The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald

What does it really take to future-proof a hotel business? In this episode, we sit with Alessandra Leoni, Head of Hospitality at Focus on Hospitality and co-founder of Next Wave Hospitality, to explore the intersection of technology, people, and performance in modern hospitality.With over 30 years of experience spanning housekeeping to senior commercial and technology leadership roles at brands including Resident Hotels (now Sirius Hotel Group) and Hilton, Alessandra brings a rare perspective: the hotelier's lens applied to the technology conversation.We explore her career journey from operations into revenue, then into full commercial leadership and technology, and what each transition taught her about running a hotel as a single, connected ecosystem rather than a collection of siloed departments.We also dig into the big challenges facing the industry right now (from data accuracy and fragmented tech stacks to the pressure of doing more with less) and what the real opportunity looks like when systems finally start talking to one another.And we hear the story behind Next Wave Hospitality: a growing community built by hoteliers, for hoteliers, creating space for the honest, practical conversations that don't always happen at traditional conferences.In this episode:• How moving from operations into revenue changed the way Alessandra saw the whole business• Why breaking down silos across revenue, sales, marketing and operations is the key to genuine performance• The vision for a truly connected hospitality intelligence ecosystem — and what's standing in the way• Why data accuracy is foundational, and how OTA dependency creates gaps from the very first booking• Balancing the digital guest journey with the irreplaceable human touch• The story behind Next Wave Hospitality and what makes it different from every other industry eventConnect with Us:● Email: ⁠⁠[email protected];● Website:⁠⁠ www.gohalo.co.uk⁠⁠● Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠● LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ ; Alessandra Leoni, MIH; Next Wave HospitalityDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

Fresh from the floors of IHIF Berlin 2026, Michael Donald sits down with Guy Lean, Managing Director of hospitality recruitment specialists Madison Mayfair, to unpack what 2,500 hospitality leaders and 700+ investors were really talking about, beyond the headlines.From cautious optimism in the face of the week's most popular term "geopolitical uncertainty", to the growing recognition of hotels as a standalone institutional asset class, this episode explores what it all means through a people and leadership lens.Guy and Michael discuss why talent investment is accelerating rather than stalling in uncertain times, how emerging markets like Morocco are reshaping people strategy, and why succession planning and bench strength have never been more critical. They also dig into the role of AI — not as a job-killer, but as a performance enabler — and what senior leaders are really asking when the cameras aren't rolling.Connect with Us:Email: ⁠⁠[email protected]; [email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ ; Madison MayfairDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

Is your hotel performing well on paper but falling short on returns? It's time to look beyond RevPAR.In this episode, Ashleigh and Michael are joined by ⁠Graham Norris⁠, Co-Founder of InnPractice, and ⁠Matt Hughes⁠, Founder of Accommodate Consulting, to unpack one of hospitality's most persistent blind spots: the gap between strong trading metrics and actual owner returns.Recorded against the backdrop of IHIF Berlin and timed with the launch of Accommodate Consulting's first Hospitality InnSights White Paper — Returns Beyond RevPAR — this conversation digs into why RevPAR alone is no longer enough, and what owners, investors and operators should really be paying attention to instead.Together, we explore the disconnect between top-line performance and cash flow, the real cost of siloed decision-making, and how rising debt costs are reshaping what success looks like for hotel owners. Graham shares candid examples from his career — from turning around a loss-making five-star hotel to timing CapEx investments during Covid — while Matt breaks down his total value framework: cash today, value tomorrow, and resilience when things go wrong.Whether you're an owner, operator or investor, this episode is a timely reminder that the full picture matters — and that every decision made at the top filters all the way down to the guest experience.🔗 Download the Insights White Paper — Returns Beyond RevPAR — ⁠https://innpractice.com/returns-beyond-revpar-total-value-metrics-that-matter/⁠Connect with Us:Email: ⁠⁠⁠[email protected]⁠; ⁠[email protected]⁠; ⁠[email protected]⁠Website:⁠⁠⁠ www.gohalo.co.uk⁠⁠⁠Instagram:⁠ ⁠⁠@haloitsmichael⁠⁠⁠ and⁠ ⁠⁠@haloitsashleigh⁠⁠⁠LinkedIn:⁠ ⁠⁠Halo Business Consulting⁠⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform.📖 Hospitality Acronym GlossaryNew to the industry or just need a refresher? Here's a quick guide to some key terms used in this episode.RevPAR — Revenue Per Available Room The most commonly used hotel performance metric, calculated by dividing total room revenue by the number of available rooms. While widely reported, it reflects top-line trading only and says nothing about profitability or owner returns.TRevPAR — Total Revenue Per Available Room A broader measure than RevPAR, capturing all revenue streams across the hotel — rooms, food and beverage, spa, parking, and more. Particularly relevant for full-service and lifestyle hotels where non-rooms revenue is significant.GOP PAR — Gross Operating Profit Per Available Room GOP expressed on a per-room basis, allowing for meaningful comparison across hotels of different sizes. As mentioned in this episode, Graham considers this the key operating metric owners should be focused on.NOI — Net Operating Income The income remaining after all operating expenses and fixed charges — such as insurance, property taxes and reserve for replacement — have been deducted. A critical metric for owners and investors assessing the true financial health of an asset.ADR — Average Daily Rate The average revenue earned per occupied room per day. Often used alongside RevPAR, but can be misleading in isolation — a high ADR with low occupancy may still result in weak overall performance.CapEx — Capital Expenditure Investment in physical assets such as refurbishments, FF&E (furniture, fixtures and equipment) and building improvements. As discussed in this episode, the timing of CapEx is a critical strategic lever for owners — particularly during downturns.IHIF — International Hotel Investment Forum One of the hospitality industry's most significant annual investment conferences, held in Berlin. A key gathering point for hotel owners, investors, operators and advisors from across the globe.

