The Global Discussion

Karen Boswell, Global CEO of Consulting, Experience, and Performance at M+C Saatchi Group, speaks with Host Simon Hodgkins in this episode.00:00 – Global CEO, Karen Boswell01:10 – Career Journey: From Design to Transformation02:40 – Why Humans Must Lead AI04:15 – What Is an Agentic Organization?07:10 – Making AI Work in Business10:20 – Thinking Fast vs Future Back Strategy12:45 – Brand vs Advertising: Key Differences15:30 – Designing for Change and the Future18:00 – Final Thoughts and Where to ConnectWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussionOthers ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Simon Hodgkins, Founder of The Global Discussion and international business strategist, speaks about the rapid evolution of artificial intelligence adoption in Ireland. Drawing insights from the AI Island 2026 report, Simon explores how organizations are transitioning from experimentation to operational deployment and what leadership teams must do to scale AI responsibly.00:00 – Introduction to AI in Ireland01:05 – The AI Island 2026 Report Explained02:15 – AI Adoption Across Irish Organizations03:45 – Efficiency and ROI Driving AI Investment05:10 – Integration Challenges and Legacy Systems06:45 – The AI Skills and Leadership Literacy Gap08:00 – Governance and Responsible AI Use09:20 – The Strategic Outlook for AI in 2026---Watch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.comYouTube ► / @theglobaldiscussionOthers ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Simon Hodgkins, Founder of The Global Discussion and international business leader, shares a thought-provoking solo perspective in this episode exploring one of the biggest misconceptions about artificial intelligence.Is AI really like a person, or are we framing the conversation incorrectly?Simon argues that treating AI as if it were human can lead to strategic mistakes in leadership, governance, and decision-making. Instead, AI should be understood as infrastructure: a probabilistic system that must be engineered, evaluated, and governed responsibly.In this episode, Simon explores:• Why the language we use about AI matters• The danger of humanizing technology• The “interface illusion” behind conversational AI• Leadership responsibility and governance in AI adoption• How marketers and organizations should rethink AI workflowsThis episode offers a clear, strategic perspective for leaders navigating the rapidly evolving AI landscape.---00:00 – Introduction: AI Isn’t People01:07 – Why Language Shapes AI Strategy02:49 – Understanding Probabilistic AI Systems03:51 – Blame vs Design: Leadership Framing05:00 – The Risk of Treating AI as a Co-Worker10:04 – The Interface Illusion Explained12:10 – Governance, Accountability, and AI15:10 – Final Thoughts: Strategic Clarity in the AI Era---Watch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.comYouTube ► / @theglobaldiscussionOthers ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Amanda Slavin, Founder of The Future Frequency and an engagement strategist working at the intersection of education, technology, and AI, speaks with Host Simon Hodgkins in this episode.Amanda shares insights from her journey across education, hospitality, marketing, and technology, and explains how engagement frameworks can reshape how we learn and interact with information.The conversation explores AI passports, learner data ownership, the future of education, and why human skills like curiosity and reflection may become the most valuable abilities in an AI-driven world.00:00 – Introduction Amanda Slavin01:32 – Amanda’s Journey: Education, Restaurants, and Engagement03:10 – What Is The Future Frequency?05:05 – Personalizing Content Through Engagement Levels06:48 – AI Passports and Personalized Learning Systems09:15 – Data Ownership and Learner Sovereignty13:40 – Human Connection in a Digital Learning World17:20 – Challenges and Breakthroughs in Engagement20:05 – Brands, Influencers, and the Biggest Classrooms21:20 – AI, Jobs, and the Future of Human Skills23:05 – Teaching Humans to Be Human Again24:05 – Where to Connect with Amanda SlavinWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.comYouTube ► / @theglobaldiscussionOthers ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Simon Hodgkins, Host of The Global Discussion podcast, explores the rapidly evolving FinTech sector in this episode, highlighting the key trends shaping the future of financial services.From the growing role of artificial intelligence to the increasing importance of regulation, compliance, and trust, Simon outlines nine important areas that financial leaders, innovators, and technology professionals should be paying attention to.As FinTech firms evolve from disruptors into core players within the financial ecosystem, responsible AI, regulatory clarity, and strong governance are becoming essential for long-term success.00:00 – Introduction to FinTech Trends01:10 – FinTech’s Evolution from Disruption to Infrastructure02:20 – Why AI Is Central to Financial Innovation03:45 – AI Applications in Financial Services05:10 – Ethical and Risk Considerations in AI07:00 – Regulation and the EU AI Act09:00 – Why Compliance Teams Matter in FinTech11:00 – Scale, Trust, and Competitive Advantage13:10 – The Future of FinTech and Responsible GrowthWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.comYouTube ► / @theglobaldiscussionOthers ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Simon Hodgkins, Host of The Global Discussion, explores the idea that AI is not simply a tool upgrade but a true work redesign moment, reshaping productivity, leadership, and value creation.00:00 – Introduction: AI as a Work Redesign Moment01:12 – Why Productivity Was Never About Speed03:05 – AI as Exposure: Questioning Performative Work05:48 – Where the Biggest Productivity Gains Are Happening08:32 – From Output to Impact: What Really Matters11:20 – Knowledge Work Is Being Repriced14:10 – Management as the Hidden Bottleneck17:45 – Lower Cognitive Load and the Future of WorkWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.comYouTube ► / @theglobaldiscussionOthers ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Simon Hodgkins, Host of The Global Discussion, explores “The Great Acceleration” in this solo episode, unpacking the key strategic themes emerging from ARK Invest’s Big Ideas 2026 report. He examines how artificial intelligence, robotics, blockchain, and energy systems are converging to reshape economic structures, compress timelines, and redefine competitive advantage.00:00 – Introduction: The Great Acceleration01:15 – Why ARK’s Big Ideas 2026 Is a Strategic Signal03:20 – AI as a General Purpose Technology05:45 – The AI Consumer Operating System08:30 – Productivity Shifts & Knowledge Work10:55 – Robotics, Energy & The Physical Economy12:40 – Blockchain and Software-Defined Finance14:10 – The Real Risk: Organizational Inertia & Final ThoughtsWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.comYouTube ► / @theglobaldiscussionOthers ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

In this episode of The Global Discussion, Host Simon Hodgkins steps away from the traditional interview format to explore a pivotal shift underway in the world of artificial intelligence.The first act of AI was loud. This second act is potentially far more powerful.Drawing on real-world trends and patterns across technology cycles, Simon makes the case that we have already moved beyond the infrastructure arms race. The spotlight is no longer solely on chips, data centers, and model size. Instead, the focus has shifted to something more consequential: adoption.This episode challenges listeners to think differently about what progress in AI really looks like, and why the most transformative changes rarely make headlines.00:00 – Introduction: A Different Kind of Episode00:40 – The First Act of AI: Chips, Compute & Capital02:01 – Why Adoption Creates Long-Term Value03:14 – Behavior Change vs. Technical Change05:25 – AI in Advertising: Human Judgment Repositioned07:40 – Security & Investigations: Smarter, Faster Decisions08:55 – Enterprise Software & Durable Advantage10:00 – The Cultural Shift & The Hard QuestionsWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

