The Healthcare Rebellion with Dr. Frank Benedetto

Erica Bermudez was seeing 90 pelvic health patients a week inside a therapy mill in Manhattan. She was acting as the clinical director with no clinical director above her, rushing women through some of the most intimate, emotional care imaginable... 10 minutes a session, even if they were crying. And when she hit that number, the company celebrated her on the team chat.She knew something was broken. So she left.Today she runs her own hybrid pelvic health practice in Bayonne, New Jersey, seeing men, women, and children in person and 100% virtually: blending pelvic therapy, nervous system coaching, and personal training under one roof in a model the old system told her wasn't possible. She built it from a $35-per-hour gym room rental, and she went fully all in just a few months ago.In this conversation, Erica and Frank cover:How a denied fieldwork request in OT school and a LinkedIn job posting changed the entire trajectory of her career and what OT students can do right now if their school isn't keeping upWhat it actually looks like to build a cash-based practice while working a day job, the real timeline, the scrappy early days, and the moment she knew it was time to go all inWhy being celebrated for seeing 90 pelvic patients in a week is one of the most disturbing things happening inside the broken healthcare system right nowHow OTs are uniquely trained to treat the whole person and why leaning into the mental health and nervous system side of care is not scope creep, it's the profession's greatest untapped edgeThe rallying cry the OT profession needs to hear: stop trying to fit the mold your professors built for you and start building something the world actually needsThis one is for the OTs. Tap any of the links below for more.CONNECT WITH FRANKFollow Frank on IG: @frank_benedettoFollow The HoneyBadger Project on IG: @thehoneybadgerprojectSign up for The Healthcare Rebellion Newsletter: https://go.wearehoneybadgers.com/newsletterBook a call to explore what reimagining your skillset or practice could look like: https://calendly.com/mission-driven/5CONNECT WITH ERICAInstagram & TikTok: @thepelvicfloor_otWebsite: https://thepelvicfloorot.kit.com/

Adam Leipzig was a senior executive at Walt Disney Studios when Disney was still scrappy. He helped build it into a cultural powerhouse. He went on to become President of National Geographic Films. Across four decades, he has produced over 40 acclaimed films (the likes of Dead Poets Society, March of the Penguins, A Plastic Ocean) that have collectively earned over $2 billion worldwide and picked up Oscars, BAFTAs, Emmys, and Golden Globes along the way.But the reason he's here is one film.A Plastic Ocean has been directly credited with changing environmental laws in over 150 countries. Plastic bag bans. Straw regulations. Manufacturer end-of-life requirements. If you live somewhere those laws exist, there's a real chance this film is part of the reason why. Not a policy paper. Not a lobbying campaign. A story.That's what Adam does. He figures out how to make people care... and then move.In this conversation, Adam and Frank dig into what clinicians and healthcare entrepreneurs can steal from decades at the highest levels of film, theater, and media. If you've ever struggled to articulate what you do, why it matters, or how to get people to actually listen: this one is for you.In this conversation, Adam and Frank cover:How Adam went from Walt Disney Studios to National Geographic to producing films that changed global law and the throughline that connects all of itThe four-part narrative structure every clinician needs to master: hook, challenge, solution, call to action and why most people skip the part that actually makes people moveWhy culture is discovered, not given and what that means for anyone trying to build something new inside a broken healthcare systemThe 10 laws of culturenomics and how to use them to build something patients actually stay loyal toWhy your story is your greatest clinical asset and the one daily practice Adam recommends to sharpen itHis new book, Fearless Persistence, drops April 21, 2026. Pre-order it now.This one is worth a second listen. Tap any of the links below for more.CONNECT WITH FRANKFollow Frank on IG: @frank_benedettoFollow The HoneyBadger Project on IG: @thehoneybadgerprojectSign up for The Healthcare Rebellion Newsletter: https://go.wearehoneybadgers.com/newsletterBook a call to explore what reimagining your skillset or practice could look like: https://calendly.com/mission-driven/5CONNECT WITH ADAMWebsite: https://adamleipzig.com/Instagram: @adamleipzigLinkedIn: in/adamleipzigYouTube: @AdamLeipzigTikTok: @adam_leipzigPre-order Fearless Persistence: https://www.amazon.fr/-/en/Adam-Leipzig-ebook/dp/B0GQC78H7Q?ref_=ast_author_mpbDownload a free chapter here: https://adamleipzig.com/free-chapter

