear and scepticism09:17 – Where AI is genuinely useful right now12:18 – Tool overwhelm and where to start16:45 – Better use cases for agencies and teams23:34 – The biggest risks of AI misuse35:31 – Where humans still outperform AICheck out the full episode transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

Lou and Steve are joined by freelance journalist Rosie Taylor to discuss how AI is reshaping the relationship between PRs and journalists. They explore the rise of AI-generated content, fake experts and increased verification pressures in newsrooms, alongside what this means for trust, pitching and media relations. Rosie shares what makes a pitch stand out, why exclusives and relevance matter, and how relationships are now built through strong stories rather than schmoozing. They look at responsible uses of AI in PR, the importance of audience-first storytelling, and why authenticity and human connection are becoming the industry’s strongest differentiators.00:00 The Evolving Relationship Between Journalists and PRs02:53 Navigating AI in Journalism12:07 Leveraging AI for Better Storytelling14:44The Future of Journalism and AI24:13The Challenges of Authenticity in Journalism29:00 Transparency in AI Usage for PR Professionals32:20 The Impact of Fake Experts on Journalism39:46 The Human Element in PR and JournalismCheck out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR podcast, Louise Parker and Steve Baker are joined by Gini Dietrich, founder and CEO of Spin Sucks, to explore the future of comms in an AI-fuelled, fractured media landscape. They dive into the origins and evolution of the PESO model, and how it’s become a strategic operating system for modern marketing and comms teams. Gini shares how AI is changing everything from visibility to reputation management, and why structured trust is the next big concept comms professionals need to master. Together, they explore deepfakes, bot-driven outrage, and what it really takes to future-proof your brand in an age of misinformation.00:00 Introduction to Jeannie Dietrich and the PESO Model02:13 The Evolution of the PESO Model06:05 Integrating AI into the PESO Framework09:03 Creating Consistency Across Communication Channels12:46 Building Structured Trust in Brand Messaging16:37 Navigating Misinformation and AI Challenges22:17 Future-Proofing PR and Marketing StrategiesCheck out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Lisa Paasche, mentor, advisor, and founder of Verve Search, for a conversation about building one of the most influential digital PR agencies, and what it’s really like to sell the business you built from scratch. Lisa reflects on the bold creative shifts that fuelled Verve’s success and shares what it takes to balance growth with integrity. Together, they explore the personal cost of leadership, why the post-sale reality didn’t match the dream and how Lisa reconnected with her purpose.00:00:00 – Intro & Lisa’s Legacy in Digital PR00:01:29 – A Crisis Year Sparks a Creative Pivot00:06:06 – Making Ideas Happen00:09:45 – Hiring for Grit, Not CVs00:14:20 – Creative Campaigns That Broke Through00:32:30 – Selling Verve: The M&A Reality00:42:50 – Burnout, Divorce & Redefining Success00:47:38 – Stand-Up, Self-Discovery & Life After VerveCheck out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

Is traditional link building finally dead... or has it just had a rebrand? In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Vince Nero, Director of Content Marketing at BuzzStream, to unpack the future of outreach in a world where coverage is harder to win, attribution is messier than ever and quality beats quantity every time. They explore the differences between US and UK outreach culture, what 'impact' looks like in 2025, and why it might be time to ditch your 100-link campaigns for a more surgical, brand-led approach. You’ll also hear how BuzzStream’s new List IQ tool is helping digital PRs create smarter, hyper-targeted media lists – and why Vince believes the future lies in owned audiences, niche content, and meaningful collaboration across SEO, PR and brand teams.00:00:36 – Blogger Outreach, Infographics & the Early Days of SEO00:06:02 – Why ‘Link Builder’ Has Become a Dirty Word00:13:54 – Owned Audiences & the Rise of LinkedIn for B2B PR00:19:03 – Fewer Links, Better Links: Is That Enough?00:32:21 – Quality Over Quantity: The Links That Actually Matter00:42:07 – Behind the Scenes at BuzzStream: List IQ & What’s NextCheck out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

AI is reshaping the creative industry – but is it helping or harming the work? In this episode of the Digital PR Podcast, Louise Parker and Steve Baker speak to Creative Director Joe Goulcher, known for his outspoken takes on AI, ethics and originality. Joe shares why he refuses to use generative AI in his work, how leading brands are pushing back against the hype, and why consent, craft and credibility still matter. Together, they explore the ethical grey areas of AI-generated content, the environmental cost of machine-made creativity, and how Joe is building an honest, human voice in an industry obsessed with speed and scale.00:07:50 – What AI Really Is (and Isn’t): Joe explains the difference between true artificial intelligence and the large language models often mislabelled as AI.00:10:45 – The Trouble with Generative Tools: From copyright theft to misinformation, Joe lays out the ethical and practical risks of using generative AI in creative work.00:14:30 – Why Big Brands Are Saying No: Joe reveals how companies are actively banning AI in their pitch and production processes.00:29:15 – Craft Still Matters: Joe argues that speed and scale are being prioritised over quality, and why the work often suffers as a result.00:31:20 – Building a Voice on LinkedIn: How Joe built an engaged audience, and why writing like you speak is the secret.00:34:40 – Toxic Hustle Culture Isn’t a Badge of Honour: Joe pushes back on the glorification of burnout and late nights in agency life, and what we should be praising instead.00:40:00 – Advice for the Next Generation: Joe shares advice to creatives starting out today.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

