The Goode Guide

In this episode, Shanarra Goode is joined by Monique Benoit, a chemical engineer, and mother of four, shares her inspiring story of balancing motherhood and career aspirations. From her journey as a chemical engineer to becoming a retail expert in the beauty industry, Monique discusses the valuable lessons she learned about leadership and managing teams while raising her daughters. She also shares her incredible experience of interviewing for a job while nine months pregnant and securing the position after delivering her baby. Let’s explore the challenges and joys of balancing work and motherhood, setting boundaries, and creating your own path to parenthood, even if it means considering single parenting by choice.Join us for an insightful discussion on navigating your career journey with newfound confidence and success!Introduction (0:00-03:05)Shanarra introduces Monique Benoit, a chemical engineer, merchant, and mother of four, shares her inspiring story of balancing motherhood and career aspirations.From Chemical Engineering to Retail Visionary (03:06 - 07:27)Monique shares her background, including her chemical engineering degree and transition to technical sales, then to retail after obtaining her MBA. She discusses her work experience at Target, Anthropologie, and her own consultancy.Balancing Personal and Professional Expectations (07:38 - 10:29)The challenges of balancing early motherhood with her career ambitions. Discuss how one’s own career expectations and how societal norms influenced her perception of marriage and motherhood.Monique's Drive to Return to Work Post-Maternity Leave (16:21 - 25:00)Discuss the balance between career ambitions and the biological clock, reflecting on the challenges women face in balancing both. Monique’s perseverance and drive to return to work shortly after maternity leave. She shares her quick recovery from childbirth and how her career orientation motivated her to get back to work.Balancing Social Life with Motherhood 32:39 - 34:16Differences in social dynamics between her and her child-free friends. Monique talks about the logistical and emotional challenges of balancing social activities with parenting responsibilities.Choosing Motherhood Intentionally 37:54 - 39:56Respect for women who choose single motherhood intentionally and the preparations involved. Comparison between your own path to motherhood and that of women who choose it proactively.Embracing Individual Timelines 42:03 - 45:00Encouragement for younger women to create their own paths in life. Discussion on societal expectations and the impact of traditional narratives on personal decisions.

In this episode, we're joined by Anita Tometsky, a Human Behavior Expert and Business Mindset Coach as she shares her insights on the role of understanding human behavior in achieving success, the importance of finding happiness from within, and the shifting dynamics of masculine and feminine energy in society. The conversation delves into the impact of childhood experiences on personal roles, the enneagram personality typology, and Anita's unique approach to helping clients identify and work through subconscious programs. Shanarra and Anita also discuss authenticity in the workplace, leading sensitive conversations, and the changes in the corporate world brought about by the COVID pandemic.Throughout this episode, you will find valuable tips and insights to guide them through their own career journeys with newfound confidence. Let’s explore the challenges and triumphs of navigating one's career journey!Introduction (0:00-1:26)Shanarra introduces Anita Tometsky, a human behavior expert and business mindset coach.Join Shanarra and Anita, as they discover how understanding human behavior can lead to success in both business and personal life. Understand the importance of self-compassion and working on one's inner world to navigate triggers and dynamics in various settings01:27 - 08:53 Unlocking Human Behavior for Business SuccessDelving into the concept of inner happiness and its relevance to personal and professional fulfilment. Sharing strategies for individuals to explore and nurture their inner happiness. Discussing the role of purpose, mindfulness, and self-awareness in the pursuit of happiness.08:54 :18:17 Embracing Compassion and Inner WorkDiscussing the importance of cultivating compassion towards oneself and others. Exploring various practices and techniques for engaging in inner work to promote personal growth and emotional well-being. Delving into the impact of childhood experiences on the development of masculine and feminine roles.08:18 - 27:00 Masculine and Feminine Personality TypesHighlighting the significance of understanding these personality types for personal growth, relationship dynamics, and self-awareness.32:41 - 34:28 Bringing Your Whole Self to WorkEmphasizing the importance of ongoing communication, learning, and adaptation in fostering a thriving workplace culture. Bringing authenticity to work, engaging in difficult conversations, and adapting to the post-COVID corporate world. Encouraging organizations to prioritize employee well-being, diversity, and inclusion in their strategies for future success.39:28 - 41:20 Navigating Career Twists and TurnsThe importance of reprogramming the mind for less anxiety, embracing change and personal growth, and navigating career twists and turns. Cultivate resilience, curiosity, and self-awareness as they navigate life's uncertainties. Emphasizing the value of seeking professional help and support when managing anxiety and career transitions.