In 2015, Matt Reynolds shut down his brick and mortar gym and went all in on a fully digital coaching platform. Everyone thought he was crazy. A decade later he runs one of the largest online coaching businesses in the world, a software platform used by hundreds of coaches, and a team with a monthly churn rate under 3% in an industry where 20% is the norm.He saw where the world was going and moved before the proof existed.In this dense and wide-ranging conversation, Matt breaks down what he built and how AI is about to separate the clinicians who thrive from the ones who get left behind. Matt and Frank take a hard pivot from tech and dig into what it looks like to run a business without hiding who you are or beating people over the head with your personal beliefs.In this conversation, Matt and Frank cover:How Matt went from brick and mortar to fully digital in 2015 and the mindset that made him go for 30 coaches on day one instead of testing the waters slowlyWhy the hybrid model is where most healthcare providers are headed and how to start building it without blowing up what you've already builtThe real reason clinicians feel guilty about optimizing their workflow and why that guilt is costing them and their patientsWhy you won't be replaced by AI, but you might be replaced by a clinician using AI. And what to do about it right now (hint: it’s not about templated workouts)The distinction that changes everything about how you build your spiritual journey into the way you show up publicly as a business owner while being welcoming to all beliefs.This one is dense. Tap any of the links below for more. CONNECT WITH FRANKFollow Frank on IG: @frank_benedettoFollow The HoneyBadger Project on IG: @thehoneybadgerprojectSign up for The Healthcare Rebellion Newsletter: https://go.wearehoneybadgers.com/newsletterBook a call to explore what reimagining your skillset or practice could look like: https://calendly.com/mission-driven/5CONNECT WITH MATTWebsite: ryanmattreynolds.comInstagram: @reynoldsstrongBarbell Logic: barbelllogic.comCoaching software: turnkey.coachBook: Undoing Urgency

Mel Abraham went from a CPA grinding in the hours-for-dollars model to becoming the behind-the-scenes financial mentor for some of the biggest creators in the world including Brendan Burchard and Anthony Trucks. He met Frank at a Brendan Burchard event in 2019, the same event where the concept for The HoneyBadger Project was born. Since then, Mel has fundamentally shifted how Frank thinks about money, income, and building a financial future.In this conversation, Mel doesn't sugarcoat it. Most clinicians were handed a degree and sent into a profession that never once taught them how money actually works. The result is a generation of brilliant providers who are over-working, under-compensated, and one layoff or injury away from a financial crisis they never saw coming.In this raw and tactical conversation, Mel reveals:The 5 income levels and why most clinicians are stuck at level one their entire careerHow to tackle student loan debt without stalling your financial futureThe guilt clinicians carry around getting paid their worth and the money stories underneath itThe one line item missing from every clinician's P&L that's costing them their futureThe Wealth Priority Ladder: how to give every dollar a job before you earn itHow to diversify revenue inside your practice before going outside of itMel's framework shows the path forward: understanding your money stories, building leveraged income streams from your existing expertise, and creating a financial machine that runs whether you're working or not.Whatever stage of practice you're in, this episode will fundamentally shift how you think about money, time, and the kind of future you're actually building.CONNECT WITH FRANKFollow Frank on IG: @Frank BenedettoFollow The HoneyBadger Project on IG: @thehoneybadgerprojectSign up for email counterpart to the podcast, The Healthcare Rebellion NewsletterBook a call with us if you feel inspired to explore what reimagining your skillset or practice could look like: : https://calendly.com/mission-driven/5CONNECT WITH MELGet the book + free resources: yourmoneymachinebook.comWebsite: melabraham.comInstagram: @melabraham9