In this episode of The Halo Effect, Ashleigh and Michael Donald reflect on International Women’s Day 2026 and what it means for the hospitality industry today.The conversation explores the origins of International Women’s Day, the two themes shaping this year’s discussion, and how the day has been recognised across the UK through panels, events and wider industry debate. Ashleigh and Michael also consider how hospitality businesses can engage with the day in a way that feels thoughtful and aligned with their workplace culture.Ashleigh also shares personal reflections on the role mentorship has played in her own career and why supporting the next generation of talent matters so much, whether through industry, education or more informal guidance along the way.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In this milestone 40th episode of The Halo Effect, Ashleigh and Michael Donald reflect on NoVacancy’s inaugural London show at ExCeL and unpack what it revealed about the future direction of hospitality.Fresh from two energising days on site, Ashleigh shares first-hand observations from across the keynote stages, panels and conversations that defined the event. From long-term thinking to 2030 and the realities of tech integration, to AI-led discovery, brand differentiation, investor priorities and the enduring importance of people, this episode brings together the themes that surfaced again and again.They explore why RevPAR alone no longer tells the full story, how operators are rethinking profitability and performance metrics, and what hotels need to do now to remain discoverable in an AI-driven search landscape. There is also a strong focus on community, sense of place and storytelling, from bringing locals into hotels to avoiding the “sea of sameness” in brand positioning.Ashleigh also reflects on moderating the “Pivot or preserve?” panel, highlights standout sessions from leaders across design, operations, marketing and investment, and shares why NoVacancy felt both optimistic and practical at a time of continued pressure on the sector.If you could not attend or want a considered review beyond the headlines, this episode captures the conversations that mattered most and the questions hospitality leaders are now grappling with.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

Ashleigh and Michael are sharing a quick preview of No Vacancy London, as it opens this morning (25th February 2026) at ExCeL. With 3,000+ attendees and 100+ speakers and exhibitors across two days, they spotlight the themes and some of the sessions likely to shape the year ahead, including AI and hotel discovery, marketing differentiation, tech in practice, data-led market insights, and the independent hotel squeeze.Ashleigh also shares some insights into the panel she is moderating today at 2pm -  Pivot or preserve? The renovation and repositioning dilemma in hospitalityIf you are at Excel, please don’t hesitate to say hello, and if you are thinking of getting some last-minute tickets, you may be able to secure some last minute tickets here. https://www.terrapinn.com/novacancyldn/gohalo-regConnect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

This episode is inspired by Season 2 of The Night Manager (starring Tom Hiddleston), but this one has fewer silk shirts and less international espionage and a bit more fire alarms at 3 am, overbooked nights, and being the person everyone relies on when the hotel and its guests are at their most vulnerable.Ashleigh and Michael look back on their own time working nights across very different properties, from Dublin city centre to remote resort hotels and five-star London properties. They unpack why the night manager role is often misunderstood and why it is one of the most important positions in any hotel: equal parts leader, problem solver, host, safety officer, and communicator.They talk candidly about what hotels can often get wrong, from under-resourcing and limited training to treating nights as a gap to fill rather than a development opportunity. They also share what the role teaches you fast: operational fluency across every department, decision making under pressure, trust and discretion, and the discipline that protect the day team and the guest experience.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Book your ticket to NoVacancy London 2026https://www.terrapinn.com/novacancyldn/gohalo-regDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