AI is being used to create fake experts and manipulate media – and it’s changing journalism forever. In this episode of the Digital PR Podcast, Louise Parker and Steve Baker speak to journalist Rob Waugh, whose investigations have exposed how AI tools are being used to create fake personas, fake commentary and fake credibility. Rob reveals how he uncovered these stories, what’s driving the rise in AI fakery and why it’s a growing threat to trust in media. Together, they explore the line between smart SEO and unethical manipulation, the role of PR in keeping journalism honest and what the future holds for expert commentary.00:04:52 – The SEO Incentive Behind AI Fakery We dive into how (and why) some brands and agencies are creating fake personas to gain backlinks, mentions and E-E-A-T signals.00:10:25 – Where the Ethical Line Gets Crossed Rob discusses the real-world consequences of AI-generated quotes and why trust matters.00:13:33 – How Newsrooms Are Responding With limited resources and mounting pressure, journalists are under strain. Rob reveals how publishers are introducing verification systems to tackle the problem.00:29:48 – How to Rebuild Trust Between PRs and Journalists From being honest about sign-off processes to meeting in person, Rob outlines what helps a PR become a trusted source and what kills that trust instantly.00:42:12 – Google AI Mode & the Publishing Apocalypse We discuss how Google's shift to AI answers is already slashing publisher traffic and why media businesses are bracing for impact.00:56:00 – Final Thoughts & What’s Next Rob hints at upcoming stories, reflects on the erosion of newsroom resources, and shares where to follow his work (and send anonymous tips).Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, Louise Parker and Stephen Baker sit down with Brett Farmiloe, Founder of Featured and current leader of HARO (Help a Reporter Out). Together, they unpack the evolving landscape of expert commentary and media outreach, exploring how to stand out in a world increasingly cluttered by AI-generated spam. Brett shares practical insights into what makes a pitch truly land: being helpful, authentic, relevant, and timely. He also calls out the pitfalls of the scattergun PR approach, where mass pitching often comes at the cost of relevance and credibility. If you're looking to elevate your expert outreach and stay ahead of the curve in the AI era, this episode is packed with valuable takeaways.00:01:15 - What Makes a Great Pitch? Brett outlines the key elements of an effective pitch, emphasising the importance of quality over quantity.00:06:43 - Navigating AI in Journalism The discussion on the impact of AI on journalism and the challenges it presents, including the need for transparency and verification of sources in the age of AI-generated content.00:08:24 - How to Use HARO Effectively Brett explains how HARO operates, detailing the process for journalists and experts to connect through the platform, and the importance of timely responses.00:12:06 - Future of the Expert Economy Brett expresses optimism about the expert economy's growth, highlighting the increasing demand for genuine human insights in a landscape dominated by AI.00:24:01 - The Role of PR and SEO in Expert Commentary The conversation explores the differences between PR and SEO approaches to expert commentary, discussing the importance of authenticity and the potential for abuse in both fields.00:35:36 - Final Thoughts and Advice for PR Professionals Brett offers practical advice for PR professionals on how to elicit engaging commentary from clients, emphasising the value of collaboration and creativity in the process.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, Louise Parker and Stephen Baker are joined by Rand Fishkin, co-founder of SparkToro and long-time trailblazer in digital marketing, for a conversation about what’s next for PR in an AI-forward industry. They explore why a fixation on backlinks is no longer fit for purpose, and how a smarter, audience-first approach is key to long-term success. Rand unpacks the growing importance of brand context, trusted sources of influence and real visibility. From TikTok to Reddit, search engines to social feeds, it’s clear that the future of PR lies in where people actually spend their attention. And while AI brings its fair share of uncertainty, Rand leaves us with a sense of optimism and a roadmap for adapting with purpose.00:05:30 - The Importance of Digital PR: Rand distinguishes between traditional PR and digital PR, highlighting the need to connect with audiences through genuine sources of influence rather than low-quality link building.00:10:00 - User Behaviour and AI: Discussion on how AI models rely on user behaviour and mentions, and the importance of brand visibility in influential spaces.00:15:00 - The Evolution of Measurement in PR: Rand advocates for a shift away from strict attribution models towards understanding overall brand presence and impact.00:20:00 - Future-Proofing PR Strategies: Exploration of strategies for PR professionals to adapt, like focusing on identifying niche sources of influence and leveraging various platforms for brand visibility.00:25:00 - The Role of AI in Marketing: Rand shares implications of AI in marketing, addressing the anxiety surrounding job displacement and the potential for AI to enhance productivity rather than replace human roles.00:35:00 - The Future of Content Creation: Rand advocates for a balanced approach that combines AI assistance with human creativity to maintain authenticity in messaging.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, Louise Parker is joined by Stephanie Finch to explore the evolving landscape of digital PR – with a particular focus on the growing challenges of link building. As media policies shift and AI transforms how we search, they discuss why it’s time to rethink traditional success metrics. From declining link-to-coverage ratios to the rising importance of brand visibility, this conversation unpacks how digital PR teams can realign client expectations and stay ahead in a changing search landscape.00:00:00 – The Changing Landscape of Digital PR: Lou and Steph reflect on the broader shifts affecting digital PR today – from industry saturation to increasing competition and declining originality.00:01:21 – Link Targets: A Historical Perspective: Steph shares how link expectations have evolved over the past decade, why link building has always been hard, and why the challenge now feels different.00:03:44 – The Impact of Media Changes on Link Building: From newsroom redundancies and paywalls to affiliate models and no-link policies, Steph explore how structural media changes are reducing link opportunities across the board.00:08:34 – Educating Clients on Link Expectations: Steph explains how she uses data and competitor insights to reset client expectations – and why it's essential to reframe conversations around coverage, not just links.00:11:09 – The Role of AI in Digital PR: With Google's AI Overview already live in the US, Lou and Steph discuss how AI is transforming search – and what that means for visibility, PR strategy, and measurement.00:16:40 – Future Metrics in Digital PR: As links become less central, what comes next? They explore future-facing metrics – from brand mentions and message alignment to platform reach and social sentiment.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, Steve Baker is joined by Raquel Pinto, a digital PR expert at Propellernet, to explore how AI is transforming media outreach. Rather than just a content tool, Raquel sees AI as a strategic thinking partner – helping PR professionals work faster, think sharper, and pitch more effectively. From treating AI like an intern to stress-testing hooks and unearthing niche audience insights, she shares how tools like ChatGPT and Perplexity are helping her deliver more focused, personalised outreach. Join us for a conversation that challenges traditional PR practices as we know them!00:02:47 – Embracing AI for Efficiency: Raquel reflects on realising how much time she was spending on manual tasks – and how treating AI like an intern transformed her workflow.00:08:46 – Optimising Media Outreach with AI: From testing campaign angles to understanding journalist preferences, Raquel explains how AI sharpens and speeds up outreach strategy.00:15:51 – Limitations of AI in Creative Thinking: AI can accelerate admin but it can’t make the creative leaps. Raquel discusses where human intuition still reigns in digital PR.00:20:46 – Building Relationships in a Digital Age: As AI-driven pitches increase, trust and personalisation matter more than ever. Raquel shares how she builds meaningful journalist connections.00:25:47 – Practical Tips for AI Integration in PR: Learn Raquel’s go-to prompts, tool tips, and how starting a simple prompt bank can supercharge your day-to-day PR work.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, we’re joined by Stella Bayles, Co-Founder and Director of PR Tool CoverageBook and author of ‘PR's Digital Resolution’, to talk about how PR measurement is evolving – and where it still needs to catch up. Stella shares her perspective on how automation, AI, and SEO techniques have transformed PR reporting, from saving time to proving true business impact. Join us for a conversation that challenges traditional PR practices as we know them!Try the CoverageBook calculator here.00:05:30 - CoverageBook: Stella explains the creation of CoverageBook, highlighting its aim to save PR professionals time by automating the manual process of collating coverage and metrics for reporting.00:10:00 - Evolution of PR Measurement: Discover the significant changes in PR measurement over the past decade, including the shift towards automation and the challenges posed by an overwhelming amount of data.00:15:30 - Common Measurement Mistakes: Stella discusses the pitfalls PR professionals in measuring their results, emphasising the importance of focusing on meaningful engagement.00:20:00 - The Role of AI in PR: Exploring how AI is influencing PR measurement and the importance of human insight in the process.00:25:00 - CoverageBook Case Study: Stella shares how Diageo effectively utilised CoverageBook to measure impressions and secure additional budget for their PR activities.00:30:00 - Future of PR Measurement: Stella offers her insights on the future of PR measurement, discussing the need for integration with marketing and the growing importance of reputation management in the industry.00:35:00 - Future Gazing: Stella reflects on the evolving landscape of PR and invites listeners to connect with her on LinkedIn for further discussions.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, we’re joined by Alex Cassidy, Head of Digital PR at Distinctly, to talk about all things AI and how it’s reshaping our industry. From setting up an internal AI task force to exploring the limits (and risks) of generative tools, Alex shares his view on what’s working, what isn’t, and why human insight still matters. We dig into how AI can be used to sharpen headlines, streamline processes, and even build out creative tools – while also questioning where it might be harming originality or undermining trust. Join us for a conversation that challenges traditional PR practices as we know them!00:01:03 - Alex Cassidy: Alex shares his career journey from sports journalism, to digital PR, to his current role at Distinctly.00:02:43 - Implementing AI in the Team: Discussion on approach to using AI tools, addressing initial fears and the formation of a task force to explore AI's potential.00:05:50 - Early Adopters vs. Skeptics: Reflection on levels of comfort with AI, highlighting the differences between early adopters and those hesitant to embrace new technology.00:10:01 - Practical Applications of AI: Exploration of specific AI tools and their applications in digital PR, including the creation of a tool for generating subject lines and headlines.00:14:51 - Limitations of AI in Idea Generation: Alex discusses the challenges of using AI for original idea generation, emphasising the importance of human creativity and understanding in the PR process.00:22:50 - Future of AI in Digital PR: A look ahead at the potential evolution of AI in the industry, considering the balance between automation and the essential human element in PR work.00:27:08 - Concerns About AI's Impact on the Industry: Discussion on the risks AI poses to the digital PR ecosystem, including the potential for content quality decline and the importance of maintaining robust relationships with journalists.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this episode of The Digital PR Podcast, we had the pleasure of speaking with Lauren Spearman, a TikTok creator and marketing expert with a wealth of experience from top brands like Benefit Cosmetics and Made.com. Lauren shared her journey through the ever-evolving marketing landscape, her advocacy for fair hiring practices, and provided invaluable advice for both job seekers and hiring managers alike. Join us for a conversation that challenges traditional PR practices as we know them!00:02:19 - Lauren's Career Journey: Lauren shares her career path, illustrating her transition from sales to marketing.00:10:24 - Current State of the Marketing Job Market: We discuss the current marketing job market, with Lauren expressing concerns about the dumbing down of job listings and the challenges applicants face in securing roles.00:14:28 - Impact of COVID-19 on Employment: Lauren reflects on how the job market has changed post-COVID, discussing the initial boom and the subsequent downturn, as well as the implications for hiring practices.00:20:09 - Improving the Hiring Process: The conversation explores ways brands and agencies can enhance their hiring processes, including the importance of clear job listings, communication, and feedback for applicants.00:26:03 - Advice for Job Applicants Lauren offers practical advice for job seekers, emphasising the need to showcase achievements, add personality to applications, and avoid a scattergun approach to job applications.00:30:03 - Future Trends in Hiring: The discussion turns to future trends in the job market, including the potential risks of AI in hiring and the implications of returning to office mandates for employees.00:34:08 - The Importance of Personal Branding: Lauren shares her thoughts on personal branding, discussing how it can impact career opportunities and the significance of authenticity in building a meaningful online presence.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

