PODCAST · business
The Efficient Advisor: Tactical Business Advice for Financial Planners
by Libby Greiwe
Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 10
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368: The Onboarding Upgrade That Created Massive ROI with Aaron Schmerling
In this episode, Libby sits down with advisor Aaron Schmerling to unpack what happens when you take a process most advisors overlook and turn it into a strategic advantage. Aaron shares how his business was already successful and growing, but like many advisors, he hadn’t given much intentional thought to the onboarding experience. After being introduced to the First 100 Days framework, he began implementing a few key changes and quickly realized the impact on both his client experience and internal efficiency. From reducing delays in paperwork to creating a more engaging and confidence-building experience for clients, this conversation highlights how small, thoughtful process improvements can drive meaningful results in a relatively short period of time.In this episode you will learn:How improving your onboarding process can directly impact referrals, client trust, and overall business growthWhy most advisors overlook onboarding and how to identify hidden opportunities within your current processSpecific strategies like the onboarding meeting, pizza tracker, and simplifying data gathering to reduce friction and save timeThe real ROI of investing time into systems and processes, including faster implementation, fewer client delays, and increased team efficiencyThis episode is a powerful reminder that your onboarding process is not just a formality, but a critical moment to build trust, create momentum, and set the tone for the entire client relationship. By making a few intentional changes, you can elevate the experience for your clients while also creating more efficiency and scalability inside your business.Learn More About The First 100 Days Course HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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367: When NOT to Give a Client Gift: Timing is Everything
It’s not just *what* you give, it’s *when* you give it. And that timing alone can completely change how your client perceives your gift or gesture. In this episode, we’re breaking down a counterintuitive but powerful approach to client gifting that helps you move from transactional relationships to deeply personal client connections. You’ll learn how to use timing, intention, and personalization to make your clients feel seen, valued, and remembered for the right reasons. If you’ve ever wondered how to make your client experience feel more meaningful without just adding more “stuff,” this one’s for you.What you’ll walk away with:Why giving a gift at the point of transaction can actually weaken your client relationship instead of strengthening itHow timing your client gifts outside of onboarding creates more emotional impact and memorabilityThe difference between marketing swag and true client gifts (and why logos change everything)How to use personalization to make clients feel genuinely seen, heard, and valued in a scalable wayBy the end of this episode, you’ll rethink not just what you give your clients, but when you give it.So here’s the takeaway: great client gifting isn’t about being more generous in the moment—it’s about being more intentional over time. When you step away from transactional timing and lean into thoughtful, personalized gestures, you turn everyday business into a relationship-building experience your clients actually remember.If this episode made you rethink your approach, your next step is simple: look at your current client journey and ask where a surprise-and-delight moment would actually feel meaningful, not mechanical. That’s where real differentiation happens.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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366: Delegation in Real Life - What It Looks Like Day-to-Day
In this episode, I’m getting really tactical about what delegation actually looks like in real life—not just the idea of it. I’m joined again by Kyle Willis from Belay, and we’re breaking down exactly what you can hand off to a virtual assistant, how to do it, and what changes when you stop trying to do everything yourself.I share what I’m seeing inside my coaching programs as advisors step into the CEO role—building processes, defining responsibilities, and then hitting that very real question: “Okay, but how do I actually delegate this?”What delegation looks like before, during, and after client meetingsHow I think about handing off prep work, scheduling, and follow-up without losing controlThe 10-80-10 rule and how I use it to stay involved without doing everythingHow I’ve seen email go from a constant distraction to something I barely touchWhy giving feedback to your assistant is not optional—and how it actually makes everything easierHow to handle the “unexpected” work (NIGOs, paperwork issues, client fires) without it ruining your dayWhy a great assistant is not just support—but a true extension of how you run your businessIf you’ve been wondering what delegation actually looks like in practice, this episode will give you a clear, realistic picture of how to start.Get the Delegation Guide & Book a Call with BELAY HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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365: Why Your First 100 Days Are Costing You Referrals (And How to Fix It)
Have you ever noticed how polished and proactive your process feels when you’re winning a new client… and then how it subtly shifts once the paperwork is signed? In this episode, we’re digging into what really happens in that first 100 days after a client says yes, and why it might be the most overlooked and highest-impact part of your entire business. If you’ve ever felt like your onboarding is “fine” but could be better, this conversation will challenge you to rethink what’s possible and show you what happens when you design that experience with intention instead of letting it happen by default.Why the first 100 days is the most friction-filled phase of your client experience and how small inefficiencies here quietly impact everything elseThe four major business effects of a well-designed onboarding process, including increased client longevity, higher lifetime value, more referrals, and a dramatically better client experienceHow a standout early experience creates a unique “novelty window” that drives faster referrals, often before you’ve even fully delivered your long-term valueThe practical byproducts of improving your onboarding, like faster processing times, getting paid sooner, fewer dropped balls, and a more organized, less reactive businessIf you’ve been putting off refining your onboarding because nothing feels broken, this is your reminder that “not broken” isn’t the same as optimized. When you elevate your first 100 days, everything downstream gets easier, from operations to referrals to client relationships. It’s one of the highest-leverage improvements you can make in your practice.Now, can you craft an intro and outro that I can do for this podcast? Keep the tone fun, uplifting, and professional. Highlight what the advisors listening will get out of this episode, but I want to catch their attention in the first two sentences.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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364: How to Buy Back 10+ Hours a Week Without Hiring Full-Time
If you’ve ever felt like you’re the bottleneck in your business, or like you just need a few more hours in the day to get everything done, this episode is going to challenge that thinking. In this conversation, we unpack the real cost of trying to do it all on your own and explore what it actually looks like to buy back your time in a way that moves both your business and your life forward. From delegation to decision-making to stepping into your role as CEO, this episode is all about helping you create more capacity without burning out.Why doing everything yourself is quietly limiting your growth, your client experience, and your personal lifeThe difference between getting time back and actually using that time to drive your business forwardWhat tasks financial advisors should be delegating first to reclaim 10 to 15 hours per weekHow to think about hiring support in a lower-risk, more flexible way so you can grow without overwhelmThe biggest takeaway is that buying back your time is not just about getting tasks off your plate. It is about creating the space to think, lead, and operate at a higher level. When you stop trying to do everything yourself, you give your business the opportunity to grow and your life the opportunity to feel a whole lot better.Get the Belay Delegation Guide HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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363: How to Say No to Clients (And Still Deliver an Incredible Experience)