What does it take to build confident teams, strengthen service culture, and lead with practical clarity in today’s hospitality landscape?In this episode of The Halo Effect: Hospitality Stories, Ashleigh and Michael Donald are joined by Dan Barnes, Founder and Managing Director of Flourish Hospitality, for a thoughtful discussion on people, performance, and the leadership behaviours that truly shape guest experience.With more than 25 years of experience across luxury hotels, private members’ clubs, restaurants, and major London pre-openings, Dan shares insights from a career dedicated to learning and development. The conversation explores how onboarding, coaching, and consistent standards drive retention, why early investment in soft skills builds stronger future leaders, and how hospitality can continue to differentiate itself through human connection in an increasingly digital world.From generational engagement and practical training design to the evolving role of technology in learning delivery, this episode offers grounded, operationally relevant perspectives for hospitality leaders, operators, and anyone passionate about building high-performing teams.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠   flourishhospitality.co.ukInstagram: ⁠⁠@haloitsmichael⁠⁠, ⁠⁠@haloitsashleigh⁠⁠ and @flourish_hospitalityLinkedIn: ⁠⁠Halo Business Consulting⁠⁠, Dan BarnesBook your ticket to NoVacancy London 2026https://www.terrapinn.com/novacancyldn/gohalo-regDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In this episode of The Halo Effect, Ashleigh and Michael Donald explore what Valentine's Day really means in hospitality and why operators may want to move beyond the old predictable formulas.With February now positioned as a full “month of romance”, they unpack how hotels and restaurants can stand out in an increasingly crowded calendar by focusing on experience-led, connection-driven programming rather than generic offers. From rethinking in-room amenities and questioning the real value of the classic bottle of champagne, to the rise of low and no-alcohol preferences, provenance-led British sparkling wine, and more considered welcome moments, this episode looks at romance through a practical and commercial lens.This is an episode about moving beyond the set menu and the single date, and instead designing hospitality experiences that feel personal and genuinely human.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Book your ticket to NoVacancy London 2026https://www.terrapinn.com/novacancyldn/gohalo-regDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

Hotel marketing in 2026 is not just campaigns and content. It’s about leadership across brand, revenue operations, and guest experience. In this episode, Ashleigh and Michael unpack what fractional marketing support really means, and why it is becoming a serious advantage for hotels navigating tighter margins, shifting guest behaviour, AI-driven discovery, cookieless marketing, and constant operational pressure.They break down where fractional support delivers the most impact: openings and relaunches, repositioning projects, CRM and guest communications audits (including Revinate), F&B concept launches, awards strategies, and building a consistent service culture that matches the brand promise.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Book your ticket to NoVacancy London 2026https://www.terrapinn.com/novacancyldn/gohalo-regDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

January is the month of resets, but guests do not leave their wellness intentions at home when they travel. In this episode, Ashleigh and Michael explore what “supportive wellness” could look like in hospitality, without becoming preachy, restrictive, or trend-led.From the rise of the no and low alcohol movement and supplement culture, to why “environment beats willpower”, they discuss how hotels can reduce friction and make healthier choices feel effortless. They also cover practical, operational realities: VIP amenities that miss the mark, sleep disruption, gym usability, room temperature, and the importance of getting the basics right year-round.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Book your ticket to NoVacancy London 2026https://www.terrapinn.com/novacancyldn/gohalo-regDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In this episode, we take a proper pause after our first week back of the New Year to reflect on what we’re building and how to set your plans up for success, whether you’re running a hotel, leading a team, or growing a business.We talk through why January is the perfect moment to review last year’s results, sense-check your strategy, and update/set your goals for the year. We also share some productivity tips to help make smarter decisions fast, before the year gets away from you.In this episode, we cover:New year planning that sticksABCs of Hotel MarketingThe Pomodoro Technique and how it helps productivityFestive debriefs and Employee review meetingsEmployer branding and succession planningThe Pomodoro Technique and how it helps productivityAI as an assistantAwards and visibilityBook your ticket to NoVacancy London 2026https://www.terrapinn.com/novacancyldn/gohalo-regBest SME Awards (entries close 22 January 2026, 6pm)https://bestsmeawards.co.uk/Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In a world of AI assistants, bots and generative search, a clear and consistent story is no longer a nice-to-have. It is essential.In this episode, Ashleigh and Michael unpack Halo’s ABCs of Storytelling - a practical framework to help hotels and hospitality brands own their narrative from first search to post-stay review. They explore how to join the dots between what is promised in marketing and what guests actually experience on property.Whether you are opening, rebranding or looking to sharpen an existing hotel story, this conversation will help give you a simple structure with plenty of real-world examples.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In this third instalment of our 2026 travel and hospitality trends series, Ashleigh and Michael discuss how travel is shifting from escape to expansion. Drawing on the brilliant Forbes trend series by travel writer Angelina Villa Clarke, alongside insights from The Future Laboratory, Fox Communications and leading hotel brands, they explore what guests will really be looking for in the years ahead.From “sub-holidaying” and “puddling” to sleep tourism, AI-driven discovery and sports travel, this episode looks at how hotels and destinations can respond with more thoughtful, memorable and commercially smart experiences.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In our second Travel Trends episode, Ashleigh and Michael look beyond the classic capital cities to explore how travelers are rediscovering “second” cities, coastal communities, and lesser-known islands in response to over-tourism and rising costs. From Bali, Lombok and Komodo to hill tribe communities in Vietnam, they discuss the realities behind regenerative travel, and how tourism can leave places better than it finds them. The episode also highlights the growing influence of midlife women as “travel powerhouses”, the rise of neurodiverse-friendly adventures and more hyper-focused, purpose-led itineraries.We need to send a big thanks to the contributors and teams behind these articles that inspired some of these discussion points in the episode.eDreams ODIGEO, “A Year in Travel 2025” Lemongrass Travel Trend Report 2026. Spotlight Communication’s “The eight travel trends that will shape 2026.” Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

From decision overload to decision detox, Ashleigh and Michael chat about how travelers are rethinking the way they plan and book their trips. In this first Travel Trends episode, they explore why all-inclusive and fully curated itineraries are making a comeback, how luxury travel advisers and retreat operators are stepping in to remove cognitive load, and where AI powered tools such as ChatGPT and OTAs fit into the new planning journey. We need to send a big thanks to the contributors and teams behind these articles that inspired some of this discussion. eDreams ODIGEO, “A Year in Travel 2025” Lemongrass Travel Trend Report 2026. Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via social media or email [email protected] if you are interested.