Eliza Sampey started treating patients remotely in 2012, years before telehealth was a real conversation in U.S. healthcare. She wasn't following a trend. She was following the needs of her patients who were adventure athletes that couldn't make it to her clinic. Everyone said she was crazy but she trusted that her vision was worth fighting for even when her employer said no.But Eliza's story goes way beyond being a telehealth pioneer. She is a national champion mountain biker, a professional expedition athlete who has fat-biked and pack-rafted across Pakistan, India, Nepal, and Puerto Rico, and built a life where her clinical skills and her athletic identity weren't competing things — they were one thing.Then came concussion number five. And three years of unknowingly digging her own grave with every pedal stroke.In this raw and extraordinary conversation, Eliza shares:How she accidentally became one of the first virtual physical therapists in the United States and why no one believed it would workThe flash of insight mid-race that told her she didn't have to choose between being a PT and being a pro athleteHow she monetized her athletic career in ways that didn't exist yet and what that model means for clinicians todayThe crash, the concussion, and the three years she spent missing what was actually happening to her brainWhy she retired from professional adventure sports and what she built from that lossHer mission to change the culture around concussion in adventure sports and what it looks like to finally put your flag in the groundThis is one you want to listen to the very end. Eliza's story will shift how you think about what's possible when you stop separating the things you love.CONNECT WITH FRANKFollow Frank on IG: @Frank BenedettoFollow The HoneyBadger Project on IG: @thehoneybadgerprojectSign up for email counterpart to the podcast, The Healthcare Rebellion NewsletterBook a call with us if you feel inspired to explore what reimagining your skillset or practice could look like: : https://calendly.com/mission-driven/5CONNECT WITH ELIZAInstagram: @elizasampey Website: elizasampey.comFree Concussion eBook: elizasampey.com/concussion

What if the reason your marketing feels flat is because healthcare taught you to strip every ounce of personality out of it?Mark Fisher built one of the most talked-about gyms in New York City not because he had the best equipment or the lowest prices, but because he refused to be boring. Mark Fisher Fitness grossed nearly $34 million over its lifetime, called its clients ninjas, and used a unicorn as its symbol. Mark's branding philosophy, rooted in the Seth Godin "purple cow" concept and a deep belief that people want to work with humans, not institutions, is something the healthcare world desperately needs to steal.This conversation starts in branding and takes a hard, honest turn into something a lot of business owners are privately wrestling with but rarely say out loud about social media. In this raw and wide-ranging conversation, Mark and Frank reveal:Why healthcare's obsession with over-professionalization is costing clinicians patients and what fitness figured out that healthcare hasn'tHow to identify what makes you genuinely angry about your industry and use that as the foundation of your brand (in a constructive way)Why building around a personal brand is a cheat code for early growth and how to do it without becoming a dancing monkeyThe social media conversation nobody in healthcare is having honestly and what both Frank and Mark have decided to do about itWhy local healthcare and clinic owners are wasting time on social media they will never get backHow to operationalize hospitality at every touchpoint including the ones most providers forget existWhy spirituality and calling belong back in the conversation about healthcare — and what happens when clinicians lose touch with theirsFrank also pulls back the curtain on his own shift away from social media as a primary marketing engine, and what the new model for The HoneyBadger Project actually looks like.This one will change how you think about your brand, your marketing, and why you got into healthcare in the first place.CONNECT WITH FRANKFollow The HoneyBadger Project on IG: @thehoneybadgerprojectFollow Frank on IG: @Frank BenedettoSign up for email counterpart to the podcast, The Healthcare Rebellion Newsletter: LINKBook a call with us if you feel inspired to explore what reimagining your skillset or practice could look like: : https://calendly.com/mission-driven/5CONNECT WITH MARKWebsite: businessforunicorns.comFree Book: gymmarketingsecretsbook.comPodcast: bfupodcast.comYouTube: Mark Fisher – Gym Business CoachInstagram: @BusinessForUnicorns

What if the traditional mental health model is keeping people stuck instead of helping them heal?Russell Beebe went from burned-out clinical director to building a thriving recovery program that's helping men overcome sex and porn addiction, not through years of ambiguous therapy sessions, but through a comprehensive, results-driven approach that addresses the real problem beneath the behavior.In this raw and unfiltered conversation, Russell reveals:Why he "relapsed" into being a clinical director multiple times before finally breaking freeThe critical distinction between treating symptoms vs. changing livesWhy spirituality belongs back in healthcare (and how to introduce with inclusivity without pushing people away)The exact framework he used to take his “session by session” skillset and repackage it into a significantly more impactful and scalable modelRussell doesn't hold back on what's broken in mental health: the ambiguous "meet them where they're at" approach that leaves people spinning for years, the medication-first mentality that ignores root causes, and the insurance-based treatment model that's burning out clinicians while failing patients.His case study shows the path forward: micro-niching, building comprehensive programs that integrate community and curriculum, and creating sustainable models that serve both clinicians and clients.Regardless of what type of healthcare you are this episode will fundamentally shift how you think about delivering your knowledge and skillset.Connect with Frank:Follow Frank on IG: @frank_benedettoFollow The HoneyBadger Project on IG: @thehoneybadgerprojectSign up for email counterpart to the podcast, The Healthcare Rebellion NewsletterBook a call with us if you feel inspired to explore what reimagining your skillset or practice could look like: : https://calendly.com/mission-driven/5Connect with Russell:YT - Russell Beebe, LCMHC, CSATTT - Russell Beebe on TikTokInsta - Sex Addiction | Porn Addiction | Therapist/Coach (@russell_beebe2) • Instagram profileFB - Russell Beebe, LCMHC, CSATLK - https://www.linkedin.com/in/russell-beebe-9a61209?trk=people-guest_people_search-cardWebsite - https://wellnessseekersunlimited.comBooking link - Online appointment scheduling

