The Hair Hustle Podcast

PODCAST · business

The Hair Hustle Podcast

Welcome to The Hair Hustle Podcast, where business meets beauty! Hosted by Heather Podlesney, a salon coach with over 20 years of industry experience, over a decade of coaching market leading salons, and passion for helping stylists succeed, this podcast is your go-to resource for mastering the business side of the salon industry. Each week, we cover practical tips on budgeting, time management, retail strategies, and promotions to help you grow your profits and run a thriving salon business. Whether you’re behind the chair or behind the scenes, tune in to learn how to hustle smarter, not harder!

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    Celebrating Moms in the Beauty Industry: Insights from Industry Moms & Salon Owners

    ResourcesContact Heather: [email protected]/knowyournumberswww.heatherpodlesney.com/contactFollow Marsha: @styled_bymarshaFollow Katie: @katiedinsmoorehairFollow Jessica: @jessica.b_hairstylistSummaryIn this episode, we celebrate Mother's Day by sharing heartfelt stories and practical insights from inspiring moms in the beauty industry. From balancing salon ownership and family life to overcoming industry challenges, these stories highlight resilience, flexibility, and the importance of community support. Whether you're a seasoned stylist or just starting out, learn how these industry moms carve out their paths with purpose and passion.Main Topics Covered:How motherhood influences career choices and work-life balanceSacrifices and adjustments made to prioritize family and personal well-beingThe power of community, support systems, and finding your villageFlexibility in the beauty industry to support family lifeLeadership and legacy: what moms want their children to learn from their journeysKey Insights:Industry moms often shift their schedules to fit family needs, including working shorter days or fewer weekendsBuilding a support village—family, friends, coworkers—is crucial for managing the busy season of motherhoodFlexibility in schedules is one of the industry’s greatest benefits, allowing moms to be present for their children’s milestonesRunning a salon or being behind the chair offers unique opportunities to show children the value of hard work, passion, and balanceEmbracing seasons and giving oneself grace is key to surviving and thriving as a working mom in the beauty bizMany moms want their children to see that success and family life can coexist, and desire to be positive examples of balance, resilience, and passionTimestamps:00:00 - Introduction to the Mother's Day special and episode overview01:22 - Marsha McDonald's journey: balancing motherhood and a salon career03:05 - How motherhood transformed business practices and client management05:44 - Handling planned C-sections and maternity leave seamlessly07:23 - The importance of a supportive spouse and community support system09:18 - Industry flexibility benefits for working moms10:27 - Sacrifices: giving up Saturday hours and late nights12:21 - Industry shifts: closing on Saturdays and adapting to client needs15:31 - Building a village of support: family, coworkers, community17:21 - Moments of being overwhelmed and persevering through seasons19:02 - Reflection: Seasons of life and adjusting business hours22:42 - Advice to women considering motherhood and career choices26:47 - Jessica Baker's story: from industry newbie to owner and mom of three33:12 - Balancing a salon, family, and personal passions36:17 - How motherhood has made Jessica a better professional and leader38:07 - The legacy: teaching children the value of hard work, balance, and passion44:49 - Overcoming days of doubt: leaning on faith, community, and self-compassion47:23 - Jessica's industry passion, mentorship, and life lessons48:51 - Empowering children through example: success, balance, and support55:42 - Navigating the decision to leave roles like Redken artist and coaching58:01 - How kids grow and shape a better understanding of life and work61:13 - The importance of support systems: family, church, community, and mentors66:39 - Building resilience through challenging seasons: support, faith, and teamwork69:00 - Upcoming salon open house and celebration plans70:26 - Jessica’s message to her children: balance, support, and following dreams73:34 - How to stay connected with Jessica and her salon: social media handlesNote:The stories and insights shared in this episode serve as motivation, reassurance, and practical advice for any mom balancing career and family. Remember, you’re not alone in this journey, and your efforts are shaping a legacy of love, resilience, and passion.Mentioned in this episode:www.heatherpodlesney.com/contactwww.heatherpodlesney.com/contactwww.heatherpodlesney.com/knowyournumbers

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    Episode 82: The Realities of Building a Small-Town Hair Business and Navigating Social Media with Chelsea Downs

    Contact Heather: [email protected] Chelsea:FB - Chelsea DownsIG- @[email protected] this episode, Chelsea Downs, known as the Cookville Hair Girl, shares her journey of over 20 years in the cosmetology industry, highlighting the challenges and rewards of running a small-town salon and building a social media presence. Whether you're a new stylist or a seasoned pro, Chelsea's insights on affordability, branding, and industry realities are invaluable.Key TopicsThe importance of owning and operating a small-town salon while maintaining authenticityWhat “affordable hairstylist” really means in different regionsBalancing profitability with accessibility for everyday clientsThe impact of social media on small-town hairstylists and brand buildingHow to handle negative comments and online criticismStrategies for growing social media followers and securing brand dealsThe behind-the-scenes truths about salon income versus perceived glamorous lifestylesManaging hours and double-booking as an independent stylistThe importance of community referrals and local reputationPractical tips for content creation and engaging potential clients onlineTimestamps:00:00 - Introducing Chelsea Downs: The Affordable Hairstylist from Cookville, TN02:01 - Chelsea’s journey in the industry and her small-town roots04:45 - Debunking stigma around work hours and salon profitability07:11 - Defining “affordable” and balancing accessibility vs. profit09:28 - Pricing strategies in different regions and client income realities11:02 - Breaking down household income to understand client budgets13:34 - The misconception of needing to charge high prices for success15:16 - The value of understanding client income percentages when setting prices17:20 - The reality of making six figures in the industry and work-life balance20:45 - Managing salon hours, double-booking, and workload22:57 - The challenges and advantages of working five days a week27:35 - Small-town pros: referrals and community reputation28:00 - The awkwardness of running into clients outside the salon32:00 - Handling negative comments and criticisms on social media37:42 - The pressure and advantages of building an online presence44:17 - Creating engaging social media content and the importance of hooks48:26 - Comparing drugstore products to professional brands honestly51:20 - Growing social media followers and brand collaborations54:12 - The importance of storytelling and authenticity on social platforms58:36 - The glamorous image of hairstyling versus industry realities59:41 - Behind-the-scenes challenges like damaged sinks and taxes61:16 - Owning your space vs. renting: the true responsibility62:35 - Chelsea’s tips for success and future plansMentioned in this episode:www.heatherpodlesney.com/contactwww.heatherpodlesney.com/knowyournumberswww.heatherpodlesney.com/contact

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    Episode 81: Shopping for a New Brand in Your Salon and Not Sure Where to Start? Surface Hair HAS YOU with Sean and Cassy!