If you’ve ever had a client ask for something and your immediate reaction was “ugh… I really don’t want to do that,” but then you said yes anyway… this episode is for you. We’re talking about one of the most important skills for advisors: how to say no without making it weird, without damaging the relationship, and without creating a bunch of friction in your business.In this episode, we’ll discuss: Why saying yes to out-of-scope requests quietly blows up your calendar, creates hidden work, and makes your process feel… not like a process anymoreWhere scope creep actually shows up in real life, from AUM-only clients asking for planning work to all those “quick favors” that somehow take 30 minutesA super simple four-part framework you can use to say no in a way that still feels kind, clear, and really professionalExact language you can borrow to redirect clients, offer a path forward, and reinforce your value without overexplaining or apologizingAt the end of the day, this is really about clarity. Your best clients don’t need you to do everything—they need you to do the right things really, really well. And when you can say no with a path, you’re not pushing people away… you’re actually building more trust and protecting the experience for everyone, including yourself.Want to learn more about having your own app? Join us for the May 14th Show & Tell HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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362: Streamline Client Communication Like a Pro With Your Own White-Labeled App
In this episode, we dive into the future of client communication for financial advisors. Tom Fields shares how combining technology, AI, and a client-first mindset can transform the advisory experience through a white-labeled app. From streamlining workflows to keeping clients genuinely engaged, this conversation is packed with actionable insights for advisors ready to elevate their practice.What you’ll learn in this episode:How to centralize client communication and provide a seamless experience through a white-labeled app.Ways to leverage AI, data, and secure delivery to automate follow-ups and action items.Strategies to reduce friction for clients and advisory teams, increasing efficiency without losing authenticity.Techniques to boost client referrals and engagement by making it easy for clients to take action.By the end of this episode, advisors will understand how to combine technology and human touch to improve client relationships, streamline operations, and stay top-of-mind with the clients who matter most.Register for the Show & Tell HERE! Learn more about Fynancial HERE!Follow Tom on LinkedIn HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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361: Why “Junior Advisor” Might Be Hurting Your Business
There’s a phrase that shows up in a lot of advisory firms that seems harmless on the surface, but quietly creates friction in both the team dynamic and the client experience. In this episode, we unpack why the term “junior advisor” might be doing more damage than you realize and how small language shifts can have a big impact on trust, confidence, and the way your clients perceive your team. How the label “junior advisor” subtly undermines authority and creates doubt before a meeting even begins Why the language you use internally becomes the experience your clients have externally A simple but powerful reframe that helps build trust and elevate every advisor on your team How small word choices, like “staff” versus “team,” can completely change the feel of your business At the end of the day, this is about being intentional with the words you use and recognizing the weight they carry. When you remove labels that create hierarchy or hesitation, you make it easier for your team to step into their role and for clients to trust them more quickly. Sometimes the smallest changes create the biggest shifts.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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360: Say This, Not That: 2 Phrases That Transform Client Interactions
In this short but impactful episode, Libby shares two simple yet powerful phrases that can completely change the way you communicate with clients, guide conversations, and ultimately drive better outcomes. Inspired by real coaching conversations and even insights from psychology, these small language shifts can help you set boundaries, reduce resistance, and lead clients more effectively. She also opens with an important reminder for advisors who feel behind in their business—growth requires evolution, and it is okay to build systems as you go. How to use the phrase “I hope you can appreciate” to set boundaries with clients while maintaining trust and rapport Why replacing the word “but” with “and” can reduce defensiveness and keep conversations collaborative Practical ways to guide client conversations without creating resistance or tension A mindset shift for advisors who feel behind and how to reframe growth as a natural part of scaling a business These two phrases may seem simple, but when used consistently, they can dramatically improve how clients respond, how conversations flow, and how confidently you lead. Start incorporating them into both your client interactions and everyday conversations, and notice how quickly the dynamic begins to shift.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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359: Overwhelmed to On Track: Advice You Don’t Hear Very Often from a Coach
In this episode, we’re flipping the script on how financial advisors approach growth and process-building. Instead of chasing perfection or trying to build everything at once, you’ll hear why thinking smaller is actually the fastest way to make meaningful progress. If you’ve ever felt stuck, overwhelmed, or unsure where to start, this conversation will give you a practical and refreshing way forward.In this episode you will learn:Why trying to go from zero to 100 is the biggest mistake advisors make when improving processesHow focusing on small, manageable steps leads to faster and more sustainable progressA simple framework to identify quick wins you can implement in under an hourHow imperfect action consistently beats overplanning and inactionAt the end of the day, building an efficient advisory business doesn’t come from doing everything at once. It comes from doing a few things well, consistently, and improving them over time. Start small, stay consistent, and trust the process.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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358: CEO DAY - Your Q1 Business Review Agenda
There are two types of advisors heading into Q2: those stuck in reactive mode, feeling busy but behind, and those who intentionally step back to lead their business forward. In this episode, Libby walks through what it actually looks like to shift into CEO mode by conducting a quarterly business review. Drawing from her own recent CEO retreat, she breaks down simple but powerful ways advisors can step out of the day-to-day, recalibrate their priorities, and make smarter decisions about where to focus next. This is about getting out of the weeds long enough to design a business that actually works for you, not the other way around.In this episode you will learn:How to shift from operator mode into CEO mode and why that shift is the key to scaling your businessA simple framework for conducting a Q1 business review, including how to evaluate goals, identify gaps, and recalibrate for Q2How to use data instead of gut instinct to assess your offers, conversion rates, and overall business performanceHow to identify capacity constraints, reduce operational load, and create more time through delegation, automation, and process improvementsIf you’ve been feeling busy but not necessarily clear or productive, this episode is your invitation to step back and get intentional. Even a few hours spent thinking like a CEO can dramatically change the trajectory of your next quarter.Watch My Goal Setting Video HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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357: The #1 Growth Ceiling You Don’t Realize You Have
If you’ve ever wondered why some advisors seem to keep leveling up no matter how successful they already are, this episode is a powerful reminder that it’s not about knowing more—it’s about staying open. After speaking to a room full of elite, top-performing advisors, I walked away noticing a shared trait: they’re relentlessly coachable, curious, and willing to tweak even what’s already working.In this episode you will learn: How to identify if your reaction to new ideas is quietly capping your growth A simple mindset shift to move from “I already know that” to actual execution Why top advisors focus on small refinements instead of massive overhauls How to apply the “marginal gains” approach to continuously improve your business The best advisors aren’t waiting until something breaks to improve it—they’re actively looking for ways to get just a little bit better every day. This episode will challenge you to take a closer look at how you respond to new ideas and where you might be leaving growth on the table.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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356: How Advisors Are Attracting HNW Clients Weekly Without Referrals
