The Focused View: Empowering Eye Care Professionals

Differentiation is one of the biggest opportunities for independent optometry practices, but it requires the right strategy, systems, and leadership. In this episode, we continue our conversation with optometrist and owner of Vision Camberwell, Shonit Jagmohan.Shonit breaks down how he’s built a high-performance independent practice by focusing on what truly sets a business apart: its people, its culture, and its strategy. He shares the mindset required to stand out and stay relevant in an increasingly competitive landscape.From hiring the right people and creating meaningful incentive structures to making smarter business decisions and future-proofing your practice, this episode is packed with practical insights that independent practice owners (or aspiring ones) need to hear.All the other links and resources mentioned in this episode can be found athttps://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:3:18 - Shonit’s leadership philosophy and staff development6:16 - Ongoing development & staff training9:28 - Common mistakes in team motivation12:01 - Motivation and goals differences14:26 - Designing effective bonus and incentive structures22:11 - What great leadership looks like23:26 - Influential U27:18 - Time investment & decision making33:27 - KPIs that actually drive results for Vision Camberwell39:05 - Shonit’s AHA moments as a business owner42:37 - The future of independent optometry47:03 - Advice for new & aspiring independent optometrists50:35 - What’s next for Shonit JagmohanLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episodeThank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What happens when you stop trying to serve everyone and start building a practice around clarity and specialisation?In this episode, we are joined by Shonit Jagmohan, an optometrist and owner of Vision Camberwell, one of the oldest independent practices in Victoria, to unpack how he built a practice model centred on specialty contact lenses, patient experience, and intentional business design.Throughout the conversation, Shonit shares how he shifts from the traditional mindset of trying to serve everyone and instead advocates for clear positioning and strategic differentiation. He  shares how leadership, team culture, and structured systems allow him to balance clinical excellence with business sustainability, proving that you don’t have to sacrifice one for the other.All the other links and resources mentioned in this episode can be found athttps://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:3:11 - Shonit Jagmohan’s journey to optometry6:43 - Exposure to different practice models10:05 - Key difference between independent and corporate optometry15:59 - Inside Vision Camberwell & its practice philosophy20:10 - Specialty contact lenses22:31 - Why Shonit chose specialty contact lenses27:03 - Differentiation & market strategy34:53 - Creating a unique patient experience37:40 - The cost of trying to serve everyone40:54 - Getting started with specialisation45:01 - Balancing clinical care &  business profitability48:06 - Building a high-performing team cultureLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episodeThank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Sometimes, the most powerful way to learn is to build as you go, and Sheila Lam’s journey is a testament to that. In this second part of the conversation, Sheila Lam takes us behind the scenes of building a greenfield practice with Mandy Huynh from a simple idea to full execution.From figuring out business structures and securing funding, to negotiating leases, managing unexpected costs, and building a patient base from zero, Sheila shares the raw, unfiltered realities of entrepreneurship in optometry.This episode isn’t just about opening a practice, it’s about betting on yourself, learning as you go, and building something meaningful from the ground up. Whether you’re a student, early-career optometrist, or someone dreaming of ownership, this episode will give you both practical insights and the mindset shifts needed to take that leap.All the other links and resources mentioned in this episode can be found athttps://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:51 - Why Sheila and Mandy chose to gain experience first before opening their practice4:00 - Finding mentors & building a support system6:12 - Choosing a business name, logo, and their A team8:37 - Finding a location12:50 - Creating a business plan and securing business funds16:28 - Forecasting bank loan amount for starting a business20:30 - Finding a property and lease negotiation28:07 - Practice design and fit-out challenges31:48 - Unexpected delays: approvals, compliance, construction realities33:39 - Mindset shift: problem-solving over perfection35:55 - Most underestimated part of setting up a practice41:13 - Opening Months: What it’s really like42:56 - Hiring the first staff45:54 - How hiring staff improve the business48:16 - From 0 patients to current growth49:43 - Marketing strategies for greenfield practices that actually worked51:57 - Essential personality traits for business owners52:58 - Advice to young optometrists who’s unsure if they’re ready57:02 - Sustainable growth over rapid expansionLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episodeThank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

From grad to greenfield. Sheila Lam didn’t just follow the expected path, she built her own.In this episode, Michael Nasser sits down with Sheila Lam, optometrist and co-founder of Eye Definition Optometrist, to unpack what it really takes to step into ownership early in your career.From graduating during the pandemic and gaining experience in corporate optometry, to questioning the “safe” route and launching an independent practice with a business partner, this is a story of clarity, courage, and calculated risk.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:58 - Sheila Lam's background  4:38 - Early ambitions of practice ownership6:47 - Sheila's introduction to corporate optometry9:18 - Outgrowing the corporate path11:11 - Joining the Young Optometrists and the power of networking 15:24 - Lessons from corporate optometry19:24 - Making the leap to independent practice22:07 - Replan the future with independent practice24:57 - Opening an independent optometry practice28:30 - Choosing a business partner, aligning goals, and priorities32:57 - Defining partnership structure and tasks of the practice35:02 - Why they chose a 50/50 ownership structure36:17 - Advice they received about the partnership39:17 - Navigating difficult conversations43:54 - Other things to consider in a partnership45:19 - Benefits of having a business partnerLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episodeThank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Do you and your team truly know the "why" behind your business? In this episode, Tim Thurn is back for part two of the conversation, bringing his honest perspective on the realities of modern optometry and a simple yet powerful idea: why successful practices are intentional about their "why."Throughout the episode, Tim challenges the common belief that independent practices are directly competing with large corporate players. Instead, he encourages practitioners to focus on positioning, patient experience, and integrated care. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:46 - Revenue shifts & the real challenges facing independents5:30 - Optometry as a professional sales role9:26 - Demographic shifts & cultural evolution in the industry13:26 - How business fundamentals have evolved20:48 - Designing an exceptional patient flow24:14 - Strongest why for independent practice30:11 - What's different about your practice?32:01 - What true integrated care looks like39:19 - Ensure integrated care is consistent amongst the team43:43 - Key elements of well-oiled machine practice45:46 - Training: The most neglected growth lever in business51:07 - Communication skills resources53:05 - The future of independent optometry57:55 - The one lesson every independent should rememberLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episodeThank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Independent optometry hasn't just evolved, it has transformed. From glass lenses dominating the market to digitally personalised optics, from fragmented professional politics to collaborative care models, the journey has been nothing short of remarkable.In this episode, Michael Nasser is joined by Tim Thurn, former  Medical & Professional Relations Director at EssilorLuxottica and a trained optometrist, to unpack decades of perspective on the profession. This is a conversation about progress, not just technological progress, but professional growth, mindset shifts, and the responsibility independents carry in shaping the future of eye care.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:11 - Tim's journey into optometry and industry leadership4:06 - From fragmented practice to coordinated care 5:44 - Tim's transition into industry & market analysis10:36 - Early challenges and opportunities of independent practice13:17 - Revenue model shifts14:36 - Technological milestones in dispensing and manufacturing19:05 - How technology changes patient experience to personalisation and precision22:44 - Staff training to the power of technology24:05 - Importance of independence embracing technology26:31 - Independence as drivers of change32:27 - Who independents are really competing with36:34 - Role of independent market to R&D across the industry41:34 - Underdeveloped areas of the eye care industry44:38 - What's next for the eye care industry46:11 - Advice to the independent in adopting new technology51:55 - Don't be afraid to adopt and askLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Strong teams don't just happen by accident. They're built through better leadership, a strong team culture, and systems that help your practice grow without burning you out. In this episode, Michael Nasser is joined by Dr Steve Vargo, optometrist, practice management consultant, author, and host of the Eye Own a Business podcast, to unpack one of the biggest (and most challenging) issues facing independent practices today: leadership and team management.From understanding the difference between leadership and management, to hiring the right practice manager, reducing staff turnover, and building a culture people actually want to be part of, this conversation goes beyond theory and dives into what truly works inside real practices.If you've ever felt overwhelmed managing staff, unsure how to delegate, or frustrated by a lack of growth despite working harder than ever, this episode is for you.