In this episode, Michael takes listeners on a journey to Morocco, a country that we visited earlier this year and continues to rise as one of the most exciting destinations for global travellers. Together with expert guide and podcast host Azdean Elmoustaquim, from Destination Morocco, they look at what makes Moroccan hospitality so special. From the magic of the medina and the scent of spice markets, to the energy of Jemaa el-Fnaa at dusk and the calm of mint tea shared with locals. They look at the rise of Morocco as Africa’s leading tourism destination, fuelled by football pride, new flight routes and major investment in infrastructure.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠LinkedIn: ⁠⁠Azdean ElmoustaquimDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In this special Black Friday-focused episode of The Halo Effect, Michael is joined by John Mullen, Senior Territory Sales Manager at Revinate, to explore how hotels can turn one of the most competitive moments of the year into a genuine commercial advantage.With consumer behaviour shifting and inbox competition at an all-time high, John shares some practical advice on planning, scheduling and personalising email marketing campaigns that actually convert. From segmentation strategies and early-access ideas to deliverability pitfalls and the anatomy of an email that performs, this conversation is full of the insights hoteliers need in the run-up to Black Friday, Cyber Monday and beyond.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠LinkedIn: ⁠⁠John MullenDon’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

Sales sits at the core of every hospitality business, but what truly makes it work? Ashleigh and Michael welcome back Joanna Fisher, a commercial hospitality specialist with 25+ years across hotel brands, clusters and global markets.In this episode you’ll hear:• How hotel sales has evolved, and why it will always be about people• Why confidence, curiosity and connection still outpace clicks• Practical ways to tackle “second-hand shame” and rebuild telephone confidence• How to use AI as an enabler, not a replacement• Why soft skills training matters more than everConnect with usEmail: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Speak to JoannaEmail: ⁠⁠[email protected]: ⁠⁠Joanna FisherPlease like, follow or subscribe to The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald.Got a topic you want us to cover, or keen to join us as a guest? DM us on socials or email: [email protected]

What do hotel shows really offer beyond the exhibition floor? In this episode of The Halo Effect, Ashleigh and Michael Donald share their reflections from a busy conference season, from the Independent Hotel Show to AHC and more.They discuss ROI of attending industry events, including the power of visibility, long-term networking, and the ripple effect of those chance conversations that can lead to unexpected collaborations. With plenty of insights and stories of their own experiences, they look at some the latest trends from these events including: The balance between cost control and innovation; The evolution of sustainability; The importance of authentic connections; and accelerating role of technology and AI in hotel operations (as no podcast would be complete these days without mentioning AI!)From navigating changing ticket models to hearing how hotels are rethinking their tech stacks and ESG commitments, this is a candid look at what’s really being discussed across the industry right now.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. If you’d like to see us discuss a particular subject on a future episode, get in touch.

Part Two of our Family Travel special moves straight from Ubud to Bali’s Amed Coast and onwards to Sanur and finally Bangkok’s mega-city energy. Ashleigh and Michael snorkel with turtles, talk safety and reviews, and unpack why simple tech plus trust still wins for local operators. In Sanur they reflect on value, calm seas and working-holiday realities. Bangkok brings Skytrain rides, river ferries, Wat Pho in the heat, and a DIY Chinatown street-food tour curated with a little help from AI.They discuss medi-tourism, observe Thailand’s evolving regulatory landscape, and discuss how diversified demand keeps destinations resilient. The pair close with practical takeaways on slow travel, ethics in animal experiences, and how to design services that work for families as well as P&L.In this episode:• Amed by boat: hiring local, reading the water, and staying safe• Reviews, WhatsApp, and the power of simple systems• Sanur’s family-friendly value and beach-path cycling• Bangkok by BTS and boat, plus a street-food sprint in Yaowarat• Medi-tourism, destination diversification, and policy signals for operatorsWhether you’re a hotel owner, aspiring entrepreneur, or just fascinated by where hospitality is heading, this one’s for you.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