This episode dives into a powerful and often overlooked strategy for financial advisors: using targeted digital marketing to consistently attract high-net-worth clients. Through a real-world case study, you’ll hear how a repeatable system using short-form video ads can generate meaningful conversations with qualified prospects every single week. The discussion highlights not only the marketing strategy itself, but also the importance of clarity in messaging, operational readiness, and long-term commitment to growth.Here’s what you’ll learn in this episode: How to turn a complex financial service into a clear, compelling marketing message that attracts the right clientsWhy focusing on one specific client pain point can outperform broad, generic messagingThe evolution from traditional marketing methods to scalable digital campaigns that actually convertWhat systems and processes must be in place to successfully handle and close high-quality inbound leadsThis conversation is a strong reminder that effective marketing is not about doing more, but about doing the right things consistently. When paired with the right infrastructure and mindset, digital marketing can become a scalable and predictable growth engine for advisory firms. Connect with Skyler: [email protected] more about Vali here: http://valiconsulting.com/Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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355: Stop Overwhelm in Its Tracks - 5 Steps to Take Control
Imagine your inbox is multiplying like rabbits, your calendar looks like a jigsaw puzzle, and every client seems to need you yesterday. Overwhelm is real, especially for financial advisors juggling tax season, client requests, and life outside the office. In this episode, Libby Greiwe walks you through practical strategies to regain clarity, take control of your time, and move from feeling paralyzed to feeling empowered and productive.In this episode, you’ll learn:How to prepare in advance for high-demand seasons and build buffer days that actually save your sanity.The power of clearing your physical and mental space to gain clarity and prioritize effectively.Techniques to distinguish between must-do tasks and nice-to-dos, and how to schedule them in your calendar strategically.Ways to delegate, outsource, and reflect to prevent overwhelm from repeating in future seasons.By the end of this episode, you’ll have actionable steps to regain control of your calendar, prioritize like a pro, and approach high-pressure seasons with confidence. You’ll walk away knowing that overwhelm doesn’t have to derail your productivity or your peace of mind.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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353: The 4 Pillars of Advisor Independence (and What It Really Takes to Make the Leap)
In this episode, I sit down with Rob Bartenstein (President) and Scott Wilson (Senior Managing Partner), the co-founders of Kestra Private Wealth Services, to explore how the industry has evolved over time and what independence looks like now. From their early days at broker dealers to leadership roles at major wirehouses, they share the pivotal moments that led them to build a business centered around the advisor-client relationship. We talk through the challenges advisors face within traditional firm structures and what it really takes to transition into a more supported, independent model.In this episode you’ll learn: The key differences between corporate-driven advisory models and advisor-first independence The four core pillars every advisor should consider when transitioning to independenceWhat advisors often underestimate about running their own businessAnd, how to properly prepare for a smooth and successful transition, including client retention strategiesThis episode is all about helping you think more intentionally about your business model and what’s possible if it truly aligned with your values and goals.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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352: Stop Assigning Client Homework: A Better Way to Gather Data and Move Plans Forward Faster
In this episode, Libby explores one of the most common sources of friction inside advisory firms: the homework advisors give their clients. While assigning tasks like uploading statements, linking accounts, or completing paperwork may seem efficient from the advisor’s perspective, it often slows the process down and creates frustration for clients who already have full, busy lives. Libby shares practical examples from her own firm and her First 100 Days onboarding framework to explain why client homework creates drag in the planning process and how advisors can redesign their workflows to make doing business easier for clients.Why assigning homework to clients often creates friction that slows down onboarding, data gathering, and implementation How advisors accidentally ask clients to solve the very problem they hired an advisor to help with—getting organized Practical ways to reduce friction in the data-gathering process, including simplifying checklists, removing unnecessary requests, and hosting a guided “get organized” meeting How scheduling tasks like application paperwork, account setup, and onboarding steps with clients can dramatically speed up implementation and improve the overall client experienceUltimately, reducing friction is not just about creating a better experience for clients—it also leads to a more efficient business for advisors. When advisors help clients complete tasks together instead of assigning them homework, processes move faster, information becomes more accurate, and clients feel more supported throughout the planning journey.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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351: Want More Referrals? Try This 3-Step Conversation
In this episode, Libby and Robyn Crane tackle a topic that makes a lot of advisors uncomfortable: referrals. But instead of rehashing outdated scripts or awkward one-liners, this conversation goes much deeper into the psychology behind why clients do or do not refer, what makes referral conversations actually work, and how advisors can position themselves to attract better-fit clients more consistently. They also explore the connection between capacity, client experience, messaging, and marketing, making this a valuable episode for advisors who want to grow intentionally instead of just hoping the next introduction shows up.Why traditional referral asks often feel awkward and inconsistent, and what to do insteadHow the psychology of safety, emotional alignment, and micro-commitments influences whether clients will make an introductionWhy knowing your ideal client and being able to describe them clearly is essential for better referrals and stronger marketingHow advisors can think beyond referrals and use positioning, messaging, and platforms like LinkedIn to attract ideal clients more consistentlyReferrals are not just about asking more often. They are about creating the kind of conversations, client experience, and brand positioning that make people want to introduce you in the first place. If you have ever struggled with how to ask for referrals without sounding awkward, or if you are ready to become more intentional about attracting the right clients, this conversation will give you plenty to think about.To learn more about Robyn's upcoming webinar, go HERE! To learn more about Robyn's Position Yourself For Profits Event, go HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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352: The Secret Currency That Makes Employees Want to Stay
There are many forms of compensation that matter to employees. Salary, benefits, and bonuses often get the most attention, but they are not the only things that drive loyalty and engagement. In this episode, Libby Greiwe shares a powerful but often overlooked “currency” that financial advisors can offer their teams without increasing payroll costs. Drawing from her own experience running a successful advisory firm, she explains how intentional flexibility can strengthen employee loyalty, improve morale, and ultimately create a stronger business.Why flexibility is one of the most powerful and underrated forms of compensation for employeesHow “structured flexibility” allows advisors to offer freedom while maintaining accountabilityPractical examples of how flexible scheduling can support working parents and busy professionalsWhy building a thoughtful employee experience leads to stronger loyalty and long-term team retentionWhen advisors focus on building an employee experience that supports both professional success and personal life, the results can be remarkable. Thoughtful policies that prioritize trust and flexibility can create a workplace where people feel valued, empowered, and committed to helping the business grow.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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350: Client Meetings Running Long? Here’s the Fix.