    SummaryIn this episode of the Hair Hustle podcast, Heather Podlesney hosts representatives from Surface, Sean Carlson and Cassie Laub, to discuss industry insights, brand support, retail strategies, and upcoming events. They share valuable tips for salon owners and stylists to thrive in a competitive market, emphasizing the importance of education, brand partnerships, and strategic planning.CONTACTS:Heather: [email protected]: [email protected]: [email protected]:Retreat:Chapters00:00 Introduction to Hair Hustle Podcast01:24 Meet the Surface Team06:10 State of the Industry: Challenges and Opportunities14:06 The Importance of Brand Support21:26 Questions to Ask Your Brand27:58 Finding the Right Brand and Distributor34:50 The Emotional Connection to Products39:56 Navigating Brand Loyalty in Salons45:43 The Importance of Awareness and Responsibility51:06 Thriving vs Surviving Salons57:16 Identifying Survival Mode in Salon Owners01:00:39 Connecting with Support for Salons01:04:10 The Importance of Partnership in the Beauty Industry01:05:40 Wellness Sanctuary Retreat: A New Experience01:08:03 Spilling the Tea: Insights from the Brand Side01:16:01 Surface's New All-In Product Launch01:22:38 Introducing Surface Unscripted: A New Podcast01:25:45 How to Connect with Surface TeamKeywordshair industry, salon retail, brand support, Surface, salon success, retail strategies, industry insights, salon coaching, Surface Unscripted, salon events

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    Episode 80: FIVE Money Mistakes I See Independent Stylists Make

    SummaryIn this episode, Heather Podlesney discusses the five common money mistakes that hairstylists make annually, offering practical advice to improve financial health and avoid stress during tax season. Perfect for independent stylists looking to work smarter and create a sustainable income.Chapters00:00 Introduction to Common Money Mistakes03:34 Mistake 1: Confusing Revenue with Income04:49 Mistake 2: Not Setting Aside Taxes06:07 Mistake 3: Pricing Without Knowing Your Numbers08:12 Mistake 4: Treating Business Money as Personal Money10:44 Mistake 5: Avoiding Your NumbersKeywordshairstylist finance, money mistakes, tax tips, independent stylist, budgeting, pricing, financial planning, salon business

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    Episode 79: If your Retail Sales Stinks Right Now - LISTEN TO THIS

    Grab the Retail PROMO Playbook for $37 HEREContact Heather - [email protected] episode explores effective spring retail strategies for salon owners, emphasizing the importance of timely promotions, resetting retail displays, and leveraging seasonal buying behaviors to boost sales.Chapters00:00 Introduction to Spring Retail Promotions02:49 Understanding Consumer Behavior in Spring05:51 Creating Effective Retail Promotions08:57 Spring Promotion Ideas and Strategies14:32 The Importance of Incentives in RetailKeywordssalon retail, spring promotions, retail reset, salon marketing, retail strategies, beauty industry, retail tips, salon business, seasonal sales, retail promotions guide

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    Episode 78: Tax Series - Why You Still Feel BROKE!

    Contact Heather to set up a salon class OR coaching: [email protected] the ULTIMATE Independent Stylist Workbook HERE for only $37SummaryThis episode addresses the common misconception that busy equals profitable for stylists, especially during tax season. It offers practical advice on understanding where your money goes, organizing finances, and improving profitability beyond just working hard.Chapters00:00 Introduction to the Hair Hustle Podcast00:29 Navigating Tax Season: A Reality Check02:23 Understanding Profitability vs. Busyness05:06 Organizing Your Finances for Success07:59 Tools for Financial Clarity and StabilityKeywordsstylist finances, tax season, profitability, money management, independent stylist, financial organization, salon business, tax tips, budgeting, income tracking

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    Episode 77: Tax Series - How to Pay Yourself as an Independent Stylist

    Contact Heather: [email protected] episode guides independent stylists on how to effectively pay themselves and organize their finances during tax season. Heather Podlesney shares practical tips on setting up accounts, mindset shifts, and creating a stable income system.Chapters00:00 Introduction to the Hair Hustle Podcast00:57 Understanding Tax Season for Independent Stylists02:21 The Mindset Shift: From Stylist to Business Owner05:41 How to Pay Yourself as an Independent Stylist09:12 Organizing Your Finances for StabilityKeywordsindependent stylist, pay yourself, business finances, tax season, salon owner, financial organization, money management, income stability

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    Episode 76: The Tax Series - THREE Numbers Every Stylist Should Know for Tax Season

    Contact Heather: [email protected] this episode, Heather Podlesney breaks down the three key numbers independent stylists need to know before tax season. She offers practical tips on setting income goals, understanding expenses, and estimating tax payments to reduce financial stress and boost confidence.Chapters00:00 Introduction to the Hair Hustle Podcast01:00 Navigating Tax Season for Stylists02:10 Understanding Your Income Goal05:59 Calculating Monthly Costs and Expenses08:28 Tax Percentages and Saving for Taxes12:05 Mindset and Confidence in BusinessKeywordshair stylist, tax season, income goals, expenses, self-employment taxes, financial planning, salon business, independent stylist, money management, tax tips

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    Episode 75: If I Saved ZERO for Tax Season So Far (here is exactly what I would do)