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:01 - Steve Vargo's journey into practice management4:50 - Why leadership is the missing link in many practices7:25 - Leadership vs. management9:42 - Why do practice owners struggle in leadership10:11 - When should the owner delegate responsibilities13:46 - Best way to identify the right practice manager16:35 - Hiring within vs. outside18:37 - Interview questions for leadership roles21:35 - The first 60 days of a new manager23:52 - Developing leaders in your existing team27:07 - The five pillars of leadership30:17 - Holding people accountable without confrontation32:59 - Effective communication in the practice36:59 - Tips for manager and team collaboration38:49 - Why staffing is the number 1 challenge of business owners40:54 - Retention comes down to leadership42:53 - Empowering staff to be part of the solution44:43 - One step to become a better leaderLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, we are joined by Allyson Freind, optical dispenser, owner of Northam Optical and recipient of Independent Practice of the Year 2025, to explore how a loyal customer base, deep community connection, and consistent, high-quality care can outperform even the biggest city-based advantages.From accidentally stepping into optics as a receptionist to becoming a trusted healthcare provider, community leader, and industry advocate, Allyson's journey shows that regional practices can thrive when they are built on trust, education, and genuine care for the people they serve.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:46 - Allyson's background and her unexpected career in optics5:11 - From employee to business owner 6:04 - What makes running a rural practice unique compared to bigger cities6:56 - What sets an award-winning practice apart8:56 - Business milestone for Northam Optical11:12 - Building real community connections13:27 - Criteria for brand alignment and setting boundaries as a business owner17:36 - Education and industry involvement20:38 - Giving back to the community through the Fiji outreach program23:39 - The value of training and education for optical dispensers24:54 - Guiding principles that operate Northam Optical26:11 - What makes the biggest difference in patient experience 27:52 - Making smart business decisions: Introducing a new specialisation to patients30:22 - Business owner routine to be working on the business, not just in it32:51 - Allyson's advice to independent practice ownersLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What does it take to build an independent practice that lasts for four decades and then pass it on to continue the legacy, intention, and heart for patient care?In this episode, we are joined by Tim Duffy, a highly respected rural optometrist, former owner of Vision Splendid, and long-time advocate of independent practice, to unpack how he built, grew, and eventually handed over his optometry practice to younger optometrists without losing its heart for patients. This conversation goes beyond business theory. It's about community, independence, patient care-first, and living a legacy that outlives you. Whether you're a young optometrist wondering where your career path is heading, a practice owner thinking about the next 5–10 years, or someone who is deeply invested in the future of independent optometry, this is a must-listen episode for you! All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:16 - Tim Duffy's path into optometry3:29 - Starting young and building a rural practice in NSW6:20 - Key strategies in growing a rural optometry practice9:32 - Early support from the community11:06 - Expanding scope of practice in rural settings14:06 - Investing in patient care through technology, equipment in rural settings16:34 - Competition in rural private practice19:34 - Advocating for independence: treating team as family22:51 - Creating a lifestyle, flexibility, and owning your time26:13 - Recognition of the Josef Lederer Award (2017)28:12 - Who was Josef Lederer?31:22 - Initial steps of succession planning38:27 - Finding the right person for a successful succession40:54 - Why did Tim choose the continuation of practice legacy over corporate sale46:19 - When it the time to get legal advice for succession planningLearn More About Us:Website: https://www.thefocusedview.com.au/LinkedIn: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

As we close out another year on The Focused View, we wanted to pause the usual format and do something truly special.In this special holiday episode, we bring together one standout piece of advice from some of our past guests. You'll also hear their personal messages to the eye care community, reflections, encouragement, and what they hope we carry with us into the new year. Think of this episode as a collective deep breath. A moment to reflect on the challenges we've faced, the growth we've experienced, and the future we're building together. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:01 - Kelly's advice on mental health, work-life pressure, and early intervention2:31 - Bethany on emotional intelligence, leadership & continuous growth3:37 - Skye's advice on the future opportunities in the eye care industry4:12 - Belina's reflection on independent optometry growth5:45 - Amanda's update on the industry changes and support to young optometrists6:30 - Todd's update on the mivision digital8:30 - Fatin's reflection on the importance of real human connection in a high-tech world10:30 - Kayla on what to look out for in the eye care industry in 202612:55 - Erich's encouragement for growth, confidence, and long-term vision13:56 - Louise and Teiger's gratitude to the eye care communityLearn More About Us:Website: https://www.thefocusedview.com.au/LinkedIn: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What if the biggest breakthroughs in patient outcomes aren't found in new lens technologies…but in how deeply you understand the ones you already use?In this episode, we peel back the layers of lens design as Michael Nasser sits down with Dr Grant Hannaford, Doctor of Ophthalmic Science and co-founder of the Academy of Advanced Ophthalmic Optics (AAOO), to unpack the often misunderstood world of lens philosophy and the growing knowledge gap between lens engineers and practitioners.It's technical… but in the very best way.Dr Grant takes us through his journey from dispensing and practice ownership to building one of Australia's leading platforms for advanced optical education. He reveals how returning to first principles is helping practitioners make smarter prescribing decisions, communicate with more confidence, and ultimately deliver better visual outcomes for their patients.This episode goes far beyond the brochure, the buzzwords, and the marketing claims we've all heard before. If you've ever wanted to deepen your optical knowledge, revisit the "why" behind your prescribing, or strengthen your confidence in lens conversations, this is a must-listen.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:16 - Dr Grant's entry to the eye care field: From musician to discovering optics3:47 - Studying optics and hitting the educational ceiling6:12 - The birth of the Academy of Advanced Ophthalmic Optics (AAOO) and its course structure11:55 - Lens designs and first principle concept14:28 - The biggest knowledge gap in the optical industry17:20 - Lack of technical knowledge in the delivery of training20:10 - Translation of information to patients24:58 - Reengaging with the fundamentals of lens knowledge28:24 - The value of first-principle learning: Inside AAOO course structure33:11 - AHA moment: Radius, Power & What you give up34:57 - Why lens design is more important than the brand38:36 - Understanding lens design in theory and real-world practice44:19 - How to assess marketing ploy vs. technical-based knowledge in lens design47:38 - The McDonald's analogy52:49 - The "knife-edge" intermediate zone in progressive56:25 - Habitual wear context58:45 -  How to match lens design to patient needs 1:03:17 - Lens recommendation based on limited portfolio1:06:04 - Lab remake rates and warranties1:11:20  - Physics has rules: Don't promise what isn't possible1:13:53 - One shift that Dr Grant wants to see in the eye care spaceLearn More About Us:Website: https://www.thefocusedview.com.au/LinkedIn: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Every practice reaches that moment when growth feels …stuck, and you can sense there's more potential, but you're not quite sure where to find it. The good news? There is a way to go beyond the plateau. In continuation of Michael's conversation with Erich Mattei of Akrinos, they discuss how eye care professionals can modernise, expand, and grow in their practice, whether they're just starting or have been running an established business for decades. Erich breaks down what it takes to launch a cold start practice, how to identify growth opportunities in an established one, and the importance of financial, operational, and human strategies in building a thriving, future-ready business.From workflow optimisation to team accountability, to mentorship, to succession planning. This conversation covers the full life cycle of a practice, including practical steps, mindset shifts, and real-world advice for eyecare business owners ready to move beyond the plateau and take their business to the next level.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:0:52 - First phase of cold start: Planning2:39 - Second phase of cold start: Develop7:06 - Third phase of cold start: Launch8:31 - Why community still matters10:35 - For established practice: breaking through the plateau14:06 - Review the PNL18:33 - The 3-step growth framework: Analysis, Strategy, & Implementation22:42 - Consistent follow-up with the team25:39 - Workflows review and team optimisation34:10 - The power of mentorship and accountability38:32 - Tips on finding a mentor41:36 - Succession planning: Start early49:38 - Opportunities with legacy practice54:38 - Selling to private equity vs. Independent transition59:35 - Final Advice for aspiring ownersLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Everyone dreams of running their own practice until they realise that it's more than just caring for patients. In this episode, we are joined by Shaina Zheng, a clinical optometrist and practice owner, to unpack the unexpected chaos behind the consultation room. Shaina gets real and opens up about her culture shock on ownership, their biggest challenges, pushback, and the powerful lessons she's learned about leadership, emotional intelligence, and resilience in independent practice.Throughout the conversation, Shaina shares her journey from her early days working in a corporate practice to leading their own independent practice with his husband. She also highlights the importance of networking, mentorship, and building strong team culture, while touching on her passion for dry eye management and myopia control, two niches rooted deeply in her personal story. If you've ever wanted to build a meaningful career in eye care, this story will remind you why it's worth it.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:14 - Shaina's first encounter with optometry and how it shaped her career path3:00 - Mentorship and early career lessons6:40 - Transition from corporate environment to independent ownership8:28 - Deciding to buy a practice10:56 - The value of having a partner in building an independent practice12:06 - Shaina's culture shock in practice ownership14:28 - What to prepare before going into independent ownership17:50 -  Building trust with patients22:34 - The power of community and connection26:47 - Ways to create community connection30:35 - Leadership lesson35:07 - Benefits of emotional intelligence in leadership40:30 - Finding your niche specialisation for the practice46:27 - Biggest challenge of independent owners 50:09 - The one thing Shaina would have done differently in her journey to independence53:27 - Advice for aspiring independent ownersLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