In this episode, Libby shares 5 practical ways financial advisors can keep client meetings running on time — starting on time and, just as importantly, ending on time. She breaks down how to balance client experience with practice efficiency so meetings don’t bleed into follow-up work, team time, or personal time. If your meetings routinely run over, this episode is for you.What You Will Learn:Why starting and ending meetings on time directly impacts client perception and professionalism How using a structured agenda keeps meetings focused and prevents last-minute surprises Simple time-setting techniques to reset expectations throughout the meeting Why having a visible clock and a structured close improves productivity and accountability Creative ways to create a natural “hard stop” for chatty clients while protecting your schedule Running efficient meetings isn’t about rushing clients — it’s about respect, clarity, and structure. When you control the time, you protect your energy, your team, and your client experience. Try implementing one or two of these strategies in your next meeting and track the difference.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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349: 12 Marketing Strategies to 5X Your Advisory Business (Without Social Media Ads)
In this episode, Libby sits down with advisor Matt McManus to unpack exactly how he 5X’d his business in five years. But this isn’t a story about flashy marketing funnels or viral social media. It’s about clarity, community, and connection. If you’ve been wondering what’s actually working in 2026 to attract ideal clients, this conversation is packed with practical, affordable, relationship-driven ideas you can implement right away.Here’s what you’ll learn:Why niching into first responders (ages 48–60, at or near retirement) changed everything — and why you don’t have to pick a niche on day one The 12 (plus 1 bonus) guerrilla marketing strategies Matt uses every year — from retirement workshops and recognition programs to appreciation weeks and surprise station drop-offs How to turn sporting events, client appreciation suites, and community dinners into natural referral engines without making it awkward Why vulnerability, wellness conversations, and sharing your personal journey can build deeper trust than credentials ever will One of the biggest takeaways? This growth didn’t happen overnight. Matt didn’t launch all 12 strategies at once. He systematized one, then layered in the next. He blocked them on the calendar in advance. He aligned them with his ideal client avatar. And he focused on showing up shoulder-to-shoulder with his community instead of sitting across the table trying to sell.If you’re heading into this year wondering how to create real momentum, this episode is your reminder that relationships still win. Get organized, get intentional, get involved — and watch what happens when your community starts seeing you as one of their own.Follow Matt McManus HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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348: Conference Season: A Simple Framework to Get Measurable Results
Conference season is one of the most energizing times of the year for financial advisors. From fresh marketing ideas to meaningful connections and leadership growth, the upside can be huge. But without a plan, it can just as easily turn into overwhelm, shiny object syndrome, and a notebook full of ideas that never see the light of day. In this episode, I walk you through a simple four-phase framework — before, during, after, and six months later — so you can actually measure ROI from the events you attend and make sure they move the needle in your business.In this episode, you’ll learn:How to schedule the right debriefs and CEO time before you even leave for a conference so you don’t waste the momentum when you return How to set a clear conference goal that filters sessions, networking, and opportunities through what actually matters to your businessA smarter way to take notes that prioritizes action over inspiration so you leave with a plan, not just a pile of quotes How to protect your team from idea overload and bring back focused, strategic priorities instead of a firehose of changeWhat to measure six months later so you can determine whether a conference truly delivered ROI — in time saved, revenue gained, relationships built, or friction reduced Conference season does not have to equal overwhelm. With the right structure, it can become one of the most profitable and strategic investments you make all year. When you approach events with intention before you go, discipline while you’re there, and measurable follow-through afterward, you stop attending based on vibes and start attending based on results. Choose one action from this episode and put it on your calendar today — your future self (and your bottom line) will thank you.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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347: How to Cut Your Email Time in Half (Without Ignoring Clients)
Your inbox is either running your day… or you are. 📥⏳In this episode, Libby tackles the silent productivity killer inside most advisory firms: email. If you’ve ever felt busy all day but unsure what you actually accomplished, this conversation will hit home. If you want more energy at the end of the day and less reactive chaos in your business, this episode is your permission slip to stop living in your email.Here’s what you’ll learn:Why your inbox is not a to-do list — and how fragmented attention is secretly stealing 2–3 hours a dayThe difference between checking and processing email (and why blending them is the root of overwhelm)The 4 D’s framework: delete, delegate, do, or defer — and how to move tasks out of your inbox for visual “inbox zero”How templates can save you 40+ hours a year and dramatically reduce decision fatigueWhy the more emails you send, the more you receive — and how setting boundaries protects your time and client experience 📊✨Libby also shares practical tactics like blocking email windows in your model week, removing work apps from your phone, using delayed send to train client expectations, and reducing unnecessary back-and-forth communication with your team. Because clean systems reduce mental load — and mental load is what keeps you feeling stuck in reactive mode.You don’t scale your business by answering more emails — you scale it by reducing friction. 🚀 Your inbox doesn’t get to be the CEO. You do.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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346: 5 Strategies to Work Less (AKA How I got down to 25 hours a week!)