Simon Hodgkins speaks with Omaid Hiwaizi on this episode of The Global Discussion. Omaid Hiwaizi has been busy navigating the intersection of creativity, technology, and human behavior. His story, which he shared on The Global Discussion podcast, is shaped by migration, curiosity, and a relentless desire to work on ideas that matter. It is also the story of someone who refuses to view innovation as an abstract notion. For Omaid, technology is valuable only when it moves the needle for real people in the real world.00:00 - Introduction to the episode and guest Omaid Hiwaizi00:33 - From Iraq to the UK, immigrant story and early life01:14 - Maths, avant-garde design at i-D, and starting a first agency at 2402:04 - Building HHM and Crayon, then moving into WPP, Sapient, and Blippar03:24 - Working on emerging tech and complex propositions at Future Positive06:36 - Making complexity compelling, L cells, GLP-1, and consumer storytelling12:52 - Lessons from Blippar, Covent Garden AR campaign, and real business KPIs24:44 - AI’s true impact, disappearing junior roles, no-code, and careers of the futureWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

David Quinn brings a mix of theatre, advertising insight, and cultural curiosity that feels both refreshing and grounded on this episode of The Global Discussion. As founder and Business Director of Bloom, the Dublin-based creative and strategic agency, David has spent decades helping challenger brands punch above their weight. His work with Brady Family Ham is the example most people know, but the thinking behind it is what really sets the tone for his approach.David traced the path that led him from the underground theatre scene in Galway to becoming a respected voice in Irish advertising. The journey is anything but linear, and that is what makes it compelling.00:44 - Bloom Advertising and building Brady Family Ham into a market leader01:15 - Punchbag Theatre, found spaces, and the origins of "Eclipsed."07:23 - Magdalene Laundries, national reaction, and Tommy Tiernan's early days08:41 - Founding Bloom, Bloomsday inspiration, and working with challenger brands17:18 - How theatre and advertising intersect: big ideas, pitching, and performance17:46 - "A Modest Proposal," homelessness, and savage satire in modern Ireland26:32 - From cave paintings to AI: the future of media, IAPI, and advice for young creativesWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

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Simon Hodgkins catches up with Amanda Wallace on this episode of The Global Discussion. As Director of CDH Consultants Ltd, Amanda brings two decades of executive experience, combining a deep understanding of people with the complex realities of business transformation.00:00 - Introduction to the episode and guest Amanda Wallace02:50 - From “office politics” to stakeholder management05:02 - The speed trap in transformation, resistance, and leadership misalignment08:04 - How Amanda aligns leadership, current state to target state15:14 - Stakeholder mapping, choosing champions, understanding impact and resistance20:33 - Supporting senior leaders, the perfection trap, when to step in or step back25:43 - AI, real data, and the future of leadership and org designWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

Charlotte Otter, a former journalist turned executive coach and founder of Otter Advisory, is in conversation with Host Simon Hodgkins on this episode of The Global Discussion. The topics include leadership, reputation, and what it really means to build trust in a world that never stops changing!00:33 - Charlotte's journey, journalism to SAP to Otter Advisory, and change leadership MSc04:13 - Why we need new leaders today, the crisis of leadership07:35 - Adaptability over command and control, qualities modern leaders need10:39 - Reputation equity explained, own your story, and create a record of success14:11 - Reputation 360, unlocking executive narratives and a shy CEO case study20:43 - The art of storytelling for leaders, details that create connection26:52 - Final takeaway: build your reputation on LinkedIn.Watch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Carolina Arroyo, the Founder and Managing Director of EC Peasy Communication, joins Host Simon Hodgkins on this episode of The Global Discussion to explore how companies can scale their revenue without expanding headcount.00:35 - EC Peasy mission and services01:39 - From cold calling to smarter outbound systems06:38 - Content that drives sales, 80 percent research, and the 50-30-20 mix12:49 - AI-powered sequencing, email to LinkedIn to warm calls16:11 - Strategic commenting and LinkedIn profile optimization21:03 - Debunking myths about AI agents and why calling still works25:19 - Reverse pitching framework, lead with symptoms before the pitchWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

Host Simon Hodgkins speaks with Kim Polley, Co-founder of Frontièr Advisory, a firm that helps organizations navigate some of the world's most complex markets.Their conversation focused on reputation, trust, and the evolving challenges global businesses face when entering or operating in high-stakes environments.00:00 - Introduction to the episode and guest Kim Polley00:36 - What is Frontièr Advisory?02:04 - Why Trust Matters Now02:56 - ESG and the Trust Dividend05:01 - AI and Reputation08:35 - From License to Operate to License to Belong15:35 - Crisis, Community, and Reputation22:41 - Misunderstanding AfricaListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Host Simon Hodgkins speaks with Mays Elansari, a seasoned marketing leader known for her sharp strategic mind, storytelling skills, and ability to bring brands to life across industries and regions. With experience at some of the world’s most recognized names, including McCann Erickson, BBDO, Subway, and Pinkberry, Mays has built a career around balancing creativity with commercial impact. She is also widely recognized in the industry as the “Queen of Events”.Mays shared thoughtful insights about marketing leadership, brand building, and the importance of human connection in an increasingly digital world.00:00 - Introduction to the episode and guest Mays Elansari01:44 - Art and science in marketing, long and short balance06:02 - Subway EMEA transformation, alignment, and the why08:54 - Queen of Events, networking to insights and impact13:41 -Judging top awards, creativity with measurable results18:37 - Global to local, Pinkberry case and cultural nuance27:22 - The future of engagement, the human element with AIListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Joanne Sweeney, the author of AI Playbook, CEO of the Public Sector Marketing Institute, and Owner of the Digital Training Institute, joins Host Simon Hodgkins on this episode of The Global Discussion. Joanne has worked at the intersection of journalism, communications, and digital transformation for many years, constantly adapting her skills to stay ahead of change. She has carved out a unique space as a trusted authority in public sector communications. In this episode, Joanne shares her journey from her early days as a journalist to becoming a leading voice on AI, digital strategy, and government communications.00:00 - Introduction to the episode and guest Joanne Sweeney00:26 - 25 years in communications, staying ahead through every digital wave02:48 - The aha moment, niching into public sector and launching a global mission06:03 - The Apprentice lesson, why scalability and focus changed everything10:33 - Exclusive, announcing The AI Playbook and who it is for14:08 - Creating a language for public sector marketing and Harvard takeaways20:15 - Lead with value, podcasts, and building trust over virality27:09 - Inside AIj, turning a career’s knowledge into practical AI productsListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Host Simon Hodgkins welcomes Alastair McDermott, an AI consultant, speaker, trainer, and the founder of HumanSpark•ai. Alastair is also the author of "Use AI, Stay Human" and the host of "The AI-Powered Business Leader" podcast. His perspective on artificial intelligence blends deep technical expertise with a clear focus on people, empathy, and real-world results.01:25 - Pivot to AI, rebranding to HumanSpark.ai, why he went all in03:14 - Human-first AI, empower teams, from productivity gains to transformation and learning07:38 - Case study, medical lab automation cuts processing from 90 minutes to two14:02 - Accuracy and evals, error checking, and why the EU AI Act matters17:22 - AGI outlook, the jagged edge of AI strengths and weaknesses21:56 - Writing Use AI, Stay Human, developmental editor, and synthetic beta readers32:48 - Free AI toolkits, adoption roadmap, where to find Alastair, closing remarksListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Jona Hysa, a London-based social media strategist, founder of Time4PA, and the driving force behind the Moving Women Forward community, speaks with Simon Hodgkins on this episode of The Global Discussion. Jona’s story is one of resilience, transformation, and a deep commitment to helping others thrive in both business and life.00:00 - Introduction to the episode and guest Jona Hysa01:07 - From Albania to London: Jona’s Journey02:20 - Starting as a Virtual Assistant04:32 - Building Confidence and Helping Businesses08:01 - The Social Media Landscape Today15:19 - SEO vs AI Optimization17:49 - Creating the Moving Women Forward Community29:25 - Key Takeaway: “I Did It” MindsetListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

