The eCom Growth Show

Most brands think they know what their customers want.They don’t.In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Chen, co-founder of PickFu, to break down how top brands are removing guesswork and making smarter decisions before they launch.From Amazon listings to product packaging, brand names, and even game design. Justin shares how real human feedback is helping businesses validate ideas, avoid costly mistakes, and move faster with confidence.If you’re relying on gut instinct, copying competitors, or “hoping it works”… this episode will challenge everything you think you know.You’ll learn: ◦ Why most Amazon sellers get their main image wrong (and how to fix it) ◦ The hidden flaw in relying only on A/B testing ◦ How to get unbiased customer feedback that actually converts ◦ How AI is changing consumer research workflows ◦ Why testing BEFORE launch is the biggest competitive advantage todayThis is a must-watch for any eCommerce brand that wants to stop guessing and start winning.🔗 Connect with Justin Chen Website: https://www.pickfu.com LinkedIn: https://www.linkedin.com/in/justinchen Email: [email protected]👉 Want to try PickFu? Use code DANAN for 50% off your first poll!⏰ Timestamps00:00 Introduction & Justin’s background00:40 How PickFu was born from a real problem02:42 The biggest mistake sellers make (not testing)03:50 Why your “favorite” creative usually loses04:49 How to avoid biased survey questions06:42 How AI is changing consumer research09:05 PickFu vs Amazon A/B testing11:11 When you can skip split testing entirely11:41 What onboarding with PickFu looks like13:11 Pricing model explained (pay-as-you-go)16:09 Real-world use cases beyond Amazon18:42 AI workflows + PickFu integration20:36 How to get started (step-by-step)22:06 Support, onboarding, and team training23:16 Final thoughts + 50% discount code#TheeComGrowthShow #eCommerceGrowth #PickFuKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Copycats are stealing your sales, but what if IP enforcement could become a hidden growth channel for your ecommerce brand?In this episode of The eCom Growth Show, Danan Coleman sits down with Alan Li, Co-founder of CopyCatch.AI, to talk about how eCommerce brands can fight back against copycats, counterfeiters, and marketplace infringers on Amazon, Walmart, eBay, Etsy, Temu, and more.Alan shares how copycats helped crush one of his brands from $7M in annual revenue down to $1.5M, why basic DMCA takedowns often fail, and how he later used contingency-based Schedule A lawsuits to collect over $100K+ in settlements while doubling his Amazon revenue after removing copycats.They also cover why IP protection is more than legal defense, it can become a serious growth lever for brands losing revenue to knockoffs. Alan explains how copyrights, trademarks, trade dress, AI-powered evidence collection, and attorney-led enforcement can help small-to-mid-sized eCommerce brands reclaim stolen market share.If your products, images, packaging, or brand identity are being copied online, this episode is a must-watch.🔗 Connect with Alan Website: https://copycatch.ai LinkedIn: https://www.linkedin.com/in/alan-li-359456185 Email: [email protected] Free IP Infringement Case Evaluation: https://forms.gle/s5AMaSuAy7zgQq517 (Don’t forget to mention The eCom Growth Show!)⏱️ Timestamps00:00 Introduction00:50 Meet Alan from CopyCatch.AI01:20 Alan’s eCommerce background02:50 How copycats destroyed a $7M brand04:10 Building a viral home goods brand05:00 Copycats flood Amazon, Walmart, eBay, and Temu06:00 Why marketplace takedowns often fail08:44 What DMCA means09:10 Why DMCA is outdated for modern eCommerce11:38 Finding an attorney who could actually help12:46 How Alan collected over $100K in settlements14:06 Why copyrights matter for enforcement16:00 Trademark, copyright, and trade dress explained19:20 Why IP enforcement is a hidden growth channel21:14 How removing copycats doubled Amazon sales24:01 Why DMCA takedowns can be a waste of time28:03 How Schedule A lawsuits work29:37 How CopyCatch.AI uses AI for enforcement31:24 What brand owners need to do to start34:12 Alan’s free consultation offer35:06 Where to connect with Alan#TheeComGrowthShow #AmazonSellers #CopyCatchAIKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What does it actually take to grow an eCommerce brand in the UK and Europe?In this episode of The eCom Growth Show, Danan Coleman sits down with Drew Cooper, Head of Sales at Expandly, to break down the real difference between simply selling internationally and truly expanding into overseas markets.If you are an eCommerce founder thinking about entering the UK or Europe, this conversation covers the operational and strategic realities most brands underestimate. Drew shares what it takes to build a sustainable international expansion plan, including how to think about VAT, customs, compliance, localization, fulfilment, inventory placement, customer experience, and marketplace readiness.They also unpack one of the biggest mistakes brands make: assuming cross-border shipping is the same thing as real international expansion. From testing demand to deciding when to place stock in-region, this episode is packed with practical advice for brands that want to scale the right way.In this episode, you’ll learn: • The difference between selling cross-border and expanding internationally • When shipping from your home country stops being the best model • Why localization matters more than most brands think • Common mistakes with VAT, customs, and compliance • Why the UK is often the smartest first step for US brands • How fulfilment speed and returns impact conversion in Europe • What founders should do before committing to UK or EU expansionWhether you sell on Amazon, Shopify, or both, this episode will help you better understand what international growth really requires before you invest time, money, and inventory into a new market.🔗 Connect with Drew Cooper Website: https://expandly.com Email: [email protected] LinkedIn: https://www.linkedin.com/in/drew-cooper-27361995 Instagram: https://www.instagram.com/andycooper9 Facebook: https://facebook.com/TheEcommExperts👤 About Drew CooperDrew Cooper is the Head of Sales at Expandly and works with eCommerce brands navigating the operational and commercial realities of international expansion. He helps brands enter the UK and European markets with the right approach to marketplace strategy, localization, compliance, VAT, logistics, and fulfilment.⏰ Timestamps00:00 Intro00:05 Welcome to the episode01:03 Who is Drew Cooper?02:20 Why localization matters in the UK and Europe05:40 Selling internationally vs expanding internationally08:31 When cross-border shipping stops making sense11:17 Is there a revenue benchmark before expanding?13:35 Why the UK is often the best first step14:58 The Netherlands, Germany, and EU market entry considerations16:09 Common mistakes with VAT, customs, and compliance22:45 How customer experience changes with local fulfilment26:08 First practical steps before expanding into Europe29:49 When it makes sense to pull back from Europe30:20 Expandly’s free discovery call31:32 How to connect with Drew#TheeComGrowthShow #InternationalExpansion #EcommerceGrowthKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Most eCommerce founders don’t struggle with growth, they struggle with money.In this episode of The eCom Growth Show, Danan Coleman sits down with Emily Reeves, VP of Capital Solutions at Bridge Marketplace, to break down the truth about eCommerce financing, what options actually exist, how lenders think, and where founders go wrong.If you’ve ever considered taking a loan to scale inventory, fund ads, or grow faster… this episode is for you.Emily walks through the real financing landscape for eCommerce brands: from revenue-based lending and inventory financing to traditional bank loans and explains why not all capital is created equal.They also unpack how lenders evaluate your business, including how your revenue, inventory, and cash flow determine how much you can actually borrow and at what cost.One of the biggest takeaways? The “easy money” that shows up fast is often the most dangerous. Many founders fall into the trap of high-interest loans that drain their cash flow daily or weekly, making it nearly impossible to scale sustainably.Emily also shares a powerful rule: you can’t have money that is good, cheap, and fast all at once. The faster the funding, the more expensive and risky it becomes for your business.Beyond financing options, this episode dives deep into financial literacy for founders. From understanding margins to actually knowing your numbers, Emily explains why relying on your accountant isn’t enough and how not knowing your financials can cost you opportunities (or worse).They also explore what’s changing in today’s lending market, including stricter bank requirements, shifts in SBA loans, and why alternative lenders are becoming more common often at a much higher cost.If you’re thinking about raising capital, funding inventory, or scaling your eCommerce brand, this episode will help you make smarter, more strategic decisions with your money.🔗 Connect with Emily Reeves LinkedIn: https://www.linkedin.com/in/emilyelizabethreeves⏱️ Timestamps00:00 Introduction00:24 What Emily Does at Bridge Marketplace00:59 Financing Options for eCommerce Brands02:10 How Much You Can Borrow03:11 Understanding Loan Costs & APR04:23 Emily’s Path Into Finance05:15 From Factoring to CPG Lending06:00 What Are Slotting Fees?06:25 Amazon Pricing & Buy Box Risks08:31 Biggest Financing Mistakes Founders Make09:37 The “Good, Cheap, Fast” Rule10:02 Why Founders Must Know Their Numbers11:31 The Reality of eCommerce Margins13:09 Using Data & AI for Financial Insights14:54 What’s Happening in the Lending Market15:49 What is the Prime Rate?16:41 SBA Loan Changes You Need to Know17:37 Why Bank Lending Is Getting Harder18:29 The Rise of Predatory Lending19:05 Why “Cheap Money” Isn’t Actually Cheap20:36 When to Take on Debt21:41 How Bridge Marketplace Helps Founders#TheeComGrowthShow #eCommerceFinance #BusinessLoansKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What does it take to build a 7-figure beauty brand without Amazon, big box retail, or plastic packaging?In this episode of The eCom Growth Show, Danan Coleman is joined by Kate Assaraf, founder of DIP, to talk about building a sustainability-forward haircare brand that’s thriving by doing things differently. From launching salon-quality shampoo and conditioner bars to championing women-owned refill stores across the country, Kate shares how she turned frustration with “greenwashed” products into a fast-growing brand with real impact.This conversation goes beyond eCommerce strategy. Kate opens up about the plastic crisis, the hidden frustrations behind sustainable shopping, why most “eco-friendly” products fail to win repeat buyers, and how she built a loyal customer base by focusing on product performance first. She also shares why keeping DIP off Amazon was a values-based business decision, how understanding the customer shaped every part of the brand, and what founders should know before starting a product business today.If you care about brand building, sustainability, customer psychology, retention, honest marketing, and building an eCommerce business with intention, this episode is packed with insights.In this episode, we cover: • How Kate built a 7-figure brand outside Amazon • Why DIP focuses on refill stores and independent retail • The real problem with many sustainable products • What customers actually want from plastic-free beauty • How to build a brand around values without sacrificing growth • The role of AI in beauty marketing and product development • Why customer understanding matters more than trends • What it means to grow a business without losing your mission🔗 Connect with Kate Assaraf: LinkedIn: https://www.linkedin.com/in/kate-assaraf-b25a741a7/ Instagram: https://www.instagram.com/dipalready/ Website: www.dipalready.com⏰ Timestamps:00:00 Intro00:44 Meet Kate Assaraf and the story behind DIP02:24 Why plastic-free haircare became her mission07:32 How Kate built a 7-figure brand off Amazon11:33 What pushed her to create DIP16:03 The problem DIP was designed to solve17:34 Kate’s goals for the company19:04 Saving money with long-lasting haircare21:20 Building products for every hair type in one household24:29 Why