You've finally decided, you want to own your own practice. But then comes the big question: where do I even start? Should you build one from scratch or take over an existing practice? It's exciting… but also a little overwhelming, right?In this episode, Erich Mattei of Akrinos is back to unpack what it really takes to step into practice ownership in today's optometry landscape. From identifying each phase of the practice lifecycle to good practice acquisition and making a modernised workflow, Erich shares his strategic framework that every current or future practice owner can use. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:0:59 - Erich's background in the eye care industry 2:57 - The 3 phases of practice lifecycle4:17 - Phase 1: Emerging practice5:01 - Phase 2: Established practice8:57 - Phase 3: Legacy practice10:25 - Why every phase of business comes back to serving your community15:14 - Trends in new optometrists pursuing independent ownership18:31 - Incorporating specialty care into the practice23:28 - What makes a good practice acquisition25:22 - 3 general areas of due diligence in buying a practice28:52 - The importance of financial statements to the revenue value of the patientLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, we are joined by Joy Livingood Gibb, a veteran in the optical industry with nearly 40 years of experience. From independent optician work to mobile services and now practice management in Utah, Joy has seen it all, and she's still as passionate as ever.Throughout the conversation, Joy shares her journey from wearing glasses at six years old to becoming a practice manager, educator, and leader who champions patient-centric optical flow that goes beyond selling products. She emphasises why every optical practice must start with its "WHY," how to craft genuine relationships, align values with individual purpose, and create seamless patient experience and long-term success.This conversation is packed with insightful takeaways for practice owners, optical teams, and anyone passionate about advancing patient experience while driving practice growth.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:30 - Joy's career journey and her passion for optics4:13 - How continued learning shaped Joy's approach to patient care 6:03 - The power of "Why"9:07 - Developing a genuine relationship with patients10:48 - Why practices need both an individual why and a practice-wide why17:15 - Key stages in a patient-centric optical flow22:57 - The ideal handoff between optometrist and dispenser for a seamless patient journey25:06 - Breakdown points during the handoff27:55 - Shifting the mindset from "Selling" to "Educating"31:09 - The power of asking lifestyle-based questions to uncover patient needs 34:11 - Training staff to solve problems rather than sell products37:32 - Why suppliers should be seen as business partners40:44 - Why ongoing team training is non-negotiable and how to make it effective 44:45 - Using contracts and expectations to protect your investment in staff development49:29 - How intentional culture-building makes patients feel the difference53:26 - Beyond the Transaction: Ongoing patient care58:18 - Joy's tip: "It needs to be a whisper, not a shout" why personalised calls beat mass emails1:1:34 - Align on core values and lead by exampleLearn More About Us:Website: https://www.thefocusedview.com.au/LinkedIn: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

When it comes to running a business, wellbeing isn't just about yoga classes, lavender oil, or taking a day off on your birthday; it's about empowering yourself, taking control, and creating systems that actually reduce stress.In this episode, Dr Leanne Faulkner, founder of Fortitude at Work, joins us to explore the reality of business wellbeing; how financial strain, lack of boundaries, and dependency on clients or staff can quietly erode both your business and your mental health. Leanne also shares her Fortitude Framework to help practice owners regain power, take control, strengthen their connections, and design businesses that support sustainable success.Whether you're an optometry practice owner or any small business leader, this conversation will leave you with fresh knowledge, perspectives, and maybe even the motivation to find your very own "Goose."All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:21 - Leanne Faulkner's background5:31 - What does well-being in business mean?8:15 - Why traditional self-care fall flat for small businesses9:55 - Business health mirrors the owner's mental health13:33 - Relevance of mental health to optometry practice17:41 - The importance of power and control20:52 - The negative connotation of power and control23:04 - Red flag of losing control24:55 - Seeking wellbeing support for business owners27:38 - Fortitude framework31:14 - Finding your "Goose"36:51 - Building support structure38:54 - Risk factors that keep business owners awake at night41:34 - Dependency on business wellbeing46:37 - The power of community connection49:15 - Networking vs. Connecting51:18 - First step towards better wellbeing54:45 - Book recommendation for small business ownersLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, we are joined by Louise and Teiger Sceats, the creative mother and son duo behind The Elusive Miss Lou. From eyewear that tells a story to their family mantra of quality, comfort, and fit, they share how they built a brand rooted in artistry, authenticity, and spreading joy. Throughout the conversation, Louise reveals how her design journey began through Jono Hennessy, where she learned the craft from the ground up. Teiger brings in his storytelling skills from film school, giving life to every frame to create eyewear that's more than just a fashion; it's a whole experience. Louise also opens up about her battle with stage four breast cancer and how it reshaped her outlook on life and business.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:11 - The origin of The Elusive Miss Lou5:09 - Learnings from John Hennessy: From fabric to fashionable frames7:49 - Storytelling strategy of the brand10:50 - The freedom to create what they wanted12:48 - The inspiration and design process of making frames15:14 - Quality, comfort, and fit: The Family Mantra17:59 - Trusting gut instinct: Colour theory, materials, & setting trends22:45 - Keeping the business personal25:53 - Growth without losing authenticity31:50 - Brand ambassador and practice partners36:40 - Box of brightness40:43 - Louise's story of finding strength through life challenges45:46 - The motivation to build the business and spread joy as a family50:15 - Permission to have funLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

For years, behavioural optometry has been labelled as controversial. But what if the results speak louder than the scepticism? In this episode, we are joined by Adrian Vecchio, optometrist and director of The Eye Collective, to explore the power of specialising with passion and purpose in optometry.From discovering behavioural optometry early in his career to building a thriving independent practice, Adrian shares his story of curiosity, resilience, and passion for doing optometry differently. He also opens up about the journey from employee to practice owner, why following your heart matters in choosing specialisations, and how his personal experience with brain injury led him into post-concussion care.Whether you’re a recent graduate, an independent owner, or someone considering adding niche services, this conversation offers inspiration and practical takeaways for shaping a fulfilling, future-ready career in eye care.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:19 - Adrian Vecchio’s career background3:49 - Adrian’s first connection to behavioural optometry5:09 - The path to practice ownership7:24 - Lesson from acquiring a practice10:45 - Choosing to specialise & building niche services15:15 - Learning the lessons from mistakes and setbacks16:19 - Defining behavioural optometry19:28 - Introducing behavioural care into practice23:24 - Staying grounded to core science while being open to alternative approaches26:52 - Balancing clinical passion and the commercial side of business32:30 - Expanding niche services in practice36:38 - Post-concussion & neuro-optometric care41:33 - Develop a mindset of innovation and curiosity44:57 - Find your passion and follow itLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What if you had a support network ready to answer your questions, guide you through your first grad role, and remind you why you chose optometry in the first place? That's exactly what Young Optometrists Network provides! In this episode, we are joined by Celine Zhang, Ann Tran, and Yeghia Gharibian from Young Optometrists (YO) Network, a volunteer-led organisation dedicated to supporting optometry students and early-career professionals to advance the profession.Whether you're an optometry student, recent graduate, or even a few years into your career, this episode is full of relatable insights and will inspire you to lean into community, stay curious, and embrace opportunities to grow.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:36 - Meet the Young Optometrists Leadership team7:00 - Why Young Optometrists exists8:18 - Support initiative to students and younger optometrists: Educational, networking events, bootcamps and therapeutic study sessions13:05 - The biggest challenges new optometry grads face14:54 - Bridging the gap between university education and real-world practice20:16 - Early career challenges of new optometrists24:55 - Mental health first aid trained29:22 - Corporate vs. Independent practice: benefits, challenges, & common misconceptions31:17 - Choosing your first role strategically35:27 - Supporting students and young optometrists with the power of community39:31 - How YO differs from other industry bodies and its unique approach42:50 - The future of YO and its vision to expand beyond NSW & ACT43:48 - Advice for Early-Career OptometristsLearn More About Us:Website: https://www.thefocusedview.com.au/LinkedIn: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Ever wonder how optometry practices in the US compare to those in Australia and what we can learn from each other? In this episode, we are joined by Erich Mattei, President + Chief Vision Officer of Akrinos, to explore the landscape of independent practice, the impact of private equity, the evolving scope of practice, and how technology & consumer behaviour are reshaping the industry in the US and Australian optometry market. With over a decade of hands-on experience in vision care and business consulting, Erich brings a unique lens to the conversation, drawing on his deep market insight and passion for empowering independent optometrists. This episode is packed with insights and a great reminder of how much we can learn from each other across borders.