James Louttit, Founder and Lead Trainer at Impactful Project Management, is in discussion with Host Simon Hodgkins on The Global Discussion to discuss a common challenge faced by leaders and team members: how to deliver results without burning out.00:00 - Introduction to the episode and guest James Louttit00:40 - James’s hospital epiphany and shift from effort to impact04:59 - The eight lenses of project work with a focus on prioritization11:48 - From saying no to asking why, driving real prioritization decisions13:34 - The SAVE technique, practical tactics to kick start any project19:51 - Lean Coffee explained, surfacing issues and creating buy in24:24 - Risk based contingency, replacing blanket 10 to 20 percent buffers29:43 - Blending agile and waterfall, choosing what fits your team and contextListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Host Simon Hodgkins speaks with Iza Dabek, a Rapid Transformational Practitioner and Founder of Healing Habits Coaching. Iza works with high-achieving professionals, creatives, and founders to help them break through the subconscious patterns that keep them stuck, particularly those tied to self-sabotage, low confidence, and burnout.00:00 – Introduction to the episode and guest Úna Herlihy00:39 – Úna’s background in advertising and early career journey02:15 – Transition to freelancing in 2005 and early challenges06:49 – Impact of COVID-19 and how The Indie List began13:10 – How The Indie List is different from other freelance platforms22:16 – Providing business and compliance support for freelancers25:01 – The changing mindset of senior professionals post-COVID33:02 – Future focus on skills development and education initiativesListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Úna Herlihy, Founder & CEO and Chief Matchmaker at The Indie List, speaks with Host Simon Hodgkins in this episode of The Global Discussion. Based in Ireland, Úna built Ireland's leading curated freelance network for marketing and creative talent, bridging experienced professionals with purposeful clients through thoughtful matchmaking.00:00 – Introduction to the episode and guest Úna Herlihy00:39 – Úna’s background in advertising and early career journey02:15 – Transition to freelancing in 2005 and early challenges06:27 – Impact of COVID-19 and how The Indie List began13:14 – How The Indie List is different from other freelance platforms25:05 – The changing mindset of senior professionals post-COVID33:02 – Future focus on skills development and education initiativesListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

When it comes to turning complex technologies into compelling stories, few do it with the clarity, warmth, and precision of Andie Cooper, International PR Director at Beachhut PR. On this episode of The Global Discussion, host Simon Hodgkins sat down with Andie to explore the evolving world of public relations, the unique challenges of working with tech companies, and the importance of communicating with purpose.00:00 – Introduction: Meet Andie Cooper of Beachhut PR02:45 – Why Local PR Comes First for Startups05:00 – Telling a Value-Driven Story, Not a Technical One07:43 – The Importance of Translating Complexity11:23 – Building Media Relationships That Last15:17 – Helping Founders Become Confident Spokespeople25:36 – How PR Has Evolved With Speed and New Channels32:33 – Using PR to Amplify Women in TechListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Jim Carlough, Chief Sales Officer at mPulse, is a seasoned leader with over 25 years of experience in healthcare and technology. With a proven track record of empowering leaders and launching his new book, Six Pillars of Effective Leadership, Jim joins Simon Hodgkins to unpack how integrity, empathy, and laughter can define outstanding leadership in today's world.00:00 – Introduction Jim Carlough 01:03 – From Healthcare & Tech to Mentoring 04:36 – Pillar 1: Integrity & Trust 05:00 – Authoritarian vs Human Leadership 06:29 – Compassion vs Empathy Defined 07:45 – Stability, Focus & the Bezos Example 08:27 – Humor as a Leadership Tool 13:32 – Lifelong Learning & Mentors 16:39 – Remote Leadership & Video Connection 20:00 – Burnout, Well‑Being & Duty of Care 21:59 – Coaching Program & Future Plans 24:40 – Connect with Jim & Book Info 25:44 – Closing Thoughts on OptimismListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

If you've been wondering how SEO is evolving in the age of AI, this episode of The Global Discussion is one you'll want to spend time with. Host Simon Hodgkins is joined by Maeva Cifuentes, Founder of Flying Cat Marketing, to discuss the shifting landscape of search, content, and digital strategy.Maeva brings sharp insight, deep experience, and a clear voice to conversations that cut through the hype and get to what matters for businesses today.00:40 – How SEO and Search Are Evolving with AI01:10 – Why Ranking #1 Doesn’t Always Mean Clicks03:05 – The Hidden Cost of Ignoring Technical SEO05:00 – Rethinking SEO Metrics in the Age of AI Overviews06:00 – Chasing LLM Visibility: What Actually Matters08:15 – Why Domain Expertise Beats High-Volume Content11:42 – How Brands Can Start Ranking in AI Results22:02 – Empowering Ambitious Women Toward LeadershipListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes

Niamh Cooper has a way with words. Whether she's helping a global brand craft compelling content or guiding aspiring writers to start their first story, her passion for storytelling runs deep.00:00 – Introduction: Meet Niamh Cooper03:40 – Launching “Word Matters”04:13 – Writing for Humans in an AI World10:12 – Enter the Stan Challenge13:00 – Starting a 30-Day Writing Challenge16:16 – The “Find Your Voice” Retreat20:04 – What’s Ahead: Word Matters & Beyond24:11 – Final Thoughts: Reignite Your VoiceWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.00:00 – Introduction & Welcome01:07 – What Is Brand Strategy?03:14 – Brand as a Long-Term Asset05:25 – How AI Is Changing Branding09:20 – The IDEA Method Explained15:22 – The Concept Behind “Brilliant”20:38 – What's Ahead: AI, Ethics & Embracing Change25:55 – Final Thoughts: Find Your RadianceWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

There's something quietly electric about hearing someone talk when they've truly followed a hunch into uncharted territory and made something real out of it. That was the vibe when Pia Mailhot-Leichter, founder of Kollektiv Studio and author of Welcome to the Creative Club, joined The Global Discussion podcast with Host Simon Hodgkins.00:00 - Welcome and Introduction00:51 - Agency Life as a Creative SWAT Team02:45 - The "Extinction Moment" That Changed Everything03:47 - A Winding Path from NYC to Copenhagen08:12 - Creativity Meets Coaching: A New Kind of Work16:21 - Writing Welcome to the Creative Club22:38 - What's Next: Audio Projects and Creative Flow26:34 - A Parting Challenge for the CreativesWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Host Simon Hodgkins catches up with David Carson, a marketing innovator and creative strategist who has turned the idea of "dumb thinking" into a superpower. With a rich background in advertising, entertainment, and brand innovation, David shares his unconventional philosophy that might inspire your next big idea.00:00 - Introduction & Welcome01:45 - Dumb Ideas as the Secret Sauce02:19 - What is Demify?05:25 - Dumb Ideas that Changed the World10:05 - The Trap of Being Too Smart15:09 - AI & Generating Dumb Ideas20:38 - Working with Big Brands26:07 - Final Thoughts: Let Your Dumb Ideas FlyListen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.com⁠YouTube ► https://www.youtube.com/@theglobaldiscussion/videosOthers ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Host Simon Hodgkins welcomed a genuinely inspiring guest: Kim Mackenzie-Doyle, Instigator and CEO of The Big Idea. With a powerful personal story and a passion for reshaping education through creativity and problem-solving, Kim is not just talking about change—she’s building it from the ground up.00:00 – Welcome & Guest Introduction00:26 – From Trauma to Firestarter02:10 – Discovering Design & Defying Expectations03:40 – The Birth of The Big Idea06:30 – Education Reform, ADHD, & Mass Collaboration09:59 – Behind the Scenes: How The Big Idea Works12:33 – Real Stories, Real Impact15:05 – What’s Next for The Big Idea & KimListen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.com⁠YouTube ► https://www.youtube.com/@theglobaldiscussion/videosOthers ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

In this episode of The Global Discussion, Matt Lyles—Customer Experience (CX) Consultant, Keynote Speaker, and member of the Board of Directors at CX Accelerator, joins Host Simon Hodgkins for a wide-ranging conversation that unpacked the evolving world of customer and employee experience. With a career rooted in marketing, brand management, and CX leadership at FedEx, Matt now helps businesses worldwide build loyalty through one powerful principle: simplicity.00:00 - Welcome & Introduction to Matt Lyles00:44 - Matt’s Journey: From FedEx to CX Consultant04:11 - AI vs. Human Touch: Finding the Right Balance in CX06:59 - Airline Industry Lessons: Loyalty vs. Cost-Cutting09:42 - The Power of Community: What is CX Accelerator?12:50 - The Business Case for Customer Experience and Simplicity15:33 - The Simple Brand Podcast and the Link Between CX & Employee ExperienceListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodesFollow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.