daily-use haircare matters28:55 How to build a business that lasts without pushing volume31:55 Growing a company without losing the human side35:08 The difference between fragrance-free and unscented41:20 AI in beauty: opportunity vs. risk47:24 Why ethical profit matters in business52:18 Kate’s advice for anyone starting a brand today56:30 How she studied real customer behavior before launching59:22 Why DIP refuses to sell on Amazon01:01:12 Building community through independent retail01:05:10 Where to find DIP01:06:21 Final thoughts#TheeComGrowthShow #SustainableBeauty #HaircareBrandKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What if the next big conversion lift on Amazon isn’t better copy, stronger A+ Content, or another PPC tweak, but a 3D interactive model?In this episode of The eCom Growth Show, Danan Coleman talks with Ganesh Singh, COO of 3DImages.ai, about why 3D product models are quickly becoming one of the most overlooked growth levers in eCommerce.Ganesh explains how interactive 3D models can increase dwell time, improve shopper engagement, reduce returns, and help brands stand out in crowded Amazon categories. He also shares why this isn’t just for furniture, sunglasses, or fashion, even everyday products like supplements, foam rollers, and skincare can benefit from immersive product experiences.The conversation also dives into the future of interactive shopping, how Amazon is thinking about 3D and AR, and why brands that adopt these features early may gain a real advantage while competitors are still relying on static content alone.If you sell on Amazon or Shopify and want to understand where product presentation is heading next, this episode is a must-watch.In this episode, we cover: • Why Amazon is pushing 3D interactive models • How dwell time can influence conversion performance • Why 3D models may reduce product returns • The role of AR and virtual try-on in the future of shopping • How 3D assets can also power lifestyle images and animations • A real example of conversion growth from adding 3D to a listing • What new Amazon sellers should focus on to stand out🔗 Connect with Ganesh Singh: LinkedIn: https://www.linkedin.com/in/ganesh-singh-157565169/ Instagram: https://www.instagram.com/3dimages.ai/ YouTube: https://www.youtube.com/@3dimages-ai Website: https://3dimages.ai⏳ Timestamps00:00 Introduction to Ganesh Singh and 3DImages.ai00:29 How Ganesh got started in eCommerce and 3D01:48 What 3D interactive models actually do for shoppers03:08 Why even everyday products can benefit from 3D04:32 What brands need to create a 3D model05:40 Making 3D model creation simple and scalable07:04 Why Amazon sellers should pay attention now08:20 How 3D models increase dwell time and reduce returns10:47 The future of interactive shopping14:17 Beyond Amazon listings: AI lifestyle images and animations17:48 A case study on conversion growth with 3D18:55 Advice for new Amazon sellers entering competitive categories21:37 How to learn more about 3DImages.ai23:22 Final takeaway on engagement, dwell time, and conversion#TheeComGrowthShow #AmazonSeller #3DCommerceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Most Amazon sellers focus on the first sale.But the real growth happens after the click and after the purchase.In this episode of The eCom Growth Show, Danan Coleman speaks with Pietro Mappers, founder of Success Mappers, about how understanding the Amazon customer journey can dramatically improve conversions, reduce ad costs, and drive long-term brand loyalty.Pietro has been building and scaling Amazon brands in Europe since 2017, first with his own Amazon store and later through his agency helping brands expand across Amazon EU marketplaces. In this conversation, he breaks down how sellers can think beyond listings and ads to optimize every touchpoint that influences a buyer’s decision.You’ll learn why the main image might be the highest ROI optimization on Amazon, how keyword intent reveals exactly what customers want, and why post-purchase experience and packaging can create repeat buyers and referrals.If you want to compete in today’s crowded Amazon marketplace, understanding the full customer journey, from first click to repeat purchase is essential.What You’ll Learn: • What the Amazon customer journey really looks like • Why your main image can dramatically increase click-through rate • The biggest optimization opportunities most sellers miss • How keyword intent reveals customer behavior • Why packaging and post-purchase experience drive long-term growth • The order Amazon sellers should prioritize when optimizing listingsAs competition on Amazon increases, the brands that win are the ones that optimize every step of the buying journey, not just the listing.🔗 Connect with Pietro Mappers LinkedIn: https://www.linkedin.com/in/pietro-mappers/ YouTube: https://www.youtube.com/@SUCCESSMAPPERS Podcast: https://successmappers.com/podcast Website: https://successmappers.com⏱️ Timestamps00:00 Introduction to Pietro Mappers00:43 How Success Mappers started01:19 Why being both a seller and agency matters02:57 What the Amazon customer journey is04:38 Amazon vs traditional eCommerce journeys06:27 Why understanding the journey matters for sellers07:34 Why Amazon optimization is harder today10:13 The highest ROI optimization for Amazon listings11:41 Why the main image drives clicks and traffic13:17 The most overlooked part of the customer journey14:45 How packaging can increase repeat sales17:02 Why lifetime customer value matters more than the first sale18:17 Where sellers should start optimizing19:40 Keyword research and understanding customer intent20:05 Why listing images drive conversions20:14 Packaging marketing and brand loyalty#TheeComGrowthShow #AmazonFBA #AmazonSellerKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

TikTok Live is quickly becoming one of the most powerful sales channels in eCommerce and most brands still aren’t using it.In this episode of The eCom Growth Show, Danan Coleman speaks with Jason Termechi, a former TikTok Live employee who helped brands generate over $14M in Live GMV in just 18 months. Jason shares how brands are using live streaming to drive discovery, build community, and convert viewers into customers in real time.They break down what actually works on TikTok Live, why high-production studios aren’t necessary, and how brands can turn simple livestream setups into serious revenue channels. Jason also reveals how TikTok’s new auction features and live shopping ecosystem could reshape how products are sold online.If you’re an eCommerce brand looking for new growth channels, this episode explains why live commerce might be the next big opportunity.You’ll learn: • Why TikTok Live is one of the best discovery tools for brands • The simple setup you actually need to start live selling • How top sellers structure livestreams for conversions • Why authenticity beats high production every time • How TikTok auctions could transform product salesLive commerce is still early and the brands that move first could dominate the space.🔗 Connect with Jason Termechi Website: https://jasontermechi.com LinkedIn: https://www.linkedin.com/in/jasontermechi Instagram: https://www.instagram.com/in/jasontermechi Facebook: https://www.facebook.com/jasontermechi⏰ Timestamps00:00 Introduction00:45 Jason’s background in Amazon Live and TikTok Live01:49 Do you need expensive gear to livestream?03:00 Why simple setups often perform better04:39 OBS and streaming tools explained07:33 Why brands should consider TikTok Live09:21 What brands benefit most from livestream selling11:01 The components of a successful TikTok Live12:54 How long brands should livestream14:47 The biggest opportunity with TikTok Live15:30 TikTok’s new auction feature17:14 How auctions increase engagement and watch time18:47 The opportunity for collectors and niche communities19:58 Common misconceptions about going live20:57 Building a TikTok Live strategy21:50 Where to connect with Jason#TheeComGrowthShow #TikTokShop #LiveCommerceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Cash is king… until it quietly kills your business.In this episode of The eCom Growth Show, Danan Coleman sits down with fractional CFO Nate Littlewood to break down one of the biggest hidden threats to eCommerce brands: cash mismanagement.Too many founders confuse profit with cash. They celebrate revenue milestones… while silently heading toward a financial cliff.Nate shares what most eComm operators get wrong about cash flow, why profitable brands still go bankrupt, and how to avoid what he calls a “cash-tastrophy.”Inside this episode, you’ll learn: • The critical difference between cash vs. profit (and why it matters more than you think) • How to forecast cash flow before you hit a crisis • When to choose debt vs. equity, and how to decide what’s right for your stage • Why inventory is the silent cash killer in eCommerce • How founders leak 13–26% of revenue without realizing it • The truth about MCAs (merchant cash advances) and high-interest lending traps • The power of a 13-week cash flow modelNate brings a rare perspective to the table, he’s bootstrapped his own eCommerce brand, mentored founders in startup accelerators, and spent nearly a decade on Wall Street before becoming a fractional CFO. Today, through Future Ready CFO, he helps purpose-led founders turn financial chaos into clarity and make smarter decisions about inventory, marketing spend, and growth strategy.If you’re running a Shopify brand, Amazon business, or CPG company, this conversation could save you from a very expensive mistake.Because growth doesn’t fix bad cash flow. It magnifies it.🔗 Connect with Nate Littlewood: Website: https://futurereadycfo.com LinkedIn: https://www.linkedin.com/in/nathanlittlewood Instagram: https://www.instagram.com/profitsonpurpose_podcast YouTube: https://www.youtube.com/@Nate_Littlewood⏳Timestamps:00:00 – Introduction00:40 – Nate’s background: Wall Street to eCommerce CFO02:40 – Cash vs. Profit: Why founders confuse the two04:15 – How eCommerce brands actually run out of cash06:42 – Why “not all money is the same money”09:11 – Debt vs. Equity: What’s the difference?13:01 – When to use debt (and when not to)14:46 – Why equity makes sense for long-term growth16:25 – The biggest sources of cash leaks18:41 – The 26% revenue leak example19:45 – Inventory: The silent cash killer22:29 – Interest traps and MCA dangers22:45 – The 13-week cash flow model explained25:31 – How to get a profit audit with Nate#TheeComGrowthShow #CashFlowManagement #eCommerceFinanceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Everyone is automating. AI emails. Retargeting ads. SMS flows. Chatbots.But what if the real competitive edge in eCommerce isn’t more automation, it’s automating something that actually feels human?In this episode of The eCom Growth Show, Danan Coleman sits down with Rick Elmore, founder of Simply Noted, to explore how brands are scaling authentic, real pen-written communication, without adding manual work.Simply Noted has built the world’s only fully automated handwritten mail platform (backed by nine patents), allowing eCommerce brands to send completely customized, real ink, pen-written notes triggered directly from Shopify, Klaviyo, HubSpot, Go High Level, Salesforce, Zapier, and more.This isn’t printed font pretending to be personal.This is real ink. Real stamps. Real envelopes. Fully automated.In a digital world overflowing with AI-generated noise, Rick explains why the physical mailbox has become one of the most underutilized growth channels and how brands are using it to: ◉ Increase customer lifetime value (LTV) ◉ Drive repeat purchases ◉ Improve referral rates ◉ Win back abandoned carts ◉ Strengthen brand loyalty in the critical first 30 days ◉ Differentiate in an AI-dominated marketplaceYou’ll also learn how to dynamically insert one-time discount codes into handwritten notes, automate purchase anniversaries, trigger mail directly from CRM workflows, and integrate physical touchpoints into your customer journey without operational overhead.If you’re serious about retention, loyalty, and long-term brand equity, this episode will change how you think about automation.🔗 Connect with Rick Elmore & Simply Noted Rick Elmore (LinkedIn): https://www.linkedin.com/in/rick-elmore Simply Noted (LinkedIn): https://www.linkedin.com/company/simplynoted Twitter/X: https://x.com/SimplyNotedLLC Facebook: https://www.facebook.com/SimplyNoted1 Website: https://simplynoted.comMention The eCom Growth Show when you reach out.