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:21 - Meet Erich Matte and his professional background5:43 - The opportunity that started Akrinos7:35 - The 3 phases of the optometry business lifecycle 11:23 - Australia and US market similarities and differences18:14 - Private Equity Surge: Threat or Opportunity?21:07 - The riffle effect benefits of private practice to the local community25:56 - Expanding scope of care & optometry's evolving role32:20 - The influx of optometry graduates in the US and Australia34:31 - The future of telehealth in eye care40:01 - Thinking about the new consumers: Gen-Z behaviour and digital expectations42:42 - Niche Services, Membership Models & Alternative Practice Structures47:43 - RX trends and the changing optical business53:49 - The power of being independentLearn More About Us:Website: https://www.thefocusedview.com.au/LinkedIn: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What does it really take to go from being a new optometrist to owning two thriving independent practices before 30? In this episode, Michael Nasser is joined by Amanda Duffy, an optometrist and co‑owner of two practices, to talk about her journey as an eye care professional, her mindset, and the steps she took to confidently step into ownership.From building patient-first businesses to managing a supportive team and navigating the challenges of ownership with her husband James, Amanda candidly shares what it really takes to create a fulfilling and flexible career in optometry. Whether you’re an optometry grad student, someone curious about independent practice, or dreaming of ownership someday, Amanda’s story is packed with practical wisdom, heartfelt honesty, and empowering takeaways for you!All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:45 - Amanda Duffy’s background and why she chose optometry3:50 - How she evolved from clinician to business owner without early pressure6:25 - What sets independent practices apart from corporate clinics8:21 - Activities in building a strong team culture and creating a workplace that feels like family13:13 - The emotional and logistical hurdles of buying her first practice17:32 - Working with a Partner: Balancing responsibilities and communication with her husband19:59 - The importance of setting a clear vision and mission for the practice22:32 - Advice for new grads and young optometrists exploring ownership24:54 - Why some optometrists shift from corporate to independent30:17 - The power of mindset in entrepreneurship: Reframing fear and embracing discomfort34:09 - Finding support as a practice owner and not losing sight of lifestyle goals38:38 - What ownership has given Amanda personally and professionally41:02 - First step tips: How to get started with exploring ownership42:47- The future of independent optometry: Amanda’s hopes and why there’s room for moreLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Everyone loses when thousands of optical assistants are untrained. It's not their fault; it's just that they're out there performing optical services that they haven't got any idea about. – James GibbinsIn this episode, Michael Nasser is joined by James Gibbins, Director of Education at ACOD and one of the legends in Australia's optical industry, to dive into the two critical areas of the optical profession: training and recruitment.With over four decades of experience, James unpacks the current training gap impacting untrained optical assistants, outdated recruitment models, and how practice can build a sustainable, skilled workforce for the future through education, empowerment, and culture change. This episode is a must-listen for optical business owners, optometrists, dispensers, and practice managers who want to strengthen their teams, improve patient care, and future-proof their practices through better training and recruitment strategies.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:18 - James Gibbins' journey to the optical profession4:48 - Biggest challenges that the optical industry faces6:32 - The impact of an untrained optical assistant on the practice and patient care10:43 - Key benefits of proper training14:26 - Corporate vs. Independent training culture18:22 - Recruitment challenges and how businesses can adapt20:20 - Creating an attractive career pathway28:35 - Addressing employer hesitations about training investments31:45 - What retention looks like in high-performing practice33:26 - What's new to ACOD: A Diploma in optical dispensing is coming37:09  - Continuing education with ODA & CPD43:44 - How to improve training and recruitment effortsLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What if the real price of avoiding difficult conversations at work is losing your best team members and holding back your business growth? How much longer can you afford to stay silent?In this episode, Michael Nasser is joined again by Opticare’s Commercial Manager, Joanne Scott-Dostine, to dive into one of the most avoided yet essential parts of practice management: navigating difficult conversations with intention and clarity. From understanding why people avoid difficult conversations to walking through how to approach them with emotional intelligence and strategy, Joanne shares a useful and effective approach for practice owners and team leaders. Joanne also shares transformative concepts like the Emotional Bank Account and “putting on your business hat,” offering leaders tools they can implement immediately. Whether you manage a small family-run optical store or lead a large multi-location practice, this episode equips you with the mindset, language, and leadership presence to handle the most challenging team dynamics with confidence and care.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:58 - Managing people is often underestimated in small practices4:18 - Why people avoid tough conversations in the workplace7:28 - The impact on business when issues go unaddressed11:17 - “Bacon walls” and the danger of minor issues piling up12:33 - What is the Emotional Bank Account, and why does it matter to businesses and people16:05 - The power of vulnerability in leadership: Why owning your part builds credibility17:21 - Maintaining strong relationships and accountability through the ‘business hat’ approach22:49 - Navigating family dynamics in business (husband-wife teams, siblings, etc.)26:42 - When not to have the conversation and when you absolutely should30:16 - A step-by-step guide to preparing for tough conversations36:29 - Avoid these common mistakes when dealing with challenging conversations40:26 - Emotional management and the power of tone and language47:13 - Real-life stories: how tough conversations led to transformational growth51:59 - Your action step this week: stop avoiding, start planningJoin Michael at the ODMA Fair on Friday, June 28, from 2–3 PM at ICC Sydney as he shares top takeaways from the Elevate Your Practice series, practical insights to boost your team, efficiency, and patient care.Register here: https://regonsite.eventsair.com/odmafair-2025/tradevisitor/Site/RegisterLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What does Digital health really mean in the context of optometry beyond the buzzwords? Nicola Mountford unpacks one of the most relevant topics in optometry as technology continues to reshape the healthcare landscape.In this episode, Michael Nasser is joined by Nicola Mountford, Optometry Advancement Advisor at Optometry Australia, to explore the evolving role of digital health in optometry. Nicola breaks down the practical applications of digital tools in a clinical setting, how it's transforming the way optometrists practice, and how the industry can adapt to stay relevant and integrated into Australia's broader healthcare ecosystem. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:54 - Nicola's optometry background and her work at Optometry Australia4:13  - What digital health really means and why it matters for optometrists5:45 - Benefits of digital health to both patients and independent practices10:16 - Emerging technologies in optometric practice12:17 - Government’s digital health roadmap18:27 - The state of My Health Record in optometry: Access, limitations, and future plans21:48 - Defining data terminology in optometry: Why language matters25:29 - Real-world impact of interoperable health records27:32 - The risk of being left behind if optometry doesn't evolve with digital systems29:33 - Frustrations and hesitations to digital health evolution33:49 - Data privacy concerns and how patient empowerment helps address them36:47 - The most exciting part of digital health38:59 - Integrating digital health to optometry: Where to start?Learn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

"Sustainability doesn't have to be special, it can just be a normal part of eyewear manufacturing process," - Chris Savage's take on championing small batch eyewear manufacturing, environmental responsibility, and timeless design aesthetics.In this episode, Michael Nasser is joined by Chris Savage, a renowned eyewear designer and founder of Objekt Eyewear & Spexcycle, to explore the often-overlooked artistry industry behind frame design and sustainability in the optical industry. From his unexpected journey to the optical industry to Spexcycle's process of collecting and making sustainable handcrafted frame designs, Chris redefines the future of what sustainable and handcrafted eyewear is.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:49 - Chris Savage's unexpected entry into the optical world3:52 - Silhouette’s Titan Minimal Art approach to eyewear6:48 - From architecture to eyewear frame designer9:31 - The importance and power of artisanal practice & frame design13:50 - Challenges of small batch eyewear production18:28 - The art of building with what resources you have20:36 - Balancing craftsmanship and sustainability23:51 - Spexcycle: The recycling movement30:48 - The process of recycling the frame34:27 - Philosophy of Objekt Eyewear40:22 - Making sustainability a default process, not a feature43:08 - The future of sustainable eyewear48:50 - Connect with Spexcycle and Objekt Eyewear50:40 - Workshop for aspiring frame designersLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

