PODCAST · business
The Green Grind Podcast
by Kaz
Real Experience. Real Struggles. Real Business. Green Industry Podcast featuring Industry Experts discussing all aspects of running a better business!
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The Green Grind Podcast Episode 268
In this episode of The Green Grind Podcast, hosts LeRoy and Kory sit down with sales expert Neal Glatt to break down what it really takes to scale a lawn and landscape business. Neil shares his journey from jumping into the snow industry with zero experience to helping grow a company from a small operation into a $40+ million powerhouse in just a few years. But this episode goes far beyond the story—it dives deep into the systems, mindset, and strategies that separate struggling contractors from those who scale successfully. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 267
In this episode of The Green Grind Podcast, LeRoy and Kory sit down with Noah Balice for a real, no-BS conversation about what it takes to grow, adapt, and stay competitive in the green industry. Noah shares his journey through the highs and lows of building his business, offering insight into the lessons learned along the way — from early struggles to developing the systems and mindset needed to scale. The conversation dives into leadership, accountability, and the discipline required to move from simply staying busy to running a structured and profitable operation. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 266
In this episode of The Green Grind Podcast, Kory and LeRoy sit down with returning guest Matt Boelman for a real, in-depth conversation on leadership, growth, and what it actually takes to build something that lasts. Matt dives into his transition out of the president role and into a strategic advisor position, sharing what it looks like to step back from operations while still driving impact at a high level. The conversation covers everything from scaling challenges and the "builder's block" that holds companies back, to developing systems that allow businesses to grow beyond the owner. The guys also get into leadership at a deeper level—ego, replaceability, mentorship, and what it means to truly lead people. Matt shares how his mindset has evolved over time, the lessons learned from both wins and failures, and why legacy has become his primary focus. If you're stuck trying to grow your business, struggling to let go of control, or looking to level up as a leader, this episode delivers the kind of honest insight you don't hear often. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 265
In this episode of The Green Grind Podcast, LeRoy and Kory dive into a real, unfiltered conversation about the grind behind building a successful business in the green industry. The guys break down the challenges that come with growth — from managing people and maintaining culture to creating systems that actually support long-term success. They discuss the importance of discipline, accountability, and the mindset shift required to move from simply working in the business to truly leading it. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 264
In this episode of The Green Grind Podcast, LeRoy and Kory sit down with Colin Sullivan for a real, no-BS conversation about what it actually takes to grow and sustain a business in the green industry. Colin shares his journey through the ups and downs of building his business, offering insight into the lessons learned along the way — from early struggles to developing the systems and mindset needed to scale. The conversation dives into leadership, accountability, and the discipline required to move from simply staying busy to running a structured and profitable operation. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 263
In this episode of The Green Grind, Kory and LeRoy sit down with returning guest Christian Schloegel to talk about what real growth looks like when you're in the trenches of building a landscaping business. From grinding 80-hour weeks while in school to scaling into multiple crews, Christian shares how his company has evolved—and where he's still feeling the pressure. The conversation dives into the realities of growth: managing cash flow, tightening operations, and identifying where the business is leaking money due to inefficiencies, unclear scope, and lack of systems 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 262
In this episode of The Green Grind, Kory and LeRoy get back to basics with a raw, unfiltered conversation about what it actually takes to build a business that runs without you. From unpredictable Midwest weather to real-life examples of snowstorms hitting while owners are out of town, the guys break down a hard truth: if your business falls apart when you're gone, you don't have a company—you have a job. They share how building the right systems, empowering your team, and creating clear roles allows your business to operate smoothly—even in chaos. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 261
In this episode of The Green Grind, Kory and LeRoy sit down with returning guest Brittany Auman for a powerful, real-world conversation about what it actually takes to evolve as a leader and scale a business the right way. Brittany shares how her company has transformed over the past few years—not just through better systems, but through personal growth, intentional leadership, and clarity of vision. She breaks down why working on yourself as a leader can have a bigger impact than working in the business, and how that shift has changed everything from team culture to decision-making. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 260