In this episode of The Digital PR Podcast, we had the pleasure of speaking with Charlie Clark, founder of Minty Digital, a search marketing agency based in sunny Barcelona. We explored the intricacies of digital PR in Europe and the cultural nuances involved in pitching to journalists in Spain. Charlie highlighted the significance of cultivating a diverse and inclusive workplace culture, as well as the varying link-building strategies employed across different regions. Join us for a conversation that challenges traditional PR practices as we know them!00:01:30 - Charlie Clark's Career Journey: Charlie shares his background from SEO roles in the UK to founding Minty Digital in Spain, and how the agency has evolved over the past eight years.00:03:50 - Digital PR Adoption in Europe: We explore the differences in digital PR practices between the UK and Europe, touching on link building and the evolving attitudes of journalists in Spain.00:06:30 - Pitching Strategies in Spain: Charlie discusses pitching in Spain, highlighting the importance of data-led campaigns and understanding regional nuances in storytelling.00:10:00 - Outreach Tactics Across Europe: Charlie shared tactics used for outreach, emphasising the value of working with native professionals to enhance communication and understanding.00:20:00 - Expanding into the Spanish Market: We learn how Minty Digital assists UK businesses in breaking into the Spanish market, focusing on brand visibility and the importance of relevant storytelling.00:25:00 - Agency Culture and Team Dynamics: Charlie shares his experiences of running an agency in Barcelona.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