If your team isn't showing up the way you want, it might be time to look at your leadership. Because the truth is, thriving optical practices aren’t built on sales alone. They’re built on strong leadership, intentional training, and a team that feels seen, supported, and inspired.In this part 3 episode, Michael Nasser is back again with Kayle Ashlee, the founder of Spexy, a training platform designed for eye care professionals to discuss the human side of practice growth. From having a structured leadership check-in and performance-based incentives to leveraging your social media presence, Kayla shares her signature blend of strategy and human-led management to motivate staff and grow the independent practice. Kayla Ashlee is an eye nerd, international public speaker, eye care consultant, and math geek who teaches eye care professionals how to transform the state of their independent practice to become a powerhouse that thrives and succeeds.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:35 - The role of leadership in training and staff motivation5:19 - Structured quarterly check-ins: A simple strategy with a big impact8:51 - Time-based raises vs. Performance-based incentives14:57 - Inside Spexy: Netflix-Style Optical Training20:00 - Being authentically YOU on social media29:44 - Social media is a free advertising tool for your local community32:27 - How to have a social media plan for your independent practice36:08 - Posting cadence, influencers & community engagement39:27 - What is holding people back from posting on social media41:56 - The future of training in optometry45:38 - Kayla Ashlee's advice to eye care professionalsLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Can you truly build a human connection with your patient in just one minute? In part two of our conversation, Kayla Ashlee returns to share how “adult pacifiers,” aka our phones, are quietly killing patient relationships. She reveals how soft skills, when used intentionally, can restore and create an unforgettable patient experience.Kayla shares strategies for using soft skills in every patient touchpoint, how connection creates a real differentiator, and how to build a level of soft skills awareness with your new and existing staff. If you want your practice to stand out in this AI-driven and tech-distracted world, this is a must-listen episode for you!Kayla Ashlee is an eye nerd, international public speaker, eye care consultant, and math geek who teaches eye care professionals how to transform the state of their independent practice to become a powerhouse that thrives and succeeds.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps: 2:44 - Using soft skills as trade skills in independent practice4:20 - First soft skill touchpoint: How to approach a patient5:41 - Second soft skill touchpoint: How the pre-tester assists and gets the patient6:39 - Third soft skill touchpoint: How optometrists communicate with the patient11:14 - Building a human connection with the patient14:09 - Digital habits & staff-to-patient disconnection16:27 - Creating a level of self-awareness for new & established staff to build their soft skillsLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

You can have the best inventory and marketing plan for your independent practice, but if your team isn't trained to back it up, it does no good to you - Kayla Ashlee.In this episode, Michael Nasser is joined by Kayla Ashlee, CEO of Spexy, a US-based optical training resource that addresses the most critical struggles of independent practices. Kayla discusses the role of structured training and how practices can maximise their team's potential to improve patient experience, boost sales, and grow the optical practice.Kayla Ashlee is an eye nerd, international public speaker, eye care consultant, and math geek who teaches eye care professionals how to transform the state of their independent practice to become a powerhouse that thrives and succeeds.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:51 - Meet Kayla Ashlee and her optical journey6:21 - The biggest challenge independent practices face9:37 - Why many optical practices struggle with training12:22 - Technical vs. Practical training18:01 - Structured training and its benefits22:35 - Example of practices that have transformed through trainingLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What if the advice we failed to give is the very reason our patients are now struggling with eye health issues? At what point will they come back to us, wondering why we never told them to wear sunglasses before it was too late?In this episode of the Elevate Your Practice series, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the often overlooked opportunities for sunglass offerings in Australia's optometry practice.Joanne shares the alarming statistics of UV exposure & skin cancer, how creating awareness and patient education can minimise eye health risks such as skin cancer, and the best strategies for integrating & maximising sunglasses into an optometry practice's workflow. If you are looking for ways to enhance your patient care services while boosting your store's sales with sunglasses, this episode is for you!All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:2:43 - The untapped opportunity for sunglasses in Australia’s independent practices4:41 - Alarming statistics on UV exposure and eye health risks5:56 - Steps to integrating sunglasses as a standard part of the practice workflow9:46 - Prescription vs non-prescription sunglasses: How to balance both11:45 - Essential training for staff to effectively recommend sunglasses15:51 - Best practice for instore sunglass visibility & presentation18:54 - Sunnies stock management22:20 - Creating awareness about UV protection through patient education29:20 - Community partnerships to promote sunglasses and eye protection32:55 - Effective marketing strategies for sunglasses offerings35:40 - Sales techniques: Bundling, second-pair offers, and conversion tactics38:08 - Using KPIs to measure the success of your sunglass strategy40:27 - Three key action steps to boost sunglass sales43:15 - Joanne on strengthening sunglass strategyLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

She drove patients to the hospital by herself three times because there was no other choice - here's what a rural independent practice co-owner does to go above and beyond patient care.  Kelly O’Brien is the co-owner of Bridge Eye Care, a trusted independent practice in Murray Bridge. Her journey began with a cadet scholarship from OPSM, and she worked for them in various locations for seven years. Driven by her ambition to have her own family and a balanced lifestyle, Kelly joined Bridge Eye Care as an optometrist. Over time, she and her close friend Kristin were given the opportunity to take ownership and grow the practice.  In this episode, Michael Nasser and Kelly O'Brien discuss the realities of owning an independent practice in rural settings. Kelly candidly shares how they built a lifestyle business, navigated business partnerships, overcame staff challenges, and touched on the importance of mental health awareness & support in the optical industry.  All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:02 - Kelly O'Brien's background before co-owning an independent optometry practice 5:55 - Transitioning from corporate optometry to independent practice 9:52 - Navigating the business side of independent practice 12:39 - Hiring the right staff in your optometry practice 15:49 - Balancing business partnerships & maintaining relationships 22:14 - Leadership and staff management in independent optometry 24:51 - Challenges of being a woman in leadership 29:58 - Effective strategies in building a loyal patient base 34:09 - Running an optometry practice in a rural setting 36:21 - Mental health challenges in optometry practice 40:55 - The most rewarding experience working in rural optometry 44:04 - Going the extra mile for patient care 50:14 - Staying motivated through challenges 53:18 - The dynamics of having an optometrist partner 56:17 - Advice for new optometrist and future practice owner  58:47 - Marriage through the lens of an optometrist Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What does it take to scale an independent practice successfully? In this episode, Michael Nasser talks with Belinda Musitano of Eyes@Optometry to explore how she has successfully built and expanded her independent practice to three thriving locations in Western Australia.   Throughout the conversation, Belinda shared how she transitioned from being an optical dispenser to a practice owner, the key strategies she used to scale and sustain her business, and initiatives that helped her foster trust and loyalty to her customers. From patient care to strategic marketing, staff training, and community engagement, this episode is packed with actionable insights for optometrists, optical dispensers, and business owners looking to build a sustainable practice. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 0:50 - Belinda Musitano and her journey in independent optometry 3:33 - Discovering optical dispensing and transitioning into business ownership 6:19 - Key moments that shaped Belinda's business growth 9:11 - Eyes@Optometry vision and how it transformed in the last 19 years 12:46 - Ensuring the practice's goals are both ambitious and achievable 15:47 - Active marketing strategies to boost the practice growth 20:56 - Tips in keeping the team motivated, engaged, and aligned to the practice's goal 24:14 - The influence of being an optical dispenser on managing an optometry business 26:24 - Managing day-to-day operations while planning long-term strategy 29:01 - Constantly looking ahead and adapting to change for the practice 32:08 - The future of independent optometry with technology advancements and shifting patient expectations 34:05 - Belinda's initiative in building strong community engagement  38:17 - Top 3 actions practice owner should take to have long-term success Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview  Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