In this episode of The Green Grind Podcast, we're revisiting one of our most impactful conversations with Tommy Mello, founder of A1 Garage Door Service. Tommy shares the journey of building his company from a struggling startup into one of the largest garage door service companies in the country, along with the mindset, leadership, and systems that helped fuel that growth. Throughout the episode, Tommy dives into topics like building strong company culture, investing in your people, developing systems that scale, and surrounding yourself with the right mentors and leaders. Even though Tommy comes from the garage door industry, the lessons he shares apply to anyone looking to grow a service-based business. If you're looking for insight on leadership, culture, and building a company that lasts, this throwback episode is packed with value. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 259
In this episode of The Green Grind Podcast, Kory sits down solo while LeRoy is away and welcomes special guest Daison Pursley, professional sprint car driver of the NAPA Auto Parts #9 car for Kasey Kahne Racing, competing on the World of Outlaws sprint car circuit, for a conversation that goes far beyond lawn care. While this isn't a traditional green industry business episode, the lessons hit just as hard. Daison shares his journey through the world of sprint car racing—from getting started in Oklahoma to competing at the highest level of outlaw sprint car racing and navigating the highs and lows of a demanding motorsports career. He opens up about overcoming adversity, facing moments where racing again wasn't guaranteed, and the mindset it takes to stay focused and keep pushing forward when everything feels uncertain. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 258
In this episode of The Green Grind Podcast, LeRoy and Kory sit down with special guest Jesus Nieto for a powerful conversation about growth, grit, and building something bigger than yourself in the green industry. Jesus shares his journey — from early challenges and learning curves to developing the mindset and structure necessary to scale. The discussion dives deep into leadership evolution, operational discipline, and the personal growth required to move from simply working hard to working strategically. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 257
In this episode of The Green Grind, LeRoy and Kory sit down with Chase Stetson — known across the industry as "That Lawn Dude" — to talk about the energy and authority he's built on social media and how that visibility translates into real business growth. Chase shares how consistency, personality, and discipline helped him stand out in a crowded green industry space, while also navigating the pressure that comes with being highly visible online. The conversation digs into balancing content creation with running a structured, profitable operation, and making sure the brand behind the camera is backed by solid systems and numbers. If you're building both a business and a presence, this episode breaks down what it really takes to sustain momentum in both. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 256
In this episode of The Green Grind, Kory and LeRoy sit down with Jordan Smith of Storm Equipment to talk about one of the biggest shifts happening in snow and ice management: liquid deicing. Jordan shares how he went from running a lawn and snow company in Minnesota to building a liquid equipment brand that eventually partnered with Boss Snowplow and Toro—all rooted in trial, error, and a relentless drive to find a better way. The conversation dives into why liquids aren't just another product, but a culture shift from reactive salting to proactive strategy. They break down the hidden long-term costs of salt, how better scraping and pretreatment reduce liability, and why seasonal contracts reward efficiency over over-application. If you're dealing with salt shortages, rising costs, or looking for a competitive edge in your market, this episode challenges you to rethink how you run your snow operation. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 255
In this episode of The Green Grind, LeRoy and Kory sit down with Angela Chanowsky, Founder & CEO of Unique Genius, for a practical conversation about delegation, focus, and getting out of the daily grind as a business owner. Angela shares why missed calls, admin overload, and trying to do everything yourself quietly limit growth—and how strategic virtual partners can help contractors reclaim their time, improve follow-up, and scale with intention. The discussion covers what a strong VA partnership really looks like, when to hire support, and how operating inside your unique genius creates better businesses and better lives. If you're stuck in the weeds and ready to build a business that runs smoother without burning you out, this episode delivers! 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 254
In this episode of The Green Grind, LeRoy and Kory sit down with Jim Parker of The Lawn Boss for a real, experience-driven conversation about longevity, leadership, and doing business the right way—especially when the grind gets heavy. Jim works with lawn and landscape business owners to help them get their companies ready to sell, and he shares lessons learned from years in the industry along the way. From mistakes and adjustments to mindset shifts that only come with time, this episode focuses less on hype and more on building a solid, sustainable business that can stand on its own—now and in the future. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 253
In this episode of The Green Grind, LeRoy and Kory sit down with Timon Nadarevic of Stipez Site Management for a candid, experience-driven conversation about consistency, responsibility, and what it truly takes to build a durable business over time. Timon shares lessons earned through years of hands-on fieldwork, high-pressure decision-making, and navigating the real challenges that come with growth. The discussion draws a clear line between chasing short-term wins and committing to long-term standards—both in business and in life. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 252