    Tax Season Prep for Stylists: Organize, Plan, and Execute with Confidence: In this episode of the Hair Hustle Podcast, Heather Podlesney breaks down practical steps for freelance stylists and small business owners to prepare for tax season — even if they feel unorganized or overwhelmed. Learn how to avoid panic, get clear on your numbers, and work effectively with tax professionals.Key Topics:The common anxiety around approaching tax season, especially for independent stylistsThe importance of not panicking and maintaining a clear head to assess financialsHow to organize your expenses and income to be ready for tax filingThe role of a tax professional and why hiring one is criticalCreating a plan based on your income and expenses, including quarterly paymentsStrategies to estimate taxes owed if you have no savings yetHow payment plans and extensions can help manage tax liabilitiesBuilding a system of awareness around your finances for future tax seasonsThe importance of patience and self-compassion in managing moneyTimestamps:00:00 - Why tax season can cause anxiety for stylists 00:27 - The importance of staying calm and not panicking 00:53 - Common mistakes and misconceptions about taxes in the industry 01:18 - How to get clear on your finances and organize your numbers 02:15 - The importance of working with a tax professional instead of DIY 03:11 - Understanding income, expenses, and planning for taxes 03:41 - Tips for estimating how much you owe and setting aside funds 04:12 - Creating a tax-saving system and staying ahead for future years 05:09 - Paying quarterly estimates and how to set up your business properly 06:21 - Adjusting payments and planning for tax year-end liabilities 07:47 - How to use professional help to set up payment plans and extensions 09:07 - Addressing changes in family or business situation that affect taxes 10:03 - Final reminders: stay informed, plan ahead, and reach out for professional help 10:32 - Action steps: organize your financial records and find a tax pro 11:01 - Encouragement to build awareness around money and reduce shameConnect with Heather: [email protected] this episode be your turning point for stress-free tax planning. Remember, understanding your numbers is the key to building a more confident and organized business. Reach out if you have questions — you’re doing an amazing job!

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    Episode 74: Are You Only Calling Your Sales Consultant When You're Low on 9V? Putting the CONSULT in Consultant with Melissa Gross

    Contact Heather: [email protected] or work with Melissa Gross: 616-299-4869 and [email protected] this episode, Heather Podlesny interviews Melissa Gross, a seasoned salon sales consultant with over 25 years of industry experience. They discuss how stylists and salon owners can leverage sales consultants for business growth, retail success, and industry insights, emphasizing community, confidence, and strategic systems.Chapters00:00 Introduction and Guest Introduction01:20 Melissa Gross's Industry Journey and Experience03:38 Successful Salon Systems and Retail Strategies06:17 Misunderstandings About Sales Consultants' Role09:12 Industry Trends: Cleaner Ingredients and Sustainability11:33 Helping Struggling Stylists and Small Salons14:47 Maximizing Value from Your Sales Consultant19:23 Add-on Services and Business Growth Ideas21:42 Melissa's Unexpected Industry Insights24:11 Community, Support, and Overcoming Industry Challenges27:02 Salon Owner and Stylist Complaints and Misconceptions30:02 Addressing Common Salon Industry Complaints31:49 Melissa's Advice for Engaging with Sales Consultants35:33 Supporting Your Salon Community and Collaboration37:15 Closing Remarks and Resources for ListenersKeywordsSalon sales, retail strategies, industry insights, salon community, business growth, salon owner tips, sales consultant role, salon success, hair industry trends

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    Episode 73: The Slept on Social Post You Need to Start Today!

    SummaryDiscover why carousels are making a comeback in social media marketing, especially for hairstylists and salon owners. Learn practical strategies to create engaging carousels that educate, tell stories, and boost your social media presence without the overwhelm of video content.Chapters00:00 Introduction to the resurgence of carousels01:50 Why carousels slow down swipers and increase engagement02:55 Carousels for education, explanation, and storytelling03:45 When to use a carousel instead of a reel04:21 Content ideas for hairstylists and salons06:16 Creating a simple carousel formula07:19 The importance of a strong hook in carousels08:40 Structuring your carousel: from hook to call to action11:43 Shifting focus from likes to saves for engagement12:41 Common mistakes to avoid in carousel contentKeywordssocial media marketing, carousels, reels, hairstylist marketing, content strategy, engagement, storytelling, social media tips

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    Episode 72: Organize Your Content & Kick the Overwhelm of Social Media

    Contact Heather: [email protected] this episode, Heather Podlesney shares a practical framework for stylists to simplify and improve their social media content strategy. She introduces the four E's of content—Educate, Elevate, Entertain, and Encourage—and offers actionable tips to build confidence and consistency in posting.Key Topics The 4 E's of content: Educate, Elevate, Entertain, EncourageCreating a consistent posting scheduleBuilding confidence in social media marketingEngagement strategies for stylistsSimplifying content creationKeywordssocial media, content strategy, hair stylist, marketing, engagement, social media tips, salon marketing, content creation, social media framework, Heather Podlesney

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    Episode 71: REEL Talk

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, Heather Podlesney shares essential tips for hairstylists on creating effective short form videos and reels. She emphasizes the importance of keeping the process simple, focusing on three key components: the hook, the bridge, and the call to action. By using relatable analogies, Heather guides listeners through the steps to engage their audience and drive action, ultimately enhancing their social media presence.Chapters00:00 Introduction to Short Form Video Creation01:10 Understanding the Importance of Hooks03:52 The Bridge: Delivering Your Content05:41 The Call to Action: Engaging Your AudienceKeywordsshort form videos, reels, social media, hairstyling, content creation, marketing strategies, engagement, beauty industry, salon business, video tips

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    Episode 70: Take Your Money on a Date!

    FREEBIE: Money Date Cheat SheetWant to be a guest on The Hair Hustle Podcast? Contact Heather at [email protected] this episode of the Hairhousel Podcast, Heather Podlesny discusses the concept of 'money dates'—a structured approach to managing personal and business finances. She emphasizes the importance of regular check-ins with finances to reduce anxiety and improve financial awareness. Heather outlines the steps to implement money dates, including setting a consistent schedule, focusing on key financial metrics, and asking constructive questions. The episode concludes with an invitation to access a cheat sheet to simplify the process of starting money dates.Chapters00:00 Introduction to Money Dates01:04 Understanding Money Dates04:43 Implementing Money Dates08:13 The Structure of a Money Date12:44 Closing the Money Date13:17 The Impact of Money DatesKeywordsmoney dates, financial planning, salon business, budgeting, personal finance, stylist strategies, salon owner tips, financial awareness, money management, emotional connection to money

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    Episode 69: Stick to the Things You CAN Control!