⏱️ Timestamps00:00 – Introduction & why authenticity matters in 202601:00 – Building the world’s only automated handwritten mail platform02:45 – Why handwritten notes outperform digital marketing04:00 – The 99% open rate advantage of physical mail04:48 – Best use cases for eCommerce brands06:20 – Dynamic one-time discount codes inside handwritten notes07:44 – Shopify, Zapier, API & webhook integrations explained09:30 – Adding handwritten mail into CRM workflows (HubSpot, Go High Level, Salesforce)12:20 – Impact on LTV, repeat purchases & referrals14:00 – Winning the first 30 days after purchase15:30 – How agencies can automate client retention17:00 – Why brands must diversify beyond paid ads18:30 – The goldmine inside your existing customer list19:30 – Final advice on evolving in the AI era #TheeComGrowthShow #CustomerRetention #SimplyNotedKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Is moving your manufacturing out of China actually smart… or just reactive?In this episode of The eCom Growth Show, Danan Coleman sits down with global sourcing expert Lyden Smithers, who oversees more than $100M in annual eCommerce sales, to break down why China continues to dominate global manufacturing, even in the face of tariffs and “China Plus One” strategies.From negotiating better payment terms to navigating Canton Fair like a pro, Lyden reveals what separates transactional buyers from long-term supplier partners, and why most sellers are approaching factories the wrong way.If you're sourcing products for Amazon, Shopify, or TikTok Shop, this conversation could dramatically improve your margins, leverage, and supply chain stability.In this episode, we cover: ○ Why extended payment terms are about leverage, not just cash flow ○ The #1 negotiation mistake sellers make with factories ○ Why face-to-face meetings in China unlock better pricing & exclusivity ○ The truth about moving manufacturing to Vietnam, Mexico, and beyond ○ What most sellers misunderstand about tariffs ○ How to use Canton Fair as a strategic advantage ○ Why pre-shipment inspections are non-negotiable ○ How to turn your supplier into a true business partnerLyden also shares insights from his China Magic Trip, where he takes eCommerce founders directly to Canton Fair to build high-level supplier relationships the right way.🎁 Exclusive Listener BonusMention The eCom Growth Show when booking a call at ChinaMagicTrip.com and receive $500 off your ticket!🔗 Connect with Lyden Smithers: Website: https://www.lydensmithers.com China Magic Trip: https://www.chinamagictrip.com LinkedIn: https://www.linkedin.com/in/lyden-smithers Instagram: https://www.instagram.com/lydensmithers Facebook: https://www.facebook.com/talktolyden YouTube: https://www.youtube.com/@LydenSmithers TikTok: https://www.tiktok.com/@lydensmithers1⏰ Timestamps:00:00 – Introduction & Lyden’s $100M eCommerce background03:05 – Why you need a sourcing plan before Canton Fair05:00 – Extended payment terms: Why they matter even if you have cash07:40 – The costly mistake of skipping inspections08:40 – The biggest negotiation mistake sellers make12:05 – Why face-to-face meetings in China change everything17:25 – Canton Fair vs Alibaba suppliers18:30 – Should you move manufacturing out of China?20:45 – The reality of “China Plus One” factories23:30 – China’s infrastructure advantage24:45 – The ultimate leverage strategy with manufacturers26:40 – China Magic Trip + $500 listener offer#TheeComGrowthShow #GlobalSourcing #CantonFairKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

On paper, the business looks profitable.In reality, the bank account keeps shrinking.In this episode of The eCom Growth Show, Danan Coleman sits down with Nachman Lieser, founder of ConnectBooks, to expose the financial blind spots that cause Amazon sellers to go broke, even while their P&L says they’re “making money.”From dead inventory and poor cash flow planning to delayed financial visibility, Nachman breaks down the real reasons profitable-looking ecommerce brands hit a wall. You’ll hear real-world examples of seven-figure sellers with no liquidity, inventory silently draining cash, and why profit alone is a dangerous metric if you don’t understand your numbers.If you sell on Amazon (or across multiple marketplaces) and want to scale without choking your cash flow, this episode will change how you look at your business.🔑 What You’ll Learn ○ Why profit doesn’t equal cash flow in ecommerce ○ How inventory quietly destroys otherwise healthy businesses ○ The biggest financial mistake Amazon sellers keep repeating ○ Why “making money” on paper can still lead to bankruptcy ○ How top sellers stay liquid—even in volatile markets ○ What knowing your numbers actually means🔗 Connect With Nachman Lieser Website: https://connectbooks.com LinkedIn: https://www.linkedin.com/in/nachman-lieser-166807ba ConnectBooks LI: https://www.linkedin.com/company/connectbooks YouTube: https://www.youtube.com/@connectbooks5693⏱️ Timestamps00:00 – Intro: Why “making money” isn’t the same as staying in business01:30 – How ConnectBooks was built from real bookkeeping pain04:45 – Are Amazon sellers still making money today?06:40 – What profitable sellers do differently08:10 – Case study: Turning losses into real profit11:50 – The danger of misunderstanding margins14:05 – Profit vs cash flow (the mistake killing sellers)15:20 – How inventory quietly drains cash18:55 – Inventory aging & why dead stock is deadly21:40 – The 90-day inventory rule23:10 – When buying more inventory actually makes sense25:00 – What Amazon sellers can learn from Costco & Walmart26:55 – How to connect with Nachman & ConnectBooks#TheeComGrowthShow #AmazonSellers #CashFlowManagementKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon doesn’t reward sellers who try to figure everything out alone.In today’s Amazon ecosystem, the sellers who survive — and scale — are the ones plugged into the right communities before problems hit. Suspensions, IP complaints, supply chain enforcement, and sudden policy changes don’t come with warnings… unless you’re already in the rooms where that information is shared.In this episode of The eCom Growth Show, host Danan Coleman sits down with Ed Rosenberg, founder of ASGTG (Amazon Sellers Group) and one of the most trusted voices in the Amazon seller ecosystem. With over 25 years in eCommerce, Ed explains why serious sellers rely on communities like ASGTG to stay compliant, identify risk early, and adapt as Amazon continues to professionalize and tighten enforcement.If you sell on Amazon — or plan to — this episode breaks down why information, community, and timing have become competitive advantages, and why the most serious operators no longer build in isolation.🔗 Connect with Ed Rosenberg ASGTG Website & Seller Resources: https://asgtg.com ASGTG Events (Brooklyn – March 5, 2026): https://asgtgevents.com LinkedIn: https://www.linkedin.com/in/edrosenberg1/⏱️ Timestamps00:00 – Introduction to Ed Rosenberg00:34 – Selling online since the early eBay days02:53 – The biggest reasons Amazon sellers get suspended03:17 – Supply chain enforcement & Section 3 violations04:09 – Why reselling has become so risky05:14 – IP complaints & “unauthorized seller” claims07:20 – Safer Amazon business models going forward09:16 – Where Amazon selling is headed in 202610:11 – Strategic Account Services (SAS): advantage or tax?12:37 – Are sellers still winning on Amazon?13:12 – Amazon vs Shopify, TikTok Shop & Walmart17:50 – Why Amazon struggles to identify good sellers18:00 – Why Ed created ASGTG21:46 – The real value of seller communities24:32 – ASGTG Brooklyn 2026 preview27:20 – Diversifying beyond Amazon29:26 – AI, TikTok Shop & what’s next#TheeComGrowthShow #AmazonSellers #ASGTGKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Launching a supplement or cosmetic brand sounds simple—until manufacturing, compliance, inventory risk, and marketing costs hit all at once.In this episode of The eCom Growth Show, host Danan Coleman sits down with Lorand Fabian, Founder & CEO of IngredientSage, to break down what actually determines success in private label supplements and cosmetics.With over 20 years of hands-on manufacturing experience, Lorand shares what most founders get wrong, why U.S.-based GMP manufacturing is becoming a competitive advantage, and how to launch products without getting buried in overhead or regulatory landmines.This episode is essential for: • Amazon sellers entering supplements or beauty • Founders considering private label vs custom formulations • Brands struggling with inventory, compliance, or scaling • Anyone tired of vague manufacturer promisesIf you’re serious about building a compliant, scalable product—this conversation will save you years of mistakes.🔗 Connect With Lorand Fabian (IngredientSage) Website: https://ingredientsage.com Business inquiries: [email protected] 🔗 Follow IngredientSage & Lorand Fabian: LinkedIn (Lorand): https://www.linkedin.com/in/lorand-fabian/ LinkedIn (Company): https://www.linkedin.com/company/ingredientsage Instagram: https://www.instagram.com/ingredientsage/ TikTok: https://www.tiktok.com/@ingredientsage YouTube: https://www.youtube.com/@ingredientsage X (Twitter): https://www.x.com/Ingredientsage Facebook: https://www.facebook.com/ingredientsage Threads: https://www.threads.com/@ingredientsage Pinterest: https://www.pinterest.com/ingredientsage Rumble: https://www.rumble.com/user/IngredientSage Tumblr: https://www.tumblr.com/blog/ingredientsage Bluesky: https://bsky.app/profile/ingredientsage.com Clapper: https://www.clapperapp.com/@ingredientsage Lemon8: https://v.lemon8-app.com/s/OgjeekyjTF⏱️ Timestamps00:00 – Welcome to The eCom Growth Show00:32 – Lorand Fabian’s 20+ year journey in supplements & cosmetics02:12 – Why U.S.-based manufacturing is becoming a competitive advantage04:12 – The real risks of overseas supplement manufacturing07:18 – The #1 mistake that kills supplement brands in year one08:47 – Why PPC alone won’t save a new brand09:55 – How to tell if a manufacturer actually knows their stuff11:28 – Multi-channel marketing most founders ignore12:44 – Inventory mistakes that destroy momentum14:19 – Why you shouldn’t expect profits in year one15:19 – Custom formula vs existing formulations (what to choose)16:49 – Stability testing, PET testing, and why R&D takes time18:24 – Why gummies are one of the riskiest supplement formats21:51 – How to stand out when competitors sell the same product22:34 – Influencers, branding, and pre-selling products23:03 – Where to find Lorand & IngredientSage25:15 – Final thoughts & closing#TheeComGrowthShow #PrivateLabelSupplements #SupplementManufacturingKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Paid ads are getting more expensive. Attention spans are getting shorter. And eCommerce brands that rely only on PPC are quietly falling behind.In this episode, Justin Willhite, Founder of CommQuest and former Senior Influencer Marketing Manager at Twitch, breaks down why influencer marketing has shifted from a “nice-to-have” to a critical survival channel for eCommerce brands in 2026.Justin shares a rare insider perspective from both sides of the table — enterprise-level influencer strategy at Amazon-owned Twitch and real-world execution as a creator himself. You’ll learn how brands should approach influencers, what metrics actually matter, how to repurpose creator content for Amazon and DTC, and why micro-creators often outperform massive accounts.If you’re selling on Amazon or DTC and still treating influencer marketing like an experiment, this episode will change how you think about growth.