Title: The Power of Reinvention: From Laid Off to Lit Up with Karley StewartThis week on The Goode Guide, we're getting real about career curveballs, identity shifts, and what it means to reinvent yourself—not just professionally, but personally.I’m joined by the incredibly insightful and resilient Karley Stewart, a powerhouse leader whose career spans Nordstrom, Louis Vuitton, and Amazon. Carly and I first bonded over our shared corporate roots—rare in LA’s sea of creatives—and today’s conversation feels like chatting with a future version of myself. We cover it all: layoffs, leadership, letting go of old plans, and learning to love the pivots.Carly opens up about her unexpected layoff just two weeks after relocating to New York, the emotional unraveling that followed, and the clarity she gained from hitting pause and leaning into self-discovery. Her story is an empowering reminder that your job may be what you do, but it’s not who you are—and that some of our biggest breakthroughs come wrapped in what first looks like breakdown.From LA to the Corporate Grind [2:24] Shanarra shares what it was like moving to LA and not finding many peers in traditional 9–5 roles—until she met Karley, who mirrored her own corporate path and ambition.Carly’s Early Career + Dream of Shoe Entrepreneurship [6:03] Karley  reflects on her early days in retail, her original dream of opening a shoe store, and how Nordstrom fast-tracked her leadership journey.The Three P’s That Shaped Her Leadership Style [10:35]Karley introduces her “Three P’s”—People, Passion, Product—and how they became the north star for her leadership philosophy.From Luxury to Tech: Transitioning to Amazon [15:12] We talk about the culture shock of moving from Louis Vuitton to Amazon and why her first role at Amazon didn’t quite fit—but still taught her invaluable lessons.Boomerang Back: Why She Returned to Amazon [20:45] Karley shares what brought her back to Amazon and how working under two powerful women reignited her leadership confidence.Layoff in a New City: When the Plan Falls Apart [27:19] Just weeks after moving to NYC, Karley was laid off. She opens up about the emotional fallout, identity loss, and what it taught her about self-worth beyond titles.Rebuilding Through Reflection [33:31] From journaling to soul-searching, Karley walks us through the internal work she’s done to reconnect with what she truly wants.Confidence and Curiosity: What She Wishes She Knew at 25 [39:12] Karley reflects on the advice she’d give her younger self—and why confidence and curiosity are the keys to long-term growth.The Power of Your Network [44:00] We talk about the importance of building strong relationships, especially when you're in transition—and why your network can often open more doors than your résumé.

In this episode of The Goode Guide, Shanarra sits down with Kathleen Waddell Coyle, VP of Sales for the Minnesota Vikings, for an eye-opening conversation that pulls back the curtain on the business of professional sports—and the powerful lessons it holds for all of us, no matter the industry.From her early career navigating sales roles across the NFL and NBA to building a life and leadership legacy back in her hometown of Minneapolis, Kathleen shares what it means to grow your career in male-dominated spaces, lead with purpose, and build inclusive workplaces that walk the talk.You’ll hear how she's reshaping the fan experience, empowering the next generation of women in sports, and redefining what it looks like to be both ambitious and grounded.✨ Expect truth, laughs, insights, and a reminder that success doesn’t always mean “what’s next”—sometimes, it means being exactly where your feet are.Timestamps:Getting into the Business of Sports [5:14] Kathleen walks us through her start in sports—from an NBA job fair to rising in sales across the Cavs, Jets, and 49ers—and how the stars aligned to land her at the Minnesota Vikings.Life at the Minnesota Vikings [11:48] She shares how her role evolved with the opening of the new stadium and what “game day experience” actually means behind the scenes.Climbing the Ladder (Without Losing Your Balance) [18:25] Shanarra and Kathleen dive into navigating a sports career, being a woman in a male-dominated field, and creating authentic paths to leadership.Diversity, Equity, and Impact [27:42] How the Vikings became a leader in DEI efforts—and why it matters for retention, culture, and community connection.Breaking the Mold in Women’s Sports [38:59] A powerful discussion on the rise of women’s sports, gender bias, and why women trash-talking on the court is long overdue.Sales, Seasons, and Work-Life Flow [47:30] Kathleen gives a real look at what balance means in a high-stakes sales role—and how seasons of business mirror seasons of life.Leadership That Uplifts, Not Micromanages [55:46] She shares her coaching-forward approach to management and how to give feedback that empowers.Career Advice to Her 22-Year-Old Self [1:04:12] Kathleen drops a mic-drop mantra: “Be where your feet are.” A grounding reminder to anyone chasing goals while juggling it all.🎧 Subscribe to The Goode Guide on Apple Podcasts, Spotify, or your favorite podcast app—and share this episode with a woman who’s defining success on her own terms.