In this episode of The Digital PR Podcast, we dive into the evolving landscape of search and social media with Ray Saddiq, the Global Head of Marketing at Rise at Seven. We discuss if TikTok is a search engine, exploring how user behaviour is shifting and how social platforms are redefining the search journey. Ray shares his insights on the unique features of TikTok that make it a powerful tool for brands, the importance of understanding the consumer journey and how businesses can effectively leverage TikTok for marketing. Join the conversation that challenges traditional PR practices as we know them!00:00:00 - Introduction to Digital PR and CoverageBook: An overview of the podcast and a message from our sponsors.00:01:03 - TikTok as a Search Engine: A discussion on the statement that TikTok functions as a search engine, exploring the perspectives of industry professionals and the platform's search capabilities.00:03:36 - Changing Search Behaviours: Ray shares insights on how consumer search behaviours are evolving, particularly with the rise of platforms like TikTok and the impact of AI on search journeys.00:09:08 - The Popularity of TikTok: An exploration of what makes TikTok so appealing to users, including its immediacy, cultural impact, and the unique experience it offers compared to traditional search engines.00:16:21 - Brands on TikTok: Discussion on how brands can effectively utilise TikTok, including the types of businesses that thrive on the platform and the importance of tailored strategies.00:25:04 - Data and Analytics on TikTok: An examination of the data TikTok provides to brands, including keyword research tools and insights that can help optimise content for better visibility.00:36:38 - Future Predictions for TikTok: Ray shares his predictions for the future of TikTok, including potential developments in search ads, AI integration, and the growth of user-generated content.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, we had the pleasure of speaking with Sophie Mawby, a seasoned in-house PR professional with 20 years experience under her belt. Sophie shared her journey into the world of PR, from her early work experience at a small agency to her current role as Head of Communications at Yoto, a children’s audio platform. We discussed how the rise of influencer marketing and social media has changed the PR landscape, as well as the importance of staying curious and open-minded about new trends and tools. Join the conversation that challenges traditional PR practices as we know them!00:00:00 - Introduction to In-House PR: We discussed the changes in internal communications departments and introduce Sophie Mawby, who brings nearly 20 years of experience in the field.00:05:30 - Sophie’s Career Journey: Sophie shared her career path, detailing her early interest in PR, her education at Bournemouth University, and her extensive experience in the beauty industry, leading to her current role at Yoto.00:10:00 - The Impact of Influencer Marketing: The conversation shifted to pivotal moments in the industry, particularly the rise of influencer marketing and how it has transformed PR strategies.00:15:30 - Skills and Tools in Modern PR: Sophie discussed the evolution of skills and tools in PR, highlighted the importance of adapting to new technologies and the shift from traditional metrics to more comprehensive evaluation methods.00:20:00 - Balancing Work and Family Life: The hosts and Sophie reflected on the challenges of balancing a demanding career in PR with family life and discussed how parenthood has influenced their career goals and definitions of success.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, Steve and Lou welcome Stephen Kenwright, the Director of Strategy and Digital Marketing at Ride Shotgun, a brand and creative agency. Stephen, who is also known for being the co-founder of Rise at Seven, shares his insights on the evolving landscape of digital PR and the critical role of brand building in this space. Join the conversation that challenges traditional PR practices as we know them!00:00:00 - Introduction to Stephen Kenwright - Welcome Stephen Kenwright, Director of Strategy and Digital Marketing at Ride Shotgun, as he shares insights on brand building in digital PR.00:02:00 - Understanding Brand in Digital PR - Stephen explains what brand means why it's crucial for SEO and digital PR professionals to focus on brand building.00:05:30 - The Shift in Digital PR Strategies - Discussion on the evolving landscape of digital PR, emphasising the need for relevance and the challenges of link building in the current environment.00:10:00 - Tools for Measuring Brand Impact - Stephen highlights essential tools for digital PR professionals, including brand trackers and audience insight tools, to measure brand performance effectively.00:24:00 - The Future of Google and Search Engines - A deep dive into the changing dynamics of search engines, the impact of AI, and how brands can adapt to the evolving digital landscape.Check out the full transcript here.-About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Steve and Lou are joined by Paul Stollery, Co-Founder and Creative Director of Hard Numbers. Paul shares his journey from SEO to founding his own agency during 2020 and highlights the importance of measurement and accountability in PR. Addressing the somewhat controversial topic of coverage guarantees and the evolving landscape of digital PR, they discuss a unique model that promises clients specific media coverage targets. Join the conversation that challenges traditional PR practices as we know them!00:00:00 - Introduction to Season 3 - Lou and Steve introduce the third season of the podcast and welcome guest Paul Stollery.00:05:30 - Paul's Career Journey and Launching Hard Numbers - Paul discusses his transition from SEO to PR and the challenges of launching Hard Numbers during the pandemic.00:11:00 - The Concept of Coverage Guarantees - Discussion on the idea of guaranteeing media coverage in PR and how Hard Numbers implements this model.00:17:30 - Challenges and Criticism of Coverage Guarantees - Paul addresses the criticisms surrounding coverage guarantees and the potential pitfalls of working for free.00:24:00 - Measuring PR Success and Tools Used - Exploring measuring success and tools for tracking performance.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Steve and Lou are back with a brand-new season of the Digital PR Podcast! We will be bringing you more incredible guests and lots of interesting conversations we can’t wait for you to hear. Make sure to follow so you don’t miss an episode!–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.

In this minisode, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective on current events, awareness days, pop culture and seasonality. They cover how to find an in for your client to get their voice heard and cut through the noise.00:00:00 - Introduction: Maddie returns to the Digital PR Podcast and sets the stage for discussing the importance of pitch emails.00:01:00 - The Importance of Pitch Emails: Maddie explains why pitch emails are crucial in PR, emphasising the need for a personal touch and a well-structured overview to engage journalists effectively.00:04:00 - Inspiration and Advice for Pitching: The conversation shifts to sources of inspiration for pitching, with Maddie sharing valuable advice she received about providing journalists with all necessary information upfront.00:06:10 - Analysing a Successful Pitch Email: Maddie breaks down one of her best-performing pitch emails, detailing its structure, key components, and the story behind the campaign about the world's bluest water.00:20:00 - Do's and Don'ts of Pitch Emails: Maddie concludes with her top three do's and don'ts for crafting effective pitch emails, highlighting the importance of clarity, thoroughness, and maintaining a human connection.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Not everyone in Digital PR has a traditional or linear career path. But will that set you back in the short, medium or long term? Steve wants to find out, so join us as he delves into Chloe's intriguing career journey, which she describes as a "wonky" or "squiggly" path into the world of PR, starting with a degree in biomedical science! Chloe highlights the importance of being proactive, willing to learn, and adapting to new challenges, especially when working with clients from different industries.00:00:00 - Introduction to the Podcast and Guest Steve Baker introduces the Digital PR Podcast and welcomes guest Chloe to discuss her unique career path in digital PR.00:01:00 - Chloe's Career Journey Chloe shares her unconventional career path, starting from studying biomedical science to working as a tour guide in the Philippines, and how she transitioned into digital PR.00:05:00 - Benefits of a Varied Career Path Chloe discusses how her diverse experiences have equipped her with a broad skill set, emphasising the importance of adaptability, analytical thinking, and time management in her current role.00:10:00 - Skills for Success in Digital PR The conversation shifts to the essential skills for a successful career in digital PR, including the ability to interrogate information, adaptability, and a willingness to learn from others.00:20:00 - Advice for Transitioning into PR Chloe offers advice for those looking to make a career change into PR, encouraging them to embrace their transferable skills and not be afraid to start from the bottom in a new field.Check out the full transcript here.–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

