PODCAST · business
The Home Service Heartbeat Podcast
by Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path as you. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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“How Mike Harvey Is Reinventing Roofing with Radical Transparency and Virtual Sales”
Episode Summary:In this episode of The Home Service Heartbeat Podcast, host Joe Crisara sits down with Mike Harvey, founder of SkyeVantage powered by The Roof Resource, to explore how he’s transforming the roofing industry through transparency, technology, and a customer-first approach. After 25 years in corporate America building sales systems, Mike entered roofing and quickly recognized a major gap—homeowners lacked clarity, trust, and fair pricing.Mike shares how that realization led him to build a radically different model. Instead of traditional in-home sales and high-pressure tactics, SkyeVantage delivers fast, virtual estimates using advanced roof measurement technology, detailed cost breakdowns, and Zoom consultations—all within hours. The result is a streamlined, transparent experience where homeowners understand exactly what they’re paying for and why.The conversation dives into the inefficiencies of traditional roofing sales, the hidden costs homeowners often unknowingly pay, and how removing commissions and overhead can significantly lower prices without sacrificing quality. Mike also explains how offering tiered roofing solutions empowers homeowners to make informed decisions based on their needs, not sales pressure.For home service professionals and business owners, this episode highlights how innovation, trust, and customer empowerment can disrupt even the most traditional industries—and create a scalable, modern service model.Key Takeaways:Transparency in pricing builds trust and eliminates customer uncertaintyVirtual sales and technology can streamline and accelerate the buying processRemoving sales commissions and overhead reduces costs for homeownersEducated customers make better, more confident purchasing decisionsOffering tiered solutions empowers homeowners with real choiceModernizing outdated service models creates scalable growth opportunitiesConnect with Mike Harvey:LinkedIn: https://www.linkedin.com/in/mike-harvey-77193225Website: https://theroofresource.comListen Now & Subscribe:Apple Podcasts, Spotify, Amazon Music, or find us wherever you get your podcasts.The Home Service Heartbeat Podcast highlights leaders, innovators, and entrepreneurs shaping the future of the home service industry.
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“How Dan Foley Builds Trust-Driven HVAC Businesses That Prioritize People Over Price”
Episode Summary:In this episode of The Home Service Heartbeat Podcast, host Joe Crisara sits down with Dan Foley, owner of Foley Mechanical, to explore what it truly takes to build a service business grounded in trust, craftsmanship, and long-term relationships. With nearly 40 years in the HVAC industry, Dan shares his journey from truck driver and helper to leading a company known for handling complex, architect-driven homes in Northern Virginia.Dan dives into the realities of running a service business, including the early financial challenges that taught him the importance of understanding costs, pricing, and cash flow. He emphasizes that while technical skills are essential, they can be taught—what truly sets top performers apart is attitude, character, and the ability to build trust with customers.The conversation also highlights the importance of quality over quantity. Dan explains why limiting service calls per day leads to better outcomes, fewer callbacks, and healthier teams. He also shares lessons on hiring, developing talent from within, and maintaining high standards across every job—whether it’s a simple repair or a high-end custom installation.For service business owners and technicians, this episode offers a practical look at building a reputation-driven company that prioritizes people, delivers consistent quality, and plays the long game in customer relationships.Key Takeaways:Trust and relationships are the foundation of long-term successHiring for attitude and training for skill builds stronger teamsUnderstanding business costs is critical to profitability and survivalFewer, higher-quality service calls improve outcomes and reduce burnoutCustomers value expertise, service, and results—not just priceConsistency in workmanship drives loyalty and repeat businessConnect with Dan Foley:LinkedIn: https://www.linkedin.com/in/dan-foley-0202771Website: https://foleymechanical.comListen Now & Subscribe:Apple Podcasts, Spotify, Amazon Music, or find us wherever you get your podcasts.The Home Service Heartbeat Podcast highlights leaders, innovators, and entrepreneurs shaping the future of the home service industry.
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“How Veteran Leadership Principles Are Transforming HVAC Service with Troy Daland”
Episode Summary:In this episode of The Home Service Heartbeat Podcast, host Joe Crisara sits down with Troy Daland, owner of Air Zero, a veteran-owned HVAC company serving the Tampa Bay area. After spending 24 years in the U.S. Air Force, Troy transitioned into the home service industry and discovered strong parallels between military leadership and running a successful service business.Troy shares how leadership, training, and culture shape the success of service teams. Drawing on military principles, he focuses on assessing, selecting, and training the right people—prioritizing attitude, character, and communication skills alongside technical expertise. He also explains how transparency with customers, including sharing photos, videos, and clear communication, helps build long-term trust.The conversation also explores the future of HVAC services, from smart system monitoring to modern technician training. Troy emphasizes that skilled trades offer powerful career opportunities for the next generation willing to learn the craft and take pride in their work.Key Takeaways:Leadership and culture are as important as technical skills in service businessesHiring for attitude and character often matters more than prior experienceTransparency with customers builds trust and long-term relationshipsTechnicians must combine technical knowledge with strong communication skillsTechnology and smart monitoring are shaping the future of HVAC servicesSkilled trades offer strong career opportunities for the next generationConnect with Troy Daland:LinkedIn: https://linkedin.com/in/troydalandWebsite: https://airzero.comEmail: [email protected] Now & Subscribe:Apple Podcasts, Spotify, Amazon Music, or find us wherever you get your podcasts.Home Service Heartbeat Podcast highlights leaders, innovators, and entrepreneurs shaping the future of the home service industry.
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ABOUT THIS SHOW
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path as you. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
HOSTED BY
Joe Crisara
CATEGORIES
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