In this episode of The Green Grind, LeRoy and Kory sit down with Ezra for a grounded, real-world conversation about growth, responsibility, and the personal development required to lead a business forward. Ezra shares his journey through the ups and downs of entrepreneurship—learning how pressure, mistakes, and accountability shape not only better businesses, but better leaders. The discussion focuses on what happens when ambition meets reality, and how intentional thinking, discipline, and ownership determine whether growth becomes freedom or chaos. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 251
In this episode of The Green Grind, LeRoy and Kory dig into the real conversations contractors need to hear—but rarely do. No hype. No shortcuts. Just honest talk about business, pressure, leadership, and the realities of growth in the green industry. The guys break down what happens when hustle alone stops working and why so many contractors stay stuck despite working harder every year. From mindset shifts to real-world decision-making, this episode challenges listeners to stop operating on emotion and start building with intention. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 250
In this episode of The Green Grind, LeRoy and Kory sit down with Brian Fullerton, entrepreneur, content creator, and one of the most recognized voices in the green industry, for a real conversation about growth, discipline, and building a business that lasts. Brian shares his journey from grinding in the field to building multiple income streams through service work, education, and content—while staying grounded in the fundamentals that actually make contractors successful. This episode goes beyond social media highlights and digs into the daily habits, mindset shifts, and business decisions that separate short-term wins from long-term sustainability. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 249
In this episode of The Green Grind, LeRoy and Kory sit down with Jordan Renner for an honest, boots-on-the-ground conversation about growth, pressure, and what it actually takes to build a solid business in the green industry without losing yourself in the process. Jordan breaks down his journey through the realities of scaling—learning the hard way that more work doesn't always mean more money, and that discipline, systems, and decision-making matter just as much as hustle. The conversation pulls back the curtain on the mental side of entrepreneurship: stress, responsibility, confidence, and the constant battle between doing the work and leading the business. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 248
In this raw and unfiltered episode of The Green Grind, LeRoy and Kory sit down with returning guest Bob Weaver, a small-business owner grinding his way through the hardest stage of growth—scaling from a one-man operation to a half-million-dollar company without losing his sanity, family, or financial footing. Bob opens up about what it really looks like behind the scenes when revenue grows faster than systems. From doubling sales to nearly going broke, long hours, equipment breakdowns, hiring struggles, and the pressure of providing for his family, this conversation pulls zero punches. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 247
In this episode of The Green Grind, LeRoy and Kory sit down with industry icon Marty Grunder, CEO of Grunder Landscaping and president of The Grow Group, to tackle one of the biggest challenges in the green industry: why most companies never break past $1–2 million—and what it really takes to scale beyond it. Marty shares decades of hard-earned lessons from building a respected multi-million-dollar company, hitting long plateaus, and ultimately breaking through by getting out of his own way. The conversation dives deep into the uncomfortable truth that owners are often the bottleneck, and growth requires letting go, trusting people, and running toward the "non-sexy" parts of the business.
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The Green Grind Podcast Episode 246
In this powerhouse episode of The Green Grind, Kory and LeRoy sit down with Kevin Scott, founder of Muskoka Landscapers, a premier high-end design/build firm specializing in luxury lakefront projects throughout Canada's cottage country. Kevin shares the raw truth behind scaling from a one-man operation to a $10M+ landscape company, breaking down the wins, failures, and jagged growth curve that shaped his business. From leaving a secure job with benefits, to landing his first major lakefront projects, to navigating the chaos of million-dollar builds, Kevin gives an unfiltered look into what it really takes to succeed at the top end of the industry. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 245
In this episode of The Green Grind, LeRoy and Kory sit down with Shane Cunningham, owner of The Lawn Shark, a full-service lawn care and landscape company based in Westminster, Maryland. Shane brings an unfiltered, brutally honest look into what it takes to survive, rebuild, and scale in the lawn and landscape industry when life hits hard. Shane shares his journey from a troubled youth to building a thriving landscape and lawn-care business, surviving the 2008 housing crash, navigating a divorce, raising his children as a single parent, and rebuilding his company with a completely new level of clarity, discipline, and purpose. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 244