🔗Connect with Justin Willhite LinkedIn: https://www.linkedin.com/in/justinwillhite/ Instagram: https://www.instagram.com/comm_quest/ Facebook: https://www.facebook.com/commquest1 YouTube: https://www.youtube.com/consumerquest🕰️Timestamps00:00 – Welcome back to The eCom Growth Show00:58 – Why influencer marketing is now critical for eCommerce brands02:45 – The attention economy & short-form content reality04:25 – Why buyers trust creators more than brands06:18 – How low-ticket and high-ticket products both rely on influencers07:54 – Justin’s background at Twitch & Amazon influencer strategy09:26 – How Twitch creators build powerful communities11:20 – Leveraging influencer communities to build your own brand community12:33 – Why brands must engage on influencer posts13:29 – The biggest mistakes brands make when pitching influencers15:39 – How to outreach without sounding salesy17:55 – Why most legitimate brands still ignore influencer marketing19:43 – Turning influencer content into long-term conversion assets22:19 – Amazon Creator Connections explained25:31 – KPIs that actually matter (beyond vanity metrics)27:22 – Why follower count is misleading28:57 – Can influencers actually drive sales?29:53 – What Justin does now & how he helps brands scale#TheeComGrowthShow #InfluencerMarketing #AmazonSellersKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What if the simplest marketing tactic is also the most powerful?In this episode, host Danan Coleman sits down with David Wachs, Founder & CEO of Handwrytten, to unpack why handwritten notes are becoming one of the highest-ROI tools for customer loyalty, retention, and reviews in eCommerce.David shares how brands can stand out in a world flooded with emails, texts, and ads — and why customers crave appreciation more than discounts. From Amazon inserts to fully automated Shopify workflows, this conversation breaks down how emotional connection drives repeat purchases, better reviews, and long-term brand loyalty.If you’re looking for a way to cut through the noise without racing to the bottom on discounts, this episode is a must-watch!🔗 Connect with David Wachs & Handwrytten Website: https://www.handwrytten.com LinkedIn (Company): https://www.linkedin.com/company/handwrytten LinkedIn (David Wachs): https://www.linkedin.com/in/davidwachs/ Instagram: https://www.instagram.com/dbwachs Facebook: https://www.facebook.com/handwrytten YouTube: https://www.youtube.com/c/handwrytten⏱️ Timestamps00:00 – Introduction & why handwritten notes still matter01:00 – David Wachs’ background in messaging & marketing02:45 – Why digital communication is overwhelming customers03:40 – How Handwrytten robots actually write real notes06:30 – Paper, ink, texture & the psychology of authenticity08:40 – Using handwritten notes at scale in eCommerce10:30 – Survey insights: why customers don’t feel appreciated12:00 – The most personal vs most annoying communication channels15:15 – Amazon vs Shopify: where handwritten notes work best17:50 – Automating handwritten notes with Shopify19:00 – Why handwritten notes increase reviews & retention22:00 – The power of “snail mail” in modern marketing24:40 – How brands can cut through the noise today27:00 – Customer loyalty mistakes brands keep making32:50 – Tracking ROI & measuring handwritten note performance34:30 – Final advice for eCommerce founders#TheeComGrowthShow #CustomerRetention #HandwryttenKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode of The eCom Growth Show, host Danan Coleman sits down with Eric Young, senior strategist at Bullseye Sellers and host of the Ecom Marketing Lab Podcast, to break down how eCommerce has evolved from the early Amazon gold rush to today’s omnichannel reality.Eric shares his journey from building a seven-figure Amazon brand to helping scale hundreds of brands across Amazon, TikTok Shop, and emerging marketplaces. They dive deep into why Amazon has become the bottom of the funnel, how TikTok is recreating early Amazon growth, and what brands must do now to stay competitive.If you’re relying on Amazon alone — or wondering how TikTok, Meta, and omnichannel traffic actually work together — this episode is a must-watch.🔗 Connect with Eric Young LinkedIn:https://www.linkedin.com/in/eric-young-01b2175a Bullseye Sellers: https://bullseyesellers.com Book a Call with Eric: https://calendly.com/hello-ecommarketinglab or https://links.bullseyesellers.com/widget/booking/M3S9m3Z4t1YVzEBlli2Z YouTube: https://www.youtube.com/@ecommarketinglab⏱️ Timestamps00:00 – Welcome to The eCom Growth Show00:55 – Eric’s background: from tech nerd to Amazon seller02:31 – Building and scaling a 7-figure Amazon brand03:30 – How Amazon has changed over the last decade05:08 – Why Amazon is still essential (but no longer enough)07:16 – The shift from secrecy to community in eCommerce08:43 – Masterminds vs large communities11:40 – Post-COVID Amazon & increased competition12:36 – Why omnichannel is no longer optional13:32 – Getting early into TikTok Shop14:02 – TikTok growth vs early Amazon days15:31 – Amazon as bottom-of-funnel traffic16:04 – Being everywhere your customer shops18:27 – New marketplaces & the impact of AI20:16 – Global selling opportunities today22:17 – Bullseye Sellers & scaling hundreds of brands23:32 – Launching the eCom Marketing Lab Podcast25:35 – How to connect with Eric Young#TheeComGrowthShow #AmazonFBA #TikTokShopKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Thinking about expanding your eCommerce brand into Latin America? Mike Begg — entrepreneur, Amazon expert, and co-founder of AMZ Advisers, AMZ Courses, and GoAvance, breaks down the real roadmap to winning in Mexico, Brazil, and the rest of LATAM.If you’re even thinking about going into Mexico or Brazil, this episode will save you months of frustration.🔗 Connect With Mike BeggPersonal: • Instagram: https://www.instagram.com/m1ke_begg/ • LinkedIn: https://www.linkedin.com/in/mbegg/ • Twitter: https://twitter.com/mike_beggBusiness: • AMZ Advisers: https://amzadvisers.com • GoAvance (LATAM expansion services): https://goavance.com • Mike’s site: https://mikebegg.me • Facebook: https://facebook.com/amzadvisers • Instagram: https://www.instagram.com/amzadvisers/ • LinkedIn: https://www.linkedin.com/company/10895001 • YouTube: https://www.youtube.com/c/amzadvisers⏱️ Timestamps00:00 – Intro to the episode00:37 – Mike Begg joins the show00:57 – When sellers should consider expanding into LATAM01:25 – Mexico vs. US: red tape, compliance & complexity01:38 – Expected sales volume in Mexico02:09 – Comparing LATAM expansion to Walmart’s growth impact02:40 – Why NARF underperforms vs. in-market FBA03:11 – Conversion rates and consumer behavior in Mexico03:57 – Customs issues, taxes & canceled orders04:50 – What the eCommerce market looks like in Mexico & Brazil05:37 – How much localization sellers actually need06:23 – Amazon vs. Mercado Libre: major platform differences07:29 – Why seller reputation matters more on Mercado Libre09:25 – Customer service expectations in LATAM10:24 – Recommended launch strategy for Latin America11:17 – Using TikTok, influencers & DSP for brand discovery11:47 – Why DSP outperforms Campaign Manager in Mexico12:07 – Localization: images, Spanish, and using regional models13:14 – Packaging mistakes sellers make14:27 – The importance of market-aligned visual branding14:47 – PickFu & A/B testing for LATAM-specific creative14:48 – Biggest challenges when entering LATAM15:15 – Fiscal setup, legal structure & banking hurdles16:15 – Taxes, VAT, monthly income tax & deductions17:23 – Product compliance issues and timelines18:03 – Marketing differences and marketplace limitations18:44 – How to generate demand in Mexico & Brazil18:52 – How GoAvance helps brands expand into Latin America19:20 – Closing remarks#TheeComGrowthShow #LATAMExpansion #AmazonMexicoKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode: Danan Coleman sits down with Abe Chomali, Founder of XP Strategy and longtime Amazon + DTC veteran. Abe has been selling since before Amazon existed and he joins us to share the real evolution of Commerce: from magazine ads in the 90s… to the chaos of modern marketplaces… to the rise of AI in advertising.Whether you’re a seasoned brand or scaling up, this episode is packed with timeless principles and tactical clarity.🔗 Connect With Abe Chomali Website: https://xpstrategy.com LinkedIn: https://www.linkedin.com/in/abechomali Instagram: https://www.instagram.com/xp.strategy Facebook: https://www.facebook.com/XPStrategy YouTube: https://www.youtube.com/@xpstrategy👉 Abe’s New Program: RightClick Advisors – Systems training for scaling brands https://rightclickadvisors.com⏱️ TIMESTAMPS00:00 – Welcome to The eCom Growth Show00:39 – Abe gets personal: the “name mispronunciation bond”01:35 – Abe’s background: Brooklyn roots & early days in eCom02:18 – Why ads are only ONE part of the Amazon ecosystem03:20 – Amazon’s incentives & why listings matter more than sellers think04:44 – The problem with percentage-based ad agencies05:28 – How incentives cause ad accounts to burn money06:05 – Q1: What’s changed and what hasn’t about selling online07:38 – Magazine ads, long lead times & what “real business” meant in the 90s08:38 – Why big retail brands adapt better than small Amazon native sellers10:37 – Amazon changes you should expect and prepare for10:52 – Amazon’s fulfillment costs and why they’re still subsidized11:39 – Danan’s Walmart selling days (wild story)13:28 – Q2: The biggest mistake sellers still make with Amazon ads14:21 – The housekeeping problem: why most ad accounts sit untouched15:55 – Horror stories: lost spend, runaway ACOS & passive ad waste17:29 – Q3: The first thing Abe checks in every struggling ad account18:26 – Understanding wasted spend (and why 0% wasted is BAD)20:03 – Q4: What separates winners from everyone else on Amazon21:22 – The CEO transition: entrepreneur vs leader22:09 – Q5: Abe’s advice heading into 202622:49 – Why every seller needs a real “rainy day fund”23:17 – Danan’s personal discipline framework for finances26:02 – The Land Rover exception 😂26:32 – Closing thoughts & Abe’s final message26:52 – Introducing RightClick Advisors27:37 – Wrap-up#TheeComGrowthShow #AmazonAds #XPStrategyKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

This episode features Ricky Ho — Founder & CEO of SourceReady, the platform widely called the “ChatGPT for product sourcing.”Growing up inside one of the world’s most respected garment manufacturing families, Ricky has seen both sides of global trade: the challenges buyers face, and the hidden limitations suppliers rarely admit. After building a $22M venture-backed supply-chain company by age 23 and earning a Forbes 30 Under 30 nod, Ricky is now solving the biggest sourcing problems brands face today.If you’ve ever struggled with suppliers, inconsistent production, quality issues, or the headache of sourcing outside China… this episode will change the way you operate.Plus: Ricky is giving Amazon sellers 15% off SourceReadyClaim your discount here: https://www.sourceready.com/company/company-amazon-sellersUse code: AMAZONSELLER🔗CONNECT WITH RICKY HO & SOURCEREADY LinkedIn: https://www.linkedin.com/company/sourceready/ Instagram: https://www.instagram.com/sourceready Facebook: https://www.facebook.com/people/SourceReady/61562078880143/ YouTube: https://www.youtube.com/@sourceready🕰️ TIMESTAMPS00:00 – Intro: Meet Ricky Ho, CEO of SourceReady00:47 – Ricky’s manufacturing roots & UC Berkeley journey01:40 – Building and exiting a $22M supply-chain tech startup02:30 – Why he built SourceReady: Fixing broken sourcing workflows03:03 – 15% off SourceReady for Amazon sellers04:00 – How sourcing has changed post-pandemic05:10 – The reality of diversifying away from China06:10 – Danan’s real sourcing failures & China challenges07:07 – How small brands should approach sourcing08:45 – Trading companies vs manufacturers (what most sellers don’t know)10:02 – How trading companies reduce quality without you realizing10:34 – The biggest mistakes brands make when selecting suppliers11:38 – What supplier product photos don’t tell you12:00 – How to see a supplier’s real customers and export history14:36 – Where sourcing is headed in the next 5 years15:44 – Why 80% of Vietnam factories are foreign owned16:43 – The rise of multi–country-origin manufacturers18:25 – How SourceReady helps you benefit from global diversification18:48 – How to introduce yourself so suppliers actually reply20:43 – How top factories choose customers (and how to get in)21:26 – How AI is transforming sourcing & factory evaluation23:18 – Automating supplier conversations with AI agents24:13 – Why brands can now talk to 300 factories simultaneously25:31 – Ricky’s inspiration behind SourceReady26:12 – Final thoughts + 15% off SourceReady26:41 – Outro#TheeComGrowthShow #SourceReady #ProductSourcingKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan sits down with Ben Leonard — founder of BeastGear, 7-figure brand-builder, eCommerce consultant, speaker, author, and co-founder of Peregrine Commerce and Ecom Brokers.This episode is packed with timeless lessons for brand builders, Amazon sellers, and DTC founders who want to scale smarter and build real defensible brands.