In this episode, Janis and Shannara will deep dive into corporate leadership with Jans Hoyt, Chief Human Resource Officer at Primal Pet Group. Janice shares her journey from retail to healthcare to consumer product goods (CPG), including her impactful role at The Honest Company. Discover the importance of diversity and inclusion (D&I) in corporate culture, especially during times of crisis like the pandemic and social upheaval. Learn how leaders can embrace vulnerability and authenticity to foster meaningful connections and drive positive change in the workplace.00:00 - 04:37 IntroductionIntroducing Jans Hoyt, Chief Human Resource Officer at Primal Pet Group.Reflecting on the journey from retail to CPG and the pivotal role at The Honest Company.Emphasizing the value of relationships forged during challenging times.04:37 - 12:25 The Importance of Authentic LeadershipExploring the significance of authenticity and vulnerability in leadership.Navigating corporate spaces as women and women of color.Overcoming challenges and embracing individuality in the workplace.12:25 - 20:17 Evolution of Work Culture Amidst the PandemicAdapting to remote work dynamics and redefining the concept of the workplace.Prioritizing safety and purpose in shaping the future of work.Challenges and opportunities in managing diverse, multi-generational teams.20:17 - 43:48 Fostering Inclusive ConversationsAddressing sensitive topics, including racial injustice and diversity.Promoting open dialogue and active listening to support employees.Embracing authenticity as a catalyst for positive organizational change.Stay tuned for more insightful conversations on navigating the corporate landscape and fostering inclusive workplaces. Don't forget to subscribe and share your feedback with us!

Introduction - 0:00 - 1:27Shanara highlights her career journey and the wisdom she's gained over the years. She promises discussions on career development, leadership, and work-life balance, offering authenticity and actionable tips.Exciting News: Interview for Director Role - 1:27 - 19:38Shanara shares her excitement and nervousness about securing an interview for a director role at her company. She reflects on her career journey, including her special connection with Target, where she's had significant professional growth. She discusses her hopes, fears, and strategies for the upcoming interview, acknowledging the possibility of rejection but remaining optimistic about her qualifications and readiness for the role. Shanara expresses gratitude for the platform to share her inner thoughts and aspirations.

Intro: 00:15 - 01:50Shannara introduces the topic of personal branding in the corporate setting, reflecting on her recent realization of the importance of formally defining her personal brand.Defining Personal Brand: 02:00 - 04:50Shannara discusses her definition of personal branding, emphasizing its significance in the professional world, especially for women, and how it helps in building credibility and career advancement.Understanding Your Brand: 05:01 - 09:21Shannara shares her process of understanding her personal brand by identifying her skills (e.g., process improvements), strengths (e.g., challenging the status quo, inclusion), and values (e.g., authenticity, uniqueness).Crafting Your Personal Brand Statement: 09:27 - 13:39Shannara provides insight into crafting a personal brand statement, sharing her elevator pitch as an example and highlighting the importance of clarity and consistency in defining one's brand.Sharing Your Brand: 13:48 - 22:44Shannara talks about the significance of sharing and managing your personal brand, including strategies for visibility on platforms like LinkedIn, engaging with your network, and leveraging other content streams (e.g., Instagram, TikTok).