What does aerospace engineering have in common with the future of rehab, coaching, and human performance? More than you’d think.In this episode, I sit down with industrial designer, innovation executive, and founder of POSE Andy Grove. His career spans aerospace, finance, fitness, and emerging health technology.Andy breaks down how first-principle thinking from engineering and design shaped his approach to solving movement at scale, how his grandfather’s family values influenced his philosophy for using tech for good, and why markerless AI body-tracking and augmented reality are about to reshape the way clinicians, trainers, and movement specialists deliver care.He reveals the story behind POSE, a system that delivers real-time form analysis and personalized movement guidance at scale and shares what it means that they’ve recently partnered with Jocko Willink to bring this tech to the masses.Key themes include:Engineering the future of movement analysis from first principlesAI + AR as the next operating system for musculoskeletal careHow technology will redefine private practice, coaching, and patient engagementThe industries shaping the future of human performance (and why healthcare is next)If you’re a clinician, coach, or movement expert who wants a glimpse into the future of AR in healthcare, this episode is for you.Connect with Andy:POSE Fitness: PoseFitness.ioInstagram: @Pose.Fitness and @AndrewDGroveLinkedin: linkedin.com/in/andrewgroveX: @‌andrewdgroveConnect with Frank:Follow Frank on IG: @Frank BenedettoBook a call with us if you feel inspired to explore what reimagining your skillset or practice could look like: https://calendly.com/mission-driven/5

Adam Meakins is either loved or hated. There's no in-between. If you know of Adam, this episode is going to be quite the surprise.The outspoken physio from the UK is a social media force who has spent years calling out bullshit in healthcare, often at tremendous personal cost.In this raw, unfiltered conversation, Adam reveals the deeper philosophy behind his controversial approach and why he believes healthcare desperately needs more clinicians willing to speak up.Adam pulls back the curtain on his "shock and awe" tactics, explaining they're not about antagonism. He reveals he's currently fighting multiple legal battles, including one that's silenced him for six years, because wealthy, influential figures use the system to shut down criticism. Yet he continues anyway, driven by a mission he believes is "righteous and true."Inside you'll learn:The psychological strategy behind Adam's controversial content (and why it works)How to start calling out misinformation without getting destroyed in the processThe exact framework for your first "baby step" post challenging bullshit in healthcareHis take on AI in healthcare and why human clinicians will never be replacedThe one-sentence framework for posts that challenge without attacking peopleWhy removing "mystical magical bullshit narratives" from manual therapy changes everythingThe action step at the end gives you the exact template for your first post challenging misinformation. No more excuses. No more hiding. Healthcare needs your voice. Listen now and join in. 👊🏽Connect with Adam Meakins: Instagram/Social Media: @‌adammeakinsWebsite: adammeakins.comLearn from Adam: https://www.adammeakins.com/rehab-essentils-onlineFollow Frank on IG: @‌frank_benedettoSubscribe to our Newsletter: Subscribe - The HoneyBadger ProjectWork with Frank: The HoneyBadger Project: Phone Consultation - Team HoneyBadger

Most healthcare professionals think they're experiencing burnout. They're wrong.What they're actually facing is compassion fatigue. It’s reaching epidemic proportions and taking out healthcare workers at an alarming pace.In this critical conversation, Dr. Russ Irwin, a clinical psychologist and neuroscience expert, exposes the devastating difference between burnout and compassion fatigue.Frank also opens up about his own experience with compassion fatigue. How his lack of boundaries in an attempt to overdeliver with patients ultimately led to him being a less effective clinician. And his desperate attempts to escape healthcare through four different businesses before starting his clinics in 2015.Inside you'll learn:The neurological difference between burnout and compassion fatigueHow to know if your career has become toxic to your identityThe 5-step recovery framework that addresses the root causeWhy changing jobs won't solve compassion fatigue (but might solve burnout)Dr. Russ provides the diagnostic clarity and actionable framework that could save careers and lives.If you've ever felt emotionally depleted beyond normal exhaustion, this episode might be your turning point.Follow Frank on IG: @‌frank_benedettoConnect with Dr. Russ: Text 905-536-7100 or email [email protected]