🔗 Connect With Ben Leonard Website: https://www.benleonard.pro Brand Rescue Mission: https://brandrescuemission.com LinkedIn: https://www.linkedin.com/in/benjleonard Instagram: https://www.instagram.com/benleonardpro Facebook: https://www.facebook.com/benleonardpro YouTube: https://www.youtube.com/@benleonardpro⏱️Timestamps:00:00 – Welcome to The eCom Growth Show00:30 – Ben Leonard joins the show01:21 – Funny name mix-ups & intros01:50 – Rapid-fire interview setup01:56 – How Ben accidentally got into eCommerce03:04 – Danan’s motorcycle accident & origin story05:12 – Getting healthy, injuries & fitness06:06 – How health challenges pushed both into entrepreneurship06:50 – What sets Ben’s approach apart08:18 – The “Amazon Goldfish Bowl” problem09:09 – Why most Amazon sellers lose09:52 – The resurgence of multi-channel diversification10:28 – What Amazon is doing better lately11:00 – TikTok Shop’s halo effect on Amazon11:27 – Building a synchronized brand “orchestra”12:11 – Creator marketing & real brand building13:22 – The pipeline effect of social content14:15 – Why indirect attribution matters15:26 – 7-11 touchpoints before conversion15:55 – Product seeding strategy16:42 – How Danan did creator marketing in 201317:12 – The scalability struggle for small brands17:33 – Why founders must act like real CEOs18:46 – The plague of low-quality agencies19:39 – Picking the right agency — Ben’s criteria20:17 – “A rising tide raises all ships”20:19 – Ben’s biggest mistake: not entering the US market21:39 – How that choice limited his business size & exit22:03 – How Ben now evaluates new markets22:50 – His new brand (baby carrier for dads) & tariff strategy24:21 – Why launching in your home market can be smarter25:41 – Danan’s UK experience pre-Brexit25:48 – The wild early days of PAN-EU26:51 – The caveman & valley analogy27:38 – Why Amazon’s friction creates a competitive moat28:23 – Ben’s biggest lesson learned28:46 – The IP lawsuit that almost derailed everything30:23 – Amazon’s broken infringement system31:53 – “Cheap is expensive, expensive is cheap”32:23 – Insurance, IP protection & lessons32:53 – Ben bought BeastGear back from Thrasio33:03 – Where to find Ben’s newsletter & content34:02 – Closing remarks#TheeComGrowthShow #BenLeonard #BeastGearKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Welcome to a very special 50th episode of #TheeComGrowthShow recorded live from Gravity Media in Clearwater, Florida!Danan Coleman sits down in person with Eric Weisser, a Top 100 Amazon Seller and founder of Weisser Distributing and Marketplace Pros, to unpack how he scaled from his dad’s tool truck in South Dakota to a $100M+ eCommerce operation with 175,000 sq. ft. of warehouse space.Whether you’re a 7-figure seller or just getting started, this episode dives deep into inventory financing, marketplace diversification, 3PL efficiency, and automation tools that power massive growth.🔗 Connect with Eric Weisser LinkedIn: https://www.linkedin.com/in/eric-weisser Weisser Distributing: https://www.weisserdistributing.com Marketplace Pros: https://www.marketplacepros.com⏱️ Timestamps00:00 – Special 50th episode at Gravity Media00:41 – Meet Eric Weisser: Top 100 Amazon Seller & 3PL founder01:08 – How access to product defines every eCommerce success03:00 – From school teacher to entrepreneur04:26 – Turning a family tool truck into an eCom business05:28 – Scaling to 100 employees and $100M in revenue07:06 – Growing from one truck to 175,000 sq. ft. of warehouse space09:52 – Cashflow, financing, and leveraging inventory as equity14:29 – Why good books and banker relationships matter15:59 – How to find and negotiate with product suppliers17:09 – Inside the 3PL operation: containers, forklifts & floor space19:28 – Tech stack: ChannelAdvisor, NetSuite & RFSmart21:04 – Big data and warehouse automation insights24:38 – FC Goods: from baseball gloves to wallets25:39 – Marketplace diversification: beyond Amazon27:10 – Advice for new eCom entrepreneurs29:22 – How Weisser’s 3PL helps brands like GameDay Social32:06 – Transparent pricing and Midwestern values33:58 – How to connect and work with Eric34:23 – Full brand management and growth partnerships35:11 – The upcoming “Weisser Mastermind”35:22 – Closing thoughts#WeisserDistrubiting #AmazonFBA #eCommerceGrowthKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What if your off-Amazon marketing could fuel your Amazon growth instead of competing with it?In this episode, Andrew Maffettone, Founder and CEO of BlueTuskr, unpacks the powerful connection between omnichannel marketing and Amazon performance.If you’ve ever wondered how to grow your brand beyond Amazon without losing traction, this one’s a must-listen.🔗 Connect with Andrew Maffettone:LinkedIn: https://www.linkedin.com/in/andrewmaffInstagram: https://www.instagram.com/andrewmaffFacebook: https://www.facebook.com/AndrewMaffYouTube: https://www.youtube.com/@BlueTuskr🕒 Timestamps:00:00 – Intro with Danan & guest Andrew Maffettone00:27 – Andrew’s background & founding BlueTuskr00:57 – Why he built BlueTuskr differently02:00 – Issues with “specialist” agencies02:30 – Creating a fractional marketing team02:59 – Amazon suspensions & need to diversify03:44 – Why sellers must move off Amazon04:13 – Amazon as a customer acquisition channel04:42 – Using off-Amazon traffic for product launches05:14 – UGC & influencer marketing insights06:23 – When influencers aren’t needed06:53 – Real vs. polished content07:21 – How influencer trust drives sales07:48 – Building your UGC/influencer system08:15 – Vetting & managing creators08:41 – Taking influencers off-platform09:10 – Why not to pay influencers early09:24 – Why omnichannel is essential10:05 – Risks of relying on Amazon10:31 – Exit value: FBA-only vs. omnichannel10:48 – Driving Amazon growth with off-Amazon ads11:33 – Using Buy With Prime & custom buttons12:08 – Partnering for Amazon DSP13:15 – DSP setup & spend minimums13:39 – Attribution challenges with DSP14:08 – Measuring omnichannel ROI14:48 – Funnel strategy: top, mid, bottom15:16 – Meta ad tests boosting Amazon sales15:42 – Tracking brand lift across channels16:26 – Funnel stages explained simply17:31 – Lessons from 8-figure brand experience18:40 – True meaning of omnichannel marketing18:44 – How to diversify off Amazon (example)19:24 – TikTok & influencer starting points19:47 – Testing Amazon storefront conversion20:18 – Off-Amazon traffic back to Amazon20:47 – Build landing page before DTC site21:17 – Learn if buyers prefer Amazon or DTC21:44 – Grow your direct customer list22:07 – Real website cost & phased scaling22:33 – Danan’s Shopify site lessons24:05 – Amazon vs. Shopify conversion rates24:35 – Why DTC sites often fail to convert25:05 – Building trust outside Amazon25:36 – Connect with Andrew Maffettone26:07 – Outro & final thoughts#TheeComGrowthShow #BlueTuskr #eCommerceMarketingKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode of The eCom Growth Show, Norm Farrar, a veteran entrepreneur & branding expert who’s helped shape the eCommerce world for decades, reveals how personal branding, community building, and authentic communication can completely transform your business.If you’re serious about building long-term trust and authority for your eCommerce brand, this one’s packed with wisdom from one of the industry’s most respected voices.👉 Watch, learn, and start building your brand community the right way.🔗 Connect with Norm Farrar: LinkedIn: https://www.linkedin.com/in/normanfarrar Instagram: https://www.instagram.com/normfarrar Facebook Group: https://www.facebook.com/groups/lunchwithnorm YouTube: ● Lunch with Norm – https://www.youtube.com/@NormanFarrar ● Marketing Misfits Podcast – https://www.youtube.com/@marketingmisfitspodcast⏱️ Timestamps:00:00 - Welcome to The eCom Growth Show01:34 - How Norm’s beard became his personal brand04:17 - Building a consistent brand identity (colors, cigars, and character)06:50 - The origins of Lunch with Norm and the power of community08:52 - How the Amazon agency boom went wrong10:18 - The truth behind 3,600 Amazon agencies (and why 3,500 are bad)11:31 - How aggregators disrupted agency business models13:34 - Losing six clients in six months and reinventing the business14:59 - Lessons learned from Thrasio and adapting to change16:55 - Why press releases are back and more powerful than ever18:40 - What a press release actually is — and how it differs from PR20:18 - Inside Dragonfish: AI, authority, and community building22:16 - Building authority through Google Knowledge Panels24:29 - How Google connects people through Knowledge Graphs27:47 - How to start and grow a thriving community29:24 - Using newsletters, podcasts, and WhatsApp groups to engage30:30 - How content and PR fuel growth and organic reach31:17 - Using Google’s “People Also Ask” to guide your content strategy32:46 - Leveraging Gemini, AI, and video automation35:18 - How to connect with Norm Farrar and his platforms36:44 - Closing thoughts with Danan and Norm#TheeComGrowthShow #LunchWithNorm #eCommerceBrandingKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon is evolving fast and video is now the conversion driver that separates thriving brands from the forgotten ones.In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Willhite, Founder & CEO of CommQuest, to unpack the secrets behind creating high-impact eCommerce videos that actually sell.If you want to make your product videos drive more trust, clicks, and conversions, this episode is your blueprint.🎥 Connect with Justin Willhite & CommQuest:LinkedIn: https://www.linkedin.com/in/justinwillhite/Instagram: https://www.instagram.com/comm_quest/Facebook: https://www.facebook.com/commquest1YouTube: https://www.youtube.com/consumerquestWebsite: https://commquest.io⏱ Timestamps:00:00 – Introduction: From YouTuber to eCommerce video expert01:20 – How Justin turned content creation into a business04:07 – The birth of CommQuest and scaling a video production agency07:05 – The biggest shift in Amazon video engagement08:42 – Why video carousels are key to visibility on Amazon10:22 – Why every listing needs at least one video12:15 – How to unlock your video carousel with a single brand story video15:01 – Creating content affordably with Fiverr and ChatGPT17:54 – The five essential video types every Amazon brand needs20:12 – How testimonials and UGC content build instant trust23:16 – The power of unboxing videos in buyer psychology25:41 – The conversion impact of real, imperfect content28:52 – Competing with big brands through scrappy video strategy34:19 – How to repurpose your Amazon videos for YouTube and beyond36:09 – The halo effect of TikTok, Shorts, and cross-platform video37:17 – $50 to $3,000 video setups: how to start creating content today38:17 – 1080p over 4K: why storytelling beats resolution38:57 – Audio is king: why sound matters more than visuals41:06 – Final thoughts and how to connect with CommQuest#TheeComGrowthShow #AmazonVideoMarketing #CommQuestKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.🔗 Connect with Vince Montero 🌎 Website: https://evinceddigital.com 💼 LinkedIn: https://www.linkedin.com/in/vmontero/ 📸 Instagram: https://www.instagram.com/evinced1 👥 Facebook: https://www.facebook.com/vincent.montero⏱️ Timestamps00:00 – Intro: Welcome to The eCom Growth Show00:32 – Vince’s start in digital marketing and Amazon PPC01:29 – From Helium 10’s Adtomic to launching his own agency02:32 – Scaling clients and building a boutique agency06:04 – How Danan and Vince first met at Prosper Show07:11 – The evolution of Amazon ads (2017–2025)09:06 – Why PPC is now a necessity, not an option11:19 – How Amazon favors legacy brands — and what new sellers can do13:14 – Amazon campaign updates: Why you must migrate to new versions14:30 – Testing new audience targeting and “new-to-brand” campaigns15:16 – Why Amazon support issues are so hard to solve16:10 – Inside Amazon’s disorganized ad departments18:06 – Amazon Accelerate recap: AMC access for all sellers19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads20:17 – Building custom audiences with high-intent data25:14 – Amazon’s new AI video generator for product listings26:36 – When and why you must have videos on your listings27:23 – What to know before hiring a PPC agency28:52 – Why sellers should learn the basics before outsourcing29:16 – Vince on consulting with new ad software tools30:33 – Danan on bad agencies and protecting your ad budget31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)33:10 – Closing thoughts and upcoming events#AmazonAdvertising #EvincedDigitalKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Shopify brands often chase shiny tools and hacks—while ignoring the fundamentals that actually move the needle. In this episode of #TheeComGrowthShow, Sheldon Adams, Head of Growth at Enavi, breaks down why most stores are “flying blind” and how to use conversion rate optimization (CRO) to turn visitors into buyers.With over a decade in ecommerce and four years leading growth at Enavi, Sheldon has helped dozens of brands drive double-digit revenue per visitor growth. He shares why global conversion rate is a misleading metric, the key “intra-site funnel” steps you must track, and how to identify your “metric on fire” to prioritize fixes that matter most.If you’re ready to stop guessing and start scaling smarter on Shopify, this conversation is packed with insights you won’t want to miss.