Introduction0:00 - 2:17 — In this episode, Shanarra will talk about interviews and shares her love for the interview process.Early Experiences with Interviewing2:17 - 6:09 – Shannara reflects on her first experience with interviewing at the age of 13 when applying to boarding school. She discusses subsequent interview experiences for roles such as head prefect and college admissions. Despite initial challenges, she acknowledges the guidance she received along the way.Interviewing in the Corporate Setting6:09 - 9:01 – Shannara shares her experiences with various interview styles, including panel interviews and case study assessments. She expresses discomfort with certain interview formats and reflects on the evolution of her confidence over time.Mock Interviews and Tips for Success9:01 - 27:25 – Shannara discusses the privilege of participating in mock interviews within her organization. Offers tips for interview preparation, including question sourcing, crafting responses, and maintaining authenticity. Emphasizes the importance of passion and confidence during interviews, sharing personal anecdotes to illustrate her points.

What does it mean to lead like an athlete? In this powerful and soul-stirring episode, Shanarra sits down with the incredible Lisa Willis, a retired WNBA player turned executive leadership coach. From shooting three-pointers in packed arenas to coaching execs in boardrooms, Lisa brings a fresh, no-fluff perspective on performance, self-worth, and redefining success.Together, Shanarra and Lisa unpack the gritty and often messy journey of transition, identity loss, and rediscovery. You’ll hear real talk on grieving past identities, the pressure of proving your worth, and how building routines (with room for flexibility) can be a game-changer on and off the court.And yes, we talk about public speaking, putting your mask on first, and how knowing the score (literally and metaphorically) changes how you play. You’ll walk away with gems you didn’t even know you needed.⏱️ Timestamps: 00:00 – Welcome to The Goode Guide: Your ultimate career companion 01:15 – Meet Lisa Willis: From Long Beach to the WNBA and beyond 04:25 – Lisa’s transition from athlete to coach to corporate powerhouse 08:42 – How basketball shaped Lisa’s leadership coaching philosophy 12:10 – The performance trap: Why success starts with your own definition 16:03 – Identity vs. Role: Knowing who you are beyond the title 21:40 – Self-worth, KPIs, and why your job doesn't define you 26:15 – You bring your whole self to work — and why that’s okay 31:02 – Routines as guardrails: Creating structure without suffocating growth 36:50 – When rigidity stops serving you: Lisa’s turning point in 2022 41:12 – The power of grieving what you've outgrown 45:35 – Leadership training drills: The 3 keys to becoming game-ready 50:28 – Public speaking = Leadership. Period. 55:11 – Shanarra’s epiphany: You can’t lead if people can’t hear you 58:32 – Lisa’s advice to her younger self: "You are already enough." 1:01:14 – Where to find Lisa and stay connected👑 Follow Lisa:Website: www.lisacwillis.comInstagram: https://www.instagram.com/lisawillis40/TikTok: https://www.tiktok.com/@lisacwillis

Inspiration Behind Juggling Full-Time Work and Entrepreneurship[03:55] - Kelly shares insights into her journey of balancing a full-time job with starting her own business and the inspiration behind it. Discussion on the initial steps Kelly took to turn her business idea, Mellow Baby, into a reality, including product development during maternity leave.Finding Balance[08:21] Insights into balancing entrepreneurship with a nine-to-five job, especially during the challenging times of the pandemic.Lessons from the Corporate World & Scaling the Business[10:18] Kelly reflects on how her corporate experience has grounded her understanding of the effort required to turn ideas into success, emphasizing the importance of patience and perseverance. Transition into scaling the business and the challenges of balancing entrepreneurship with a full-time job, particularly as a new mother.Struggle with Control & Importance of Planning[15:33] Discussion on the challenge of relinquishing control in entrepreneurship and learning to trust others with aspects of the business. Insights into the significance of meticulous planning and understanding that the planning process often takes longer than execution, especially in entrepreneurship.Navigating Ethical Dilemmas[19:46] Exploration of the ethical dilemmas faced while juggling a full-time job and entrepreneurship, including conflicts of interest and legal considerations.Overcoming Imposter Syndrome[23:25] Discussion on combating imposter syndrome and the pressure to prove oneself, especially as a woman wearing multiple hats.Embracing Expertise[28:15] Reflections on acknowledging one's expertise despite initial setbacks and the importance of self-belief in entrepreneurship. Emphasizing the journey of balancing corporate life and entrepreneurship, encouraging listeners to believe in themselves and their abilities.