In the final installment of the Scaling Smart Series, Kory and LeRoy dive deep into two pillars that determine whether a company grows with intention—or stays stuck: culture and building like a builder instead of hustling. They unpack the realities of culture at every stage of business, reminding listeners that culture isn't something you create once you have 10–20 employees—it starts with your first hire. From shifting language from "employees" to "team members" to modeling the standards you expect, they break down how small leadership actions (and inactions) ripple across morale, behavior, and performance inside a company. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 243
Kory and LeRoy are back with Part Three of the Scaling Smart Series, diving into what it really takes to scale a company with discipline, consistency, and mature leadership. They break down how owners evolve from reacting to everything that goes wrong… to staying calm, solving problems, and leading with intention. This episode covers the routines and habits that create real growth—showing up for your team, running consistent meetings, staying disciplined with cash flow, and sticking to the processes that built your business in the first place. If you're ready to move from hustling to building and create a business that grows without chaos, this one's packed with lessons you can put to work immediately. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 242
In this episode of The Green Grind, Kory and LeRoy dive into the second part of their Scaling Smart Series, tackling one of the biggest challenges every growing business faces—creating systems that actually work. They break down how chaos kills growth, why great people can't thrive without structure, and how to systematize everything from your crews' daily routines to your sales process. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 241
Kory and LeRoy kick off the brand-new Scaling Smart Series — a 4-part deep dive into what it really takes to grow and scale a green industry business the right way. In this first episode, they sit down for a no-fluff, straight-talk conversation about building the foundation for sustainable growth. From defining a clear vision to living by your company's core values, they break down why so many business owners stay stuck at the same size year after year—and what separates those who scale with purpose. The guys share real stories from their own journeys—mistakes, mindset shifts, and tough leadership calls that shaped their success. Whether it's hiring the right people, enforcing accountability, or letting go of those who can't grow with you, this episode hits hard on leadership, culture, and vision. This is just the start of the Scaling Smart Series—four powerful episodes designed to help you grow smarter, lead better, and build a business that lasts. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 240
This week, LeRoy sit's down with Bryan Clayton, founder of GreenPal, often called the "Uber for lawn care." Brian's entrepreneurial story is nothing short of inspiring. He started mowing lawns at 18, grew his landscaping company into a $10M business with over 150 employees, successfully sold it, and then pivoted into tech — building GreenPal, which now connects 300,000+ users with lawn care professionals across the country. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 239
This week, Kory and LeRoy sit down with Ted Glaser, owner of Summit Lawns to talk about the highs and lows of building a landscaping business from the ground up. Ted shares how he started small, what motivated him to keep pushing through challenges, and the lessons he's learned about leadership, hiring, and staying profitable in a competitive industry. From navigating employee turnover to building strong client relationships, Ted opens up about the real struggles business owners face — and how mindset, persistence, and smart decision-making can carry you through. If you're in the green industry and looking for encouragement, practical advice, and an honest perspective on what it takes to grow a resilient business, this episode is packed with insights you won't want to miss. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 238
In this episode, Kory and LeRoy sit down with Arik Levy, a serial entrepreneur best known for creating Laundry Locker, Luxer One, and now YardPro, an irrigation software and sensor company revolutionizing how homeowners and professionals manage outdoor systems. Arik shares his incredible journey from the early days of the dot-com boom to building multimillion-dollar businesses centered around one simple principle — solving problems. He talks about scaling Luxer One to a $30-million-a-year operation before selling it, what life was like after the exit, and how that led him into the world of irrigation technology with YardPro. The conversation dives into entrepreneurship, recurring revenue models, and how technology like AI and automation are transforming the landscape industry. Whether you're a tech-minded business owner or a boots-on-the-ground operator, this episode is packed with insights on identifying opportunities, building efficient systems, and thinking beyond "old-school" methods. 🎧 Tune in for a masterclass on innovation, business growth, and how solving real-world problems leads to lasting success. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 237
This week on The Green Grind, Kory and LeRoy sit down with Lukas Blumling, owner of Blumling Lawn Care LLC, to share his journey of building a thriving lawn care and landscaping business from the ground up. Lukas talks about what inspired him to take the leap into business ownership, how he's balancing growth with family life, and the lessons he's learned along the way. The conversation dives deep into the realities of running a small business — from pricing and profitability to managing crews and knowing when to say no. Whether you're just starting out or looking to grow smarter, this episode offers honest insight into the discipline, systems, and mindset it takes to scale sustainably while avoiding burnout. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 236