📌 Where to connect with Sheldon Adams: LinkedIn: https://www.linkedin.com/in/sheldonadams/ Enavi: https://enavi.co⏱️Timestamps:00:00 – Welcome & intro to Sheldon Adams02:17 – Why most Shopify stores fall flat04:45 – Common mistakes after reviewing 100+ stores06:24 – Where to learn Shopify fundamentals07:51 – Why most stores are “flying blind” with data08:59 – Shopify Analytics vs. Google Analytics (GA4)11:43 – Defining funnel benchmarks & diagnosing drop-offs15:11 – Why conversion rate alone is deceptive16:39 – Product discovery as the #1 struggle19:03 – How to identify your “metric on fire”20:42 – Prioritizing fixes that drive impact22:52 – Can Amazon sellers transition to Shopify with Enavi?23:26 – Enavi’s content & resources for Shopify growth24:11 – How to connect with Sheldon & Enavi#Enavi #ShopifyGrowth #CROKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Global eCommerce is booming, but logistics can make or break your growth. In this episode of The eCom Growth Show, Danan Coleman sits down with Burak Yolga, Co-Founder & CEO of Forceget Supply Chain Logistics, to unpack the biggest challenges sellers face with Amazon’s AGL & AWD, and how to future-proof your supply chain for multi-channel expansion.Burak shares insider strategies on: ● Managing costs and avoiding Q4 disasters ● Why depending solely on Amazon logistics is a risky play ● How to calculate true landed costs and protect your margins ● Expanding beyond Amazon into Shopify, Walmart, TikTok, and global marketplaces ● The new SaaS tool Forceget is launching to revolutionize inventory forecasting🔥 Special Offer for Our CommunityForceget is giving The eCom Growth Show listeners exclusive perks to kickstart their logistics advantage: ● 1 Month Free Storage in Forceget’s warehouse (a smarter alternative to Amazon AWD) ● $500 Reimbursement Credit for your next shipment📲 Don’t miss out! Claim your logistics bonus here: https://app.forceget.com/system/account/register/affiliate/3f9f83a5-7cb8-415b-9a15-af1d0cd64f41Connect with Burak Yolga 🔗 LinkedIn: https://www.linkedin.com/in/burakyolga1/ 📺 YouTube: https://www.youtube.com/@forceget 🌐 Website: https://forceget.com⏱️Timestamps00:00 – Welcome & intro to Burak Yolga01:00 – From Istanbul to Miami: Burak’s journey in logistics02:20 – The nightmare of rejected shipments04:30 – Amazon AGL & AWD horror stories06:50 – The challenge of multi-channel logistics09:30 – Why aggregators failed: supply chain lessons11:20 – Why Amazon knowing your suppliers is a threat13:10 – Avoiding Q4 stock disasters15:10 – What AGL & AWD really do behind the scenes17:10 – Customs mistakes and costly penalties18:40 – Why AWD ties up your cash flow21:00 – The hidden risks of relying solely on Amazon22:20 – Why a reliable logistics partner matters more than ever23:40 – Introducing Stockchamp: Forceget’s SaaS tool25:40 – Amazon’s upcoming multi-channel fulfillment push26:10 – Forecasting, cash flow & future of logistics28:00 – Global expansion strategies for eCom brands29:00 – How to connect with Burak & Forceget#TheeComGrowthShow #Logistics #ForcegetKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What truly drives clicks and conversions on Amazon? 🤔In this episode of The eCom Growth Show, host Danan Coleman sits down with Peter-Paul Maan of Intellivy to uncover how understanding consumer behavior can transform your Amazon listings into conversion machines.We dive into: ⦿ Why consumer behavior is at the core of eCommerce success ⦿ How to test images, A+ content, pricing, and product samples the right way ⦿ Breaking patterns and building a brand that connects with customers ⦿ The power (and pitfalls) of AI in product imagery ⦿ Best practices for split testing without wasting time or moneyIf you want to optimize your listings, launch new products with confidence, and build a brand customers love, this episode is a must-watch!Connect with Peter-Paul Maan 🔗 LinkedIn: https://www.linkedin.com/in/pmaan/ 📸 Instagram: https://www.instagram.com/peterpaulmaan 📘 Facebook: https://www.facebook.com/ppmaan ▶️ YouTube: https://www.youtube.com/@intellivy 🌍 Website: https://intellivy.net⏱️ Timestamps00:00 – Welcome & intro to Peter-Paul Maan01:29 – What Intellivy does for Amazon brands02:55 – Testing images, A+ content, and pricing reports05:35 – Why Amazon split tests aren’t enough07:30 – The “crunchy mom” example & consumer insights10:21 – Positive vs. negative marketing hooks11:45 – AI-generated images: benefits & limitations14:54 – Why creativity still matters in listing design19:23 – How to differentiate from “me-too” products22:53 – The role of reviews in understanding customers25:24 – Pre-sale testing vs. post-sale analysis26:25 – Best practices for split testing images28:56 – Step-by-step process for optimization32:04 – Intellivy onboarding & white-glove service32:47 – How to get in touch with Peter-Paul33:36 – Closing thoughts#TheeComGrowthShow #AmazonSellers #IntellivyKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Former Amazon insider Chris McCabe (aka EcommerceChris) joins Danan Coleman on The eCom Growth Show to break down the harsh reality of Amazon’s suspension and appeal process in 2024.With years spent on Amazon’s Seller Performance team, Chris knows exactly how and why accounts get suspended—and more importantly, what it really takes to get reinstated. In this episode, we dive into: • Why reinstatements are harder than ever under Amazon’s zero tolerance approach • The biggest mistakes sellers make when filing appeals • How Amazon’s shift to AI and automation is changing seller support • Review manipulation and policy violations that can end your business overnightIf you sell on Amazon, this episode is a must-watch to protect your brand and avoid costly downtime.🔗 Connect with Chris McCabe: 📧 Email: [email protected] 📸 Instagram: https://www.instagram.com/amznchris 📘 Facebook: https://www.facebook.com/thechrismccabe ▶️ YouTube: https://www.youtube.com/@ecommerceChris 💼 LinkedIn (Personal): https://www.linkedin.com/in/chris-mccabe-2646555/ 💼 LinkedIn (Company): https://www.linkedin.com/company/10494513⏱️ Timestamps:00:00 – Welcome & intro to ecommerceChris00:47 – From Amazon enforcer to helping sellers fight suspensions02:16 – Danan’s COVID suspension story05:33 – Biggest changes in Amazon appeal reviews this year09:19 – Zero tolerance enforcement explained12:47 – Decline of investigative quality at Amazon13:05 – The biggest mistakes sellers make when appealing14:28 – Why templates & ChatGPT-generated appeals don’t work16:14 – Seller Central appeals vs. email appeals18:25 – The illusion of Amazon account health support20:11 – AI in seller support: hope or disaster?23:22 – Replacing global teams with AI?25:50 – Challenges Chris faces helping sellers27:43 – Policy violations sellers must avoid (review manipulation)30:39 – Where to find Chris McCabe#TheeComGrowthShow #AmazonSuspension #ecommerceChrisKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode of The eCom Growth Show, Danan sits down with Nick Penev, the "Partnership Guy" of eCommerce.Nick shares his journey from building and exiting multiple private label supplement brands across Europe to creating a thriving partnership agency, community, and SaaS platform (Scayul) that connects over 1,000+ eCommerce founders and service providers.We dive into: • How to scale without paid marketing by leveraging partnerships • Building and running one of the most active eCommerce founder communities • What makes cross-border expansion (especially in Europe) the next big growth opportunity • The blueprint behind 300+ successful webinars that generate value and authorityIf you’re an eCommerce brand or service provider looking for smarter ways to grow, this episode is packed with tactical insights.🔗 Connect with Nick Penev: LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/⏱️ Timestamps:00:00 – Welcome & Introduction00:51 – Nick’s pivot: From supplement brands to partnerships03:26 – Building a vetted founder community07:09 – Why partnerships became his growth channel12:20 – Reliable vs unreliable partners across cultures16:12 – Systems, SOPs & staying organized19:22 – Nick’s Google Tasks + Calendar workflow21:32 – Helping first as a sales strategy25:07 – The blueprint for webinars that convert29:18 – Cross-border expansion & why Europe is the next frontier34:55 – VAT, compliance & challenges of selling in Europe35:37 – Nick’s newsletter & why it works39:56 – Humor, Snoop Dogg & building brand personality42:10 – Helping first pays back long-term43:35 – Fun closing: Jurassic Park stories#TheeComGrowthShow #eCommercePartnerships #ScayulKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What happens when a 14-year LA firefighter trades his helmet for entrepreneurship? 🚒➡️💻In this episode of The eCom Growth Show, Sean Travis, a former first responder turned full-time eCommerce entrepreneur and founder of Ecom For Heroes shares his powerful journey from battling fires in Los Angeles to building Amazon brands, launching agencies, and now helping other first responders transition into online business.We dive deep into: ○ The real struggles of life as a firefighter and why Sean chose eCommerce ○ Lessons on resilience, delayed gratification, and finding new mission-driven purpose ○ Practical strategies for launching products the right way ○ Why eCommerce is far from “dead” and how sellers can stand out in saturated markets ○ Building with integrity, teamwork, and grit—the same values that drive first respondersWhether you’re a new seller or scaling a brand, this episode is packed with actionable advice, personal stories, and truths every entrepreneur needs to hear.🔗 Connect with Sean Travis 🌐Website: www.ecomforheroes.com 💼LinkedIn: @ecomforheroes 📸Instagram: @ecomforheroes 👥Facebook: @ecomforheroes 📺YouTube: @ecomforheroes⏱️ Timestamps00:00 – Welcome & Introduction00:41 – Sean’s background: From firefighter to eCommerce entrepreneur04:45 – Realities of the fire service & mental health struggles07:02 – Starting an eCommerce brand with his wife18:19 – Helping first responders build businesses23:21 – Translating firefighting systems into business systems29:17 – The importance of mission & purpose after service careers30:33 – Is eCommerce “dead”? Myths vs. reality33:07 – UVP: Standing out in saturated markets38:17 – How to launch products the right way41:25 – Scaling with traffic & audience building50:10 – Roadblocks in starting, launching, and scaling55:28 – Sean’s secret sauce to success1:01:14 – Connect with Sean & Ecom For Heroes#TheeComGrowthShow #EcomForHeroesKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon’s rules aren’t always what they seem. In this episode, Danan Coleman sits down with Zac Garthe, former Amazon IP attorney and now CEO of Sigil, to break down the realities of brand protection, counterfeit enforcement, and MAP pricing.If you’re a brand owner or Amazon seller, this episode is packed with practical strategies to protect your business and avoid costly mistakes.