In this episode of the Digital PR Podcast, Steve chatted to Lena Thees, a Senior Digital PR Executive at Propellernet who specialises in the German market. Lena shared insights into the differences between the German and UK media landscapes, highlighting the formality and longer lead times in Germany. She emphasised the importance of being direct and avoiding clickbait when pitching to German journalists. Lena also provided valuable tips for those looking to secure coverage in Germany, such as planning ahead, being patient, and setting appropriate goals.00:01:30 - Lena's Career Journey: Lena shares her background, including her move from Germany to the UK, her studies in media and communication management, and her journey into digital PR through an internship.00:05:00 - Differences in Media Landscapes: The conversation shifts to the differences between the German and UK media landscapes, focusing on the formal approach to journalist outreach and the longer lead times for coverage in Germany.00:10:00 - Digital PR in Germany: Lena discusses the current state of digital PR in Germany, highlighting the challenges and untapped potential in the market compared to the more mature UK landscape.00:20:00 - Top Tips for Pitching in Germany Lena provides valuable do's and don'ts for securing coverage in Germany, emphasising the importance of planning, patience, and understanding the unique media culture.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

What makes the perfect client relationship? It’s a question almost as old as agency land itself, and one that every PR has a different answer to. This week, Steve sits down with Digital PR Director and industry veteran Stephanie Finch, who’s put together a list of client red and green flags to look out for. We talk early signs of a good client, behavioural patterns and breaking down how the PR world has changed over her many years in the industry. From onboarding comms to creative process, these tips will help your client relationships to run smoother than ever.00:00:00 - Introduction to Digital PR: Louise introduces the new season of the Digital PR Podcast and welcomes PR director Steph Finch, who shares her background and career journey in digital PR.00:02:30 - Digital PR vs. Traditional PR: Steph discusses the differences between digital PR and traditional PR, emphasising the focus on link building in digital PR and the evolving nature of both practices.00:06:00 - Intertwining of PR Practices: The conversation shifts to how digital and traditional PR are becoming more intertwined, with both practices learning from each other and adapting to new objectives and KPIs.00:09:30 - Choosing Between Digital and Traditional PR: Steph provides insights on why clients might choose digital PR over traditional PR, considering factors like budget, audience demographics, and measurable outcomes.00:15:00 - Building Relationships Between PR Teams: The discussion highlights the importance of collaboration between digital and traditional PR teams, sharing strategies for building trust and effective communication to achieve common goals.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

The working world has changed immeasurably over the past 5 years. When the pandemic launched us from Mon-Fri 9-5 office hours to fully remote, no one could have predicted what things would look like down the line, and it feels like every agency is doing things differently. Steve is joined by Digital PR Manager Alessandra Carriban, to talk about all of the ways in which the Propellernet team keep momentum up when many of us are apart. We explore the unique working setup at our agency, which emphasises autonomy and a flat structure, allowing everyone to contribute regardless of their position.00:00:00 - Introduction to Digital PR and Team Culture: Steve Baker introduces the podcast and welcomes Alessandra, the digital PR manager, to discuss maintaining team culture in a remote-first environment.00:01:00 - Alessandra's Journey into Digital PR: Alessandra shares her background, detailing her transition from property management to becoming a digital PR manager and her experiences at Propellernet.00:02:30 - Working Setup at Propellernet: The discussion covers the flexible working arrangements at Propellernet, highlighting the autonomy employees have in choosing their work environment and the flat structure of the team.00:05:30 - Challenges of Remote Team Culture: Alessandra identifies the main challenges faced by the team in fostering a strong culture, particularly for new starters and the need for social interaction among team members.00:12:00 - Initiatives to Enhance Team Culture: The conversation shifts to the various initiatives implemented to improve team culture, including topic calls, PR presentations, and structured face-to-face meetings, all aimed at fostering collaboration and connection.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

In this Minisode, join Digital PR Director, Abi Bennetts and PR Creative Director, Richard Paul as they have a bumper conversation about PR personalities and managing your mental health. They delve into burnout red flags, conscientiousness and why sometimes, the best thing to do to protect your mental health at work is to walk away. Enjoy!00:00:00 - Introduction to the Podcast Welcome to the Digital PR Podcast, where Steve Baker introduces the episode and discusses the upcoming mini episodes00:01:30 - Mental Health and Burnout in PR Abi Bennett shares her personal experience with burnout and the importance of discussing mental health challenges within the digital PR industry.00:05:45 - Personality Traits in Digital PR The conversation shifts to the common personality traits found in digital PR professionals, particularly conscientiousness and perfectionism, and how these traits can impact mental health.00:10:00 - Managing Workload and Setting Boundaries Abi and Richard discuss strategies for managing workloads, setting boundaries, and the importance of saying no to prevent burnout.00:20:00 - Navigating a Toxic Work Environment Advice is given for those working in environments that are not supportive of mental health, including the importance of finding someone to talk to and knowing when to leave.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

A lifestyle reporter for The Daily Star, Katie-Anne shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics including health, beauty, fashion, and real-life stories. We delve into Katie-Anne’s typical working day, exploring her shift patterns, story pitching processes, and how she finds inspiration for her articles. She emphasises the importance of topicality and quirkiness in pitches, highlighting that PR professionals should aim to present ideas that resonate with current trends.00:00:00 - Introduction to Season 2: Louise Parker and Steve Baker welcome listeners to the second season of the Digital PR Podcast, highlighting the exciting topics and guests lined up for the series.00:05:30 - Katie-Anne Gupwell's Background: Journalist Katie-Anne Gupwell shares her career journey, detailing her transition from Wales Online to The Daily Star and her focus on lifestyle reporting.00:10:00 - A Day in the Life of a Journalist: Katie discusses her typical working day, including her shift patterns, story pitching processes, and how she balances various topics in her role.00:15:30 - Effective PR Pitching: The conversation shifts to how PR professionals can effectively pitch stories to journalists, with Katie offering insights on timing, relevance, and the importance of understanding the publication.00:20:00 - The Future of Journalism and Digital Publishing: Katie reflects on the evolving landscape of journalism, discussing the impact of social media, AI, and the importance of storytelling in the face of rapid change.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