After a short hiatus, Ashleigh and Michael return with the first of a two-part special recorded after a month travelling through Southeast Asia with their family. From Phuket’s upmarket shift and transformed airport to Ubud’s calm, green charm, they share what today’s guest experience looks like on the ground. They reflect on “Jai yen” as a blueprint for gracious service, why looking after children keeps parents happily spending, and how platforms like Grab and Gojek are influencing access, delivery and revenue for even the smallest eateries.They also revisit favourite family-run restaurants, weigh up villa versus homestay, and compare Thailand’s personable warmth with Bali’s slick efficiency influenced by a thriving café culture.In this episode:• Phuket’s evolution and the luxury repositioning• Service basics that matter most: bed, food, people• Family-friendly hospitality that lifts average cheque• The gig economy’s impact on F&B and mobility• Ubud highlights: rice walks, Kecak, massages, and managing the heatWhether you’re a hotel owner, aspiring entrepreneur, or just fascinated by where hospitality is heading, this one’s for you.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

What does it take to pivot from a 20-year global career with Marriott to launching your own hospitality consultancy? In this episode of The Halo Effect, Ashleigh and Michael Donald are joined by the brilliant Matt Hughes, founder of Accommodate Consulting, for a rich conversation spanning hotel franchising, sustainability, innovation, and entrepreneurship.With experience across asset strategy, global sales, and franchise development, Matt shares the highs and challenges of building a business from scratch – all while training for a marathon. We dig into the evolving franchise landscape, the ROI of ESG, and the very real ways AI is reshaping hotel operations. From navigating owner-brand dynamics to the value of curiosity, community, and cross-disciplinary skills, this episode is packed with practical insight.Whether you’re a hotel owner, aspiring entrepreneur, or just fascinated by where hospitality is heading, this one’s for you.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

We’re back with Season Three of The Halo Effect, and what better way to return than with an episode that combines luxury hospitality, brand storytelling, and a touch of HBO glamour.In this episode, Ashleigh and Michael Donald are joined by the brilliant Natasha Eldred , a brand and PR specialist with years of experience working across Thailand’s most iconic hospitality brands. From her time rebranding the stunning Samujana Villas on Koh Samui (yes, that villa from White Lotus Season 3!) to her insider perspective on how storytelling shapes guest experiences, Natasha takes us deep into the heart of Thai hospitality.We explore the rise of ‘set jetting’, the emotional resonance of authentic marketing, and the challenges (and opportunities) for Thailand as a luxury destination. There’s a candid discussion on how destinations can sustain the “White Lotus Effect” beyond a moment of screen time through meaningful branding, culture-led storytelling, and conscious tourism development.A must-listen for marketers, hoteliers, brand-builders, and anyone with a soft spot for Thailand, storytelling, or just gorgeous villas and sweeping views.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email [email protected] if you are interested.

In Episode 18 we spoke to Graham Norris and Dean Crews about their journey in hospitality and the recent launch of InnPractice. In this episode, we welcome Dean back to explore the deep impact of mentorship within the hospitality industry. We discuss the realities of supporting people in a high-pressure sector where human connection often makes the difference between staying and walking away.Dean shares some personal stories – from hard truths in kitchen brigades to unexpected lessons in leadership and empathy. We discuss the changing nature of pastoral care in hospitality, the responsibility of employers to nurture not just skills but wellbeing, and the fine line between mentorship, management, and sponsorship.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In this episode of The Halo Effect, Ashleigh and Michael explore the fundamental difference between guest service and guest experience – and why getting it right can make or break a hotel’s reputation.🏨 Guest Service = The operational basics. Clean rooms, efficient check-in, responding to requests.🌟 Guest Experience = The emotional connection. The moments that surprise, delight, and create loyalty beyond reason.In this episode, we cover:✅ Why service is the foundation, but experience is the magic✅ How expectations evolve – what wowed guests five years ago is now just standard✅ The role of emotional intelligence in creating memorable experiences✅ How bad service can be saved by great experience – but never the other way around✅ The impact of reviews – and why managing guest perception is everything🎙️ Listen now: www.gohalo.co.uk/podcastConnect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In this episode of The Halo Effect, Ashleigh and Michael are excited to welcome two of the co-founders of InnPractice⁠, Graham Norris and Dean Crews, who share their incredible journeys through the hospitality industry—from accidental beginnings to shaping the future of hotel management.Graham and Dean discuss the philosophy behind their new venture InnPractice and share their mission to do hospitality the right way—putting people, community, and sustainability at the heart of every decision. With decades of experience between them, they talk about:✔️ The power of mentorship and why people are the true driving force of hospitality✔️ How ESG and sustainability can drive profit, not just purpose✔️ The importance of aligning values with partners, investors, and employees✔️ Why experience-driven hospitality is shaping the future of hotelsThis episode is a must-listen for anyone passionate about the evolution of the hospitality industry and what it means to build a business with purpose🎙️ Listen now: www.gohalo.co.uk/podcastConnect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In this episode of The Halo Effect, Ashleigh and Michael chat about awards applications – and why they can be so much more than just a shiny trophy.Drawing on their own experiences from being part of hotel teams that won some amazing accolades to judging startup awards and winning industry awards with Halo, they discuss…🏆 Why awards matter – beyond recognition, from networking to marketing impact📝 How to write a winning application – key tips to stand out and avoid common pitfalls🤝 The real value of awards ceremonies – how to maximise networking opportunities and build long-term connections🎯 Finding the right awards for your business – what to look for and what to avoid🎙️ Listen now: www.gohalo.co.uk/podcastConnect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In this episode, released just before International Women's Day on the 8th March, we’re joined by the incredible Naureen Ahmed, founder of Inspiring Women in Hospitality, a global community championing the voices of women across the industry. With nearly 200 podcast interviews, countless mentorship sessions, and a thriving membership network, Naureen is on a mission to inspire, connect, and empower.We discuss:✅ Visibility & Career Growth – Why putting yourself out there is key✅ Mentorship vs. Sponsorship – The real game-changer for women in leadership✅ Diversity in Hospitality – How to drive change in the workplace✅ Networking That Works – How to cultivate meaningful professional relationshipsIf you’re passionate about gender balance, career development, and making hospitality a more inclusive space, this episode is for you.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In this special episode of The Halo Effect, we bring you a conversation that originally appeared as a part of Obvlo’s webinar series, Personalising the Guest Journey.Hosted by James Parsons⁠, this session features Ashleigh presenting her ABCs of Hotel Openings – a powerful framework designed around three core pillars, that every hotelier should consider to ensure seamless, impactful hotel launches.✅ Audience – Understanding who your guests are and what they value. ✅ Brand – Crafting a memorable identity that resonates and stands out. ✅ Communication – Personalising guest engagement from pre-opening to post-stay.Want to watch the full webinar? Here’s the link to the full videohttps://youtu.be/UOVszKy4wSMConnect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In this episode of The Halo Effect, Ashleigh and Michael Donald dive into the latest travel trends for 2025, inspired by a recent Forbes series by Angelina Villa-Clarke. They discuss the growing popularity of solo female travel, the emergence of ‘soft travel,’ and the rise of silent escapes for those looking to disconnect and recharge.Links to the Original Articles are here!https://www.forbes.com/sites/angelinavillaclarke/2024/11/11/travel-trends-report-2025-the-rise-in-the-female-adventurer/https://www.forbes.com/sites/angelinavillaclarke/2024/11/12/travel-trends-report-2025-soft-travel/https://www.forbes.com/sites/angelinavillaclarke/2024/11/26/travel-trends-report-2025-silent-travel/Whether you're a hospitality professional, an avid traveller, or simply curious about the future of tourism, this episode is filled with actionable insights and inspiration.Connect with Us:Email: ⁠⁠[email protected]:⁠⁠ www.gohalo.co.uk⁠⁠Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠LinkedIn: ⁠⁠Halo Business Consulting⁠⁠Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or [email protected] if you are interested.

We’re back! After a short break, The Halo Effect returns for Season Two! To kick off, Ashleigh and Michael Donald chat about Hilton’s 2025 Travel Trends Report, where they discuss the Travel Maximiser – a new breed of travellers looking to elevate their experiences in meaningful ways. This episode also covers: ✅ The rise of sleep tourism - why guests are prioritising high-quality rest ✅ Adventure & wellness travel – balancing activity with relaxation ✅ “Frolleagues” & Solo Travel – friends-turned-colleagues taking trips together ✅ How hotels can evolve – from smarter room design to personalised guest experiences If you work in the industry or just love travel, this episode is packed with insights and inspiration for the year ahead! 🎙️ Listen now at: www.gohalo.co.uk/podcast We’re now back every Wednesday! Don’t forget to follow, like, or subscribe to never miss an episode. Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In the final episode of the first season of The Halo Effect, Ashleigh and Michael welcome special guest Kerry Metcalfe, founder of KMedia. Together, they explore the influence of social media in hospitality marketing and offer some practical strategies to enhance brand engagement, increase bookings, and build lasting guest loyalty. Kerry shares her expertise on leveraging platforms like Instagram and Facebook, navigating influencer collaborations, and creating authentic, engaging content tailored to the fast-paced digital landscape. Discover the value of balancing promotional and community-driven posts, how to use reels and carousels effectively, and why a solid organic strategy is key before investing in paid campaigns. Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ and KMedia Instagram: ⁠⁠@haloitsmichael⁠⁠,  ⁠⁠@haloitsashleigh⁠⁠ and  @kerrymetcalfe_ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠   Kerry Metcalfe Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject in the next season of The Halo Effect. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In this episode, Ashleigh and Michael Donald are delighted to be joined by Harry Fielder, CEO of Umi Digital and Chair of the Hospitality Marketing Association. Together, they discuss the evolving role of technology in the hospitality industry, from the rise of connected property management systems to the increasing influence of AI and automation. Harry shares some remarkable insights, including the important role that friction plays in the guest experience, the complexities of integrating tech stacks, and how human brilliance will always rise to the top in a future of AI-driven tools. Watch out for a few curveball ideas that Harry throws into the discussion too! Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ &  Harry Fielder Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via social media or email [email protected] if you are interested.