You might think to yourself, I'm a good leader! Okay, but does your self-awareness match how your team perceives you?  In this episode, Michael Nasser and Dr. Bethany Fishbein dive deeper into emotional intelligence (EI) and its practical application in leadership development. Dr. Bethany shares the six key leadership competencies, how to evaluate and interpret them, and provides actionable steps to improve team dynamics and workplace communication.  They also use Michael's assessment results as a case study, showing how self-awareness and team feedback can drive meaningful leadership growth. This episode is packed with leadership insights that eye care professionals, practice managers, and business owners can use to create a thriving workplace environment. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:14 - Understanding Emotional Intelligence (EI) in leadership 3:13 - Components of EI assessment and its importance to leadership 6:54 - EI assessments in helping identify areas for personal growth 8:16 - Potential challenges of EI assessment results for leaders 12:36 - GENOS Emotional Intelligence Assessment 13:29 - Interpreting EI assessment results and feedback 18:35 - Sharing EI results with the team & its opportunity for growth 22:48 - Steps in creating an action plan based on EI assessment 27:13 - Strategies to successfully improve leaders' Emotional Intelligence 29:04 - Ensuring the improvements in EI are perceived positively by the team 32:04 - Sustain improvements with ongoing assessment and recognition 36:57 - Strategies for fostering continuous EI development 42:34 - Unlocking limitless leadership potential Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Great leaders don't just focus on goals and deadlines. They connect with emotions, too. Emotional intelligence is the secret ingredient that transforms leadership, strengthens optometry teams, and drives meaningful results.In this episode, Michael Nasser speaks with Dr. Bethany Fishbein, a New Jersey-based optometrist and Emotional Intelligence practitioner. Together, they explore the critical role emotional intelligence plays in effective leadership. From improving team dynamics to managing stress and fostering a culture of trust and authenticity, Dr. Bethany offers actionable insights for leaders aiming to elevate their impact.Dr. Bethany Fishbein is an executive coach and practice management consultant who has significantly contributed to leadership development within the healthcare sector, especially in optometry, through her work with vision leaders. She focused on her client's individual goals and values and provided straightforward feedback to help them become better leaders and build stronger teams. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:50- Get to know Dr. Bethany Fishbein3:36 - Defining Emotional Intelligence (EI) and its relevance in optometric leadership5:49 - Emotional Intelligence on shaping workplace culture8:26 - The relationship between empathy and Emotional Intelligence9:42 - How EI reduces conflict and helps leaders manage issues proactively11:45 - Impact of EI on stress management for leaders and teams15:08 - Key Components of Emotional Intelligence17:43 - Effects of self-awareness on leadership performance21:45 - Role of self-regulation in maintaining team morale25:03 - Managing verbal and non-verbal communication with EI27:33 - Empathy in building team relationships32:21 - Methods to enhance Emotional Intelligence35:16 - Challenges in developing Emotional Intelligence38:34 - Measuring improvements in Emotional Intelligence42:23 - Final TakeawaysLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Are you curious about where the optical industry is headed and what it means for you as an eye care professional? In this episode, Michael Nasser is joined by Skye Cappuccio, CEO of Optometry Australia, to dive into the Optometry 2040 project, an initiative to shape the future of optometry by understanding key trends, challenges, and opportunities that will impact the profession in the years to come. During the conversation, Skye shares what optometrists can do now to stay ahead of these changes and thrive in the future. From expanding the scope of practice and embracing AI in diagnostics to the role of telehealth and how independent optometrists can leverage these advancements, there are a lot of exciting opportunities ahead. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 01:51 - Skye Cappuccio’s background and journey to Optometry Australia. 04:58 - The origins of the Optometry 2040 project and its goals. 07:52 - Key findings from the original Optometry 2040 and its recent refresh. 10:31 - The role of funding models in supporting optometry’s future growth. 12:09 - How the Optometry 2040 update impacts independent optometrists. 13:51 - Actionable steps practitioners can take to align with the vision for 2040. 15:36 - Advanced Practice Recognition Program and its importance. 21:12 - Exploring the potential scope of practice changes and the rise of oral therapeutics. 25:14 - Potential challenges with the new potential scope of the practice. 28:01 - Ways to adapt and thrive with evolving scopes of optometry practice. 29:33 - Telehealth trends and opportunities in optometry’s future. 37:57 - The future landscape of optometry based on the 2040 findings.  40:04 - Preparing for future challenges and opportunities in optometry.  41:02 - How the broader optical community can align with the future vision of optometry.  Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Are you ready to advance your career in 2025? The optical industry is evolving rapidly, and staying ahead requires more than just keeping up—it demands proactive learning and strategic growth. In this special holiday episode, we revisit insightful discussions on professional development and myopia management, providing you with tools to advance your practice in 2025.  Whether you're an optometrist, optical dispenser, or independent practitioner, this episode is packed with actionable insights and educational resources to help you build a stronger team, deliver better patient care, and stay at the cutting edge of the optical industry. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:36 -  The significance of CPD in professional growth and  team culture with April Petrusma 5:16 - CPDs impact on patient care and overall quality of service 7:36 - Real-life examples of CPD influence 9:41 - The transformative power of online CPD platforms with Todd Tai 11:39 - Expanding CPD content in overseas markets 13:40 - mivision's philosophy to CPD points and its delivery 15:58 - The future influence of mivision's CPD platform on the optical industry 17:25 - Understanding and owning the myopia management space with Andrew McKinnon 20:25 - Build expertise with myopia education suite 22:38 - Navigating challenges and creating opportunities in myopia control  Episode Suggestions:  EP3: Creating Better Service with Better Patients: Myopia Control and Scope Expansion of Optometric Practice with Andrew McKinnon (Part 2) EP7: Adapting to Change: Empowering Optical Dispensers Through Continuing Professional Development (CPD) with April Petrusma EP10: Exploring the Evolution and Future of Optometric Media with mivision's Todd Tai  Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Are your optical practice and patient data truly secure? With cyber-attacks on the rise and an increasingly complex legal landscape, eye care professionals need to be made aware of how vulnerable their businesses may be. In this episode, Michael Nasser is joined by Luke Arundel, Chief Clinical Officer at Optometry Australia, to delve into the critical topic of cybersecurity and legal risks facing optometry practices. Luke brings awareness on both the clinical and cyber security fronts, sharing steps in safeguarding optical practice from the financial and reputational damage of a data breach and defending themselves against legal risks while staying compliant with privacy laws. With 25 years of experience, Luke Arundel is a respected leader in the eye care field. His passion for providing patients with visual freedom through specialty contact lenses has shaped his career, including his current roles as Chief Clinical Officer at Optometry Australia, helping in assisting Medico-legal claim & cybersecurity threats and as a practitioner Contact Lens Guru at Dave Foresto Advanced Optometry in Brisbane. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:40 - Get to know Luke Arundel’s Professional Background5:28 - Rise of Cyber Threats in Optometry9:24 -  Why Optometry Practices is a Target of Cyberattacks11:58 - Types of Cyberattacks and Its Financial and Reputational Impact to Practices13:57 - Steps in Building Cyber Defence for Optometry Practices17:48 - The Role of Staff in Cybersecurity + Cyber Warden Training Program21:53 - Additional Resources on Cybersecurity for Healthcare Providers24:04 - Common Mistakes in Cybersecurity26:17 - Privacy and Legal Compliance for Optometry Practices32:59 - Legal Penalties for Non-Compliance35:06 - Legal Claims Against Optometrists and How to Avoid Them38:17 - Documentation and Communication Practices44:09 - Duty of Care and Patient Follow-Up49:02 - Risk Management for Business and Practice Owners52:02 - Final TakeawaysLearn More About Us:Website: https://www.thefocusedview.com.au/LinkedIn: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

What makes an optical business successful? According to Dr. Brianna Rhue, it's not just purchasing the OCT (Optical coherence tomography), but investing in technology that makes it easier for patients to do business with you.  In this episode, Michael Nasser is joined by Dr. Brianna Rhue, a US-based optometrist and founder of Dr. Contact Lens, to discuss innovative strategies and tech resources that Australian optometrists can use to overcome challenges and seize new opportunities in Australia's optical industry.  Dr. Rhue offers expert insights on embracing automation, elevating patient engagement, and drawing inspiration from other medical fields to drive healthcare innovation. Learn how Dr. Contact Lens compete with the online market and revolutionise the optical practice. Tune in to gain actionable tips from one of the field's most forward-thinking leaders and start building the optometry practice of your dreams. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:10 - Dr. Brianna Rhue Optometry Career Development 4:08 - Eye Care Professional Terminology Differences in the US and Australia 5:40 - Challenging Transition from an Optical Associate to Being a Practice Owner 8:16 - Evolution of Patient Care and Business Management 11:58 - Integration of Technology to Better Patient Engagement 15:53 - Ways to Improve Patient Engagement 18:14 - Using Third-Party Tools 19:54 - Streamlining Contact Lens Sales 24:50 - Practice Opportunities for Myopia Management and Dry Eyes 27:05 - Empowerment and Leadership Qualities for Successful Optometry Practice 33:51 - Leveraging Technology with Dr. Contact Lens 36:56 - The Inspiration Behind the Evolution of Dr. Contact Lens 39:02 - Investing in Front of the House Technology 42:24 - Learning from Other Medical Fields for Health Care Innovations 46:23 - Actionable Tips for Optometry Business Owners   Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this special episode, recorded live at the OptiPro Roadshow in Sydney, host Michael Nasser sits down with Joanne Scott-Dostine, Opticare's Commercial Manager, to share actionable marketing strategies tailored for optometry and optical dispensing practices. Whether you want to enhance your website's user experience, boost patient engagement, or make the most of social media, this episode is packed with tips to elevate your practice.  Join the conversation as they dive into website optimisation, leveraging Facebook and Instagram to grow your local presence, streamlining patient recall systems, and cost-effective marketing techniques designed to strengthen your digital footprint and attract more patients.  All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:35 - Building a User-Friendly Website 4:30 - Simple and Practical Changes to Improve Websites 8:13 - Difference Between Facebook and Instagram 10:18 - Facebook Groups and Local Engagement 11:44 - Review and Testimonials 12:44 - Content Strategy for Social Media 15:16 - In-House vs. Outsourced Social Media Management 17:38 - Patient Recall Strategies 22:19 -  Marketing Calendar Tips 25:31 - Cost-Effective Marketing Tips 28:06 - Own Your Google Business Account Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