In this episode of The Global Discussion, Host Simon Hodgkins speaks with Jamie Mackenzie, a multi-bestselling author, international speaker, and coach. Jamie's journey is one of transformation—shifting from a high-flying corporate career to a mission-driven path focused on growth and storytelling. His passion for the power of stories has not only shaped his own success but is now inspiring businesses, individuals, and even schools.00:00 Introduction02:20 The Story Behind 28 Bags of Sprouts09:34 From Corporate CMO to Bestselling Author14:49 Who Jamie Works With19:27 The Role of AI in Storytelling23:24 Looking Ahead: The Next 12 Months25:37 Final Thoughts & How to ConnectListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Mack Garrison, Co-Founder of Dash Studio, a high-end animation and motion design agency, joins Host Simon Hodgkins on this episode of The Global Discussion. Mack's passion for creativity, problem-solving, and community-building shone through as he shared insights on the evolving landscape of motion design, marketing, and the power of authentic storytelling.00:00 - Introduction00:26 - How Mack Garrison Got Into Motion Design03:10 - What Is High-End Animation and Motion Design05:55 - The Secret to High-End Content & Authenticity09:10 - The Changing Marketing Landscape & The Digital Shelf14:11 - The Future of Creative Work & Remote Collaboration18:37 - AI in Motion Design: Opportunity or Threat?Listen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Jaime Schwarz joined The Global Discussion podcast with Host Simon Hodgkins, offering deep insights into the future of branding, AI-driven brand identity, and the evolving role of businesses in a post-AI world. His journey—from a successful career in advertising to pioneering brand therapy and digital authentication—reveals a visionary approach to brand-building that prioritizes authenticity, adaptability, and technological evolution.00:00 - Welcome & Introduction01:00 - From Psychology to Advertising03:15 - Brand Therapy - Empowering Brands to Listen and Speak06:30 - How AI is Changing Branding10:45 - The Power of Team Flow in Business15:20 - Web3 & The Future of Digital Ownership18:50 - The Entrepreneurial Mindset: Founders vs. Business BuildersListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Billy Samoa Saleebey, Co-Founder and CEO of Podify, joins Host Simon Hodgkins in this episode of The Global Discussion. Billy shared his incredible journey—from making films in Hollywood to revolutionizing onboarding at Tesla and now leading the charge in the podcasting industry.00:00 - Welcome & Introduction00:54 - From Hollywood to Solar Energy03:11 - Working at Tesla & Creating a Global Onboarding Program04:18 - The Shift to Podcasting & Founding Podify06:54 - Lessons from Podcasting & First Principles Thinking10:53 - The Secret to Podcast Growth & What Makes a Show Shareable22:37 - Why YouTube is Essential for Podcasters30:31 - Final Thoughts & How to Connect with BillyListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Erica Orange, Partner at The Future Hunters, a leading futurist consulting firm, joined host Simon Hodgkins on The Global Discussion podcast for an insightful conversation on the future of AI, human adaptability, and the evolving landscape of truth. With nearly two decades of experience, Erica brings a deep understanding of sociocultural, technological, economic, geopolitical, and environmental trends—translating them into actionable strategies for organizations worldwide.00:00 - Introduction & Welcome to The Global Discussion00:22 - Erica Orange on Becoming a Futurist & The Future Hunters03:32 - AI, Time, Trust & Truth: Exploring AI and the New Human Frontier06:44 - Separating AI Hype from Reality: What Can & Can’t AI Do?10:28 - The Challenge of Misinformation & The Carnival Funhouse Effect14:26 - The Future of Power: Billionaires, Governments & AI20:51 - The Rise of Digital Labor & The Neo-Human Workforce25:59 - Final Thoughts: How to Prepare for the FutureListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Mine Dedekoca is the Founder and Chief Happiness Officer of Happy Work Studio, with over a decade of experience in remote work and a passion for fostering positive workplace cultures. Host Simon Hodgkins meets with Mine on this episode of The Global Discussion, where Mine shares her insights on the evolving work landscape and the importance of well-being in professional settings. A Remote Work Expert Mine's journey into remote work began in 2012, long before it became as widespread as it is today. Serving as a Country Manager for various organizations, she embraced fully distributed teams, gaining invaluable experience in managing remote operations. This early adoption gave her a unique perspective on the benefits and challenges of remote work. The Launch of Happy Work Studio Recognizing the need for a structured approach to remote work and employee well-being, Mine founded Happy Work Studio. The organization is dedicated to helping companies and individuals adapt to new ways of working, focusing not just on where work is done but how it's accomplished. By emphasizing effective strategies to reduce burnout and increase happiness, Happy Work Studio aims to create thriving work environments. Redefining Productivity and Flexibility During the podcast, Mine highlighted a common misconception about productivity. She emphasized that true productivity isn't about working longer hours but achieving more with less input. By redesigning work processes and embracing flexibility, companies can enhance employee well-being and drive innovation. This approach leads to higher engagement, increased creativity, and improved retention rates. The Rise of Digital Nomadism The conversation also touched upon the growing trend of digital nomadism. Mine noted that today's digital nomads are often highly skilled professionals who choose not to be tied to a specific location. Countries like Turkey are recognizing this shift, introducing digital nomad visas to attract such talent. Mine actively contributes to this movement by organizing events like the upcoming Digital Nomad Fest in Turkey, aiming to foster community and support for location-independent professionals. Looking Ahead As for future endeavors, Mine plans to continue balancing her roles in technology and well-being. Her roadmap includes organizing events focused on remote work and happiness, mentoring startups, and engaging in social responsibility projects to enhance digital literacy among disadvantaged groups. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The Global Discussion welcomes a true expert in digital marketing—Gavin Duff, the Head of Digital at Friday Agency, Lecturer, Keynote Speaker, and Author of the brilliantly titled book Hiding Dead Bodies: Your No-Nonsense Path to SEO Glory. Gavin catches up with Host Simon Hodgkins for a compelling discussion. With over 20 years of hands-on experience in digital strategy, SEO, analytics, and e-commerce, Gavin has worked with some of the most recognized brands. Clients have included Bord Gáis, Bus Éireann, The Irish Times, AIB, Danone, Mason Hayes & Curran, Heineken, 3, Mazda, Dominos Pizza, AXA Insurance, 123•ie, Amazon, DIT, Sunway Holidays, Daft•ie, Temple Street. Barrettstown, Matheson, Dublin Business School, Oxfam, Harry Corry, Newstalk, 98FM, Gaiety Theatre, Aer Lingus, Hilton Hotels, HSBC, Ford, TV3, Tayto, permanent tsb, the HSE, MyHome•ie, Trinity College, and many more. His insights into search marketing and human interaction with technology are not just theoretical—they are battle-tested in the ever-evolving world of digital marketing. A Career Built on SEO, Strategy, and Cyberpsychology From his early days working with Yahoo—back when it was a major player in search—Gavin developed a deep-rooted expertise in SEO, content strategy, and search advertising. His experience spans client- and agency-side work, allowing him to advise businesses on creating winning strategies in an increasingly competitive online landscape. Not only does he lead digital marketing efforts at Friday Agency, but he also shares his knowledge through lecturing at Trinity College and speaking at industry conferences. His ability to blend marketing psychology with technical SEO makes him a sought-after expert in the field. The Story Behind Hiding Dead BodiesOne of the most intriguing parts of the conversation was Gavin's