In this eye-opening conversation, San Francisco investor Paul Singh, destroys the myth that healthcare needs more innovation and reveals why the solution is actually much simpler than you think. He shares the counterintuitive data on why advanced education can hurt your entrepreneurial success and why most practice owners are focusing on completely the wrong things.Paul has backed thousands of companies since the early 2000s and driven over 100,000 miles across North America personally meeting them to understand what makes businesses succeed. When he made the leap into healthcare, he brought brutal honesty about what's actually holding clinicians back from building successful practices.Inside you'll learn:Why distribution beats product every single time (and what this means for your practice)The shocking data on education levels vs entrepreneurial successWhy your PT practice has 10x better economics than NetflixHow to think like an entrepreneur without compromising patient careThe 80/20 rule that applies to every practice (including yours)This isn't just theory, Paul breaks down exactly why your local realtor markets better than most clinicians and what you can steal from companies like Warby Parker and Instacart to transform your practice.Stop waiting for permission to build the practice you've always wanted. The tools already exist.Follow Frank on IG: @‌frank_benedettoBook a call to hear more about The HoneyBadger Project: https://calendly.com/mission-driven/5Connect with Paul Singh on LinkedIn or email: [[email protected]](http://mailto:[email protected] "‌") Strata PT on IG: @‌stratapt_official

When Dave Eyerly set out to reinvent regional air travel in 2010, he ran into the same barriers healthcare providers face today: bloated systems, rigid regulations, and outdated thinking that punishes innovation.Everyone told him a subscription-based airline would never work.They were wrong.Dave co-founded Surf Air, a private flight club that bypassed traditional aviation’s red tape and delivered direct access, premium experience, and time leverage. It was eventually valued at $1.3 billion.The parallels to healthcare are impossible to ignore.In this episode, you’ll learn:- Why subscription models solve the cash flow crisis in service businesses- The difference between rebelling against a system vs. designing for the people it failed- How to scale intimate, high-trust experiences without losing your soulDave’s journey proves one thing: no industry is truly immovable.Healthcare is just waiting for someone bold enough to read the rules differently.If you’re tired of doing things the way they’ve always been done, this conversation might be the spark you’ve been waiting for.———👉 Book a consult with The HoneyBadger Project: https://calendly.com/mission-driven/5👉 Message Frank the word INNOVATION on Instagram @frank_benedetto to receive a free masterclass on innovation in Private Practice.📩 Email Dave at [email protected] to connect directly.

From publishing controversial articles in the mid 2000s to building a global movement, Kelly Starrett has been disrupting healthcare norms for over a decade before most even recognized the system was broken.In this powerful conversation, Kelly shares how he dared to challenge established practices despite fierce pushback and built a revolutionary approach to Physical Therapy that combines performance, lifestyle medicine, and technology.Inside you'll learn:Tangible steps to standing up for your clinical beliefsHow to create a hyperlocal impact that spreads globallyThe untapped opportunity of lifestyle medicineThe three-step action plan Kelly shares at the end of this episode could transform your career and healthcare as we know it by helping you move beyond selling sessions by building an ecosystem.Follow Frank on IG: @‌frank_benedettoSubscribe to Frank’s Evolving Practice Newsletter: wearehoneybadgers.com/subscribeFollow Kelly on IG: @‌thereadystate Learn more about the Starrett System: https://thereadystate.com/starrett-system/

What followed Anthony Trucks’ failed shoulder surgery was eight years of identity loss, financial chaos, and a spiral to rock bottom, all triggered by a healthcare system that failed. In this raw conversation, Anthony exposes the real cost of the broken system and how he used the pain to forge a new identity and fuel his purpose, offering powerful lessons for healthcare providers who feel like they're losing themselves inside the very system they once believed in.Inside you’ll learn:The difference between shadow work and dark work, and why you need bothOne uncomfortable question that could change your life and careerHow becoming a better storyteller makes you a better clinicianAnd so much more…This isn’t infotainment. This is a call to arms with actionable takeaways you can implement this week.Take the challenge Anthony drops in this episode and watch your life and career begin to shift.Follow Frank on IG: @frank_benedetto Follow Anthony on IG: @anthonytrucks