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, host Heather Podlesney discusses the challenges stylists face in the beauty industry, particularly focusing on what they can and cannot control. She emphasizes the importance of mental health and the need to let go of things outside of one's control, such as cancellations and client spending habits. Heather encourages stylists to focus on clear communication, service structuring, and budgeting as areas they can influence. The episode concludes with a practical exercise for listeners to identify what they can control and what they need to let go of, promoting a healthier mindset in their professional lives.Chapters00:00 Introduction to the Hair Hustle Podcast00:35 Understanding the Beauty Industry's Challenges00:41 What Stylists Can and Cannot Control03:01 The Importance of Letting Go07:21 Focusing on What You Can Control09:14 Shifting from Reaction to Intention10:43 Practical Exercise for Stylists12:41 Conclusion and Next StepsKeywordsbeauty industry, salon management, stylist tips, mental health, control, communication, client relationships, business strategies, self-care, professional growth

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    Episode 68: Minisode Pep Talk - Consumer Behavior is Changing, ARE YOU?

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, Heather Podlesney discusses the evolving landscape of consumer behavior in the beauty industry. She emphasizes the importance of understanding shifts in guest spending habits, the need for clear pricing, and the necessity for stylists to adapt their strategies to meet changing consumer expectations. Heather encourages stylists to analyze their business metrics, embrace a mindset shift, and focus on providing value to clients to thrive in 2026 and beyond.Chapters00:00 Introduction to Hair Hustle Podcast00:52 Understanding Consumer Behavior02:55 Shifts in Guest Spending Habits04:45 The Importance of Clear Pricing08:19 Mindset Shift in the Beauty Industry09:53 Adapting to New Consumer ExpectationsKeywordshair salon, consumer behavior, stylist tips, salon business, guest spending, financial awareness, mindset shift, beauty industry, retail strategies, salon success

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    Episode 67: If Money Feels Heavy Right Now...

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, host Heather Podlesney addresses the current financial climate affecting stylists and salon owners. She emphasizes the importance of developing a budgeting habit rather than just focusing on the numbers. Drawing from her own experiences and conversations with industry peers, Heather shares insights on how to navigate the emotional weight of money management, especially during uncertain times. She encourages listeners to view budgeting not as a punishment but as a form of permission to make informed financial decisions that support their lives and businesses.Heather also discusses the cyclical nature of income in the beauty industry, particularly the seasonal dips that stylists often face. She reassures listeners that feeling stressed about money is common and does not equate to being bad at business. Instead, she advocates for a proactive approach to budgeting, suggesting that stylists take control of their finances by regularly reviewing their income and expenses. By fostering a positive mindset around budgeting, Heather aims to empower her audience to create a sustainable financial future in the beauty industry.Chapters00:00 Introduction to the Hair Hustle Podcast00:21 Reflecting on Financial Challenges00:43 The Importance of Budgeting Habits05:17 Understanding Income Fluctuations10:29 Changing Your Money Mindset14:12 Practical Steps for Budgeting19:23 Closing Thoughts and EncouragementKeywordsbudgeting, financial advice, beauty industry, salon owners, money management, hairstylists, financial habits, income stability, salon business coach, Hair Hustle Podcast

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    Episode 66: REAL Tips to Motivate Your Salon Team or Stylist Bestie to POST on Social

    Contact Heather: [email protected] Notes Not working today! I had some technical errors, but here is the FREE new guest template I talked about!NEW GUEST TEMPLATE that actually gets guests!See you next week!

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    Episode 65: Tell Yourself These 4 SIMPLE Things to Keep Your 2026 Momentum

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, host Heather Podlesney shares essential insights for stylists as they enter 2026. She emphasizes the importance of understanding profitability versus mere busyness, the necessity of charging appropriately for services, and the significance of setting healthy boundaries. Heather also encourages stylists to embrace their roles as CEOs of their businesses and to practice kindness in their interactions, recognizing that everyone faces challenges. This episode serves as a motivational guide for stylists to start the new year with clarity and purpose.Chapters00:00 Welcome to the Hair Hustle Podcast02:32 Setting the Stage for 202602:56 Understanding Profitability vs. Busyness05:48 The Importance of Charging What You Deserve07:51 Establishing Healthy Boundaries10:43 Embracing Your Role as CEO12:56 The Power of Kindness in the IndustryKeywordshair, salon, stylists, business coaching, profitability, boundaries, self-care, kindness, 2026 goals, beauty industry

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    MOST PLAYED of 2025: Episode 31 The Content Plan You Actually Need

    This was the number 2 most downloaded episode of 2025! Number 1 was episode 51: When the Dream Team Ends. It is the end of my corporate journey, but I wanted the last episode to be something for you to take away and use now to make your year better! If you would like to give a listen to the end of my corporate journey, go for it! This is one is meant for you!Contact Heather at [email protected] this episode of the Hair Hustle Podcast, Heather Podlesney shares valuable insights on simplifying social media strategies for hairstylists. She emphasizes the importance of consistency, intentional posting, and creating a content plan that includes connection, education, and proof. Heather provides practical examples and tips to help stylists build trust, showcase their expertise, and engage with their audience effectively.Chapters00:00:00 Introduction to Social Media Strategy00:03:00 Creating a Content Plan00:06:00 Building Trust and Engagement00:09:00 Showcasing Expertise and Proof00:12:00 Conclusion and Final TipsKeywordsHair Hustle Podcast, social media strategy, hairstylists, consistency, content plan, connection, education, proof, Heather Podlesney, salon marketing

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    Episode 63: The 20 Minute RESET

    Contact Heather: [email protected] @thehairhustle.podcast on IG and FBFREE 20 Minute RESET Checklist HERESummaryIn this episode of the Hair Hustle Podcast, host Heather Podlesney reflects on the past year and introduces a simple 20-minute reset process for stylists and salon owners to prepare for the upcoming year. She emphasizes the importance of reviewing key business metrics, setting non-negotiables, and choosing a theme for the year to foster growth and productivity. Heather encourages listeners to take actionable steps to improve their business and personal development as they transition into the new year.Chapters00:00 Introduction and Year-End Reflections02:36 The 20-Minute Year-End Reset Process05:23 Identifying Key Business Metrics07:49 Setting Non-Negotiables and Themes for the YearKeywordshair, beauty, salon, business coaching, year-end reset, personal development, stylist strategies, salon owner tips, productivity, growth