book title—Hiding Dead Bodies. While it might raise eyebrows when read in public, the phrase is an inside joke in SEO circles: "The best place to hide a dead body is page two of Google." The book isn't just a guide to SEO; it's a no-nonsense approach to helping businesses outmaneuver competitors, build trust signals, and ensure their content ranks where it matters—on page one. Written in a practical and engaging style, it's designed for marketing professionals who want to understand SEO without getting lost in jargon. AI and the Future of SEO With the rise of AI, many marketers are wondering: What does this mean for SEO? Gavin addressed this head-on, explaining that while AI is being rapidly integrated into digital platforms, the core principles of SEO remain unchanged: Trust signals still matter – AI tools will prioritize content from authoritative, well-linked sources. User engagement will shape rankings – Platforms like ChatGPT and Google's AI will soon analyze how users interact with content. AI is a tool, not a replacement – While AI can help generate ideas and optimize content, it should not be relied upon to fully write SEO-friendly content. For businesses looking to future-proof their SEO strategy, Gavin recommends focusing on quality content, strategic distribution, and optimizing for engagement rather than chasing quick AI-generated solutions. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Host Simon Hodgkins catches up with Anne Ravanona, CEO and Founder of Global Invest Her, to discuss her groundbreaking work in tackling one of the world's most persistent inequalities—the funding gap for women entrepreneurs. Anne's passion for empowering women entrepreneurs is palpable. With a bold mission to fund one million women entrepreneurs by 2030, she is spearheading a global movement to address the systemic biases and barriers that have kept women underfunded, underestimated, and overlooked in the business world. A Problem Too Big to Ignore Anne's advocacy is driven by shocking statistics. "Only 2% of venture capital worldwide goes to women-owned businesses, and less than 1% of corporate and government procurement budgets are allocated to them," she explained. Moreover, the global credit gap between male and female entrepreneurs, which stood at $300 billion in 2013, has now ballooned to $1.7 trillion. Anne doesn't mince words: "The world is missing out on innovation, social impact, and $28 trillion in global economic growth by failing to fund women entrepreneurs at the same level as men. This is not just a women's issue—it's a global opportunity." The Three Pillars of Change Anne's approach to addressing this inequality is as multifaceted as the problem itself. She describes her strategy as a "three-legged stool" that balances practical solutions, policy shaping, and advocacy. 1. Practical Solutions Through Global Invest Her Anne's platform, Global Invest Her, offers tools to demystify the funding process, boost confidence, and connect women entrepreneurs with funders. Two flagship initiatives are gaining traction: The Deal Flow Directory: A curated platform for investors to discover high-potential, women-led ventures. Buy From Her Marketplace: A global directory and marketplace where consumers, corporations, and governments can consciously choose to support women-owned businesses. 2. Shaping Policy for Systemic Change Anne is a prominent voice in policy-making circles, serving on the EU delegation of the W20, an official G20 engagement group. Her team crafts actionable recommendations for governments, focusing on tax incentives, access to collateral, and entrepreneurial education. "We can't solve this overnight," she says, "but systemic change starts with informed policies." 3. Advocacy and Mind-Shifting Through public speaking engagements, her podcast (Invest Her), and collaborations with global organizations, Anne amplifies the stories of women entrepreneurs and challenges societal biases. Her TEDx talk and appearances at the United Nations, European Parliament, and other global stages have established her as a leading voice in the fight for gender equality in entrepreneurship. A Movement Built on Community Anne emphasized the importance of collective action. "We can't do this alone," she said. "Global Invest Her is about connecting the dots—bringing together founders, funders, and policy-makers to drive real change." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Tatiana Mirska, Chief Marketing Officer of CHI Software, shares her inspiring career journey across diverse industries like consumer goods, banking, eSports, and software. She discusses her role as a change agent, leading organizations through transformation while navigating challenges and cultural differences. Tatiana highlights CHI Software’s transition into AI-driven solutions, showcasing innovative products like customizable AI assistants. 00:00 - Tatiana Mirska, CMO 01:02 - Starting a Career in Marketing 03:20 - From Consumer Goods to eSports 06:45 - Lessons in Change Management 09:11 - Working Across Cultures 15:21 - Embracing AI at CHI Software 23:42 - Advice for Marketing Leaders 32:04 - Patience and Leadership in Change Listen to The Global Discussion on… • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com⁠ • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Samantha Jewel, CEO of Urth, joined The Global Discussion to share her journey and solutions for addressing climate challenges. Her passion for soil health and her focus on action stand out as practical and impactful. From Restaurants to Regenerative Farming Samantha’s family founded Australia’s first restaurant chain in 1965. By the late 1990s, they served over 50,000 meals a week. While running the business, Samantha began to question farming practices. She was shocked by what she discovered—chemicals, GMOs, and practices harming food and health. This questioning led her to explore organics and regenerative farming. In 2006, she purchased Australia’s first soil carbon credit, setting the stage for her work in carbon markets. The Power of Soil Soil is at the center of Samantha’s work. She sees it as the key to solving issues like food security, climate change, and water management. Healthy soil absorbs carbon, improves biodiversity, and helps plants thrive. Samantha’s message is simple: carbon is not a problem—it’s a solution. By focusing on soil health, we can draw carbon from the atmosphere and store it in the ground. This benefits both the planet and the farmers working the land. Urth: Bridging the Gap Through her company, Urth, Samantha helps farmers and businesses work together. Farmers improve their soil and earn money by selling carbon credits. Businesses offset their emissions and support regenerative practices. Urth’s “Putting nature on the balance sheet” tagline reflects Samantha’s mission. Urth creates financial incentives for sustainable farming by making carbon measurable and tradable. Changing Mindsets Samantha knows farmers face challenges. Changing practices can feel risky, especially with unpredictable weather and financial pressures. But she emphasizes the rewards—better yields, healthier soil, and long-term stability. She also helps businesses understand the value of carbon credits. Her work connects these two worlds, driving change and creating opportunities for both sides. A Vision for Action Samantha’s book, Carbon is Not a Dirty Word, is designed to be an easy read. It breaks down the complex world of carbon markets into straightforward steps. Whether you’re a farmer, business leader, or policymaker, the book offers practical guidance. In the months and years ahead, Samantha plans to: - Expand regenerative farming projects worldwide. - Partner with governments and organizations to scale solutions. - Educate more people about the power of soil and carbon. What Can You Do? Samantha believes everyone can contribute. You can make informed choices about the food you buy. Businesses can measure their carbon footprint and explore offsets. Farmers can explore new practices to improve soil health. Where to Learn More You can find Samantha’s book and learn about Urth at: - Urth.io - SamJewel.com Samantha is also active on LinkedIn and Instagram, sharing insights and updates. Her message is clear: the tools to heal the planet exist. The next step is action. How will you contribute? Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