For this minisode with the Propellernet Digital PR team, we're taking it all the way back to basics with the age old question - what is Digital PR? To give you all the answers, we call on Digital PR Director Steph Finch, who has been in the game since link building was even called link building. Hailing from a totally digital background, and bringing over 10 years of experience to the table, Steph talks about what advice she'd give to people wanting to entre the industry, her favourite campaigns, and why she doesn't actually like the term 'Digital PR'.00:00:00 - Introduction to Digital PR: Louise introduces the new season of the Digital PR Podcast and welcomes PR director Steph Finch, who shares her background and career journey in digital PR.00:02:30 - Digital PR vs Traditional PR: Steph discusses the differences between digital PR and traditional PR, highlighting the focus on link building in digital PR and the evolving nature of both practices.00:06:00 - The Intertwining of PR Practices: The conversation shifts to how digital and traditional PR are becoming more intertwined, with both practices learning from each other and adapting to new objectives.00:09:30 - Choosing Between Digital and Traditional PR: Steph provides insights on why clients might choose digital PR over traditional PR, considering factors like budget, audience demographics, and measurable outcomes.00:15:00 - Building Relationships Between PR Teams: The discussion covers the importance of collaboration between digital and traditional PR teams, sharing strategies for building trust and effective communication to achieve common goals.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

We're joined by Mary Hickey, Senior Digital PR Manager at North and Rich Leigh, Founder and CEO of Radioactive PR. The episode dives into the ongoing debate about remote work versus in-office work, particularly in the context of the post-pandemic world. Throughout the episode, we explore the pros and cons of different working arrangements, the impact on creativity and collaboration, and the challenges of retaining talent in a competitive market.00:00:00 - Welcome: Join Louise Parker and Steve Baker as they kick off the Digital PR Podcast.00:01:31 - Introducing the Guests: Meet Mary Hickey, Senior Digital PR Manager at North, and Rich Lee, Founder and CEO at Radioactive PR. They share their backgrounds and current roles in the digital PR landscape.00:05:12 - The Office vs. Remote Work Debate: The discussion begins on the ongoing debate about working from home, in the office, or a hybrid model. Rich and Mary share their experiences and preferences regarding workplace arrangements.00:10:10 - Agency Policies and Employee Perspectives: Rich and Mary delve into their respective agency policies on remote work and how these have evolved since the pandemic, highlighting the importance of employee satisfaction and agency culture.00:28:03 - Pros and Cons of Current Work Setups: Rich and Mary outline the positives and negatives of their current working arrangements, discussing creativity, collaboration, autonomy, and the challenges of remote training and team dynamics.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

On this week's minisode, Steve is joined by Richard Paul, Propellernet's PR Creative Director. This time it's all about ideas, with conversation topics including creative campaigns, how to overcome an ideas block, and what Richard does in the shower that Steve does in the car...00:00:05 - Introduction to the Digital PR Podcast: Louise introduces the new season of the podcast, featuring mini episodes with guests from the Digital PR team at Propellernet.00:00:30 - Richard Hall's Career Journey: Richard shares his unique path to becoming the creative director at Propellernet, detailing his background in script writing and various roles in digital PR.00:03:34 - The Role of Creativity in Digital PR: Richard discusses the importance of creativity in digital PR, explaining how it underpins the analytical aspects of the industry and enhances storytelling.00:06:34 - Overcoming Creative Blocks: Richard offers practical advice for overcoming creative blocks, including the benefits of stepping away from the desk, consuming media, and keeping a record of ideas.00:10:31 - The Future of Creativity in Digital PR: The conversation shifts to the current state of digital PR campaigns, discussing the criticism of repetitive formats and the importance of innovation and meaningful storytelling.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Louise & Steve welcome Isa Lavahun, a seasoned freelance search strategist with 15 years of experience in digital PR, content, social media and influencer marketing. Isa shares her journey from working at Propellernet to becoming a freelancer, highlighting the pros and cons of each role she has taken on, including her experiences in both agency and client-side positions.00:00:07 - Welcome: Louise Parker and Steve Baker introduce the Digital PR Podcast, highlighting the exciting topics and guests to come.00:01:31 - Guest Introduction: Freelance search strategist Isa Lavaughan shares her extensive background in digital PR, content, and influencer marketing, detailing her journey from agency work to freelancing.00:07:41 - The Freelancing Experience: Isa discusses the pros and cons of freelancing, including the flexibility it offers and the challenges of financial security, while reflecting on her preference for this work style.00:12:08 - The Rise of Digital PR Freelancers: The conversation shifts to the increasing number of digital PR freelancers, exploring the reasons behind this trend, including the impact of COVID-19 and the search for work-life balance.00:23:20 - Client Challenges and Gripes: Isa outlines her main frustrations when working with clients, including misconceptions about link volume, understanding the value of digital PR, and the importance of educating clients on SEO.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Everyone knows that PR calendars flow on a combination of current events, awareness days, pop culture and seasonality. Sometimes, though, it can be tricky to find an in for your client to get their voice heard above the noise, especially if their offering is seemingly unrelated. This week, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective. She details how it worked for one of Propellernet's most successful reactive campaigns, and touches on her favourite niche-based OOH campaign and content campaigns too.00:00:00 - Introduction to the Digital PR Podcast: Louise introduces the new season of the podcast, featuring mini episodes with guests from the Digital PR team at Propellernet.00:01:00 - Maddy Davis Career Journey: Maddy shares her background in journalism and how she transitioned into digital PR, highlighting her experiences and current role at Propellernet.00:02:00 - Understanding Niche in Digital PR: Maddy explains what a niche means in the context of digital PR, emphasising that businesses of all sizes can effectively utilise PR to tap into their specific expertise.00:03:30 - Examples of Niche Campaigns: Maddy discusses her favourite niche campaigns, including a creative Pancake Day story for Rated People, showcasing how to leverage specific expertise for impactful PR.00:17:00 - Advice for Creating Niche Campaigns: Maddy offers practical advice for PR professionals on identifying and developing niche campaigns, including the importance of mapping out client expertise and securing pre-approved quotes.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Lou & Steve welcome Andy Barr, the CEO of the award-winning agency 10 Yetis Digital. With nearly 20 years of experience in the industry, Andy shares his insights on digital PR, crisis communications and the evolution of the field. We kick off the conversation by discussing Andy’s diverse background, which includes stints in political analysis and financial services before he ventured into the world of PR. He reflects on how he transitioned from crisis communications to digital PR, emphasising the importance of links and SEO in modern PR strategies. Throughout, Andy offers practical advice on handling PR crises, emphasising transparency and the importance of not lying to cover up mistakes.00:00:07 - Welcome to Season 2 Louise Parker and Steve Baker introduce the second season of the Digital PR Podcast, highlighting exciting topics and their new sponsor, Coveragebook.00:02:04 - Meet Andy Barr Andy Barr, CEO of 10 Yetis Digital, shares his extensive background in PR, from political analysis to crisis communications, and his journey into digital PR.00:05:50 - The Evolution of Digital PR Andy discusses the emergence of digital PR, its relationship with traditional PR, and how the focus on SEO and links has transformed the industry.00:10:31 - Common PR Missteps The hosts and Andy explore frequent mistakes in PR, including the pitfalls of automated outreach and the importance of targeted communication with journalists.00:39:54 - The Future of Digital PR Andy shares his insights on the future of digital PR, touching on the ongoing relevance of links and the potential impact of AI on the industry.Check out the full transcript here.–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