In this episode Shanarra sits down with finance educator Kara Stevens to get under the surface. Kara pulls back the curtain on how childhood scripts, corporate pressure, and that “treat-yourself” mentality keep high-achieving women stuck in fear or guilt—even when the paycheck looks great. Together, we unpack why healing comes before spreadsheets, how to build a wardrobe and a nest egg you love, and the step-by-step plan Kara used to fund a dream move to Ghana. Grab your headphones and a journal; this one’s part money master-class, part therapy session.Timestamped Guide TimeTopic00:00 Welcome back to The Goode Guide—why money makes even confident women squirm01:35 Meet Kara Stevens & the origin of The Frugal Feminista 04:45 College debt, default notices, and Kara’s library epiphany08:20 When the numbers look good but anxiety still screams—healing vs. hustling12:40 Shanarra gets vulnerable: generational money fears & “reward” spending18:05 The confidence closet: success pressure, designer bags, and diminishing returns23:30 Budgeting that doesn’t feel like punishment—track ➜ bucket ➜ pay yourself first29:10 Sinking funds, thrift magic, and Rent-the-Runway hacks32:55 Funding big dreams: how Kara de-risked a leap from NYC to Ghana37:40 Coaching women leaders: uncoupling worth from consumption41:30 Advice to 20-something Kara—“Take more risks. Don’t forsake today for a maybe tomorrow.”44:50 Quick-fire listener Q’s: budgeting solo, partner money dates, travel funds47:15 Free tools: Kara’s “Break Up With Broke-ness” kit & 5-Day Financial Reset 48:10 Where to find KaraResources & Links Kara’s site & freebies: https://www.thefrugalfeminista.com/ Instagram: @frugalfeminista ihttps://www.instagram.com/frugalfeminista Linkedin: https://www.linkedin.com/in/kara-stevens-edm-37882b12/ Facebook: https://www.facebook.com/thefrugalfeministaBreak Up With Broke-ness Kit: Download inside Kara’s community hub.

In this solo episode, Shanarra Goode opens up about the career funk many of us don’t talk about—feeling uninspired, outgrowing a role, and craving more purpose and alignment. She explores what it really means to recognize when it’s time for change, how to keep showing up with integrity, and why remote work still matters.If you’re reevaluating your path, this one’s for you.🔑 What You’ll Hear:[3:01] Feeling stuck despite professional success[9:44] Remote work vs. returning to “normal”[11:35] Recognizing when it’s time to pivot[13:22] Why honest conversations with leaders matter[14:50] Wrapping things up with pride[16:34] Expanding your network (even if it’s out of scope)[18:23] Promotion vs. flexibility—what matters more[21:53] The power of prayer, clarity & daily vision-setting

In today’s episode, I sit down with Cate Luzio, founder of Luminary, a global, gender-inclusive professional education and networking platform built to uplift and propel women and allies at every stage of their career journey. We talk about why intentional community matters now more than ever, the power of showing up as your full self at work, and the evolution of leadership through connection.Cate’s story is a masterclass in bold pivots, purposeful leadership, and building impact with heart. We explore what it looks like to shift from corporate finance to founding a mission-driven platform, how to create programming that actually serves people, and why the best mentoring is rooted in relationship—not formality.Whether you’re climbing the ladder, shifting gears, or dreaming up what’s next, this episode will remind you that you don’t have to do it alone.🧭 Episode Highlights + Timestamps:00:00 – Welcome to The Goode Guide 01:30 – Why Community is the Heart of Growth 04:00 – Cate’s Pivot from Finance to Founding Luminary 06:50 – The Power of Inclusive, Multi-Generational Networks 10:20 – Digital Expansion + Building Belonging Across Borders 14:40 – Reprioritizing Career & Life After the Pandemic 17:10 – Creating Safe, Supportive Spaces for Women and Allies 20:55 – What Makes an Intentional Community Work 25:00 – Men in the Room: Allyship & Engagement in Practice 29:00 – Programming with Purpose: Built by the Community, for the Community 33:45 – Leading with Your Whole Self at Work 37:15 – What Professional Fulfillment Actually Looks Like 42:10 – Lessons in Mentorship, Sponsorship & Organic Connection 46:30 – Career Growth Isn’t Always Linear—And That’s Okay 52:00 – What Cate Would Tell Her 25-Year-Old Self 54:10 – Where to Find & Connect with Cate Luzio and LuminaryResources & Links:Learn more about Luminary: weareluminary.com Connect with Cate on LinkedIn: linkedin.com/in/cateluzio Follow Luminary on Instagram: @weareluminary Learn more about The Goode Guide and coaching: thegoodeguide.co🎧 Listen to the full episode now and don’t forget to leave a review if this conversation sparked something for you. You showing up here helps others do the same.