At just 21 years old, Landon Holt has built Holt Landscape Group into a multimillion-dollar company with over 40 employees — and he's just getting started. In this inspiring episode, Kory and LeRoy sit down with Landon to unpack how he scaled so quickly, the importance of discipline and systems, and why faith and humility are central to his leadership style. Landon shares his philosophy on taking calculated risks, building a culture that attracts and retains top talent, and keeping a "student mentality" no matter how big the business grows. Whether you're just starting your green industry journey or looking to take your business to the next level, this episode is packed with actionable insights on growth, leadership, and long-term vision. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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The Green Grind podcast Episode 235
This week, Kory and LeRoy sit down with industry veteran Kevin Salters and financial expert Joey Coberly from Lawn Care Launch to tackle the biggest mistakes new lawn care and landscaping business owners make — and how to avoid them. Kevin shares his journey from running a $6M commercial maintenance company to coaching small operators, while Joey brings a financial lens to help owners understand their numbers and build businesses that don't just generate revenue but actually create profit. Together, they break down common traps like underpricing, overleveraging debt, and failing to track key metrics like gross margin and revenue per man hour. They dive into why culture starts with the owner, why communication with your spouse and team is critical, and how to build systems and SOPs that let you step back and scale. If you're starting or growing your green industry business, this episode is packed with real-world advice on pricing, financial management, leadership, and building a company that works for you — not the other way around. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 234
In this episode of The Green Grind, Kory and LeRoy sit down with Bob Scott, owner of Lowe's Greenhouse in Bainbridge, Ohio. Bob shares how he and his partner transitioned from running a small landscape design/build company to acquiring a third-generation greenhouse and garden center. The conversation dives deep into the complexities and opportunities of vertical integration in the green industry — from growing and selling plants to running retail, landscaping, floral, and greenhouse operations all under one roof. Bob explains the pros and cons of owning the supply chain, the challenges of managing diverse departments, and the lessons learned from growing the team from 12 to 65 employees. Listeners will also hear about navigating retail trends, balancing overhead with efficiency, and building a resilient business model where multiple departments support one another. Whether you're running a small landscape crew or leading a multi-division operation, Bob's insights on leadership, systems, and customer experience will spark ideas for growth. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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The Green Grind Podcast Episode 233
In this episode, Kory and LeRoy welcome Kirstin Mains back to The Green Grind to dive deep into one of the most important topics for any business owner: getting out of your own way. Fresh off their trip to the Landscaper event in Charlotte, the crew unpacks why so many owners become the bottleneck in their business and how to fix it. They discuss building systems that scale, empowering team members to take ownership, and focusing on vision over chaos. You'll also hear about the new AI tools being developed for the green industry, the importance of setting short- and long-term goals, and how sharing your vision with your team can transform company culture. Whether you're running a $250k business or a $5M one, this episode is packed with practical advice on breaking free from control-freak tendencies, reducing burnout, and leading your team toward growth. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard Join 800 landscapers at the LeanScaper Finance Intensive in Dallas, Sept. 15–16, and build a three year plan with AI, robotics, and smart investments to scale profits and increase your company's value. https://leanscaper.com/financial-blueprint-intensive?utm_source=apple_podcasts&utm_medium=podcast&utm_campaign=event_promotion&utm_content=TheGreenGrindPodcast_finance_intensive
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The Green Grind Podcast Episode 232
In this episode, Kory and LeRoy sit down with Aaron Suttenfield, founder of A&D Suttenfield Landscaping, to explore the role of faith, family, and values in building a successful business from the ground up. Aaron shares his journey—from mowing grass in high school to leading a full-service landscape company—and how staying true to his principles has shaped every part of his business. With a strong focus on customer service, employee relationships, and doing the right thing (even when it's hard), Aaron explains how he built a business that reflects more than just financial goals. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard Join 800 landscapers at the LeanScaper Finance Intensive in Dallas, Sept. 15–16, and build a three year plan with AI, robotics, and smart investments to scale profits and increase your company's value. https://leanscaper.com/financial-blueprint-intensive?utm_source=apple_podcasts&utm_medium=podcast&utm_campaign=event_promotion&utm_content=TheGreenGrindPodcast_finance_intensive
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63
The Green Grind Podcast Episode 231
In this episode, Kory and LeRoy are joined by Adam Fullerton, a marketing strategist and creative agency owner who helps service-based businesses cut through the noise and actually connect with customers. Adam breaks down what most companies get wrong about marketing—and how to fix it. From storytelling and brand consistency to knowing your audience and crafting the right message, Adam offers practical strategies you can apply right now to grow your business the smart way. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard Join 800 landscapers at the LeanScaper Finance Intensive in Dallas, Sept. 15–16, and build a three year plan with AI, robotics, and smart investments to scale profits and increase your company's value. https://leanscaper.com/financial-blueprint-intensive?utm_source=apple_podcasts&utm_medium=podcast&utm_campaign=event_promotion&utm_content=TheGreenGrindPodcast_finance_intensive
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62
The Green Grind Podcast Episode 230
In this episode, Kory and LeRoy sit down with Eric Hill, a driven entrepreneur who has built his landscaping business through grit, vision, and relentless focus on relationships. Eric shares the real story behind starting small, facing setbacks, and pushing through the challenges of growing a company in a competitive industry. From developing leadership skills to creating a culture that values people, Eric's journey is packed with lessons on resilience, growth, and staying grounded through it all. He also highlights the importance of surrounding yourself with the right team, adapting to industry changes, and leading with integrity. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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61
The Green Grind Podcast Episode 229
For his fourth appearance on The Green Grind, Kory and LeRoy welcome back Sam Gembel, co-owner of Atlas Outdoor, to dive into the strategic side of scaling a landscaping business—with purpose. Sam shares how focusing on leadership, culture, and communication has transformed both client experiences and team performance. From hiring with intention to creating clear SOPs (standard operating procedures), he explains how structure, consistency, and accountability have propelled Atlas Outdoor to the next level. If you're a business owner looking for more than the usual hustle-and-grind narrative, this conversation offers a fresh, sustainable perspective on what real success looks like. Free Trial + 20% Off Jobber for 6 Months: go.getjobber.com/ballardinc Need a Website? Use code GreenGrind to get your first month for $1: greenfrogwebdesign.com/koryballard
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60
The Green Grind Podcast Episode 228
Kory and Leroy are joined by Derek Lines, CEO of Showtime Homes, to dive into what makes his business—and his leadership—stand out in a crowded market. From pounding nails on a framing crew to creating a culture-driven custom home building company, Derek breaks down the mindset, mistakes, and momentum that fueled his journey. He shares how emotional intelligence, brand energy, and hard conversations are key to building lasting client relationships and an all-in team. This episode is packed with leadership gold: how to develop a standout brand, inspire loyalty in employees, own your mistakes, and still love your business years later. Whether you're in landscaping, construction, or any service industry, Derek's story will give you a blueprint for doing things different—and better. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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59
The Green Grind Podcast Episode 227
In this powerful episode, Kory and Leroy welcome back Jonathan Guinipero, owner of Stateline Landscaping in Massachusetts. After appearing on the show in 2022, Jonathan returns with a raw, honest look at how downsizing his business nearly cost him everything—including his marriage and family time. Jonathan shares how he went from feeling "comfortable" with just two employees to realizing he was simply stuck in survival mode. He opens up about the emotional toll, the wake-up call that changed everything, and how hiring a business coach helped him rebuild his company and personal life. This is a must-listen for any entrepreneur questioning their path, searching for clarity, or needing motivation to make real change. If you're in the trenches, trying to grow a business without losing yourself in the process—this one's for you. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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58
The Green Grind Podcast Episode 226
In this unscripted and insightful episode of The Green Grind Podcast, hosts Kory Ballard and LeRoy Mains sit down for a candid conversation about business growth, facility upgrades, leadership standards, and long-term planning. LeRoy shares the story behind Brilliant Borders' new facility—why they built it, the impact on team culture, and the operational challenges that came with expansion. They also dive into the hidden costs of scaling, the power of consistent expectations, and the mindset shifts that help sustain growth. Whether you're in year one or twenty of your business journey, this episode is packed with real talk, lessons learned, and forward-thinking strategies that every green industry entrepreneur can relate to. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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57
The Green Grind Podcast Episode 225
At just 22, Brenden Beal is building something big with Beals Lawn Services in Columbus, OH. From mowing 80 properties solo to running full-time crews and managing HOAs, Brenden shares the real story behind scaling quickly, learning hard lessons, and course-correcting for long-term success. He talks about pricing mistakes, the challenges of hiring friends, and how discipline, honesty, and leadership have reshaped his business in 2025. Whether you're just getting started or ready to grow, this one's packed with practical insight. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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56
The Green Grind Podcast Episode 224
In this special episode of The Green Grind, hosts Kory and LeRoy sit down with a very special guest—LeRoy's wife, Kirstin Mains. Kirstin is more than just a partner at home—she's the original brains behind Brilliant Borders Landscaping. From a bold decision to buy a weekend curbing business off a neighbor to growing it into a full-scale landscaping operation, Kirstin shares her unique entrepreneurial journey. You'll hear how she went from hands-on curb installation to managing crews, balancing family life, and stepping in and out of the business as it evolved. Kirstin opens up about working alongside her husband, the power struggles and personal growth that came with it, and how clearly defined roles—and a whole lot of grit—helped the company thrive. This episode offers real insight into running a family business, navigating leadership as a couple, and what it truly takes to build something from the ground up. Whether you're a husband-wife team or just building your dream, this one's packed with honest lessons and inspiration. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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55
The Green Grind Podcast Episode 223
In this episode, Kory and LeRoy sit down with Denver, the founder of Legacy Land Pros in Northeast Ohio. Denver's journey started with a push mower and a dream—and just a few years later, he's running a thriving landscape and maintenance company with 25+ employees and a plan for regional expansion. He breaks down how he scaled fast, why mentorship changed the game, and what it takes to build a business that creates real careers—not just jobs. You'll hear about the growing pains, mindset shifts, and operational strategies that took Legacy from weekends and worn-out mowers to a year-round, multi-crew powerhouse. Whether you're cutting your first lawn or managing your first million, this one's packed with insight, honesty, and hard-earned advice from a guy still in the trenches. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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54
The Green Grind Podcast Episode 222
In Episode 222 of The Green Grind Podcast, hosts Leroy and Kory sit down with Mike Garcia, owner of Electric Lawn Scapes in Kansas City, Missouri. Mike shares how he went from being an A-player at a traditional landscape company to launching his own innovative, all-electric lawn care business. Tune in to hear about the unique challenges and benefits of going electric, how Mike's vision is shaping sustainable landscaping, and why staying bored was never an option. This is a must-listen for anyone thinking about leveling up their green game! Powered by Jobber and Protiv! Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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53
The Green Grind Podcast Episode 221
Welcome back to The Green Grind Podcast! In this episode of The Green Grind, Kory and LeRoy sit down with Adam Jones, owner of Warren Lawns based in Central Iowa. Adam shares how he transitioned from full-time ministry to launching his lawn care company with a focus on fertilization, weed and pest control. He explains how staying focused, keeping things simple, and delivering exceptional customer experience helped him grow a successful business without getting distracted by every opportunity that came his way. From building a brand known for top-tier service to navigating the noise of social media advice, Adam delivers real, relatable insight for anyone trying to grow their company with purpose. Whether you're just starting out or looking to scale smart, this episode is packed with valuable lessons on focus, execution, and long-term thinking. Powered by Jobber and Protiv! Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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52
The Green Grind Podcast Episode 220
This week on The Green Grind, Kory and LeRoy welcome back Jonas Olson, founder of Turf Badger, for a powerful follow-up to his original episode (#216). Since his last appearance, Jonas has taken Turf Badger to the next level—expanding to 15 corporately owned locations across five states, all without franchising. Jonas shares why he stepped away from the franchise model, the systems and training programs that fuel his company's explosive growth, and how building strong internal leaders has allowed him to scale fast while maintaining control. The guys also dig into mental toughness, long-term vision, and the daily discipline required to grow a winning culture. Whether you're running a single crew or dreaming of multi-location success, this episode is packed with real talk and actionable advice from a guy who's walking the walk. Powered by Jobber and Protiv! Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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51
The Green Grind Podcast Episode 219
This week on The Green Grind Podcast, Kory and LeRoy are flying solo with no guest — just real talk and a few springtime rants. The guys dive into what they're seeing and hearing in the green industry as the busy season kicks off. From labor challenges and process breakdowns to the common trap of taking on jobs outside your wheelhouse, they share hard-earned lessons and honest insights about running a successful business without burning out. If you've ever felt stretched too thin or tempted to say "yes" to the wrong work, this one's for you. Powered by Jobber and Protiv! Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard
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ABOUT THIS SHOW
Real Experience. Real Struggles. Real Business. Green Industry Podcast featuring Industry Experts discussing all aspects of running a better business!
HOSTED BY
Kaz
CATEGORIES
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