In this episode I spill all the beans of how I went from working a zillion hours a week down to just 25. I give a very detailed account to podcast host Amber de la Garza and she is so good at interviewing and asking all the right questions to pull out the important details of this progression. So today we dive into:How I more than quadrupled my hourly rateHow creating a killer client experience helped me work lessWhy picking a niche was critical to our efficiency and how it drives referralsBeing okay with pushing back on clients’ calendars and fitting them into MY model weekHow I organized my time, built a team, AND SO SO MUCH MORECheck out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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345: What Kind of Profit Margin Should Your Financial Advisory Business Have?
Revenue growth can feel exciting—but if you don’t know your margins, you’re flying blind. 💸 In this episode, we break down the difference between leverage and true scale, what healthy operating margins can look like at different stages of growth, and why stepping into your CEO role means knowing more than just your top-line number.You’ll learn the four numbers every advisor should be able to calculate in under 60 seconds, how to determine your real take-home percentage, and where profitability often leaks inside growing firms. With Q1 CEO Day around the corner, this is your cue to tighten the machine, protect your margins, and build a business that actually funds your life. 📊🚀Quin + Knudge Webinar Details HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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344: Vanilla to Vibrant: How to Build a Brand That Attracts Dream Clients with Nicole Burdick
My guest, Nicole Burdick, took her brand from vanilla to vibrant—and in this episode, she walks through exactly how she built a brand (and a practice) that feels more like her: clear, magnetic, and profitable without being draining. In this episode we’ll dive into: Her “this is it” moment for building a truly magnetic brand (and why it pushed her to leave her team)The difference between an ideal client avatar and an ideal client community—and how to define the qualitative fit that energizes you What “niching” really means when you’re trying to serve clients wellHow she right-sized her practice by letting go of disengaged clients—and the gut-check question that made the decision clearHow to turn your brand values into messaging that makes prospects feel seen, safe, and understood If you’ve been feeling those quiet “stirrings” that your business could look different—more aligned, more you—this conversation is your permission slip. Nicole’s story is a reminder that clarity creates courage, and a brand built on real values doesn’t just attract the right clients…it repels the wrong ones (which is a win). Check our Nicole’s book HERE!Find Nicole on LinkedIn HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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343: The 85% Wake-Up Call Every Advisor Needs to Hear
In this quick Efficient Friday episode, Libby breaks down a stat that should stop every advisor in their tracks: 85% of clients have thought about switching advisors in the last year 😬. She challenges you to look honestly at the impact you’re delivering, the experience your clients are having, and whether your time is being spent on things that actually matter to them—or just feel productive.You’ll learn how to evaluate your client service model, identify low-impact activities that drain time, and redesign your processes to deepen relationships, reduce friction, and consistently deliver real value year after year 🚀💡. This episode is a call to step into your CEO role, gut-check what you’re doing, and intentionally build a practice your clients never want to leave.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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342: No One Warned You About This Part of Business Ownership (Here’s How to Handle It) with Hannah Moore
Running a financial advisory firm often looks appealing from the outside: freedom, flexibility, and income potential. But the reality of being a true business owner requires an entirely different skill set. In this episode, Libby sits down with Hannah Moore to have an honest, vulnerable conversation about what it really takes to move from advisor to CEO, including the emotional, operational, and leadership challenges that often go unspoken ✨In this episode, you’ll learn:Why owning a firm is fundamentally different from being a great financial advisor, and why most advisors are unprepared for that shiftHow Hannah navigated massive business transitions, including reducing her client base, growing two companies, and building a leadership teamWhat it actually looks like to delegate meaningful responsibilities like sales calls and client relationshipsHow ego, identity, and grief can quietly hold advisors back from scaling their firmsWhy self-awareness is one of the most important traits of successful advisors and CEOsThis episode is a powerful reminder that growth doesn’t come from doing more, but from letting go, building trust in your team, and stepping fully into the CEO role. If you’re feeling stretched, overwhelmed, or stuck in the day-to-day, this conversation will help you see what’s possible on the other side of intentional leadership.Find Hannah on LinkedIn HERE!Learn more about Amplified Planning HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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341: A Simple Trick to Keep AI From Killing Your Client Experience
In this episode, Libby Greiwe shares a practical perspective on using AI in your advisory practice without sacrificing authenticity 🤖. You’ll hear a real-world example of how AI-driven efficiency can unintentionally erode trust and what that means for client experience and your brand.Libby walks through simple, actionable ways to use AI thoughtfully, like setting expectations, timing your follow-ups, and adding small personal touches so clients still feel seen, known, and heard 💬✨. The takeaway is clear: AI should support better client experiences, not replace the human connection that makes your practice stand out.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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340: Thinking About Making a Move? The Questions Every Advisor Should Ask First with Shelby Nicholl
In this episode, Libby sits down with transition expert Shelby to unpack the increasingly complex landscape of advisor independence. With more channels, platforms, and business models than ever before, many advisors feel the pull to explore new options — but don’t know where to start. Together, they walk through how to think strategically about change, avoid costly missteps, and design a transition that truly supports your long-term vision 🚀📊🤝You’ll learn:How to evaluate whether your current frustrations are simple nuisances or true deal breakers 🔍The three critical “fit” factors every advisor must consider before making a moveWhat a successful transition really involves beyond just repapering accountsWhy client communication and experience can make or break your moveWho should be on your transition team to protect your business and your clientsIf you’ve been quietly wondering whether you’re in the right place — or if there’s a better option out there — this conversation will give you clarity, structure, and confidence to explore what’s next. It’s a thoughtful, practical roadmap for any advisor considering a major career move.Connect with Shelby Nicholl HERE!Learn more about Muriel Consulting HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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339: Your 2026 Personal Development Plan
This Efficient Friday, Libby challenges financial advisors to think beyond org charts and revenue and focus on something even more powerful: personal development. You’ll learn how asking the right questions about who you’re becoming, who you’re learning from, and where you need to be stretched can directly impact your business growth 📈In this episode, you’ll discover how to create a simple, realistic personal development plan that supports both your life and your firm, using small daily actions and quarterly focus to build momentum for the year ahead 🚀✨Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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338: How He Built 80% of His Business on LinkedIn with Mando Sallavanti III