For this week's minisode, Lou grabs a quick chat with Propellernet's resident AI whizz, Digital PR Executive Raquel Pinto. Raquel uses AI throughout her work practices, from planning to campaign ideation, and is a huge advocate for AI experimentation across her various social media channels. If you're looking for some great AI insights, you've found the right place.00:00:01 - Introduction to the Minisode Louise introduces the new season of the Digital PR Podcast, featuring mini episodes with team members discussing current topics of interest.00:01:05 - Raquel's Career Journey Raquel shares her unique background transitioning from law and economics to digital marketing, highlighting her passion for the industry.00:02:45 - Embracing AI in Digital PR Raquel discusses the benefits of AI tools like ChatGPT for PR professionals, focusing on data organisation and enhancing writing tasks.00:04:47 - Risks and Considerations of AI The conversation shifts to the potential risks of AI reliance in digital PR, emphasising the importance of human insight and creativity.00:07:17 - The Future of AI in PR Raquel predicts the evolution of digital PR with AI, including the decline of mundane campaigns and a greater emphasis on creativity and unique data interpretation.Check out the full transcript here.–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Amy Smithers, Head of Communications at GetAgent, shares her extensive background in journalism & digital PR, particularly within the property sector, and explains her transition from agency to in-house roles. We discuss the challenges and rewards of collaborating with agencies, the significance of quality over quantity in PR results, and the evolving role of AI in the industry.00:00:07 - Introduction to Season Two Louise and Steve welcome listeners back to the Digital PR Podcast, introducing the exciting topics and guests lined up for the new season, including crisis communications and insights from in-house clients.00:01:31 - Client Perspective on Digital PR The hosts introduce Amy Smithers, Head of Communications at GetAgent, who shares her extensive background in journalism and digital PR, discussing her transition from agency to in-house roles.00:04:28 - The Fun of Property PR Amy explains her passion for property PR, highlighting the creative potential in linking various topics to the property sector, and shares a fun example involving Taylor Swift-themed street names.00:08:07 - Working with Agencies Amy discusses the importance of collaboration with agencies like Propellernet, detailing how they complement in-house efforts and the significance of sharing results to evaluate campaign effectiveness.00:30:01 - The Future of Digital PR Amy shares her insights on the future of digital PR, emphasising the role of AI in streamlining processes and the need for authentic brand storytelling through integrated marketing campaigns.Check out the full transcript here.–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

For the first mini episode of the season, Lou catches up with Digital PR Director at Propellernet, Abi Bennetts. They discuss the pros and cons of using Twitter or X for Digital PR, building your personal brand and tips and advice for using the platform in your day-to-day.00:00:05 - Introduction to the Minisode Louise introduces the new mini episodes of the Digital PR Podcast featuring members of the Propellernet team, starting with Abby.00:01:34 - Abby's Journey in Digital PR Abby shares her background and experiences in digital PR, detailing her career progression and the opportunities that arose from her initial use of Twitter.00:03:39 - Positive Uses of Twitter for Digital PR Abby discusses the benefits of Twitter for networking and personal branding within the digital PR industry, highlighting the community aspect and opportunities for connection.00:07:35 - The Darker Side of Twitter The conversation shifts to the negative aspects of Twitter, including mental health impacts, the potential for critique, and the toxicity that can arise within the industry.00:17:24 - Tips for Using Twitter Effectively Abby offers advice for digital PR professionals on how to use Twitter productively, including setting boundaries and following inspiring industry figures while maintaining a healthy relationship with the platform.Check out the full transcript here.–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

This week we're discussing digital PR in the US with Bri Godwin Huyke, noting that it is still developing compared to the UK, with many clients lacking a foundational understanding of its benefits. We touch on the differences in pitching styles between US and UK journalists and explore the significance of relevance in link building & differences in client expectations. 00:00:07 - Introduction to Season Two Louise Parker and Steve Baker welcome listeners back to the Digital PR Podcast for its second season, highlighting exciting topics and a new sponsor.00:01:31 - Guest Introduction: Bri Godwin-Hoyk Bri Godwin-Hoyk, a digital PR manager at Journey Further, shares her background and expertise in digital PR, particularly in the US market.00:04:09 - Current State of Digital PR in the US Bri discusses the differences in digital PR maturity between the US and the UK, noting the challenges of educating clients about the benefits of digital PR.00:12:13 - Personalisation in Pitching The conversation shifts to the importance of personalising pitches to US journalists, contrasting it with the UK approach and discussing the impact of relevance.00:18:03 - Differences in Story Styles Bri outlines the types of stories that resonate well with US journalists, emphasising the preference for data-led pieces and the slower pace of placements compared to the UK.Check out the full transcript here.–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

In this episode we welcome the Director of Strategy at Propellernet, Sophie Coley, to discuss the intricacies of digital PR strategy. With over 15 years of experience at Propellernet, Sophie shared her journey from a PR intern to a strategic leader. We discussed the significance of client collaboration in developing effective strategies, noting that clients with a strong strategic appetite tend to yield better results. We touched on the challenges of selling strategy to clients, the importance of ongoing reporting, and how to keep strategies on track. Sophie emphasised strategies should evolve rather than be constantly tweaked in response to every change, advocating for a long-term commitment to strategic goals.00:00:07 - Introduction to the Digital PR Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, who share their extensive experience in the digital PR industry and discuss its evolution.00:01:17 - Meet Sophie Coley Sophie Coley, Director of Strategy at Propellernet, shares her journey from PR intern to strategic leader, highlighting her background in journalism and the evolution of PR practices over the years.00:04:34 - Defining PR Strategy Sophie discusses what constitutes a PR strategy, emphasising the importance of understanding goals, target audiences, and the relationship between digital PR and broader SEO strategies.00:09:16 - Strategy vs. Tactics The conversation delves into the common confusion between strategy and tactics, with Sophie explaining how a clear strategy provides direction while tactics are the specific actions taken to achieve those goals.00:13:29 - Client Collaboration in Strategy Development Sophie highlights the significance of client involvement in developing effective strategies, discussing how strategic appetite and collaboration can lead to more successful outcomes in digital PR campaigns.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Steve and Lou welcome PR Creative Director Mark Perkins! With nearly 25 years of experience in agency life, Mark shares his insights on the evolving landscape of digital PR, particularly focusing on the nuances of new business pitching. We dive into the complexities of what makes a successful pitch, emphasising that while creative ideas are crucial, they are not the sole factor in winning a client. Mark highlights the importance of understanding the brand, audience, and market dynamics before jumping into creative brainstorming. He stresses the need for a solid strategy based on human insights, which can often be the key to winning pitches.00:00:07 - Introduction to the Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Mark Perkins.00:01:27 - Meet Mark Perkins Mark Perkins shares his extensive background in PR, detailing his journey from being the first employee at Cow agency to his current role as Creative Director, highlighting his passion for creative and provocative work.00:03:23 - The Importance of Strategy in Pitching Mark discusses the critical role of strategy in new business pitches, emphasising that understanding the brand, audience, and market is essential before diving into creative ideas.00:10:41 - The Value of Tissue Sessions The conversation shifts to the significance of tissue sessions in the pitching process, where ideas can be stress-tested and refined based on client feedback, ensuring alignment with their expectations.00:42:52 - Ideal New Business Pitch Process Mark outlines his vision for a perfect new business pitch process, focusing on clear briefs, thoughtful client engagement, and the importance of receiving constructive feedback, regardless of the pitch outcome.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