In Episode Ten of The Halo Effect, Ashleigh and Michael Donald guests onto the podcast for the very first time! Together with ⁠Joanna Fisher⁠ and ⁠Ros Hardiman, we explore the power of people-led strategies, the evolving role of technology, and the importance of authenticity in guest experiences. From insights gained at major industry events like WTM and the Independent Hotel Show to personal reflections on transitioning to independent consultancy, Joanna and Ros share invaluable lessons from their accomplished careers.  Whether you’re navigating rising costs, fostering employee engagement, or embracing flexibility, this episode is packed with actionable advice and inspiration for hospitality professionals and entrepreneurs alike. Joanna Fisher is a seasoned Commercial Director with over 25 years of experience driving sales, marketing, and revenue strategies across leading hospitality brands, including Kew Green Hotels, IHG, Starwood, and The Ascott Group. Known for her innovative approach, she has led teams through transformative change, developed industry-first models like the “Commercial Hub,” and delivered exceptional revenue growth and operational efficiencies. A mentor and industry advocate, Joanna combines strategic vision with tactical execution to inspire teams and deliver outstanding results for stakeholders. Ros Hardiman is a dynamic HR leader with a career spanning senior roles in luxury hospitality, leisure, and multi-site operations. With expertise in organisational design, workforce transformation, and embedding company values, she has driven impactful change at companies like Kew Green Hotels, Wentworth Club, and the Gordon Ramsay Group. Passionate about talent development and employee engagement, Ros combines strategic vision with a deep understanding of the commercial impact of people on business success. An advocate for hospitality as a rewarding career, she is a trusted coach, conference presenter, and partner to senior leaders navigating complex challenges. Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ LinkedIn: Ros Hardiman LinkedIn: ⁠⁠Joanna Fisher  Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In episode nine of The Halo Effect, Ashleigh and Michael Donald celebrate five years of Halo. They reflect on their proudest achievements, from building strong client relationships to embracing their roles as entrepreneurs.  Hear how they've navigated the challenges of the past few years, including the impact of COVID-19, and learn about the evolution of their services - from generalist business consulting to a specialised focus on the hotel industry. Ashleigh and Michael also discuss the importance of giving back, whether through volunteering, industry contributions, or nurturing the next generation of hospitality professionals. Plus, they share exciting plans for the future, including new collaborations and partnerships. Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

In Episode 8 of The Halo Effect podcast, Ashleigh and Michael Donald explore the unique dynamics of Branded vs. Independent Hotels.  With over 40 years in hospitality, they’ve seen both sides, working for major brands like Starwood and cherished  independent hotels like The Goring. From the consistency and reach of global brands to the authenticity and flexibility of independents, they unpack the benefits, challenges, and evolving trends shaping guest experiences today. Whether you’re in hospitality or just curious about what makes each hotel experience unique, tune in to learn more about this fascinating industry divide. Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested

🎃 It’s spooky season and Ashleigh and Michael Donald invite you for a chilling Halloween special where they delve into the world of hospitality horror stories. 👻  From haunted hotels and strange sightings to unexpected guests and night shifts that went wrong, this episode is packed with tales from our time in hospitality. But it’s not all ghosts and ghouls—this episode also reveals some of the challenges and surprises that hospitality professionals face daily, and the camaraderie that grows from sharing these “war stories.” If you’ve ever wondered what goes on behind the scenes at some of your favourite hotels—or if you just love a good spooky story—then this episode could be the one for you. Please let us know if you have any hospitality horror stories of your own! 👻 Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode.We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested

In this episode of The Halo Effect, Ashleigh and Michael Donald explore the world of dynamic pricing within the hospitality industry. They take listeners through the evolution from fixed pricing to modern, technology-driven strategies influenced by supply and demand. Ashleigh and Michael break down the difference between dynamic pricing and surge pricing, using examples like the Oasis ticket controversy, which stirred backlash due to a lack of transparency, compared to Taylor Swift’s consistent pricing strategy that upheld fan loyalty and trust. Since recording the episode, Oasis have announced that they won’t be using dynamic pricing for their US tour. The conversation underscores why transparency is crucial when implementing dynamic pricing and how it can benefit both businesses and consumers. They discuss the pros and cons of dynamic pricing, such as optimising revenue for hotels and providing value for guests. Michael and Ashleigh also dive into the ethical considerations of this strategy, debating the balance between short-term gains and long-term reputation. Finally, they look towards the future of pricing in hospitality, including personalised pricing and the need for greater consumer protection. If you’re interested in how the hospitality industry can master pricing strategies to improve both business success and consumer satisfaction, this episode is for you! Key Topics: • Evolution of Dynamic Pricing in Hospitality • Differences Between Dynamic and Surge Pricing • Case Studies: Oasis vs. Taylor Swift’s Pricing Approaches • The Importance of Transparency and Trust • Future Trends: Personalized and Ethical Pricing Strategies Tune in to stay informed and ahead in the dynamic world of hospitality!   Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes so please DM us via socials or email [email protected] if you are interested