In this episode, Libby sits down with Mando to unpack how financial advisors can intentionally use LinkedIn as a repeatable marketing and prospecting system. They dive into what actually works, what most advisors get wrong, and why consistency, clarity, and relevance matter far more than chasing the latest algorithm trend. This conversation is a behind-the-scenes look at how one advisor built a thriving practice by treating social media like a real business development strategy, not a side project. 🚀📈💡🤝🧠In this episode, you will learn:Why defining your ideal client beyond income and net worth is the foundation of effective marketingHow LinkedIn can function like a modern prospecting system when content, comments, and messages work togetherThe difference between top, middle, and bottom of funnel content and how to balance them without burning goodwillHow to use profile views, comments, and connection requests as natural conversation startersWhat a realistic time commitment looks like and how to fit LinkedIn into your weekly scheduleThis episode is a reminder that growth doesn’t come from gimmicks or shortcuts, but from showing up consistently with intention and clarity. If you’ve been curious about using LinkedIn more strategically or want a better way to attract the right clients without cold calling, this conversation will give you a clear framework to start taking action today.Find out more about Mando's LinkedIn marketing community HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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337: Hiring in 2026? My Best Advice & The Most Common Mistake I See
Hiring doesn’t have to feel risky, chaotic, or overwhelming—but for many advisors, it does. In this episode, Libby breaks down why hiring the wrong way is one of the biggest drivers of stress, frustration, and team dysfunction in advisory firms. Whether you’re actively hiring or just thinking ahead, this conversation will help you step into your role as CEO, clarify what your business truly needs, and design a team structure that actually supports growth instead of creating more work. In this episode, you’ll learn:Why hiring a person before defining the role often leads to burnout, confusion, and poor performanceHow to use a simple org chart exercise to identify role gaps, overlaps, and misaligned responsibilitiesThe difference between stewarding people and stewarding results—and how great leaders balance bothWhy more help isn’t always the answer, and when clarity and systems matter more than another hireHow defining roles creates better onboarding, stronger accountability, and clearer growth paths for your teamHiring well starts long before interviews and job descriptions. When you design roles intentionally and align them with your vision, hiring becomes less stressful and far more effective. This episode will help you slow down, think like a CEO, and build a team that makes your business feel easier to run—not harder.Learn more about Claire’s hiring process HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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336: Your 2026 Game Plan to Implement
In this Efficient Friday episode, Libby speaks directly to advisors who have spent the year learning, consuming content, and gathering ideas, but now need a clear path to action. She challenges you to stop over-educating and start implementing by creating intentional space on your calendar to actually get things done as you plan for 2026 📅🚀You’ll learn simple, realistic ways to turn ideas into progress, including how to use implementation power hours, accountability partners, and focused implementation days. This episode is a practical reminder that growth doesn’t come from more information, but from consistent follow-through on the right priorities 💡Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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335: My Journey from 80 Hours a Week Down to 24 and Redefining Success & Balance
In this episode, Libby Greiwe of The Efficient Advisor shares a candid and powerful conversation about building a successful advisory business without sacrificing your life, values, or well-being. From working through burnout to redefining success on her own terms, Libby opens up about resilience, boundaries, and what it really takes to create a business that supports the life you want. This episode is packed with honest reflections, practical wisdom, and encouragement for advisors who want more than just growth for growth’s sake 🎙️💡💬🌱✨In this episode, you will learn:How Libby built and sold a seven-figure advisory firm while working just three days a weekWhy aligning your calendar, boundaries, and values is critical to long-term fulfillmentA powerful mindset shift for saying yes without burning yourself outWhy investing in yourself through coaching, support, and systems accelerates growthHow embracing imperfection and finding your voice can transform your career and confidenceThis conversation is a reminder that success doesn’t have to come at the cost of your health, family, or happiness. Libby’s journey shows that it’s possible to build a thriving advisory business while honoring your values, protecting your time, and trusting your gut along the way. If you’re feeling stretched thin or questioning what success really looks like, this episode will leave you feeling validated, inspired, and empowered to do things differently.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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334: The “They Have Potential to be Great Clients Someday” Mistake Advisors Make
In this episode, Libby shares an unpopular but critical perspective on how financial advisors should think about “future potential” clients. She explains why treating clients based on who they might become leads to burnout, resentment, and misaligned service models—and how this quiet mistake often causes your best clients to subsidize everyone else 💭📊🔥You’ll learn how to treat clients fairly based on where they are today, protect your time and energy, and create a service model that scales without overcommitting to “someday” promises. If you’ve ever felt overworked or stretched too thin, this episode will hit home.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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333: Jeremy’s 5-Step Retirement Planning Process & How it Attracts Better Clients with Jeremy Keil
In this episode, Libby welcomes back Jeremy Keil to unpack how financial advisors can turn an intangible service into a clear, compelling, and repeatable client experience. Jeremy shares the evolution of his five-step Retirement Master Plan, how defining and naming a process transformed both his client outcomes and his business efficiency, and why creating a standardized framework is one of the most powerful growth levers advisors can implement. This conversation is rich with actionable insights, real-world scenarios, and practical guidance for building a more scalable practice. 🚀📘🔍🎯🤝What you will learn in this episode:How clearly defining your ideal client avatar drives stronger branding, messaging, and client alignmentWhy productizing your planning process increases clarity, buying readiness, and client commitmentThe business benefits of building repeatable, documented SOPs that enable team delegation and consistent deliveryHow naming and branding your process creates shared language that clients remember, use, and refer others withHow Jeremy leveraged his process to write a book, amplify referrals, and accelerate prospect conversionAs Libby and Jeremy discuss, the advisors who thrive aren’t necessarily the ones who know the most—they're the ones who make their expertise tangible, teachable, and repeatable. This episode will help you rethink your planning workflow, elevate your client experience, and build a more efficient, more referable advisory business.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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332: The Two CEO Day Questions Every Advisor Should Ask Before 2026