We had the pleasure of speaking with Gisele Navarro, co-founder of Neomam, renown for exceptional hero content. As we delved into the topic of relevancy in digital PR, Gisele shared her insights on how the concept of relevance has evolved over the years, particularly in the context of link building and content creation. Throughout our conversation, we explored the challenges of defining relevance, especially when it comes to balancing SEO needs with brand messaging. Gisele pointed out that many professionals in the industry tend to be too literal in their interpretation of relevance, which can stifle creativity and limit the potential for innovative campaigns.00:00:07 - Introduction to the Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Giselle Navarro.00:01:54 - Meet Giselle Navarro Giselle shares her background, including her journey from Argentina to becoming the CEO of Neomam, a renowned content marketing agency, and her passion for content-led link building.00:04:41 - The UK Digital PR Scene The hosts and Giselle discuss the differences in the digital PR industry across the globe, particularly focusing on the UK's advanced approach to content-led link building and the influence of leading agencies.00:09:01 - Understanding Relevancy in Digital PR Giselle explains her perspective on relevancy, highlighting its importance in digital PR and how it has evolved over time, particularly in relation to audience and topic relevance.00:41:05 - Delivering Relevant Work The conversation wraps up with insights on how to ensure the delivery of relevant work through effective client briefs, understanding client needs, and identifying appropriate verticals for campaigns.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

We had the pleasure of interviewing Luke Cope, co-founder of Bottled Imagination. He shared insights into how he approaches company culture as a start-up agency, emphasising the importance of creating a culture based on values and employee input rather than just superficial perks. We discussed the work-life balance and motivation strategies for employees.00:00:00 - Introduction to Digital PR Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Luke Cope.00:01:30 - Meet Luke Cope Luke shares his background in digital marketing, detailing his journey from various jobs to co-founding his new agency, Bottled Imagination, and the importance of company culture.00:03:30 - Defining Company Culture Luke discusses what company culture means to him, emphasising that it should be shaped by employees rather than just values displayed on walls, and the significance of creating an enjoyable work environment.00:10:00 - Impact of COVID on Agency Culture The conversation shifts to how the pandemic has changed workplace dynamics, including the shift to hybrid working and the challenges of maintaining a cohesive culture in a flexible work environment.00:20:00 - Motivating Employees and Addressing Failure Luke reflects on what motivates individuals to produce their best work, the importance of understanding diverse motivations, and how to address failure constructively within the agency.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

We chat all things reactive PR and newsjacking with experienced digital PR specialist and SEO speaker, Sophie Rhone. The episode dives into the critical importance of putting clients at the very heart of conversations and explores strategies to reach a larger audience through timely, relevant, and engaging content. We delved into the benefits of reactive PR, such as engaging with trending topics and breaking news to capture audience attention.00:00:00 - Introduction to Digital PR Welcome to the Digital PR Podcast, where hosts Steve Baker and Louise Parker introduce the topic of reactive PR and newsjacking.00:01:20 - Understanding Reactive PR and Newsjacking Sophie Rone explains the concepts of reactive PR and newsjacking, discussing how brands can position themselves as experts by responding to breaking news and trends.00:05:30 - The Popularity of Reactive PR The conversation shifts to the increasing adoption of reactive PR by agencies and brands, with Sophie discussing the benefits of quick turnaround stories compared to traditional hero campaigns.00:12:00 - A/B Testing in Reactive PR Sophie shares insights on A/B testing in reactive PR, emphasising the importance of testing different headlines and pitches to maximise the chances of media coverage.00:20:00 - Future of Reactive PR The discussion concludes with predictions about the future of reactive PR, including the potential for planned reactive strategies and the importance of creativity in the industry.Check out the full transcript here.–About the Digital PR PodcastThe Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can listen on Spotify, Apple Podcasts, or watch on Youtube.We started the podcast back in December 2022, hosted by our very own Heads of PR at Lou and Steve. Since then we have launched three seasons featuring a variety of conversations with guests from the digital PR industry, alongside lots of insightful 'minisodes' with some of our own PR team sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.To check out our socials and other useful links click here.

Digital PR expert, Mark Rofe is known for his creative and unconventional campaigns. He shared his insights on creativity and highlighted some of his favourite campaigns, such as the Duolingo tattoo translation service and the German rail network's Doppelganger Destinations campaign. Mark's perspective on creativity and problem-solving provided valuable insights for both new and experienced professionals in the industry.00:00:00 - Introduction to the Podcast Welcome to the Digital PR Podcast where our hosts discuss the evolution and current state of the digital PR industry.00:01:07 - Meet Mark Rofe Introduction of our guest, a digital PR expert known for his creative campaigns and unique projects, including selling Christmas trees and the "Edit My Ex" campaign.00:04:34 - The Importance of Creativity in Digital PR Discussion on the significance of creativity in digital PR, exploring how it differentiates campaigns and the challenges faced in a competitive landscape.00:10:15 - Finding Inspiration for Ideas Mark shares his approach to generating creative ideas, emphasising the importance of understanding client problems and finding playful solutions.00:18:26 - The Future of Digital PR and Creativity A conversation about the potential for digital PR to be as creative as traditional PR, the impact of SEO on creativity, and the need for originality in campaigns.Check out the full transcript here–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Louise Parker and Steve Baker have both been working in the digital PR space for over 10 years now and, in the last few years, they have seen the industry explode along with a lot of interesting conversations. So, we wanted to introduce The Digital PR Podcast to cover just that, what Lou and Steve chat about each day and introduce some amazing guests across the series to cover all the big topics! Stay tuned to find out more.