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    Episode 62: Cheap is fast but definitely NOT FREE - Helping you be a better buyer in your business

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, host Heather Podlesney discusses the critical distinction between price and cost, emphasizing that the cheapest option may not always be the best choice for stylists and salon owners. She explores how purchasing decisions impact not only finances but also time and client experience. Heather encourages listeners to consider the long-term value of their purchases and to prioritize quality over price in order to enhance their business and client satisfaction.Chapters00:00 Introduction to Hair Hustle Podcast00:53 Understanding Price vs. Cost02:29 The Impact of Cheap Options07:56 Evaluating Value Over Price11:46 Key Questions for Smart PurchasesKeywordshair salon, price vs cost, business strategies, salon management, client experience, value over price, beauty industry, stylist tips, financial advice, salon coaching

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    Episode 61: The Shame Game Spiral

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, host Heather Podlesny discusses the emotional challenges faced by stylists in the beauty industry, particularly the feelings of shame and vulnerability that can arise during slower business periods. She emphasizes the importance of tracking numbers to combat these feelings and encourages stylists to reframe their mindset regarding market changes. The conversation also touches on the impact of social media on perceptions of success and the necessity of adapting to a more sustainable business model.Chapters00:00 Introduction to the Hair Hustle Podcast01:23 The Shame Game: Acknowledging Vulnerability04:52 Understanding Industry Trends and Emotional Impact09:59 Tracking Numbers: The Key to Overcoming Shame12:08 Adjusting to Market Changes: Reframing Expectations19:39 Strategies for Success: Embracing Change and GrowthKeywordsHair Hustle Podcast, beauty industry, shame, emotional impact, tracking numbers, market changes, sustainable business, salon strategies, stylist coaching, industry trends

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    Episode 60: Leading YOU - When you don't think you are a LEADER!

    Contact Host Heather: [email protected] Heather Spencer: [email protected] Spencer's Leadership Workbook & Freebie: HERESummaryIn this episode of the Hair Hustle Podcast, host Heather Podlesney welcomes Heather Spencer, a seasoned beauty industry professional with over 27 years of experience. They discuss the importance of leadership in the salon environment, emphasizing the need for self-leadership as a foundation for leading others. Heather shares her journey from stylist to salon owner and educator, highlighting the challenges and lessons learned along the way. The conversation also touches on daily habits to avoid burnout, the significance of mindset, and the balance between family and career. Heather offers insights on establishing non-negotiables in life and the importance of setting boundaries to protect one's energy. The episode concludes with Heather introducing her leadership workbook, designed to help others define their leadership style and goals.Chapters00:00 Introduction to the Hair Hustle Podcast01:13 Heather Spencer's Journey in the Beauty Industry03:50 The Importance of Leadership in the Salon05:07 Leading Yourself First: The Foundation of Leadership09:27 Daily Habits for Stylists to Avoid Burnout12:02 Mindset and Energy in Client Interactions19:05 Problem Solving as a Key Leadership Skill21:51 Balancing Family and Leadership in the Beauty Industry25:44 The Trade-Offs of Flexibility28:00 Navigating Corporate Challenges29:54 The Journey of an Educator36:29 Establishing Non-Negotiables42:25 Setting Boundaries and Managing Energy46:45 Leadership Workbook InsightsKeywordsleadership, salon, beauty industry, self-care, burnout, family balance, daily habits, problem solving, non-negotiables, hairstylist

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    Episode 59: The $1,000 Hour - What is draining you?

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, Heather Podlesney discusses the importance of energy management for stylists, particularly during the busy holiday season. She introduces the concept of the $1,000 hour, emphasizing that stylists should value their time and energy as they would their earnings. Heather encourages listeners to identify energy leaks, set boundaries, and implement strategies to recharge and prevent burnout. The episode serves as a reminder for stylists to prioritize their well-being while navigating the demands of their profession.Chapters00:00 Introduction to Energy Management00:22 Understanding the $1,000 Hour Mindset01:54 Protecting Your Energy03:59 Identifying Energy Leaks05:38 Strategies to Recharge and RefocusKeywordsenergy management, $1000 hour, salon business, boundaries, burnout prevention, time management, self-care, productivity, salon strategies, holiday season

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    Episode 58: Winging it vs WINNING it

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, host Heather Podlesny discusses the importance of planning and organization for stylists, especially during the chaotic holiday season. She emphasizes the need to transition from merely surviving to thriving by implementing effective scheduling and administrative practices. Heather introduces the 80-20 rule, encouraging stylists to focus on the most impactful tasks to enhance their productivity and well-being. The episode concludes with a motivational call to action for listeners to take control of their schedules and start winning instead of winging it.Chapters00:00 Introduction to the Hair Hustle Podcast00:28 Navigating the Holiday Chaos01:13 From Surviving to Thriving02:37 The Importance of Planning04:29 Implementing the 80-20 Rule06:10 Conclusion and Call to ActionKeywordshair hustle, salon business, planning, productivity, holiday season, stylist tips, time management, thriving, admin work, 80-20 rule

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    Episode 57: The Daily BIG THREE - Pick 3 Simple Things Everyday to take control of your life!