In this episode, Libby shares a powerful two-question framework to help you reshape your business heading into 2026. You’ll learn how to identify the five tasks you should stop doing, the five priorities you should start doing, and how this simple exercise can reshape your capacity, clarity, and client experience. 🚀You’ll also hear how advisors have used this method during CEO Days and year-end planning to drive measurable progress, plus a practical tip for holding yourself accountable. Download the worksheet, run the exercise, and set the stage for a more intentional and efficient year. 📈✨I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Grab the CEO Day Questions HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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331: The Science of Follow-Through: How Advisors Can Finally Stick to Their Goals with Brian Ford
Financial advisors often begin the year energized, organized, and committed to ambitious goals. Yet, by March, many find their plans stalling—not because of a lack of motivation, but because of a lack of true accountability. In this episode, neurobiology-based performance and accountability expert Brian Ford breaks down why traditional views of discipline and accountability fail, how advisors can build systems that actually work, and what it takes to sustain long-term behavior change. Brian shares the science, psychology, and practical frameworks that help advisors stop relying on motivation alone and start building systems that drive real follow-through. 🌟What You Will Learn in This Episode:• 📊 Why accountability is really about awareness rather than perfection or shame • 🧠 How your brain, ego, and evolutionary psychology influence follow-through • ⏰ The role of time-based feedback loops and how to design daily or weekly accountability structures • 🛠️ How environment and systems—not willpower—create lasting habits and disciplined behavior • 🔄 How to shift from the strain-and-recover cycle to the grow-and-sustain cycle for long-term successWhether you want to finally make your 2026 goals stick or build more consistent follow-through inside your practice, this episode gives you the frameworks, mindset, and systems to get there. Brian also invites listeners to join his 21-day New Year accountability challenge, designed to help advisors build the foundational systems needed for lasting behavior change. Register for Brian’s Accountability Group HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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330: The Ritz Carlton Loyalty Rule Every Advisor Should Be Using Today
In this episode, you’ll learn how a single Ritz-Carlton philosophy can transform the way financial advisors build trust, deepen loyalty, and create unforgettable client experiences. You’ll hear real examples of small but meaningful moments that turn mistakes into connection, empower your team, and elevate your brand far beyond portfolios and planning tools.You’ll also discover how giving your team simple freedom, creativity, and a small monthly “surprise & delight budget” can turn everyday interactions into lasting loyalty, referrals, and genuine client love. From laptops delivered across town to coffee sent with a smile, this episode reminds us that great client experience isn’t about perfection — it’s about how you make people feel ✨.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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329: How Small Shifts Helped Eva 5X Her Practice (and Transform Her Client Experience)
This episode features an inspiring conversation between Libby and advisor Eva Stukenberg, who shares her journey from feeling stuck on the hamster wheel to building a thriving, intentional, 5X-growth practice. Eva opens up about the small shifts that created massive momentum, the mindset work that changed everything, and the systems that transformed her team, her client experience, and her quality of life. This episode is packed with practical insights for any advisor ready to move from reactive to proactive, from overwhelmed to organized, and from doing everything to doing only what matters most. 🌱✨What You’ll Learn in This Episode • How small, consistent improvements compound into a flywheel of long-term growth 🔄 • The power of defining and designing your business around your ideal client avatar • Practical systems to move from reactive chaos to proactive preparation • Ways to elevate your client experience through thoughtful touches and intentional processes 💬 • Why mindset shifts like “Why not me? Why not now?” can change your entire trajectory 🚀Eva and Libby dig into real examples of how clarity, systems, and intentional decision-making shape both your business and your personal life. From transforming meeting prep and follow-up, to creating emotional, memorable client events, to building the right team around you, this conversation shows what sustainable growth actually looks like for a modern advisor 🎧If you’re ready to take the long view, make meaningful changes, and design a practice that supports both your clients and the life you want to live, this episode gives you a clear roadmap forward.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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328: Drowning in Year-End To-Dos? Here’s Your Reset Plan
In today’s episode, we’ll discuss: Year-end processing doesn’t have to feel like an annual stress cycle. In this episode, you’ll learn five simple strategies to make December smoother, more predictable, and far less overwhelming 🎄. From setting client expectations shockingly early to moving cognitive work upstream and protecting your calendar, you’ll discover how small shifts can dramatically change your year-end experience.You’ll also hear how to intentionally punt work to January, rethink production pressure, and use a quick debrief to improve every single year. If you’re craving more margin, calm, and control in December, this conversation will help you build a business that supports your life, not your stress levels ✨📅.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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327: Your Client Service Model Upgrade: Streamline Your Process, Boost Profitability, and Wow Your Clients
Welcome back to the show where we help financial advisors build efficient, profitable, and deeply human advisory firms. In this episode, Libby dives into the heart of creating a scalable and sustainable client service model. She breaks down the mindset shifts advisors need, the math behind revenue per hour, how to segment your book intentionally, and why aligning your service model with profitability is the key to delivering exceptional client experiences. This is a thoughtful, practical, and empowering conversation to help you reshape your ongoing service in a way that benefits you, your team, and your clients.What you’ll learn in this episode: • Why advisors struggle with mental blocks around pricing, fees, and client segmentation • How to calculate your true revenue per hour and use it to make better capacity decisions • A step-by-step process for segmenting clients and defining aligned service levels • How to avoid client subsidization and ensure each household is serviced profitably • Ways to right-size service for clients who don’t meet your hourly rate, without sacrificing care or professionalism As Libby walks through each step, you’ll gain clarity, confidence, and a practical roadmap to redesign your client service model so you can serve clients exceptionally well without overwhelming your team. This episode will help you work smarter, stay focused on what matters, and build a practice you love managing every single day ✨.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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326: The Simple Email Hack That Protects Your Boundaries (and Trains Clients Automatically)
In this quick episode, you’ll learn a simple but powerful tool advisors can use to maintain strong boundaries, protect their time, and still deliver a seamless client experience. We explore why scheduled send and delay delivery matter, how they shape client expectations, and how they support the structure of your Model Week. 📅⚙️You’ll also discover how this tiny habit reinforces your professionalism, creates predictable communication patterns, and helps clients feel more confident in your process. It’s a small change that delivers big efficiency wins.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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325: From Advisor to CEO: Todd’s Journey to a More Scalable, Organized Practice