In this episode of The Goode Guide, I sit down with the brilliant Shellye, an accomplished executive and the author of Unapologetically Ambitious. Shellye shares her journey from the early days of her career, navigating barriers in the tech industry, to becoming a CEO and mentor for the next generation of leaders. Her journey isn’t just about professional success; it’s about overcoming the odds and leading with purpose. We dive deep into her book and discuss what it truly means to embrace ambition without hesitation, especially as women.Shellye opens up about how ambition, often viewed negatively when it comes to women, can be a powerful force for change and personal growth. She sheds light on the importance of vulnerability and sharing your goals with others to help you reach them. Plus, we talk about building high-performance teams, the challenges of leadership, and why strategic career planning is essential to growth. This episode is packed with insights on how to create lasting impact while staying true to your ambition.Key Takeaways: Embrace your ambition without apology. Women often hold themselves back due to societal perceptions of ambition, but it’s time to own your desires and aspirations. Build high-performing teams by recognizing different skill sets, fostering trust, and creating clarity on team goals. The key to leadership is not about titles—it’s about your ability to inspire and lead with integrity. Strategic career planning is essential, but it needs to consider not just your job, but your whole life. Keep your vision broad and include those who are part of your journey. Vulnerability and ambition go hand in hand. To achieve your goals, you need to open up, share your aspirations, and build a network of support.Timestamps: 00:00:00 - Welcome to The Goode Guide: Introduction to Shellye and her impressive journey. 00:01:25 - From Corporate to CEO: Shelley shares her early days in tech and how she rose to the top. 00:06:15 - Unapologetically Ambitious: The meaning behind the title of Shellye’s book and why it’s important for women to embrace ambition. 00:09:32 - The Power of Vulnerability: How being open about your goals and challenges can accelerate your success. 00:12:30 - Building High-Performance Teams: Shellye’s advice on assembling teams with complementary skills and fostering trust. 00:15:45 - Strategic Career Planning: The importance of having a long-term vision and including your personal life goals. 00:19:50 - Leadership Lessons: How Shellye defines leadership and the traits that make great leaders. 00:22:00 - Mentorship and Impact: The importance of mentoring the next generation of leaders. 00:24:20 - Advice for Women Aspiring to Leadership: Shelley’s top advice for women looking to make an impact in their careers. 00:27:00 - Wrapping Up: Final thoughts on staying unapologetically ambitious and making a lasting impact.Resources Mentioned: Unapologetically Ambitious by Shellye Shelley's mentorship program: Ignite AmbitionsFollow Shelley on LinkedIn and Instagram

In this episode of The Goode Guide, Abriana Allen joins Shanarra in an exciting discussion about career development and workplace success strategies. Abriana is a trailblazing talent acquisition leader helping companies build diverse teams. With over four years of experience recruiting for top tech companies, she understands what it takes to attract top, diverse talents.  Today, Abriana and Shanarra offer valuable insights gleaned from their extensive career transitions and advancements, along with practical tips on leadership, diversity, and more. Stay tuned for an enriching discussion!The Meeting[1:54]Shanarra first met Abriana in 2015 while working at the same company, with Abriana being the only other black woman on their team.Career Pivot[5:59]Abriana reflects on her career journey, highlighting her intentionality in transitioning roles and prioritizing the team member experience. She pivoted from Excel grids to talent acquisition after realizing that her purpose was driving impact for people, not just the business.Compensation Strategies[11:13]Abriana discusses the challenges of transitioning between functions, especially during end-of-year reviews, and emphasizes the importance of having compensation conversations throughout the year rather than waiting until review time.Equity in the Workplace[16:50]Abriana always requests a compensation review to ensure her pay reflects her impact and experience, rather than just asking for more money.Opportunities for Improvement[20:26]Surrounding yourself with people who are driven, insightful, and focused on both short-term and long-term goals, as well as those who advocate for themselves in terms of career and compensation, is very important.Accountability, Transparency, and Attracting Talent in Recruitment[26:32]Abriana provides practical tips for college students and recent graduates to showcase their skills and impact in the job market.Job Market Strategies[29:49]Abriana suggests leveraging Google and AI to research and craft a LinkedIn summary that aligns with your purpose and passion, utilizing technology to stand out in the competitive job market.Follow Abriana on:LinkedIn