Welcome to Episode Five of “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” Listen as husband-and-wife team Ashleigh and Michael Donald draw on their 40 years of combined experience in global hospitality to share insights and stories from a dynamic industry. Whether you’re just starting out, seeking growth, or venturing into entrepreneurship, we hope that this podcast can help provide some guidance from real-life experiences. Each episode will offer practical tips and engaging discussions to help you navigate the world of hospitality. Key Highlights from Episode Five: 🔹 How guest reviews can impact bookings and ADR 💼 🔹 The role of Google and Booking.com in boosting visibility & SEO 📈 🔹 Why authentic reviews and personalized responses are key 🔑 🔹 Tips for using sentiment analysis and gamification to increase reviews 🎮 🔹 How to handle fake reviews and turn feedback into opportunities for growth 💡   Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested

Welcome to Episode Four of “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” Listen as husband-and-wife team Ashleigh and Michael Donald draw on their 40 years of combined experience in global hospitality to share insights and stories from a dynamic industry. Whether you’re just starting out, seeking growth, or venturing into entrepreneurship, we hope that this podcast can help provide some guidance from real-life experiences. Each episode will offer practical tips and engaging discussions to help you navigate the world of hospitality. In Episode Four, we scratch the surface of AI in Hospitality where Ashleigh and Michael discuss: Using AI tools like ChatGPT for content creation & overcoming writer’s block AI-driven chatbots and personalised recommendations for enhanced guest experiences Ethical considerations around guest data and responsible storage practices Streamlining operations with AI-powered automation to boost staff productivity We look forward to discussing this subject further and have some exciting special guests lined up for future episodes, with whom we will explore the impact of AI in more detail.   Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

Welcome to Episode Three of “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” Listen as husband-and-wife team Ashleigh and Michael Donald draw on their 40 years of combined experience in global hospitality to share insights and stories from a dynamic industry. Whether you’re just starting out, seeking growth, or venturing into entrepreneurship, we hope that this podcast can help provide some guidance from real-life experiences. Each episode will offer practical tips and engaging discussions to help you navigate the world of hospitality. Key Highlights  from Episode Three: Michael's non-traditional, yet not completely uncommon, path into hospitality His diverse experiences at luxury hotels  Combining hospitality operational experience and marketing expertise to create Halo. Connect with Us: Email: ⁠⁠[email protected] Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

Welcome to Episode Two of “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” Listen as husband-and-wife team Ashleigh and Michael Donald draw on their 40 years of combined experience in global hospitality to share insights and stories from a dynamic industry. Whether you’re just starting out, seeking growth, or venturing into entrepreneurship, we hope that this podcast can help provide some guidance from real-life experiences. Each episode will offer practical tips and engaging discussions to help you navigate the world of hospitality. Key Highlights  from Episode Two: Ashleigh's varied hospitality career, from early jobs to international roles at luxury resorts. The value of building a supportive entrepreneurial community through programs like the NatWest’s Entrepreneur Accelerator. The Challenges and Opportunities in entrepreneurship, including work-life balance and family support. Connect with Us: Email: ⁠⁠[email protected]⁠ Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

Welcome to the very first episode of “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” Listen as husband-and-wife team Ashleigh and Michael Donald draw on their 40 years of combined experience in global hospitality to share insights and stories from a dynamic industry. Whether you’re just starting out, seeking growth, or venturing into entrepreneurship, we hope that this podcast can help provide some guidance from real-life experiences. Each episode will offer practical tips and engaging discussions to help you navigate the world of hospitality. Highlights from Episode 1: The importance of creating a strong first impression and how it impacts guest loyalty and overall success in hospitality. Balancing personal and professional life as a couple in the industry, and how to turn challenges into opportunities. Leveraging technology and data to enhance guest experiences and streamline operations, even in a resource-constrained environment. We would like to send a huge thanks to Samantha and the whole team at ⁠⁠Flamingo Heights⁠⁠ podcast studios who have helped guide us on our podcast journey. We would also like to thank ⁠⁠BIPC North East ⁠⁠ and their CityLife programme that was able to make the collaboration with Flamingo Heights happen. We would also like to thank Sophie Gowling and Nickie Kilkenny, from the Newcastle Natwest Business team, for connecting us all via their Entrepreneur Accelerator programme. Connect with Us: Email: ⁠⁠[email protected]⁠⁠ Website:⁠⁠ www.gohalo.co.uk⁠⁠ Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠ LinkedIn: ⁠⁠Halo Business Consulting⁠⁠ Don’t forget to like, subscribe, or follow “The Halo Effect: Hospitality Stories with Ashleigh and Michael Donald” on your preferred podcast platform. Please get in touch if you would like to see us discuss a particular subject on a future episode. We would love to invite fellow hospitality professionals and entrepreneurs join us on future episodes so please DM us via socials or email [email protected] if you are interested.

Welcome to "The Halo Effect: Hospitality Stories with Ashleigh & Michael Donald". With over 40 years working in the hospitality industry we’ve lived some incredible experiences, and as a husband and wife team, we continue to forge a path through business and life that continues to presents both challenges and opportunities. Through this podcast, we would like to share some of these experiences and hope that we can help anyone who is on a similar journey.