    Contact Heather: [email protected] to full focus planner: HERESummaryIn this episode of the Hair Hustle Podcast, host Heather Podlesney discusses the importance of organization and time management for salon owners and busy professionals. She introduces the 'Big Three' method, a strategy designed to help individuals prioritize their tasks and reduce feelings of overwhelm. Heather emphasizes the significance of brain dumping to clear mental clutter and shares practical tips for implementing the Big Three in daily life. The episode concludes with encouragement to share the method with others who may benefit from improved organization.Chapters00:00 Introduction to the Hair Hustle Podcast00:25 Feeling Overwhelmed: The Need for Organization01:43 The Big Three: A Time Management Strategy03:53 The Importance of Prioritizing Tasks05:36 Brain Dump: Clearing Mental Clutter08:05 Creating Your Running List10:00 Conclusion and Call to ActionKeywordsorganization, time management, salon owners, productivity, big three method, mental clarity, overwhelm, planning, business strategies, self-care

  28. 57

    Episode 56: Chair Money - What Every Stylist Should Track Monthly

    Contact Heather: [email protected] Take Control of your Money Worksheet HERESummaryIn this episode of the Hair Hustle Podcast, Heather Podlesney discusses the concept of 'chair money'—the income stylists retain after expenses. She emphasizes the importance of tracking finances, understanding income allocation, and managing expenses effectively. Heather provides practical advice on how to categorize income and expenses into three buckets, ensuring stylists can maintain financial health and achieve their goals. The episode concludes with tips on establishing a routine for financial tracking to reduce stress and enhance business management.Chapters00:00 Introduction to Chair Money01:27 Understanding Chair Money03:48 Tracking Your Income and Expenses08:03 The Three Buckets of Financial Management11:09 Using Data to Make Informed Decisions15:45 Establishing a Routine for Financial TrackingKeywordschair money, financial tracking, salon business, independent stylist, budgeting, salon expenses, income management, stylist coaching, salon profitability, salon growth

  29. 56

    Episode 55: Mindfulness - What it means to you & How to apply it

    Contact Heather: [email protected] in the $59 offer mentioned today? - Contact Joe! Contact Joe via email: [email protected] Contact Joe via phone: 201-739-0548Do Good Consulting Website: https://dogoodconsulting.co/In this episode of the Hair Hustle Podcast, host Heather Podlesney welcomes Joe Sileo, a seasoned professional in the beauty industry, to discuss the importance of mindfulness, human connection, and personal development for stylists and salon owners. Joe shares insights from his extensive experience in training and development, emphasizing the need for stylists to connect with their clients and avoid burnout through mindful practices. He introduces his upcoming program, 'Finish Strong, Start Unstoppable,' designed to help participants set and achieve their goals for the upcoming year while maintaining a balanced approach to their personal and professional lives.Chapters00:00 Introduction to the Hair Hustle Podcast02:35 Meet Joe Sileo: A Journey in Beauty Industry Training04:58 The Importance of Human Potential in the Beauty Industry10:24 Mindfulness: A Tool for Personal and Professional Growth16:51 Avoiding Burnout: Mindfulness Strategies for Stylists23:39 Mindful Planning: Finishing Strong and Starting Unstoppable32:53 The Journey of Connection and Reflection34:29 Nuggets of Wisdom: Staying Focused and Present36:46 The Importance of Connection in the Industry39:31 Letting Go: The Art of Not Picking Up Others' Burdens40:33 Moving Forward: Strategies for Progress44:41 Creating a Culture of Support: The Eight-Minute Rule46:17 Mindful Program Launch: Preparing for Success49:20 The Value of Information: Simplifying Learning52:08 Creating Unique Experiences in the Salon Industry55:26 Surviving and Thriving: Building Momentum for 202657:56 Procrastination: A Path to Mindfulness and ClarityKeywordsHair Hustle, beauty industry, mindfulness, salon owners, stylist training, Joe Sileo, burnout, human connection, personal development, salon culture

  30. 55

    Episode 54: You're Not Burnt Out - Social Media Edition

    Contact Heather: [email protected] Client ExerciseHoliday EVERYTHING GuideSummaryIn this episode of the Hair Hustle Podcast, Heather Podlesney addresses the prevalent issue of social media burnout among stylists. She shares her personal experiences and insights on the challenges of content creation, emphasizing that feeling burnt out is common and not a reflection of one's abilities. Heather discusses various triggers of burnout, such as posting without purpose and the dangers of comparison, and offers practical strategies to combat these feelings. She encourages listeners to create content with intention, focus on connection rather than perfection, and provides creative content ideas to inspire engagement and growth in their social media presence.Chapters00:00 Introduction to Social Media Burnout07:20 Identifying Burnout Triggers14:18 Strategies to Combat Burnout18:07 Creating with Purpose and Planning24:39 Inspiration and Series IdeasKeywordssocial media burnout, content creation, hairstylist tips, salon marketing, social media strategies, creative content, burnout triggers, salon business, social media tips, hairstylist community

  31. 54

    Episode 53: A Decade of Changes or Evolving? You pick!

    Contact Heather: [email protected] this episode of the Hair Hustle Podcast, Heather Podlesney discusses the enduring principles in the beauty industry that have remained constant despite changes over the years. She emphasizes the importance of relationships and connections with clients, the power of word-of-mouth referrals, the necessity of mastering one's craft, the reality of hard work behind the chair, and the significance of key indicators in salon business. Heather provides insights and tough love for stylists looking to thrive in their careers while maintaining a focus on what truly matters in the industry.00:00 Introduction to Hair Hustle Podcast02:47 Tried and True Principles in the Beauty Industry04:12 The Importance of Relationships and Connections07:02 The Power of Word of Mouth Referrals08:30 Mastering Your Craft: Skills That Matter12:55 The Reality of Hard Work Behind the Chair16:16 Key Indicators in Salon Businesshair hustle, salon business, beauty industry, relationships, referrals, craft mastery, hard work, key indicators, coaching, stylist success

  32. 53

    Episode 52: Then vs Now - The Biggest Differences when working Behind the Chair

    Chapters00:00 Introduction to Changes in the Beauty Industry03:50 The Impact of Social Media and Marketing06:27 Advancements in Technology and Online Booking07:47 Evolution of Education and Accessibility12:05 Shifting Client Expectations15:23 Changes in Product Technology and Processing TimesKeywordsbeauty industry, social media, marketing, technology, client expectations, education, product technology, salon business, hairstyling, coaching