🔗 Connect with Zac Garthe🌐 Website: https://sigilprotects.com/💼 LinkedIn: https://www.linkedin.com/in/zac-garthe/📺 YouTube: https://www.youtube.com/channel/UC6485fb3tRofRjLXWFqQ9QA 📘 Facebook: https://www.facebook.com/people/Sigil/61563142253191/⏱️ Timestamps00:00 – Intro & Zac’s background as an IP attorney01:39 – Working with Amazon & Walmart attorneys02:46 – Launching Sigil: the “delete button” for fraudulent sellers03:51 – Inside Amazon beta testing (2017–2018)05:24 – Thoughts on Amazon’s counterfeit crimes unit07:45 – Why Amazon runs multiple programs & experiments09:42 – Amazon’s hidden marketplace experiments10:40 – How Sigil works to protect brands & sellers11:47 – Where to learn more: sigilprotects.com13:36 – Do brands have the legal right to remove sellers?14:37 – Counterfeits vs. listing hijacking explained16:44 – How sellers can report violations properly18:41 – 25% of Brand Registry reports are false19:51 – Escalating cases inside Amazon’s “escalation culture”22:59 – Amazon’s fraud & abuse prevention team (reviews)25:33 – The biggest mistake brands make with IP enforcement27:19 – Why false counterfeit complaints can backfire legally30:36 – Counterclaims & the Lanham Act explained32:05 – MAP pricing policies: what sellers must know34:15 – MAP lawsuits & price fixing risks37:44 – Paying for expertise vs. cutting corners40:06 – “Buy nice or buy twice” mindset41:18 – Misunderstandings about Amazon’s rules42:42 – Why sellers must always check Amazon’s policies46:42 – Amazon’s “guilty until guilty” enforcement culture49:28 – Review manipulation & competitor sabotage50:39 – Why escalation often requires outside experts52:06 – How AI is changing brand protection54:25 – Wrap up & where to connect with Zac#TheeComGrowthShow #Sigil #BrandProtectionKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Thinking about expanding your Amazon brand into retail? In this episode of #TheeComGrowthShow, Danan Coleman sits down with Robyn Johnson, CEO & Co-Founder of Marketplace Blueprint, to unpack the real-world challenges and hidden pitfalls brands face when making the jump from Amazon to brick-and-mortar.From reseller chaos to MAP enforcement, from inventory planning to cash flow crunches, Robyn shares her proven strategies for protecting your pricing, avoiding Amazon buy box suppression, and structuring SKUs for multi-channel success.You’ll learn: • How to prevent retail pricing from destroying your Amazon sales • Why packaging matters more in retail than you think • The power of exclusive SKUs for different sales channels • Compliance & safety requirements that can derail retail expansion • How trade shows and sales reps can be your secret growth toolsWhether you’re a startup brand or managing $50M in annual Amazon sales, this episode will help you scale smarter without killing your margins.🔗 Connect with Robyn Johnson:Website: https://marketplaceblueprint.comX/Twitter: https://x.com/AMZRobynJohnsonLinkedIn: https://www.linkedin.com/in/robynjohnsonazFacebook Group: https://facebook.com/groups/AZListingSupport⏰ Timestamps:00:00 – Intro to Robyn Johnson & Marketplace Blueprint00:32 – Working with brands from pre-revenue to $50M in sales03:42 – Why resellers can hurt your retail launch05:40 – SKU & packaging strategies to protect Amazon sales08:12 – How retail pricing can suppress your Amazon buy box09:29 – Managing inventory & cash flow for retail expansion13:10 – Safety & compliance pitfalls for retail brands15:08 – Industry associations as a networking & knowledge resource17:48 – The hidden costs of trade shows & how to choose the right ones22:20 – Using sales reps to get into boutique & specialty stores26:26 – Retail packaging best practices (and why poly bags don’t work)28:03 – MAP policies, reseller agreements & distribution control31:46 – How Marketplace Blueprint manages Amazon for brands33:57 – Closing thoughts & where to connect with Robyn#MarketplaceBlueprint #RetailExpansionKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan Coleman sits down with Neil Twa, CEO of Voltage Holdings, to break down the proven strategies behind launching, scaling, and exiting highly profitable Amazon FBA brands.Neil shares why building for exit from day one is essential, the "Platinum Principle" for brand development, and why products under $12 net profit aren't worth your time. He also explains how AI (like Amazon’s Cosmo engine) is reshaping product visibility — and what sellers must do in the next 6–12 months to stay competitive.Plus, Neil gives an overview of Greenlight, Voltage’s upcoming platform designed to help sellers make smarter product decisions using real-time buyer data, AI, and proven launch processes.🔗 Connect with Neil TwaBook: Almost-Automated Income with FBA Newsletter: https://voltagedm.substack.comWebsite: https://voltagedm.comLinkedIn: https://www.linkedin.com/in/neiltwa/⏰ Timestamps:00:00 – Welcome & intro: Who is Neil Twa?01:13 – Inside Voltage Holdings: Building brands to exit02:06 – Build vs. buy: Which is better for sellers?03:48 – Omnichannel strategy beyond Amazon04:18 – The "Platinum Principle": Building with the exit in mind06:06 – Bankruptcy, risk, and lessons learned09:39 – From digital marketing to physical products12:20 – Why $12 net profit per unit is the minimum13:22 – High-ticket vs. low-ticket product strategy14:44 – Drop shipping is dead—brand is king17:03 – $100M brands on Amazon: What it means18:25 – Private label is the future19:51 – What existing sellers must do NOW21:20 – Advice for new sellers entering the market23:23 – Selling vs. marketing: Know the difference26:07 – Amazon = demand capture, not demand creation28:17 – Why most sellers get branding wrong29:32 – Neil’s new countertop ice cream maker31:09 – When and how to leverage influencers35:06 – AI, Cosmo & visibility in the new Amazon era37:15 – 90-day launch strategy: How they do it38:35 – Neil’s 12-month mentorship program42:02 – Greenlight overview: Smarter product launches45:16 – Join the Voltage newsletter for updates47:07 – Final thoughts on focus, profit, and strategy48:06 – About Neil’s book: Almost-Automated Income with FBA49:20 – Why strategy beats every growth hack#TheeComGrowthShow #AmazonFBA #VoltageHoldingsKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan sits down with Jerry Vida, a true Amazon eCommerce strategist, brand builder, and co-founder of Peak ROAS. With over 15 years of experience in eCommerce and a track record of managing 7- and 8-figure brands, Jerry unpacks the systems, mindset, and strategic thinking that helped him generate $50M+ in Amazon sales and build an agency focused on profitable growth—not vanity metrics.If you're an Amazon brand owner or eCom founder aiming for sustainable and scalable growth, this episode is your playbook.🔗 Connect with Jerry Vida:LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/Peak ROAS: https://peakroas.ai/⏱ Timestamps:00:00 - Welcome to The eCom Growth Show00:26 - Meet Jerry Vida: From Rocket Scientist to Amazon Brand Strategist02:20 - Using Amazon as a Customer Acquisition Channel04:10 - The Power of Inserts & Lifetime Guarantees06:28 - Building Trust with Customers Through Bold Offers09:00 - Quality Control & Relationships with Overseas Manufacturers13:25 - Deal of the Day: $1.7M in 4 Days14:30 - Jerry's Origin Story in eCommerce (Since 2008)16:38 - How Systems Thinking Led to SOPs and Scalable Growth20:49 - $295K in a Day: Advanced Deal Strategy22:44 - Founding Peak ROAS: Solving Ad Management Internally25:27 - Jerry’s AI Listing Optimization Agents29:13 - The Profit-First Agency Guarantee31:25 - $10M Revenue vs. $700K Profit: Why Bigger Isn’t Always Better34:09 - The True Cost of Wasted Ad Spend36:11 - ASIN-Level Profitability vs. Vanity Metrics38:51 - Peak ROAS’s Data-Driven Audit Approach41:04 - Profitability & Diminishing Return: The Engine Analogy43:40 - Future of AI in Amazon Brand Management45:18 - How AI Shrinks 1-Day Workflows to 15 Minutes47:22 - AI in Visual & Copy Creative: The Mind-Blowing Potential51:05 - The Coming Revolution of Agentic AI54:50 - AI as a Decision-Making Assistant for eCom Sellers59:59 - Peak ROAS in a Nutshell: Built by Sellers, for Sellers1:02:10 - Where to Meet or Contact Jerry (Innovate NY, Accelerate Seattle)KEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan Coleman sits down with Dan Kurtz—founder of Miss Pepper AI—to break down what’s actually wrong with most marketing automations.Dan has worked with brands like Bing and Nielsen to fix broken systems and optimize workflows using better processes—not louder tech. From identity resolution to why SOPs scale better than hacks, this episode is packed with hard truths and smarter solutions for growth-stage eCommerce brands.🔗 Guest: Dan KurtzLinkedIn: https://www.linkedin.com/in/kurtzdan/Website: https://misspepper.ai/⏱️ Timestamps:00:00 – Intro to Dan Kurtz & AI in marketing03:12 – Why AI should be your assistant, not your hero06:18 – Lessons from automating too early07:51 – Building sustainable business systems09:52 – Using AI to empower employees11:25 – What identity resolution really means14:55 – Data tracking examples that drive growth17:14 – How Miss Pepper AI supports brands20:34 – Mass marketing to an audience of one22:06 – Getting past gatekeepers in B2B24:46 – Is SEO really dead?27:12 – Danan’s approach to content and YouTube31:18 – Why content quality beats subscriber count35:13 – SOPs: your most underrated growth lever39:40 – Automating CRM + email the right way41:02 – Onboarding flows that save 15+ hours43:09 – If you can’t measure it, you can’t scale it44:18 – One unsexy tactic that always works47:28 – Can Miss Pepper AI help Amazon-only sellers?49:04 – Where to connect with Dan#TheeComGrowthShow #MarketingAutomation #DigitalStrategyKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

The future of eCommerce isn’t about dashboards—it’s about decisions.In this episode of #TheeComGrowthShow, Arkady Gurevich, founder of Flowin AI, shares how AI is transforming the back office for Amazon sellers—from inventory to pricing to product optimization.Drawing on his background in military analytics, enterprise data, and running a cosmetics brand in China, Arkady helped Elevate Brands scale 12× as CTO before launching Flowin AI—an always-on platform that recommends actions, not just reports.Whether you’re managing 10 SKUs or 10,000, this episode will change the way you think about operations in the AI era.🔗 Connect with Arkady & Flowin AILinkedIn: https://www.linkedin.com/in/arkady-gurevichFlowin AI on LinkedIn: https://www.linkedin.com/company/flowin-aiInstagram: https://www.instagram.com/flowin.aiFacebook: https://www.facebook.com/people/Flowinai/61565150265974/Website: https://www.flowin.ai/🎁 SPECIAL OFFERWant to try Flowin AI for yourself?Use COUPON CODE: DANAN at checkout for a special listener discount.⏱️ Timestamps00:00 – Intro: The future of the Amazon back office01:45 – Arkady’s background in military data, eCom, and tech06:30 – What sellers misunderstand about operational growth09:55 – From Elevate Brands to Flowin AI: seeing the gap13:20 – Why dashboards and reporting aren’t enough anymore16:10 – How Flowin AI turns messy data into smart decisions19:40 – "Amazon is a math problem": managing your SKU portfolio22:35 – How to stop flying blind and build backoffice systems25:15 – What sellers should automate vs. keep hands-on29:45 – Building the AI brain for Amazon brand managers32:50 – How to get started with data-driven optimization35:30 – Final thoughts: The next era of seller tools#AItools #eCommerceAutomation #FlowinAIKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

If you’re focused on sales alone, you’re missing the real metric that scales your brand: customers.In this episode of #TheeComGrowthShow, Ali Babul, Chief Evangelist at Trellis, shares how brands can shift from chasing ACOS and one-off sales to building sustainable growth by understanding LTV (Lifetime Value) and CAC (Customer Acquisition Cost).In this episode you’ll learn: • Why LTV and CAC matter more than ACOS • How to use your halo ASIN to drive repeat customers • Overlooked strategies to improve LTV on Amazon • The future of ads and audiences with Amazon Marketing Cloud • How to shift from one-time sales to customer-based growth🔗 Connect with Ali:LinkedIn: https://www.linkedin.com/in/alibabul/Instagram: https://www.instagram.com/alibabul/YouTube: https://www.youtube.com/@gotrellisTrellis: https://www.gotrellis.com⏱️ Timestamps00:00 – Intro & catching up with Ali Babul08:47 – Who is Ali Babul & what is Trellis?10:04 – Why brands need to understand LTV and CAC14:14 – What is AOV & why it matters for Amazon brands16:08 – Finding your halo ASIN to drive profitable growth19:47 – Applying offline retail fundamentals to Amazon21:22 – The role of advertising in Amazon growth25:41 – Using AMC to target real customers, not just keywords29:38 – Overlooked ways to influence LTV on Amazon31:14 – Why brands misunderstand customer acquisition costs33:06 – Where to start to improve LTV:CAC ratio36:40 – Mapping your customer’s purchase journey38:31 – How Trellis can help Amazon brands grow profitably#eCommerceGrowth #CustomerAcquisition #TrellisKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow📺 YouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon revenue is a vanity metric if you’re not profitable.In this episode of #TheeComGrowthShow, Jay Lagarde, Founder and CEO of eComEngine, breaks down why so many Amazon sellers chase top-line sales while ignoring profit—and how to fix it.Jay has been helping Amazon sellers since 2007 with tools like SellerPulse, FeedbackFive, and RestockPro, and his mission is clear: help sellers build profit habits so they can stay financially healthy in a world of rising fees, ad volatility, and hidden costs.If you’re an Amazon seller tired of hustling for revenue that doesn’t translate to real income, this episode will show you how to build systems that protect your margins and scale sustainably.✨ PROMOTION:Get 25% OFF for 2 months + a free trial on eComEngine tools!Use coupon code: PRIME25Start here: https://www.ecomengine.comIn this episode you’ll learn:✅ Why chasing revenue keeps you broke✅ Common blind spots that kill margins✅ How to build “profit habits” into your Amazon business✅ Tools and routines that help you stay profitable✅ Why profit, not sales, is the metric that matters🔗 Learn more about Jay and eComEngine: https://www.ecomengine.com🏢 Connect with eComEngine on LinkedIn: https://www.linkedin.com/company/ecomengine-llc👥 Connect with Jay on LinkedIn: https://www.linkedin.com/in/jlagarde⏱️ Timestamps00:00 – Intro: Meet Jay Lagarde of eComEngine02:00 – The early Amazon software days & seller stories06:00 – Why Amazon sellers are overwhelmed today09:45 – The problem with “pilot by feel” on Amazon12:00 – Why sellers chase revenue over profit15:45 – The hidden costs and death by a thousand cuts18:00 – The “profit engine” concept for each SKU21:00 – Building a “Profit Habit” in your business25:00 – Tools and routines that protect your profit28:00 – How SellerPulse helps sellers focus on profit32:00 – Preparing for fee increases and protecting margins33:30 – Final advice: profit is a habit, not an event#ProfitFirst #eCommerceGrowth #eComEngineKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow📺 YouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode of The eCom Growth Show, Danan Coleman sits down with YouTube and Google Ads expert Brett Curry, CEO of OMG Commerce. Brett breaks down how e-Commerce brands can harness the power of YouTube to tell compelling stories, build authentic audiences, and scale faster than ever before.From his favorite creative strategies to the mistakes most brands make when approaching video marketing, Brett shares gold-standard tactics that OMG Commerce uses to manage over $100M in ad spend annually. He also explains how to measure YouTube success, why brands misunderstand the platform, and what the future of Google search and AI means for advertisers.Whether you're an Amazon seller, DTC brand, or digital marketer—this is a must-watch episode.🔗 Learn more about Brett Curry and OMG Commerce:Website: https://www.omgcommerce.comLinkedIn: https://www.linkedin.com/in/thebrettcurryInstagram: https://www.instagram.com/thebrettcurryTwitter: https://twitter.com/BrettCurry⏱️ Timestamps0:00 - Intro: Meet Brett Curry from OMG Commerce3:50 - Brett’s background and entrepreneurial journey7:45 - Life as a founder and father of eight11:40 - Why YouTube is a powerful brand-building channel15:50 - How brands can partner through shared audiences17:25 - Why many brands misunderstand YouTube21:58 - YouTube vs. Meta ads: Misconceptions and challenges28:15 - What makes a great YouTube creative?33:05 - Social proof, objection handling & effective hooks35:40 - Ideal ad length & performance tips38:00 - How to measure YouTube ad success43:15 - Google search, Gemini AI, and the future of advertising49:50 - Final thoughts on AI & smart marketing52:40 - Where to connect with Brett Curry & OMG Commerce#TheeComGrowthShow #YouTubeAds #eCommerceMarketing #OMGCommerce #DTCGrowthKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow📺 YouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What’s your eCommerce business really worth and how do you increase that value before selling?In Episode 30 of The eCom Growth Show, Danan sits down with Ian from Quiet Light to dive deep into the strategies behind valuing and exiting your eCom business the right way. With experience as a successful founder and advisor, Ian shares the same proven frameworks that have helped countless business owners exit with clarity, confidence, and maximum value.🎯 Learn: ○ How to calculate SDE (Seller’s Discretionary Earnings) ○ What actually determines your valuation multiple ○ Why documentation and SOPs can make or break your deal ○ When to start exit planning (spoiler: now) ○ What to know about today’s M&A marketWhether you're scaling to sell or just want to run a cleaner business, this episode is packed with insight from one of the best in the space.🔗 Learn more at https://www.quietlight.com📩 Contact Ian directly: [email protected]🎧 Full show archive: https://theecomgrowthshow.com⏱️ Timestamps:00:00 – Intro: Meet Ian from Quiet Light01:00 – What Quiet Light does & who they help02:30 – How e-commerce businesses are valued04:00 – What is SDE (Seller’s Discretionary Earnings)?06:00 – Add-backs: What counts and what doesn’t07:45 – What determines a business’s valuation multiple08:00 – The 4 Pillars of Business Value09:30 – Transferability: How "owner-proof" is your business?11:00 – How to increase the value of your business14:30 – How long should a business be running before selling?16:30 – When to start exit planning (and how)18:40 – Real story: The hidden value in a duct-cleaning business22:00 – Clean books: Why they matter beyond selling24:00 – What the M&A market looks like right now27:00 – Is now a good time to sell? What if you’re affected by tariffs?28:30 – Can you sell a wholesale-only Amazon business?29:30 – Final advice & where to learn more#TheeComGrowthShow #eCommerceExit #QuietLight #OnlineBusinessTips #SellYourBusinessKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow📺 YouTube: https://www.youtube.com/@eComGrowthShow

In this episode of The eCom Growth Show, host Danan Coleman sits down with Alina Vlaic—Amazon seller, agency founder, and force behind AZ Rank. From launching her first private label brand to building a launch service that’s helped 6000+ Amazon products rank, Alina shares the raw, honest truth about what it takes to win on Amazon today.💥 What happened when her first brand failed?💡 Why most Amazon sellers launch with the wrong expectations📈 How AZ Rank evolved from should be evolved to using micro-influencer posts🎯 What sellers should do before launching a product📹 Why UGC (user-generated content) is crushing traditional influencer marketingIf you're an Amazon seller, brand builder, or curious about the ever-evolving Amazon algorithm, this is a must-listen!🔗 Connect with Alina: https://azrank.comLinkedIn: https://www.linkedin.com/in/alina-vlaic⏱️ Timestamps:00:00 – Intro: Meet Alina Vlaic01:30 – Starting on Amazon EU & launching from Romania04:00 – The first brand failure: what went wrong with baby blankets06:45 – Why some niches “look” profitable but aren’t08:00 – The birth of AZ Rank from brand failure09:45 – Why Search-Find-Buy doesn’t work anymore11:00 – The new rules: Relevance & Randomization13:00 – What AZ Rank does differently15:00 – Ranking beyond Amazon: TikTok, Walmart, iHerb & more17:30 – The power of UGC over traditional influencers20:00 – Real talk: What buyers actually want to see24:00 – The most underrated launch tactic for supplements28:00 – Navigating Amazon’s grey zones without breaking the rules31:30 – Why Alina’s approach is 100% white hat33:40 – How to work with AZ Rank#TheeComGrowthShow #AmazonSellerTips #AZRank #eCommerceMarketing #UGCmarketingKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShow

In this episode of The eCom Growth Show, Danan interviews John Cavendish, founder of Seller Candy, discussing the challenges and risks Amazon sellers face, particularly regarding account health and compliance. John shares insights from his extensive experience in the Amazon space, emphasizing the importance of focusing on the less glamorous aspects of selling on Amazon, such as account management and customer feedback. The conversation also touches on operational issues that hinder growth, the necessity of having a clear focus, and the importance of marketing during uncertain times. John provides valuable resources for sellers looking to navigate the complexities of Amazon selling effectively.

In this episode of The eCom Growth Show, Danan speaks with patent attorney Stanley Ference about the complexities of intellectual property for Amazon sellers. They discuss the importance of patents, trademarks, and the legal recourse available for dealing with counterfeit products. Stan emphasizes the time-sensitive nature of patents, the necessity of trademarks for brand protection, and the strategies sellers can employ to enforce their rights in the online marketplace. The conversation provides valuable insights for sellers looking to navigate the challenges of intellectual property in ecommerce.

In this episode of the eCom Growth Show, Danan speaks with Jessica Wright, president of Ao2 Management, about the evolving landscape of ecommerce, particularly on Amazon. They discuss the increasing importance of branding for sellers, the challenges faced by resellers due to stricter regulations, and the significance of G10s for product identification. Jessica emphasizes the need for new brands to establish a strong online presence and build loyalty among consumers. The conversation also touches on the necessity of diversifying manufacturing and expanding beyond Amazon to platforms like Shopify.

In this episode of The eCom Growth Show, Danan interviews Rob Wiltsey, founder of VideoFresh, about the significance of video marketing for ecommerce, particularly for Amazon sellers. They discuss the importance of quality in video production, understanding the customer journey, and crafting effective sponsored brands video ads. Rob shares insights on maximizing product display page videos, using performance data to improve video effectiveness, and building a brand with video content both on and off Amazon. The conversation emphasizes the need for consistent, valuable content to engage customers and drive sales.

In this episode of The eCom Growth Show, Danan interviews Eric Castellano, a seasoned Amazon seller with over a decade of experience. They discuss Eric's journey from retail arbitrage to wholesale, the importance of brand exclusivity, and the hybrid business model he employs. Eric shares insights on pricing strategies, managing a large team, and the lessons learned from costly mistakes in his business. The conversation emphasizes the significance of operational efficiency and the need for continuous evaluation of supplier relationships.

In this episode of The eCom Growth Show, Danan discusses the transformative impact of AI on agencies with experts Simon Ellicott and Chris Fryburger. They explore how AI is reshaping the landscape of agency services, the potential for cost reduction, and the need for agencies to adapt to survive. The conversation delves into the future of AI in business, the timeline for its implementation, and the evolving roles within agencies as they integrate AI technologies. Key insights include the importance of data management, the shift towards performance-based pricing, and the necessity for agencies to embrace new technologies to remain competitive.

In this episode of The eCom Growth Show, Danan speaks with Freddy Neuman and Adam Pixler from Capybaras about the opportunities and challenges of entering the Latin American ecommerce market, particularly in Mexico. They discuss the growth of ecommerce in Mexico, the differences between Amazon and Mercado Libre, the steps to enter the market, cultural nuances, and the benefits brands can expect from expanding into this region. The conversation highlights the potential for growth and the support available for brands looking to navigate this new market.