Join Shanarra in this episode of The Goode Guide as she shares various insights and strategies to advance your career in the long run. She'll also delve into tactics for securing a salary increase, self-advocacy, addressing the gender pay gap, and more. Stay tuned for valuable tips and advice!The Pay Gap[3:31]Shanarra delves into the gender pay gap in the US, highlighting a statistic of women earning 82 cents for every dollar earned by men. Shanarra emphasizes the crucial role of women negotiating their salaries to address and narrow the gender pay gap.Negotiation Tactics for Salary Increase[9:16]Shanarra shares her negotiation tactics, which include advocating for additional pay during job offers. She underscores the significance of market research and confidence in effective negotiation strategies.Strategies for Job Offers[12:47]Shanarra advises knowing your value and setting realistic expectations during salary negotiations. She recommends practicing your negotiation pitch and anticipating potential questions from the other party. Shanarra also highlights the importance of expressing excitement and enthusiasm during negotiations to maintain a positive atmosphere.The Importance of Self-Advocacy[20:26]Be open to compromise and consider the entire package when negotiating an offer. Shanarra emphasizes the significance of negotiating salary based on hard facts and confidence in your experience. She encourages listeners to take action and implement the tactics she provided in the episode to negotiate their salary effectively.Follow Shanarra on:LinkedIn

Welcome to The Goode Guide, your ultimate career companion! In this episode, I'm joined by the incredibly talented Kristie Keever, a brand and marketing strategist who helped me take The Goode Guide to the next level. Kristie and I met several months ago, and through our work together, I’ve learned the importance of building a strong brand foundation. And trust me, I had a lot more questions than answers when I first started.In this episode, we dive deep into what brand clarity is all about and why it’s crucial for anyone looking to expand their business or personal brand. We explore the behind-the-scenes work that goes into creating a brand, the foundational pillars you need to focus on, and why doing the hard work upfront pays off in the long run. Kristie shares her expertise on everything from understanding your target audience to developing your mission and vision. If you’re an entrepreneur or simply someone looking to step up your career game, this episode is packed with valuable insights.Kristie explains how she helped me move beyond a vague idea to a clear, actionable brand strategy that truly feels authentic to my purpose. We also discuss the journey of discovering my target audience, refining my mission statement, and the importance of defining your brand’s voice and tone. And of course, we touch on how to make all of this scalable and sustainable while staying true to your unique style.Timestamps: 00:00 - Welcome and Introduction: Meet Kristie Keever, Brand Strategist 02:45 - Kristie’s Approach to Brand Clarity: A Deep Dive into the Process 05:10 - What Goes Into Building a Brand: The Four Core Pillars 10:30 - How to Find Your Target Audience: Understanding Demographics and Psychographics 15:00 - Crafting a Mission and Vision Statement that Reflects Your Authenticity 20:00 - Why Community Matters: How Kristie Helped Me Discover the Importance of Building a Supportive Network 25:00 - The Power of Brand Voice and Tone: How to Stay Consistent and Authentic 30:00 - The Transformative Process: Christy’s Advice for Entrepreneurs and Women in Leadership 35:00 - Kristie’s Advice for Her 25-Year-Old Self: Trust Yourself and Take ActionResources Mentioned: Christy Keever’s Website Christy on Social Media: @KristieKeever The Goode Guide Website – Check out new resources, courses, and coaching offers!Thank You for Listening: If you loved this episode, please leave a 5-star review and share it with a friend, loved one, or colleague who’s on their own career journey. Don’t forget to subscribe to The Goode Guide podcast so you never miss a beat. Thanks for tuning in, and I’ll catch you in the next one!