  33. 52

    Episode 51: When the Dream Team Ends - The End to My Corporate Journey

    Chapters00:00 Introduction to the Journey04:33 Leaving Corporate America09:05 The Dream Job in Sales15:38 The Impact of COVID-1927:52 Realizations and Reflections30:36 Navigating Corporate Challenges35:12 Personal Transformations and New Beginnings39:58 Facing Uncertainty and Change45:55 Decisions and Reflections52:32 Lessons Learned and Moving ForwardKeywordsbeauty industry, corporate life, personal growth, career change, salon business, emotional journey, COVID-19 impact, entrepreneurship, self-care, empowerment

  34. 51

    Episode 50: Pt 4 Holiday Series - How to Track your Holiday Progress

    Contact Heather: [email protected] TO FREEBIE https://heatherpod.kit.com/133031041fLINK TO PLAYBOOK Retail Promo Playbook for $69TakeawaysTracking is essential for success in salon businesses.What gets measured gets managed; it's crucial to track performance.Retail is not just extra profit; it matters for every salon.Gift cards can significantly boost cash flow and attract new clients.Incentives can energize teams and enhance the holiday experience.Key Performance Indicators (KPIs) should be established and monitored.Setting a baseline helps in comparing future performance.A holiday roadmap and checklist can streamline planning.January can be a productive month with the right strategies.Continuous improvement is key; always aim to beat your previous performance.Chapters00:00 Introduction to the Holiday Series01:01 The Importance of Tracking in Business01:48 Team Incentives and Planning for Success03:43 Recap of Previous Episodes06:48 Understanding Key Performance Indicators08:39 Setting Up for the Holiday Season14:51 Creating a Holiday Roadmap17:42 Preparing for January and February20:23 Conclusion and Next StepsKeywordssalon business, holiday strategies, tracking performance, retail sales, gift cards, salon incentives, beauty industry, business coaching, salon success, holiday planning

  35. 50

    Episode 49: Holiday Series Pt 3 - Make MORE Money this Holiday with Business Boosters

    Contact Heather: [email protected] Holiday Plan!!!Retail Promo PlaybookSummaryIn this episode of the Hair Hustle Podcast, Heather Podlesney discusses effective strategies for salon owners and stylists to boost their business during the holiday season. She emphasizes the importance of beauty business boosters, including holiday menus, add-ons, team incentives, and creating a festive experience for clients. Heather provides actionable ideas for service menus, effective add-on services, and incentives for both guests and team members, all aimed at enhancing the salon experience and increasing revenue. The episode concludes with a call to action for listeners to implement these strategies and share the podcast with others in the beauty industry.TakeawaysBeauty business boosters are essential for increasing service revenue.Holiday menus and add-ons can enhance client experience.Creating a festive atmosphere encourages spending.Team incentives improve morale and engagement.Service menus should include seasonal options.Small add-on services can significantly increase revenue.Use AI to help create effective scripts for promotions.Incentives for guests can drive sales and loyalty.Simple gestures can make a big impact on team motivation.Sharing knowledge and resources benefits the entire salon community.Chapters00:00 Introduction to Beauty Business Boosters02:46 Holiday Menus and Add-Ons05:46 Creating a Festive Experience08:42 Team Incentives and Morale11:38 Service Menu Ideas14:45 Effective Add-On Services17:14 Utilizing AI for Marketing20:17 Guest and Team Incentives23:07 Wrapping Up and Future StepsKeywordsbeauty business, salon strategies, holiday promotions, service add-ons, team incentives, client experience, retail strategies, salon management, beauty industry tips, holiday season planning

  36. 49

    Episode 48: Salon Holiday Series Pt 2 - Why You Need Gift Cards

    Contact Heather: [email protected] Fool Proof Roadmap: https://heatherpod.kit.com/133031041fHere are the show notes for your Apple Podcasts episode on the Hair Hustle Podcast:Title: The Power of Gift Cards in the Salon IndustryEpisode Description: In this episode of the Hair Hustle Podcast, host Heather Podlesney dives into the world of gift cards and their impact on salon businesses. Discover why gift cards are a game-changer for both small and large salons, and learn strategies to maximize their potential. Heather shares eye-opening statistics, promotional tactics, and tips on managing gift card revenue effectively. Whether you're an independent stylist or a salon owner, this episode is packed with insights to boost your business during the holiday season.Key Takeaways:Gift card sales in beauty and wellness are up 20% year over year. The average spend on a gift card is $142, with 25% of redemptions from new clients. Strategies for organizing gift card revenue and promotional ideas to increase sales. Importance of National Use Your Gift Card Day and how to leverage it.Call to Action: Don't miss out on the opportunity to grow your salon business with gift cards. Share this episode with fellow stylists and salon owners, and start implementing these strategies today!Hashtags: #HairHustlePodcast #SalonSuccess #GiftCardStrategy

  37. 48

    Episode 47 The Holiday Series Pt 1: Why You Need Retail This Holiday Season

    2025 Holiday Guide: https://heatherpod.kit.com/133031041fContact Heather: [email protected]:00 Welcome to the Hair Hustle Podcast00:57 The Importance of Holiday Strategy07:14 Retail: A Key to Salon Success11:38 Understanding Retail Statistics20:06 Setting Targets for Holiday Retail25:45 Planning Your Inventory31:59 Creating a Marketing Calendar36:08 Looking Ahead: Future Episodes

  38. 47

    Episode 46: Raise Your Prices, NOT Your Anxiety

    Contact Heather with questions, topic ideas or coaching at [email protected]:00 Introduction to the Hair Hustle Podcast01:22 Understanding the Anxiety of Raising Prices03:35 Personal Experiences with Pricing Strategies06:26 The Shift from Bundling to A La Carte Pricing09:19 Recognizing the Right Time to Raise Prices12:07 Letting Go of Money Anxiety14:12 Communicating Price Changes Effectively17:40 Handling Client Pushback on Price Increases29:38 Empowering Stylists to Raise Prices with Confidence