In this episode, I sit down with Todd Pisarczyk of Momentus Wealth Management to unpack what it really looks like to go from a great advisory practice to a truly scalable, CEO-led firm. Todd shares the behind-the-scenes shifts, the unexpected realizations, and the tangible systems he built through coaching that helped him move from “doing all the things” to running a business with clarity, confidence, and a long-term vision. From refining processes to elevating the client experience, this conversation is packed with real advisor wins and practical inspiration. In this episode you’ll learn: • Why even successful advisors hit a wall when their practice starts feeling like a “real business” • How documenting processes changed the game for Todd’s team of eight and created repeatability for the next generation • The planning, tax, and client-experience upgrades that now keep almost every client showing up for reviews • How shifting into the CEO role brought Todd clarity, confidence, and a bigger mission for his firm • Why group coaching amplified his growth far beyond what he expectedTodd’s story is an amazing reminder that growth doesn’t require being a “hot mess.” Sometimes the biggest leaps come from refining what’s already working, creating structure around what’s been living in your head, and surrounding yourself with advisors who are building remarkable businesses too. His journey shows what’s possible when you finally step into the CEO seat, create repeatable systems, and elevate your client experience with intention.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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324: Year-End Tax Letter: A Simple System That Saves Your Clients (and You) Time
In this episode, you'll learn how to create a simple, high-value year-end tax letter that makes tax season easier for your clients, their CPAs, and your team. You'll hear what to include, how to frame it as a value-add, and how to streamline the process so it becomes a repeatable system instead of a stressful scramble.We cover suggested sections for your letter, how to reinforce the behind-the-scenes work you do all year, and a practical workflow to prepare these summaries for your best clients. This episode helps you elevate your client experience, strengthen your CPA relationships, and clearly communicate the value of your planning expertise.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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323: How This Advisor Cut to a 3-Day Workweek and Leveled Up Everything - Part 2
Creating a business you love doesn’t have to be a fantasy, and in this episode, Libby brings back her best friend and long-time advisor Jen for a real, transparent look at what it takes to reclaim your time, refine your systems, and run a thriving advisory firm with intention. 🎙️ Jen shares how her practice has evolved over the last several years, what she’s leveled up, and how she continues to work just three days a week while raising four kids, supporting a collegiate athlete, and still growing her business. 🌱 This episode is packed with real strategies, practical examples, and the mindset shifts required to build a practice that runs smoothly even when you step away. 🚀What You’ll Learn in This Episode:How Jen structures her refined model week, including dedicated CEO time and client relationship time 🔎The step-by-step way she built (and continues to level up) eight distinct meeting types with matching agendas, notes templates, and workflowsHow she trained her team and created processes that allowed her to take a full month away from the businessWhat it really looks like to shift service models and separate financial planning from investment-only relationshipsThe role business besties, coaching, and intentional planning play in staying energized and evolving after 18 years in the business 🤝Whether you’re dreaming of shorter workweeks, more meaningful CEO time, or a business that keeps moving even when you take time off, this episode offers the inspiration and tactical insight every advisor needs. Jen’s story proves that with systems, intention, and support, sustainable success is absolutely possible. ✨ Enjoy the episode!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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322: One Word to NEVER Say in Front of Clients
Ever stop to think how one small word can change the entire vibe of your business? In this episode, Libby breaks down why saying “s—--” might be holding you back — and how a simple language shift can transform how clients see your firm and how your team sees themselves.You’ll learn how swapping your language builds confidence, strengthens culture, and positions your practice as a cohesive, professional unit. 🧠✨I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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321: How Jen Tripled Her Revenue in 3 Years While Working 3 Days a Week
In this episode of The Efficient Advisor, Libby sits down with Jen, a powerhouse financial advisor and mom of four who has tripled her revenue in just three years—all while working only three days a week. Jen shares the mindset shifts, systems, and team-building strategies that allowed her to scale her practice with confidence and ease. This conversation is packed with real, actionable advice for advisors who want to grow their businesses without burning out.In this episode, you’ll learn:How Jen defined her niche and specialized in serving pre-retirees and widowed women to grow her practice faster.The key systems and templates that freed her time while improving client service and consistency.Why hiring the right team members—even when it’s scary—is essential to scaling sustainably.How creating a “model week” transformed her time management and family balance.The importance of investing in coaching, continued learning, and accountability to reach new levels of success.As Libby and Jen reflect on their years of coaching together, they show what’s possible when you put in the work, trust the process, and build your business intentionally. You’ll walk away inspired to simplify, systematize, and scale—while still having time for the people and things you love most.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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320: What an Executive Assistants Can Do for Advisors with Guest Gina Cotner
Running a financial advisory firm doesn’t just take expertise with clients—it also takes leadership, delegation, and the right support systems. In this episode, Gina Cotner, CEO of Athena Executive Services, joins the conversation to share how financial advisors can leverage executive assistants to create more freedom, reduce overwhelm, and lead with intention. What you’ll learn in this episode:The difference between a task-based virtual assistant and a strategic executive assistantHow to decide what to delegate and when to hire helpMindset shifts that make delegation more effective and less exhaustingBest practices for onboarding and leading an executive assistantTools and systems to track accountability and ensure high-quality resultsBy the end of this episode, you’ll have practical strategies for building the right kind of support, freeing up your time, and creating more efficiency in your advisory business.Learn more about Athena Executive Services HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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319: CEO Day: 5 Categories to Analyze in Your Next CEO Day
In this week’s Efficient Friday episode, Libby shares why every financial advisor needs to schedule intentional “CEO days” — dedicated time to step out of the whirlwind of client work and focus on your business, not just in it. She breaks down the five key areas to review during your CEO day: money, people, processes, problem-solving, and clients.You’ll learn how to use this time to evaluate revenue streams, fine-tune team dynamics, and strengthen your client experience — all while building a more strategic, efficient advisory business that runs smoothly year-round. You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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ABOUT THIS SHOW
Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 10
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Libby Greiwe
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