We welcome inspiring guest Tiphany Kane, CEO of KaSa Media Productions and a powerhouse in audio and video production, to this episode of The Global Discussion with Host Simon Hodgkins. Tiphany's story is not just about building a cutting-edge studio; it's about resilience, creativity, and a passion for empowering others. If you are into audio, podcasting, and everything sound-related, keep listening (or watching!) From Passionate Beginnings to Industry Pioneer Tiphany Kane's journey to becoming a leader in media production is as compelling as it is inspiring. She transitioned from a successful career in education to the demanding and dynamic world of media after being told she was "too passionate." Instead of dimming her light, Tiphany channeled that passion into podcasting, creating a space for her voice and helping others do the same. Her venture into podcasting sparked a transformation—not just for her but countless others who now look to her for mentorship, guidance, and expertise. Tiphany's belief that "everyone's voice matters" underpins everything she does, from hosting award-winning podcasts to founding KaSa Media Productions, a company that specializes in empowering creators to share their stories. A Game-Changing Studio: Just Four Feet Studio A highlight of the episode was the unveiling of Tiphany's ambitious new project: Just Four Feet Studio. Located in Laguna Hills, California, the studio is a first-of-its-kind in Orange County, offering an unparalleled range of audio and video production services. What began as a modest idea evolved into a sprawling 5,500-square-foot facility featuring: • Dolby Atmos Mixing Stages: Including a theatrical stage for cinema-quality sound production. • Voiceover and ADR Rooms: Designed for seamless dialogue recording and post-production. • Virtual Production Room: A state-of-the-art green screen space powered by Unreal Engine. • Community Education Space: A 1,000-square-foot area for training, workshops, and internships aimed at fostering the next generation of creatives. Tiphany shared the story behind the studio's name, Just Four Feet Studio, which stemmed from a decision to expand a room by a mere four feet to accommodate Dolby theatrical certification. That small adjustment turned into a massive endeavor, showcasing Tiphany's determination to push boundaries and exceed expectations. Amplifying Voices Through Awards and Advocacy In addition to her studio work, Tiphany is a passionate advocate for underrepresented voices in podcasting. She co-founded the Sonic Bloom Awards, an initiative recognizing creators for their impact rather than their download numbers. The awards celebrate contributions to diverse communities, including LGBTQIA+, differently-abled individuals, and women of color. This initiative complements Tiphany's other accolades, including multiple industry awards like the Davey Award and the Communicator Award. Her dedication to elevating others reflects her belief that everyone's story has value and the power to inspire. A Roadmap to Success and Community Impact Looking ahead, Tiphany envisions her studio as more than a business—it's a community hub. She plans to host educational events, internships, and collaborations with major industry players. Her ultimate goal? To make Just Four Feet Studio a premier destination for creatives while nurturing an inclusive, inspiring environment. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The Global Discussion Podcast welcomes Sonia Amroun, the founder of Find Your Clients. Sonia shared her fascinating journey from being an actress to becoming a global digital nomad and a trailblazing entrepreneur. Her passion for empowering businesses, particularly startups and solopreneurs, was palpable throughout the conversation. Sonia’s unique perspective on blending creativity, business strategy, and conscious leadership makes her a force to reckon with in the modern business landscape. From Actress to Entrepreneur: A Global Journey Sonia’s story is as dynamic as her personality. Originally a part-time actress, Sonia discovered her knack for sales and business development early in her career. Her energy and enthusiasm led her to pursue various roles, from running a North African-European collaborative brand to organizing large-scale events with over 500 attendees. But Sonia’s journey didn’t stop there. She embraced the digital nomad lifestyle, leaving behind her role as Head of Sales for a green mobility company in Paris. This bold move allowed her to connect with a global network of like-minded individuals, ultimately inspiring the creation of Find Your Clients, an agency powered entirely by digital nomads. What Is Find Your Clients? At its core, Find Your Clients is a business accelerator agency tailored for startups, solopreneurs, and small businesses struggling to juggle every aspect of growth. Sonia and her team focus on identifying and targeting ideal clients to help businesses scale sustainably. The agency offers fractional teams—remote professionals with senior-level expertise—who collaborate to handle the most critical aspects of business development. This innovative model allows businesses to access a comprehensive team for less than the cost of hiring one full-time employee. As Sonia puts it, “For less than the price of one person, you have four areas of expertise working for you.” The Nomad Advantage One of the standout features of Find Your Clients is its global workforce of digital nomads. Sonia explained how these professionals, living and working in various regions around the world, bring a unique edge to businesses looking to expand into new markets. “We understand the culture and dynamics of the regions we live in, making us perfectly positioned to help clients enter new territories,” she said. This approach also champions a sustainable and flexible work-life balance. The agency attracts senior consultants who want to leverage their expertise without being tied to the constraints of traditional corporate roles. Sonia’s vision for the future of work is clear: empowering experienced professionals to contribute to meaningful projects while embracing a nomadic lifestyle. Sonia’s Vision for the Future Sonia’s mission extends beyond profit—she’s passionate about empowering positive-impact projects, such as green solutions and socially conscious businesses. “We’re not hustling for money,” she says. “We want to support projects that align with our values and make a difference.” Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Guest Mary Ann Pierce, an inspirational leader, innovator, and advocate for women in business, joins Host Simon Hodgkins on this episode. As the Founder and CEO of MAP Digital and a Global Ambassador for AwakenHub, Mary Ann is a trailblazer in digital transformation, event technology, and female entrepreneurship. A Pioneer in Digital Event Technology Mary Ann’s journey into the digital space began in 1996 when she conducted her first webcast—an experience she likens to falling into Alice’s rabbit hole. From there, she never looked back, becoming a visionary in integrating technology into events long before it was the norm. Her company, MAP Digital, is a full-service global event management agency that also developed the groundbreaking MetaMeetings platform. This all-in-one platform integrates everything from content management and live streaming to data tracking and attendee engagement, creating a seamless experience for event organizers and participants alike. “Events are the last frontier of underutilized content,” Mary Ann explained during the podcast. “It’s a terrible thing to waste. Live events are authentic and human. Why not maximize their reach with AI tools and thoughtful design?” Her innovative approach has allowed MAP Digital to produce large-scale events, including some of the world’s largest investment banking conferences, with an unparalleled focus on content repurposing and attendee engagement. Empowering Women Through AwakenHub Beyond her professional achievements in technology, Mary Ann is also a fierce advocate for female entrepreneurship. She serves as a Global Ambassador for AwakenHub, an all-island network supporting female founders across Ireland and Northern Ireland. AwakenHub’s mission is simple yet profound: to empower women to build wealth, create thriving businesses, and support their communities. Through AwakenAngels, the organization’s female-focused angel investment syndicate, Mary Ann is helping to break down the barriers to funding that female founders so often face. “Women are inheriting significant wealth globally,” she said. “For the price of a weekend away, anyone can join this movement to fund and uplift female entrepreneurs. It’s about building a bigger pie—not scarcity.” Mary Ann’s passion for fostering ecosystems that nurture innovation and equity is palpable. She is paving the way for a more inclusive and sustainable future by encouraging women to invest in women. Global Connectivity and Democratization of Knowledge Mary Ann also champions the power of digital tools to democratize knowledge and opportunities worldwide. Her work extends beyond corporate events into social good initiatives, including Project Dandelion, which she supports alongside former Irish President Mary Robinson. Through these projects, she’s leveraging technology to address critical issues like climate justice and gender equity on a global scale. Lessons for Future Leaders When asked for advice, Mary Ann’s wisdom shines through. She encourages young professionals to embrace failure, explore their passions, and focus on becoming well-rounded individuals. For aspiring entrepreneurs, her message is clear: build networks, volunteer, and focus on creating processes that lead to excellence. “Don’t be afraid. Fail, learn, and keep moving forward. Your job is to become the best human you can be.” Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Guest Nataly Byelous, Group Marketing Director at RETN, is in discussion with The Global Discussion Host Simon Hodgkins. In this episode, we explore Nataly's remarkable journey and the critical role marketing plays in the ever-evolving telecommunications industry. With over two decades of experience, Nataly brings a unique perspective, blending creativity, strategy, and resilience. From TV to Telecommunications Nataly's career path is as fascinating as it is diverse. She began her professional journey in television as a PR specialist, eventually transitioning to marketing roles across multiple industries. For the past decade, she has been immersed in the tech and telecommunications sectors, contributing significantly to their growth and innovation. Since 2021, Nataly has been leading the marketing efforts at RETN, a global telecommunications network provider that boasts an impressive 135,000 kilometers of network infrastructure spanning Europe, Asia, and North America. "I like to call myself the Chief Juggler," Nataly shares, underscoring her multifaceted role. Her leadership has been instrumental in elevating RETN's reputation, earning it prestigious accolades like the Best Pan-European Carrier Award. Driving Connectivity in a Changing World Telecommunications are the backbone of our increasingly connected world, and RETN's contributions are undeniable. With over 870 points of presence (PoPs) worldwide, the company plays a crucial role in enabling data flow across continents. Nataly emphasized the importance of innovation, sustainability, and adaptability in navigating this complex landscape. "Even though machines are talking to machines, we're still communicating with people," she noted. Nataly explained how RETN integrates cutting-edge technology with customer-centric strategies to address modern challenges, such as sustainability and ESG compliance. Collaborations with leading vendors like Juniper and Infinera have enabled RETN to implement environmentally conscious solutions while maintaining operational excellence. The Evolving Role of Marketing Marketing, according to Nataly, has transformed into a highly dynamic and demanding field. From the explosion of digital channels to the rise of AI-powered tools, the modern marketer's toolkit is both an opportunity and a challenge. "We've gone from having 30 seconds to make an impression to just 1.7 seconds," she remarked, highlighting the pressure to stand out in an oversaturated market. Yet, she remains optimistic, seeing AI and automation as tools that free up time for strategic thinking and creativity. Nataly also touched on the importance of maintaining ethical standards in communications, a lesson she learned early in her career. "Trust and reputation are everything," she stressed, encouraging aspiring marketers to prioritize education and integrity. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The Global Discussion Host, Simon Hodgkins, speaks with Lisa Eaton, the Founder and CEO of Fabric. Lisa shared her inspiring journey to becoming a transformative leader, revolutionizing how marketing professionals learn and grow. Her story is not just one of personal triumph but a powerful commentary on how education and industry can better align to drive meaningful impact. A Career Built on Strategy and Vision Lisa Eaton's journey began in the marketing department of Sage, a company that has since become a global powerhouse. Lisa honed her craft there before following then-CEO Graham Wylie to TSG, where she established a marketing department from the ground up. While her early career was deeply rooted in technology, Lisa soon discovered her passion for agency work, which married strategic thinking with creative execution. This passion ultimately led her to found her own strategic marketing agency in the Northeast of England. Even with the agency's success, including a waitlist of clients, Lisa encountered a significant roadblock: a shortage of strategic marketing talent. This challenge catalyzed her exploration into the gap between academic marketing education and industry needs, ultimately sparking the creation of Fabric. Fabric: Bridging the Gap Fabric was born from Lisa's frustration with outdated marketing curriculums that failed to prepare graduates for real-world challenges. "Marketing isn't just a nice-to-have," Lisa emphasized during the podcast. "It's a strategic function critical to business growth." Fabric delivers practical, hands-on training that transforms marketers into commercially minded, strategic thinkers. With a unique three-pronged approach, Fabric combines foundational education, one-on-one coaching from industry practitioners, and ongoing updates on the latest tools and trends. Lisa's mission is clear: to create world-class marketers who drive measurable impact. Navigating Challenges and Finding Opportunity Funding presented hurdles. As a female tech founder, Lisa entered an investment landscape where less than 2% of funding goes to women-led businesses. Despite this, her strategic approach—bootstrapping the business early, securing large global brands like Boots and Heineken, and showcasing tangible results—helped her close two successful funding rounds. Shaping the Future of Marketing Looking ahead, Lisa is laser-focused on scaling Fabric's reach and influence. She envisions a future where marketing is universally recognized as a vital business enabler. By equipping marketers with the skills to be both strategic and creative, Lisa aims to elevate the profession and its impact on businesses worldwide. To learn more about Fabric Academy or connect with Lisa Eaton, visit Fabric. "Great marketing moves the dial," Lisa explained. "But to achieve that, marketers need time to think strategically, plan effectively, and focus on what truly matters—not just the urgent tasks of the day." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Samantha Hearne is the founder of Samantha Hearne Coaching, a dynamic entrepreneur, and a passionate advocate for helping women thrive in business. In this episode of The Global Discussion, in conversation with Host Simon Hodgkins, Sam shares her story and actionable insights. Her multi-faceted approach to success will leave listeners feeling motivated and ready to embrace simplicity, profit, and personal authenticity in their entrepreneurial journeys. A Vision Rooted in Simplicity and Success Sam Hearne isn't your average business coach. With a first-class honors degree in education and years of teaching experience, she's mastered the art of breaking down complex concepts into practical, actionable steps. Her coaching revolves around three core focus points: Sales and Profit: Helping clients increase their revenue while maintaining simplicity. Marketing and Messaging: Guiding women to craft clear, effective, and compelling brand stories. CEO and Success Embodiment: Empowering entrepreneurs to step into their roles with confidence and clarity. Sam teaches women to build sustainable, profitable businesses that align with their lifestyles through her work. Her mantra is simple but powerful: success doesn't have to be complicated. The Heart of Samantha's Mission At the core of Samantha's approach is a passion for empowering women to live on their own terms. During the episode, she shared her belief that every entrepreneur's success is inevitable when they focus on consistency, authenticity, and adding value. "People succeed because they implement and execute, not because they master overly complicated methods," she said, emphasizing the importance of simplifying the path to business success. A New Venture: The Bulletproof Clothing Line In addition to her coaching and mentoring work, Samantha recently launched a clothing line, The Bulletproof Brand. The collection features three inspiring lines—Destiny, Success, and Abundance—each designed to embody a mantra that resonates deeply with her community. Giving Back: A Commitment to Change Samantha's commitment to creating positive change doesn't stop at coaching and business ventures. Through her partnership with Mary's Meals, she funds meals for 180 children at a school in need yearly. "I believe that the more you have, the more you can give," Sam shared. She plans to expand her philanthropic efforts by supporting initiatives for women affected by domestic abuse through her clothing line. Building Communities That Thrive One of Sam's standout qualities is her ability to bring people together. She hosts two types of events: larger gatherings of up to 65 people and more intimate sessions with 16 participants. These events are designed to foster connection, inspire creativity, and remind attendees that they're not alone in their entrepreneurial journeys. For Sam, these events are more than just networking opportunities—they're a way to create a space where women can build lasting relationships and find their "aha" moments of clarity and empowerment. Planning for Abundance How does Samantha manage her packed schedule of coaching, events, podcasting, and philanthropy? The answer lies in her meticulous planning and belief in creating balance. "I plan a year in advance," she explained. "It gives me the freedom to say yes to creative opportunities and know when I have time to take on something new." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Join this thought-provoking conversation with guest Lindley Gooden and Global Discussion Host Simon Hodgkins. Lindley is a factual film director, journalist, and the Founder and Cheerleader-in-Chief of Greenscreen. His experience spans national news, content creation, and information ethics. Lindley is also the author of the timely and impactful book The Future of Truth (and How to Get There). The discussion illuminated some of the most pressing challenges of our time: misinformation, disinformation, and the crucial steps we can all take to reclaim clarity and authenticity in the digital age. Lindley transitioned into journalism, driven by a desire to explain complex ideas to the public. Over 15 years as a senior journalist for the BBC, ITN, and Sky News, Lindley gained a reputation for balanced, thoughtful reporting, tackling major stories, and uncovering the human side of overlooked issues. “It’s about listening, translating, and reflecting the balance of any story,” Lindley shared. “That’s what good journalists do, even when it’s challenging.” Greenscreen: Merging Trust and Storytelling In 2005, Lindley founded Greenscreen, a content creation agency that has become synonymous with trust and authenticity. Greenscreen has partnered with major brands like LEGO and Cancer Research UK, producing over 5,000 impactful films watched by governments, global influencers, and millions of viewers worldwide. The Future of Truth: A Toolkit for Navigating Misinformation Lindley’s latest book, The Future of Truth (and How to Get There), is a beacon of clarity in a world awash with misinformation. The book explores the psychological, social, and technological forces driving disinformation and offers actionable tools to counter its effects. Emotional Triggers and Manipulation During the podcast, Lindley dissected how emotions like fear and outrage are weaponized to spread falsehoods faster than facts. “Stories are the most effective way to spread fear,” Lindley explained. “They tap into our primal instincts, triggering a fight-or-flight response.” The Four Levels of Information One of the book’s standout frameworks is Lindley’s breakdown of the four levels of information: Primary Sources – The original facts or events. Secondary Sources – Balanced reporting that contextualizes facts. Tertiary Sources – Opinions or analyses that introduce bias. Quaternary Sources – Opinions about opinions commonly found on social media. “Most of what we see online is fourth-hand reporting, far removed from the original facts,” Lindley warned. Recognizing these layers is a vital step in cleaning up our information diets. Key Takeaways for Your Information Diet For those looking to get started on cleaning up their information intake, Lindley offers three simple steps: Pause Before Reacting – If a story triggers a strong emotional response, take a moment to reflect before sharing or acting. Audit Your Beliefs – Understand your biases and how they influence what you choose to trust. Verify Sources – Seek out primary or secondary sources, and be cautious of opinions presented as facts. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Kerrie Finch is no stranger to the global stage; as the founder of The Finch Factor and co-founder of Also Known As Kerrie has become a driving force in the creative and tech innovation industries. Recently featured on The Global Discussion, she shared her incredible journey, her mission to empower others, and her insights into the rapidly evolving world of global communications. A Trailblazer in Communications Based in Amsterdam, Kerrie describes herself as a communications expert who thrives at the intersection of creative industries and emerging technology. Over the years, she has collaborated with world-renowned brands such as Nike, Airbnb, Coca-Cola, and Media.Monks, helping them refine their positioning, elevate their thought leadership, and navigate the global stage. Kerrie's passion for fostering connection and clarity in a noisy world is evident in her work. “There’s so much content and noise out there. For brands to achieve cut-through, they need a clear vision, purpose, and positioning,” she emphasizes. The Many Hats of Kerrie Finch Kerrie's career is as diverse as it is impressive. Alongside her work at The Finch Factor, she serves as a professional conference host, stage MC, and panel moderator at prestigious events like the Cannes Lions International Festival of Creativity and the Global Marketing Summit in Istanbul. Kerrie's secret to excelling on stage? Authenticity and connection. “I love engaging audiences, bringing them into the conversation, and making them feel like part of a community—even if it’s just for a day or a week,” she shares. Her role extends beyond the stage. Kerrie is also the founder of the Amsterdam chapter of SheSays, a global organization empowering women in business. This voluntary initiative creates a safe and inspiring space for women to network, share their stories, and elevate one another. Amsterdam: The Creative Hub That Inspires Although Kerrie's work spans the globe, she is deeply inspired by her base in Amsterdam, a city she calls a “multicultural melting pot.” Its rich history as a hub for trade and innovation, combined with its contemporary global outlook, has positioned it as a leader in creativity and emerging technology. “Amsterdam has this unique ability to act as a level playing field,” Kerrie explains. “It’s a pioneering city that attracts people and companies from all over the world, creating a fertile ground for collaboration and creativity.” Building a Better Future Through Leadership One of Kerrie's core beliefs is the importance of lifting others as you climb. Through SheSays and her work with global brands, she has made it her mission to mentor the next generation, promote equality, and foster authentic connections in the business world. Her advice to brands looking to scale in today’s dynamic landscape? Stay true to your purpose and make meaningful connections. “Brands need to know themselves. It’s about creating authentic conversations and connections with people,” Kerrie says. What’s Next for Kerrie Finch? Looking ahead, Kerrie has a packed agenda with major events in Barcelona, Istanbul, Berlin, and Amsterdam. She’s also preparing to launch an exciting new collaboration with American partners, adding yet another hat to her already impressive collection. For Kerrie, the future is about balance, embracing new opportunities, and staying true to her mission of inspiring connection and creativity in everything she does. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The need for trusted, ethical journalism has never been more critical in a world where the information landscape is evolving at breakneck speed. Lexie Kirkconnell Kawana, the Chief Executive Officer of Impress—the UK’s independent press regulator—is at the forefront of this mission, navigating the complex intersections of media regulation, public trust, and technological innovation. Lexie shared her insights on the challenges and opportunities shaping the future of journalism. A Vision Rooted in Integrity Originally from New Zealand, Lexie's career spans media regulation in film, television, advertising, and digital content. Her legal expertise and global perspective make her uniquely equipped to tackle one of journalism’s most enduring dilemmas: how to balance freedom of the press with the public’s right to safety and accountability. Impress, established in the wake of the Leveson Inquiry, is a values-driven organization designed to provide ethical governance and public redress. As Lexie explains, “Our mission is to ensure that the public has access to journalism they can trust—created with integrity and accountability.” Meeting the Challenges of the Digital Age The shift to online platforms has fundamentally altered how news is consumed. While digital spaces offer unprecedented access to information, they also come with risks—ranging from misinformation and harassment to privacy violations. Impress has stepped up to address these challenges, offering innovative tools like arbitration services to resolve disputes without costly legal battles. Lexie highlights the importance of adapting traditional journalistic standards for the digital era: “We need to meet people where they are. Whether it’s on a news site, social media, or messaging apps, we must ensure that the information they encounter is trustworthy and safe.” AI and the Future of Journalism Artificial intelligence is rapidly transforming industries worldwide, and journalism is no exception. Lexie acknowledges the dual-edged nature of this technology. While AI has the potential to enhance news delivery, it also raises concerns about the accuracy and integrity of content. Early generative AI models have been criticized for their reliance on biased or unreliable data sources. Building a Global Conversation Impress is not just focused on the UK; it’s part of a more extensive, global dialogue about the future of media. Lexie and her team are working with international partners to address the unique challenges faced by smaller countries and underrepresented communities, ensuring that no one is left behind in the digital transformation of journalism. “We all have a stake in the outcomes,” Lexie asserts. “This isn’t just a conversation for governments and big tech. Civil society must be at the table, envisioning what a healthy, inclusive information economy looks like.” Join the Movement for Trusted Journalism As Impress continues to expand its reach and influence, Lexie invites journalists, media organizations, and the public to engage with their work. Whether it’s through supporting their Standards Code, participating in dispute resolution, or collaborating on innovative projects, there are countless ways to contribute to the future of ethical journalism. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook