The Growth Show with Whitney Bateson

Dr. Annie Cole is back on the show and this conversation might just give you permission to stop doing the marketing thing you secretly hate. Her new book lays out 15 different customer attraction strategies, and the central argument is that every business has one that's built for it... most practitioners are exhausting themselves on the wrong one. We talk through which strategies tend to fit health practitioners best (referrals and partnerships, SEO and AI optimization, lead magnet workshops, gig platforms for those side income streams), which ones to maybe leave behind, and how to do an honest audit of what's actually working in your business versus what just feels like it should be. Annie also shares how she's made almost half a million dollars in two years with an Instagram following of 800... a great reminder that audience size isn't the metric that matters. If you've felt stuck doing all the things and seeing none of the results, this one will land.Takeaways:There isn't one universal marketing strategy. There are 15, and the right one depends on how your customer actually finds solutions to their problem (Googling? asking their doctor? scrolling Instagram?).Partnerships and referrals tend to be one of the highest-leverage strategies for health practitioners, especially when you set up casual referral arrangements with complementary providers.Don't sleep on SEO and AI optimization. Getting your website to show up in Google and ChatGPT is a long game that pays off over months, not weeks.Borrow other people's audiences instead of trying to build your own from scratch — podcasts, media features, paid newsletter spots, and gig platforms all put you in front of people without building a following first.When you feel like nothing's working, do a personal audit: are people not seeing you (visibility problem) or are they seeing you and not converting (offer or messaging problem)? Pick two to three strategies and give them 30–60 days before pivoting.Connect with Dr. Annie Cole:Website: https://www.money-essentials.com/LinkedIn: https://www.linkedin.com/in/dr-annie-cole-edd-16ab59135Book: How Six-Figure Business Owners Attract More Customers — https://www.money-essentials.com/6-figure-customer-attractionFree Quiz: https://www.money-essentials.com/6-figure-customers-quizInstagram: @buildwealthwithannieResources Mentioned:Quoted (PR pitching marketplace) — qwoted.comPaved (newsletter advertising directory) — paved.comGig and freelancer platforms: Upwork, Fiverr, Catalant, Contra, Freelancer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you're enjoying the podcast, don't forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

If the idea of stepping away from your practice for a week makes you cringe a little, this conversation is for you. Whitney is joined by Charlie Golightly, founder of Group Practice Partner, to unpack what real delegation looks like for human-centered practice owners — and why so many of us stay stuck doing everything even when we know it's not sustainable. Charlie shares the "house" metaphor for understanding what room you should actually be working in, the difference between delegating a task versus a full role, and the surprisingly common responsibilities practice owners cling to long past the point it serves them. They also get into trust, neurodivergent-friendly communication, and what to do when your last hire didn't work out and you're nervous to try again. It's a warm, honest conversation for anyone feeling the friction of growth... whether you're a solopreneur making your first hire or a group practice owner managing 20 clinicians solo.Takeaways:Good delegation should feel like an extension of you and your values, not another thing to micromanage. Do a "24-hour recall" of the tasks you've actually done this week, and sort them by category to see where your time is really going. Delegating a task is often a Hail Mary; delegating a role gives someone ownership and gives you lasting relief. If you've got 10+ clinicians and you're still the only manager, you don't need another admin... you need another leader. Trust doesn't have to be fully baked before you hire; setting clear expectations and talking about how you work is often where trust actually gets built.Connect with Charlie:Website: grouppracticepartner.com LinkedIn: https://www.linkedin.com/in/charliegolightly/ Free resource - Business Vitality Assessment: charlie.myflodesk.com/jivn5czyaResources Mentioned:Business Vitality Assessment (linked above)Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Katie Dodd didn't set out to be an entrepreneur. She was a geriatric dietitian happily working for the VA — with a plan to stay there until she was 68 and a half, as she puts it — until a chance conversation on a plane sparked her first side hustle opportunity. From that one freelance writing gig, she built a thriving multi-stream business that eventually gave her the freedom to leave her full-time job, be present for her kids, and build a life on her own terms. In this episode, Katie shares her full journey and breaks down 34 (yes, 34!) different side hustle opportunities available to dietitians and healthcare professionals. She explains the real difference between active and passive income, why passive income isn't actually "do nothing and get paid," and how to approach building multiple revenue streams without overwhelming yourself. Whether you're curious about starting a side hustle or ready to go all in, this episode is packed with inspiration and a clear-headed framework for getting started.Takeaways:Passive income takes real groundwork. Katie spent 18 months building her blog before it generated meaningful income, but now it earns thousands of dollars per month on autopilot through ads, digital products, affiliates, and courses. Systems and traffic are everything. Start with "now money" before chasing "later money." Active income keeps the lights on while you build passive revenue in the background. Don't try to skip the active income phase, it's a necessary part of the journey. Pick one thing and do it well. Katie started with her blog, then added digital products, then a course, then a food blog... strategically and sequentially. She credits this focused approach with her long-term success. Your expertise is worth more than a salary. Dietitians have a wide range of monetizable skills — writing, speaking, teaching, consulting, culinary work, brand partnerships — that most never consider because they were only taught one path in school. Failure is part of the plan. As Katie says in her book: if you keep going, your dreams are probable. Not everything will work, and that's okay. The entrepreneurs who succeed are the ones who don't take themselves out of the game.Connect with Katie:Website: katiedodd.com Instagram: @thekatieddodd Podcast: Dietitian Side Hustle Book: Dietitian Side Hustle: A Comprehensive Guide for Starting a Side Hustle, Making More Money, and Loving What You Do — available on Amazon in paperback, hardcover, Kindle, and Audible (https://dietitiansidehustlebook.com/)Resources Mentioned:RD to RD / The Well-Resourced Dietitian: platform for selling dietitian-created handouts Kindle Direct Publishing (KDP): Amazon's free self-publishing platform Mediavine: ad revenue platform for bloggers Fullscript: supplement dispensing platformConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover th Hosted on Acast. See acast.com/privacy for more information.

Ads Made Simple: whitneybateson.com/adsmadesimpleIf you listened to the three-part ads series and still had questions, Whitney and Priscilla recorded this bonus FAQ episode just for you. They walk through the most common concerns holding practitioners back from getting started — including budget worries, tech overwhelm, and not being sure if the timing is right — and give clear, honest answers to all of it. They also break down each of the three options inside Ads Made Simple so you know exactly what you'd be signing up for, what's included, and what other costs (if any) to plan for. Whether you're brand new to ads or you've tried them before and had a frustrating experience, this episode will help you figure out your next step.Takeaways:You don't need a big budget. $5/day is enough to get started, and that number is likely already being spent somewhere in your business that isn't generating the same return. Ads Made Simple is focused on one funnel, one campaign, one result. Not everything under the sun. Think of it like learning to make meatballs, not learning all of Italian cooking. Before enrolling, you need three things in place: an email platform, a lead magnet, and a website. If you're missing any of those, Whitney and Priscilla can help with that too. Besides the enrollment fee and ad spend, the only additional tool you'll need to Zapier ($20/month) - and they'll show you how to use it well beyond jsut your ads. All three options inside Ads Made Simple include two weeks of live Slack support from Whitney and Priscilla, plus lifetime access to the course and any future updates.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Ads Made Simple: whitneybateson.com/adsmadesimpleIn the third and final part of the ad series, Whitney and Priscilla wrap things up with the question that's probably been sitting in the back of your mind: how do you actually know when you're ready to run ads? Whitney shares that she held herself back for two or three years longer than she should have, feeling like she hadn't "earned the right" to run ads yet — and she doesn't want that for you. Priscilla lays out the three clear things you need before spending a single dollar: a clear niche, a lead magnet connected to a proven offer, and at least $5/day in budget. They also walk through what's inside Ads Made Simple — their new course designed to get your first lead-gen campaign live in an afternoon — and explain why Facebook and Instagram remain the highest-ROI ad platforms for practitioners serving women 30–50. If you've been on the fence, this episode will help you get off it.Takeaways:You need a proven offer before you run ads. If people who already trust you aren't buying what you're selling yet, do the validation work first - network, get referrals, talk to warm audiences - then scale with ads once you know it sells.A clear niche makes your ads dramatically more effective. Ads that speak to everyone convert for no one. The more specific your copy and creative, the more traction you'll get and the lower your cost-per-lead will be.Your "offer" doesn't have to be a course or program. It can be your services, a package, or even a waitlist — as long as it leads to some kind of financial return. The funnel just needs a destination.Waiting costs you real data. Every month you delay is a month you're not learning what works in your funnel, what your conversion rates are, or how to optimize. The longer you wait, the longer it takes to see results.Running ads signals you're a serious business. There's a confidence shift that happens when you invest in ads... and people who find you through them notice too. It signals that what you offer is worth paying to promote.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the s Hosted on Acast. See acast.com/privacy for more information.

In Part 2 of our ads series, Whitney and her team member (and ads manager) Priscilla Zaehringer get into the numbers — and it's genuinely exciting. They walk through a real calculator showing what's possible when you run a simple Meta ads funnel to a free lead magnet, starting with just $5 a day. Whether you're skeptical about the cost or just not sure what kind of return to expect, this episode makes the math feel accessible and real. They also dig into why Meta beats Google for health and wellness practitioners, why sending people to your email list beats sending them straight to a sales page, and how the compounding effect of list growth is what really makes this whole thing work over time. If you've been sitting on the fence about ads, this episode might just be the push you needed.Takeaways:You don't need a big budget. $5/day is enough to start seeing leads come in, and costs can get as low as $1.30 per subscriber Your email list is a long game: many people who buy a program six months later originally found you through an ad Ads give you data, and data gives you the ability to optimize every step of your funnel, from open rates to discovery call close rates Meta ads outperform Google ads for wellness practitioners because Meta finds people who don't even know they need you yet Running ads to a free lead magnet (vs. directly to a sales page) is more cost-effective and lets you nurture people at their own paceConnect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Whitney and her online business manager Priscilla Zaehringer are kicking off a three-part series all about ads — and not the intimidating, agency-speak kind. In this first episode, they break down the concept of the "silent funnel": a simple automated system that runs ads to a lead magnet, grows your email list, and warms up new subscribers — all without you having to post a reel every other day. Whitney and Priscilla share their own journey to ads, why organic social media reach (yes, that 1–3% stat is real) just doesn't cut it for business growth anymore, and why your email list is still the highest-ROI channel in your marketing toolkit. If you've been spinning your wheels on social or just wondering how to bring in a steadier stream of new leads, this honest, no-fluff conversation will give you a solid foundation before they go deep on the numbers and strategy in Parts 2 and 3.Takeaways:Organic social media only reaches 1–3% of your followers. Your email list, by comparison, can hit 40–45% open rates, making it a far more reliable channel for nurturing leads and driving sales. Ads aren't a replacement for relationship-building strategies like referrals or networking, they're an additional lead-generation stream that works faster and at higher volume. The "silent funnel" is straightforward: run an ad to a lead magnet → automated welcome email sequence → ongoing nurture emails. Set it up once, monitor the costs, and let it run in the background. You don't need to be an ads expert to use them effectively, but knowing the basics matters... especially if you ever hire help, so you can evaluate whether it's actually working. Your email list is a conveyor belt: the more people you add consistently, the more opportunities you create for sales down the line. Ads supercharge that rate of growth.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm pulling back the curtain on some really big changes — both personally and professionally. After eight years of full-time travel with my husband Dylan, we're officially putting down roots in Berlin, Germany. I walk you through the logistics of how we've been living abroad (visas, taxes, Airbnb hacks, buying desks from Mercado Libre), why we're pursuing permanent residency in Europe, and what this next chapter looks like. Then I get into what's shifting in the business… why our last launch was a wake-up call, how I'm finally pushing past limiting beliefs that held me back for years, and the new done-for-you direction we're heading. I also give you a sneak peek at our upcoming three-part series on Facebook and Instagram ads.Takeaways:If something in your business isn't working the way it used to, that doesn't mean something is wrong with you… the market has changed, and it's time to pivot rather than keep pushing through what no longer fits. Systems are what allow you to free up your time and build a business that doesn't require you to be glued to your desk. Prioritize automating lead generation, nurture sequences, and booking flows. Done-for-you support is becoming more valuable than ever because time and bandwidth are at an all-time low — getting closer to implementation faster is the move right now. Facebook and Instagram ads can be a powerful underlying system that supplements your marketing without requiring you to be "on" all the time, and you don't need a huge budget to start. When you finally move past fear and limiting beliefs around trying something new, pay attention to how you feel. If you're waking up energized and excited, that's your sign you're heading in the right direction.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

If you've been told to "just network" but have no idea what that actually means in practice, this episode is for you. Whitney is joined by Alex Raymond, RD and founder of Courage to Nourish, who built a multi-state group practice almost entirely through intentional, systemized networking. Alex breaks down her two-branch approach to networking — from cold outreach to nurturing active referral sources — and gives you the exact steps she takes to turn a cold email into a lasting referral relationship. If you're ready to get more aligned referrals without the overwhelm, hit play and then follow the show so you never miss an episode.Takeaways:Networking is about building relationships, not just collecting contacts — understanding what a provider does helps you make better referrals for your own clients. Use a two-branch system: cold outreach (10–20 new providers/month) and active nurturing of existing referral sources. A scheduling link in your email signature is one of the simplest, highest-ROI tools you can add to your networking workflow. You don't need a CRM right away — start with a Gmail template and a system you can actually sustain, then build from there. A follow-up email after every networking call, plus a provider newsletter or check-in every 1–2 months, keeps you top of mind without feeling salesy.Connect with Alex:Website: www.couragetournourish.com Email: [email protected] Instagram: https://www.instagram.com/courage.to.nourish/ Resources Mentioned:TherapyFlow — CRM used by Alex for provider outreach (~$200/month flat fee) Psychology Today — Source for finding providers to reach out toConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

This episode is a replay from my session at the NE Summit 2026, where we talked about what is actually going on when your marketing feels scattered, inconsistent, or like it just is not working anymore.If you have been trying new strategies every few weeks, creating content without knowing if it is bringing in clients, or feeling like you need to be everywhere just to keep up, you are not alone.A lot of practitioners find themselves stuck in a cycle of doing more without seeing better results. It can feel like you are constantly starting over, unsure where your next client is coming from, and questioning what is actually worth your time.In this session, we simplify that.We walk through what effective marketing actually looks like and how to move from a reactive approach to a more intentional one. You will learn how to focus your efforts so that everything you are doing is working toward a clear goal, instead of feeling like a collection of disconnected tasks.I also break down the four core marketing lanes, how each one functions, and how to identify where you might be overextending or underutilizing your efforts.If your marketing has been feeling overwhelming or unclear, this episode will help you step back, refocus, and move forward with a plan that feels more grounded and sustainable.Takeaways:Your marketing needs a clear, shared goal. Your website is where your marketing comes together. There are four marketing lanes, and each one has a role. One strong piece of content can do more than many scattered ones. A focused 90 day plan creates momentum.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

What do you do when the business you've spent years building starts to crumble and no amount of hustle can fix it? Ana Reisdorf knows that feeling well.After years of running a successful health writing agency with a team of 10 writers, Ana watched her revenue dry up as clients took content in-house, AI tools disrupted SEO writing, and a costly course launch left her in debt. She went from doubling her revenue year over year to sending 2,000 cold pitches with zero new clients.Then one day in the shower, an idea hit... and GLP-1 Hub was born.In less than a year, Ana turned her deep nutrition expertise and content skills into a media platform that's now pulling in 40,000+ podcast downloads a month, ranking in the top 20 of Medicine on Apple Podcasts, and generating real revenue from sponsorships, YouTube ads, digital products, and a brand-new membership.This conversation is raw, real, and packed with practical takeaways for any wellness pro thinking about pivoting, building a content platform, or just wondering if it's time to try something new.Takeaways:Your past expertise is fuel for what's next. Ana spent years building SEO and content skills for other brands. When she launched GLP-1 Hub, she applied every bit of that knowledge to her own platform, and it paid off fast. Read the tea leaves. There's a difference between a normal business dip and a fundamental market shift. If you've exhausted every strategy and the numbers keep dropping, it might be time to pivot... not push harder. Start before you're ready. Ana's early YouTube videos weren't polished. She edited them herself and they weren't perfect. But one of those early sponsored videos has 18,000 views and is still generating results. Go where the audience already is. Instead of building from scratch on social media, Ana grew her podcast by doing guest swaps with established GLP-1 influencers... borrowing audiences instead of building one from zero. Consistency beats perfection. You can't learn, improve, or grow if you never start. The first blog, video, podcast, or email won't be your best... and that's the point.Connect with Ana:Website: https://www.glp-1hub.com Podcast: https://www.buzzsprout.com/2455627 Instagram: instagram.com/glp1hub YouTube: youtube.com/@glp1hubConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the sho Hosted on Acast. See acast.com/privacy for more information.

Register for the upcoming free training - The 3 Website Upgrades That Fill Your Calendar (Without More Marketing) - March 3rd or 4th: whitneybateson.com/upgradeWhitney hosts a short live “prep work” session on Zoom, inviting you to register for her free website training on March 3 or March 4 and to join the Facebook group for continued discussion. Instead of tactics, she leads you through a visualization to feel what it’s like to have a full calendar of ideal clients, including an aligned discovery call where you confidently connect your offer to what the client is experiencing and receive an immediate yes. Afterward, you’re prompted to journal about what the client was struggling with in their own words, what made you feel confident and excited, and what felt unclear so you can revisit the exercise. Participants are invited to share takeaways; one attendee describes a client resonating with her website story and buying a high-end package, followed by brief guidance on pricing packages.Takeaways:Visualization isn’t fluff. It’s strategic preparation for aligned growth.Your best clients are defined by lived experience, not diagnosis.Sales feel effortless when trust is built before the call.Your story should mirror your client’s story.Pricing reflects transformation and trust, not just time.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

If your website feels more like a placeholder than a business asset, this episode is for you.Whitney shares real stories from dietitians, health coaches, and therapists who went through the Wellness Pro Website System after feeling done with piecing together their online presence. You'll hear how they moved from confusing, cobbled-together setups to strategic WordPress sites with clear messaging, lead magnets, SEO-focused blogs, and booking flows that qualify clients before the call even happens.They talk about what the process was actually like, the results they saw, and how their confidence grew along the way. Think: discovery calls booked for the first time, growing email lists, media features, and one practitioner who returned from maternity leave to a full caseload because her website kept working while she was away.If your site isn't doing that kind of heavy lifting, it's time to change that.Free Training: Three Website Upgrades That Fill Your Calendar (Without More Marketing) March 3rd and March 4th. Grab your free seat at whitneybateson.com/upgradeTakeaways:Your website is a confidence tool, not just a marketing tool.Clarity on your niche makes you findable.A strategic website pre-sells clients before they ever talk to you.Owning and understanding your website changes everything.Your website works even when you're not.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

I'm hosting a free training on March 3rd & 4th, called "The 3 Website Upgrades That Fill Your Calendar Without More Marketing.” And in this episode, I'm giving you a preview of what we'll cover.https://whitneybateson.com/upgradeI walk through a simple marketing framework that keeps the focus where it belongs: getting the right people to book a call. Your website is the foundation. From there, I break down four traffic lanes — content, email, visibility, and referrals — and help you figure out which two or three to prioritize for the next 90 days.Then I open it up for live coaching. We talk through marketing while working full-time, building income beyond 1:1, choosing a niche, when to hire support, what to track when your funnel goes live, and how to repurpose content without burning out.If you're tired of doing all the things and still not seeing results, this one's for you.Takeaways:Your website is the conversion foundation.Pick 2–3 marketing lanes and commit for 90 days. Referrals are often the most efficient path to clients. Get clear on strategy before you hire. Repurpose instead of recreating. Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

🎉 Free Training Alert! Tired of wondering where your next client is coming from? Join Whitney for her free training, The 3 Website Upgrades That Fill Your Calendar (Without More Marketing), where she teaches the simple shifts you can make yourself to double your visitor-to-client conversion rate. Save your seat here: https://whitneybateson.com/upgrade What does it actually look like to grow a nutrition practice from a one-woman show to a thriving team, all while raising a family?In this episode, Whitney sits down with Julia Werth, founder of Werth Your While Nutrition, to talk about her journey from launching in 2019 to now leading a team of four (soon to be five!) dietitians. Julia gets real about what worked, what surprised her, and how she's built something sustainable without sacrificing her time with her kids.They dig into the practical stuff: how Julia built a referral network that actually sends clients her way, what made her finally invest in a website that works, how she navigates insurance and self-pay, and the mindset shifts that come with stepping into a CEO role.If you've ever wondered whether scaling is possible for you, or you're just tired of the feast-or-famine client cycle, this conversation is for you.Takeaways:A strategic website is foundational, not optional.Referral relationships are built, not stumbled into.Scaling doesn't mean sacrificing your life.Hiring requires a mindset shift.Growth takes time, and that's okay.Resources MentionedRegister for the upcoming training: https://whitneybateson.com/upgradeGo Deeper with Julia Werthwww.werthyourwhile.com Book an intro call: https://werthyourwhile.com/booking/Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Whitney discusses the importance of refreshing your website and addresses three common myths that prevent people from doing so. Whitney emphasizes that a bad website can hinder your business growth and shares how a makeover can bring more clients and stabilize your practice. She also invites listeners to a free training that offers actionable steps to upgrade your website without more marketing. Whitney then goes into detail about each myth, explaining that a website makeover is crucial for ROI, not as time-consuming as it seems, and doesn't require your current site to go offline. Practical advice and testimonials illustrate how a revamped website can significantly benefit your business.Join the upcoming free training: https://whitneybateson.com/upgradeTakeaways:A weak website is already costing you clients (even if you can’t see it).A website upgrade isn’t about aesthetics; it’s about infrastructure.Redesigning your site does not have to take forever.Your website does NOT need to go offline (and your SEO won’t be hurt).Your website is either working for you or against you. There is no middle ground.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Sign up for the upcoming training: https://whitneybateson.com/upgradeIn this episode of the Growth Show, host Whitney delves into why your website from 2022 might not serve you well in 2026, especially if you're in the nutrition services industry. Whitney discusses the need for an evolved online presence due to shifts in competition, the rise of AI-generated content, the demand for personalized solutions, and the increasing scarcity of user attention. Learn how to make your website stand out in a crowded digital space by focusing on transformation rather than just information. Whitney also announces a free upcoming training session and shares tips on how to adapt your website to meet the needs of today's clientele.Takeaways:A “good enough” website from 2022 is actively costing you clients in 2026.Information is no longer your value; transformation is.Personalization and specificity matter more than ever.Attention is scarce, and friction kills conversions.Trust is harder to earn and easier to lose.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In the final episode of our three-part marketing series on the Growth Show, we discuss the critical question, 'Where should I actually be marketing?' Learn why trying to be everywhere can lead to burnout and ineffectiveness. Discover how to audit what's working, identify draining activities, explore new marketing opportunities, and ultimately choose two to three key areas to focus on for 90 days. This episode also covers the importance of content creation, email marketing, strategic visibility, and referral partnerships. Tune in for practical advice on how to be smart and strategic in your marketing efforts.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeaways:You don’t need to be everywhere to grow.Pick one core content channel and repurpose it hard.Email marketing is non-negotiable for conversions.High-impact visibility and referrals often outperform social media.Commit to 2-3 marketing priorities for 90 days.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In the second part of our three-part podcast series, we dive into why your marketing may feel heavy and exhausting, and how you can create more structure and purpose to make it more manageable. We discuss the concept of marketing infrastructure, explaining how systems and processes can reduce the constant need for fresh energy and ideas, making your efforts more efficient and less draining. We explore practical examples of infrastructure setup, such as repurposing podcast content across multiple platforms and implementing referral systems. By building these systems, you can achieve more consistent growth and predictability in your business. Join our Facebook group for ongoing discussions and tune in for tomorrow's episode to learn where you should be focusing your marketing efforts.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeaways:Marketing feels exhausting when you’re recreating the wheel every time instead of relying on systems that support you.Sustainable marketing isn’t about motivation. It’s about infrastructure that works even when your energy is low.When your website becomes the foundation and end destination of your marketing, everything else feels more focused and intentional.One strong piece of content can fuel multiple marketing touchpoints when you have systems in place to repurpose it.Marketing infrastructure compounds over time, creating more consistency, predictability, and ease as your business grows.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney talks about effective marketing strategies for practitioners. We dive into overcoming the feeling of being scattered with your marketing efforts. Learn how to build a cohesive strategy beginning with your website to bring more organization and calmness to your marketing activities. Discover how to streamline your efforts and ensure every marketing activity points to a clear end goal: booking more client calls. Join our Facebook group 'Websites and Marketing for Dietitians and Health Professionals' to continue the conversation and share your journey.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeawaysEffective marketing starts with one clear goal, and for most practitioners, that goal is getting people to book a discovery call.Your website is the anchor, not just a brochure.Not every path to your website is direct, and that's okay.Your email list is how you capture people who aren't ready yet.Do a mini audit: ask yourself, "Is this activity actually moving people somewhere?"Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In the 99th episode of the podcast, host Whitney reflects on the journey of creating the show. She shares the story of how the podcast began, the support from her team, and how it has grown over nearly 100 episodes. Whitney discusses download stats, top listener countries, and popular episodes. Exciting plans for the future are revealed, including shorter daily episodes and the launch of a new Facebook group for dietitians and health professionals to foster a community around website and marketing topics. Whitney invites listeners to join the group and participate in upcoming interactive discussions and training sessions.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsResources MentionedEp. 40 - Profitable Productivity with Donna DubeEp 45 – The Role of a Great Website in Building a Wellness Business: Insights from Angela Behanna MS, RD, LDNEp. 4: 3 Steps for a Better Lead MagnetConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, we delve into the world of podcast guesting with expert Gözde Brake Guia, co-founder of PodWritten. Discover how strategic podcast guesting can significantly benefit your business, whether you're just starting out or already established. Gözde shares invaluable insights on creating impactful pitches, identifying the right podcasts, and leveraging guest appearances to build your brand and attract new clients. Learn about the R.I.S.E framework for effective podcast guesting and gain access to practical resources and templates to help you succeed. If you're looking to grow your business through podcast guesting, this episode is a must-listen.TakeawaysPodcast guesting works best with strategy, not luck.You don’t need a big audience or fancy credentials to get booked.Smaller, niche podcasts often outperform “big-name” shows.Podcast guesting is a time-saver because the content keeps working for you.Your CTA matters just as much as the interview.Resources MentionedR.I.S.E Framework: https://podwritten.com/podcastguesting/  Podcast Guesting Course: https://podwritten.com/podcast-guesting-course/ Go Deeper with Gözde LinkedIn: https://www.linkedin.com/in/gozbguia/Instagram: https://www.instagram.com/gozbguia/Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Sign up for The Reach More People Bundle here: whitneybateson.com/reachIn this episode of the Growth Show, host Whitney reflects on the past year and shares insights from a recent audience survey, revealing the need for dietitians and therapists to prepare their businesses for scaling. Whitney introduces the 'Reach More People Bundle,' offering various resources to help practitioners diversify income streams, build audiences, and implement effective systems for sustainable growth. Highlights include key strategies for generating multiple revenue streams, the importance of audience-building, and setting up systematic processes early.Takeaways:Most practitioners are in the “establishing but stuck” phase. Scaling isn’t about “getting bigger,” it’s about protecting your energy. Practices that scale diversify income earlier. An audience is the foundation for future growth. Systematizing early makes growth easier, not harder.Resources Mentioned:The Reach More People Bundle for Dietitians and Therapists: whitneybateson.com/reach Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney shares the eye-opening results from a recent survey of wellness practitioners. The survey uncovered the main challenges practitioners faced in the past year as they worked to grow their practices beyond 1:1 client work. Whitney breaks down the major themes that emerged: overwhelming time constraints, marketing systems that aren't converting, confidence struggles around visibility and pricing, and financial pressure to generate consistent income. She offers her honest perspective on why growing a practice is genuinely hard and why you're not alone in facing these obstacles. Whitney also introduces the 'Reach More People Bundle', a free week-long event (January 19-25) packed with resources, tools, and workshops specifically designed to help dietitians and therapists build marketing systems that actually work, attract more of the right clients, and create sustainable income growth. Join the waitlist now at whitneybateson.com/reach.TakeawaysMost practitioners are stuck in the ‘establishing’ phase.Revenue is a serious problem across all business stages.The biggest challenge is lack of consistent marketing systems.Practitioners are trapped in a frustrating cycle.Confidence and marketing knowledge gaps compound the problem.Resources MentionedThe Reach More People Bundle for Dietitians and Therapists: whitneybateson.com/reach (join the waitlist)Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this New Year's episode, Whitney shares her plans for a quiet New Year's Eve and reflects on the challenges and lessons of 2025. Despite facing setbacks in her business, Whitney discusses her investment in her website system and other business ventures. She seeks the audience's insights via a survey to better understand their needs and improve her offerings. Whitney also emphasizes the importance of setting realistic goals, maintaining a flexible schedule as a full-time traveler, and exploring new opportunities in the year ahead. Join her for a candid and insightful discussion on navigating business challenges and preparing for a successful 2026.Takeaways2025 was challenging, not because of a lack of effort, but because time, money, and energy were invested into strategies that didn’t deliver the growth they were meant to create.Trying to replace consulting income with leveraged offers revealed a gap between what the business was designed to do and what was actually sustaining it.The biggest lesson wasn’t to push harder, but to slow down and listen more closely to what clients are really struggling with before building or launching anything new.Any future growth has to support a flexible, asynchronous lifestyle—more money isn’t worth it if it comes at the cost of freedom or burnout.Real transformation goes beyond tools like websites; clients need support that helps them move through deeper business challenges with clarity, confidence, and momentum.Resources MentionedSurvey: https://whitneybateson.com/surveyConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney introduces Homepage Magic – a new program that helps dietitians and health practitioners write homepage copy that actually connects with potential clients. Pulled from The Wellness Pro Website System, Homepage Magic focuses on one thing: getting your homepage right. Whitney walks through the most common mistakes she sees on practitioner websites and why your homepage needs to feel like a real conversation, not a sales pitch. She shares her approach to writing copy that sounds like you, builds trust quickly, and turns visitors into clients. Plus, she's offering a special introductory price for enrollees. Want a homepage that's done in a week? This episode breaks down exactly how to make it happen.Get Homepage Magic Now for $27: https://whitneybateson.com/magic TakeawaysYour homepage is not just the first page of your website, it’s where people quickly decide whether they feel understood, trust you, and want to keep reading.Most practitioner homepages don’t work because they speak at visitors instead of creating a conversation that reflects what the reader is experiencing.Trust and emotional connection need to come before credentials, services, or solutions if you want people to feel comfortable reaching out.The structure, order, and scannability of your homepage matter just as much as the words you choose, especially for people skimming quickly.A clear, human-centered homepage helps the right people recognize themselves in your work and feel confident taking the next step to contact you.Resources MentionedHomepage Magic: https://whitneybateson.com/magicConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, Whitney sits down with Rosanne Rust, a registered dietitian, nutritionist, and award-winning writer with a dynamic, multifaceted career. Rosanne shares how saying yes to unexpected opportunities, from clinical work to media, writing, and video, shaped a career far beyond the traditional dietetics path.We talk about the value of real-world experience, why communication skills are essential for modern dietitians, and how embracing flexibility can open doors you didn’t even know existed. Rosanne also talks about freelancing, navigating today’s media landscape, and staying grounded amid social media misinformation.If you’ve ever wondered whether it’s “okay” to explore different roles, interests, or income streams in your dietetics career, this episode will give you permission and practical insight to do exactly that.TakeawaysSaying yes to unexpected opportunities early in your career can uncover skills, passions, and connections you didn’t know you had. Gaining experience across different settings makes you a stronger, more empathetic, and more effective dietitian.Communication skills like writing, speaking, and teaching are built through practice, not perfection, and they can dramatically expand your impact. Volunteer work and low-pressure opportunities can be powerful stepping stones that build confidence, perspective, and long-term career momentum.A non-linear career path isn’t a liability, it’s often what leads to the most fulfilling, flexible, and meaningful work. Resources MentionedGLP-1 Kitchen Book: https://a.co/d/fhhOHok Go Deeper with RosanneWebsite: www.rustnutrition.com Instagram: https://www.instagram.com/chewthefacts/ TikTok: https://www.tiktok.com/@chewthefacts Facebook: https://www.facebook.com/rustnutrition & https://www.facebook.com/RosanneRustAuthor/LinkedIn: https://www.linkedin.com/in/rosannerust/Freebie: https://rustnutrition.com/shop/sale/ Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, host Whitney Bateson shares a replay of an insightful coaching call all about setting and prioritizing goals for 2026. The discussion centers on two major themes: growing your income and expanding your reach. Whitney also offers strategic advice for creating an effective, client-attracting website and introduces The Wellness Pro Website System, designed specifically for health and wellness professionals.TakeawaysMost of the 2026 goals practitioners have fallen into two big buckets: growing income and growing reach, and your plan needs to directly support one or both.Looking back at 2025 isn’t optional. Your wins, flops, and unfinished projects are data that should shape what actually makes the cut for next year.Courses, groups, and “leveraged offers” work best when they’re built from your real 1:1 process and launched to a warm, growing email list - not from scratch in a vacuum.Prioritizing with an impact-versus-effort lens helps you see which projects truly deserve Q1 focus and which can move to “later” without guilt.A simple marketing system - website as the hub, email for trust, searchable content + collaborations for discovery - can bring in clients consistently without you living on social media.Resources MentionedFlash Sale: https://whitneybateson.com/flash/ Ep. 89 - Plan, Goals, and Action for the Year Ahead (Part 1 of 2): https://whitneybateson.com/ep-89-plan-goals-and-action-for-the-year-ahead-part-1-of-2/ Ep. 90 - Plan, Goals, and Action for the Year Ahead (Part 2 of 2): https://whitneybateson.com/ep-90-plan-goals-and-action-for-the-year-ahead-part-2-of-2/ Ep. 87 - 3 Simple Marketing Strategies That Work for Dietitians: https://whitneybateson.com/ep-87-3-simple-marketing-strategies-that-work-for-dietitians/ Ep. 60 - Pinterest Marketing Strategy with Nadalie Bardo: https://whitneybateson.com/ep-60-pinterest-marketing-strategy-with-nadalie-bardo/ Ep. 71 - Overcoming Website Challenges: Live Coaching Replay:https://whitneybateson.com/ep-71-overcoming-website-challenges-live-coaching-replay/ Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

The one thing most practitioners overlook when planning for a new year?Your website and your marketing strategy can only work if you build them with intention.In this conversation, you’ll hear the biggest pitfalls that quietly hold websites back. Things like unclear messaging, design that confuses, and copy that doesn’t speak to what clients actually care about. You’ll walk away knowing what really makes a website work and why having a plan changes everything.Whitney also shares an invitation to her free coaching call on planning your year with smarter marketing and simpler systems. It’s happening on December 10th at 12 PM ET. Register at whitneybateson.com/coach TakeawaysYour website only works when it’s built with intention — strategy first, design second.Most “bad website” experiences come from unclear plans, wrong templates, or trying to DIY without guidance.Copy is the engine of your website. If your words don’t connect emotionally, your site won’t convert no matter how pretty it is.Clear services + a clear sales path (like a discovery call) make your website easier to build and easier for clients to navigate.You don’t have to fix everything alone. With the right support and structure, your next website can actually feel clear, strategic, and effective.Resources MentionedCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Once you’ve brainstormed all your ideas and mapped out what you want next year to look like, the next challenge is turning that plan into action you can actually follow through on.In today’s episode, Whitney helps you move from “this all sounds great on paper” to “I know what to do next” by walking you through assessing impact, estimating difficulty, choosing realistic Q1 projects, and breaking them down into doable steps. You’ll also hear practical advice for staying out of overwhelm, managing your energy, and working through imposter syndrome when it pops up.If you prefer visuals, this episode also has a video version on YouTube where you can follow along with the slides and planning tools.TakeawaysYou are always making educated guesses in business, and clarity on impact and revenue comes after you start taking action.Prioritize projects by looking at both impact and effort, so you avoid overloading your quarter with too many big new things.Keep at least one visibility or sales-focused project in your Q1 plan so you are not hiding behind only behind-the-scenes work.Perfectionism slows progress. Your first version of anything (a blog, lead magnet, sales page, or offer) is practice, not the final product.Your time and your energy both matter. Block focused time during your highest-energy windows to make real progress on your plan.Resources MentionedGoal & Project Planner: https://whitneybateson.com/planProfit Planner: https://whitneybateson.com/profitCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

If you’ve been wanting to slow down, reflect, and get a real plan in place for the year ahead, this episode will help you figure out where to start.In today’s episode, Whitney walks you through how to reflect on this past year, identify what matters most for the year ahead, and turn those ideas into clear, doable projects you can actually follow through on. This is Part 1 of a special two-part planning series, and both episodes are releasing this week, so you can build momentum right away. If you prefer visuals, this episode includes slides with reflection prompts and a full walkthrough. You can watch the video version on YouTube.Plus: Two free resources and a coaching call to support your planning:The Profit Planner → Map out the income and lifestyle you want next yearThe Goal & Project Planner → Score, organize, and prioritize your ideas so your Q1 plan is crystal clearAnd if you want Whitney’s eyes on your plan, you can join the free live coaching call on December 10th at 12 PM ET linked below.TakeawaysReflecting on what worked and what didn’t gives you the clarity to make better decisions for the year ahead.Your goals only work when they align with both your business and your lifestyle.Scoring your ideas by effort, impact, desire, and friction helps you choose priorities with confidence.Focusing on foundational pieces like your website and email list creates long-term stability.Breaking big goals into smaller projects turns vague plans into real progress.Resources MentionedGoal & Project Planner: https://whitneybateson.com/planProfit Planner: https://whitneybateson.com/profitCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

In this unique episode of the Growth Show, host Whitney Bateson flips the script and becomes the interviewee. With her guest interviewer, Stacey Dunn-Emke, an accomplished dietitian and founder of NutritionJobs, Whitney delves into the topic of money management. The episode explores not just how to generate income, but more importantly, how to handle and grow it effectively. Whitney shares her personal journey with money, from her middle-class upbringing to becoming a digital nomad and entrepreneur. The conversation covers various aspects of financial wellness, including budgeting, building wealth through investments, understanding taxes for digital nomads, and addressing money-related shame. The episode is filled with practical advice and resources to empower listeners in their financial journeys.TakeawaysUnderstanding your money gives you more freedom and confidence in your life and business.Why building wealth isn’t about earning more income but about saving, investing, and using the right financial tools.How simple investing habits and early contributions set you up for long-term security.The common money mistakes that keep dietitians stuck and how basic financial awareness completely shifts your future.Why small daily financial check-ins create more stability than chasing big financial wins.Resources MentionedBooks: Profit First, Invested, Quit Like a Millionaire, Financial Freedom, The Intelligent Investor, The Little Book of Common Sense Investing, Rich Dad Poor Dad, The Psychology of Money, Learning More About Economics, Naked Economics, The Real Price of EverythingApps/Software: You Need a BudgetPeople: @shewolfeofwallstreetGo Deeper with Stacey:Website: www.dietitiansalaries.com & www.nutritionjobs.comInstagram: https://www.instagram.com/nutritionjobs/Resource: https://mailchi.mp/nutritionjobs/compensation-negotiation-planner Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney aims to uncomplicate the overwhelming topic of marketing for dietitians. She introduces the concept of the 'three prongs' of marketing: Email, Search, and Promotion. Whitney explains how understanding and implementing these strategies can help dietitians market their businesses more effectively without burning out. She talks about the importance of building an email list, optimizing content for search engines, and engaging in promotional activities that align with one's strengths. Whitney also offers advice on putting these strategies to work in your business so you can grow your audience, visibility, and client base. TakeawaysThe three simple marketing areas that cut through overwhelm and finally make your strategy feel doable.Why email is your most powerful client-generating tool (and why social can’t compete).How searchable content quietly works behind the scenes to bring new clients to your practice.The promotion activities that actually grow your audience without forcing you to show up everywhere.How combining email, search, and promotion creates a marketing system that runs like a well-oiled machine.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

If you’re ‘doing everything right’ and still stuck, the missing piece isn’t strategy… it’s inner work”We love a good plan - launch calendars, funnels, courses, credentials. But if you’re skipping the inner work, you’ll keep checking boxes without seeing the results you want. In this energizing conversation, coach Christine Thomson explains why so many dietitians (and therapists/coaches) feel misaligned or stalled even when they’re “doing everything right.” We talk through the beliefs that quietly sabotage pricing, visibility, and consistency; how to stop taking clients’ results personally; and the mindset shifts that make your strategy finally land. Christine also shares a simple, 10-minute “mental hygiene” practice you can start today, plus a self-pep-talk prompt you’ll want to save: “Who am I to be doing this?” (and how to answer it powerfully).TakeawaysThe missing piece behind stalled launches and stalled growth.How to know when mindset, not your offer or funnel, is the real problem.Detaching from client outcomes and why taking results personally drains your confidence.A 10-minute daily “mental hygiene” routine to manage thoughts before they manage you.The self-pep-talk script to use when imposter thoughts pop up.Go Deeper with Christine:Website: https://www.manipuracentre.co Podcast: https://www.manipuracentre.co/podcast/ Instagram: https://www.instagram.com/money.mindset.dietitian/ Facebook: https://www.facebook.com/christinedyanrd Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

What if everything you thought you knew about launching needed to be rewritten? After completing her latest launch of The Wellness Pro Website System, Whitney discovered that even with years of experience, every launch teaches you something new, and sometimes those lessons are the hardest ones.Whitney discusses the real challenges and strategies behind launching a digital product, including why email marketing remains her most powerful tool, the emotional rollercoaster every entrepreneur experiences during launch week, and the critical lessons she's taking into her next launch.She also shares her decision to rewrite her entire email sequence, how she's using AI tools like ChatGPT to improve her copy, and the effective frameworks that actually convert. Plus, Whitney reveals her future business plans, including a new focus on offering more implementation support alongside her website system.Listen in for a mix of personal anecdotes and valuable business insights that you can apply to your own launches!TakeawaysEmail marketing remains the most powerful launch tool. Diverse email content performs better than sales pitches.Rewriting email sequences is worth the effort.External critiques provide invaluable perspective.Implementation support is the missing piece.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

Tired of feeling invisible on LinkedIn or like you have to post daily just to stay relevant? You’re going to love this one.In this episode, Charlotte Ellis Maldari, founder of Kaffeen, shares a refreshingly simple (and wildly effective) approach to landing high-ticket clients without cold DMs, endless posting, or paid ads.Charlotte breaks down how to use Sales Navigator to find and personally invite your dream clients at scale, how to build authority fast with low-cost, time-efficient systems, and how LinkedIn newsletters can become a hidden goldmine for nurturing leads. We also talk about automation that actually feels human, lead magnets that convert, and the mindset shifts that help you stand out in a crowded B2B or B2C space.If you’ve ever wished LinkedIn could feel more authentic and more profitable, this episode will change how you show up there.Takeaways:Why daily posting isn’t required to build visibility or authority on LinkedIn.How to use Sales Navigator to target and connect with high-value clients.The simple system Charlotte uses to send personal invitations at scale.Why newsletters are the hidden gem of LinkedIn for nurturing and conversions.How automation can save you time and strengthen genuine connections.Resources MentionedFree live training https://kaffeen.co/free-training 1:1 Coaching http://kaffeen.co/booked-without-burnout Go Deeper with Charlotte:LinkedIn https://www.linkedin.com/in/charlotteellismaldari/Instagram https://www.instagram.com/kaffeen_ldn/ The Authority Builder Podcast https://kaffeen.buzzsprout.com/ Website https://kaffeen.co/ Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

Feeling like growth is harder than ever? You’re not imagining it. In this episode, online business strategist Kendra Perry breaks down what’s shifted in 2025 - market saturation, a more sophisticated buyer, and the trust recession - and shows the simple micro-shifts that still move the needle. We dig into choosing a profitable niche (human + problem + outcome), turning what you teach into a compelling offer (your proprietary method), and using Kendra’s Content Thermostat (cold/warm/hot) to create clients, not just content. We also talk AI (as time-giver, not coach-replacer), market research you should actually do, and the mindset reframe for sticking with it long enough to win. Takeaways:Why business growth feels harder in 2025 (and what’s actually changed).The three traits of a profitable niche: chronic, severe, and human-aware.How to position your program as a method, not just a bundle of sessions.Kendra’s “Content Thermostat” strategy to turn posts into paying clients.The mindset shift every wellness pro needs: growth takes time, not hustle.Resources MentionedStop Selling Single Sessions & Custom Packages, Sell This Instead Guide: https://go.kendraperry.net/what-to-sell-instead-1 Go Deeper with Kendra:Instagram https://www.instagram.com/kendraperryinc/YouTube https://www.youtube.com/@kendraperryincFacebook https://www.facebook.com/kendraperryinc/Podcast The Wealthy Coach PodcastWebsite https://kendraperry.net Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

Frequently Asked Questions:02:57 Do you help us with a lead magnet?10:00 Where do we share the lead magnet?11:50 Will my site look like everyone else’s?15:50 What helps make your clients successful in the program and after?24:44 What’s the AI bonus?26:15 What’s the maintenance on the site?32:15 How long is the program? How long do I have access?35:54 Can I go faster?36:32 Can I go slower?36:47 Can I delay my start?38:10 Can my VA/assistant join me?41:47 Is there a limit on the number of pages?45:92 Will you help us find photos?47:11 Do you help us buy a domain?48:30 Won’t you annoy people with your emails?52:06 Linktree and Calendly are bringing me my clients - why do I need a website?54:50 Will these templates work with my existing site?59:59 What does the support look like? What’s the turnaround time if I get stuck?01:01:03 How hands-on is the tech help?01:01:00 When are the calls?Doors to The Wellness Pro Website System close 10/15 at 11:59 pm ET. Grab your seat at wellnessprowebsite.com Hosted on Acast. See acast.com/privacy for more information.

Ads Made Simple Bonus expires 10/13 at 11:59 pm ET. Sign up for The Wellness Pro Website System at wellnessprowebsite.com Hosted on Acast. See acast.com/privacy for more information.

When you join The Wellness Pro Website System by Monday, October 13th, you’ll get my brand-new Ads Made Simple bonus — a mini course that shows you how to run simple Facebook or Instagram ads (even on a $5/day budget) to grow your email list fast.It’s the perfect next step once your website is set up by helping you attract new leads, nurture them through your emails, and turn that steady traffic into paying clients.👉 Join now at wellnessprowebsite.com Hosted on Acast. See acast.com/privacy for more information.

Ready to attract more clients without waiting until you’ve got it all figured out?Don’t miss Whitney’s free training: Have More Clients Saying “Yes!” to Working With You. You’ll learn the three website shifts that help health & wellness professionals get clarity and start booking clients.Save your spot here: whitneybateson.com/yesSo many health professionals believe they need to define their niche and services before building a website. But what if the website process is actually what gives you that clarity?In this episode, Whitney sits down with former WPWS client and dietitian Morgan Pearson to share how she went from a corporate job to a full-time entrepreneur, without knowing her niche or offers at the start. Through the Wellness Pro Website System, Morgan gained the structure, support, and guidance she needed to refine her services, build her business, and bring her vision to life.Morgan’s story shows that you don’t have to wait for perfect clarity before moving forward; sometimes it comes through the process itself.Takeaways:Why you don’t need to wait until everything is figured out before building your website.How The Wellness Pro Website System gave Morgan clarity, structure, and support.The real process of refining a niche and services while growing a business.Lessons from freelancing, digital products, SEO, blogging, and Pinterest.Why investing in a guided website process helps you grow faster and with confidence.Resources Mentioned:Episode 60 - Pinterest Marketing Strategy with Nadalie BardoGet your free Traveler’s Guide to Gut HealthGo Deeper with Morgan:Pinterest https://www.pinterest.com/morganpearson/LinkedIn https://www.linkedin.com/in/morgan-pearson/Website https://morganpearson.com/Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the s Hosted on Acast. See acast.com/privacy for more information.

Sometimes life requires us to step back from our businesses — whether it’s motherhood, a big move, or simply needing space to reset. But what happens when you’re ready to return? In this episode, Whitney sits down with former WPWS client and dietitian Emily Bown to talk about what it really looks like to pause your business and come back stronger.Emily shares her story of building a thriving private practice, taking time off for her second baby and a cross-country move, and how that break gave her clarity to pivot into work that feels even more aligned today. From rediscovering her passion for supporting moms to launching new projects like her Mom Brain Renourished podcast, Emily’s journey is a reminder that stepping back isn’t failure, it’s often the reset that fuels growth.And if you’re ready to make your own business stronger, don’t miss Whitney’s upcoming free training: Have More Clients Saying “Yes!” to Working With You. You’ll learn the three website shifts that help health & wellness professionals attract the right clients. Sign up here: https://www.whitneybateson.com/yes TakeawaysWhy taking a break doesn’t mean losing momentum in your business.How motherhood and major life changes can bring unexpected clarity.Emily’s honest reflections on the mental health side of stepping back.The power of community, structure, and starting small when you return.Why pivoting your niche or offers is not a failure.Its alignment.Resources MentionedJoin the upcoming free training: Have More Clients Saying “Yes!” to Working With You: https://www.whitneybateson.com/yesGrab Emily’s 5-minute Meal Plan https://emilybown.myflodesk.com/5minmealplanSubscribe to Emily’s podcast https://open.spotify.com/episode/5q8nlPUHlFvkjUp09GUrUF?si=Ebbk1_gQTtOY59aCZDuiqA “No Brainer Nourishing Meals At Home” https://emilybown.thinkific.com/products/digital_downloads/Nourishandthriveebook Go Deeper with Emily:Instagram https://www.instagram.com/marrvelouseats/TikTok https://www.tiktok.com/@emilybown.rd Website https://emilybown.com/ Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Imagine having your website — plus your sales and marketing system — live and ready in just 8 weeks.That’s exactly what happens inside The Wellness Pro Website System. In this episode, Whitney walks you through the entire process step by step so you can see how it all comes together.More than a website, this program gives you the foundation of your marketing and sales system. You’ll walk away with not only a professional site, but also the tools and confidence to keep growing it so your website continues working for you long after launch day.Whitney also shares how the weekly calls, developer support, and private community make the process easier than going it alone, and why learning these skills now saves you time, money, and endless second-guessing later.TakeawaysThe four core steps inside the Wellness Pro Website System.Why the program goes beyond “just a website” to help you build your sales and marketing foundation.What makes a done-with-you approach different from templates or hiring a designer?How the week-by-week structure keeps you on track without being overwhelming.The support you’ll get along the way (and why you don’t need to have everything figured out before you join).Resources MentionedJoin the waitlist for the next WPWS cohort: https://www.whitneybateson.com/waitlist See past client websites, demos, and FAQ’s: https://www.wellnessprowebsite.com Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Does selling your services feel harder than it used to?It’s not just you; the way people buy health, wellness, and nutrition services is shifting.In this episode, Whitney breaks down the key changes happening online (hello, AI overload 👀), why trust feels harder to earn, and how clients are craving real connection more than ever. Most importantly, she’ll show you what to do about it so your marketing feels aligned and more clients say yes.Whitney also shares details about her brand-new free training designed to help you turn your website into the sales partner you’ve always wanted — one that builds trust quickly and helps clients take action.Takeaways:Why clients are craving authentic connection, and how to infuse more of “you” into your offers and marketing. Why selling information alone doesn’t work anymore (and how to highlight transformation instead). How your website can instantly build trust in a noisy, skeptical online world. Why vague soundbites don’t land, and how using your clients’ lived experiences makes your message irresistible. Practical shifts you can make now to attract the right clients in 2026 and beyond.Resources Mentioned:Save your spot for Whitney’s free training (Have More Clients Saying Yes to Working With You) happening on October 7th at 10 am ET or October 8th at 12 pm ET.: whitneybateson.com/yesGet on the waitlist for an upcoming workshop: whitneybateson.com/workshopConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Struggling to send emails without feeling salesy?In this episode, Whitney sits down with Kate Doster, a seven-figure course creator and host of the Do The Brave Thing Online Business podcast, to talk about making email marketing feel natural, fun, and effective.Kate shares how to move past the awkwardness of “selling,” why she sees it as an energy exchange, and why being specific in your emails matters so much. You’ll also hear practical tips for writing emails that actually get read, how to stay consistent without burning out, and why free bundles can be a powerful growth tool.Whitney wraps up the episode by sharing details about her upcoming workshop to help you clarify your niche and sharpen your marketing strategy.Takeaways:Why being specific in your emails builds trust and connection.Simple strategies to keep your list engaged, even if it’s small.Formatting and structure tips to boost readability and conversions.How free bundles can help you grow your audience and authority.The role of consistency in building long-term email success.Resources Mentioned:Do The Brave Thing Online Business Podcast with Kate DosterWhitney’s upcoming Describe What You Do So People Want It WorkshopGrab Kate’s freebieDo Deeper with Kate:Follow Kate on Instagram https://www.instagram.com/kate_doster/Browse Kate’s website https://www.katedoster.com Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Keep putting off your website?Whether it’s your first site or a much-needed refresh, it’s easy to stall. In this episode, Whitney shares how her season of starting over (new country, new chapter, new business clarity) parallels the process of finally taking action on your website. Whitney digs into the common roadblocks—waiting for the “perfect” time, overthinking every detail, and struggling with visibility—and why clarity and authenticity matter more than perfection.You’ll also hear about her upcoming workshop designed to help you simplify your offers, step into visibility, and finally create a website that works for you.You can learn more and purchase here: whitneybateson.com/workshopIf your site has been on the back burner, this episode serves as a reminder that the best time to start is now.Takeaways:Why starting (or redoing) your website often feels overwhelming, and how to move past the hesitation.How life transitions (new places, new chapters) mirror the process of taking bold action in business.The mindset blocks that keep entrepreneurs stuck, like waiting for the “perfect” time or fearing visibility.Why clarity in your offers matters more than having a “perfect” design.How your website becomes the foundation for growth, giving you a platform you own and control.Resources Mentioned:Describe What You Do So People Want It WorkshopConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Think email marketing is only for finding new clients?Think again. In this episode of The Growth Show, host Whitney Bateson sits down with nutrition expert and entrepreneur Yvette Quantz to reveal how email can be one of the most powerful tools for keeping the clients you already have.Instead of treating your email list like a megaphone for sales, Yvette shares how to use it as a conversation—to nurture relationships, build trust, and keep clients engaged long after their first purchase. From customized newsletters and patient education tools to practical, no-fluff tips you can implement today, this conversation will help you see email marketing in a whole new light.Takeaways:Why email marketing is just as powerful for keeping clients as it is for getting new ones. How consistent communication builds trust, loyalty, and referrals. The type of content that nurtures relationships without feeling salesy. Simple ways to balance email with other marketing channels to avoid burnout. How to easily connect with past clients and spark new opportunities.Resources Mentioned:Download Yvette's Resource: Keeping a Personal Touch in a Tech-Driven World Learn more about Yvette's newsletter subscriptionsGo Deeper with Yvette:Follow Yvette on Instagram @affyhealthBrowse Yvette's website: www.yvettequantz.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

PSA for practice owners: If the thought of stepping into your CEO role still feels a little out of reach… stay tuned. We’ve got an event coming up that’s made for you. (Details dropping soon. Make sure you’re on the list!)Feeling anxious about your business finances? In this episode, Whitney sits down with Brandy Mabra, CEO of Savvy Clover Coaching and Consulting, to break down how to take control of your numbers, plan for economic shifts, and lead your business with clarity and confidence. If you’re unsure how new legislation affects your practice or just need help creating a sustainable plan for growth, this episode will help you think (and act) like a true CEO – even in uncertain times.Takeaways:What the recent Medicaid and Medicare legislation means for practice ownersThe biggest financial mistakes business owners make (and how to fix them)Brandy’s favorite ways to simplify and stabilize your practice’s financesWhy “Profit First” isn’t just a book — it’s a shift in mindsetHow to lead your business with confidence, even when the economy feels shakyResources Mentioned:Sign up to get new podcast episodes and offers in your inbox.Private Practice CEO Lunch + Learn Series – Brandy’s Event: https://savvyclover.com/ppcllProfit First by Mike MichalowiczYou Need a BudgetGo Deeper with Brandy:Follow Brandy on Instagram @privatepracticeceoConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this special replay episode of The Growth Show, you’ll get a front-row seat to our very first open coaching and Q&A call! Whitney answers real questions from business owners navigating website challenges—from clarifying your niche to improving conversions, ranking on Google, and understanding your traffic. This unscripted, behind-the-scenes session is packed with practical advice and actionable takeaways.Curious what it's like inside the program? The Wellness Pro Website System includes weekly Q&A and strategy sessions, as well as tech support calls - just like the one you're hearing in this episode. Doors are opening soon, so get on the waitlist.In this episode:Navigating Multiple NichesOrganizing Different Audiences on One WebsiteWebsite PsychologyLive Website ReviewSEO TipsUsing Google AnalyticsAdding Clear Next Steps to High-Traffic Blog PostsEncouragement and Guidance for Overcoming PerfectionismUsing AI for SEO Optimization in BlogsPractical Tips for Publishing Blog PostsOvercoming Perfectionism in BusinessEffective Blog Ideas for Service-Based BusinessesExperimentation and Adjustments in BusinessUsing Plugins and Tools for WordPressWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow Hosted on Acast. See acast.com/privacy for more information.

What happens when your business goals meet real-life visibility challenges? In this solo episode, Whitney shares a mid-year reflection. She's breaking down what’s working and what's shifting. She talks ad wins, email strategy pivots, and what she’s learning about visibility from behind the scenes of a fast-growing program (WPWS). Plus, a peek into life abroad and what’s coming next for the second half of the year.Grab the Service Mapping Workbook here: https://whitneybateson.kit.com/mapJoin The Wellness Pro Website System waitlist here: https://whitneybateson.com/waitlist/In this episode:Current Progress and GoalsChallenges and Strategies for VisibilityThe Role of Ads in Business GrowthOptimizing Sales Funnels and OffersTeam Collaboration and Program BenefitsTravel and Personal UpdatesUpcoming Plans and ResourcesWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales, and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here. Hosted on Acast. See acast.com/privacy for more information.