  39. 46

    Episode 45: The 90-Day Power Plan for Stylists

    Episode 45: The 90-Day Power Plan for StylistsEpisode Description: Join Heather Podlesney in Episode 45 of the Hair Hustle Podcast as she unveils the 90-Day Power Plan tailored for stylists. This episode is packed with actionable strategies to enhance your guest experience, optimize pre-booking systems, and boost your retail and upselling techniques. Heather shares insights on setting realistic financial goals and maintaining holiday boundaries, ensuring you hit the holiday rush with a full book and a healthy bank account.Key Takeaways:Focus on guest experience and pre-booking in September. Enhance retail systems and upselling in October. Control booking and set holiday boundaries in November. Set achievable financial goals and track progress weekly. Explore creative marketing ideas like the "Try Me" menu and pre-booking contests.Next Episode Preview: Tune in next week for Episode 46, where Heather discusses raising your prices without raising your anxiety.Contact: For questions or feedback, email Heather at [email protected]:00 Introduction to the Hair Hustle Podcast00:50 Introducing the 90-Day Power Plan02:42 Recap of Previous Episode and Mindset Shifts03:28 Breaking Down the 90-Day Framework05:31 September Focus: Guest Experience and Pre-Booking09:59 October Focus: Retail and Upselling Strategies12:48 November Focus: Booking Control and Holiday Boundaries15:10 Setting Financial Goals for the Holiday Season18:55 Marketing Ideas for Increased Sales22:44 Client Appreciation and Gift Ideas23:28 Conclusion and Next Episode Teaser

  40. 45

    Episode 44: SEASON 2 KICKOFF The 2025 Mini Reset We ALL Need

    Contact Heather: [email protected] Control of Your Money FREEBIE: https://heatherpod.kit.com/c9f316e83400:00 Welcome to the Hair Hustle Podcast01:25 Mid-Year Reset: Reflecting and Planning Ahead06:34 Three Big Mindset Shifts for Stylists18:30 Mini Reset: Action Plan for August

  41. 44

    Episode 43: REPLAY #1 MOST Downloaded - TEN Ways to make 2025 a Success Before it Begins

    SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1THE MOST downloaded episode - TEN Ways to make 2025 a Success BEFORE it BeginsAny questions, please reach out to [email protected]

  42. 43

    Episode 42: REPLAY #2 Most Downloaded - Part 1 of the Guest Experience Series

    SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1Number 2 most downloaded episode - Part 1 of the Guest Experience SeriesAny questions, please reach out to [email protected]

  43. 42

    Episode 41: REPLAY #3 Most Downloaded - The One Content Plan You Can START TODAY

    SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1Number 3 most downloaded episode - The Content Plan you can START TODAYAny questions, please reach out to [email protected]

  44. 41

    Episode 40: REPLAY #4 Most Downloaded - Evolve or Expire with Beck DuRussel

    SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1Number 4 most downloaded episode - Evolve or Expire with BECKY DuRusselAny questions, please reach out to [email protected]

  45. 40

    Episode 39: REPLAY #5 Most Downloaded Episode - 5 Steps to Holiday Sucess!

    SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1Number 5 most downloaded episode - THE FIVE STEPS TO HOLIDAY SUCCESS!Any questions, please reach out to [email protected]

  46. 39

    Episode 38: Understanding How Feelings lead to BIG Sales with a Multi-passionate Industry Power House

    Follow Sheryl:IG: @sheryldorais @thesassygardenersContact Heather: [email protected]:00 Introduction to the Hair Hustle Podcast01:13 Meet Sheryl Dorais: A Multi-Passionate Entrepreneur06:02 Sheryl's Journey in the Beauty Industry08:42 Starting Your Own Makeup Line11:01 The Importance of Customer Service in Sales20:02 Embracing Social Media for Business29:12 Being a Multi-Passionate Entrepreneur34:38 Advice to Younger Self

  47. 38

    Episode 37: Guest Experience Series Pt 5 - How Guest Experience Fuels Growth

    Contact: [email protected]:00 Introduction to the Hair Hustle Podcast01:05 The Importance of Guest Experience01:48 Word of Mouth as a Marketing Tool03:17 Driving Organic Growth Through Experience06:11 Encouraging Referrals Without Awkwardness09:32 The Rebooking Ritual11:53 Recap of the Guest Experience Series

  48. 37

    Episode 36: Guest Experience Series Pt 4 - Talk Retail to Me

    Contact Heather: [email protected]:00 Introduction to the Hair Hustle Podcast01:14 Customer Experience Series: Talk Retail to Me03:07 Reframing Retail: From Selling to Serving05:04 Retail as Part of the Guest Experience07:57 Overcoming Fears in Retail Conversations12:00 Effective Strategies for Discussing Retail20:58 Consistency in Retail: Building Trust and Loyalty

  49. 36

    Episode 35: Guest Experience Series Pt 3 - Client Love is a Two-way Street

    Reach out to Heather: [email protected] 23 with Emily Bautista of Bonded HERE00:00 Introduction to the Hair Hustle Podcast01:04 The Importance of Client Experience03:26 Setting Healthy Boundaries09:06 Common Boundary Struggles14:15 Elevating Client Experience with Boundaries18:52 Conclusion and Next Steps

  50. 35

    Episode 34: Bridging the Gap between Science & Beauty with Atilola Moronfolu

    The FREE Bootcamp & 12 Signs Guide HEREContact Atilola: [email protected] on IG @thegoodhairtribeChapters00:00 Introduction to the Hair Hustle Podcast02:49 Meet Atilola: Bridging Science and Beauty05:47 The Journey to Becoming a Trichologist08:00 Understanding Hair Loss: A Stylist's Perspective13:56 Signs of Hair Loss and Scalp Health15:52 The Good Hair Tribe Bootcamp Overview18:37 The Head Coaching Boot Camp Overview22:42 Empowering Hairstylists as Coaches23:43 Effective Communication with Clients27:33 Bridging the Gap in Hair Coaching33:29 Advice to My Younger Self

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ABOUT THIS SHOW

Welcome to The Hair Hustle Podcast, where business meets beauty! Hosted by Heather Podlesney, a salon coach with over 20 years of industry experience, over a decade of coaching market leading salons, and passion for helping stylists succeed, this podcast is your go-to resource for mastering the business side of the salon industry. Each week, we cover practical tips on budgeting, time management, retail strategies, and promotions to help you grow your profits and run a thriving salon business. Whether you’re behind the chair or behind the scenes, tune in to learn how to hustle smarter, not harder!

HOSTED BY

Heather Podlesney

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