Welcome back to Season 3, Episode 2 of The Goode Guide. Trust me, I am absolutely buzzing with excitement to share what’s next for this brand. This episode is all about the next evolution of The Goode Guide. While the podcast will always be the heart of this community, I’m expanding what this platform offers to give you even more of the support you need to thrive in your career and leadership journey.This is so much more than just a podcast update. This is a whole new chapter. Whether you’re stepping into leadership, working to overcome imposter syndrome, or looking to break through those career plateaus, you’re in the right place. I'm here to guide you with boldness and authenticity as you build the career you've always dreamed of.In this episode, I dive into everything that’s been cooking behind the scenes: leadership coaching, new courses, interactive workshops, and a growing community that’s going to support you through every career win, challenge, and plateau.But don’t worry, the podcast isn’t going anywhere! The Goode Guide will continue to be your go-to resource for candid leadership advice, real-world career struggles, expert insights, and practical tips. Plus, I’ve got some big plans in the works, including live episodes and audience Q&As. Trust me, there’s so much more to come.What’s Coming Next: Leadership Coaching: One-on-one and group coaching focused on career growth, leadership, and self-confidence. Courses and Workshops: Courses that focus on executive presence, confidence, and career advancement — perfect for women stepping into leadership or looking to level up. Interactive Community: A supportive community of women who understand the challenges and wins of being in leadership and business. More Podcast Fun: Solo episodes, expert interviews, live recordings, and audience interaction to deepen the conversation.Timestamps:00:00 Welcome Back to The Goode Guide: Kicking off Season 3, Episode 2 with a special update02:30 Why The Goode Guide is Evolving: Shanara shares the motivation behind the brand's evolution and what’s coming next05:00 Leadership Coaching & Community Building: Why supporting women in their leadership journeys is the next step for The Goode Guide09:10 The New Offering: Courses, workshops, and coaching — all designed to help women grow confidently in their careers11:20 Brand Tone & Voice: Understanding the authenticity, boldness, and relatability that defines The Goode Guide13:00 What’s Coming for You: How these updates will impact you — whether you’re a listener, a future client, or part of the community16:00 Shanara’s Challenge: Think about where you are in your career right now. How can The Goode Guide support you through your next big career moment18:00 New Website Launch: The Goode Guide’s new website is now live. Visit and explore the new offerings20:00 Next Episode Sneak Peek: Tune in for a candid conversation with Shanara’s brand strategist, Christy, about the brand-building process22:00 Wrap-Up: Shanara shares how to stay connected, where to find all the resources, and what’s next for The Goode GuideThe Goode Guide Website: thegoodguide.co – Check out new courses, coaching, and more!Follow The Goode Guide on Instagram: @thegoodeguide

In this episode of The Goode Guide, I’m kicking off season three with a personal update and a look at the exciting new direction for my career and my brand. After a season of growth and change, I’m finally settling into my new home in Minneapolis and reflecting on the journey that got me here. From moving across the country to realigning my life and career, I share what led to this bold decision and what’s next for The Goode Guide.In this episode, I open up about why I made the move from Los Angeles to Minneapolis, how the decision to leave LA came with its own set of challenges, and how trusting my gut led me to the city that feels like home. The process of settling in, the struggles of unpacking and adjusting to a new routine, and even the surreal experience of watching LA face the devastating fires from across the country are all part of this new chapter.I also take the time to discuss what’s next for The Goode Guide. I’m excited to announce that I’m expanding the brand beyond the podcast to include webinars, one-on-one coaching, and—my personal favorite—a community space for women in business to come together for support and growth. This episode marks a major pivot, and I can’t wait to share what the future holds for The Goode Guide.Timestamps: 00:00:00 - Welcome to Season 3 of The Goode Guide: A fresh start and personal updates. 00:02:15 - My Decision to Move from LA to Minneapolis: Why the decision felt right and how it’s aligning with my career goals. 00:06:35 - The Challenges of Relocating: The emotional and physical journey of unpacking, settling in, and adjusting to a new life. 00:09:50 - The Impact of LA Fires: Watching from afar and the sense of community that arose during a time of crisis. 00:13:10 - Reflecting on My Time in LA: How my relationship with the city evolved and why I felt ready to move on. 00:17:00 - Introducing The Future of The Goode Guide: Expanding the brand with webinars, one-on-one coaching, and building a community for women in business. 00:21:00 - What’s Next: How The Goode Guide is evolving into a space where women can connect, share, and support each other’s leadership journeys. 00:23:30 - Wrapping Up: Feeling settled in Minneapolis and looking forward to the future of The Goode Guide.