As myopia rates surge globally, eye care professionals are faced with the growing challenge of looking for ways to control it. In this episode, Michael Nasser sits down with Jagrut Lallu, a leading expert in myopia management and founder of New Zealand's first myopia control clinic, to understand the science of myopia management and explore technological innovations and collaborative business models to prevent myopia progression.  Jagrut Lallu is an optometrist who is passionate about Myopia management and Keratoconus. He set up the first myopia control clinic in New Zealand in 2009 and is an owner of Rose Optometry (Home of the Rose K lens) in Hamilton, New Zealand. Jagrut also took on an IMI ambassador role for Myopia in New Zealand and the WCO Myopia ambassador role for Asia-Pacific. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:50 - Jagrut Lallu's Background as an Eye Care Professional 3:54 - The First Myopia Control Clinic in New Zealand 6:01 - Close Collaboration of Eye Care Professionals in New Zealand 8:28 - Correlation Between Myopia Control and Ortho-K 10:16 - Jagrut Lallu's Involvement with the International Myopia Institute and the World Council of Optometry as an Ambassador for Myopia Control 12:44 - Establishing New Zealand's First Myopia Control Clinic 15:21 - Key Learnings from Running a Myopia Control Clinic 17:25 - Innovations in Ortho-K and Myopia Management 19:44 - The Future of Myopia Control with Red Light Therapy 24:47 - Integrating Myopia Management into Optometry Practices 27:44 - Business Impact of Myopia Management 29:19 - Innovative Marketing Strategies 31:39 - Contributions to New Zealand Eye Research Centre for Myopia Control 35:13 - Collaborative Education and Outreach on Myopia Management 38:36 - Effective Patient Education Strategies 41:08 - Future of Myopia Management Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, recorded live at the OptiPro Roadshow at Rendezvous Hotel in Perth, Michael Nasser and Joanne Scott-Dostine dive into one of the most critical components of running a smooth and profitable optical practice: stock management. They cover everything from understanding a store's unique needs and implementing strategic pricing to selecting the right brands and conducting regular stock reviews to ensure an optical practice thrives.  Join Michael and Joanne as they share expert strategies for optimising inventory, setting effective pricing, and planning merchandise for long-term success. Plus, you'll hear a real-life success story from one of our attendees at the event that will challenge you to rethink your approach. Whether you're a seasoned professional or just getting started, this episode is filled with actionable tips to help you master the art of stock management in your optical practice. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:32 - 6 key elements of stock management 3:40 - Knowing your store needs 6:52 - Crafting the price strategy and margin 9:37 - Merchandise planning & target stock 11:25 - Brand selection and customer experience 14:32 - Setting buying plans and rules 15:36 - Measuring, monitoring and reviewing stock 16:51 - Case study: Allie's experience in stock management 20:24 - Repricing stocks and its challenges 23:15 - Emotional influence of stock management 23:42 - Hiring for your optical practices 28:05 - Building the right team culture 29:58 - Stock planning for a new practice  Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Michael Nasser is joined by Emma Gillies, an optometrist and founder of Purple Key Consulting, to explore how trust-based selling transforms patient interactions. From the subtle power of nonverbal communication to advanced techniques for boosting confidence, this episode is your go-to source for building relationships and truly understanding and meeting customer needs.Throughout the conversation, Emma shares her journey from traditional optometry to becoming an advocate for trust-based selling. She emphasises the shift from feature-based to benefit-based conversations and how to connect with curiosity. Emma also provides strategies for mastering both verbal and nonverbal cues. Emma Gillies is an accredited NLP practitioner and is well known for her expertise in contact lenses. She has evolved her career to be dedicated to coaching and consulting with an emphasis on education and empowerment. Emma works with people and teams to understand their own thinking and behavioural patterns and uses these to understand better and connect with customers.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:47 - Introduction to Emma Gillies and her background in optometry3:13 - 3 pillars of Purple Key Consulting4:25 - Trust-based selling and its importance in the modern market8:42 - Common misconceptions about selling9:42 - Nonverbal sales technique in building rapport12:44 - The power of matching and mirroring14:23 - Subconscious level of building trust19:22 - Shifting the focus from product features to benefits24:44 - Advanced patient communication techniques28:30 - Understanding conversational cues to meet customer needs30:47 - Active listening over assumptions34:42 - Using open questions and emotional connection to sell37:32 - Importance of receiving feedback for growth41:11 - Visualization exercise to be more confident45:17 - Transformational success storiesLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

As we observe World Alzheimer's Month, focusing on dementia awareness and reducing stigma, we invited Marianne Coleman, a renowned orthoptist and researcher, to explore the critical intersection of dementia and visual function. Marianne shares strategies to help eye care professionals better support patients with dementia, from understanding their challenges to applying practical, dementia-friendly solutions. This episode is a must-listen for eye care professionals committed to providing inclusive care for the aging population. A qualified orthoptist from the University of Liverpool and a research fellow at the National Centre for Healthy Aging (NCHA), Marianne has spent years exploring the complex relationship between dementia and visual function. Her research, conducted at the University of Melbourne and the Australian College of Optometry, among others, has provided vital insights into the unique challenges faced by dementia patients in accessing eye care. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:46 - Challenges faced by people with dementia in eye care 4:49 - The importance of binocular vision in dementia care 8:18 - Key insights on depth perception and dementia 12:05 - Practical solution for dementia-friendly practices 15:56 - Identifying and addressing dementia in patients 20:30 - Resources to encourage patients to disclose dementia diagnosis 22:55 - Adapting eye exam for dementia patients 24:46 - Simple strategies to ensure better dementia patient experience 28:26 - Impact of different practice ecosystems on dementia patients 31:23 - Optometrist training and support for dementia care 33:52 - Comprehensive dementia-friendly training 38:57 - Success stories and practice implementation 43:18 - Promoting dementia-friendly services 45:13 - Stepping up on dementia-friendly eye care  Learn More About Us: Website: https://www.thefocusedview.com.au/ LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser introduces the new “Through the Lens” series, which explores the personal and professional journeys of influential figures in the eye health industry. Our first guest for this series is Paul Clarke, an optical dispenser and Advisory Board Member of ODA.   Paul shares his journey of building his career from optical mechanics to co-founding the charitable institution, Equal Health. He highlights the impact of professional networking and continuous learning through organizations like the International Opticians Association (IOA), the significance of in-house manufacturing, and having a clear business model that attracts the right clientele.  Paul Clarke has been a passionate advocate for the optical profession; his technical expertise and innovative approach set high standards in the industry. He played a vital role in the deregulation movement of the mid-1990s. Paul also served as the first president of the Australasian Dispensing Opticians Association and the International Opticians Association president.  All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps: 3:11 - Paul Clarke’s career background4:49 - Difference between optical mechanics and optical dispenser 8:32 - Key elements to enable a practice to grow and succeed9:39 - Creating a business model that attracts the right clientele11:57 - Importance of staff training in optical mechanics and dispensing13:39 - Building long-term customer loyalty through exceptional services16:43 - Paul’s involvement in the deregulation movement in the mid-1990s22:14 - Impact of IOA professional perspective23:26 - Founding and mission of Equal Health27:28 - Memorable experience in India29:53 - Services Equal Health provide to the locals in India31:48 - Equal Health service expansion35:07 - Myopia management and behavioural optometry39:41 - Paul’s current role in Optical Dispensers Australia (ODA)41:44 - Career reflection and final thoughtsLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser is joined by Alison Abdullah Daoud, founder and director of Lens Avenue. Alison shares her inspiring career path, from completing her optometry degree at UNSW to gaining high-end industry experience in New York and finally starting her own independent practice in Sydney. This is a must-listen episode for new and experienced practitioners planning to start their independent practice.  During the conversation, they discussed Alison's inspiration in pursuing independent practice, the challenges she faced, and the innovative strategies she employed to grow her practice. Alison also highlights the importance of educating patients on comprehensive eyecare, building a niche, and leveraging social media for business growth.  Alison Abdullah Daoud is an experienced optometrist in the optical industry. She has performed diverse roles, including medical, business management, sales, and marketing functions. Alison is passionate about giving her local community the best visual needs, so she started Lens Avenue, which aims to provide comprehensive eye care combined with fashion. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 0:20 - Get to know Alison Abdullah 3:33 - Factors that influence Alison to focus on independent optometry 5:55 - Difference of working as an independent practice vs. corporate practice 9:44 - High-end industry and holistic approach exposure 13:20 - Lesson from New York 17:00 - The inspiration and challenges in starting Lens Avenue 19:54 - High-end, cool, and quirky frames 21:37 - Strategies to attract and retain clients 22:30 - The power of asking  24:58 - Understanding social media and utilising its strengths 28:14 - Comprehensive eye health over bulk billing 29:51 - Educating the patient on the importance of a comprehensive eye exam 32:10 - The importance of industry community support  Join us to the LIVE Q&A Podcast with Optipro Roadshow! Learn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser is joined by Todd Tai, the Managing Director of mivision Magazine & Digital, to explore the evolution and transformative journey of mivision magazine. From its inception in 2006, focusing on eyewear to becoming a media company that bridges optometrists and ophthalmologists, this episode offers insights into how mivision adapts to the changing media landscape whilst promoting professional collaboration and advancing education.  Throughout the conversation, Michael and Todd discuss the critical role of optometric media, the significance of accessible Continuing Professional Development (CPD) modules, and the growing importance of digital content and AI in the eye care industry.  Todd Tai had a distinguished and varied career in the magazine and media industry, spanning more than two decades. His passion about eye care education led him to co-found mivision magazine, which has become an influential publication that provides free, high-quality online CPD education in the eye health industry. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps:2:00 - Todd Tai's career background and founding the mivision magazine6:57 - Role of media in the optometry space10:35 - mivision's evolution from magazine to media company12:38 - The power of LinkedIn in the industry-specific networking15:10 - Delivering content to the right person at the right time17:36 - Pioneering online CPD platform in the eye care sector19:04 - Expanding CPD content in overseas markets21:22 - mivision's philosophy to CPD points and its delivery22:25 - The future influence of Mivision's CPD platform23:46 - The shift to visual learning in medical education25:28 - The importance of optometrist-ophthalmologist collaboration27:32 - Global perspective on eye care professional relationships38:58 - Impact of artificial intelligence (AI) in optometry31:44 - Continuous learning and staying competitive  Learn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, uncover the secret behind effective employee onboarding and fostering a culture of retention within optometry practice. This episode of the Elevate Your Practice is a must-listen for practice owners and managers who aim to enhance team dynamics and overall productivity. During the conversation, Michael and Joanne explore how a well-structured onboarding can make or break an employee's journey. Joanne emphasises the importance of strategic planning and shares simple and practical factors that contribute to long-term employee retention.Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all areas of retail and clinical businesses. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers and strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:0:53 - Essential elements of a comprehensive onboarding process3:05 - Building an effective onboarding structure 5:39 - Key questions and topics to cover during the onboarding8:43 - Effective mentorship and buddy system program12:12 - Factors that contribute to staff retention in optometry practice14:45 - Motivation beyond bonuses16:36 - The power of recognition and appreciation22:24 - Fostering an environment that encourages growth opportunities22:31 - The importance of planning and employee feedbackLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall specialist can dramatically enhance your practice’s ability to retain patients and drive growth.  Fatin highlights the importance of solid strategy, how personalized communication leverages community connection, and sharing valuable insights that can help transform patient recall systems into a powerhouse of engagement and growth.   Fatin Tobia is a dedicated and results-oriented professional passionate about optimizing the efficiency and effectiveness of optometry practices. Together with his brother Ernest Tobia, they founded eye2eye Marketing 360, which helps over 600 optometry practices across Australia and New Zealand to enhance patient engagement and drive practice growth through effective marketing strategies.  All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps: 1:22 - Fatin Tobia’s professional background3:54 - Eye2eye Marketing 360’s impact on optometry practices6:12 - The importance of patient recalls8:00 - Challenges in implementing the patient recall system10:36 - Effective strategies for patient recall12:06 - The concept of data hygiene13:42 - Potential revenue returns of patient recall15:41 - Examples of successful recalls that transformed a practice18:28 - Key Performance Indicators (KPI) for recalls19:43 - Rate recall percentages21:37 - Balancing new and existing patient23:09 - Maintaining regular communication with patients23:54 - Integrating marketing strategies26:49 - Start reviewing KPI reports and make recalls a priority28:49 -  Embracing AI technology in patient management Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser invites April Petrusma, CEO of Optical Dispenser Australia (ODA) and Optical teacher at ACOD - Australianasian College of Optical Dispensing, to share her extensive experience in the optical dispensing industry and discuss the importance of Continuing Professional Development (CPD) in adapting to change and creating new opportunities in optometry practice.During the conversation, Michael and April delve into the impact of regulations and deregulation in the industry, the role of CPD in improving patient care, and the evolving landscape of optical dispensing. April also shares her insights into how technology and AI are transforming the eye care industry and emphasizes the necessity for professionals to stay current with these changes.April holds a degree in visual communication design and is an experienced Optical Dispenser with a high level of expertise in optics, business management, and tertiary education. After 12 years of working in graphic design and photography, April switched and focused on a different kind of view—health care. April is now committed to professional excellence and ensuring the optical dispensing profession reaches its full potential.All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resourcesKey Topics with Timestamps:1:48 - April Petrusma's career background3:35 - Roles of ACOD and ODA in the optical industry6:15 -  Regulation and Deregulation impact11:52 - The value of Continuing Professional Development (CPD)13:30 - Accessibility and evolution of CPD opportunities14:17 - ODA’s role in CPD for optical dispensers18:55 - The future of CPD for professionalism and dispensers20:24 - CPD’s effect on patient care, team culture and overall quality of service25:22 - Real-life examples of CPD influence27:11 - CPD career opportunities in the optical industry29:52 - Broadening career horizons through CPD32:28 - Never stop seeking out learning opportunities32:52 - Technology and AI in optometry35:08 - Constantly refine skills and knowledge to remain currentLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the most important and least understood aspect of running an optometry business: building effective teams. This episode of the Elevate Your Practice series is packed with tips and strategies that will help you harness your staff's unique strengths and create a team that stands out.  Throughout the conversation, Michael and Joanne discuss the importance of assessing and addressing knowledge gaps, onboarding effectively, and maintaining a positive workplace culture. Joanne also highlights the significance of balancing technical expertise with exceptional customer service to improve the patient journey.   Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all areas of retail and clinical businesses. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers, and use strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:26 - Significance of teams in optical practice2:52 - Key areas in categorizing team aspects5:14 - Strategies for assessing knowledge gaps within the team7:34 - Processes for addressing knowledge gaps9:14 - Importance of training sessions11:38 - Encourage staff to continue education13:32 - Understanding the role of people in your practice15:52 - Balancing technical practice and customer service17:00 - Understanding team personalities19:43 - Improving team culture22:33 - Importance of planning in communication23:18 - Managing personal relationship work25:59 - Leading and maintaining a positive team culture28:05 - Identify and understand the kind of cultureLearn More About Us:Website: https://www.thefocusedview.com.au/Email: [email protected]: https://www.linkedin.com/showcase/the-focused-viewInstagram: https://www.instagram.com/thefocusedview/Facebook: https://www.facebook.com/thefocusedviewSend us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the critical yet often overlooked practice of conducting a business review. This Elevate Your Practice series episode explores the significance and impact of understanding KPIs and demographics in strategic decision-making.   During the conversation, Michael and Joanne tackled demographic shifts, fill rate, main KPIs for optical practice, and overall business approach. From real business examples to key demographic information, this episode will help you master the art of business review and support your career and business growth.  Joanne Scott Dostine is a successful coach and operations leader with 30 years of experience across all retail and clinical business areas. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers and strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.auWant more support beyond this episode?Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:48 - Start analysing the business2:59 - Understanding the fill rate4:21 - Key information to consider for business review6:22 - KPIs and why they are important9:38 - Main KPIs for Optical practice needs to consider11:41 - Difference in the practice management system12:57 - Information to look at for new practice14:42 - KPIs as a baseline starting point to set goals and build an action plan16:20 - Identifying demographics, how to obtain and use it24:23 - Things to focus on and take action25:26 - Embracing KPI's success and growthLearn More About Us: Website: https://www.thefocusedview.com.au/ Email: [email protected] LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!